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Touristic Marketing Study for the Mehedinti - Vidin Cbc Area

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Touristic Marketing Study for the Mehedinti - Vidin Cbc Area 6 Reasons to visit Mehedinti – Vidin cross – border area Project Code 15.2.1.006 Financed by the Interreg V-A Romania-Bulgaria Programme TOURISTIC MARKETING STUDY FOR THE MEHEDINTI - VIDIN CBC AREA Drawn up by: AN & AN COMPANY SRL Calea Bogdăneștilor no. 139, Timișoara ROMÂNIA TOURISTIC MARKETING STUDY FOR MEHEDINTI - VIDIN CROSSBORDER AREA Beneficiary: ASOCIAŢIA PRO-MEHEDINŢI Drobeta Turnu Severin 2016 S.C.AN & AN COMPANY S.R.L. Marketing study Marketing Study CONTENTS I. THE IDENTIFICATION OF THE JOINT NATURAL AND CULTURAL HERITAGE OF THE MEHEDINTI - VIDIN AREA ..........................................................4 I.1 General Presentation of the Mehedinti Touristic Area ....................... 4 I.1.1 Geographical Location ...........................................................4 I.1.2 Land Features .....................................................................4 I.1.3 Climate .............................................................................4 I.1.4 Hydrography .......................................................................5 I.1.5 Resources ..........................................................................6 I.1.6 Environment .......................................................................6 I.1.6.1. Protected areas and areas of a community interest ...............6 I.2 General Presentation of the Vidin Touristic Area ............................. 8 I.2.1 Geographical Location ...........................................................8 I.2.2 Land Features .....................................................................8 I.2.3 Climate .............................................................................8 I.2.4 Resources ..........................................................................8 I.2.5 Environment .......................................................................9 I.2.5.1. Protected areas and areas of a community interest ............. 10 I.3 The Natural and Cultural Heritage of the Mehedinti Area ................. 11 I.3.1 The Morphological Touristic Potential ....................................... 11 I.3.2 The Touristic Potential of Climate ........................................... 12 I.3.3 The Hydrographic Touristic Potential ........................................ 13 I.3.4 The Bio-geographical Touristic Potential .................................... 14 I.3.5. The Anthropic Touristic Potential ........................................... 21 I.3.5.1. Traditional Customs, Activities and Installations ................. 26 I.3.5.2. The Event Calendar ................................................... 26 I.4 The Natural and Cultural Heritage of the Vidin Area ....................... 27 I.4.1 The Morphological Touristic Potential ........................................ 27 I.4.2 The Touristic Potential of Climate ............................................ 27 I.4.3 The Bio-geographical Touristic Potential .................................... 27 I.4.4 The Anthropic Touristic Potential ............................................. 28 I.4.4.1. Culture, Customs and Activities ..................................... 31 I.4.4.2. The Event Calendar ................................................... 33 I.5 Types of tourism that are and can be undertaken in Mehedinti .......... 33 I.6. Types of tourism that are and can be undertaken in Vidin .............. 35 I.7. Common natural and cultural tourism resources of Mehedinți – Vidin tourism destination ............................................................... 36 Conclusions of the chapter ............................................................... 41 II. THE ANALYSIS OF INTERNAL AND EXTERNAL ENVIRONMENT OF THE MEHEDINTI AND VIDIN TOURISTIC AREAS .......................................... 43 II.1 The analysis of macro marketing. PEST analysis ........................... 43 II.1.1. The political and legislative environment ................................. 43 II.1.2. The economic environment .................................................. 46 Inflation rate .................................................................. 46 The consumption patterns of the population ............................. 46 Economic structure by sector ............................................... 49 Fiscality ......................................................................... 51 Range of tourism services .................................................... 51 Tourist traffic ................................................................. 52 II.1.3. Social Environment ............................................................ 55 II.1.4. Technological Environment .................................................. 59 2 S.C.AN & AN COMPANY S.R.L. Marketing study Marketing Study Transport infrastructure ..................................................... 59 Accommodation infrastructure.............................................. 60 II.2. Strengths, weaknesses, opportunities and threats tourist destination (SWOT analysis) ................................................................... 65 Conclusions of the chapter ............................................................... 68 III. ESTABLISHING THE GENERAL GOAL AND THE SPECIFIC GOALS IN TERMS OF MARKETING. GUIDELINES FOR THE VALUABLE USE OF JOINT TOURISTIC POTENTIAL .............................................................................. 70 III.1 General Goal ....................................................................... 70 III.2 Specific objectives ................................................................ 70 III.3 Marketing strategies ............................................................. 70 III.4 Recommending touristic attractions and promotion activities for the unitary development and use of the joint natural and cultural values of the Mehedinti-Vidin touristic area ............................................ 72 Touristic attractions recommended for a homogeneous use of the Mehedinti-Vidin touristic area .............................................. 72 Specific promotion actions .................................................. 73 Conclusions of the chapter ............................................................ 79 BIBLIOGRAPHY ............................................................................... 80 Appendix 1 ................................................................................... 82 Appendix 2 ................................................................................... 84 Appendix 3 ................................................................................... 88 Appendix 4 ................................................................................... 89 Appendix 5 ................................................................................... 90 Appendix 6 ................................................................................... 91 Appendix 7 ................................................................................... 93 Appendix 8 ................................................................................... 95 Appendix 9 ................................................................................... 96 Appendix 10 .................................................................................. 99 Appendix 11 ................................................................................. 100 3 S.C.AN & AN COMPANY S.R.L. Marketing study Marketing Study I. THE IDENTIFICATION OF THE JOINT NATURAL AND CULTURAL HERITAGE OF THE MEHEDINTI - VIDIN AREA I.1 General Presentation of the Mehedinti Touristic Area I.1.1 Geographical Location The Mehedinti county is located in the South-West of Romania, on the left shore of the Danube, bordering the Dolj county to the South-East, Caras-Severin to the West, Gorj to the North and Serbia and Bulgaria to the South. Mehedinti has a surface of 4900 sqkm (2.1% of the total area of the country) and a population of 306,601 inhabitants (1.5% of the country's population))1. Mehedinti is attested as of the end of the 15th century and according to the historian Bogdan Petriceicu Hasdeu, in his work "Istoria critica a romanilor", the name of Mehedinti comes from Mehedinski2, a Slavonic term referring to "those from Mehadia", a town on the territory of the Caras Severin county, bordering Mehedinti. I.1.2 Land Features The complex geological structure and the differentiated action of external factors helped develop a wide variety of land features on the entire territory of the Mehedinti county, grouped into mountain, hill and plain areas.3 The land of Mehedinti includes mountains, hills, plateaus and plains and is displayed as a natural amphitheatre, arranged in stairs, oriented from the North- West-North to the South-South-East. The gradual arrangement of the land across a height span of 1400 m between Varful lui Stan (1466 m high) and Balta Ascunsa (50 m) defines the large variety of the land, which is likewise characteristic for the entire country. If the highest step of the land is located to the West and North- West of the county, in Almajului Mountains and Mehedintiului Mountains, the following lower step is 400-500 m high and is known as the Mehedinti Plateau, a geographical area continuing with the hills of Cosustei and Motrului, as well as the Baclesului Plateau and the High Balacitei Plain to the South and South-East. From here, a slope of some tens of metres marks the transitin to the lowest land in the county, divided by rivers into the Blahnitei Plain, the Punghinii Plain and a small part of the
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