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Study of Potential and Opportunities for Senior Tourism Development In Of Potential and opportunities for Senior Tourism development in districts of Vidin and Montana The Study was conducted by BANDEK Ltd within the project "Friendly Destinations for People Over 55", project code: ROBG-436, funded by the INTERREG V-A Romania-Bulgaria Program www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union Content: I. Collected, classified and summarized tourist information useful for the elderly in both Vidin and Montana districts, by means of: - Data collection methods along with evaluation criteria for all available tourist sites in both target regions; - Questionnaires designed for collection of data related to tourism including accommodation, bar and restaurants, historical and natural sites avaiable in both regions, giving each site a degree of accessibility for elderly people. Collection of data for the research includes following topics: • Brief historical overview of both regions; • Information on all major cultural and nature sites in both Vidin and Montana districts classified in the following categories: 1. Culture (archeological sites, museums, monuments) 2. Religion (churches and monasteries); 3. Nature (parks, rivers, lakes, flora and fauna, caves) 4. Rural tourism (rural, wine and culinary) 5. Event tourism (festival, alternative sport events) 6. Spa and wellness. • Collection of data about accommodation, beverage and food services offered: 1. Hotels 2. Drinking establishments (bar, pub, café, etc.) 3. Restaurants In the process of collecting information for the two districts, the review of real capability of each site regarding the accessibility for the elderly people, was based on the following categories: wheelchair accessibility; accessibility to elderly in good shape; accessibility to elderly moving with the help of crutches; easy accessibility for all. Pictograms were developed based on these criteria. The information is provided for all available services, Languages spoken, information on medical services and emergency assistance, as well as luggage assistance. www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union INTRODUCTION The present study was conducted by Bandek Ltd within the project “Friendly Destinations for People Over 55”, project code: ROBG-436, funded by the Interreg V-A Romania-Bulgaria Program. The oveall objective of the project is to create an innovative tourism product, adapting tourist offers in regard to cultural and historical heritage, folklore and traditions, natural resources and others for the needs of people over 55 years of age. Generally, people in retirement age have both more free time and a desire to travel. It turns out to be important developing specific tourism products for this target segment. This study is expected to serve as a foudation for developing strategies and guidelines for development of Tourism 55+. According to studies already carried out by the United Nations World Tourism Organization and reported within its UNWTO World Tourism Barometer, it is confirmed that the elderly population group has needs and expectations that vary with age, health, social and known constraints (eg. care obligations) and economic status. Nevertheless, some common patterns and preferences stand out, especially with regard to the 55-75 age range, for example: • Older people would prefer to travel with a partner, with relatives or family members, and in groups with known people; • Senior European tourists prefer to travel with a budget of up to € 100 per day for periods of 4 to 7 nights, as well as extend their travel time to 13 nights where possible; • Aging increases people's desire to be independent in planning and managing their trips, choosing all-inclusive packages less often, preferring to organize their vacations themselves; • Preferred tourism topics are nature and culture, whose accessibility and security are considered very important; • Also, seniors prefer summer and spring as travel seasons. According to AGE Platform Europe (European network for people aged 50+), the following features should be noted for older tourists over 55: • Special attention to security, accessibility and internet access. There needs to be much more information on accessibility opportunities for the benefit of all generations, and especially those suffering from temporary or permanent disability. • Special attention is paid to health concerns, older tourists are paying attention to health threats and need more information than simply listing working pharmacy stores and having doctors available. Food safety cannot be ignored and tourists need to be more widely informed about this. www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union • Insurance costs must also be taken into account. Age restrictions on travel insurance within the EU in some countries and car rental restrictions are barriers that prevent older EU citizens from enjoying their freedom of movement within the EU. Actions are needed to deal with this kind of problems, especially in the light of developing new and tailored tourist packages. • According to the study, 38% of senior tourists travel with their partner, 28% of them travel with relatives and family members and about 20% travel in groups. The purpose of this study is to provide comprehensive information on cultural, historical and natural sites, rural and event tourism, spa and wellness, as well as accommodation and dining options in terms of accessibility, Languages spoken, luggage assistance. www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union DATA COLLECTION METHODS AND EVALUATION CRITERIA FOR ALL AVAILABLE TOURIST SITES IN BOTH TARGET REGIONS Gethering information is performed through applying two basic methods: desk research and research through questionnaires, including fieldwork. As a set of desk research activitis, information from the questionnaires was checked, organized and entered in table form presenting information on tourist sites, lodging and dining places from existing sources, such as publications, printed materials and publications, official web sites, statistical information from local authorities and district governments, National Statistical Institute. During the questionnaire research, the owners or representatives of the tourist sites, as well as the places for accommodation, food and beverage, being a subject of the present survey, were asked to fill out the questionnaire, specifically deveoped for data collection. The survey may be conducted electronically, by e-mail, phone or an on-site interview with representatives of the site. For the purposes of this study, working methods are combined for each site in order to provide fully up-to-date and validated information for the benefit of tourists over 55. QUESTIONNAIRES DESIGNED FOR COLLECTION OF DATA RELATED TO TOURISM INCLUDING ACCOMMODATION, BAR AND RESTAURANTS, HISTORICAL AND NATURE SITES AVAIABLE IN BOTH REGIONS, GIVING EACH SITE A DEGREE OF ACCESSIBILITY FOR ELDERLY PEOPLE For the purposes of this study, a questionnaire was developed and disseminated to interested parties and the needed information was collected. The icons for determining the degree of accessibility for the elderly are specially selected, which give information whether the site is: • Wheelchair inaccessible; • Accessible to elderly in good shape only; • Accessible to elderly moving with the help of crutches; • Easily accessible to all. For the purpose of avoiding accumulation of repeated information, only the above mentioned icons are placed. www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union QUESTIONNAIRE Potential and opportunities for Senior Tourism development in districts of Vidin and Montana Dear ladies and gentlemen, This study was elaborated by BANDEK Ltd in course of implementation of service contract ROBG-436-5/14.05.2019 under the project "Friendly destinations for people over 55", project code: ROBG-436, funded by the Interreg V-A Romania-Bulgaria Program The questions in the current inquiry will serve for creation a basis for the analysis and evaluation of information needed for development of tourism focused on people over 55 as a group with special needs. 1. Name of the site: 2. Type of the site: Accommodation Bar Historical or nature site 3. Contact information Location: ________________________________________________ Contact Person: ______________________________________ Phone : __________________________________________________ Email: ________________________________________________ Website: _______________________________________________ 4. Description of the site. Short information (max 1/2 page or 900 characters) 5. Level of accessibility to elderly: Wheelchair inaccessible; www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union Accessible to elderly in good shape only; Accessible to elderly moving with the help of crutches; Easily accessibile for all 6. Languages spoken by the staff: English Romanian German Russian Other, please specify: __________________ 7. Is luggage assistance available? Yes No Thank you for your time! www.interregrobg.eu The content of this material does not necessarily represent the official position of the European Union VIDIN REGION
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