Key facts

The North Yorkshire Advertiser provides a weekly, free, news and information service which is both expected and respected by readers and advertisers alike.

Local & community values: The North Yorkshire Advertiser contains local editorial and advertising which gives the publication a strong community feel.

Retention value: The North Yorkshire Advertiser is a weekly publication, its readers refer back to it again and again throughout the week.

Almost blanket coverage: The North Yorkshire Advertiser reaches more than 6 in 10 households in its distribution area. 1

Affluent readership:53% of the North Yorkshire Advertiser readers are social grade ABC1, who have large amounts of disposable income. 1

Younger audience: The North Yorkshire Advertiser reaches a younger audience than our paid for publications. 40% of adults aged 15 to 35 in its distribution area read the publication each week. 1

Distribution area

Gilling West North Counton Welbury Potto Richmond

Catterick Ellerbeck Northallerton

Leyburn Bedale Newby Wiske

Manfield Thirsk Howe

Source: ABC (June to December 2009), distribution 80,821, JICREG as at May 2010 Readership information

The North Yorkshire Advertiser has a higher readership in Northallerton and Richmond areas than other publication and gives good exposure to Thirsk, Leyburn and Bedale.

Readership: There are 78,000 adults in the North Yorkshire Advertiser total distribution area, of which Readership details 35,599 adults read the publication each week. Weekly readership: 35,226 Household reach: The North Yorkshire Advertiser offers our advertisers excellent reach with 60% of Weekly distribution: 22,975 households in its distribution area receiving a copy each week. 10% readership area: 35,225 Reader profile: The North Yorkshire Advertiser attracts 10% population reach: 45% a younger audience with almost 10,000 readers aged 15 to 34. Over 18,000 adults are social grade ABC1 Monthly reach: 40,241 meaning they have large amounts of disposable income.

The top 5 locations by reach: Northallerton (70%), Area details Richmond (53%), Thirsk (49%), Richmond Rural Area (38%), Northallerton Rural (35%). Area population: 78,061

The top 5 locations by readership: Northallerton Area households: 38,209 (9,364), Richmond (8,483), Richmond Rural (6,083), Northallerton Rural (4,384), Thirsk (3,667). 10% population: 93,248

Reader profile

Profile Readership Readership % Area Area % Male: 17,241 49 39,835 51 Female: 19,986 51 38,226 49 Aged 15 to 34: 9,783 28 24,363 31 Aged 35 to 54: 11,848 34 25,326 32 Aged 55+: 13,595 39 28,372 36 AB: 8,195 23 19,801 25 C1: 10,494 30 22,922 29 C2: 8,795 25 18,502 24 DE: 7,742 22 16,836 22

Source: ABC (June to December 2009), distribution 80,821, JICREG as at May 2010 Digital: theadvertiserseries.co.uk theadvertiserseries.co.uk is the online brand of our weekly free newspapers the Advertiser Series.

Up to date news: Including international, national, regional, local and community news.

Interactive: Site includes video clips, blogs, readers comments and competitions.

Jobs, Homes & Cars: Our site contains 1,000’s of local job opportunity, homes and cars for sale.

Local Business Directory: Our directory allows our audience to search for local businesses by business name, type and location.

Local internet users: 66% (3,873) of our internet users live in the local area covered by the Advertiser Series.1

Drive traffic to your website:Leaderboards, banners, MPU’s and buttons will link directly to your website increasing visitors to your website.

Targeted advertising: Your online advert can appear on sections relevant to your business, increasing response. Audience

Growing audience: On average 32,865 adults now view the Advertiser Series online each month. Online audience

Combined reach: 4 inserts in the Advertiser Series and Monthly unique users: 5,843 1 1 month advertising online (run of site) will reach a total 1 local audience of 275,401 adults. Weekly unique users: 1,460 1

Increased exposure: 1 month online advertising can Monthly page impressions: 32,865 2 increase exposure of a 4 insert campaign by 1%. 1

Integrated marketing communication: Build a strong and coherent advertising campaign by using print Combined print & online audience and online advertising with the Darlington & Stockton Times. Monthly Local reach 1 Print: 4 inserts 275,401 Online: 1 month (run of site)

Source: 1 Omniture July to December 2009, TELMAR May 2010. 2