FAVELAS IN THE MEDIA A Comparison of Eight Global Outlets’ Favela Coverage During Rio’s Mega-Event Years
1094 articles | 8 global outlets | 2008-2016
Research conducted by Catalytic Communities in Rio de Janeiro ACKNOWLEDGEMENTS
Lead Researcher Translation
Cerianne Robertson, Catalytic Communities Research Coordinator Kris Bruscatto, Geovanna Giannini, Leonardo Braga Nobre, Arianne Reis
Research Contributors Report Design and Production Lara Mancinelli, Nashwa Al-sharki, Gabi Weldon, Megan Griffin, Amy Rodenberger, Claudia Sandell, Aldair Arriola-Gomez, Nicole Peña, D29 | Luísa Ulhoa Sam Salvesen, Benito Aranda-Comer, Marcela Benavides, Gabri- ela Brand, Clare Huggins, Jody van Mastrigt, Ciara Long, Rhona Mackay, Alex Besser, Sophia Zaia, Chris Peel, Raven Hayes, Natalie Special thanks to SurveyMonkey for providing survey software. Southwick, Juliana Ritter, Mikayla Ribeiro, Ian Waldron, Emilia Sens, Wendy Muse Sinek (CatComm Board of Directors), Theresa Wil- For more information: [email protected]. liamson (CatComm Executive Director), Roseli Franco (CatComm Institutional Director) Contents
Introduction 5
Favela specificity 8
Overall impression 10
Language 13
Perspectives 16
Favela Portrayal 19
Favela Resident Portrayal 22
Perpetrators of Violence 25
Conclusion: Call to Action 28 5 Introduction
Rio’s favelas are among the most stigmatized urban commu- date back to Brazil’s economic dependence on slave-holding standing of the city and its favelas, and take substantial steps towards “View from the Favelas” series. The divergence from one outlet to an- nities in the world. As some of the modern world’s oldest in- systems, Brazil’s media traditionally issue an entirely negative shifting the narrative around favelas by producing thoughtful and nu- other—whether regarding the percent of articles that use “slum” as an formal settlements, today they constitute affordable housing slant on the city’s favelas. This view, also held by government anced coverage about them. While we worked to support journalists, alternative for “favela,” or the frequency with which an outlet fails to stock for 24% of the city’s population. Built and constantly de- officials, has historically been the dominant view adopted and advocated for more productive coverage, and regularly monitored identify a specific favela by name, for example—shows the potential veloped through collective action and individual investments reinforced by international outlets. In turn, media images of the best and worst English-language reporting, we also carried out a directions in which each outlet could adjust its practices, reduce its in spite of historical neglect by authorities, favelas are incuba- crime, poverty, and violence in favelas were, and continue to longitudinal media analysis of coverage of Rio’s favelas across eight own stigmatizing footprint, and contribute to a more nuanced global tors of culture and home to the workers that sustain the city. be, utilized by public officials to justify policies of public ne- major global news outlets from 2008 to 2016. Our analysis of the over- debate about the role and characteristics of Rio’s favelas and other By 2050, nearly one third of the world’s population is expected glect, eviction and repression. all trends during this time were presented in our 2016 “Favelas in the informal housing settlements. to be living in informal urban settlements, so the future devel- Media: How the Global Narrative on Favelas Changed During Rio’s opment of Rio’s favelas has the potential to influence develop- In October 2009, the International Olympic Committee an- Mega-Event Years” report. Catalytic Communities Editorial Team ment globally. nounced Rio de Janeiro as the host of the 2016 Summer Olym- pics. With the 2014 World Cup already scheduled for Brazil, it In this new report, we break down the data by each of the global out- Methods The Brazilian media have historically played an important was clear that Brazil, and Rio in particular, would receive inten- lets studied, in order to present a more fine-grained picture of how role in influencing perceptions of favelas and inspiring simi- sified media coverage over the course of its event preparations each publication treated favelas as a subject over the course of Rio’s Our data were collected by analyzing 1,094 articles that mentioned lar stigmatizing coverage around the world. As of 2014, just and celebrations. With that intensified focus on Rio came un- mega-event period. Journalists and editors of each publication can the word “favela” in the context of Rio and were published by The six families controlled 90% of Brazil’s media industry and a precedented international media attention to Rio’s favelas. view their own patterns and progress in comparison to those of other Guardian, The Telegraph, The Daily Mail, The New York Times, The Wall media monitoring website launched in April 2017 documents major outlets, as well as in comparison to the reporting patterns in Street Journal, USA Today, Al Jazeera, or Associated Press between Oc- how major Brazilian newspapers favor conservative politicians Catalytic Communities (CatComm) saw this period as an oppor- the small subset of articles written by favela residents themselves, tober 2008 and August 2016. For a more detailed explanation of our and ideologies. Reflecting elite sensibilities and interests that tunity for international journalists to develop a deeper under- primarily featured in The Guardian as part of their ground-breaking methodology, see our December 2016 “Favelas In the Media” report. 6
TOTAL ARTICLES FROM EACH PUBLICATION ARTICLES PER YEAR
Oct 2008 — Oct 2009 — Oct 2010 — Oct 2011 — Oct 2012 — Oct 2013 — Oct 2014 — Oct 2015 — Total of 80 Sept 2009 Sept 2010 Sept 2011 Sept 2012 Sept 2013 Sept 2014 Sept 2015 Aug 2016 articles 70
New York Times 5 13 17 21 21 44 15 45 181 60
Wall Street Journal 1 2 7 3 9 15 8 32 77 50
40 USA Today 0 0 1 1 1 6 4 16 29 30 Guardian 27 30 34 13 53 56 35 78 326 20
Telegraph 9 16 11 28 18 45 21 38 186 10
Daily Mail 1 8 4 4 9 24 23 56 129 0 Oct 2008 — Oct 2009 — Oct 2010 — Oct 2011 — Oct 2012 — Oct 2013 — Oct 2014 — Oct 2015 — Sept 2009 Sept 2010 Sept 2011 Sept 2012 Sept 2013 Sept 2014 Sept 2015 Aug 2016 AP 2 4 4 9 30 23 20 40 132
Al Jazeera 0 4 5 0 0 11 4 10 34
Total 45 77 83 79 141 224 130 315 1094 Al Jazeera Guardian Daily Mail Wall Street Journal
AP USA Today Telegraph New York Times 7
ARTICLES BY OUTLET
3.1%3.1% 12.1%12.1% 16.5%16.5%
Al Jazeera Guardian Al Jazeera Guardian 7% 7% 11.8% AP USA Today 11.8% AP USA Today 2.6%2.6% Daily Mail Wall Street Journal Daily Mail Wall Street Journal
Telegraph New York Times Telegraph New York Times 17% 17% 29.8% 29.8% 8 Favela specificity
Why is this important? Analysis
Specificity about favelas is important because Rio has more than 1,000 While all articles by favela-based journalists clearly identified the specific favelas and they are incredibly diverse. Implying Rio’s favelas are all the favelas being discussed, mainstream international reporters were not so same supports assumptions that a problem that exists in one favela must consistent overall. Below, outlets are ranked in order from best to worst exist in all of them, or that a policy or project designed for one favela will by the percentage of articles that discussed a named favela. They could automatically work for all. Instead, the diversity of Rio’s favelas—result- alternatively have been ranked by the percentage of articles that dis- ing from numerous decades of unregulated and thus unique community cussed a particular favela without naming it—something to be avoided development—demands that any policy or project respond to the varied when possible—which would have put AP and The Wall Street Journal as needs and unique potentials of each favela community. the worst offenders. 9
Favela writers WSJ AP PERCENTAGE OF ARTICLES 16.9 21.2 THAT DISCUSS...
49.4 39.4 33.8 Favelas in general 100 39.4 An unammed favela A named favela
Al Jazeera Guardian Telegraph Overall average 5.9 3.7 8.6 9.7
52.9 46.6 38.2 41.2 49.7 53.2
Daily Mail USA Today NYT 48.8 10.9 13.8 9.4
41.5 51.2 41.4 38.1 38 44.8 52.5 10 Overall impression
Why is this important? Analysis
While an individual article that highlights negative aspects of a favela Below, outlets are ranked by the percentage of articles that left an over- is not problematic by itself, the dominance of mainly negative articles all neutral impression of favelas, since favelas—like any communities— about favelas in the media does serve to reinforce stereotypes and im- have both positive and negative aspects. The best articles acknowledge ply that these communities offer little of value. A greater balance of neg- the complexities. The subset of articles by favela writers had the great- ative, positive, and neutral articles, in contrast, is important for showing est percentage of neutral articles, followed by The New York Times and that favelas—like all neighborhoods—have numerous assets to be val- The Guardian. ued, respected, and preserved. 11
Favela writers Al Jazeera Daily Mail PERCENTAGE OF ARTICLES 3.1 LEAVING EACH OVERALL 23.5 IMPRESSION 64.7 44.1 47.1 55 38 11.8 Positive Neutral
3.9 Negative before Negative 8.8 pacification, positive after NYT Telegraph AP
8.3 8.1 3.8 Overall average
56.9 43.5 46.2 53 37.1 33.7
6.1 1.1 2.2 3.8 43.5 Guardian WSJ USA Today
8.9 3.9 3.4
6.9 27.6 45.8 35.9 51.2 54.5 39 62.1 6.9
2.6 4 12
NYT Telegraph AP PERCENTAGE OF ARTICLES WITH 100 100 100
EACH OVERALL IMPRESSION 80 80 80
OF FAVELAS OVER TIME 60 60 60
Analysis 40 40 40 Daily Mail and USA Today each show a hint of more positive articles in the final year 20 of the study. It is interesting to note that several outlets portrayed favela pacification 20 20 as having a transformative impact on favelas in the middle years of this study. Fewer 0 0 0 articles in the last couple of years suggested this impact. 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 Guardian Positive Negative before WSJ USA Today 100 100 100 pacification, positive after
80 80 80 Neutral Negative
60 60 60
Overall average 40 100 40 40
20 20 20
80 0 0 0 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 Al Jazeera Daily Mail Favela writers 60 100 100
80 80 40 Data over time is unavailable as 16 of 17 60 60 articles by favela writers were published 2015-2016 20 40 40
20 20
0 0 0 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 13 Language
Why is this important? Analysis
How we translate or define favelas to English-speaking audiences Although “slum” was the most frequently used alternative for “favela” matters because certain words like “slum,” “shantytown,” “squatters,” or in all outlets, it featured in just over 20% of articles in The Guardian and “shacks” carry immense negative connotations and, moreover, are sim- The Telegraph, compared to close to 40% in most other outlets and 82% ply inaccurate labels for favelas. More neutral terms like “community,” of AP articles. The Wall Street Journal and Al Jazeera used more neutral “neighborhood,” or even “informal settlement,” accompanied by rich de- alternatives to “favela” most frequently of the studied outlets. No outlet scriptions of the specific favela in question, make for more accurate re- came close to matching the data from the articles written by favela writ- porting. Read more and find productive examples in our “Why we should ers, 100% of which labeled favelas as “communities.” call them favelas” article. 14
PERCENTAGE OF ARTICLES WITH Favela writers WSJ NYT EACH ALTERNATIVE TERM 100 60 1 2 11 11
Community Shantytown 0 12 17 Neighborhood Slum Guardian Al Jazeera Daily Mail
Overall average 20 1 16 7
12 22 21 5
Telegraph USA Today AP 1 10
1 1 5 17 1 16
1 21 17 0 2 15
Guardian Al Jazeera Daily Mail PERCENTAGE OF ARTICLES 100 250 150 WITH EACH ALTERNATIVE 80 200 120 TERM OVER TIME* 60 150 90
Analysis 40 100 60
The Guardian and Wall Street Journal showed overall increases in the use 20 50 30 of “neighborhood” and “community” and overall decreases in the use of 0 0 0 “slum” and “shantytown” over time. Other outlets were more erratic. 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 Telegraph USA Today AP Community Shantytown 100 200 300
250 80 Neighborhood Slum 150 200 60 Overall average 100 150 40 100 100 50 20 50
80 0 0 0 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
60 WSJ NYT 400 100 Favela writers 40 350 80 300 Data over time is unavailable as 16 of 17 250 20 60 200 articles by favela writers were published 2015-2016 0 150 40
100 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 20 50
0 0 * Values do not total 100% as one article may use more than one alternative term. 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 16 Perspectives
Why is this important? Analysis
As residents of historically marginalized communities, favela residents’ Each outlet quoted favela residents more than any other single group. voices have long been silenced and underrepresented in the media. Yet Outlets are ranked here by the percentage of articles that quoted favela because favelas are self-built neighborhoods, residents have a partic- residents, from Al Jazeera which quoted residents in 44% of articles to ularly acute sensibility about community needs and strengths. Nobody The Telegraph which quoted favela residents in just 14% of articles. Fave- knows favelas—their challenges and their qualities—like residents them- la writers quoted other favela residents in 35% of articles, but of course selves. Quoting them is therefore a critical way to more accurately reflect 100% of their articles featured favela resident perspectives. realities on the ground, and to begin to reverse historic inequalities. 17
PERCENTAGE OF ARTICLES Al Jazeera AP NYT QUOTING EACH SOURCE 27 20
26 1 10 10 6 Favela Residents Government Police
Favela writers USA Today Daily Mail
Overall average 5 2 1
0 0 5 2
WSJ Guardian Telegraph 20