An Inside Look at Residential Property in Germany Sven Henkes (Managing Director) and Nikolaus Ziegert (Owner & Founder) EDITORIAL
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BERLIN H MUNICH B HAMBURG L FRANKFURT D C COLOGNE F DÜSSELDORF S STUTTGART M LEIPZIG Ziegert Report 2018 19 An inside look at residential property in Germany Sven Henkes (Managing Director) and Nikolaus Ziegert (Owner & Founder) EDITORIAL Dear Reader, for over thirty years we have used our expertise and market we operate in. Our fundamental belief is this: only those who are insight to set benchmarks for the Berlin property market. We live in aware of the desires, hopes and needs of all the people they work with eventful times, in a state of constant flux that also sets the tone for and can put these into action can determine the success of a project the property industry: more complex projects, challenges in terms of long before the first stone is laid. Only all-inclusive, customised financial economics and an increasingly cramped market are never- consultation can guarantee excellent, bespoke integrated products. theless drivers for us to constantly evolve and grow. In early 2018 we That’s why our client survey is undoubtedly a highlight of this report, further consolidated our partnership with Knight Frank, one of the providing hard facts and figures on those product features that are world’s largest independent real estate services. This collaboration most relevant and appealing to our clients. has been growing steadily over two years and we are now joining forces in a cooperative venture wholly unique to this country. This However, to create trends rather than discover them takes is taking place in Frankfurt, a thriving market offering a wealth of more than a nuanced knowledge of the market. It requires an enter- opportunities thanks to its exciting combination of local bedrock and prising spirit and a zest for progress and innovation. Seeing the international growth options. This development bolsters our local, bigger picture and maintaining a focus on major cities around the national and international reach and demand while also giving us world is an important source of inspiration for us, and is just as access to a wealth of exciting high-calibre projects around the world. influential as the collaborations with our partners across the globe. Alongside other contributors to the magazine, this farsightedness In addition, we have begun to increase our activities in is represented most notably by Lord Andrew Hay, who in his intro- the Leipzig area this summer, arguably the most promising market duction ventures a complex assessment of the German market from in Germany. Our progress in terms of what we do and where we are an outside perspective. doing it is reflected in the new Ziegert Report—an inside look at residential property in Germany. Yet however dynamic the market may be, outstanding quality and all-round expertise will always remain the basis for our For the first time, we present profiles of the cities in work even in times of expansion; just as trust, appreciation and a Germany with the greatest volume of sales, with Berlin as a focal sense of responsibility are the keystones of any enduring success. point: Munich, Hamburg, Frankfurt am Main, Cologne, Stuttgart, Düsseldorf and Leipzig. We are certain that our enthusiasm is echoed not only in the Ziegert Report but also in our day-to-day work with our partners, The very first issue examines urban living and lifestyle in clients and friends. Germany’s major cities and provides insightful market analysis, info- graphics and inspiring interviews with industry pioneers such as star We hope that reading about our pioneering work will provide architect Daniel Libeskind or Ben van Berkel through to articles by plenty of inspiration in these exciting times! financial expert Dr. Bernd Fahrholz or city planner Julia Erdmann. Sustainable urban planning is also a crucial watchword here, because empathy and a sense of responsibility are vital not only when Yours, responding to a client’s specific wishes but in fact wherever we bear a social responsibility through our work. This principle is also a feature Nikolaus Ziegert Sven Henkes of our latest collaboration with the project management company Owner & Founder Managing Director ARCADIS: Together we provide an unparalleled service uniting pro- ject, sales and communications expertise with a deep understanding of the residents of different neighbourhoods. At the same time a full understanding of our target groups remains our undivided priority. With this strategic collaboration we want to work together to speed up existing projects in order to facilitate more sustainable housing construction in Berlin. The developments we highlight in our report speak for themselves: even in dynamic times the desire for home ownership is a constant. How do we ensure we meet the needs of our clients, or better yet exceed their expectations? A key factor for achieving this lies in our intimate knowledge of the specific ‘spirit’ of each location 7 — THE INTERNATIONAL PERSPECTIVE Ziegert By Lord Andrew Hay H 9 — THE OUTLOOK Report By Prof. Dr. Bernd Fahrholz 10 — GERMANY’S TOP CON HAMBURG DOMINIUM MARKETS A RISING TIDE OF — 36 12 — FACTS & FIGURES CONFIDENCE 2018/19 Snapshot of the German City portrait by Frank Steinhofer real estate market CITY CHECK — 38 14 — INTERNATIONAL An inside look at COMPARISON How Berlin measures up 40 — GO GREEN! residential property By Julia Erdmann in Germany 42 — WE PAINT HOUSES B Interview with bloomimages BERLIN F GERMANY’S GLOBAL — 16 CITY City portrait by Sven Henkes FRANK- CITY CHECK — 20 FURT C THE SKY’S THE LIMIT — 44 22 — ART AND THE CITY City portrait by Florian Siebeck by Dr. Melanie Fasche CITY CHECK — 48 ARCHITECTURE IS MUSIC A CITY 24 — Interview with FOR ALL Daniel Libeskind 50 — Interview with Ben van Berkel 26 — CLIENT PORTFOLIO 2017 52 — AIMING HIGH 27 — BERLIN IN FLUX Special feature: residential towers 28 — WHAT BUYERS WANT 54 — COME ON IN! Customer survey Special feature: lobbies M C MUNICH COLOGNE THE ELUSIVE CITY — 30 A RETICENT BEAUTY — 56 City portrait by Ulf Pape City portrait by Theresa Rand CITY CHECK — 34 CITY CHECK — 60 Credits and copyright D Ziegert Report Published by: ZIEGERT – Bank- and Real Estate Consulting GmbH Nikolaus Ziegert Schlüterstrasse 54, 10629 Berlin +49 (0)30 880 353 0 DÜSSEL- www.ziegert-immobilien.de Member of the IVD DORF Executive directors Sven Henkes: NIPPONUPONRHINE — 62 [email protected] City portrait by Julia Malz Dorothea Metasch: [email protected] ABOUT THE ZIEGERT GROUP CITY CHECK — 64 Head of Research Till Johannes Brühöfener-McCourt: The Ziegert Group is an owner-managed [email protected] real estate company based in Berlin and offers a broad portfolio of services for the Research – Ziegert Report coordination Simone Plötzer: real estate industry. Ziegert brokers con- [email protected] dominiums, advises on the financing of S real estate and develops projects together Research Christian Döring, Karoline Meng with partners. Head of Corporate Communications The company is managed by founder Hermin Charlotte Bartelheimer: Nikolaus Ziegert, COO Sven Henkes and STUTT- [email protected] CFO Kyrill K. Radev and employs over 200 Concept and Design staff to serve its customers and to support Karl Anders – Studio for Brand Profiling its partners. Over the past 30 years, GART Creative Director: Claudia Fischer-Appelt Editorial Director: Frank Steinhofer Ziegert has played a key role in shaping REINVENTING — 66 Art Director: Marcel Häusler the Berlin market for condominiums. The THE CITY Layout: Iris Hammwöhner, Marcel Häusler Ziegert Group considers itself as a respon- Finished Artwork: Rainer Klute City portrait by Managing Director: Lars Kreyenhagen sible corporate citizen. It is committed to Burkhard Maria Zimmermann Project Manager: Anna Hilgenstöhler promoting sustainable urban development Illustrations: Frank Maier and cultural activities in Berlin. CITY CHECK — 70 Infographics: Karl Anders Authors: Sven Henkes, Dr. Melanie Fasche, Hermin With its employees, the Ziegert Group Charlotte Bartelheimer, Ulf Pape, Frank Steinhofer, stands for the highest level of profession- Julia Erdmann, Florian Siebeck, Dorothea Metasch, alism, proven expertise and international 72 — “DESIGN FOR THE Theresa Rand, Julia Malz, Till Johannes Brühöfener- CREATIVE CONSUMER” McCourt, Burkhard Maria Zimmermann, Caroline orientation. By expanding its activities Rosales throughout Germany, the Ziegert Group Interview with Michael Seum Photo credits and data from p. 84, appendix is laying the groundwork for continued growth. Ziegert began a cooperation with Foreword: Bernd Fahrholz, Lord Andrew Hay Knight Frank — one of the world’s largest independent real estate services — in 2017, Printers: Gutenberg Beuys Feindruckerei GmbH to further expand its global network. As Liability disclaimer part of this cooperation, a joint venture L The information used in this market report is based was founded in Frankfurt in February 2018. on external data and data from the Ziegert Group. We do not guarantee the accuracy of the data used. The Since September 2018, the Ziegert Group information contained in this report may not be used, has also been represented in Leipzig, fur- reproduced or published without prior written consent ther expanding its presence in Germany. LEIPZIG by ZIEGERT – Bank- und Immobilienconsulting GmbH. Editorial deadline: 1 September 2018 A CITY COME ALIVE — 74 City portrait by Caroline Rosales CITY CHECK — 78 80 — EXTERIOR DESIGN By Nikolaus Ziegert 83 — BUILDING ON THE FUTURE By Till Johannes Brühöfener- McCourt 84 — APPENDIX The Wealth Report is a globally influential document. Read by some of the world’s wealthiest individuals and decision-makers. Complied by research teams around the world, The Wealth Report is Knight Frank’s flagship thought-leading publication. The report has evolved since it was first published in 2007 to become a much anticipated document that is considered vital reading for UHNWIs of all ages and their advisors. From geopolitical shifts to luxury spending trends, The Wealth Report 2018 brings together the latest intelligence and the sharpest insights into the issues that matter most to the world’s wealthiest people.