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Home , Body text, Ebook, Edition notice, Title page

eBook Formatting Tips and how GPO can help go from print to digital Metadata gets greater search results.

Traditional Format Formatting

Front Matter Front Matter Portions of the book that are positioned , Verso page, Copyright page, prior to the (Title Table of Contents. page; Verso page; Copyright page; ; Acknowledgements; ; Body Matter ; Executive Summary). Links to your , treatment of Footnotes and Glossary Terms, links Body Matter within and Appendices, graphic Chapters and sections of your book; images. this is usually after the Table of Contents/front matter and before back Back Matter matter content. Backlinks to Table of Contents, About , Related Titles, Glossary Terms, Back Matter Appendices. Traditionally contains portions of text/ graphics that include About Author; Glossary; Appendices with tables; ; after body matter text

Best Practice Metadata Fields

Title Imprint Name Include main title with subtitle in this field. Commercial publishers always prefer to showcase the Imprint name to brand the Identifier Commercial publishers recommend titles to the imprint. GPO recommends placing title ISBN in this field. to list the agency with office name here to brand title to agency mission. Creator Commercial industry recommends author Language Use the two letter language code, i.e. here. GPO recommends author, if no “en” for English. individual author, place agency/office in this field. Publication Date Commercial publishers place a Subjects Commercial publishers recommend using publication date usually set as one month BISAC category subjects that can be prior to release/on-sale date on all titles. found here: Rights https://www.bisg.org/complete- Commercial publishers use this field for bisac-subject-headings-2013-. copyrighted material. GPO recommends inputting , with year or Public Domain with some copyrighted material with the year. Publication Search Components

Cover Verso Page usually start with the cover image ■■ Official language or with the text of the title page. ■■ About Agency Mission description ■■ Use of ISBN language ■■ CIP (Cataloging in Publication) data Main Title, from of Congress for eBooks Subtitle, http://www.loc.gov/publish/cip/ Author Name, By using a ebooks/ Imprint Name, metadata ■■ Publisher Name Info about front cover image (if management tool, with Logos, applicable) there will be a and Publisher greater chance your Website. publication will be discovered through search engines and a reseller website.

Verso Page with CIP data

Without metadata, chances of title discovery are significantly reduced to text that is present on label cover image only.

Tip: Some commercial publishers design the title thumbnails specifically for viewing on a device bookshelf vs. title thumbnail for their website. U.S. Government Official Edition Notice Table of Contents ■■ Legal Status and Use of Agency Seals ■■ Showcases TOC with links and to ■■ and Logos other book content element parts – front, body, and back matter. ■■ About Agency Mission ■■ When users touch link on device, these ■■ Use of ISBN bookmarks and links will bring user to that ■■ For Sale Tagline-Print titles only specific portion of the book content. ■■ These links to chapters allow user to quickly find, read, and review info that applies to their specific need vs. book content in sequential order.

Showcases alternate view of TOC with title page and cover image.

Copyright Page Back Matter Formatting Tips

Remember to place backlinks from Back Matter (i.e. Appendices) to Table of Contents in Front Matter. Body Matter Formatting Tips Body Text Formatting Tips

Links Footnote #1

Best Practice

■■ Example of Pop-up Screen Footnote with brief reference notation for Small, Raised, Linked Number indicating Footnote. Insert links to your external website to provide additional information. more information for the reader. ■■ ALSO used for Glossary Term items to provide definitions or explanation NOTE: If a web address changes, revise, otherwise a broken link to reader = poor user experience. of Acronyms by the word within the Tip: Links from book content to your website brings more or new visitors to ENGAGE body text. with your site content. Footnote #2 Use of Graphics Tip #1: ALWAYS indicate the ■■ Can be anchored to the page to Best Practice: Commercial publishers number of the footnote prior to the create a static image that will not use fixed layout for multiple tables and footnote reference text. resize. figures needed to represent specific points within book content. Common Tip #2: With more space for end note at ■■ Can be created using Fixed Layout with and large reference book end of , this option allows you to with ePub 3.0. content media types. offer reader a lengthy description of the footnote and provide additional links to Tip #1: If book content has numerous, more info detailed tables and timeline, it is best to Tip #3: Provide link from body text place the majority of them in an Appendix raised footnote number to End Note as part of back matter. page footnote number. Provide Backlink from End Note Page footnote number Tip #2: Provide a link from body text to Footnote text can also be treated reference to corresponding footnote the specific detailed tables or timelines in as End Notes at end of chapter. the Appendix and a backlink to the body number in body text. text topical matter. How GPO Can Help

Design Your content Disseminate Your Content (Free) GPO Sales Program Training for Your Agency Staff ■■ In-house Creative Services ■■ Federal Depository Library Program ■■ Department Dissemination Options Institute at GPO www.fdlp.gpo.gov ■■ GPO Sales Program operates on a https://www.gpo.gov/how- ■■ Top talent from around the country — Preservation cost-recovery basis to-work-with-us/agency/ ■■ Both print and digital design — Archiving services-for-agencies/training- ■■ experience — Cataloging Option 1: Paid eBook opportunities Dissemination GPO Sales Program ■■ ■■ Can assume much of the project Federal Digital System (FDSys) rides your eBook requisition for — GPO Institute offers some management responsibilities https://www.gpo.gov/fdsys/ eBook file format(s) (similar to print eBook file formatting classes, procurement process); adds/builds 508 Compliance classes, Print Preflighting classes, How to Plan Disseminate Your Content Promote Your content cost-recovery program costs into list price for individual/end-user to and Create Effective Print and Digital (Paid or Free) ■■ GPO Online Bookstore purchase product. Communication Products, and more. ■■ Academic Pub (College Professors) https://bookstore.gpo.gov/ ■■ Option 2: Free eBook ■■ Apple iTunes Store — Your own agency “mini bookstore” Dissemination Federal agency Contact — Outperforms and Apple ■■ Barnesandnoble.com provides free eBook file format(s) to — Direct search visibility to GPO Sales Program; Federal agency Maureen Whelan ■■ EBSCO (Academic ) for Federal content office selects free dissemination Team Lead, Marketing/Channels ■■ Firebrand ■■ Government Book Talk Blog package; GPO Sales Program 202.512.2245 ■■ Google and — Over ½ million page views charges Federal agency office cost- [email protected] recovery program costs for making ■■ MyiLibrary (Academic Libraries) ■■ New Titles by Topic Emails product appear for FREE through Jeffrey Turner ■■ Overdrive (Public Libraries) — Over 140,000 subscribers selected agency dissemination Director, Sales & Marketing package selection. ■■ US Government Online Bookstore — Over 25 million bulletins executed 202.512.1055 https://bookstore.gpo.gov and delivered — Agency completion of Intent to Publish [email protected] ■■ ■■ Zinio (Digital Magazines) /Google Play 3868 form and ONIX Metadata form required for both options — Over 47 million page views Options (Paid) ■■ .com/Createspace ■■ OnDemand Books/Espresso Book Machine U.S. GOVERNMENT OFFICE 732 North Capitol Street, NW, Washington, DC 20401 www.gpo.gov | Keeping America Informed | www.govinfo.gov