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Global Wine Trends Weekly Update

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Global Wine Trends Weekly Update communications without intelligence is noise Global Wine Trends Weekly Update created: 25.09.2009 Critical Publics | EDOAO Global Wine Trends 25/09/2009 Weekly Update Table of Contents Table of Contents .................................................................................. 2 Global Market Watch ............................................................................ 4 Wine packaging shifts to thrift in cost, resources .......................................... 4 Sale of cheap imports as B.C. wines 'scandalous,' say critics and consumers 5 Online sales dip for beer, wine, spirits ........................................................... 6 Nederburg auction down on last year ............................................................ 6 American auctions to banish doldrums? ......................................................... 7 15th Annual Staglin Wine, Music Fund-Raiser Adds $4.9 million ................... 8 Wallet-Friendly French Reds And Whites ....................................................... 8 The manga that poured French wine into Asia ............................................... 9 The sweet smell of success for wine judge Roy Moorfield ............................. 9 Moderate drinking is fine: new French government advice ......................... 10 Italians have left indelible mark on wine ..................................................... 10 Harrop leads Loire Sauvignon project .......................................................... 11 Austria pushes its wines for the flavors of Asian cuisines ............................ 11 Matsu Wine ................................................................................................... 12 Global Industry Watch ........................................................................ 13 Italy’s harvest down ..................................................................................... 13 Wine from China's Silk Road: The Challenges of Implementing a Wine Tourism Strategy .......................................................................................... 14 Fine Wines make UK biggest exporter to Hong Kong ................................... 14 Bargain bubbly deals: Champagne ............................................................... 15 Elite wineries going through major downshift ............................................. 15 Bordeaux Wine Council Selects CreativeFeed .............................................. 16 A 3L Bag-in-a-Box from Argentina That Will Have Wine Lovers Rethinking It All! ................................................................................................................. 16 Japanese wine JV begins production in China .............................................. 17 Bang for the buck wines in a tight economy ................................................ 17 Wine industry, IRS closer on LIFO compromise ........................................... 18 Betts & Scholl Wine Brand Sold .................................................................... 18 Southern Wine & Spirits and Glazer's Announce Termination of Strategic Talks .............................................................................................................. 19 Bordeaux welcomes rains amid concerns about alcohol levels .................... 20 South America Is on the Rise ....................................................................... 20 Naked Wines spends $100,000 at Wines of Argentina tasting .................... 21 Wine Domain Catalysts Watch ............................................................ 21 2009 in France - yet another great 9? .......................................................... 21 Sparkling form .............................................................................................. 22 Anthony Rose: Thanks to recent harvest gluts and the credit crunch, there’s been a reappearance on the market of some great deals ............................ 23 Scientific Developments & Technological Breakthroughs Watch ....... 24 Critical Publics | EDOAO Page 2 of 30 Global Wine Trends 25/09/2009 Weekly Update LBAM study finds major errors ..................................................................... 24 Invention Can Turn Red Wine By-products Into Yoghurt, Chocolates, Creams And More ....................................................................................................... 24 Wines from Greece Publicity Monitor ................................................. 25 Blogosphere Monitor ........................................................................... 25 Chenin vs. Sauvignon Blanc – a battle royale? [poll] ................................... 25 How to Kill a Wine Brand .............................................................................. 26 The Truth About Advice ................................................................................ 26 Peripheral Domains Intelligence ........................................................ 27 WineLoc Packaging Products Launches Economical EPS Wine Shippers ..... 27 Which is better for the planet, beer or wine? ............................................... 28 Global Sustaining & Emerging Trends Digest ..................................... 28 Fall Wine Sales: A Look at how the market is fairing in its second tough year ...................................................................................................................... 28 Critical Publics | EDOAO Page 3 of 30 Global Wine Trends 25/09/2009 Weekly Update Global Market Watch The global market watch outlines developments, spotted and emerging trends that define the current situation in the global wine landscape. It includes all major developments in the market including consumer trends relating to wine and marketing campaigns or approaches, as well as concerns on health and sustainability. Wine packaging shifts to thrift in cost, resources THE NORTH BAY BUSINESS JOURNAL, USA 21.09.09: Economics and environmental sensitivity are driving wine packaging design and supply in 2009. Two primary interests among package design firm CF Napa’s clients this year have been repositioning existing brands for more prominence in their historical market position and reworking brands to enter a new price point, particularly the hot under-$10-a-bottle segment, according to Dave Schuemann, owner and creative director. “It used to be that brands in that price point had to be bright and colorful and fun,” he said. “There is a move to be more and more conservative.” “Shelf impact” is still important, but some owners of brands designed to be “zany and fun” are now wanting the packaging to be redesigned to look more serious, sophisticated and of higher value. “We’re hearing from distributors that consumers are looking for value and are concerned about getting lesser quality,” Mr. Schuemann said. Related to maintaining value at lower prices is the emergence of more dual- and triple- appellation brands, he said. “It is a natural outcome of wineries wanting more flexibility in sourcing,” Mr. Schuemann said. Some larger companies with vineyard sources in different winegrowing regions are looking for flexibility when grape prices rise to maintain brand quality in certain price ranges. CF Napa has been working with the Napa-based Diageo Chateau & Estate Wines division on packaging for the Jade Mountain brand, which notes on the label the percentage of grapes from two or three North and Central Coast counties. Environmental-mindedness in the industry is helping wineries cut costs, according to Paul Tinknell of Healdsburg-based design firm Tinknell & Tinknell. “As damaging as the recession has been for the wine industry, it has made the industry look at being more environmentally friendly in winemaking and in packaging,” he said. Even before the economy started slowing last year, the wine industry was shifting toward lighter-weight bottles, PET plastic bottles, cartons such as the TetraPak and new takes on the bag-in-box such as the minibarrel. It is a reverse of the design trend toward heavier bottles intended to convey quality. Now there’s a push to reduce energy use for production and transportation of packaging as part of a global Critical Publics | EDOAO Page 4 of 30 Global Wine Trends 25/09/2009 Weekly Update battle against climate change. For long-term storage of wine, there’s been a movement toward lighter-weight glass bottles, with increasing availability for high-end wines. Bottle distributor Demptos Glass earlier this year brought to market the 868-gram Strada line made in Mexico. Saverglass' new team in Napa includes Sales Manager Melinda Elledge, President and CEO J-P Giovanni and sales associate Sylvie Langlois, CFO Kevin Goulding and sales associate Petra Gillier. Saverglass' new team in Napa includes Sales Manager Melinda Elledge, President and CEO J-P Giovanni and sales associate Sylvie Langlois, CFO Kevin Goulding and sales associate Petra Gillier. In May, France-based Saverglass released the 600-gram-or-less ecoDesign line, which maintain classic shapes and strength in key points such as the shoulder and bottom while reducing weight from traditional luxury bottles by one-third, according to Jean Pierre Giovanni, the new president and chief executive officer. The company will be bringing out more design options as customers call for more distinctive designs… http://www.northbaybusinessjournal.com/15102/wine-packaging-shifts-to-thrift-in-cost- resources/ Sale of cheap imports as B.C. wines 'scandalous,' say critics and consumers CANADA.COM, CANADA
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