BBC Radio 2 Paul Jones Blues Show: Mon, 19:00-20:00
Slide 1 Summary points
• This programme has a consistent reach. Share has shown some loss in recent quarters but remains above the 10% mark, which is a solid level for a Radio 2 weekday evening specialist music programme.
• Audience appreciation for the programme has seen a loss, year on year but is still above the Radio 2 average.
• The programme appeals to an older listener with an average age of 54 years (vs 52 for R2) but does well in pulling in a more female audience.
• Reach to the programme is highest during the first half hour with the audience flow following the all radio listening pattern.
Slide 2 Weekly Reach: Share of listening: Av. Hrs per listener:
845k 10% 0:38
20:00 - 47% 53% AI average (2016): 83
Average age: Blues Show: BluesShow: 19:00 Mon,
Proportion who – 54 also listen to: Chris Evans Mon-Fri 06.30-09.30: Proportion target 79% audience: Jo Whiley Mon-Thu 20.00-22.00: 54%
SNAPSHOT SNAPSHOT (35-44): 13% Simon Mayo Mon-Fri 17.00-19.00: 80%
Source: RAJAR Q4 2016 15+ / Pulse Slide 3 Live radio listening performance & appreciation
Slide 4 above above the 10%mark although shown a decrease in recent quarters, remains years. Share is solid for a specialist evening show and Consistent weekly reach to the programme over the last 2 Source: RAJAR15+ Source: 10.5 0.5 11.5 1.5 9.5 10 12 0 11 1 Q1 Q1 15 883
11.5
Q2 Q2 15 837 10.3
Share % Q3 Q3 15 852
10.5
817 Q4 Q4 15 10.3
Slide Slide 5
818 Q1 Q1 16
10.2 Reach Reach (000s) 919 Q2 Q2 16
11.0 847 Q3 Q3 16
10.8 845 Q4 Q4 16
10.2 750 800 850 900 950 The show’s appreciation (AI) has decreased year on year but remains at a good level above the Radio 2 average Appreciation Index
2015 2016
87 Mon, 1900-2000 83 82 82 Radio 2 Average
Source: Pulse Panel Time spent listening to the programme has seen some growth on the year with small increases among both 35-54s and the older 55+.
Ave. hours per listener Q4 15 Q4 16
00:41
00:38
00:36 00:36 00:36 00:35
Adults 15+ 35-54 55+
Source: RAJAR Q4 2016 15+ Slide 7 Audience reach is strongest in the first half hour of the show The show has a regular loyal audience demonstrated by the similar listening pattern across the different quarters. The flow of listening follows the all radio pattern with reach decreasing as the show progresses.
1200 Reach (000s) Blues Show Mon, 19:00-20:00 Q4 2015 Q3 2016 1000 Q4 2016
800
600
400
200
0 6:30 6:45 7:00 7:15 7:30 7:45 8:00 8:15
Source: RAJAR Q4 2016 15+ Slide 8 The Audience
Slide 9 The audience to the programme is more female (53%), older (52% are 45-64) and more well off (60% are ABC1) than the station average
15-24 25-34 65+ 4% 5% 35-44 C2DE 26% 13% male 40% 47% female 53% 60% ABC1 23% 29%
55-64 45-54
The programme The audience skews The audience skews attracts a more more 45-64 than R2 more well off similar to female audience ave: R2 ave: than R2 ave: 52% are 45-64 60% are ABC1 53% vs 50% vs 43% vs 61%
Source: RAJAR Q4 2016 15+ Reach is neck and neck between the younger 35-54s vs the older 55+, with reach among the 55+ just moving ahead in recent quarters
500 Reach (000s) by age groups for Blues Show Mon, 19:00-20:00 450 400 414 350 351 300 250 200 150 100 50 80
0
Q1 2012 Q1 2014 Q3 Q2 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016 Q3 2016 Q4 15-34 35-54s 55+
Source: RAJAR 15+ Slide 11 Listening by platform and location
Slide 12 The majority of listening is in home (67%) with a significant proportion on the move in car
Proportion of listening hrs by location
67% 28% 5%
Source: RAJAR Q4 2016 15+ At home listening is strongest during the first half hour
700 Reach (000s) Blues Show Mon, 19:00-20:00 At Home In A Car/Van/Lorry 600 At Work/Elsewhere
500
400
300
200
100
0 6:30 6:45 7:00 7:15 7:30 7:45 8:00 8:15
Source: RAJAR Q4 2016 15+ Slide 14 Majority of listening to the programme is still done via analogue radio; listening via digital devices is showing growth
Proportion of listening hrs by platform
AM/FM DAB Online
2013: 60% 2013: 26% 2013: 3% 2016: 62% 2016: 38% 2016: 5%
Source: RAJAR 15+ Slide 15 The programme receives a relatively small number of online requests each month; majority are live requests
Live & Catch-up Paul Jones UK prog Requests On Demand Live 70.0 60.0
16 50.0 17 15 14 40.0 16 15 15 17 30.0 48 Thousands 20.0 38 38 41 29 29 34 35 10.0 0.0 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17
Source: Comscore digital analytics /UK only. Figures monthly Slide 16
Slide 17