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New Look for Xerox HOUSE MAGAZIi OF RAi XEROX MIICHELOM SEPIEMBER/0CI0RER1994r22] NEW LOOK FOR XEROX PHE Document c RANKXER Rank Xerox managing director Bernard Fournier presents our Barry Romeril chats with Barbara Brooks about her work on the neu! identity. 5018/28 remanufacture line. HERE'S A new look to we build. Out goes the corporate the 'Vision' you're reading blue and in comes a robust red today, but the most which will be used to colour a FINANCE CHIEF'S Timportant change is the new partially digitised 'X' joined Xerox in 1993 from inclusion of a brand new symbol. British Telecommunications in corporate 'signature' which All this represents the new VISIT London where he had served you'll see at the foot of this page. Xerox - "now a significantly ARRY ROMERIL, Xerox as group finance director since This signature, part of a new different company - but it's not executive vice president 1988. Prior to that he had look designed to match its enough to say you're different, and chief financial officer, w orked with BTR and Imperial mission as The Document you must show it, too," said Len Bmade his first visit to Chemical Industries. Company, was unveiled last Vickers, Xerox senior vice Mitcheldean on 19 August, During his visit to our plant, August by Xerox Corporation. president, corporate strategic accompanied by Shraw an he toured parts manufacturing, "Xerox is who we are. The development and communi• Singh, vice president and convenience copiers and work document is what we do. This cations. "Narrowing our focus director of Rank Xerox group copiers, interconnects, new signature embodies that on the document really has Manufacturing & Supply Chain. electronics and the RX understanding and strengthens expanded our market Born in Surrey and a Document Technology Centre the connection," said Paul opportunities." graduate of Oxford, Barry run by the UK Co. in building 9. He also spent time viewing Allaire, Xerox chairman and Commenting on the new- Discussing electronic sub-systems CEO. image. Rank Xerox managing with work group copiers the new European Data Centre. The new identity director Bernard Fournier said: manager Mike Bendall. Following the tour he underscores the corporation's "It's different from current received presentations from the commitment to pro\e the practice, but is familiar enough management team emphasising industry's most comprehensi\ lo be connected with our Mitcheldean's capabilities as an document services: products, heritage. It reflects our stability efficient, fiexible and systems, solutions and support in these turbulent times, yet competitive manufacturing that enable printing, scanning, displays dynamism and unit. faxing and colour, in addition to innovation. The presentations w ere copying. "Most importantly, it reminds followed by a 'round table' There'll be other changes too, us all that we have to see things discussion where Barry, who and we'll be seeing these differently in order to do things reports to Xerox chief executive emblazoned on the equipment differently." officer Paul Allaire, gave an ('unliinifil page 2 THE DOCUMENT COMPANY RANK XEROX Finance chief's visit (cont.) New dental plan F YOU'RE nervous of going to the dentist, it could be more to do with Ithe charges than the treatment. For the price you have to pay to keep your grin intact has increased sharply; at the same time the number of practitioners prepared to treat patients on the NHS has been overview ol'Xerox and tlie greater chance of winning. drastically cut. changes that were taking place. Says site director Gerry ibove left: Discussing tlic The good news is that Asked to comment on his Lane: "We should treat this capabililies of the Decani Rank Xerox has linked up machine which makes multiple with leading insurers views regarding Mitcheldean feedback positively and I would wire harness sub-assemblies, following his day with us, he urge everyone to continue to /ibove right: In the frame weld CIGNA to introduce the RX stated that it was clear from put forward suggestions to section in building 5. dental plan. This aims to feedback he had received in the drive improved productivity Below: Our visitor is shown the help make dental care new SMT equipment in our more affordable and US that the plant had through waste elimination and electronics centre (see feature accessible, allowing undergone change and had process improvement." page 4). employees to spread the made significant progress over cost of treatment across the the last few years. year through a monthly However, he said, we were payroll deduction. in difficult and uncertain times As we went to press, details of the dental plan w ith worldwide staffing were being circulated to all surpluses and over-capacity in employees - who can manufacturing. It was clear choose to stay with their that there were likely to be present dentist or opt for a winners and losers as these new one, no matter problems were addressed. whether they offer NHS or He stated that Mitcheldean private care. was positioning itself well, and The cover is for up to that by continuing to make the £400 of treatment per year for £1.30 per week, and that progress that we had recentiy embraces everything from demonstrated, we stood a investigative and preventative treatment to HE RESULTS of the competitiveness, have accident and emergency 1994 OSI survey have understandably had a call-out and treatment been communicated negative impact on our levels (including sports injuries). Tacross the site in special of satisfaction. briefings by the management We have a big task ahead team. In all, over 90 per cent of us to regain the levels of of employees at Mitcheldean satisfaction we experienced took part in the survey in 1993 and then improve on We get during June. This was the them. Employee Satisfaction largest response rate within ®©D ©(B®[?© remains a key priority for involved RXM&SC. However, our three most Mitcheldean and should be an aspect of our lives which ANK XEROX is featured in a Our general level of unfavourable scores of recent booklet issued by the satisfaction w ith our working satisfaction were for 'Pay', we all work at in the months Employment Department lives has declined since our 'Career opportunities' and ahead. Rentitled 'The Competitive Edge - last survey in 1993. The 'Recognition for performance'. Some dissatisfiers will not Employee Involvement in Overall Satisfaction Index, If we compare ourselves to be solvable in the immediate Britain'. which combines all of the the National Normative data, future and will need to be Described as a quarry of ideas responses into one score, looked at in the longer term; and examples which can be then the main areas where we adapted to suit all types of decreased by 7 per cent at scored significantly lower were others will naturally be organisation, its principal 40 per cent satisfied, and 'Job security', 'Personal beyond local influence and message is that employee nearly all dimensions accomplishment' and therefore need to be involvement, which takes many surveyed show ed a drop 'Co-operation between addressed in the larger forms, is good for both to a varying degree. workgroups'. organisation. organisations and their We were most satisfied Taking a look back at the However, the task for us employees, and is an important with factors in our infiuences on our working lives all is to find those factors tool in improving efficiency and within our dissatisfiers that competitiveness. immediate workplace: 'The at Mitcheldean during the past Underlying that message are people we work with', 'The year, we cannot ignore the we can influence locally. case studies of "good practice person we work for' and 'The changes we have made to There is no doubt that we drawn from a wide range of effectiveness of our achieve our current reputation need to reverse the successful organisations", like manager's communication'. as an increasingly competitive downward tiend in our Land Rover, Cadbury Schvveppes, The latter is a result better manufacturing site. satisfaction; we need to Ford, ICI - and Rank Xerox. than the National Norm by 4 Our external environment develop effective counter- The RX case study tells how per cent, and is a rewarding measures to address our our company surveys all of its has necessitated our making dissatisfiers and thereby to employees and how Quality result in the light of the focus major efforts to reduce costs, Improvement Teams comprising that has been given to eliminate waste and improve improve our working lives at people from all levels, including supporting communication productivity. Some of our Mitcheldean. top management, are formed to in the past year. actions, whilst improving our Gerry Lane develop recommended solutions. 2 L 5047s - good workhorses HEN THE third Bob and Mike gave the staff \d Dressage an overview of the features WChampionstiips for available and instruction on Disabled Riders were being how to operate the 5047s. staged at Hartpury College of They also gave them a help• Agriculture, near Gloucester, line number in case they last July, they had to locate needed support. and borrow horses for some of Some 38,000 copies were the competitors. run off in about 14 days on the The organisers, the Riding two machines; although the for the Disabled Association average field copy count is (RDA), also needed to borrow 10,000 per month per workhorses - of the machine, the 5047s behaved photocopying variety - for like thoroughbreds and The two S047s put in a thoroughbred performance and operated fault- their administrative office. And operated fault-free. free. Pictured with one here are (from left) product assembly manager we were pleased to help out. "They were worth their Steve Pomeroy, and assembly staff Mike Barnard, Bob Adams and Initially they asked for the weight in gold," an RDA section manager Clive Griffiths.
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