VITAMIN THE WAY The Carrot Juice Way to through oxidation when homecooked in open con­ Measurements tainers. WHAT ARE VITAMINS? I11 following the recipes in this leaflet, use a standard Vitamin ''A'' Vitamins have to do with the chemistry of food half-pint measuring cup. All measurements are taken level. INCLUDE IT IN YOUR DAILY DIET . assimilation. They are concerned with the trans­ • forming of ingested food into forms essential for Cr~am of Carrot Soup "HERE'S HEALTH'' BRAND CARROT JUICE IS RICH Carrot juice included in the daily family diet in­ the growth, development, repair and normal func­ CN CAROTENE, THE NATURAL SOURCE OF VITA­ sures children, as well as adults, of an adequate tioning of body organs. 2 cups milk l 12-ounce can "Here's intake the whole year 'round of Vitamin A. You can 1 sliced onion Health" Brand Carrot MIN A. PACKED BY BARRON - GRAY PACKING Vitamins and their precursors (provitamins) are 2 tablespoons butter Juice drink as much as you like, for carrot juice in this 2 tablespoons flour Pepper, celery salt and other COMPANY, SAN JOSE, CAUFORNIA. form is both delicious and wholesome. produced in plants. Originally formed in the green 1 teaspoon salt seasoning if desired . 1 The amount of Carotene (Provitamin A) obtained leaves through the assistance of sunlight, they m.ay Scald milk with onion added. Melt butter, stir in flour, milk be stored in the root, stem, fruit or seed, along with by chance from the ordinary diet may be seriously ''HERE'S HEALTH'' BRAND IS ALL PURE JUICE. a nd seasoning. Bring to . the boiling point, add carrot juice. inadequate. Dieticians, physicians and laymen are other substances such a$ glucose, sugar, starch, 1-Ieat thoroughly. Serve topped with crisp croutons, corn­ flakes, or a dash of whipped cream. Serves 4. realizing more and more the importance of selecting Carrots vary in Carotene and mineral content, as oils, etc. In some cases all of t"he chemical changes foods rich in Carotene to assure the body of suf­ leading to the formation of tl1e vitamin occur in the well as in color and flavor. Much time has been Savory Rice and Ham ficient Vitamin A for normal growth and good given and extensive research has been carried on plant so that the vitamin is a finished product when health. by the Barron-Gray Packing Company in selecting ingested as food by man. ¼ cup salad oil 3½ cups hot liquid (1 12- ½ cup chopped onion ounce can "Here's a variety of carrot which produces the elements Carrots are the best of all natural food sources In the case of Vitamin A this is not true. Here a ¼ cup chopped green bell Health" Brand Carrot for this important vitamin. Carotene (Provitamin A) needed for a balanced diet. The process of extract­ preliminary Provitamin, known as Carotene, is pepper Juice plus water) ing the juice by our new development not only re­ l cup rice 1 bouillion cube appears in three forms: Alpha, Beta, and Gamma. made by the plant. When this Carotene is ingested tains the high Carotene content of these selected l teaspoon salt 1 cup diced cooked ham Carrots are exceedingly rich in the Beta type, which by man it is · absorbed by tl1e blood from the in­ Pepper and celery salt if yields twice as much Vitamin A in the body as carrots but also retains the essential minerals, flavor testinal tract and transferred to the liver where it desired and bouquet, making it a delicious, palat0ble drink. either of the other two. is hydrolyzed (chemically combined with water) Heat salad oil in a heavy kettle. Cook onion and pepper forming Vitamin A. in oil 15 minutes. Add rice, cook 15 minutes longer, stirring ''HERE'S HEALTH'' CARROT JUICE 15 A SCIEN­ RICH IN CAROTENE-CARRYING SOLIDS. occasionally. Add seasonings and hot liquid in which bouillion cube is dissolved, cover tightly and cook over a TIFIC PRODUCT. MAY BE SERVED IN MANY WAYS. low heat without stirring for 25 minutes. Then stir in ham Carotene is insoluble. It does not dissolve in lightly. Cook 10 or 15 minutes longer or until rice is tender. Orie of the best ways to obtain the good in carrots liquid, and is found in the solids of the carrots. There are many ways in which to enjoy the good­ is in the form of carrot juice, especially as prepared (To serve Savory Rice as a vegetable, omit ham and in­ Therefore, thin watery juices are not as good a ness and wholesomeness · of "Here's Health" Brand crease salt to 1 ½ teaspoons. Ri ce steamed in carrot juice by the Barron-Gray Process. Scientific research source of Vitamin A as "Here's Health" Brand which Carrot Juice. Chill it and drink it as it comes from is also a new taste treat.) shows that canned carrot juice, prepared by modern is rich in carrot solids. the can. Blend it with milk for a delicious beverage canning methods under State Board of Health Su­ unexcelled in nutritive balance for both children Golden Glow Salad pervision, (the procedure used in canning "Here's While concentrated vitamins or those of synthetic and a dults. 1 tablespoon gelatin 3 tablespoons lemon juice Health" Brand Carrot Juice) contains all the active origin may be preferred in the specific treatment of ¼ cup cold water Paprika and celery sctlt if ' properties of raw carrots and is thoroughly sterilized a certain marked diet deficiency, the daily demands 1 12-ounce can "Here's desired for absolute purity. of the body are best supplied by ingesting the na­ Health" Brand Carrot l ½ cup diced apples Juice ¼ cup chopped walnut meats tural food products because they contain minerals . In the carrot juice packed under this brand you . ¼ teaspoon salt and other vitamins essential to a balanced get the minerals and Carotene (Provitamin A) Soak gelatin in cold vrater. Heat 1 cup carrot juice and metabolism. originally present in the carrots before cooking and add soaked gelatin, stir until dissolved. Add salt, lemon juice, remaining carrot juice, and other seasonings, chill. you get them in a most desirable form. "Here's Health" brand of carrot juice offers an­ When mixture begins to congeal, add fruit or vegetables other advance in the art of correct eating. In "Here's and turn into wet individual molds or an 8-inch ring mold. The heat of cooking in sanitary sealed containers Health" Brand Carrot Juice all of the good of the Unmold on lettuce and serve with mayonnaise. Serves 6. by the Barron-Gray method does not destroy the finest carrots is conserved in a highly palatable To vary, substitute finely chopped crisp cabbage or Vitamin A property. It is partly destroyed, however, form. · cooked peas and diced celery for apples and nuts. (over) -Golden Griddle Cakes Sunny Eggnog I½ cups -sifted all-purpose 2 tablespoons sugar 1 egg Dash of salt · flour 1 egg, slightly beaten ½ cup "Here's Health" ¼ teaspoon vanilla (or I ½ cup cornmeal l½ cups "Here's Health" · Brand Carrot Juice tablespoon lemon juice) 1 teaspoon salt Brand Carrot Juice ¼ cup top milk Cinnamon and nutmeg to 4 tea;spoons -baking 2 tablespoons butter, melted 1 teaspoon sugar taste powder Beat egg white until stiff but not dry. Beat egg yolk Sift together dry ingredients. Combine egg and liquid slightly. Beat in carrot juice, milk, sugar, salt and flavor­ and stir into flour mixture. Beat until smooth. Add melted ings. Fold in egg white. Serve topped with nutmeg. 1 large butter. Bake on a hot griddle. Makes 12 or 15 griddle cakes. or 2 small servings. (For a more speedy but less fluffy For quick, delicious, golden griddle cakes or waffles, use drink, beat whole egg and beat in rem aining ingredients. prepared griddle cake or waffle flour and substitute "Here's Health" Brand Carrot Juice for the liquid required. • Spiced Carrot Custard · BARRON-GRAY PACKING COMPANY 2 eggs 1/a teaspoon cloves San Jose1 California ¼ cup brown sugar (pack 1 cup milk scalded firmly in cup) 1 cup "Here's Health" Brand ¼ teaspoon salt Carrot Juice ¼ teaspoon ginger • Beat eggs slightly, beat in sugar and spices. Stir in milk and carrot juice. Pour into individual molds of glassware '~Eveready'' Products packed by Barron-Gray or earthenware and set them in a pan of hot water. Bake in Packing Company: a moderate oven, 350°F., for about 45 minutes. Serves 5. Fruit Cocktail Royal Anne Cherries Fruits for Salad Elberta Freestone Carrot Juice Cocktails -Apricot Halves Peaches For a delicious starter cocktail for any meal, combine 1 Whole Peeled Apricots Nectarines part "Here's Health" Brand Carrot Juice with 1 part of either Artichokes, whole and Yellow Cling Peaches grapefruit, orange, pineapple or tomato juice. Add a hearts Bartlett Pears dash of salt. Artichoke Hearts in Prunes, Dry Pack and in French Dressing syrup Carrot-Raisin Muffins Green Gage Pl urns I cup sifted all-purpose 1 cup whole wheat flour flour ½ cup seedless raisins "EVEREADY" ½ teasnoon salt 1 egg, unbeaten FRUIT NECTARS _ 2½ teaspoons baking 1 cup "He-re's Health" Brand powder Carrot Juice .,.. Apricot Nectarine 3 tablespoons sugar ¼ cup fat, melted Freestone Peach Pear Sift together all-purpose flour, salt,. baking powder, sugar. Peach-Nectarin -e Plum Add whole wheat flour and raisins. Stir in remaining in­ Prune Juice gredients in order. Stir quickly and lightly until mixed. Do not beat. Bake in well greased muffin pans in a hot oven Ask For (400 to 425°F.) 20 to 30 minutes, according to size. Makes "EVEREADY" and "HERE'S HEALTH" Brands 12 medium or 16 small muffins. I I Vegetable Juice Cocktail ATIONAL CANNERS ASSOCIATION . ..__ f RESEARCH LABORATORIES n \ WESTERN BRANCH \ y 322 BATTERY STREET EXa1100K •eso SAN FRANCISCO. CALIF". December 6, 1939

San Jose, ~ California /( f Gent-lemen: -G\ omP, eted our exem1uation of the samples ot e juice which you sent to the laboratory­ esults were obtained:

Carrot Juice Prune Juice Moisture (drying) ••••••• . 87.5'f. 80.1i Protein (N X 6.2;) ••••• 0.7 0.3 Fat (ether extractl •••• 0.01 . 0.01 Crude fiber•••••••••••• 0.1 Trace Ash •••••••••••.••••••••• 1.0 0 • .5 Aci_dity (anh. citric) •• 0.04 0.3 Other carbohydrates (by difference) ••••••• 10.6;

Total sugar (as invert)•• 8.9 14.6 Calories - per gram•••••• 0.47 0.18 per ounce ••••- • 13. 2 22.2

Carotene (per 100 !!rams) •••••• 2.5 ,000 Int. units -

Yours veey truly, ~e.~ FCL:E.T Frank C. Iamb

J1 6000 and~ FOR YOU Packed by BARRON-GRAY PACKING CO., San Jose, Calif.