DOCSLIB.ORG

Consumer GOODS in CAMBODIA

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Consumer GOODS in CAMBODIA OPPORTUNITIES FOR An Insider’s Look at the Changing CONSUMER Cambodian Consumer GOODS IN CAMBODIA EXECUTIVE SUMMARY EXECUTIVE SUMMARY OPPORTUNITIES FOR CONSUMER GOODS IN CAMBODIA An Insider’s Look at the Changing Cambodian Consumer November 2016 Prepared by: Opportunities for Consumer Goods in Cambodia Contents Introduction and Overview 4 Cambodia’s Fast-Changing 4 Consumer Landscape Opportunities at All Levels, 5 from Luxury to Mass Market Advice for Potential Investors 7 Why Invest in Cambodia 7 Country Information 8 Import Process, Regulations, 11 3 Duties and Taxes The Rise of the Cambodian Consumer: 14 Overview of Consumer Trends Consumer Segments in Cambodia 18 Market Overview Data 20 Distribution 22 Types of Distribution Models 23 Appendix 25 Methodology 25 Acknowledgments 26 Opportunities for Consumer Goods in Cambodia Introduction 4 and Overview Cambodia’s Fast-Changing Consumer Landscape It is a transformative and opportune time for brands With this growth in earnings comes a growth in and consumer products in the Kingdom of Cambodia. disposable incomes. Borders are opening up, trade is increasing, and there are many more products to buy. Modern Cambodia is among the fastest growing Products – and brands – represent a connection to economies in the world, averaging just over seven the wider world, and the promise of a successful and percent annual growth for more than a decade.1 prosperous future. Its young population – half under the age of 25 – is Against this backdrop, tastes, preferences and habits tech-savvy and worldly: avid users of Facebook and are forming, and changing rapidly. YouTube, with increasing awareness of the world outside of Cambodia.2 This awareness shapes their In a unique inversion of the mature market process, preferences for how they want to live – and they it is the young population that is driving new product want to live like the world they see through their preferences – guiding habit formation, and influencing smartphones: individual, independent but family- the adoption of branded products by their parents. oriented, self-directed, and with all the choices and Young people are teaching their parents about accoutrements of a middle-income society. products “new to Cambodia”, and how to use them. They are leading the way in the adoption of new This middle-class society is arriving. In 2016, technologies. Cambodian incomes have moved into the World Bank’s Middle Income bracket, passing $1,045 As these brand-preference habits are forming, the GNI per capita.3 opportunity to introduce products typically favours first movers; product preference is more expensive to Income levels are rising across all socio-economic change, once established.5 classes. A small but significant group of highly affluent families have emerged, of particular interest to luxury In the past, established multinationals could wait goods sellers. In remote rural villages, subsistence for emerging nations to develop robust consumer farmers now have income for the first time in their societies, before entering the market with their lives. And in the cities – where much of the action of products. Recent reports, however, show that local economic growth is visible – educated young adults’ and regional firms are entering these markets earlier, income is growing, and they expect to have more winning market share from established multinationals highly paid careers.4 because of “a deeper understanding of regional markets, and robust relationships with stakeholders, governments and customers.” 6 Opportunities for Consumer Goods in Cambodia Opportunities at All Levelss, from Luxury to Mass Market Brands that are in Cambodia today are building The big international corporations in mass-market mindshare and market share. products are already in the market, benefiting from Cambodia’s high economic growth rate. Companies The European clothing brand Mango, for example, including Unilever, Proctor & Gamble, and Nestlé arrived in Phnom Penh in 2014, and now dominates understand the importance of building awareness clothing brand awareness and brand desirability and loyalty while brand preferences are being simply by being early to market. They have built a established. They distribute packets of their products loyal following among middle class Cambodians.7 in rural areas to build brand preference early in the product adoption lifecycle.9 They are shaping Luxury brands like Christofle, Boss, and Brioni have consumer behaviour and building brand loyalty. Asian opened shops in the prestigious Vattanac tower. companies have also arrived, building preference These brands understand that by arriving early in the for their own FMCG brands, such as Indonesia’s marketplace, they can shape preferences for their Indofoods (large variety of food and beverages), products among their target wealthy consumers.8 Julie’s of Malaysia (packaged cookies and crackers), The Philippines’ Universal Robina Corporation (snacks and candy), and Korea’s Nature Republic (cosmetics). The Packaged Foods The Beverage The Personal Care 5 Market Market Market The market for imported Cambodia’s beverage market Cambodia’s personal care market packaged foods is growing category is large and growing, is small but growing. Cambodians rapidly in Cambodia, with a high presenting many opportunities care about their appearance and potential for continued future for European companies to their personal hygiene, and they growth. Changing lifestyles have compete with existing local and are interested in learning about led to changes in Cambodians’ global brands. new products that have not been eating habits, leading to greater part of their culture in the past. demand for imported food and an While established companies explosion of new choices. have an advantage in the market, Advertising gives them advice on there are opportunities for new personal grooming, and educates Changing tastes and aspirational competitors – especially with them about new products that living will continue to drive an the expansion of modern trade they are eager to adopt. interest in new European foods, outlets such as supermarkets and especially those supported with convenience stores ("minimarts"). There are opportunities at all educational marketing. levels of product, from mass- European brands of fruit market to mid-range to premium. Companies that enter the juices or other non-alcoholic market now will benefit from beverages could be in position The lower end of the market is the ability to shape preference, for more rapid market adoption if becoming increasingly brand seize mindshare and establish supported by effective marketing conscious, creating opportunities brand loyalty. and promotion of their unique for low-cost brands. properties and their point Categories showing high of origin. The mid-to-upper end of the growth include: market is receptive to new European wines and spirit product brands and product ● Dairy products, at brands will find well-established categories. Successful entrants both the mass distribution channels available should include educational and premium markets level and can build local market share. marketing and advertising to support their growth. ● Baby food and prepared foods for children to take to school or have for breakfast ● Convenience foods and prepared grab-and-go foods Opportunities for Consumer Goods in Cambodia The Home Care Goods Market The Luxury Market The home care goods market in Cambodia is starting The demand for luxury goods and experiences is at a low base, but is expected to grow rapidly. growing rapidly in Cambodia as affluent Cambodians New entrants into the market will face entrenched develop a taste for a new lifestyle, the number of competition from both regional and international affluent tourists visiting the Kingdom continues to companies, complex distribution channels, and the grow, and some expatriates seek out luxury items.12 price conscious buying habits of the majority of the Cambodian population. Affluent Cambodians are status conscious. Cars and mobile phones are the most important signifiers of Brand and product awareness is low, so products that status, with jewellery, handbags, clothing, and shoes can successfully establish mindshare will be rewarded increasing in importance. with market share and brand loyalty. There are significant opportunities for luxury brands Indications from studies of similar emerging markets to enter Cambodia, filling a gap in available retail. show that this category is often slow to develop, as There is a gap in the availability of high-end clothing, consumers will use a single cleaning product, such as shoes and handbags, as well as high-end jewellery powdered laundry soap, for all cleaning needs: floor, and watches. hands and skin, hair washing, and similar uses. But as those markets developed, manufacturers have been New malls are opening, offering premium retail space able to increase the number of home care categories for brands to enter the market. In addition, there is still through the use of educational advertising.10 significant growth potential in duty-free shopping. 6 The Clothing The Consumer and Accessories Market Electronics Market The clothing and accessories market is growing, Ownership of consumer electronics is growing quickly and this presents an opportunity for market entry by in Cambodia. Since ownership of most consumer European brands. Phnom Penh is underdeveloped in electronics other than mobile phones is still relatively branded retail shopping for clothing, shoes, handbags,
Load more

Recommended publications
  • Strategic Marketing Planning in South Korea Finnish Company Entering South Korean Beauty Market: Case Lu- Mene
    Strategic Marketing Planning in South Korea Finnish company entering South Korean beauty market: Case Lu- mene LAB University of Applied Sciences Bachelor of Business Administration, International Business 2020 Iuliia Trofimova Abstract Author(s) Publication type Completion year Trofimova, Iuliia Thesis, UAS 2020 Number of pages 75 Title of the thesis Strategic Marketing Planning in South Korea Finnish company entering South Korean beauty market: Case Lumene Name of Degree Bachelor of Business Administration Name, title and organisation of the thesis supervisor Emmi Maijanen, Senior Lecturer, Business Administration Name, title and organisation of the client Abstract The thesis focuses on the development of a strategic marketing plan for Lumene Oy to enter the beauty market in South Korea. The research objectives aim to investigate the phenomenon of the strategic marketing planning process according to theoretical knowledge and practical constituent on the basis of Lumene company. In 2014, the company had an attempt to enter the South Korean market, however, there is no rele- vant data associated with it now. The beauty industry in South Korea is diverse, it gives brands new opportunities for business expansion. Lumene already has experi- ence of entering the global market and gains success in such countries as the USA and Russia. The thesis includes an analysis of the country’s marketing environment with the purpose to illustrate the main differences between South Korea and Finland and describe factors of influence towards strategic decisions. The theoretical framework explains the concepts of the marketing environment itself and strategic marketing planning. The section includes visualization related to the strategic process for the comprehensible picture.
    [Show full text]
  • Motions Issued on 8 July 2012
    Congress Document WCC-2012-9.6* Motions Issued on 8 July 2012 World Conservation Congress, Jeju, Republic of Korea 6–15 September 2012 *This document is also submitted for agenda items 1.8, 2.1.6, 3.1.6, 4.1.6 and 6.1.6. Table of Contents Title Categories 001 Strengthening the motions process and enhancing implementation of IUCN Resolutions IUCN Governance 002 Improved opportunity for Member participation in IUCN IUCN Governance 003 Prioritizing IUCN membership awareness and support IUCN Governance 004 Establishment of the Ethics Mechanism IUCN Governance Strengthening of the IUCN National and Regional Committees and the optional use of the 005 three official languages in documents for internal and external communication by IUCN IUCN Governance and its Members Cooperation with regional government authorities in the implementation of the IUCN 006 IUCN Governance Programme 2013–2016 Establishing an Indigenous Peoples’ Organization (IPO) membership and voting category 007 IUCN Governance in IUCN Increasing youth engagement and intergenerational partnership across and through the 008 IUCN Governance Union 009 Encouraging cooperation with faith-based organizations and networks IUCN Governance 010 Establishment of a strengthened institutional presence of IUCN in North-East Asia IUCN Governance 011 Consolidating IUCN’s institutional presence in South America IUCN Governance 012 Strengthening IUCN in the insular Caribbean IUCN Governance 013 IUCN’s name IUCN Governance 014 Implementing Aichi Target 12 of the Strategic Plan for Biodiversity 2011–2020
    [Show full text]
  • Nur Azizah & Ainun Dwiyanti-South Korea in Reconstructing Masculinity As Brand Image of the State's Economy Diplomac
    Corea del Sur, la reconstrucción de la masculinidad como imagen de marca de la diplomacia económica del estado South Korea in Reconstructing Masculinity as Brand Image of the State’s Economic Diplomacy NUR AZIZAH Department of International Relations Faculty of Social and Political Sciences Universitas Muhammadiyah Yogyakarta Yogyakarta, Indonesia [email protected] AINUN DWIYANTI Department of International Relations Faculty of Social and Political Sciences Universitas Muhammadiyah Yogyakarta Yogyakarta, Indonesia [email protected] Este artículo está sujeto a una: Licencia "Creative Commons Reconocimiento-No Comercial" (CC-BY-NC) RECIBIDO: 16/11/2020 DOI: https://doi.org/10.24197/st.2.2021.1-22 ACEPTADO:05/02/2021 Resumen: Aplicando la teoría de la diplomacia Abstract: By applying the theory of Economic Diplomacy económica de Rana y Chatterjee, la diplomacia by Rana and Chatterjee, Public Diplomacy by McClory pública de McClory y la identidad estatal de Maxym and State Identity by Maxym Alexandrov, the main Alexandrov, el objetivo principal de este estudio purpose of this study was to analyze the reasons behind fue analizar las razones detrás de la promoción de South Korea’s promotion of soft masculinity through la masculinidad suave en Corea del Sur a través de their means of public diplomacy, such as K-Pop and sus medios de diplomacia pública, tales como K- Korean drama. Particularly in South Korea, ideas about Pop y dramas coreanos. Particularmente en Corea how to look good as ‘a man’ are changing attitudes and del Sur, las ideas sobre cómo verse bien como "un also influencing the world. The study has applied hombre" están cambiando las actitudes y también phenomenology methodology and qualitative research influyen en el mundo.
    [Show full text]
  • Hallyu at a Crossroads: the Clash of Korea's Soft Power Success and China's Hard Power Threat in Light of Terminal High
    Asian International Studies Review Vol. 18 No.1 (June 2017): 153-169 153 Received March 15, 2017 Revised May 10, 2017 Accepted May 20, 2017 Hallyu at a Crossroads: The Clash of Korea’s Soft Power Success and China’s Hard Power Threat in Light of Terminal High Altitude Area Defense (THAAD) System Deployment HANNAH JUN* The past two decades have witnessed the remarkable success of Hallyu, or the Korean Wave, with Korea welcoming a large influx of foreign visitors and benefiting from massive consumption of products ranging from Korean television and film, K-pop and lifestyle products. A more recent announcement by CJ E&M points to an even more aggressive plan for regional ubiquity, as encapsulated by Hallyu 4.0. Simultaneously, we have already felt some of the effect of policy changes in China – a core Hallyu market – as a response to Korea’s plan to deploy a Terminal High Altitude Area Defense (THAAD) system. In this sense, we see the stirrings of a clash between Korean soft power and Chinese hard power, and are uncertain who will emerge on top. This paper examines the broad success of Hallyu from key theoretical perspectives, while addressing linkages between Korean corporations and cultural power/influence that have led to an announcement such as Hallyu 4.0. This paper also highlights the recent tensions between Korea and China, specifically with respect to THAAD deployment, and outlines potential implications for businesses and policymakers through preliminary scenarios. Keywords: Nuclear Taboo, Nuclear Arms, Deterrence, Norms, Proliferation, Just War * Assistant Professor, Ewha Womans University, Seoul, South Korea; E-mail: [email protected]; DOI: 10.16934/isr.18.1.201706.153 Downloaded from Brill.com09/28/2021 03:33:20PM via free access 154 Hallyu at a Crossroads I.
    [Show full text]
  • Chapter I Introduction
    CHAPTER I INTRODUCTION 1.1 BACKGROUND OF THE STUDY In this modern and sophisticated era, the development of information and technology increasingly influences human life. One of the most popular in the community is social media. Social media has now become a major need for humanity. The role of social media is actually very much and not limited to individuals, but can be for a business entity. Nowadays, there are still many traditional companies that are not maximizing or not using social media to promote their products and still harsh on conservative or traditional marketing methods. Social media, as the times develop it becomes a competitive necessity to expand their territory to online market. According to Statista, in 2016, Indonesia is one of the most astounding number of web user in the world among every country, where 132.7 million out of the nation’s all out population of about 260 million were active web user. These days purchasers are self- coordinated. They research about the company brand, evaluate product, product service online or through their network before making their purchase decisions. Therefore, social media can be the outlet for the company to represent product, enhance brand reputation, brand awareness and user management. Where those factors can frequently influence the customer purchase decision. Customer purchase decision is highly influence by advertisement through social media and recommendation or review from electronic word of mouth or buzzword. Therefore, the company are enhancing the customers relying on social media for their purchases. Therefore, social media marketing can have positive effect on customer purchase decision (Prasath & Yoganathen, 2018).
    [Show full text]
  • Bab 1 Pendahuluan
    BAB 1 PENDAHULUAN 1.1 Gambaran Umum Objek Penelitian 1.1.1 Sejarah Singkat Innisfree Innisfree adalah sebuah merek kosmetik korea selatan milik Amore Pasific diluncurkan pada tahun 2009 di Korea Selatan. Innisfree adalah merek kosmetik berorientasi naturalisme. Adapun pencetus brand ini adalah Sung-Whan Suh yang percaya pada kekuatan dari bahan alami untuk kesehatan kulit. Sung-Whan Suh adalah pendiri dari perusahaan kosmetik dan perawatan kulit ternama di Korea Selatan yaitu Amorepacific Corporation. Innisfree sendiri berada dalam naungan perusahaan Amorepacific Corporation bersama dengan brand- brand ternama lainya seperti: Leneige, Sulwhasoo, Etude House, Manonde, Primera, Odyssey. Innisfree sendiri adalah sebuah brand asal Korea Selatan yang bergerak dalam bidang kosmetik dan perawatan kulit yang berbahan dasar alami dan organik. Bahan dasar yang digunakan dalam pembuatan produk kosmetik dan perawatan kulit ini berasal dari kekayaan alam Pulau Jeju. Pulau Jeju adalah sebuah pulau kecil yang masih sangat asri, yang terletak di pantai selatan Korea Selatan. Pulau ini dikenal sebagai pulau yang memiliki udara yang segar, matahari yang hangat, dan air yang jernih. Produk- produk Innisfree terbuat dari berbagai bahan alami yang ada di Pulau Jeju, seperti teh hijau, bunga kamelia, pori vulkanik tanah liat dan masih banyak lagi. Sejak awal Sejak awal kehadiranya di tahun 2000, Innisfree konsisten untuk menjadi brand kecantikan yang memiliki konsep natural. Hal ini di buktikan dengan kehadiran produk- produk yang selalu berasal dari bahan- bahan alami dan kampanye ramah lingkungan dalam menjaga keseimbangan lingkungan. Hingga saat ini Innisfree memiliki beberapa strore di beberapa negara Asia lainnya seperti Hongkong, Korea Selatan, China, Jepang, Taiwan, India, Singapura, Malaysia, Thailand, Vietnam, Indonesia, dan Australia.
    [Show full text]
  • Skripsi Pengaruh Brand Ambassador
    SKRIPSI PENGARUH BRAND AMBASSADOR, BRAND PERSONALITY DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWA PENGGUNA SKINCARE PRODUK NATURE REPUBLIC ALOE VERA DI FAKULTAS ILMU BUDAYA UNIVERSITAS SUMATERA UTARA) OLEH AYU SAGIA 140502075 PROGRAM STUDI STRATA 1 MANAJEMEN DEPARTEMEN MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SUMATERA UTARA MEDAN 2018 Universitas Sumatera Utara ii Universitas Sumatera Utara iii Universitas Sumatera Utara iv Universitas Sumatera Utara v Universitas Sumatera Utara ABSTRAK PENGARUH BRAND AMBASSADOR, BRAND PERSONALITY DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWA PENGGUNA SKINCARE PRODUK NATURE REPUBLIC ALOE VERA DI FAKULTAS ILMU BUDAYA UNIVERSIAS SUMATERA UTARA) Penelitian ini bertujuan untuk mengetahui pengaruh Brand Ambassador, Brand Personality, Korean Wave Terhadap Keputusan Pembelian Skincare produk Nature Republic Aloe Vera di Fakultas Ilmu Budaya Universitas Sumatera Utara. Penelitian ini adalah penelitian asosiatif dan jenis data yang digunakan adalah data kuantitatif. Populasi dari penelitian ini adalah mahasiswa/i Fakultas Ilmu Budaya Universitas Sumatera Utara yang tidak diketahui jumlahnya. Sampel dalam penelitian ini berjumlah 92 responden. Teknik yang digunakan adalah teknik regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara serempak Brand Ambassador, Brand Personality dan Korean Wave berpengaruh signifikan terhadap keputusan pembelian skincare produk Nature Republic Aloe Vera di Fakultas Ilmu Budaya Universitas Sumatera Utara. Secara parsial,
    [Show full text]
  • Country of Origin and Brand Image on Purchase Decision of South Korean Cosmetic Etude House
    Journal Of Management and Business Environment JMBE ISSN 2685-5992 (online) Vol.1 (1) July 2019 Country of Origin and Brand Image on Purchase Decision of South Korean Cosmetic Etude House Elvina Marsha Devita M.Y. Dwi Hayu Agustini Soegijapranata Catholic University [email protected], 087731611763 Abstract This research aims at knowing the influence of country of origin (COO) and brand image on purchase decision of Etude House, a South Korean cosmetic brand. A sample of 100 consumers of Etude House was the respondents that were selected using snowball method. The questionnaire were distributed to women consumers who live in Semarang and have been using the products in the last three months. Multiple regression analysis was to see if the influence of COO and brand image on purchase decision is significant. The results show that COO and brand image had positive and significant influence on the purchase decision of Etude House products. Keywords: brand image, cosmetics, country of origin, purchase decision, South Korea INTRODUCTION Cosmetic industry in Indonesia had increased steadily since 2009 to 2013. Its sales increased 32.5% from Rp7.56 trilliun in 2009 to Rp11.3 triliun in 2013 (Kementrian Perindustrian, 2013). One indication of this is the increase of local and international cosmetic brands marketed in Indonesia. The local brands such as Wardah, Sari Ayu, Mustika Ratu, and Viva have to compete with international brands coming from different countries. Table 1 presents the top ten international brands conquering Indonesian market and their country of origin. The top ten brands are originally from western countries and those from The United States dominated the Indonesian market.
    [Show full text]
  • Studi Pada Konsumen Nature Republic Aloe Vera Soothing Gel Di Kota Medan)
    PENGARUH CUSTOMER SATISFACTION DAN TRUST IN BRAND TERHADAP LOYALITAS KONSUMEN (Studi Pada Konsumen Nature Republic Aloe Vera Soothing Gel di Kota Medan) SKRIPSI Diajukan Sebagai Salah Satu Syarat untuk Menyelesaikan Pendidikan Pada Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Disusun Oleh : Ruth Astrid Sumihar 150907084 PROGRAM STUDI ILMU ADMINISTRASI BISNIS FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SUMATERA UTARA MEDAN 2019 UNIVERSITAS SUMATERA UTARA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU ADMINISTRASI BISNIS HALAMAN PERSETUJUAN Hasil skripsi telah disetujui untuk dipertahankan dan diperbanyak oleh: Nama : Ruth Astrid Sumihar NIM : 150907084 Program Studi : Ilmu Administrasi Bisnis Judul : Pengaruh Customer Satisfaction dan Trust in Brand terhadap Loyalitas Konsumen (Studi Pada Konsumen Nature Republic Aloe Vera Soothing Gel di Kota Medan) Medan, 14 April 2019 Pembimbing Ketua Program Studi Onan Marakali Siregar, S.Sos, M.Si Prof. Dr. Marlon Sihombing, MA NIP. 197401162014041001 NIP. 195908161986111003 Dekan Fakultas Ilmu Sosial dan Ilmu Politik Dr. Muryanto Amin, S.Sos, M.Si NIP. 197409302005011002 UNIVERSITAS SUMATERA UTARA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU ADMINISTRASI BISNIS HALAMAN PENGESAHAN Skripsi ini telah dipertahankan di depan Panitia Penguji Skripsi Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara oleh: Nama : Ruth Astrid Sumihar NIM : 150907084 Program Studi : Ilmu Administrasi Bisnis Judul : Pengaruh Customer Satisfaction dan Trust in Brand Terhadap Loyalitas Konsumen (Studi Pada Konsumen Nature Republic Aloe Vera Soothing Gel, Medan Yang dilaksanakan pada: Hari : Tanggal : Jam : Panitia Penguji Ketua Penguji : Prof. Dr. Marlon Sihombing, M.A ( ) NIP. 195908161986111001 Penguji I : Onan M.
    [Show full text]
  • A Case Study of K-Pop Group Superm
    Authentic Self Branding on Social Media and Its Effects on Global Culture Flows: a case study of K-pop group SuperM by Zoe Wong B.A., Simon Fraser University, 2017 Extended Essay Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Arts in the School of Communication (Dual Degree Program in Global Communication) Faculty of Communication, Art and Technology © Zoe Wong 2020 SIMON FRASER UNIVERSITY Summer 2020 Copyright in this work rests with the author. Please ensure that any reproduction or re-use is done in accordance with the relevant national copyright legislation. Approval Name: Zoe Wong Degree: Master of Arts Title: Authentic Self Branding on Social Media and its Effects on Global Culture Flows: a case study of K-pop group SuperM Program Director Katherine Reilly Aleena Chia Senior Supervisor Assistant Professor Katherine Reilly Program Director Associate Professor Date Approved: August 31, 2020 ii Abstract The integration of social media in the entertainment industry has changed fan/celebrity relationships and practices. Celebrities’ presentation of authentic self-images is especially important for fostering emotional attachment and forming parasocial relationships for fanbase maintenance. This is particularly important for the Korean pop culture industry where globalization is the industry’s ultimate goal. This capstone project aims to explore how K-pop celebrities use social media to promote authentic self- branding that attracts global audiences through examining specific forms of authenticity that members of the K-pop group SuperM uses on their personal Instagram accounts and the fan/celebrity interactions that result from the posts. Findings of the study show four qualities of authenticity as well as four aspects of culture that are prominent in the posts.
    [Show full text]
  • PERBANDINGAN TINGKAT KEPUASAN KONSUMEN PADA NATURE REPUBLIC ALOE VERA GEL DAN WARDAH ALOE VERA GEL (Studi Pada Mahasiswa Di Lima Universitas Swasta Yogyakarta)
    PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PERBANDINGAN TINGKAT KEPUASAN KONSUMEN PADA NATURE REPUBLIC ALOE VERA GEL DAN WARDAH ALOE VERA GEL (Studi Pada Mahasiswa Di Lima Universitas Swasta Yogyakarta) Skripsi Diajukan untuk Memenuhi Salah Satu Syarat Memperoleh Gelar Sarjana Ekonomi Program Studi Manajemen Oleh:: Bernadeta Yulinda NIM : 162214038 PROGRAM STUDI MANAJEMEN JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS SANATA DHARMA YOGYAKARTA 2020 PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PERBANDINGAN TINGKAT KEPUASAN KONSUMEN PADA NATURE REPUBLIC ALOE VERA GEL DAN WARDAH ALOE VERA GEL (Studi Pada Mahasiswa Di Lima Universitas Swasta Yogyakarta) Skripsi Diajukan untuk Memenuhi Salah Satu Syarat Memperoleh Gelar Sarjana Ekonomi Program Studi Manajemen Oleh:: Bernadeta Yulinda NIM : 162214038 PROGRAM STUDI MANAJEMEN JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS SANATA DHARMA YOGYAKARTA 2020 i PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI MOTTO DAN PERSEMBAHAN “Andalkan lah Tuhan dalam segala hal niscaya hasil terbaik akan diberikan” (Mazmur 37:5) “Kuatkan hatimu, jangan lemah semangatmu, karena ada upah bagi usahamu!” (2 Tawarikh 15:7) “Tidak ada keberhasilan tanpa perjuangan dan tidak ada perjuangan tanpa pengorbanan” “Banggalah dengan seberapa jauh kamu berjuang. Percayalah pada seberapa jauh kamu bisa melangkah. Tapi jangan lupa untuk menikmati perjalanannya” “Kesulitan itu sementara dan kesuksesan itu pasti, bila ada usaha dan doa” Skripsi ini dipersembahkan kepada : Bapak dan Ibuku tercinta, Saudaraku yang terkasih, Serta kekasih dan sahabat
    [Show full text]
  • Copyright by Chuyun Oh 2015
    Copyright by Chuyun Oh 2015 The Dissertation Committee for Chuyun Oh Certifies that this is the approved version of the following dissertation: K-popscape: Gender Fluidity and Racial Hybridity in Transnational Korean Pop Dance Committee: Rebecca Rossen, Supervisor Omi Osun Joni L. Jones Paul Bonin-Rodriguez Cherise Smith Heather Hindman Youjeong Oh K-popscape: Gender Fluidity and Racial Hybridity in Transnational Korean Pop Dance by Chuyun Oh, B.A.; M.A. Dissertation Presented to the Faculty of the Graduate School of The University of Texas at Austin in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy The University of Texas at Austin May 2015 Acknowledgements I would like to extend my thanks to PPP faculty members whose advice and help significantly contributed to my dissertation. I offer the deepest appreciations to my academic advisor, Rebecca Rossen, for supporting my dissertation and academic progress for the last five years with great enthusiasm, insight, and mentorship. I am also thankful to Omi Osun Joni L. Jones and Paul Bonin for their generous help and inspiring scholarship. I want to thank each member of my committee, Cherise Smith, Heather Hindman, and Youjeong Oh, for the time to read and respond to my work with advice. I also offer thanks to my colleagues, friends, and Theatre and Dance faculty members whose artistic and scholarly endeavors have significantly inspired my work. Lastly, I express my sincere gratitude and love to my family members and loved one. Without their help, care, love, and patience, everthing I have achieved would not have been possible.
    [Show full text]