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s G u ro B s v e s ’ KNIGHTSBRIDGE 6 n o LONDONd IS A r r d e d E P h i l so a p n r d St e West R ls R ia h d C n ctor S to Vi Kensington t S Rd p l BELGR AV I A OUR HOME TOO m oan W o r t a B nt S Po rw e ic St k E M E cc G a ar a le r s rd l s e s to h n s 9 a Ct Cromwell R 1 n d m N 2 d S R t d E R R S th nd d ’s i t sm g S er R in mm d d E In London’sHa property market, a little local K a B V R t e au o lg m n ra xha WEST CHELSEA ha P ve l l ll Bri u R F d knowledge combined with international reach dg d W d t ll R R y e Rd e & EARLS COURT a S w a mith Flyove m n CHELSEA & W s r Hammer ro r to k p C wi t p ic li es O m Talg W c ld Br o S rw s can make all thear difference.d At Struttk Rd & Parker y a I th R W 7 d Ch n n SOUTH h e e o k y ls J n e a we pride ourselves on knowing the capital inside S a illb t KENSINGTON Brid M R e d ge out – the most desirable streets, the tucked-awayc R l iffe s Rd d g’ Gar Royal F Kin i squares and the intersecting villagesd that maken de Hospital R b lie o n O Lil ro a u s g k Gro s le veno

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i a w l of our clients’ combined Kcombined monthly a v Park r o e n t w d r Bishop’s e d s t h N s R n o asking prices achieved distribution of the several w e d L r Park Rd e n o York a e d u r t R t c Q R in 2012 magazines our clients’ h h d m South Park B m a

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r Hill d ende R Lav rk Yo “I will be re-marketing the property at some stage in the future and I will unquestionably be using you.”

THE No No KNOWLEDGE

From our offices in prime central London, we market We start by sitting down with you to listen to what properties ranging from £350,000 flats to multi-million you want to achieve. Your dedicated team will then pound houses and developments. The founders of set out to deliver it. The whole team is briefed on our London residential business are still at the helm every property so everyone will be familiar with it, 25 years after starting out, and their passion is shared and the people you meet on day one will stay with by the rest of the team, most of whom have also been you throughout the process. with us for many years. To make sure we’re constantly improving, we ask What sets us apart is that we recognise that our for feedback once your property has been sold job is not just about selling bricks and mortar; we’re and, despite a near 100% client satisfaction rate, in the business of helping people move home. we never get complacent. We understand the stresses of selling a property – whether it’s your home, a pied-à-terre or an investment At every stage, detail really matters to us – from property – and we use all of our experience to make ensuring the photographs are taken at the best time sure the process runs as smoothly as possible. of day to adding a flower arrangement to an entrance We are particularly proud of the amount of repeat hall before a viewing. Communication is also key, business and recommendations that we get. so we will keep you informed of every development – not just when an offer is made. You will always be able We take great pride in our reach too. Not only to reach a member of our team and, because we work can we bring buyers to your door from the local with so many clients from outside the UK, we are no and national markets, but we can also tap into strangers to late night calls. our international network that stretches across 42 countries. In short, we deliver the kind of service we would wish to receive ourselves. Wherever your perfect buyer is, we have the resources to find them.

As well as selling your property through Strutt & Parker, you can also access the wider services of our firm – our specialist teams can help with anything from letting a flat through to selling commercial property or managing an estate.

02-03 The London Sales Guide A DISPLAY OF INITIATIVE

“I was at a Chelsea house before the all-important third viewing and had this nagging feeling that there was something missing. After a quick dash to the local florist, I was back with armfuls of flowers for the reception rooms. That kind of attention to detail typifies the way we approach the entire sales process and, while we don’t know how much the floral displays had to do with it, we do know that the house was under offer by the end of the viewing.”

Harry Wigram Strutt & Parker Chelsea

04-05 The London Sales Guide “You should take comfort in the knowledge that you have a talented and professional team and that the firm’s reputation is justifiably outstanding.”

BRINGING YOU AND YOUR BUYER TOGETHER

Having understood exactly what you want to achieve, Advertising we can then guide you on the best way to market your Selling your property through Strutt & Parker gives property. We will look at everything from deciding how you access to the property market’s most high-profile and when to show your property, through to where advertising space. We have the much-coveted inside to advertise it and the most suitable style of brochure. front covers and leading positions in virtually every In every case, our goal is to help you find the right single London property publication, ensuring buyer in the required timeframe. that your property is seen by a large and highly targeted audience. Hundreds of buyers register with us every week thanks to our ongoing marketing, so we will almost certainly – The London Magazine have people already on our books who are looking for – The Resident Magazine a property like yours. Marketing your property through – Country & Town House Magazine our various channels then attracts a valuable second – The Hill wave of motivated buyers. Of course, where the utmost – Mayfair Times discretion is required you can choose instead to sell – Move To Magazine your property ‘off market’. – Mayfair Resident – Belgravia Residents Journal – Fulham Residents Journal – Kensington & Chelsea Magazine – Absolutely Notting Hill & Kensington

06-07 The London Sales Guide 4,000 42 press mentions a year countries in our international network 7,000 6 million hits on the Strutt & Parker issues a year – website per day central London’s most prominent property advertiser

Online presence PR and other publicity Your property will appear on all the leading property Our dedicated PR team ensures our properties and our portals – including: brand have high visibility in the press, from magazines to broadsheets. Recognised as industry experts, – primelocation.com members of our residential sales team are frequently – rightmove.co.uk asked to comment on the issues of the day and often – globrix.com are quoted in the media. Direct mail and sponsorship – findaproperty.com also help to promote the Strutt & Parker brand and, by association, the properties we are marketing. and on our own sites at struttandparker.com and christiesrealestate.com Offices We have residential sales offices across prime central Brochures London, and our head office is in Mayfair. Our sales As with everything we do, we take a professional and offices are smart, friendly and open six days a week detailed approach to producing brochures – whether at times that suit our clients, buyers and tenants. it’s arranging the photo shoot around your baby’s Our teams will happily arrange viewings on Saturdays routine, making sure untidy cables are out of shot and we always show properties on Sundays and late or adding window boxes to brighten up your property’s into the evenings. exterior. We have assembled a team of photographers, floor planners and designers who we trust to make the process as pain-free as possible. We aim to have the brochure printed (or emailed, if preferred) and property launched on to the market within a week of instruction.

08-09 The London Sales Guide “Strutt & Parker and Christie’s offer a level of customer service in the UK that no other organisation can match.” Jussi Pylkkanen, President, Christie’s Europe, Middle East & Russia

OPENING DOORS TO THE WORLD

Our worldwide horizons add a valuable dimension A powerful global showcase to what we do for you. We have the knowledge and Depending on what is right for your property, our network to bring quality international buyers to your affiliation means that Strutt & Parker properties can be door, just as we have done for thousands of other viewed globally via a number of high-profile channels: clients. There is no denying the unique appeal of London for overseas buyers; in Chelsea, over 61% – Up to 1,049 affiliate offices worldwide of properties are sold to international buyers, a figure – christiesrealestate.com – the leading that rises to 70% in Knightsbridge. Your perfect international luxury property website visited buyer could be anywhere in the world, but our global 135,700 times monthly connections will help you find them. And, through – A property showcase on christies.com that our worldwide network, we are perfectly equipped is viewed on average by over 6,000 buyers to offer you expert advice on buying overseas. each month – The Christie’s International Real Estate Christie’s International Real Estate magazine distributed worldwide each quarter Strutt & Parker is the sole UK affiliate of Christie’s – Christie’s auction houses around the world International Real Estate. This places us at the heart of the world’s leading network of luxury real estate Expert art advice specialists and connects our expertise, service ethos Working with a wholly owned subsidiary of Christie’s and UK coverage to 127 estate agents in 42 countries. gives us a relationship with the world’s leading art The network specialises in best-in-class properties business. This unlocks a unique wealth of expertise, and works to the highest standards of service and placing you in the very best hands should you require professionalism. Our affiliation gives us access to high advice on fine art and antiques. You can learn more net worth individuals worldwide – most pertinently about our affiliation with Christie’s International Real in key wealth capitals across Europe, Asia Pacific, Estate at struttandparker.com/christies the Americas, the Caribbean, Africa and Australasia.

10-11 The London Sales Guide “We wanted to thank you for the first-class service PRESENTATION TIPS we have received. Your team has been perfect and you delivered what you promised and more! We are grateful for all the ‘hand-holding’ and fantastic price you achieved for our property. We have nothing but In property as in all things, first praise for Strutt & Parker and shall spread the word!” impressions count. Here are a few tried and trusted tips on presenting your property to its best effect.

When painting your front door, stick to traditional heritage colours for period properties and pretty pastel shades to tone in with your brickwork.

Fresh paint works miracles.

You can transform a room with good lighting.

Gardens, roof terraces and balconies: scrub up brickwork, mow lawns, plant out beds and keep them free of weeds, varnish decking and make FROM APPRAISAL TO trellising good. COMPLETION AND BEYOND Pretend ‘Homes & Gardens’ are doing a photo shoot in every room...

...but remember that you are selling Our team will work closely with you throughout the Every viewing will be accompanied and we always a home not a show house – de-clutter sales process, advising on everything from the value arrive early (with the right keys – it’s the simple things of your home through to presenting your property that make all the difference). We make sure lights are but don’t make it look too clinical. and ensuring a speedy completion. At every stage, turned on and that the scene is set for an unpressurised our focus is on making sure you have all the information viewing. We have even been known to make unmade Most people will be drawn you need to make decisions; we are not in the business beds, pick up litter outside a property and arrange to a window, so make sure of simply telling clients what they want to hear. flowers to show a property at its best. Above all, we never try to oversell a house – experience tells us that they are all gleaming. Setting the right price a property will sell itself if the scene has been set. Our in-depth understanding of the London market is Give every part of your house founded on many years of experience and on ongoing Agreeing a sale research. As well as tracking every transaction in our The best way of agreeing a sale to the ‘right buyer’ a function; turn that old landing marketplaces, we also receive regular briefings from will vary from property to property. Sometimes it will space into a study, for example. our research partner Volterra to help us monitor the be important to arrange a high number of viewings, wider economy and forecast the general trend of the other times to show it only to a handful of people who Kitchens and bathrooms should property market. All of this knowledge enables us to are perfect for that particular property. If we are taking set the maximum achievable price for every property the ‘less is more’ approach, we often find that after gleam and sparkle. and, in any given year, we expect to achieve over 98% sealed bids the ideal buyer has been identified and of our clients’ combined asking prices. the ideal price achieved. Remove pet food and kitty litter – they really put buyers off. Making the right impression Managing the sale through to completion Presentation is absolutely key. When needed, Once your sale has been agreed, our team will keep we tell our clients to prepare their properties as if in touch with all parties to make sure the transaction If you live in a flat, make sure Homes & Gardens were doing a photo shoot the proceeds smoothly and on time. One of the key areas the common parts of the building next day. In most cases, we will provide a detailed list we focus on is making sure documentation is for each room setting out how to make your property assembled early on as this helps the sale to proceed are clean and tidy, and clear any look its best. Many of our clients are extremely busy, quickly. If documents need to be sourced at the unwanted mail. so we have dedicated teams ready to do anything eleventh hour – a copy of a covenant from the local from cleaning the windows to, perhaps where a planning office, for example – we don’t wait for solicitors’ property has been left empty, fully furnishing a house. letters; we go there ourselves and pick them up by hand. We will be there every step of the way, right through to helping with the moving arrangements. For example, if your Steinway piano has a long journey to your new home, we can put you in touch with people who will make sure it arrives safely.

12-13 The London Sales Guide 2 million Top 10 acres of land managed in all our areas of across the UK commercial specialism 800 staff across the UK

MORE THAN JUST LONDON RESIDENTIAL SALES

As well as helping you to sell your property, Our offices across the UK Strutt & Parker has a range of specialist expertise, Banbury Ipswich from residential lettings to commercial property, Banchory Lewes from the city to the country. These are our other Cambridge Ludlow core property services: Canterbury Market Harborough Chelmsford Moreton-in-Marsh – Residential Lettings Chester Morpeth – Professional Valuations – for Enfranchisement Chichester Newbury & Lease Extension Cirencester Northallerton – Residential & Commercial Development Edinburgh Norwich – Commercial Exeter Odiham – Land Management Farnham Pangbourne – Farming Guildford Salisbury – Planning Harpenden Sevenoaks – Building Surveying Harrogate Shrewsbury – Resources & Energy Haslemere St Albans – International Network Horsham Stamford Inverness Winchester

If you’d like to know more about any of our services, visit struttandparker.com or contact us at one of the offices overleaf.

14-15 The London Sales Guide Sh irlan d Rd od Rd P Regent’s Park o a H W rk arro n’s R w Rd h d o St J S hi rla nd R d

L is n Rd s Eusto o Ha n TALK TO THE rro w R G G Ladbroke d ro ower ve

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o t Square d r R t e l LONDON TEAM on a G e b yl nd ar r M o W S v e P st e S e w Harrow Rd y t a l Q y ace uin m tin A t ve o S u er C r m P ti W h r t B o eps l M o S a d k o d If you would like advice on virtually anything to do d R e rk t a ow r P Prae L ne S n r u t o t b S t R es BAYSWATER s with your property, we would be delighted to help you. W d n e Edgware Oxford St D rd ru rove a ry estway ne G G Wigmore W ur I L o n x 8 estb e n W v s La Q e us R t u d r S K n d e e e e bro e Oxford S v n s n A B s s s o i y w ke w r n T u g e S a b 1 Chelsea & South Kensington 6 Knightsbridge, Belgravia, Gr to r s t n y r te a af o P c a NOTTING HILL ter Rd MAYFAIR h ve e S (Sales) Pimlico & Mayfair rk ayswa R B W d

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Information in this document is correct at the 16-17 The London Sales Guide time of going to print and is subject to change. TALK TO THE LONDON TEAM

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