Queensway/ Westbourne Grove District Centre

Shopping Area Health Check

January 2007

CONTENT

PART 1: EXECUTIVE SUMMARY

PART 2: MAIN REPORT

1.0 INTRODUCTION...... 1 The Study...... 1 National and Policy ...... 1 The London Hierarchy ...... 2 2.0 DIVERSITY OF USE AND REPRESENTATION...... 5 Introduction ...... 5 Total Retail Floorspace ...... 5 Diversity of Use...... 6 NLP’s Attitudinal Assessment ...... 7 Range of Shops and Services ...... 8 Quality of Shops and Services...... 9 Food Supermarkets ...... 11 Places to Eat and Drink...... 12 Entertainment and Leisure Facilities...... 13 Mix of Use Summary...... 15 3.0 QUEENSWAY/WESTBOURNE GROVE’S ROLE AND CATCHMENT AREA ...... 16 Introduction ...... 16 Catchment Area and Customer Profile ...... 16 Main Purpose of Visit to the Centre ...... 20 Duration and Frequency of Visit...... 24 4.0 BUSINESS PERFORMANCE...... 26 Introduction ...... 26 Business Trading Performance in Queensway/Westbourne Grove...... 26 Property Indicators...... 27 Availability of Premises and Vacancy Levels...... 28 Property Requirements ...... 28 Business Occupier’s Views on Rents and Rates ...... 28 5.0 NLP’S AMENITY APPRAISAL...... 30 Introduction ...... 30 Day-Time Amenity Appraisal...... 30 Night-Time Amenity Appraisal...... 30 6.0 ACCESSIBILITY AND MOVEMENT ...... 32 Introduction ...... 32 Layout of the Centre ...... 32 Modal Split ...... 33 Public Transport...... 34 Car Parking ...... 36 Pedestrian Flow ...... 39 Traffic Congestion...... 40 Accessibility Summary ...... 41 7.0 SAFETY AND CRIME...... 43 Introduction ...... 43 Personal Safety...... 43 Business Security ...... 45 Safety and Crime Summary...... 45 8.0 THE CENTRE’S ENVIRONMENT ...... 46 Introduction ...... 46 Shopping Environment...... 46 Litter and Cleanliness ...... 47 Environmental Summary...... 48 9.0 CENTRE BOUNDARY AND FRONTAGE DESIGNATIONS ...... 49 Introduction ...... 49 Defining Queensway/Westbourne Grove District Centre’s Boundary and Frontages 49 Shopping Frontages...... 50 10.0 RETAIL CAPACITY ANALYSIS...... 52 Introduction ...... 52 Local Catchment Area ...... 52 Population and Spending...... 52 Existing Retail Floorspace ...... 53 Existing Spending Patterns 2006...... 53 Operator Demand for Space...... 56 The Centre ...... 57 Development Opportunities...... 57 11.0 SUMMARY OF THE DISTRICT CENTRE’S STRENGTHS AND WEAKNESSES ... 60 Strengths...... 60 Weaknesses ...... 60 Opportunities...... 61 Threats...... 61

APPENDICES

Appendix A -Methodology Appendix B - PPS6 Measures of Vitality and Viability Appendix C -NLP’s Attractions Appraisal Appendix D- NLP’s Day-Time Amenity Appraisal Appendix E- NLP’s Night-Time Amenity Appraisal Appendix F- PMRS Pedestrian Flowcounts Appendix G- In-street Visitor Survey Results Appendix H- Household Residents Survey Results Appendix I-Business Occupier Survey Results Appendix J- Land Use Map Appendix K - Centre Boundaries and Frontage – National and Local Policy Appendix L - Retail Capacity Assessment Methodology Appendix M - Operator Requirements PART 1 – EXECUTIVE SUMMARY

LON2007/R10820-013 (Queensway FINAL) The Study

Nathaniel Lichfield and Partners has undertaken a vitality and viability study of the 7 designated District Shopping Centres in . This report provides an analysis of Queensway/Westbourne Grove. The Government (PPS6) advises local authorities to base their Development Plans on assessments of their retail centres, and are advised to monitor the health of their shopping centres.

Queensway/Westbourne Grove’s Current Role and Structure

Queensway/Westbourne Grove primarily serves residents in Westminster and Kensington & Chelsea and workers and tourist visitors in the area. The centre is made up of two primary shopping streets (Westbourne Grove and Queensway), and the centre forms an ‘L’ shape. The main concentration of A1 retail uses is located on Queensway. The centre is in close proximity to Bayswater and Queensway Underground tube stations. The centre includes Whiteleys, which is a modern covered shopping mall located at the north-west end of Queensway.

i Queensway/Westbourne Grove is the largest of the 7 District Centres, and has a range of shops and services of reasonably good quality. The centre has a mix of national multiples and a good range of specialist and independent retailers. There is a good selection of food/supermarket stores within the centre, and the centre attracts a high proportion of food and grocery shopping trips.

The range and quality of shops and services was rated relatively highly by visitors and residents, but the views of business occupiers were mixed. In addition to retail facilities Queensway/Westbourne Grove has a large number of other non-retail services, including places to eat and drink. It has particularly good entertainment and leisure facilities when compared with the other 6 District Centres in Westminster.

Queensway/Westbourne Grove has a dual role serving local residents and commuters as well as occasional visitors from across London and beyond. This profile suggests Queensway/Westbourne Grove’s could be a Major Centre rather than a District Centre, because, in addition to its important role as a local shopping centre, it generally serves a more extensive catchment area than the other District Centres in Westminster.

Queensway/Westbourne Grove attracts a mix of customers, and this mix is broadly consistent with the socio-economic characteristics of the local catchment area. The centre appears to attract a lower proportion of AB (professional/managerial) and C1 (Skilled workers customers and a higher proportion of C2 and DE customers when compared with the local catchment characteristics, which implies that more affluent local residents are more likely to shop elsewhere.

Queensway/Westbourne Grove’s catchment area has a higher proportion of high earning households compared with the average for all centres, and a lower proportion of low-income households (under £25,000). The centre’s local catchment area appears to be one of the most affluent, perhaps only behind St. John’s Wood, and broadly comparable with High Street’s local catchment area.

Health Check Summary

A summary of the Health Check analysis is shown in Table 1 below. Factors highlighted gold are rated as positive attributes in Queensway/Westbourne Grove. Factors highlighted as grey are negative attributes, while green represents neutral factors where views were

ii mixed. Queensway/Westbourne Grove’s rank amongst Westminster’s 7 District Shopping Centres is also shown.

Table 1 suggests that Queensway/Westbourne Grove rates relatively highly for most factors, with the exception of car parking availability and prices, traffic congestion and security from a business perspective. Generally satisfaction levels are higher amongst visitors and residents than business occupiers.

Table 1: Health Check Summary

Visitors’ Residents’ Business NLP Analysis Views/Rank Views/Rank Occupiers’ Views/Rank Current Business Occupier n/a n/a Neutral n/a Performance 6th Past Business Occupier n/a n/a Neutral n/a Performance 5th Future Business Occupier n/a n/a Neutral n/a Performance 4th Range of Shops/Services Very Positive Positive Neutral Positive 2nd 2nd 3rd Quality of Shops/Services Positive Positive Neutral Positive 3rd 3rd 3rd Food supermarkets Positive Neutral n/a Positive 2nd 3rd Places to Eat/Drink Very Positive Positive Positive Positive 3rd 2nd 2nd Entertainment/Leisure/ Positive Positive Positive Positive Night-time facilities 1st 2nd 1st Layout of centre Positive n/a n/a n/a 2nd Bus services Positive Positive n/a 6th Very Positive 4th Train/Underground services n/a 4th Positive n/a 4th Car parking availability Negative Very Negative n/a 5th Negative 2nd Car parking charges Very Negative 3rd Very Negative n/a 4th 4th Traffic congestion Negative Negative Neutral n/a 6th 7th 1st Personal Safety Positive Neutral n/a 3rd Positive 4th Security n/a 4th Negative n/a 4th Shopping Environment Very Positive Positive Positive n/a 2nd 3rd 3rd Street cleaning n/a Positive n/a Neutral 4th Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

In terms of its vitality and viability and general economic health this centre is still considered to be “healthy” and this position has not changed since the 2002 health check.

iii Retail Capacity

Based on the survey results we estimate that Queensway/Westbourne Grove District Centre’s current market penetration (or market share) within the local catchment area is as follows:

Comparison expenditure -18%; (i.e. 82% of the catchment area’s comparison expenditure is spent elsewhere – outside of Queensway/ Westbourne Grove District Centre, and potentially outside the local catchment area; and

Convenience expenditure -22%.

These figures indicate that the majority of expenditure (both comparison and convenience) within the local catchment area is not spent within Queensway/Westbourne Grove. For comparison shopping Oxford Street/the West End attract a significant amount of shopping trips. For convenience shopping there are a number of destinations for local residents to choose from, including Sainsbury’s at Ladbroke Grove, Tesco at , Waitrose at and Tesco at Gate. The inflow of expenditure from beyond the catchment area has been estimated based on the in-street survey results. The inflow estimate for Queensway/Westbourne Grove is 40% for convenience shops and 50% for comparison shops. Therefore, 60% and 50% respectively comes from the District Centre local catchment area.

Surplus convenience expenditure is expected to be insignificant at 2011 and 2016 (5-year periods from 2006 as recommended by PPS6), due to the relatively low population growth in this part of the City and the lower growth in expenditure per capita, based on Experian projections. There is limited quantitative need for additional convenience sales floorspace in the centre, based on the maintenance of existing market shares.

Surplus comparison expenditure is expected to be £9.96 million by 2011 and £21.07 million by 2016. These estimates could be viewed as maximum figures bearing in mind the proposed development at nearby White City, which may attract expenditure from Queensway/Westbourne Grove District Centre. The quantitative floorspace requirement based on population and expenditure projections is 2,230 sqm gross by 2011, or 4,381 sqm gross by 2016.

iv There are limited opportunities for major development within or adjacent to the centre. There are no identified vacant or underused sites near the centre. The additional retail floorspace may only be achieved by the occupation of vacant units by Class A1 use, the redevelopment of existing commercial floorspace to provide higher density development and the change of use of non-retail uses to retail floorspace.

The projected need for retail floorspace, and the absence of development sites in this centre suggests that the Council should continue to prevent the loss of existing Class A1 floorspace in this District Centre, especially on the Core Frontage.

Defining Queensway/Westbourne Grove’s Centre Boundary and Frontages

The current Secondary Frontages are contiguous with the Core Shopping Frontages. The land-use survey indicates that these Secondary Frontages still retain a predominance of Class A1 to A5 uses and vacancy levels are low. Therefore, we believe there is no reason to exclude any of the Secondary Frontages from the centre boundary. Commercial outlets on Porchester Road are not that visible from most of the Queensway/Westbourne Grove District Centre and, in our view, this area does not function as part of the centre.

The Council’s Adopted Unitary Development Plan (UDP) states that no more than 25% of Queensway/Westbourne Grove’s Core Frontage will be permitted to be used for non-A1 use, and that no more than 45% of this centre’s Secondary Frontage will be permitted to be used for non-A1 use. The current proportion of Core Frontage in non-A1 usage is 40% and the current proportion of Secondary Frontage in non-A1 usage is 68%. The current policy criteria for both Core and Secondary Frontages have been breached.

We believe the Council should review its frontage policies, considering the following options:

No change – keep the Core and Secondary Frontages as they are and keep the current limits on non-A1 use.

Change the non-A1 limit – keep the Core and Secondary Frontages as they are but increase the current limits on non-A1 use, so they more accurately reflect the current situation.

Change the Core and Secondary Frontages – keep the maximum limits as they are (25% and 45%) but change the Core and Secondary Frontage boundaries.

v Adopt a new approach – define a much smaller Core Frontage where all changes of use from A1 to non-A1 use will be resisted. A more flexible approach to changes of use could be adopted in the Secondary Shopping Frontages.

These options should be discussed by policy and development control officers at Westminster.

vi

PART 2 – MAIN REPORT

LON2007/R10820-013 (Queensway FINAL) 1.0 INTRODUCTION

The Study

1.1 Nathaniel Lichfield and Partners (NLP) were commissioned by Westminster City Council to carry out a vitality and viability study of the 7 designated District Shopping Centres in the City. This Health Check provides an analysis of Queensway/Westbourne Grove. A summary of the methodology adopted is contained in Appendix A of this report.

1.2 This report provides a basis for assessing the vitality and viability of the District Centre and for future monitoring of the 'health' of the District Centre. Westminster carried out Health Check Appraisals in 1997 and 2002. In 1997, Health Checks for 46 centres were undertaken throughout Westminster. In 2000, four of these health check surveys were updated and two Health Checks for new centres were also undertaken. Health Checks were undertaken in 2002 study for all centres. Health checksforthe7 District Centres have been undertaken in 2006. Where possible comparisons have been made with the results of these previous Health Checks.

National and London Policy

1.3 The Government advises local authorities to base their Development Plans and policies on assessments of their retail centres, as set out in guidance contained within Planning Policy Statement 6 (PPS6 revised) March 2005. Local authorities are advised to monitor the health of their shopping centres and to regularly collect information on key indicators. A list of key indicators, as set out at paragraph 4.4 of PPS6, is shown in Appendix B of this report.

1.4 Policy 3D.1 within the : Spatial Development Strategy 2004 relates to town centres, and this policy states that the Mayor and London Boroughs should: “enhance access to goods and services and strengthen the wider role of town centres, including UDP policies to:

Encourage retail, leisure, and other related uses in town centres, and discourage them outside the town centres;

Improve access to town centres by public transport, cycling and walking;

Enhance the quality for retail and other consumer service in town centres

1 Support a wide role for town centres as locations for leisure and cultural activities, as well as business and housing;

Require the location of appropriate health, education and other public and community serving in town centres;

Designate core areas primarily for shopping uses and secondary areas for shopping and other uses and set out policies for the appropriate management of both types of area;

Undertake regular town centre health checks; and

Support and encourage town centre management, partnerships and strategies including the introduction of Business Improvement District in appropriate locations.”

1.5 This centre Health Check will form part of the background information to assist in the preparation of policies and proposals in the development plan. This study will feed into the preparation of relevant Development Plan Documents prepared as part of the Council’s Local Development Framework, including the Core Strategy and the shopping policies within the Development Control Policies Development Plan Document (DPD).

The London Hierarchy

1.6 The London Plan sets out a hierarchy/classification of centres across London, i.e. International Centres (2), Metropolitan Centres (10), Major Centres (35) and District Centres (160).

1.7 and the West End are identified as the two International Centres, at the top of the hierarchy of shopping centres in London. Both are within Westminster. Metropolitan Centres are the main centres servicing the outer London Boroughs (e.g. , , Kingston and Harrow). Major and District Centres are spread across London. The has one Major Centre and 7 District Centres designated in the London Plan. Queensway/Westbourne Grove is categorised as a Major Centre in the London Plan but is classified as a District Centre in the Council’s adopted UDP - January 2007, and Road South is categorised as a District Centre in the London Plan but is classified as a Central Activities Zone Frontage in the UDP. The London Plan indicates that this broad classification of centres should be refined in the light of local circumstances through Development Plans.

1.8 The City of Westminster is divided into two zones in terms of retail policy, the Central Activities Zone (CAZ) and CAZ Frontages; and areas outside the CAZ. The CAZ

2 contains the two international centres in London; the West End and Knightsbridge; other shopping areas such as Victoria Street, as well as numerous small parades and individual shops. Outside the CAZ there are 7 District Centres and 39 Local Centres designated in the UDP.

Queensway/Westbourne Grove and the Surrounding Area

1.9 Queensway/Westbourne Grove is located in the west of the City of Westminster and is located near the Kensington & Chelsea boundary. The 7 District Centres are shown on the map overleaf. The centre serves residents in Westminster and Kensington & Chelsea and workers and tourist visitors in the Bayswater area.

1.10 The nearest competing Major Centres are Kilburn to the north and Kensington High Street to the southwest. Queensway/Westbourne Grove is located reasonably close to the proposed shopping centre development at White City to the west.

1.11 Queensway/ Westbourne Grove centre is made up of two primary shopping streets (Westbourne Grove and Queensway), and the centre forms an ‘L’ shape. Westbourne Grove extends approximately 400 metres from east to west and Queensway extends approximately 600 metres north to south. The main concentration of A1 retail uses is located on Queensway. The centre is in close proximity to Bayswater and Queensway Underground stations. The centre includes Whiteleys, which is a modern covered shopping mall located at the north end of Queensway.

1.12 Queensway/Westbourne Grove also has an indoor market located towards the southern end of Queensway, between ‘Factory Outlet’ (a ladies wear shop) and ‘Casablanca’ (A Moroccan restaurant). The market is home to approximately 50 specialist independent retail units, providing a range of services including tailors, key cutting, computer and electronic shops, gift shops, clairvoyants and a few cafés. There is an international feel to the market which contains a Russian bookshop, the Thailand Centre and a Brazilian restaurant, shop and advice centre, as well as a few Islamic retail outlets (selling Islamic films, literature and gifts).

3 4 2.0 DIVERSITY OF USE AND REPRESENTATION

Introduction

2.1 This section examines the mix of town centre uses within Queensway/Westbourne Grove, and highlights changes since the 2002 Health Check Survey was undertaken. For the first time the views of visitors, residents and businesses occupiers have also been assessed and are included within the survey results. It should be noted that the Use Classes Order has changed since the 2002 Health Check Reports were undertaken, and Class A3 has now been broken down into three categories; Class A3 – restaurants/cafés, Class A4 – pubs/bars and Class A5 hot-food takeaways. Therefore, direct comparisons are not always possible.

Total Retail Floorspace

2.2 Total retail floorspace in Queensway/Westbourne Grove is broken down in Table 2.1. In total, Queensway/Westbourne Grove has 41,389 sqm of retail floorspace, which excludes the upper floors of Whiteleys. In 2002 there was 40,766 sqm of ground floor floorspace, which suggests floorspace has not changed significantly over 4 years. The ground floor area (41,389 sqm) is significantly above the average (22,492 sq. m) for the 7 District Centres. Queensway/Westbourne Grove has a higher proportion of A1 comparison retail and Class A3 floorspace than the District Centre average. The centre also has a slightly higher than average proportion of A1 convenience retail floorspace than the average. Conversely the centre has a significantly lower than average proportion of Class A5 uses. There is also a significantly lower proportion of vacant premises suggesting there is relatively high demand for retail space in the area.

Table 2.1: Total Retail Floorspace

Use A1 - Conv A1- Comp A2 A3 A4 A5 SG Vacant TOTAL Floorspace Sqm 3,989 21,939 3,425 8,570 1,593 269 99 1,504 41,389 Percentage 9.6% 53.0% 8.3% 20.7% 3.8% 0.7% 0.2% 3.6% 100.0% District Centre Ave. 3,657 9,408 2,048 3,340 883 330 376 2,450 22,492 District Centre Ave 16.3% 41.8% 9.1% 14.8% 3.9% 1.5% 1.7% 10.9% 100.0% Percentage. Source: City of Westminster GIS System and Site Survey October 2006

5 Figure 2.1: Retail Floorspace in Queensway/Westbourne Grove

Breakdown of Total Floorspace

A2 8%

A3 21%

A1- Comp 52% A4 4% A5 1% SG 0% A1- Conv Vacant 10% 4%

Diversity of Use

2.3 Queensway/Westbourne Grove is a mixed-use centre, serving local residents, comparison shoppers, workers and tourist visitors. The centre is the largest of Westminster’s District Centres. Similarly to the other District Centres, Queensway/Westbourne Grove has a good selection of food shops, restaurants, cafés and services. However, the centre also provides a better range and choice of comparison shopping, when compared with the other District Centres. The diversity of uses represented in the centre is summarised in Table 2.2.

2.4 The overall number of units has decreased from 353 to 333 since 2002. The number of A1 units in Queensway/Westbourne Grove has decreased by 8 units, the most significant change within the Class being a decrease in convenience retail units by a third (-11 units) and a slight increase in independent retailers (+4 units). The numbers of specialist independent retailers has fallen by one unit and the number of national retailers has remained constant. The number of Class A2 has dropped (-6 units) while the number of A3 units has risen (+5 units). The number of A4 (pubs/bars) units has remained constant while the number of A5 units (takeaways) has tripled (+2 units). The number of arts/culture units has fallen by 20% (-1 unit), and the number of vacant units has also fallen significantly (-12 units), which suggest

6 the centre’s vitality and viability has improved. The number of health uses has risen (+1 unit) and the number of Hotels has remained the same since 2002.

Table 2.2: Diversity of Uses

Use Class Number Number %% of Units of Units of Units of Units 2002 2006 2002 2006 Class A1 201 193 56.9% 58.0% Department/principle stores 110.3% 0.3% International retailers 000.0% 0.0% National retailers 63 63 17.8% 18.9% Specialist Independent 13 12 3.7% 3.6% Independent 91 95 25.8% 28.5% Convenience 33 22 9.3% 6.6% Class A2 37 31 10.5% 9.3% Class A3 Restaurant/Café 62 72 17.6% 21.6% Class A3 Restaurant/Takeaway 5 n/a 1.4% n/a Class A4 Pubs/Bars 882.3% 2.4% Class A5 Takeaway 130.3% 0.9% Sui Generis 320.8% 0.6% Vacant Units 28 16 7.9% 4.8% Arts/Culture 5 4 1.4% 1.2% Health uses 120.3% 0.6% Hotels 220.6% 0.6% TOTAL 353 333 100.0% 100.0% Source: Land Use Survey May 2002 and October 2006

NLP’s Attitudinal Assessment

2.5 NLP’s attitudinal assessment of the attractions and amenity of the centre is summarised in Appendix C. Queensway/Westbourne Grove’s attractions score has increased slightly since 2002, and the centre’s overall score for attractions is now 69.2%. This is much higher than the average across all 7 of the District Centres of 48.4%, which is reflected by Queensway/Westbourne Grove’s ranking as top of the 7 District Centres in the City in this respect. Queensway/Westbourne Grove’s strengths are manifold, but include a good range of both multiple, independent and food retailers. It also scores well for office space, and its availability of restaurants and sport/leisure facilities. The District did not score ‘poorly’ for any of the categories, but its weaknesses lie in a slight lack in local services and in its limited range of cultural/community events.

7 Range of Shops and Services

2.6 In-street survey respondents were asked about their views on the range of shops and services in the centre (Question 14 – Appendix G). The results are summarised in Table 2.3 below.

Table 2.3: Visitors’ Views on the Range of Shops and Services (% of visitors)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 28 12 12 61 4 10 18 Quite Good 51 55 59 35 55 49 42 Neither Good/Poor 11 28 19 2 31 20 16 Quite Poor 1 682413 12 Very Poor 1 090344 Don’t Know 8 020349 Average Score 1.13 0.73 0.74 1.55 0.56 0.48 0.63 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.7 The numbers rating the centre for its range of shops and services as good significantly outnumbered those suggesting it was poor. The average score was +1.13 just above the quite good mark (a score of zero is neutral i.e. neither good or poor). All centres achieved above neutral scores (above 0). Queensway/Westbourne Groveachievedthe2nd best average score (+1.13), behind only Marylebone High Street (+1.55).

2.8 Residents interviewed in the household survey were asked a similar question (Q07 – Appendix H) relating to the range of shops and services. The results are summarised in Table 2.4 below.

Table 2.4: Residents’ Views on the Range of Shops and Service (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 19 9 14 43 10 7 14 Quite Good 36 30 14 26 19 14 15 Neither Good/Poor 28 31 30 19 37 29 38 Quite Poor 7 21 23 6 20 27 26 Very Poor 5 6 14 0 10 16 5 Don’t Know 5 356471 Average Score 0.60 0.15 -0.09 1.11 -0.01 -0.34 0.07 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.9 Again the average score for Queensway/Westbourne Grove was positive (+0.60), although residents’ views were less positive than visitors’ views this was a trend mirrored across all of the District Centres. Queensway/Westbourne Grove was ranked 2nd behind Marylebone High Street in terms of its range of shops and services.

8 Within Westminster’s other District Shopping Centres views amongst residents were mixed (i.e. scores around neutral – zero).

2.10 Businesses in the centre were also asked about the range of shops and services (Question 10 Appendix I), and the results are summarised in Table 2.5 below. There were mixed views amongst businesses in relation to the range of shops and services in Queensway/Westbourne Grove, with an overall score just below neutral (-0.05). These figures suggest that businesses may be slightly more concerned with the range of shops and services than residents/customers. However, businesses’ views on this subject were mixed in most other centres. Marylebone was the only centre to achieve a positive rating based on its business responses.

Table 2.5: Businesses’ Views on the Range of Shops and Services (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 4 40 31 00 6 Quite Good 22 29 9 41 35 15 17 Neither Good/Poor 39 25 27 21 24 19 28 Quite Poor 17 21 36 2 31 31 28 Very Poor 9 14 27 2327 17 Don’t Know 9 702785 Average Score -0.05 -0.15 -0.82 0.98 -0.04 -0.75 -0.35 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Quality of Shops and Services

2.11 In-street survey respondents were asked about their views on the quality of shops and services in Queensway/Westbourne Grove District Centre (Question 14 – Appendix G). The results are summarised in Table 2.6 below.

2.12 The number of visitors rating the Queensway/Westbourne Grove for its quality of shops and services as good significantly outnumbered those suggesting it was poor. The average score was +0.99 around the quite good mark. All centres achieved above neutral scores (above zero). Queensway/Westbourne Grove achieved the 3rd best average score (0.99), behind Marylebone High Street and St John’s Wood.

9 Table 2.6: Visitors’ Views on the Quality of Shops and Services (% of visitors)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 16 11 7 67 67 26 Quite Good 59 55 55 31 61 48 44 Neither Good/Poor 15 27 21 2 22 20 10 Quite Poor 1 6 13 0816 3 Very Poor 0 020034 Don’t Know 9 2203613 Average Score 0.99 0.73 0.53 1.65 0.68 0.43 1.00 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.13 Residents interviewed in the household survey were asked a similar question (Q07 – Appendix H) and the results are summarised in Table 2.7 below. Again the average score for Queensway/Westbourne Grove was positive (+0.45), although residents’ views were less positive than visitors’ views. Generally residents’ views were less positive than visitors’ comments in all of the District Centres. Queensway/Westbourne Grove was again ranked 3rd behind Marylebone High Street and St John’s Wood. Within all of Westminster’s other District Centres views amongst residents were mixed (i.e. scores around neutral i.e. zero).

Table 2.7: Residents’ Views the Quality of Shops and Service (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 14 7 13 45 10 721 Quite Good 38 21 20 43 16 23 36 Neither Good/Poor 26 39 28 4 48 39 33 Quite Poor 12 21 16 2 18 96 Very Poor 5 9 19 0411 2 Don’t Know 5 346411 2 Average Score 0.45 -0.03 -0.09 1.39 0.10 0.05 0.68 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.14 Businesses in the centre were also asked about the quality of shops and services (Question 10 – Appendix I), and the results are summarised in Table 2.8 below.

2.15 There were mixed views amongst businesses in relation to the quality of shops and services in Queensway/Westbourne Grove, with an overall score being recorded as just above neutral (0.20). Marylebone High Street was the only centre to achieve a significant positive rating. Harrow Road and Praed Street achieved the lowest scores in relation to the businesses’ views on the quality of shops and services.

10 Table 2.8: Businesses’ Views on the Quality of Shops and Services (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 0 40 31 00 6 Quite Good 44 29 0 48 31 15 39 Neither Good/Poor 30 29 55 12 31 19 22 Quite Poor 0 18 18 2 24 35 22 Very Poor 13 0 27 5719 0 Don’t Know 13 002712 11 Average Score 0.20 -0.21 -0.73 1.00 -0.07 -0.65 0.31 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Food Supermarkets

2.16 In-street survey respondents were asked about their views on the size and quality of supermarkets in Queensway/Westbourne Grove (Question 14 Appendix G). The results are summarised in Table 2.9 below. All of the District Centres achieved a positive score (above zero). Queensway/Westbourne Grove achieved the 2nd best average score (0.93), behind Marylebone High Street. This high score is probably due to the presence of Tesco, Marks and Spencer and Budgens within the centre.

Table 2.9: Visitors’ Views on Food Supermarkets (% of visitors)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 18 03 29 44 9 Quite Good 50 34 63 48 72 41 29 Neither Good/Poor 15 57 21 5 11 15 19 Quite Poor 0 672717 11 Very Poor 3 1317411 Don’t Know 14 23 15 8 19 21 Average Score 0.93 0.26 0.55 1.20 0.79 0.27 0.17 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.17 Residents interviewed in the household survey were asked a similar question (Q07- Appendix H) and the results are summarised in Table 2.10 below. The average scores for each centre were much lower than those achieved in the visitor survey, with the exception of Marylebone High Street, which suggests local residents are generally more dissatisfied with food store provision in the District Centres, than District Centre customers. In Queensway/Westbourne Grove residents had mixed views on supermarket provision, with an average score recorded around the neutral mark (zero). Queensway/Westbourne Grove was ranked 3rd behind Marylebone High Street and Warwick Way/Tachbrook in this respect. Within all of the other District Centres views amongst residents were mixed (i.e. scores around the neutral zero mark).

11 Table 2.10: Residents’ Views on the Supermarkets (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 9 7 14 43 18 11 6 Quite Good 17 16 20 36 30 18 13 Neither Good/Poor 34 16 24 15 18 9 34 Quite Poor 19 36 24 6 18 30 35 Very Poor 7 20 13 0 11 21 10 Don’t Know 14 650511 2 Average Score 0.02 -0.48 -0.01 1.15 0.28 -0.33 -0.29 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Places to Eat and Drink

2.18 In-street survey respondents were asked about their views on the quality and number of places to eat and drink in the centre (Question 14 – Appendix G). The results are summarised in Table 2.11 below.

Table 2.11: Visitors’ Views on Places to Eat and Drink (% of visitors)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 28 55 61 11 11 40 Quite Good 50 51 60 31 60 57 40 Neither Good/Poor 11 38 18 1 15 16 7 Quite Poor 2 24 83364 Very Poor 1 050321 Don’t Know 8 334888 Average Score 1.11 0.58 0.54 1.56 0.79 0.76 1.24 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.19 The numbers rating the Queensway/Westbourne Grove for the quality/number of places to eat and drink as good significantly outnumbered those suggesting it was poor. The average score was +1.11 there, just above the quite good mark. All of the District Centres achieved above neutral scores (above 0). Queensway/Westbourne Groveachievedthe2nd best average score (+1.11), behind only Marylebone High Street (+1.56).

2.20 Residents interviewed in the household survey were asked a similar question (Question 7, Appendix H), and the results are summarised in Table 2.12 below. Again the average score for the centre was positive (+0.72). Queensway/Westbourne Grove was ranked 2nd behind Marylebone High Street.

12 Table 2.12: Residents’ Views on Places to Eat and Drink (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 29 13 8 47 15 9 20 Quite Good 24 16 8 34 29 21 41 Neither Good/Poor 24 21 14 13 21 18 23 Quite Poor 10 16 20 0 15 18 11 Very Poor 3 11 20 0111 2 Don’t Know 9 23 30 6 19 23 3 Average Score 0.72 0.04 -0.55 1.36 0.51 -0.03 0.67 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.21 Businesses in Queensway/Westbourne Grove were also asked about places to eat and drink (Question 10 – Appendix I), and the results are summarised in Table 2.13 below. The results were broadly comparable with customer/residents’ views (Tables 2.11 and 2.12), with an average score of 0.89 being achieved.

Table 2.13: Businesses’ Views on Places to Eat and Drink (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 17 00 38 17 8 22 Quite Good 44 36 18 50 45 42 22 Neither Good/Poor 13 7 36 5 17 15 28 Quite Poor 0 29 27 5 14 86 Very Poor 4 25 18 2386 Don’t Know 22 400319 17 Average Score 0.89 -0.44 -0.45 1.17 0.61 0.43 0.60 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Entertainment and Leisure Facilities

2.22 In-street survey respondents were asked about their views on entertainment and leisure facilities (day-time and night-time facilities) in the Queensway/Westbourne Grove (Question 14 – Appendix G). The results are summarised in Table 2.14 below.

2.23 Both day-time and night-time entertainment/leisure facilities in this centre achieved similar scores, and were both rated positively. Queensway/Westbourne Grove achieved the highest scores for both day-time and night-time facilities of all 7 of Westminster’s District Centres.

13 Table 2.14: Visitors’ Views on Entertainment and Leisure Facilities (% of visitors)

Day Time Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 7 91 13 44 13 Quite Good 54 46 43 20 23 29 40 Neither Good/Poor 13 26 14 13 13 18 12 Quite Poor 3 10 10 8 15 12 3 Very Poor 0 1 14 7 11 4 12 Don’t Know 23 8 19 39 34 33 20 Average Score 0.85 0.57 0.08 0.39 -0.08 0.22 0.48 Night Time Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 8 61 11 25 9 Quite Good 43 46 44 26 23 24 28 Neither Good/Poor 17 29 12 9 17 11 6 Quite Poor 3 9 10 5 10 14 4 Very Poor 0 2 14 7 15 6 14 Don’t Know 30 7 19 42 33 40 39 Average Score 0.79 0.50 0.10 0.50 -0.21 0.13 0.21 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.24 Residents interviewed in the household survey were asked a similar question (Question 07 – Appendix H) relating to evening/night-time facilities. The results are summarised in Table 2.15 below. Queensway/Westbourne Grove achieved the 2nd highest score after Marylebone High Street in terms of its perceived high quality night- time facilities.

Table 2.15: Residents’ Views on Night-Time Facilities (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 10 64 17 74 3 Quite Good 31 16 5 36 14 18 24 Neither Good/Poor 17 21 15 23 23 23 28 Quite Poor 17 11 15 2 20 14 14 Very Poor 0 13 23 28914 Don’t Know 24 33 38 19 27 32 16 Average Score 0.45 -0.15 -0.78 0.79 -0.13 -0.07 -0.14 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.25 Businesses in the centre were also asked about the entertainment and leisure facilities (Question 10 – Appendix I), and the results are summarised in Table 2.16 below. Queensway/Westbourne Grove was the only centre to achieve a positive score from businesses in response to this question.

14 Table 2.16: Businesses’ Views on Entertainment and Leisure Facilities (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 4 0090011 Quite Good 30 40 24 31 40 Neither Good/Poor 39 18 9 24 14 27 22 Quite Poor 9 18 46 19 24 15 28 Very Poor 0 46 45 17 21 46 17 Don’t Know 17 14 0710 8 22 Average Score 0.37 -1.25 -1.36 -0.10 -0.38 -1.12 -0.50 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Mix of Use Summary

2.26 A summary of the above analysis is shown in Table 2.17. Factors highlighted gold are rating as positive attributes in Queensway/Westbourne Grove, while green represents neutral factors where views were mixed. Queensway/Westbourne Grove’s rank amongst Westminster’s 7 District Shopping Centres is also shown.

Table 2.17: Summary Analysis for Range/Quality of Facilities

Visitors’ Residents’ Business NLP Analysis Views/Rank Views/Rank Occupiers’ (see NLP Views/Rank Amenity survey in Appendix C Range of Very Positive Positive Neutral Positive Shops/Services 2nd 2nd 3rd Quality of Positive Positive Neutral Positive Shops/Services 3rd 3rd 3rd Food supermarkets Positive Neutral n/a Positive 2nd 3rd Places to Eat/Drink Very Positive Positive Positive Positive 3rd 2nd 2nd Entertainment/Leisure/ Positive Positive Positive Positive Night-time facilities 1st 2nd 1st Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

15 3.0 QUEENSWAY/WESTBOURNE GROVE’S ROLE AND CATCHMENT AREA

Introduction

3.1 Queensway/Westbourne Grove District Centre’s role is demonstrated by the mix of uses outlined in the previous section. In addition the results of an in-street survey of visitors to the District Centre and the household survey of local residents provides information on how customers use the District Centre and what catchment area the centre serves. This section explores how the centre is used and the characteristics of the centre’s customers and local residents.

Catchment Area and Customer Profile

3.2 About 60% of the in-street visitors in Queensway/Westbourne Grove indicated where they live by postcode. Of those who gave their postcode, 48% were found to live within the local postcode area W2. A further 11% lived within other West London postcodes and 21% lived in the rest of London. These results are consistent with the high proportion (58%) of visitors who walked to the centre. Nearly 20% of visitors to Queensway/Westbourne Grove lived outside London. These results indicate that Queensway/Westbourne Grove has a dual role serving local residents (of postcode areas W2 and W11) and commuters, as well as occasional visitors from across London and beyond. This profile suggests Queensway/Westbourne Grove’s status as a Major Centre rather than a District Centre, because the centre generally serves a more extensive catchment area than the other ‘District Centres’ in Westminster.

3.3 The household survey results indicated that over 57% of local residents in the Queensway/Westbourne Grove catchment area had shopped at Queensway/Westbourne Grove during the last three months. This was the 2nd lowest figure out of the 7 District Centres, better only than Praed Street (45%). However, 74% of residents who regularly use Queensway/Westbourne Grove indicated that they choose to shop there because the centre is convenient to get to from home. These results suggest that the centre has an important local shopping role, but perhaps not to the same extent as most District Centres in Westminster. Queensway/Westbourne Grove’s relatively low market share may be explained by the very strong competition from other centres within walking distance including Notting Hill Gate, Kensington High Street, Portobello Road and Praed Street. Residents in the local area of Queensway/Westbourne Grove therefore have a wide choice of

16 shopping centres to visit. Household respondents were asked (Question 11 Appendix H) which other shopping centres they use once a month or more, the main centres were:

Kensington High Street 22%;

Oxford Street/West End 17%; and

Notting Hill 11%.

Socio-Economic Characteristics

3.4 The SEG socio-economic characteristics of visitors interviewed within Queensway/Westbourne Grove is shown in Table 3.1, and this is compared with visitors within the other District Centres. The socio-economic characteristics obtained from the household survey within the local catchment area of each centre is also shown in Table 3.1.

Table 3.1: Socio-Economic Characteristics of Visitors and Residents (%)

SEG of Visitors Queensway/ Marylebone Warwick Praed St Church Harrow All (%) Westbourne High St Way/ Street John’s St/ Rd Centres Grove Tachbrook Wood Edgware St Rd AB 25 37 22 25 54 5 12 26 Professional/Managerial C1 35 45 39 31 25 37 34 35 Skilled Non-Manual C2 17 6 17 12 11 16 17 14 Skilled Manual DE 24 10 22 32 10 40 35 25 Semi-Skilled/Unskilled Refused 0 2000321 SEG of Residents Queensway/ Marylebone Warwick Praed St Church Harrow All (%) Westbourne High St Way/ Street John’s St/ Rd Centres Grove Tachbrook Wood Edgware St Rd AB 28 54 39 36 48 33 29 37 Professional/Managerial C1 47 31 27 40 30 28 26 33 Skilled Non-Manual C2 11 776713 12 9 Skilled Manual DE 8 8 18 13 7 18 27 15 Semi-Skilled/Unskilled Refused 7 0958866 Source: NEMS Household and in- Street Surveys 2006

3.5 Queensway/Westbourne Grove attracts a broad mix of customers, and this mix is broadly consistent with the socio-economic characteristics of the local catchment area. However, the centre appears to attract a lower proportion of AB and C1 customers and a higher proportion of C2 and DE customers when compared with the local catchment characteristics, which implies that more affluent local residents are

17 more likely to shop elsewhere. This is a pattern experienced within all of the District Centres/local catchment areas with the exception of St. John’s Wood.

3.6 The proportions of visitors in Queensway/Westbourne Grove within each SEG were similar to the average for all 7 District Centres surveyed. Queensway/Westbourne Grove has a higher proportion of the most affluent AB customers than Church Street/Edgware Road and Harrow Road, but a lower proportion than St John’s Wood and Marylebone High Street.

3.7 Local residents were also asked about their combined household income, the results are shown in Table 3.2. A relatively high proportion refused to give details within all areas. However, the results do provide a broad indication of the relative affluence of each centre’s local catchment area.

Table 3.2: Household Income of Residents (%)

Income £ Queensway/ Marylebone Warwick Praed St John’s Church Harrow All Westbourne High St Way/ Street Wood St/ Rd Centres Grove Tachbrook St Edgware Rd Below £25,000 20 25 31 27 16 48 50 31 £25,000 – 50,000 19 24 22 22 18 19 15 20 £50,000 – 100,000 14 14 16 18 13 7813 £100,000 + 18 20 7 13 25 6613 Don’t Know 30 17 24 21 28 20 21 23 Refused

3.8 Queensway/Westbourne Grove’s catchment area has a higher proportion of high earning households (over £100,000) compared with the average for all of Westminster’s District Centres, and a lower proportion of low-income households (under £25,000). The centre’s local catchment area appears to be one of the most affluent of all of the District Centres, perhaps only behind St John’s Wood, and is broadly comparable with Marylebone High Street’s local catchment area’s profile.

Ethnicity

3.9 The ethnicity characteristics of visitors interviewed within Queensway/Westbourne Grove is shown in Table 3.3, and this is compared with in-street visitors within the other District Centres. The ethnicity characteristics obtained from the household survey within each centre’s local catchment area is also shown in Table 3.3.

3.10 Queensway/Westbourne Grove attracts a broad mix of ethnic groups/customers, and this mix is broadly consistent with the ethnicity characteristics of the local catchment area. However, the centre appears to attract a higher proportion of Afro-Caribbean

18 customers (12% of all customers) when compared with the local catchment characteristics (where only 6% were found to be Afro-Caribbean).

Table 3.3: Ethnicity of Visitors and Residents (%)

Ethnic Group Queensway/ Marylebone Warwick Praed St John’s Church Harrow All of Visitors Westbourne High St Way/ Street Wood St/ Rd Centres (%) Grove Tachbrook St Edgware Rd White British 60 78 71 48 64 32 28 54 Afro-Caribbean 12 37313 17 13 10 Asian 0 1421 3 22 20 10 European 9 9594817 8 Other 15 9 10 11 6 13 12 12 Refused 4 03810 8 10 6 Ethnic Group Queensway/ Marylebone Warwick Praed St John’s Church Harrow All of Residents Westbourne High St Way/ Street Wood St/ Rd Centres (%) Grove Tachbrook St Edgware Rd White British 66 75 72 75 69 65 41 66 Afro-Caribbean 6 0410622 5 Asian 3 9268655 European 11 10 10 7 10 10 14 8 Other 7 65799612 Refused 7 0744434 Source: NEMS Household and in- Street Surveys 2006

Car Ownership

3.11 Car ownership of visitors and residents is shown in Table 3.4. Car ownership amongst visitors interviewed in Queensway/Westbourne Grove was 53%, slightly above the average for all 7 District Centres surveyed (48%). However, the centre appears to attract a lower proportion of car owning in-street customers when compared with the local catchment area’s characteristics (which suggests a higher car ownership rate of 62%). The in-street visitor and household surveys identified that most customers walk or get the bus to Queensway/Westbourne Grove, which implies that car ownership is not necessarily an important issue affecting the vitality and viability of the centre. The results also imply that local residents without access to a car are more likely to shop in their local centre. This is a pattern experienced within all of the District Shopping Centres/local catchment areas with the exception of Marylebone High Street.

19 Table 3.4: Car Ownership Amongst Visitors and Residents (%)

Number of Queensway/ Marylebone Warwick Praed St John’s Church Harrow All Cars owned Westbourne High St Way/ Street Wood St/ Rd Centres by Visitors Grove Tachbrook St Edgware (%) Rd None 47 29 60 66 26 69 65 52 1 27 43 34 26 42 27 28 32 2 20 19 5825 5512 3+ 6 9106023 Number of Queensway/ Marylebone Warwick Praed St John’s Church Harrow All Cars owned Westbourne High St Way/ Street Wood St/ Rd Centres by Residents Grove Tachbrook St Edgware (%) Rd None 38 39 38 34 22 57 49 40 1 41 36 49 51 50 29 37 42 2 16 22 11 10 16 9 10 13 3+ 2 30110 102 Refused 4 0242443 Source: NEMS Household and in- Street Surveys 2006

Main Purpose of Visit to the Centre

3.12 The survey of in-street visitors to Queensway/Westbourne Grove established the main reason for their visit to the centre (Question 01 in Appendix G). The results, as shown in Table 3.5, provide a good indication of the centre’s current role.

3.13 The majority of in-street respondents’ main purpose for visiting the centre was to shop. The centre had the 2nd highest proportion undertaking food shopping (51%) out of the 7 District Centres, which may be due to shopping trips made to Marks & Spencer, Tesco and Budgens supermarkets. Only 10% of respondents suggested that non-food shopping was a main purpose for their visit (either individually or a combined trip with food shopping) which was the lowest proportion for all 7 District Centres. We believe this may be an underestimation because the survey interviewers were not able to question customers within the Whiteleys Centre, where most of the non-food customers are likely to have been concentrated. Many Whiteleys customers may drive and park in the centre and not visit other parts of the centre.

20 Table 3.5: Main Purpose of Visit (% of all visitors)

Reason for Visit (%) Queensway/ Marylebone Warwick Praed St John’s Church St/ Harrow Westbourne High St Way/ Street Wood Edgware Rd Grove Tachbrook Rd St Shopping for Food 51 27 40 14 27 56 40 Shopping for Both Food and 9 13 898814 Non-Food Shopping for Non-Food Goods 1 12 27 54314 Visit the Market 0 001091 Window Shopping 2 310315 Overall Proportion Shopping 75 72 84 55 59 76 73 Services e.g. bank, PO, 15 9310 824 hairdresser Work/Business Purposes 9 15 7 23 19 18 19 Restaurant/Café/Public House 5 10 1220 02 Social/Leisure e.g. Meeting 3 175344 Friends, gym To Have a Walk/Stroll Around 5 84410 75 Healthcare e.g. Doctor, Dentist, 2 5116 421 Optician Tourism, e.g. Holiday, Day Trip 1 003000 Live here/going home 0 023230 School/College 8 032003 Other 3 579612 Source: NEMS Street Survey 2006

NB – Totals add to more than 100% because more than one purpose for visit was given by some respondents.

Figure 3.1 – Main Purpose of Visit

100%

90% Other 80% Live Here/going home Healthcare 70% To Have a Walk/Stroll Around Social/Leisure/Tourism 60% Restaurant/Café/Public House Work/Business/Education 50% Services e.g. bank, PO, hairdresser 40% Window Shopping Visit the Market 30% Shopping for Non-Food Goods Shopping for Both Food and Non-Food 20% Shopping for Food

10%

0%

d et et a re e o wR rne Grove rro a Praed Str H chbrook St a St John's Wood lebone High Street /T ry y Ma Wa k ic Church St/ Edgware Road rw a Queensway/Westbou W

21 3.14 Of those who did not indicate shopping was a main reason for their visit, 46% suggested they intended to do some shopping during their visit (Question 02 Appendix G). Overall 75% of visitors intended to do some shopping during their visit. These results suggest that a large number of trips to the centre have a multi-purpose, i.e. shopping and another activity.

3.15 Queensway/Westbourne Grove had the highest proportion of in-street visitors visiting non-retail services (15%) and going to school/college (8%). The centre had the lowest proportion of in-street visitors undertaking shopping for non-food goods only (1%) and work/business related purposes (9%).

3.16 Only 15% of in-street visitors indicated that they intended to visit leisure/entertainment facilities, or to eat or drink during their visit (Question 05 Appendix G), compared with an average of 24% for all 7 of the District Centres. The in-street surveys were undertaken during the daytime and interviews were conducted in the main shopping area. Therefore, the in-street survey results will tend to understate the social/leisure and restaurant/bar activities elsewhere in the centre, and at other times of the day/evening.

Intended Visitor Purchases

3.17 In-street respondents were asked what they intended to buy during their visit (Question 03 Appendix G). The majority of customers intended to buy food and grocery items within all 7 District Centres. Queensway/Westbourne Grove had the highest proportion buying food and grocery goods (95%) of all of the District Centres. The average spend on food and grocery goods there was £14.70 per customer (Question 04 Appendix G), which was the 2nd highest of the 7 District Centres surveyed, and above the overall average of £12.60. Most customers in Queensway/Westbourne Grove (70%) spent less than £20 on food and groceries.

3.18 For non-food shopping only 38% of customers across all 7 District Centres indicated how much they would spend on non-food goods (38% intended to spend nothing). In Queensway/Westbourne Grove only 17% of customers suggested they would spend nothing on non-food goods. However, over 64% suggested they did not know how much they would spend, which may imply that a high proportion of customers had visited the centre to browse rather than to specifically buy certain products. Therefore, non-food shops in the centre may rely on high footfall, window shopping and impulse purchases. The average expenditure (i.e. customers who knew how

22 much they would spend) was £20.10 per customer, which is higher than the average for all 7 District Centres of £14.90.

Table 3.6: Intended Main Purchases (% of shopping visitors)

Type of Goods (%) Queensway Church Harrow Marylebone Warwick Way/ Praed St John’s Westbourne Street/ Road High St Tachbrook Street Wood Grove Edgware Food and Groceries 95 89 84 68 84 57 78 Newspapers/Magazines 1 6 19 3 13 39 Confectionery/Tobacco 1 5 11 0 20 73 Clothing/Footwear 3 1 18 13 2 24 6 Furniture/Carpets/Soft 0 00 3 1 0 0 Furnishings Domestic Electrical 4 11 1 3 3 0 Other electrical 1 01 1 0 0 0 (TV/Hi-Fi) Gifts/Jewellery/China 1 02 1 2 3 3 and Glass Health/Beauty/Chemist 5 15 21 5010 Items Books/CD’s/Videos/Toys 3 05 14 272 /Hobbies DIY/hardware/gardening 4 01 1 2 0 2 Other household 0 14 4 4 0 2 Flowers 0 40 0 1 0 2 Other 1 01 6 7 11 5 Don’t Know 0 52 3 3 8 5 Source: NEMS Street Survey 2006

NB – Total add to more than 100% because more than one product was suggested by some respondents.

Figure 3.2 – Intended Main Purchases

100%

90%

80% Other/Don'tknow Other household 70% DIY/hardware/gardening Books/CD's/Videos/Toys/ Hobbies 60% Health/Beauty/Chemist Items Gifts/Jewellery/China and Glass 50% Other Electrical (TV/Hi-Fi) Domestic Electrical 40% Furniture/Carpets/Soft Furnishings Clothing/Footwear 30% Confectionery/Tobacco Newspapers/Magazines 20% Food and Groceries

10%

0%

t t t d d ve e d o re ree ree oo oa oa Gr St St W R e h 's w g ok ed St n ro a ware R ourn b Pr b h Harro c Edg one Hi a St Joh b T West / y/ y a aryle w M urch St/ s Ch een rwick Wa u a Q W

23 3.19 Only 3% of in-street visitors to Queensway/Westbourne Grove intended to buy clothing and footwear, which was one of the lowest proportions in all 7 District Centres. Again, we believe this is an underestimation because the survey interviewers were not able to question customers within the Whiteleys Centre.

Duration and Frequency of Visit

3.20 Table 3.7 shows the time in-street visitors intended to spend in Queensway/Westbourne Grove. The overall average length of stay at Queensway/Westbourne Grove was approximately 73 minutes, which was the highest of the 7 District Centres and significantly above the average for all the centres combined (50 minutes).

Table 3.7: Duration of Visit

Duration of Visit % of Respondent

0-15 min 14 16-30 min 33 31 min-1 hour 10 1-1½ hours 20 1½-2 hours 4 2-3 hours 2 Over 3 hours 15 Don’t Know 3 Average Duration 73 minutes All Centres Averages Average Duration of Visit Queensway/Westbourne Grove 73 minutes St John’s Wood 57 minutes Marylebone High Street 49 minutes Harrow Road 48 minutes Praed Street 48 minutes Church St./Edgware Rd 43 minutes Warwick Way / Tachbrook Street 43 minutes Average for All Centres 50 minutes Source: NEMS Street Survey 2006

3.21 Table 3.8 indicates that the majority of in-street respondents in Queensway/Westbourne Grove visit the centre regularly with 59% visiting once a week or more, although 21% visit the centre once a month or less and 8% never visit the centre (i.e. they were interviewed during their first visit to the centre). The average number of visits per week is 2.3, just above the average for all 7 of the District Centres.

24 Table 3.8: Frequency of Visit and Average Frequency

Frequency of Visit % of Respondents

Everyday 36 2-3 times a week 10 Once a week 13 Once a fortnight 9 Once a month 9 Less than once a month 13 Never 8 Don’t Know 3 Average visits per week 2.3 per week Other Centres Average Frequency Warwick Way / Tachbrook Street 2.7 per week Church St./Edgware Rd 2.5 per week Queensway/Westbourne Grove 2.3 per week Marylebone High Street 2.2 per week Harrow Road 1.9 per week St John’s Wood 1.9 per week Praed Street 1.5 per week Average for All Centres 2.1 per week Source: NEMS Street Survey 2006

25 4.0 BUSINESS PERFORMANCE

Introduction

4.1 The business occupier survey results provide information on how trading performance is perceived within the 7 District Centres surveyed. The canvas of operators provides information on the level of demand for premises within each centre. In addition trends in rental levels can indicate how a centre is performing.

Business Trading Performance in Queensway/Westbourne Grove

4.2 Postal questionnaire responses were received from 23 businesses within the District Centre. Most of these respondents (78%) were long established businesses who have been located in the centre for over 5 years. Businesses were asked to describe their current, past and expected future trading performance.

Table 4.1: Businesses’ Views on Trading Performance (%)

Current Queensway/ Church Harrow Marylebone Warwick Praed St John’s Performance Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 4 7 18 12 14 8 11 Good 22 18 18 36 28 31 33 Satisfactory 48 39 46 36 38 38 28 Poor 26 32 9 12 17 19 28 Don’t Know 0 494340 Average Score 0.04 0.00 0.50 0.50 0.39 0.28 0.28 Past Performance Queensway/ Church Harrow Marylebone Warwick Praed St John’s (last 12 months) Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Improved 22 14 18 45 31 42 22 Stayed the same 35 32 27 24 28 15 45 Declined 39 50 36 26 38 39 33 Don’t Know 4 4 18 5340 Average Score -0.18 -0.37 -0.22 0.20 -0.07 0.04 -0.11 Future Performance Queensway/ Church Harrow Marylebone Warwick Praed St John’s (next 12 months) Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Improve 43 18 27 55 52 31 22 Stay the same 35 43 27 24 24 39 67 Decline 22 21 9717 15 6 Don’t Know 0 18 37 14 7 14 5 Average Score 0.22 -0.04 0.29 0.56 0.37 0.18 0.18 Average Score – Very good=2, Good/improve = 1, satisfactory/stay the same r= 0, Poor/decliner= -1. Source: NEMS Street Survey 2006

4.3 Business occupier’s views on current trading performance in Queensway/Westbourne Grove were mixed with equal numbers suggesting performance was ‘good/very good’ compared with ‘poor’. About half of respondents describe their performance as satisfactory. More businesses (39%) suggested performance had declined during the past 12 months than those who suggested it had improved in this District Centre. Nevertheless businesses appear to be relatively optimistic about future trading

26 performance with 43% expecting an improvement , compared with 22% expecting a decline in performance.

Property Indicators

4.4 The comparative performance and importance of shopping centres, can be measured by Zone A rental levels for retail property. Published information is available for some centres in (source Colliers CRE), including Queensway/Westbourne Grove and Marylebone High Street, as shown in Table 4.2.

Table 4.2: Zone A Retail Rents (£ Per Sqm) Centre 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Oxford Street 3767 5651 5113 4844 4844 5059 5167 5221 5490 5651 Kensington High St 2153 2422 2153 2691 3229 3322 3444 3283 3283 2960 Westbourne Grove 700 700 861 1076 1615 1938 2153 2099 2260 2422 Notting Hill Gate 700 700 861 1292 1399 1507 1507 1615 1615 1776 Queensway 1076 1076 1292 1615 1615 1615 1615 1668 1722 1776 Marylebone High St 538 915 1023 1292 1292 1292 1399 1399 1399 1453 Edgware Road 646 646 1292 1292 1292 1292 1292 1346 1346 1346 Baker Street 861 861 915 1076 1184 1184 1184 1184 1238 1292 Portobello Road -----1076 1076 1076 1076 1238 Wigmore Street 484 646 753 861 1076 1076 1076 1076 1076 1184

Source: Colliers CRE In-Town Retail Rents

4.5 These figures demonstrate Oxford Street’s dominant position at the top of the shopping hierarchy. Rental levels in Queensway and Westbourne Grove are relatively strong and are higher than many other central London centres. Rental growth in the Westbourne Grove part of the centre has been very strong and growth in rental levels has been steady over the last decade, but this trend has been generally experienced in other centres in London as shown in Figure 4.1 below. In Queensway rental levels are slightly lower but growth has been strong in the last three years.

27 Figure 4.1: Zone A Retail Rents Growth Trends

6000 Oxford Street

5000 Kensington HS

Westbourne Gr. 4000 Notting Hill Gate 3000 Queensway

2000 Marylebone HS Zone A Rent £psm 1000 Edgware Road

0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Year

Availability of Premises and Vacancy Levels

4.6 There were 16 vacant units in Queensway/Westbourne Grove. The vacancy rate here (4.9%) is significantly below the national average for shopping centres of over 10%. The number of vacant units in Queensway/Westbourne Grove has fallen since 2002, from 28 to 16 in 2006. The low vacancy rate and the fall in the number of vacant units since 2002 suggest that the demand for premises is strong. This is reflected in the strong rental growth outlined above in Table 4.2.

Property Requirements

4.7 A postal questionnaire was sent to over 300 national and regional multiple retailers and leisure operators, in order to ascertain their potential space requirements in the 7 District Centres in Westminster. A summary of the results is shown in Appendix M. This canvas of operators confirmed only three specific requirements for Queensway/Westbourne Grove.

Business Occupier’s Views on Rents and Rates

4.8 Businesses were asked about their views on rents and rates in Queensway/Westbourne Grove (Question 10 Appendix I). The results are summarised in Table 4.3 below. The number of businesses suggesting rents and

28 rates were poor significantly outnumbered those suggesting they were good. The average score in all of the District Centres combined was below zero (i.e. below neutral). In general dissatisfaction was slightly worse for rates rather than rents, with the exception of St. John’s Wood where rents were perceived to be particularly high.

Table 4.3: Businesses’ Views on Rents and Rates

Rents Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 0 000000 Quite Good 0 11 0 12 21 46 Neither Good nor 44 32 64 45 21 19 17 Poor Quite Poor 4 18 0 17 28 23 6 Very Poor 30 14 9 19 17 23 44 Don’t Know 9 14 27 2 10 4 11 Not Answered 13 11 05327 17 Average Score -0.83 -0.48 -0.46 -0.46 -0.48 -0.94 -1.23 Rates Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 0 000040 Quite Good 4 495746 Neither Good nor 22 21 36 41 31 15 22 Poor Quite Poor 35 21 18 26 24 19 6 Very Poor 22 32 18 19 28 39 50 Don’t Know 9 7 18 5746 Not Answered 9 14 05315 11 Average Score -0.89 -1.05 -0.56 -0.66 -0.81 -1.05 -1.20 Average Score – Very Good=5, Quite Good=4, Neither Good nor Poor=3, Quite Poor=2, Very Poor=1 Source: NEMS Street Survey 2006

4.9 Queensway/Westbourne Grove was rated the 3rd worst in terms of high rents, after St. John’s Wood and Praed Street, and 4th worst in terms of rates. Nearly 74% of businesses in the centre suggested that high overheads/rents was a main issue constraining their business.

4.10 Based on our experience of similar business surveys across the country rents and rates are usually a major issue and bone of contention amongst businesses in town centres.

29 5.0 NLP’S AMENITY APPRAISAL

Introduction

5.1 NLP undertook an amenity appraisal during the day-time and during the night-time in November 2006. This appraisal was also undertaken in 2002, which allows comparisons to be made.

Day-Time Amenity Appraisal

5.2 The day-time amenity rating for Queensway/Westbourne Grove has remained unchanged since 2002 at 67.4%. However, due to an improvement in Warwick Way/Tachbrook, its ranking has dropped from 3rd to 4th. Queensway/Westbourne Grove’s has many strengths, with features that identify the centre (for example flagship stores), the absence of illegal street traders and rough sleepers/beggars, and the evidence of deterrent measures, particularly security during shopping hours. Only one category was rated as poor in Queensway/Westbourne Grove’s day-time amenities appraisal, which was ‘promotion/street events’, but this was an area where all centres achieved relatively low scores. Improvements have been made since 2002 in the areas of ‘evidence of street fouling’ and ‘evidence of vandalism and graffiti’. However, these were matched by evidence of touting.

Night-Time Amenity Appraisal

5.3 Queensway/Westbourne Grove’s night-time appraisal rating has improved significantly from 2002, with its overall score having risen to 71.1% from 55.3%, giving it a ranking of joint 3rd out of the 7 District Centres. Its strengths lie mainly in the feeling of security, including little evidence of vandalism and graffiti, touting and drunkenness/anti-social behaviour, and the presence of illegal street traders, beggars and rough sleepers. Its main weakness is identified as the presence of refuse bags on the street, the rating of which has gone from ‘good’ to ‘poor’ since 2002. There have been notable improvements made in the areas of security mentioned above since 2002.

30 Traffic along Queensway/Period Buildings Wide pavement outside Queensway tube

Narrow Pavement along Westbourne Grove Seating outside café on Westbourne Grove

Chewing gum on pavements on Queensway Whiteleys Centre on Queensway

31 6.0 ACCESSIBILITY AND MOVEMENT

Introduction

6.1 Accessibility to Queensway/ Westbourne Grove centre and pedestrian movement within the centre has been examined based on the following elements of work:

an analysis of public transport linkages;

NLP’s on site visits during the day and night time;

analysis of the in-street survey results to establish visitors’ views;

analysis of the household survey results to establish local resident visitors’ views; and

analysis of the business postal survey results to establish local occupiers’ views.

Layout of the Centre

6.2 Queensway/ Westbourne Grove centre is made up of two primary shopping streets (Westbourne Grove and Queensway). The centre is in close proximity to Bayswater and Queensway tube stations.

6.3 In-street survey respondents were asked about their views on the layout of the centre (Question 14 Appendix G). The results are summarised in Table 6.1 below.

Table 6.1: Visitors’ Views on the Layout of the Centre (% of visitors)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 19 13 32 33 19 Quite Good 56 62 73 51 52 39 37 Neither Good/Poor 10 28 15 13 28 36 23 Quite Poor 2 333512 4 Very Poor 0 030320 Don’t Know 13 6319817 Average Score 1.06 0.65 0.72 1.13 0.53 0.31 0.87 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.4 The numbers of in-street visitors rating Queensway/Westbourne Grove’s layout as good significantly outnumbered those suggesting it was poor. The average score was +1.06, which is around the quite good mark (a score of zero is neutral i.e. neither good or poor). All centres achieved above neutral scores (above 0). Queensway/Westbourne Grove achieved the 2nd best average score (1.06), behind only Marylebone High Street.

32 Modal Split

6.5 Respondents to the in-street visitor survey were asked (Question 07 Appendix G) how they had travelled to the centre. The results are summarised in Table 6.2 below. In addition, residents interviewed in the household survey (those who have shopped in Queensway/Westbourne Grove during the past 3 months) were asked how they normally travel to the centre (Question 08 Appendix H). The results are summarised in Table 6.2 below.

Table 6.2: Visitor’s Mode of Travel (% of Visitors)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Travel Mode Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Walked 58 60 45 51 78 31 44 Car (Driver) 0 4462320 Car (Passenger) 0 012221 Motorbike/Scooter 0 002000 Bus/Coach 7 26 27 7934 4 Train/Tube 32 8 17 26 6 28 26 Taxi 3 103114 Bicycle 0 262311 Other 0 003000 Source: NEMS Street Survey 2006

6.6 The majority of visitors had walked to the centre (58%), none of the 101 respondents had travelled by car. However, car travel was very low (8% or less) in all centres with the exception of St John’s Wood (21%). Queensway/Westbourne Grove had the highest proportion of visitors travelling by tube (32%), but the proportion travelling by bus was relatively low (7%) compared with other centres.

6.7 No respondents suggested they travelled by car. We believe this is an underestimation because the survey interviewers were not able to question customers within the Whiteleys Centre. Many Whiteleys customers may drive and park inside the Whiteleys car park and do not visit other parts of the District Centre.

6.8 The household survey results indicate (unsurprisingly) that local residents are more likely to walk to the centre (69%) or use the bus (19%), than visitors in general. The results also suggest that local residents do not usually use the tube, but that some local residents drive to the centre. The results suggest that visitors from outside the local catchment area are more likely to use the tube explaining the high numbers of train/tube users recorded in Queensway/Westbourne Grove in-street surveys (Table 6.2).

33 Table 6.3: Local Residents’ Mode of Travel (% of Respondents)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Travel Mode Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Walked 69 79 77 81 88 84 58 Car (Driver) 7 4464520 Car (Passenger) 0 112100 Motorbike/Scooter 0 002000 Bus/Coach 19 11 13 24710 Train/Tube 0 300202 Taxi 0 000020 Bicycle 2 132600 Don’t Know 0 0331211 Source: NEMS Street Survey 2006

Public Transport

6.9 Queensway/Westbourne Grove has excellent accessibility by public transport in most directions. There are two tube stations (Queensway and Bayswater) located within the centre, served by the District/Circle line and the Central line. The centre has excellent tube access to the , Edgware Road and Marble Arch areas to the east, the Notting Hill area to the west and the Kensington area to the south. These linkages help to generate the high proportion (32%) of visitors travelling by tube to the centre.

6.10 The centre is served by four bus routes (Nos. 7, 23, 36 and 70). There are three routes serving the Paddington area to the east. The and Ladbroke Grove areas to the northwest are served by two routes. The No.70 bus serves the Kensington area to the south and Royal Oak and Harrow Road to the north are served by the No. 36 bus route. Bus linkages to the north of the A40 are relatively poor, i.e. to the area. Local residents interviewed in the household survey were asked to rate the centre in terms of public transport, and the results are in Table 6.4.

6.11 The numbers rating public transport accessibility as good in Queensway/Westbourne Grove significantly outnumbered those suggesting it was poor. The average score there was +1.04, which is around the quite good mark (a score of zero is neutral i.e. neither good or poor). All 7 of Westminster’s District Shopping Centres achieved above neutral scores (above 0). Queensway/Westbourne Grove achieved the 4th best average score (+1.04), comparable with the average score for all 7 District Centres (also +1.04).

34 Table 6.4: Resident’s Views on Public Transport Accessibility (% of Respondents)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 33 34 28 17 25 39 49 Quite Good 36 31 39 19 31 39 27 Neither Good/Poor 12 13 15 13 10 47 Quite Poor 3 414802 Very Poor 3 35 17 14 0 Don’t Know 12 14 11 30 25 14 15 Average Score 1.04 1.05 0.94 0.21 0.93 1.24 1.45 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.12 Visitors interviewed in the in-street survey were asked to rate the centre in terms of bus services, and the results are show in Table 6.5.

Table 6.5: Visitor’s Views on Bus Services (% of Respondents)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 12 10 19 4 21 29 35 Quite Good 39 66 66 14 50 52 22 Neither Good/Poor 27 22 34345 Quite Poor 5 145333 Very Poor 1 00 13 21 3 Don’t Know 17 18 60 22 11 32 Average Score 0.67 0.86 1.08 -0.22 1.09 1.20 1.25 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.13 Again the numbers rating bus services as good in Queensway/Westbourne Grove outnumbered those suggesting it was poor, and the average score here was +0.67. All 7 of Westminster’s District Shopping Centres achieved above neutral scores (above 0), except Marylebone High Street. Queensway/Westbourne Grove was ranked 6th out of the 7 District Centres for bus services.

6.14 Businesses in Queensway/Westbourne Grove were also asked to rate the centre in terms of public transport, and the results are show in Table 6.6.

35 Table 6.6: Businesses’ Views on Public Transport Accessibility (%)

Bus Services Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 13 14 18 0 10 31 6 Quite Good 35 50 18 29 59 38 33 Neither Good/Poor 13 14 18 17 17 23 11 Quite Poor 9 40 12 70 6 Very Poor 0 49 26 00 11 Don’t Know 30 14 36 17 78 33 Average Score 0.75 0.79 0.57 -0.43 0.78 1.08 0.25 Train/ Queensway/ Church Harrow Marylebone Warwick Praed St John’s Underground Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 26 11 0724 31 11 Quite Good 30 54 9 50 62 46 67 Neither Good/Poor 22 14 36 24 10 11 0 Quite Poor 4 707340 Very Poor 4 707000 Don’t Know 13 7 55 50822 Average Score 0.80 0.58 0.20 0.45 1.07 1.13 1.14 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Car Parking

6.15 Car parking is relatively limited within the centre with double yellow lines throughout, although there is some metered car parking in side streets. The Queensway Car Park has 285 spaces and is located at the southern end of Queensway and charges are £4.00 for two hours and £18.50 for 12 hours. In addition, the Whiteleys Indoor Shopping Centre has a car park.

6.16 The in-street survey results suggest that the proportion of visitors travelling by car to the centre is very low. Respondents were asked about their views on the availability and cost of car parking in the centre (Question 14 Appendix G). Local residents were asked a similar question in the household survey (Question 07 Appendix H), see Table 6.7.

6.17 Due to the low proportion of car-borne visitors a high proportion of respondents indicated they did not know about car parking availability and charges (39% and 43% respectively). Of those who did express a view, the numbers rating car parking availability and charges as poor in Queensway/Westbourne Grove significantly outnumbered those suggesting it was good. The average scores were -0.97 and - 1.12 respectively, which is around the quite poor mark (a score of zero is neutral i.e. neither good or poor). All 7 of the District Centres achieved below neutral scores (below 0) with the exception of Church Street/Edgware Road. Queensway/Westbourne Grove achieved the 3rd worst average score for parking availability (-0.97), just below the average score for all of Westminster’s District

36 Centres (-0.86). Queensway/Westbourne Grove achieved the 4th worst score for charges (-1.12), again below the average for all of Westminster’s District Centres (- 0.96).

Table 6.7: Visitors’ Views on Availability of Car Parking and Parking Charges (%)

Availability Queensway/ Church Harrow Marylebon Warwick Praed St John’s of Parking Westbourne Street/ Road e High Way/ Street Wood Grove Edgware Street Tachbrook Very Good 2 602202 Quite Good 11 34 259317 Neither Good/Poor 6 27 343212 Quite Poor 10 17 775617 Very Poor 32 5 31 18 19 19 28 Don’t Know 39 11 57 64 62 70 25 Average Score -0.97 0.23 -1.55 -0.94 -0.80 -1.32 -0.70 Parking Charges Queensway/ Church Harrow Marylebon Warwick Praed St John’s Westbourne Street/ Road e High Way/ Street Wood Grove Edgware Street Tachbrook Very Good 2 602102 Quite Good 7 38 023020 Neither Good/Poor 7 22 567011 Quite Poor 7 16 11 4895 Very Poor 34 6 26 22 18 13 26 Don’t Know 43 13 58 64 63 78 36 Average Score -1.12 0.24 -1.49 -1.17 -1.60 -0.53 -1.05 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.18 The views of local residents in the Queensway/Westbourne Grove catchment area were similar to those of its in-street visitors, with an average score being recorded of - 0.80, marginally better than the average for the 7 District Centres (-0.90). Despite these relatively negative views regarding car parking, only 4% of household survey respondents (Question 12 Appendix H) suggested they would shop more often in Queensway/Westbourne Grove if there was more or cheaper car parking. Therefore improving car parking may not significantly increase the attraction of the centre, and may exacerbate traffic congestion and result in a reduction in the use of public transport.

Table 6.8: Residents’ Views on Availability of Car Parking and Parking Charges (%)

Availability/ Queensway/ Church Harrow Marylebon Warwick Praed St John’s Price of Parking Westbourne Street/ Road e High Way/ Street Wood Grove Edgware Street Tachbrook Very Good 2 486420 Quite Good 7 6 11 2672 Neither Good/Poor 14 7 11 13 3215 Quite Poor 7 11 9 19 12 7 22 Very Poor 22 27 33 17 22 41 21 Don’t Know 48 44 28 43 53 41 40 Average Score -0.80 -0.92 -0.67 -0.67 -0.91 -1.31 -1.02 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

37 6.19 The views of businesses in Queensway/Westbourne Grove were also sought in relation to the cost and availability of car parking (Question 10 Appendix I), and the results suggest a higher level of dissatisfaction, as shown in Table 6.9. The average scores for Queensway/Westbourne Grove based on businesses’ responses were - 1.10 for the availability of car parking and -1.43 for charges. However, these low scores are comparable with the other 6 District Centres surveyed.

Table 6.9: Businesses’ Views on Availability of Car Parking and Parking Charges (%)

Availability Queensway/ Church Harrow Marylebon Warwick Praed St John’s of Parking Westbourne Street/ Road e High Way/ Street Wood Grove Edgware Street Tachbrook Very Good 0 000000 Quite Good 0 14 0 24 7 12 11 Neither Good/Poor 22 11 9 14 14 12 0 Quite Poor 39 14 18 43 31 4 33 Very Poor 30 57 73 19 48 65 50 Don’t Know 9 400076 Average Score -1.10 -1.19 -1.64 -0.57 -1.21 -1.33 -1.29 Parking Charges Queensway/ Church Harrow Marylebon Warwick Praed St John’s Westbourne Street/ Road e High Way/ Street Wood Grove Edgware Street Tachbrook Very Good 4 000000 Quite Good 0 4007411 Neither Good/Poor 9 21 46 77811 Quite Poor 17 29 9 38 10 15 22 Very Poor 61 43 46 50 76 58 44 Don’t Know 9 405015 11 Average Score -1.43 -1.15 -1.00 -1.45 -1.55 -1.50 -1.12 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.20 When asked what the main issues constraining their business were (Question 07 Appendix I), 57% of businesses in Queensway/Westbourne Grove mentioned the availability/location of car parking and 52% mentioned the price of parking. These issues were the most mentioned factors after high overheads/rents (74% of business).

6.21 A summary of visitors’, local residents’ and businesses’ views on car parking in Queensway/Westbourne Grove is shown in Table 6.10. These results confirm that car parking (availability and price) is generally less of a concern for local residents than for both businesses and visitors to the centre in general. Based on our experience of similar surveys across the country, views amongst businesses are usually stronger than customers in relation to car parking.

38 Table 6.10: Summary of Views on Availability of Car Parking and Parking Charges

Average Score Visitors Local Businesses Residents

Availability of Car Parking -0.97 ) -1.10 ) -0.80 Car Parking Charges -1.12 ) -1.43

Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Pedestrian Flow

6.22 Pedestrian counts were recorded at 30 different locations within the centre between 3 pm and 5 pm and 9 pm to 11 pm. The results are shown in Appendix F.

6.23 During the afternoon (3 pm to 5 pm) hours the average pedestrian flow across all 30 locations in Queensway/Westbourne Grove was 2,033 per hour, which is the highest average for all the 7 District Centres surveyed. The average for all of Westminster’s District Centres was 1,257 per hour between these times. The evening average was much lower (645 per hour in Queensway/Westbourne Grove) then the afternoon average, but was slightly higher than the overall average (626 per hour) for the 7 District Centres combined. These figures suggest that Queensway/Westbourne Grove is a busy centre during the day, but also has a reasonably buoyant evening economy.

6.24 The distribution of pedestrian flows around the centre is shown on thermal maps in Appendix F. During the afternoon the highest pedestrian flows were recorded on the west side of Queensway and near Marks & Spencer in the Whiteleys Centre, with counts of over 3,000 per hour in places. The figures indicate that the west side of Queensway generally has much higher pedestrian flows than the east side. The lowest flow counts (around or under 1,000 per hour) were recorded along Westbourne Grove, Porchester Road, the southern end of Queensway (east side) and the back of the Whiteleys Centre.

6.25 During the night pedestrian flows around the centre were slightly different than the day-time flows. In relative terms, pedestrian flows were higher in Westbourne Grove during the evenings (above the centre average 645 in places), due to the presence of restaurants/bars in this area. Evening flows were low within the Whiteleys Centre, because this area is predominantly in retail use and is closed at night. Night-time pedestrian flows were relatively strong along both sides of Queensway itself.

39 Traffic Congestion

6.26 In-street survey respondents were asked about their views on traffic congestion in Queensway/Westbourne Grove centre (Question 14 Appendix G). The results are summarised in Table 6.11 below.

Table 6.11: Visitors’ Views on Traffic Congestion (% of visitors)

Traffic Queensway/ Church Harrow Marylebone Warwick Praed St John’s Congestion Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 1 501135 Quite Good 17 35 12 16 12 26 32 Neither Good/Poor 13 39 6 33 26 17 13 Quite Poor 13 14 5 16 9 15 15 Very Poor 31 3 20 10 18 6 20 Don’t Know 26 5 57 24 34 33 15 Average Score -0.75 0.26 -0.77 -0.24 -0.47 0.07 -0.15 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.27 The numbers of visitors rating traffic congestion as poor in Queensway/Westbourne Grove significantly outnumbered those suggesting it was good. The average score here was -0.75, worse than the average for all of Westminster’s District Centres combined (-0.29). Queensway/Westbourne Grove achieved the 2nd worst average score for traffic congestion out of all of the centres, only marginally better than in Harrow Road.

6.28 The views of local residents in the Queensway/Westbourne Grove catchment area were similar to those of the in-street visitors, with an average score recorded of -0.74, marginally worse than the average for the 7 District Centres combined (-0.52).

Table 6.12: Residents’ Views on the Amount of Traffic (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 2 95 0 10 24 Quite Good 12 19 18 13 14 18 13 Neither Good/Poor 22 20 19 40 30 30 38 Quite Poor 29 21 16 21 23 14 24 Very Poor 28 29 38 21 23 27 21 Don’t Know 7 344090 Average Score -0.74 -0.44 -0.67 -0.53 -0.37 -0.50 -0.43 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.29 Businesses in Queensway/Westbourne Grove were asked about their views on traffic congestion in the District Centre (Question 10 Appendix I). The results are summarised in Table 6.13 below. Businesses’ views on traffic in Queensway/Westbourne Grove were mixed and the average score was neutral (0.00). All other centres achieved a negative score, which suggests businesses do not perceive traffic congestion to be a major problem in Queensway/Westbourne

40 Grove. However, these results for businesses contradict the results for residents and visitors, where the centre rates relatively poorly compared with other Westminster District Centres.

Table 6.13: Businesses’ Views on Traffic Congestion (%)

Traffic Queensway/ Church Harrow Marylebone Warwick Praed St John’s Congestion Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 9 400036 Quite Good 17 11 36 17 31 23 22 Neither Good/Poor 44 32 9 52 17 31 22 Quite Poor 17 18 18 19 10 15 22 Very Poor 9 32 18 7 38 12 11 Don’t Know 4 4 18 5315 17 Average Score 0.00 -0.66 -0.22 -0.17 -0.57 -0.09 -0.13 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.30 A summary of visitors’, local residents’ and businesses’ views on traffic congestion in Queensway/Westbourne Grove is shown in Table 6.14. These results confirm that traffic congestion is more a concern for local residents and visitors than for businesses.

Table 6.14: Summary of Views on Traffic Congestion

Average Score Visitors Local Businesses Residents

Traffic congestion/amount -0.75 -0.74 0.00

Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.31 During NLP’s site visits a reasonable level of traffic was observed on Westbourne Grove, with Queensway being slightly less congested.

Accessibility Summary

6.32 A summary of the above analysis is shown in Table 6.15.

41 Table 6.15: Summary Analysis for Accessibility

Visitors’ Residents’ Business Views/Rank Views/Rank Occupiers’ Views/Rank Layout of centre Positive n/a n/a 2nd Bus services Positive Positive 6th Very Positive 4th Train/Underground n/a 4th Positive services 4th Car parking availability Negative Very Negative 5th Negative 2nd Car parking charges Very Negative 3rd Very Negative 4th 4th Traffic congestion Negative Negative Neutral 6th 7th 1st Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

42 7.0 SAFETY AND CRIME

Introduction

7.1 Safety and crime issues in Queensway/Westbourne Grove District Centre have been examined based on the following elements of work:

NLP’s on site visits during the day and night time;

analysis of the in-street survey results to establish visitors’ views;

analysis of the household survey results to establish local resident visitors’ views; and

analysis of the business postal survey results to establish occupiers’ views.

Personal Safety

7.2 In-street survey respondents were asked about their views on personal safety in Queensway/Westbourne Grove (Question 14 Appendix G). The results are summarised in Table 7.1 below.

Table 7.1: Visitors’ Views on Personal Safety (% of visitors)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 18 14 8 36 14 12 33 Quite Good 50 56 68 57 62 63 49 Neither Good/Poor 19 28 13 2 13 19 8 Quite Poor 2 173232 Very Poor 2 012312 Don’t Know 9 130636 Average Score 0.88 0.83 0.77 1.22 0.86 0.84 1.18 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

7.3 The numbers rating Queensway/Westbourne Grove good for personal safety significantly outnumbered those suggesting it was poor. The average score here of +0.88 is just below the quite good mark (a score of zero is neutral i.e. neither good or poor). All 7 of Westminster’s District Centres achieved above neutral scores (above 0). Queensway/Westbourne Grove achieved the 3rd best average score (+0.88), behind only Marylebone High Street and St. John’s Wood.

7.4 Despite these relatively positive results, about 21% of visitors in Queensway/Westbourne Grove suggested the centre should be made safer e.g. by installing more CCTV cameras and police officers (Question 15 Appendix G), which was the most frequent improvement mentioned in the centre. Therefore personal

43 safety still appears to be an area where improvements could be made despite the relatively high level of satisfaction here.

7.5 Residents interviewed in the household survey were asked a similar question (Question 07 Appendix H) relating to safety and security. The results are summarised in Table 7.2 below. Again the average score for Queensway/Westbourne Grove was positive (+0.55), although residents’ views were less positive than visitors’ views. Queensway/Westbourne Grove was ranked 4th in this respect out of the 7 District Centres. However, only 5% of respondents suggested they would visit the centre more often if safety and security was improved (Question 12 Appendix H).

Table 7.2: Residents’ Views on Safety and Security (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 17 11 16 49 23 14 32 Quite Good 31 37 19 28 33 34 38 Neither Good/Poor 31 16 27 15 32 23 21 Quite Poor 9 21 14 4711 4 Very Poor 3 10 19 0493 Don’t Know 9 454192 Average Score 0.55 0.19 0.00 1.27 0.65 0.35 0.92 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

7.6 Businesses in Queensway/Westbourne Grove were also asked about personal safety (Question 10 Appendix I), and the results are summarised in Table 7.3 below. There were mixed views amongst businesses in relation to personal safety, with a neutral average (zero) score being recorded overall. These figures suggest that businesses may be more concerned with personal safety than residents and customers to this centre.

Table 7.3: Businesses’ Views on Personal Safety (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 9 00 10 70 11 Quite Good 17 18 9 62 38 35 17 Neither Good/Poor 35 18 18 14 31 35 28 Quite Poor 17 18 27 7 14 15 17 Very Poor 9 43 46 5 10 4 17 Don’t Know 13 402012 11 Average Score 0.00 -0.89 -1.09 0.66 0.17 0.13 -0.12 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

44 Business Security

7.7 Businesses were asked about their views on security in Queensway/Westbourne Grove (Question 10 Appendix I). The results are summarised in Table 7.4 below. There were mixed views amongst businesses in terms of security. The overall average score (-0.17) achieved in this District Centre was just below the neutral score (zero). Queensway/Westbourne Grove appears to out-perform Harrow Road, Church Street/Edgware Road and St. John’s Wood in terms of business security. However, 26% of businesses in Queensway/Westbourne Grove suggested that security was a main issue constraining their business.

Table 7.4: Businesses’ Views on Security (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 0 00 7 10 06 Quite Good 26 21 9 41 31 39 17 Neither Good/Poor 30 36 9 21 28 35 22 Quite Poor 4 4 55 21 21 8 28 Very Poor 17 36 18 5 10 8 17 Don’t Know 22 495011 11 Average Score -0.17 -0.56 -0.90 0.25 0.10 0.17 -0.37 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Safety and Crime Summary

7.8 A summary of the above analysis is shown in Table 7.5.

Table 7.5: Summary Analysis for Safety and Crime Perception

Visitors’ Residents’ Business Occupiers’ Views/Rank Views/Rank Views/Rank Personal Safety Positive Neutral 3rd Positive 4th Security n/a 4th Negative 4th Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

45 8.0 THE CENTRE’S ENVIRONMENT

Introduction

8.1 The quality of the environment in Queensway/Westbourne Grove centre has been examined based on the following elements of work:

NLP’s on-site visits during the day and night time;

analysis of the in-street survey results to establish visitors’ views;

analysis of the household survey results to establish local resident visitors’ views; and

analysis of the business postal survey results to establish occupiers’ views.

Shopping Environment

8.2 In-street survey respondents were asked about their views on the shopping environment in Queensway/Westbourne Grove (Question 14 Appendix G). The results are summarised in Table 8.1 below.

Table 8.1: Visitors’ Views on the Shopping Environment (% of visitors)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 24 95 45 53 24 Quite Good 56 55 69 45 64 50 49 Neither Good/Poor 9 30 18 5 18 24 6 Quite Poor 1 244413 9 Very Poor 0 020141 Don’t Know 10 4218511 Average Score 1.14 0.74 0.73 1.32 0.74 0.36 0.97 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

8.3 The numbers rating Queensway/Westbourne Grove as good for its shopping environment significantly outnumbered those suggesting it was poor. The average score here was +1.14 just above the quite good mark (a score of zero is neutral i.e. neither good or poor). All of Westminster’s District Centres achieved above neutral scores (above 0). Queensway/Westbourne Grove achieved the 2nd best average score (+1.14), behind only Marylebone High Street.

8.4 Residents interviewed in the household survey were asked a similar question (Question 07 Appendix H) relating to the shopping environment. The results are summarised in Table 8.2 below. Again the average score for

46 Queensway/Westbourne Grove District Centre was positive (+0.38), although residents’ views were less positive than visitors’ views here. Generally residents’ views were less positive than visitors’ comments in most of the District Centres with the exception of Marylebone High Street. Queensway/Westbourne Grove was ranked 3rd out of the 7 centres.

Table 8.2: Residents’ Views on the Shopping Environment (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 16 11 9 60 14 5 19 Quite Good 33 24 18 30 27 16 35 Neither Good/Poor 29 20 32 4 26 20 33 Quite Poor 10 24 17 6 25 25 7 Very Poor 9 14 21 0725 5 Don’t Know 3 640192 Average Score 0.38 -0.06 -0.25 1.43 0.17 -0.55 0.56 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

8.5 Businesses in Queensway/Westbourne Grove were also asked about the general shopping environment of the centre (Question 10 Appendix I), and the results are summarised in Table 8.3 below. There were mixed views amongst businesses in relation to the shopping environment there, with an overall score slightly above neutral (+0.30). These figures suggest that businesses may be slightly more concerned with the shopping environment than residents/customers. However, this appears to be more the case in all the other District Centres, except for Marylebone High Street. Queensway/Westbourne Grove was ranked 3rd most attractive in terms of shopping environment amongst its local businesses. No businesses identified the quality of the shopping environment in Queensway/Westbourne Grove as a major issue affecting their business (Question 07 Appendix I).

Table 8.3: Businesses’ Views on the Shopping Environment (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 9 00 36 04 6 Quite Good 26 11 9 43 31 8 33 Neither Good/Poor 35 36 55 19 31 23 33 Quite Poor 17 25 18 0 21 31 0 Very Poor 0 21 18 2 14 23 6 Don’t Know 13 700312 22 Average Score 0.30 -0.62 -0.45 1.10 -0.18 -0.70 0.43 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Litter and Cleanliness

8.6 Residents interviewed in the household survey were asked about street cleaning in Queensway/Westbourne Grove (Question 07 Appendix H). The results are

47 summarised in Table 8.4 below. The average score for this centre was positive (+0.67). Queensway/Westbourne Grove was ranked 4th out of the 7 District Centres in relation to street cleanliness.

Table 8.4: Residents’ Views on Street Cleaning (%)

Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Very Good 9 19 25 36 26 18 39 Quite Good 48 29 23 53 38 34 51 Neither Good/Poor 24 29 27 9 23 21 9 Quite Poor 7 13 9010 11 1 Very Poor 0 9 11 0350 Don’t Know 12 352011 0 Average Score 0.67 0.37 0.44 1.28 0.75 0.56 1.28 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

8.7 Only 2% of visitors interviewed during the in-street survey of Queensway/Westbourne Grove suggested the centre should be made cleaner when asked what improvements to the centre they would like (Question 15 Appendix G).

Environmental Summary

8.8 A summary of the above analysis is shown in Table 8.5.

Table 8.5: Summary Analysis for Environmental Issues

Visitors’ Residents’ Business NLP Analysis Views/Rank Views/Rank Occupiers’ Views/Rank Shopping Environment Very Positive Positive Positive n/a 2nd 3rd 3rd Street cleaning n/a Positive n/a Neutral 4th Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

48 9.0 CENTRE BOUNDARY AND FRONTAGE DESIGNATIONS

Introduction

9.1 This section reviews the boundary designations and frontage policies in Queensway/Westbourne Grove District Centre. An overview of Central Government guidance (PPS6) and current UDP policy is set out in Appendix K.

Defining Queensway/Westbourne Grove District Centre’s Boundary and Frontages

9.2 Queensway/Westbourne Grove District Centre consists of Core and Secondary Shopping Frontages. The majority of the centre is Core Frontage, including Queensway, the Whiteleys Centre and most of Westbourne Grove. Only peripheral shop premises on Bayswater Road, Bishops Bridge Road, Chepstow Road, Hereford Road and the western extremity of Westbourne Grove are identified as Secondary Frontages.

9.3 The relevant issues that need to be considered in Queensway/Westbourne Grove are:

Should the centre boundary by contracted to exclude parts of the Secondary Shopping Frontages?

Should the centre boundary by extend to include Porchester Road (a designated Local Centre)?

Is the demarcation between the Core and Secondary Frontages correct?

Are the policy criteria for the Core and Secondary Frontages correct?

9.4 Dealing with these points in term, the current Secondary Frontages are contiguous with the Core Shopping Frontages. The land use survey indicates that these Secondary Frontages still retain a predominance of Class A1 to A5 uses and vacancy levels are low. Therefore, we believe there is no reason to exclude any of the Secondary Frontages from the centre boundary.

9.5 Commercial outlets on Porchester Road are not visible from the most of Queensway/Westbourne Grove centre, and in our view this area does not function as part of the centre and should remain a designated local centre.

49 Shopping Frontages

9.6 The Council’s UDP states that no more than 25% of Queensway/Westbourne Grove’s Core Frontage will be permitted to be used for non-A1 use. The current proportion of Core Frontage in non-A1 usage is 40%. Therefore the maximum limit has been breached and significantly exceeded. The 25% threshold now needs to be reviewed. In addition, there appears to be no reason why the maximum limit for Queensway/Westbourne Grove is lower than the limits for other District Centres (e.g. Harrow Road and Marylebone High Street - both with thresholds set at 30%).

9.7 The Council’s Adopted UDP (January 2007) states that no more than 45% of Queensway/Westbourne Grove’s Secondary Frontage will be permitted to be used for non-A1 usage. The current proportion of Secondary Frontage in non-A1 usage here is 68%, which again exceeds the Council’s policy threshold.

9.8 Given that the percentage threshold limits have been breached both within the Core and Secondary Frontages, strict interpretation of UDP Policy SS6 would effectively represent a ban on any further changes of use from Class A1 to non-A1 useinthis centre. However, this approach may be difficult to defend because the maximum limit has been exceeded by 15% and 23% respectively.

9.9 At present 84% of Queensway/Westbourne Grove is defined as Core Shopping Frontages, with only peripheral shop premises on Bayswater Road, Bishop’s Bridge Road, Chepstow Road, Hereford Road and the western extremity of Westbourne Grove identified as Secondary Frontages.

9.10 There are definite areas within the Core Frontage boundaries that have a concentrated of non-A1 uses. For example on the east side of Queensway between Inverness Place and Porchester Gardens. There are also areas within the Core Frontage boundaries where there is a heavy concentration of A1 use. If the demarcation between the Core and Secondary Frontages was altered so as to incorporate those areas with non-A1 use, within the Secondary Frontages, then the Council’s target (25%) may be more relevant.

9.11 The adoption of maximum limits on non-A1 use also creates practical problems. The land use within the centre need to be monitored on a regular basis. All applications for change of use would need to be assessed on up to date information, and the balance between A1 and non-A1 may change frequently. An alternative approach could be considered.

50 9.12 We believe the Council should review its frontage policies, and the following options should be considered:

No change – keep the Core and Secondary Frontages as they are and keep the current UDP percentage threshold limits on non-A1 use. This approach may be appropriate if the Council considers that no more Class A1 uses should be lost to non-A1 use anywhere in the District Centre. The Council must also be confident that this approach can be upheld at appeals.

Change the UDP Non-A1 percentage threshold limit – keep the Core and Secondary Frontages as they are and but increase the current UDP percentage threshold limits on non-A1 use, so they become more meaningful as in the Harrow Road and Marylebone High Street District Centres.

Change the boundaries of the Core and Secondary Frontages – keep the maximum percentage non-A1 frontage limits as they are (25% in the Core Frontage and 45% in the Secondary Frontage) but change the boundaries of the Core and Secondary Frontages. The areas of the Core Frontage where there are high proportions of non-A1 use could be re-designated as Secondary Frontages. This could also make the current limits on non-A1 use more meaningful. This may further weaken the Secondary Frontage though, as it would increase the non-A1 frontage further over the UDP threshold limit.

Adopt a new approach – define a much smaller core area where all changes of use from A1 to non-A1 use will be resisted. The policy would argue this is the ‘Core Retail Area’ which must be protected. The revised core area is likely to include the north end of Queensway between Porchester Gardens and Westbourne Grove (both sides) including Whiteleys, and the west side of Queensway between Moscow Road and Porchester Gardens. The remaining frontages in the centre are mixed use and do not have a predominance of A1 use, and a more flexible approach to changes of use could be adopted in this area. This may help to strengthen the policy approach in the Core Frontages. Rather than an overall percentage threshold limit for the amount of non-A1 Secondary Frontage at street level, it may be appropriate to prevent more than two consecutive non-A1 uses in any part of the Secondary Frontages at street level, which would be easier to monitor and implement in development control decisions

9.13 These options should be discussed by policy and development control officers at Westminster.

51 10.0 RETAIL CAPACITY ANALYSIS

Introduction

10.1 This section assesses the quantitative scope for new retail floorspace in Queensway/Westbourne Grove in the period from 2006 to 2011 and 2016. Five year intervals from 2006 (base year) have been adopted as advocated in PPS6. The methodology adopted is summarised in Appendix L.

Local Catchment Area

10.2 The local catchment area for Queensway/Westbourne Grove District Centre is shown below in figure 10.1. An explanation regarding the identification of this catchment area is set out at paragraph (ii) in Appendix L.

Figure 10.1: Queensway/Westbourne Grove’s Local Catchment Area

Population and Spending

10.3 The local catchment area population and expenditure projections for 2006 to 2016 are set out in Table 10.1 below. Population within the catchment area is expected to

52 remain relatively stable between 2006 and 2016 (see explanation in paragraph viii in Appendix L). Convenience expenditure is expected to increase by 7.4% between 2006 and 2016, and comparison expenditure is expected to increase by 42.3% (see explanation in paragraph (v) in Appendix L).

Table 10.1: Population and Expenditure

2006 2011 2016 Local catchment population 47591 47441* 47841

Convenience expenditure per capita (annual) £1967 £2014 £2102

Total convenience expenditure (millions) £93.61 £95.55 £100.56 Comparison expenditure per capita (annual) £3888 £4662 £5505

Total comparison expenditure (millions) £185.03 £221.17 £263.36

* decline in population between 2006 and 2011 based on local ward projections

Existing Retail Floorspace

10.4 As indicated in the land use table 2.1 the breakdown of convenience and comparison retail floorspace in this centre is 3,989 sqm gross and 21,939 sqm gross respectively. In terms of net sales floorspace (assuming an average net to gross ratio of 70%) the split would be 2,800 sqm net for convenience shops and 15,300 sqm net for comparison shops. The convenience sales floorspace figure excludes the food hall in the Marks & Spencer store inside Whiteleys (as this is ancillary to a comparison store), which would increase the convenience sales floorspace up to approximately 3,900 sqm net. Conversely comparison floorspace includes Mark & Spencer’s food hall, and if this was removed the comparison floorspace figure would reduce to about 14,200 sqm net.

Existing Spending Patterns 2006

10.5 The results of the household shopper questionnaire survey undertaken by NEMS in October 2006 have been used to analyse existing shopping patterns. Based on these survey results we estimate that Queensway/Westbourne Grove District Centre’s market penetration (or market share) within the local catchment area is as follows:

Comparison expenditure -18%; and

Convenience expenditure -22%.

53 10.6 These figures indicate that the majority of expenditure (both comparison and convenience) within the local catchment area of Queensway/Westbourne Grove District Centre is not spent within this District Centre. For comparison shopping, Oxford Street/the West End attract a significant amount of shopping trips. For convenience shopping there are a large number of destinations for residents to choose from, including Sainsbury’s at Ladbroke Grove, Tesco at Portobello Road, Waitrose at Kensington High Street and Tesco at Notting Hill Gate.

10.7 These market share estimates have been used to estimate the amount of expenditure attracted to Queensway/Westbourne Grove District Centre as shown in Table 1 and 4 in Appendix L. The inflow of expenditure from beyond the catchment area has been estimated based on the in-street survey results (see Appendix G). The inflow estimate for Queensway/Westbourne Grove District Centre is 40% for convenience shops and 50% for comparison shops.

10.8 Projected available expenditure at 2011 and 2016 is compared with the expected turnover of existing retail floorspace within the centre to provide an estimate of surplus expenditure at 2011 and 2016. This surplus expenditure is converted into an additional floorspace requirement based on an average sales density of £10,000 per sqm. For comparison floorspace the existing 2006 sales density has been adopted and projected to grow at 1.5% per annum. The results are shown in Table 10.2 and 10.3 below.

10.9 The figures in Table 10.2 indicate that in 2006 the average sales density for convenience sales floorspace in Queensway/Westbourne Grove District Centre was £10,028 per sqm net. This is a relatively high figure, but this reflects the high company average turnover densities of Tesco and Mark & Spencer, who account for the majority of convenience sales floorspace within Queensway/Westbourne Grove District.

10.10 Surplus convenience expenditure is expected to be insignificant in 2011 and 2016, due to the relatively low predicted population growth and the lower growth in expenditure per capita. There is limited quantitative need for additional convenience sales floorspace in Queensway/Westbourne Grove District Centre, based on the maintenance of existing market shares.

54 Table 10.2: Convenience Floorspace Capacity 2006 to 2016 in Queensway/ Westbourne Grove District Centre

2006 2011 2016

A - Total expenditure attracted to £39.11 £39.92 £42.01 Queensway/Westbourne Gr. £M

B - Convenience floorspace sq m net 3,900 3,900 3,900

C - Turnover density £ per sq m £10,028 £10,000 £10,000

D - Expected turnover £M of existing £39.11 £39.00 £39.00 convenience floorspace

E - Surplus/deficit expenditure £M n/a £0.92 £3.01

F - Additional sales floorspace n/a 92 301 capacity sq m net

G - Additional gross floorspace n/a 131 430 sq m gross

A - Total expenditure from Tables 1 and 3 in Appendix L B - Total sales floorspace sq m net estimated from the NLP land use survey November 2006 C - 2006 sales density equals available expenditure divided by floorspace Future sales density assumed at £10,000 per sq m net D - Expected benchmark turnover equals floorspace multiplied by expected sales density E - Difference between available expenditure and expected benchmark turnover F – Floorspace requirement – expenditure surplus divided by projected turnover density. G – Gross Floorspace based on 70% net to gross

10.11 The figures in Table 10.3 below indicate that in 2006 the average sales density for comparison sales floorspace was £5,922 per sqm net in Queensway/Westbourne Grove District Centre. This figure is within the range we would expect for high street comparison shops, and is the second highest in relation to Westminster’s other District Centres, behind St. John’s Wood.

10.12 Surplus comparison expenditure in this centre is expected to be £9.96 million by 2011 and £21.07 million by 2016. These estimates could be viewed as maximum figures bearing in mind the proposed development £1.6 billion, 18,500 sqm of retail floorspace at White City, Shepherd’s Bush, which is due to open at Christmas 2008. The quantitative floorspace capacity is 2,230 sqm gross by 2011, or 4,381 sqm gross by 2016 in Queensway/Westbourne Grove.

55 Table 10.3: Comparison Floorspace Capacity 2006 to 2016 in Queensway/ Westbourne Grove District Centre

2006 2011 2016

A - Total expenditure attracted to £84.09 £100.54 £118.66 Queensway/Westbourne Gr. £M

B - Comparison floorspace sq m net 14,200 14,200 14,200

C - Turnover density £ per sq m £5,922 £6,379 £6,872

D - Expected turnover £M of existing £84.09 £90.58 £97.58 convenience floorspace

E - Surplus/deficit expenditure £M n/a £9.96 £21.07

F - Additional sales floorspace n/a 1,561 3,067 capacity sq m net

G - Additional gross floorspace n/a 2,230 4,381 sq m gross

A - Total expenditure from Tables 1 and 3 in Appendix L B - Total sales floorspace sq m net estimated from the NLP land use survey November 2006 C - 2006 sales density equals available expenditure divided by floorspace Future sales density assumed to grow at 1.5% per annum D - Expected benchmark turnover equals floorspace multiplied by expected sales density E - Difference between available expenditure and expected benchmark turnover F – Floorspace requirement – expenditure surplus divided by projected turnover density. G – Gross Floorspace based on 70% net to gross

Operator Demand for Space

10.13 The results of a canvas of national operators are shown in the questionnaire in Appendix M, asking about their requirements in Westminster. In total only 13 companies indicated that they do have a requirement in the near future in Westminster. The most popular location in which respondents wished to open a new unit was Marylebone High Street with four identifying that District Centre specifically. Queensway/Westbourne Grove and St John’s Wood District Centres were the next most popular locations with three respondents each identifying it as a location for a prospective new unit. Church Street/Edgware Road and Praed Street were third most popular with two respondents identifying them in particular as a location for a new unit. Warwick Way/Tachbrook Street and Harrow Road were the least popular locations identified by respondents with only one specifically identifying each centre.

56 The Whiteleys Centre

10.14 The planned future developments at the Whiteleys Centre were discussed with the centre manager. The centre manager stated that several new developments were happening at the centre and indicated that a significant number of tenants were due to sign leases for units in the restaurant area of the centre. He also referred to a major new development taking place in the basement of the centre. All Star Lanes, a boutique bowling company, are soon to open a restaurant and bar with private bowling lanes, access to which is from Porchester Gardens. The centre manager also alluded to further projects being discussed with the landlord which may lead to major developments at the Centre; however, he was unable to specify what these were due to commercial confidentiality.

Development Opportunities

10.15 In terms of available sites there are limited opportunities for major development within or adjacent to Queensway/Westbourne Grove District Centre. It is surrounded by residential streets and there is limited room for expansion. There are no identified vacant or underused sites near this District Centre identified in the UDP. However, the site is in close proximity to the Paddington Special Policy Area where major development is occurring.

10.16 The additional A1 retail floorspace potential shown in this section may only be achieved by one or a combination of the following:

the occupation of vacant units by Class A1 use (only 1,504 sqm in vacant units available);

redevelopment of existing commercial floorspace to provide higher density development; and

the change of use of non-retail uses to Class A1 retail floorspace.

10.17 The absence of development sites and the projected need for A1 retail floorspace suggests that the Council should continue to control and prevent the loss of existing Class A1 floorspace and should not change their current percentage thresholds. Given there are limited opportunities in and around this area for development, it would be appropriate to encourage A1 uses in the Core Frontage. A strong core should help to ensure retail growth can be accommodated.

57 10.18 This centre is the largest of Westminster’s seven District Centres, and as such has the largest catchment area, serving visitors for across London as well as those living locally. It is rated highly overall and considered to be economically healthy, with demand for a retail presence evident from a number of national retailers.

10.19 Westminster’s UDP policies state that new retail development should primarily be located within the existing hierarchy of defined shopping centres inside the CAZ, District and Local Shopping centres.

10.20 The figures used in this report show limited population growth, therefore limited need for additional convenience floor space in this centre in the foreseeable future. Comparison floor space demand from this catchment area may be met in other centres within Westminster, for example in Oxford Street.

10.21 Although there may be a threat to Westminster’s shopping centres once the White City development in Shepherds Bush comes on stream in 2008, it is likely that the new development would attract different customers to those visiting Westminster’s District Shopping Centres. The latter serve their local catchment areas and cater for the passing trade of workers and visitors. Although car ownership in this centre’s catchment area is relatively high, 69% of visitors actually walk to this centre, indicating that the residential population do not use their cars for shopping trips, and may not be prepared to drive a long distance to meet their shopping needs. Visitors arriving by public transport, in particular by tube, may be willing to travel out to the White City development. A third of all visitors to this centre were found to have arrived by train or tube. Queensway/Westbourne Grove, as the furthest west of all Westminster’s District Centres may be affected by the White City development, but as it is currently performing well, this may not affect the long-term viability of the centre. The Whiteleys shopping centre in Queensway also offers visitors the convenience of indoor shopping in the centre of London.

10.22 In terms of required floorspace, it should be noted that the retail capacity estimates cited in this report may generally be under-estimates as they are based on a capped population estimate as used by the Authority (GLA). They are also calculated using catchment areas based on postcode boundaries from where the District Centre is expected to derive most of its trade which may not represent the whole catchment area of each centre, and on population expenditure which is in part based on in-street survey responses. These figures combined may not represent actual expenditure within this centre and from its catchment area, therefore the

58 demand levels detailed are somewhat subjective. In Queensway/Westbourne Grove for example, demand for additional comparison floorspace is shown to be relatively high over the next 10 years. This may be a reflection of the catchment area’s spending power rather than an indication of how much additional retail floorspace is required in this centre. Due to Westminster’s nature, many of the District Centre catchment areas are also likely to overlap making actual demand for floorspace within any one District Centre difficult to estimate.

10.23 The inflow/outflow of expenditure to and from this centre in particular is likely to be underestimated as customers visiting the centre’s only indoor shopping centre (which contains a Marks and Spencer supermarket) were not included in the questionnaire surveys.

59 11.0 SUMMARY OF THE DISTRICT CENTRE’S STRENGTHS AND WEAKNESSES

In terms of its vitality and viability and general economic health this centre is still considered to be “healthy” and this position has not changed since the 2002 health check.

Strengths

Queensway/Westbourne Grove is a relatively large centre, compared with the other 6 District Centres in Westminster, and has a range of shops and services of reasonably good quality. The centre has a mix of national multiples and range of specialist and independent retailers. The Whiteleys indoor shopping centre provides high quality comparison shopping and has a relatively extensive catchment area.

There is a selection of food supermarket stores within the District Centre, and it attracts a high proportion of food and grocery shopping trips.

In addition to retail facilities, Queensway/Westbourne Grove has a large number of other non-retail services, including places to eat and drink. It has particularly good entertainment and leisure facilities when compared with the other 6 District Centres in Westminster, and includes a cinema.

Queensway/Westbourne Grove has a dual role serving local residents and commuters and visitors from across London and beyond. This centre has an extensive catchment area which suggests its status as a ‘Major Centre’.

The average expenditure amongst visitors is higher than average for all of the District Centres combined, and the duration of customers’ stay in the centre is the longest for all 7 of the District Centres.

The vacancy rate here is significantly lower than the national average suggesting that demand for premises is reasonably strong. The vacancy rate has fallen since 2002, suggesting a growth in demand for premises; a trend which is mirrored by the growth in rental levels in this centre, growth of which has been strong and steady over the last decade.

The public transport links to Queensway/Westbourne Grove are extremely good with two underground stations and a reasonable number of bus links. This is reflected in the number of users traveling by public transport and the low car usage of visitors to the main shopping streets here. A high proportion of users regularly walk to this centre.

Pedestrian flow information indicates that Queensway/Westbourne Grove is a busy centre during the day and has a reasonably buoyant evening economy.

The shopping environment in this centre is rated highly by visitors and reasonably highly by residents and businesses.

Weaknesses

Queensway/Westbourne Grove is a linear centre and the distance from one end to the other is significant. It is unlikely that customers visit all parts of the centre

60 during their shopping trip. As a result pedestrian flows are much lower in the peripheral parts of the centre than they are in the heart.

The business survey suggests that that many occupiers in the centre perceive that their trading performance is poor. Views on past and present performance were generally mixed. A large number of occupiers suggested that high overheads/rents were a major constraint on their business.

The availability and price of car parking were generally ranked as poor in the Queensway/Westbourne Grove District Centre, and these were major factors cited by businesses as constraints they face. Visitors and residents also had relatively negative views about car parking.

Traffic congestion is considered to be a problem in Queensway/Westbourne Grove, particularly by residents and visitors to the centre.

Although this centre did not score poorly on safety and security issues, a significant number of visitors and businesses considered improvements in these areas to be important.

Opportunities

Growth in expenditure within Queensway/Westbourne Grove’s local catchment area could support additional shops and services.

There are limited sites available to expand Queensway/Westbourne Grove District Centre, although the Paddington Special Policy Area is located nearby. However, policy changes could be made in accordance with section 9 above to help protect the existing A1 retail units.

Threats

Queensway/Westbourne Grove District Centre has a vibrant evening economy and demand for restaurant/bar uses is strong. The balance of uses will need to be controlled in order to ensure that Queensway/Westbourne Grove District Centre’s shopping role is maintained.

Queensway/Westbourne Grove District Centre may come under pressure from the development of the White City Shopping Centre development in Shepherd’s Bush. It will need to maintain a critical mass of shopping facilities to remain vital and viable.

61 Appendix A

Methodology Diversity of main town centre uses

i. Information relating to existing shopping facilities has been collected, based on the Council’s District Centre land use survey 2005, updated where necessary. The total ground floor retail floorspace has been analysed and broken down into use classes/key categories e.g. A1, A2, A3/A4/A5 and vacant shop units. The floorspace figures exclude uses such as B1 office uses and residential units which do not attract visiting members of the public. The definitions of A1 comparison and A1 convenience and other uses are set out at the end of this methodology statement.

ii. EGI’s Retailer Requirements provide published floorspace requirements for multiple operators. This has been used to assess the level of demand for floorspace in each of Westminster’s District Centres, and includes details of existing retailers who may wish to change. This has been supported by data from the postal survey of occupiers in each District Centre. A canvas of over 300 national multiple operators was also undertaken.

Vacancy Rate iii. The proportion of vacant street level property has been calculated from the land use survey 2006, and comparisons between each centre and the GOAD national vacancy rate have been undertaken.

Pedestrian Footfall iv. Pedestrian Market Research Services Ltd. (PMRS) were commissioned to undertake pedestrian flow count surveys in each District Centre. Flow measurements were recorded in the afternoon (3 pm to 5 pm) and night-time (9 pm to 11 pm) in each centre. Flow counts were undertaken at each point for 5 minutes per hour and the counts have been factored up to provide an hourly estimate.

Accessibility v. Accessibility is a key issue addressed in PPS6 and is an essential criterion in ensuring the vitality and viability of centres. The Health Check analysis reviews transport services (bus, rail and underground) serving each District Centre. The location, quality, quantity and price of car parking and the pedestrian linkages in each centre has been assessed. vi. Data from the attitudinal surveys, including anecdotal views from business occupiers, visitors and local residents in relation to public transport, car parking, congestion and other factors affecting accessibility have been undertaken.

Attitudinal Surveys vii. Attitudinal surveys have been used to feed into the Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis of each centre, focusing on a wide range of issues. The following survey analysis has been undertaken:

o household telephone survey of local residents;

o on-street visitor survey; o business occupier survey; and

o canvas of multiple operators. viii. Household Survey: This survey was undertaken by NEMS Market Research and the results have been used to model existing shopping patterns of the local catchment area surrounding each District Centre. The aim of this survey was to capture the views of local residents who regularly visit each District Centre and also residents who do not necessarily shop or visit their nearest centre. On average at least 100 interviews have been completed within each catchment area (657 completed interviews in total – conducted between 13th October and 4th November 2006). The household surveys have been used to assess how residents use their local District Centre, or otherwise, and to obtain their views on the strengths and weakness of their centre, and other destinations visited for shopping.

ix. On-Street Visitor Surveys: NEMS has undertaken on-street visitor surveys in the 7 District Centres. These surveys help to establish the views of customers. A survey of at least 100 customers (completed interviews) ha been undertaken within each centre (776 in total). The surveys were conducted during 11th and 20th October 2006. The breakdown of interviews for each day of the week is as follows:

Day Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Monday 2 - 23 32 -- - Tuesday - -- -25 23 - Wednesday 24 43 44 38 23 23 23 Thursday - 43 23 - 23 23 23 Friday 75 0 23 30 18 21 23 Saturday - 23 --27 23 45 Total 101 109 113 100 116 113 114

x. Business Occupier Survey: a postal questionnaire was sent to 1,206 retail/leisure/service occupiers within the 7 District Centres. The number sent in each centre varied depending on the size of the centre. In total 177 questionnaires were completed and returned (a response rate of 15%).

xi. Canvas of Multiple Operators: a questionnaire was sent to approximately 300 retail/leisure/restaurant multiple operators, who might reasonably be expected to be located within the District Centres. The survey will also include some multiple operators currently represented in the District Centres who may have plans to expand. The questionnaire examined: operators’ perceptions of the centres; potential space requirements; the availability and need for premises and sites; and changes that would be required to make the centres more attractive to them. In total 34 completed questionnaires were returned, a response rate of about 10%.

Perception of Safety and Occurrence of Crime xii. Data from the attitudinal surveys highlighted above have been supported by NLP’s own assessments, comparable with the approach adopted in previous studies including daytime and night-time perceptions of crime/safety. The following elements of security were evaluated: evidence of vandalism and graffiti; evidence of drunkenness, anti-social behaviour, rowdiness; presence of rough sleepers; presence of beggars; evidence of on-street drinking; evidence of touting and illegal street traders, and effectiveness of deterrent measures e.g. CCTV.

Environmental quality xiii. NLP has re-examined the amenity scores provided in the 2002 Health Check Reports. The analysis criterion include: air pollution, noise, clutter, litter and graffiti, landscaping and open space. The analysis has been compared with the 2002 Health Check Survey and 1997 Health Check Surveys, and is based on fieldwork by NLP. The state of the environmental quality in each centre has been supplemented by the attitudinal surveys of visitors, occupiers and residents.

District Centre Boundaries and Frontage Designations xiv. A review of the defined District Centre boundaries was undertaken. Where necessary changes to the boundaries have been recommended. Retail Capacity Assessment xv. As indicated above, the business survey, EGI’s retailer requirements, and canvas of operators provides valuable input into the potential operator demand for space within each of the centres. In addition a retail capacity assessment has been undertaken for each centre based on the household and visitor survey results. For each centre a primary catchment area has been defined based on postcode areas, taking into account the proximity of other competing centres. These local catchment areas (approximately 1km around each District Centre) represent the area within which each centre is expected to attract a high proportion of its trade. Population and expenditure data has been obtained for each catchment area.

xvi. The household survey results have been used to estimate each centre’s market share of expenditure within their primary catchment area (including the outflow of expenditure to other centres). Expenditure inflow is estimated from the visitor survey results. The amount of expenditure attracted to each District Centre (comparison goods and convenience goods) is compared with the amount of retail floorspace in centre (derived from the Geographical Information System (GIS electronic mapping system) database) and the sales density achieved has been calculated to assess the strength of trading in each centre. Available expenditure has been projected into the future to assess the potential scope for new retail floorspace in each centre. Health Check Outputs xvii. The analysis of each District Centre has involved site visits by the NLP team, desk research, and analysis of the survey results. The analysis provides a comprehensive SWOT analysis into the strengths and weaknesses of each centre. Appendix B

PPS6 – Measures of Vitality and Viability diversity of main town centre uses (by number, type and amount of floorspace): the amount of space in use for different functions – such as offices; shopping; leisure, cultural and entertainment activities; pubs, cafes and restaurants; and, hotels; the amount of retail, leisure and office floorspace in edge-of-centre and out- of-centre locations; the potential capacity for growth or change of centres in the network: opportunities for centres to expand or consolidate, typically measured in the amount of land available for new or more intensive forms of town centre development; retailer representation and intentions to change representation: existence and changes in representation of types of retailer, including street markets, and the demand of retailers wanting to come into the centre, or to change their representation in the centre, or to reduce or close their representation; shopping rents: pattern of movement in Zone A rents within primary shopping areas (i.e. the rental value for the first 6 metres depth of floorspace in retail units from the shop window); proportion of vacant street level property: vacancies can arise even in the strongest town centres, and this indicator must be used with care. Vacancies in secondary frontages and changes to other uses will also be useful indicators; commercial yields on non-domestic property (i.e. the capital value in relation to the expected market rental): demonstrates the confidence of investors in the long-term profitability of the centre for retail, office and other commercial developments. This indicator should be used with care; pedestrian flows (footfall): a key indicator of the vitality of shopping streets, measured by the numbers and movement of people on the streets, in different parts of the centre at different times of the day and evening, who are available for businesses to attract into shops, restaurants or other facilities; accessibility: ease and convenience of access by a choice of means of travel, including – the quality, quantity and type of car parking; the frequency and quality of public transport services and the range of customer origins served; and, the quality of provision for pedestrians, cyclists and disabled people and the ease of access from main arrival points to the main attractions; customer and residents’ views and behaviour: regular surveys will help authorities in monitoring and evaluating the effectiveness of town centre improvements and in setting further priorities. Interviews in the town centre and at home can be used to establish views of both users and non-users of the centre, including the views of residents living in or close to the centre. This information could also establish the degree of linked trips; perception of safety and occurrence of crime: should include views and information on safety and security, and where appropriate, information for monitoring the evening and night-time economy; and state of the town centre environmental quality: should include information on problems (such as air pollution, noise, clutter, litter and graffiti) and positive factors (such as trees, landscaping and open spaces).

Appendix C

NLP’s Attractions Appraisal NLP's Attractions Appraisal

Queensway/Westbourne Marylebone High St. St John's Wood Edgware R/Church St Warwick Way/Tachbrook Praed Street Harrow Road Attractions 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 Retail Provision

Prominence of multiple retailers 2 2 1 2 11 0 0 0 1 0000

Prominence of independent shops 2 2 2 2 11 2 2 2 2 2222

Availability of food shopping 1 2 1 2 22 2 1 2 1 2022

Prominence of specialist shops 1 1 1 2 22 2 1 1 1 0122

Quality of market (frequency, variety etc) ------2 2 1 1 ----

Quality of retail environment 1 1 2 2 22 0 1 1 1 1200

Art/Culture

Quality of restaurants (availability/number etc) 2 2 2 2 22 1 1 2 1 2200 Quality of pub/club/bars 1 1 2 2 11 1 1 1 1 1100 Range of cultural/community events (theatres, concerts) 1 1 0 0 00 1 0 0 0 0000 Availability of sports and leisure facilities 2 2 0 0 00 0 0 0 0 0011 Service Provision

Local services (information, library etc) 2 1 1 0 22 1 1 1 1 0000

Employment/office space 1 2 1 1 11 0 0 1 1 1110

Bank/building society provision 1 1 2 2 11 0 0 0 0 1100

Total 17 18 15 17 15 15 12 10 12 11 10 10 87

Percentage 65.4 69.2 57.7 65.4 57.7 57.7 46.2 38.5 46.2 42.3 38.5 38.5 30.8 26.9 Rank 1 .=2 .=2 .=4 .=4 67 Appendix D

NLP’s Day-Time Amenity Appraisal NLP's Day Time Amenity Appraisal Marylebone High St. St John's Wood Warwick/Tachbrook Queensway/Westbourne Praed Street Harrow Road Edgware/Church St. 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 Environment Issues

Presence of litter 2 2 220 2 1 1 22010 1 Presence of refuse bags on the street 2 2 121 2 2 1 22000 1 Evidence of street fouling 1 2 222 2 1 2 22010 2 Presence of glass/glasses/other debris incl. food and food containers 2 2 221 2 1 1 11010 2 Condition 2 2 220 1 1 1 11110 1 Quality of buildings 2 2 221 1 1 1 11110 0 Special features (pedestrianisation, street furniture etc) 1 1 111 1 1 1 00101 1 Impact of vacant sites 1 2 220 2 1 1 01110 1 Safety and Security Issues Evidence of vandalism and graffiti (incl. on street furniture) 2 2 221 2 1 2 11010 1 Security during shopping hours (availability, access, security etc( 2 2 111 1 2 2 01111 1 Ease of passage for pedestrians (inc. presence of obstacles e.g. illegally parked vehicles 0 2 111 1 1 1 01112 1 Evidence of drunkenness, anti-social, behaviour, rowdiness 2 2 221 2 2 2 12221 0 Presence of rough sleepers 2 2 222 2 2 2 21222 0 Presence of beggars 2 2 222 2 1 1 02220 1 Presence of street drinkers 2 2 222 2 2 2 22120 1 Evidence of touting (e.g. mini cabs, rickshaws, prostitution, drug dealing etc) 2 2 222 2 2 1 22222 2 Presence of illegal street traders, e.g. counterfeit goods, hot dogs, peanuts etc 2 2 222 2 2 2 22121 1 Effectiveness of any deterrent measure (CCTV, police patrols, door security etc) 1 1 111 1 2 2 11112 1 Quality of street lighting 2 1 121 1 1 1 11111 1 Safety perception in shopping hours 2 2 221 1 1 1 12010 0 Identity of town centre

Features which identify the centre (e.g. flagship stores, buildings etc) 2 1 111 0 2 2 11002 0 Promotion/street events 0 0 000 1 0 0 00001 1 Feel good factor of town centre' 2 2 221 1 1 1 11000 0 Total 38 40 37 39 25 34 31 31 24 30 18 24 16 20

Percentage 82.6 87.0 80.4 84.8 54.3 73.9 67.4 67.4 52.2 65.2 39.1 52.2 34.8 43.5 Rank 1 1 2 2 4 3 3 4 5 5 6 6 7 7 Appendix E

NLP’s Night-Time Amenity Appraisal NLP's Night Time Appraisal Marylebone High St. St John's Wood Warwick/Tachbrook Queensway/Westbourne Praed Street Edgware/Church St. Harrow Road 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 Environmental Issues Presence of litter 1 1 22 0 1 1 1 110111 Presence of refuse bags on the street 1 1 10 1 0 2 0 100111 Evidence of street fouling 2 2 22 2 2 1 2 111112

Presence of glass/glasses/other debris incl. 2 2 22 1 1 1 1 111111 food and food containers/wrapping Security and Crime Issues Feeling of security 2 2 22 1 1 1 2 110100 Evidence of Vandalism and Graffiti 2 2 22 1 2 1 2 110100 (incl. on street furniture) Ease of passage for pedestrians (incl. presence 2 2 22 2 2 1 1 222222 of obstacles eg illegally parked vehicles) Evidence of drunkenness, anti-social 2 2 22 1 2 1 2 220112 Behaviour, rowdiness Presence of rough sleepers 2 2 22 2 2 1 2 121222 Presence of beggars 2 2 22 2 2 1 2 222222 Presence of street drinkers 2 2 22 1 2 1 2 120112 Presence of illegal street traders 2 2 22 2 2 1 2 222212 e.g counterfeit goods, hot dogs, peanuts etc. Evidence of touting (e.g. mini cabs, rickshaws, 2 2 22 2 2 1 2 222222 Prostitution, drug dealing etc.) Effectiveness of any deterrent measures 1 1 11 1 1 1 1 111111 (CCTV, police patrols, door security etc) Quality of street lighting 2 2 12 1 1 1 1 111111 Safety perception out of shopping hours 2 2 22 1 1 1 1 110000

Identity of town centre Features which identify the centre 2 2 11 1 1 2 2 111100 (e.g. quality of food and drink premises, building etc) Promotion/ Street events 1 0 11 1 1 1 0 100000 ‘Feel good’ factor of centre at night 2 2 22 1 1 1 1 110100 Total 34 33 33 33 24 27 21 27 24 24 14 22 17 21

Percentage 89.5% 86.8% 86.8% 86.8% 63.2% 71.1% 55.3% 71.1% 63.2% 63.2% 36.8% 57.9% 44.7% 55.3%

Rank 1 (=)1 2 (=)1 (=)3 (=)3 5 (=)3 (=)3 5 7 6 6 7 Appendix F

PMRS Pedestrian Flowcounts October 2006 Table F.1: PMRS Day-time Pedestrian Flow Counts

Average Pedestrian Flow Location Index 3pm - 5pm 1 Queensway 2033 253% 2 Edgware Road 1821 226% 3 Marylebone High Street 1478 184% 4 Praed Street 1150 143% 5 Warwick Way 876 109% 6 St Johns Wood 733 91% 7 Harrow Road 710 88% Average 805 100

Average Average number of pedestrians passing each count point in both directions Pedestrian Flow

Index Percentage of average flow all centres

Table F.2: PMRS Night-time Pedestrian Flow Counts

Average Pedestrian Flow Location Index 9pm - 11pm 1 Edgware Road 1237 350% 2 Praed Street 810 229% 3 Queensway 645 183% 4 Marylebone High Street 633 179% 5 Warwick Way 537 152% 6 Harrow Road 344 97% 7 St Johns Wood 178 50% Average 353 100

Average Average number of pedestrians passing each count point in both directions Pedestrian Flow

Index Percentage of average flow all centres Table F.3: Queensway/Westbourne Grove District Centre Day and Night-Time Pedestrian Flows

3pm - 5pm 9pm - 11pm Grid References STREET & ADDRESS Note Count Index Count Index OSE OSN 77-79 Westbourne Grove 1,290 63 630 98 525542.1 181148.24 55 Westbourne Grove 1,590 78 870 135 525638.02 181165.93 5-7 Westbourne Grove 2,220 109 1,500 233 525774.05 181195.47 Queensway 1,950 96 990 153 525809.92 181138 20 Whiteleys Centre T 3,240 159 180 28 525791.52 181118.25 29 Whiteleys Centre T 750 37 90 14 525780.74 181068.96 131-133 Whiteleys Centre T 1,410 69 240 37 525796.15 181093.94 210-211 Whiteleys Centre T 1,080 53 360 56 525804.12 181058.16 108-109 Whiteleys Centre T 1,260 62 180 28 525807.83 181043.51 Whiteleys Centre T 2,460 121 120 19 525820.27 181005.29 Queensway 1,950 96 780 121 525835.4 181015.85 127A Queensway 4,650 229 1,260 195 525848.13 180959.06 103 Queensway 3,630 179 930 144 525855.63 180882.03 73-77 Queensway 2,370 117 900 140 525864.63 180806.37 39-43 Queensway 3,240 159 810 126 525878.3 180722.3 7-9 Queensway 3,510 173 810 126 525896.44 180645.41 128 Bayswater Road 1,980 97 660 102 525887.09 180605.13 10 Queensway 1,140 56 480 74 525913.31 180641.3 42 Queensway 1,470 72 780 121 525888.21 180744.92 62-64 Queensway 1,950 96 840 130 525874.27 180834.61 94 Queensway 2,070 102 690 107 525864.68 180919.02 114-116 Queensway 2,100 103 810 126 525855.04 181010.2 138-142 Queensway 2,310 114 1,050 163 525834.91 181092.23 Queensway T-A 1,680 83 150 23 525818.54 181075.86 174-176 Queensway 1,770 87 630 98 525820.01 181169.79 79 Bishops Bridge Road 2,340 115 840 130 525832.61 181216.01 7 Porchester Road 1,110 55 120 19 525841 181288.73 98 Bishops Bridge Road 2,100 103 420 65 525812.5 181225.15 12 Westbourne Grove 930 46 570 88 525748.84 181202 50 Westbourne Grove 1,440 71 660 102 525577.62 181166.69 2,033 100 645 100 Figure F.1: Queensway/Westbourne Grove District Centre Day and Night-Time Pedestrian Flow comparison

QUEENSWAY - OCTOBER 2006

5000

4500

4000

3500

3000

2500

2000

1500 INDEXED PEDESTRIAN FLOW

1000

500

0 12345678910 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

COUNT POINTS

3pm - 5pm 9pm - 11pm

Appendix G

In-Street Visitor Survey Results Queensway-Westbourne Grove Westminster In Street Survey Page 94 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q01 What is the main purpose of your visit to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Shopping for food only 50.5% 51 46.2% 24 55.1% 27 45.1% 23 50.0% 10 60.0% 18 41.7% 25 63.4% 26 Shopping for non-food goods 8.9% 9 7.7% 4 10.2% 5 5.9% 3 20.0% 4 6.7% 2 10.0% 6 7.3% 3 only Shopping for both food & 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 non-food items Shopping for specialist foods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 / goods / items specific to centre Window shopping 2.0% 2 3.8% 2 0.0% 0 0.0% 0 0.0% 0 6.7% 2 1.7% 1 2.4% 1 To visit the Market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 To visit a restaurant / café / 5.0% 5 3.8% 2 6.1% 3 5.9% 3 5.0% 1 3.3% 1 6.7% 4 2.4% 1 public house To have a walk / stroll 5.0% 5 5.8% 3 4.1% 2 5.9% 3 5.0% 1 3.3% 1 6.7% 4 2.4% 1 around To use services e.g. bank, 14.9% 15 17.3% 9 12.2% 6 17.6% 9 10.0% 2 13.3% 4 15.0% 9 14.6% 6 post office, hairdresser Work / business purposes 8.9% 9 11.5% 6 6.1% 3 11.8% 6 10.0% 2 3.3% 1 11.7% 7 4.9% 2 Healthcare e.g. doctor, 2.0% 2 0.0% 0 4.1% 2 0.0% 0 0.0% 0 6.7% 2 3.3% 2 0.0% 0 dentist, optician Social / leisure reason e.g. 3.0% 3 1.9% 1 4.1% 2 5.9% 3 0.0% 0 0.0% 0 1.7% 1 4.9% 2 meeting friends, going to gym Tourism, e.g. holiday, day 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 trip Other 3.0% 3 3.8% 2 2.0% 1 0.0% 0 10.0% 2 3.3% 1 1.7% 1 4.9% 2 Going to school / college 7.9% 8 9.6% 5 6.1% 3 13.7% 7 5.0% 1 0.0% 0 10.0% 6 4.9% 2 Live here 3.0% 3 5.8% 3 0.0% 0 0.0% 0 10.0% 2 3.3% 1 5.0% 3 0.0% 0 Going to the hospital 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Going home 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 101 52 49 51 20 30 60 41

Q02 Do you intend to do any shopping in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway- Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who did not mention shopping for food, non food or both food and non food at Q01

Yes 45.7% 21 46.2% 12 45.0% 9 37.0% 10 62.5% 5 54.5% 6 51.6% 16 33.3% 5 No 45.7% 21 53.8% 14 35.0% 7 51.9% 14 25.0% 2 45.5% 5 35.5% 11 66.7% 10 (Don’t know) 8.7% 4 0.0% 0 20.0% 4 11.1% 3 12.5% 1 0.0% 0 12.9% 4 0.0% 0 Base: 462620278113115

Q03 What do you intend to buy in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway- Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who intend to shop in the centre at Q01

Food and groceries 94.7% 72 94.7% 36 94.7% 36 97.1% 33 82.4% 14 100.0% 25 91.1% 41 100.0% 31 Newspapers / Magazines 1.3% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 4.0% 1 2.2% 1 0.0% 0 Confectionery / Tobacco 1.3% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 3.2% 1 Clothing / Footwear 2.6% 2 0.0% 0 5.3% 2 2.9% 1 5.9% 1 0.0% 0 4.4% 2 0.0% 0 Furniture / Carpets / Soft 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 furnishings Domestic electrical goods 3.9% 3 2.6% 1 5.3% 2 2.9% 1 5.9% 1 4.0% 1 2.2% 1 6.5% 2 Other electrical goods (TV, 1.3% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 3.2% 1 Hi-fi etc) DIY / Hardware / Gardening 3.9% 3 2.6% 1 5.3% 2 2.9% 1 0.0% 0 8.0% 2 4.4% 2 3.2% 1 Other household goods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gifts / Jewellery / China and 1.3% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 4.0% 1 2.2% 1 0.0% 0 Glass Books / CD’s / DVDs / Toys 2.6% 2 5.3% 2 0.0% 0 0.0% 0 11.8% 2 0.0% 0 4.4% 2 0.0% 0 / Hobbies Health / Beauty / Chemist 5.3% 4 2.6% 1 7.9% 3 5.9% 2 5.9% 1 4.0% 1 4.4% 2 6.5% 2 items Specialist foods / goods / 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 items specific to that centre Other 1.3% 1 0.0% 0 2.6% 1 0.0% 0 5.9% 1 0.0% 0 2.2% 1 0.0% 0 Flowers 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 7638383417254531

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 95 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q04 Approximately how much will you spend in total on each of the following during your visit to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street? Those who intend to shop in the centre at Q01

Food & Grocery

Nothing 3.9% 3 5.3% 2 2.6% 1 0.0% 0 17.6% 3 0.0% 0 6.7% 3 0.0% 0 Less than £5.00 19.7% 15 23.7% 9 15.8% 6 23.5% 8 35.3% 6 4.0% 1 17.8% 8 22.6% 7 £5.01-£10.00 26.3% 20 31.6% 12 21.1% 8 35.3% 12 5.9% 1 28.0% 7 28.9% 13 22.6% 7 £10.01-£20.00 23.7% 18 21.1% 8 26.3% 10 23.5% 8 0.0% 0 40.0% 10 15.6% 7 35.5% 11 £20.01-£30.00 7.9% 6 2.6% 1 13.2% 5 5.9% 2 11.8% 2 8.0% 2 13.3% 6 0.0% 0 £30.01-£40.00 11.8% 9 10.5% 4 13.2% 5 8.8% 3 17.6% 3 12.0% 3 13.3% 6 9.7% 3 £40.01-£50.00 5.3% 4 5.3% 2 5.3% 2 0.0% 0 11.8% 2 8.0% 2 2.2% 1 9.7% 3 £50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 1.3% 1 0.0% 0 2.6% 1 2.9% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Mean: 14.7 12.8 16.6 11.7 15.7 18.0 14.3 15.3 Base: 7638383417254531

Non-food

Nothing 17.1% 13 18.4% 7 15.8% 6 20.6% 7 5.9% 1 20.0% 5 22.2% 10 9.7% 3 Less than £5.00 2.6% 2 0.0% 0 5.3% 2 0.0% 0 5.9% 1 4.0% 1 4.4% 2 0.0% 0 £5.01-£10.00 1.3% 1 0.0% 0 2.6% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 3.2% 1 £10.01-£20.00 1.3% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 4.0% 1 2.2% 1 0.0% 0 £20.01-£30.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £30.01-£40.00 2.6% 2 2.6% 1 2.6% 1 0.0% 0 0.0% 0 8.0% 2 0.0% 0 6.5% 2 £40.01-£50.00 7.9% 6 7.9% 3 7.9% 3 5.9% 2 17.6% 3 4.0% 1 11.1% 5 3.2% 1 £50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £75.01-£100.00 2.6% 2 2.6% 1 2.6% 1 2.9% 1 5.9% 1 0.0% 0 2.2% 1 3.2% 1 £100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 64.5% 49 68.4% 26 60.5% 23 67.6% 23 64.7% 11 60.0% 15 57.8% 26 74.2% 23 Mean: 20.1 21.5 19.0 16.8 37.5 13.3 17.5 26.3 Base: 7638383417254531

Eating / drinking out

Nothing 17.1% 13 21.1% 8 13.2% 5 14.7% 5 17.6% 3 20.0% 5 24.4% 11 6.5% 2 Less than £5.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £5.01-£10.00 1.3% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 3.2% 1 £10.01-£20.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £20.01-£30.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £30.01-£40.00 1.3% 1 0.0% 0 2.6% 1 0.0% 0 5.9% 1 0.0% 0 2.2% 1 0.0% 0 £40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 80.3% 61 76.3% 29 84.2% 32 85.3% 29 76.5% 13 76.0% 19 73.3% 33 90.3% 28 Mean: 2.83 0.83 5.83 0.00 8.75 1.25 2.92 2.50 Base: 7638383417254531

Q05 Do you intend to visit any leisure / entertainment facilities or eat / drink in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today?

Yes 14.9% 15 17.3% 9 12.2% 6 17.6% 9 15.0% 3 10.0% 3 18.3% 11 9.8% 4 No 84.2% 85 82.7% 43 85.7% 42 82.4% 42 80.0% 16 90.0% 27 80.0% 48 90.2% 37 (Don’t know) 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 Base: 101 52 49 51 20 30 60 41

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 96 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q06 And what type of facilities do you intend to visit today? Those who said Yes at Q05

Sports facilities 6.7% 1 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 9.1% 1 0.0% 0 Pubs / bars 6.7% 1 11.1% 1 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 0 25.0% 1 Restaurants 13.3% 2 11.1% 1 16.7% 1 0.0% 0 33.3% 1 33.3% 1 18.2% 2 0.0% 0 Takeaway food 20.0% 3 11.1% 1 33.3% 2 11.1% 1 33.3% 1 33.3% 1 27.3% 3 0.0% 0 Walk about / look around 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cafes / Coffee Shops 46.7% 7 66.7% 6 16.7% 1 66.7% 6 33.3% 1 0.0% 0 36.4% 4 75.0% 3 Theatre / cinema 6.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 0 33.3% 1 9.1% 1 0.0% 0 Other 6.7% 1 0.0% 0 16.7% 1 0.0% 0 0.0% 0 33.3% 1 9.1% 1 0.0% 0 Library 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 1596933114

Q07 How did you travel to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ?

Car-driver 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Car-passenger 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bus / coach 6.9% 7 7.7% 4 6.1% 3 7.8% 4 5.0% 1 6.7% 2 10.0% 6 2.4% 1 Train / Tube 31.7% 32 36.5% 19 26.5% 13 33.3% 17 25.0% 5 33.3% 10 33.3% 20 29.3% 12 Taxi 3.0% 3 1.9% 1 4.1% 2 0.0% 0 5.0% 1 6.7% 2 3.3% 2 2.4% 1 Walked 58.4% 59 53.8% 28 63.3% 31 58.8% 30 65.0% 13 53.3% 16 53.3% 32 65.9% 27 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 101 52 49 51 20 30 60 41

Q08 Where did you park your car in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway- Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who said car-driver at Q07

Supermarket car park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Work car park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Masterpark / NCP car park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Off street public car park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 On-street / car park meter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Residential parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 00000000

Q09 Was this your first choice place to park ? Those who said car-driver at Q07

Yes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 00000000

Q10 How long was your journey time to reach Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who said car-driver / passenger at Q07

0-5 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6-10 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11-15 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16-30 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30 minutes or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 00000000

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 97 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q11 Which other shopping centres or towns do you use regularly, i.e. at least once a month ?

No other centre 5.9% 6 7.7% 4 4.1% 2 7.8% 4 0.0% 0 6.7% 2 5.0% 3 7.3% 3 Ashcroft Kings Mall 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Baker Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bayswater 4.0% 4 0.0% 0 8.2% 4 2.0% 1 5.0% 1 6.7% 2 5.0% 3 2.4% 1 Bluewater 6.9% 7 5.8% 3 8.2% 4 9.8% 5 10.0% 2 0.0% 0 6.7% 4 7.3% 3 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Broadway Shopping Mall 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brompton Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Church Street – Edgware 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 Road North Covent Garden 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Edgware Road (south of 2.0% 2 1.9% 1 2.0% 1 0.0% 0 5.0% 1 3.3% 1 1.7% 1 2.4% 1 Harrow Road Flyover) 9.9% 10 11.5% 6 8.2% 4 13.7% 7 5.0% 1 6.7% 2 13.3% 8 4.9% 2 Harrow Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington High Street 5.9% 6 5.8% 3 6.1% 3 7.8% 4 10.0% 2 0.0% 0 10.0% 6 0.0% 0 Kings Road 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 Knightsbridge 4.0% 4 3.8% 2 4.1% 2 2.0% 1 10.0% 2 3.3% 1 5.0% 3 2.4% 1 Ladbroke Grove 6.9% 7 5.8% 3 8.2% 4 5.9% 3 0.0% 0 13.3% 4 6.7% 4 7.3% 3 Marylebone High Street 5.9% 6 7.7% 4 4.1% 2 3.9% 2 5.0% 1 10.0% 3 6.7% 4 4.9% 2 Oxford Street / West End / 47.5% 48 51.9% 27 42.9% 21 58.8% 30 50.0% 10 26.7% 8 45.0% 27 51.2% 21 Regent Street / Bond Street Praed Street 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Queensway / Westbourne 45.5% 46 40.4% 21 51.0% 25 41.2% 21 45.0% 9 53.3% 16 40.0% 24 53.7% 22 Grove Shepherd’s Bush W12 2.0% 2 3.8% 2 0.0% 0 0.0% 0 10.0% 2 0.0% 0 1.7% 1 2.4% 1 St Johns Wood 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Court Road 11.9% 12 15.4% 8 8.2% 4 15.7% 8 0.0% 0 13.3% 4 11.7% 7 12.2% 5 Bridge Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warwick Way / Tachbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street Waterloo 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 10.9% 11 15.4% 8 6.1% 3 3.9% 2 25.0% 5 13.3% 4 11.7% 7 9.8% 4 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kilburn 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lakeside 3.0% 3 3.8% 2 2.0% 1 2.0% 1 0.0% 0 6.7% 2 1.7% 1 4.9% 2 Primrose Hill 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Victoria Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 101 52 49 51 20 30 60 41

Q12 Approximately how much time will you spend in the shopping area in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today?

0-15 minutes 13.9% 14 13.5% 7 14.3% 7 17.6% 9 15.0% 3 6.7% 2 15.0% 9 12.2% 5 16-30 minutes 32.7% 33 34.6% 18 30.6% 15 29.4% 15 40.0% 8 33.3% 10 25.0% 15 43.9% 18 31 minutes – under 1 hour 9.9% 10 13.5% 7 6.1% 3 9.8% 5 0.0% 0 16.7% 5 13.3% 8 4.9% 2 1–1½hours 19.8% 20 15.4% 8 24.5% 12 13.7% 7 30.0% 6 23.3% 7 21.7% 13 17.1% 7 Over 1 ½ - 2 hours 4.0% 4 5.8% 3 2.0% 1 3.9% 2 5.0% 1 3.3% 1 3.3% 2 4.9% 2 Over 2-3 hours 2.0% 2 0.0% 0 4.1% 2 2.0% 1 5.0% 1 0.0% 0 3.3% 2 0.0% 0 Over 3 hours 14.9% 15 13.5% 7 16.3% 8 21.6% 11 0.0% 0 13.3% 4 15.0% 9 14.6% 6 (Don’t know) 3.0% 3 3.8% 2 2.0% 1 2.0% 1 5.0% 1 3.3% 1 3.3% 2 2.4% 1 Base: 101 52 49 51 20 30 60 41

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 98 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q13 How often do you shop in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway- Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Everyday 35.6% 36 40.4% 21 30.6% 15 41.2% 21 40.0% 8 23.3% 7 40.0% 24 29.3% 12 2-3 times a week 9.9% 10 7.7% 4 12.2% 6 7.8% 4 15.0% 3 10.0% 3 13.3% 8 4.9% 2 Once a week 12.9% 13 9.6% 5 16.3% 8 11.8% 6 10.0% 2 16.7% 5 10.0% 6 17.1% 7 Once a fortnight 8.9% 9 11.5% 6 6.1% 3 9.8% 5 5.0% 1 10.0% 3 8.3% 5 9.8% 4 Once a month 8.9% 9 7.7% 4 10.2% 5 11.8% 6 0.0% 0 10.0% 3 6.7% 4 12.2% 5 Less than once a month 12.9% 13 11.5% 6 14.3% 7 7.8% 4 20.0% 4 16.7% 5 15.0% 9 9.8% 4 Never 7.9% 8 11.5% 6 4.1% 2 7.8% 4 5.0% 1 10.0% 3 3.3% 2 14.6% 6 (Don’t know) 3.0% 3 0.0% 0 6.1% 3 2.0% 1 5.0% 1 3.3% 1 3.3% 2 2.4% 1 Base: 101 52 49 51 20 30 60 41

Mean Score - Very good=5, Quite good=4, Neither good nor poor=3, Quite poor=2, Very poor=1

Q14 Please rate Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street in respect of the following factors?

Availability of parking

Very good 2.0% 2 3.8% 2 0.0% 0 0.0% 0 0.0% 0 6.7% 2 1.7% 1 2.4% 1 Quite good 10.9% 11 19.2% 10 2.0% 1 11.8% 6 20.0% 4 3.3% 1 10.0% 6 12.2% 5 Neither good nor poor 5.9% 6 3.8% 2 8.2% 4 2.0% 1 5.0% 1 13.3% 4 5.0% 3 7.3% 3 Quite poor 9.9% 10 15.4% 8 4.1% 2 11.8% 6 15.0% 3 3.3% 1 10.0% 6 9.8% 4 Very poor 31.7% 32 32.7% 17 30.6% 15 29.4% 15 45.0% 9 26.7% 8 31.7% 19 31.7% 13 (Don’t know) 39.6% 40 25.0% 13 55.1% 27 45.1% 23 15.0% 3 46.7% 14 41.7% 25 36.6% 15 Mean: 2.03 2.28 1.59 1.93 2.00 2.25 1.97 2.12 Base: 101 52 49 51 20 30 60 41

Parking charges

Very good 2.0% 2 3.8% 2 0.0% 0 0.0% 0 0.0% 0 6.7% 2 1.7% 1 2.4% 1 Quite good 6.9% 7 11.5% 6 2.0% 1 9.8% 5 5.0% 1 3.3% 1 5.0% 3 9.8% 4 Neither good nor poor 6.9% 7 7.7% 4 6.1% 3 2.0% 1 10.0% 2 13.3% 4 6.7% 4 7.3% 3 Quite poor 6.9% 7 9.6% 5 4.1% 2 5.9% 3 15.0% 3 3.3% 1 5.0% 3 9.8% 4 Very poor 33.7% 34 34.6% 18 32.7% 16 29.4% 15 50.0% 10 30.0% 9 31.7% 19 36.6% 15 (Don’t know) 43.6% 44 32.7% 17 55.1% 27 52.9% 27 20.0% 4 43.3% 13 50.0% 30 34.1% 14 Mean: 1.88 2.11 1.50 1.83 1.63 2.18 1.80 1.96 Base: 101 52 49 51 20 30 60 41

Traffic congestion

Very good 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 Quite good 16.8% 17 21.2% 11 12.2% 6 19.6% 10 15.0% 3 13.3% 4 16.7% 10 17.1% 7 Neither good nor poor 12.9% 13 7.7% 4 18.4% 9 9.8% 5 15.0% 3 16.7% 5 10.0% 6 17.1% 7 Quite poor 12.9% 13 21.2% 11 4.1% 2 11.8% 6 25.0% 5 6.7% 2 13.3% 8 12.2% 5 Very poor 30.7% 31 32.7% 17 28.6% 14 31.4% 16 40.0% 8 23.3% 7 33.3% 20 26.8% 11 (Don’t know) 25.7% 26 15.4% 8 36.7% 18 27.5% 14 5.0% 1 36.7% 11 26.7% 16 24.4% 10 Mean: 2.25 2.27 2.23 2.24 2.05 2.47 2.14 2.42 Base: 101 52 49 51 20 30 60 41

Bus service

Very good 11.9% 12 9.6% 5 14.3% 7 15.7% 8 10.0% 2 6.7% 2 11.7% 7 12.2% 5 Quite good 38.6% 39 40.4% 21 36.7% 18 41.2% 21 35.0% 7 36.7% 11 38.3% 23 39.0% 16 Neither good nor poor 26.7% 27 28.8% 15 24.5% 12 23.5% 12 30.0% 6 30.0% 9 28.3% 17 24.4% 10 Quite poor 5.0% 5 7.7% 4 2.0% 1 2.0% 1 10.0% 2 6.7% 2 3.3% 2 7.3% 3 Very poor 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 (Don’t know) 16.8% 17 11.5% 6 22.4% 11 15.7% 8 15.0% 3 20.0% 6 16.7% 10 17.1% 7 Mean: 3.67 3.54 3.82 3.79 3.53 3.54 3.66 3.68 Base: 101 52 49 51 20 30 60 41

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 99 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Personal safety

Very good 17.8% 18 15.4% 8 20.4% 10 21.6% 11 25.0% 5 6.7% 2 16.7% 10 19.5% 8 Quite good 50.5% 51 55.8% 29 44.9% 22 54.9% 28 25.0% 5 60.0% 18 46.7% 28 56.1% 23 Neither good nor poor 18.8% 19 19.2% 10 18.4% 9 13.7% 7 40.0% 8 13.3% 4 23.3% 14 12.2% 5 Quite poor 2.0% 2 0.0% 0 4.1% 2 2.0% 1 0.0% 0 3.3% 1 1.7% 1 2.4% 1 Very poor 2.0% 2 3.8% 2 0.0% 0 0.0% 0 0.0% 0 6.7% 2 1.7% 1 2.4% 1 (Don’t know) 8.9% 9 5.8% 3 12.2% 6 7.8% 4 10.0% 2 10.0% 3 10.0% 6 7.3% 3 Mean: 3.88 3.84 3.93 4.04 3.83 3.63 3.83 3.95 Base: 101 52 49 51 20 30 60 41

Range of shops and services available

Very good 27.7% 28 28.8% 15 26.5% 13 31.4% 16 30.0% 6 20.0% 6 28.3% 17 26.8% 11 Quite good 51.5% 52 53.8% 28 49.0% 24 56.9% 29 45.0% 9 46.7% 14 45.0% 27 61.0% 25 Neither good nor poor 10.9% 11 11.5% 6 10.2% 5 5.9% 3 15.0% 3 16.7% 5 13.3% 8 7.3% 3 Quite poor 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 Very poor 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 (Don’t know) 7.9% 8 3.8% 2 12.2% 6 5.9% 3 5.0% 1 13.3% 4 10.0% 6 4.9% 2 Mean: 4.13 4.14 4.12 4.27 4.00 3.96 4.07 4.21 Base: 101 52 49 51 20 30 60 41

Quality of shops and services available

Very good 15.8% 16 13.5% 7 18.4% 9 15.7% 8 15.0% 3 16.7% 5 15.0% 9 17.1% 7 Quite good 59.4% 60 61.5% 32 57.1% 28 68.6% 35 40.0% 8 56.7% 17 58.3% 35 61.0% 25 Neither good nor poor 14.9% 15 17.3% 9 12.2% 6 11.8% 6 30.0% 6 10.0% 3 16.7% 10 12.2% 5 Quite poor 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 8.9% 9 5.8% 3 12.2% 6 3.9% 2 15.0% 3 13.3% 4 8.3% 5 9.8% 4 Mean: 3.99 3.92 4.07 4.04 3.82 4.00 3.95 4.05 Base: 101 52 49 51 20 30 60 41

Daytime entertainment and leisure facilities

Very good 6.9% 7 9.6% 5 4.1% 2 9.8% 5 5.0% 1 3.3% 1 6.7% 4 7.3% 3 Quite good 54.5% 55 57.7% 30 51.0% 25 62.7% 32 50.0% 10 43.3% 13 56.7% 34 51.2% 21 Neither good nor poor 12.9% 13 9.6% 5 16.3% 8 9.8% 5 20.0% 4 13.3% 4 11.7% 7 14.6% 6 Quite poor 3.0% 3 3.8% 2 2.0% 1 0.0% 0 5.0% 1 6.7% 2 3.3% 2 2.4% 1 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 22.8% 23 19.2% 10 26.5% 13 17.6% 9 20.0% 4 33.3% 10 21.7% 13 24.4% 10 Mean: 3.85 3.90 3.78 4.00 3.69 3.65 3.85 3.84 Base: 101 52 49 51 20 30 60 41

Evening entertainment and leisure facilities

Very good 7.9% 8 9.6% 5 6.1% 3 7.8% 4 5.0% 1 10.0% 3 6.7% 4 9.8% 4 Quite good 42.6% 43 48.1% 25 36.7% 18 47.1% 24 45.0% 9 33.3% 10 45.0% 27 39.0% 16 Neither good nor poor 16.8% 17 11.5% 6 22.4% 11 15.7% 8 25.0% 5 13.3% 4 15.0% 9 19.5% 8 Quite poor 3.0% 3 1.9% 1 4.1% 2 3.9% 2 0.0% 0 3.3% 1 5.0% 3 0.0% 0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 29.7% 30 28.8% 15 30.6% 15 25.5% 13 25.0% 5 40.0% 12 28.3% 17 31.7% 13 Mean: 3.79 3.92 3.65 3.79 3.73 3.83 3.74 3.86 Base: 101 52 49 51 20 30 60 41

Town Centre events

Very good 5.9% 6 7.7% 4 4.1% 2 3.9% 2 5.0% 1 10.0% 3 3.3% 2 9.8% 4 Quite good 35.6% 36 38.5% 20 32.7% 16 37.3% 19 40.0% 8 30.0% 9 31.7% 19 41.5% 17 Neither good nor poor 17.8% 18 17.3% 9 18.4% 9 11.8% 6 25.0% 5 23.3% 7 18.3% 11 17.1% 7 Quite poor 5.0% 5 5.8% 3 4.1% 2 3.9% 2 10.0% 2 3.3% 1 3.3% 2 7.3% 3 Very poor 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 (Don’t know) 34.7% 35 28.8% 15 40.8% 20 43.1% 22 20.0% 4 30.0% 9 41.7% 25 24.4% 10 Mean: 3.62 3.62 3.62 3.72 3.50 3.57 3.54 3.71 Base: 101 52 49 51 20 30 60 41

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 100 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Liveliness / street life / character

Very good 20.8% 21 21.2% 11 20.4% 10 19.6% 10 35.0% 7 13.3% 4 18.3% 11 24.4% 10 Quite good 54.5% 55 51.9% 27 57.1% 28 60.8% 31 50.0% 10 46.7% 14 56.7% 34 51.2% 21 Neither good nor poor 9.9% 10 9.6% 5 10.2% 5 7.8% 4 5.0% 1 16.7% 5 10.0% 6 9.8% 4 Quite poor 5.0% 5 5.8% 3 4.1% 2 3.9% 2 5.0% 1 6.7% 2 5.0% 3 4.9% 2 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 9.9% 10 11.5% 6 8.2% 4 7.8% 4 5.0% 1 16.7% 5 10.0% 6 9.8% 4 Mean: 4.01 4.00 4.02 4.04 4.21 3.80 3.98 4.05 Base: 101 52 49 51 20 30 60 41

The market

Very good 13.9% 14 9.6% 5 18.4% 9 11.8% 6 20.0% 4 13.3% 4 13.3% 8 14.6% 6 Quite good 36.6% 37 40.4% 21 32.7% 16 35.3% 18 50.0% 10 30.0% 9 31.7% 19 43.9% 18 Neither good nor poor 8.9% 9 11.5% 6 6.1% 3 9.8% 5 0.0% 0 13.3% 4 8.3% 5 9.8% 4 Quite poor 2.0% 2 3.8% 2 0.0% 0 0.0% 0 0.0% 0 6.7% 2 1.7% 1 2.4% 1 Very poor 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 (Don’t know) 37.6% 38 34.6% 18 40.8% 20 43.1% 22 25.0% 5 36.7% 11 43.3% 26 29.3% 12 Mean: 3.97 3.85 4.10 4.03 4.07 3.79 3.94 4.00 Base: 101 52 49 51 20 30 60 41

Quality / number of places to eat-drink

Very good 27.7% 28 30.8% 16 24.5% 12 29.4% 15 45.0% 9 13.3% 4 31.7% 19 22.0% 9 Quite good 50.5% 51 46.2% 24 55.1% 27 56.9% 29 40.0% 8 46.7% 14 48.3% 29 53.7% 22 Neither good nor poor 10.9% 11 11.5% 6 10.2% 5 7.8% 4 10.0% 2 16.7% 5 8.3% 5 14.6% 6 Quite poor 2.0% 2 3.8% 2 0.0% 0 2.0% 1 0.0% 0 3.3% 1 3.3% 2 0.0% 0 Very poor 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 (Don’t know) 7.9% 8 5.8% 3 10.2% 5 3.9% 2 5.0% 1 16.7% 5 6.7% 4 9.8% 4 Mean: 4.11 4.06 4.16 4.18 4.37 3.76 4.13 4.08 Base: 101 52 49 51 20 30 60 41

General shopping environment

Very good 23.8% 24 15.4% 8 32.7% 16 19.6% 10 30.0% 6 26.7% 8 23.3% 14 24.4% 10 Quite good 56.4% 57 65.4% 34 46.9% 23 60.8% 31 60.0% 12 46.7% 14 55.0% 33 58.5% 24 Neither good nor poor 8.9% 9 11.5% 6 6.1% 3 7.8% 4 0.0% 0 16.7% 5 10.0% 6 7.3% 3 Quite poor 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 9.9% 10 7.7% 4 12.2% 6 11.8% 6 5.0% 1 10.0% 3 10.0% 6 9.8% 4 Mean: 4.14 4.04 4.26 4.13 4.21 4.11 4.11 4.19 Base: 101 52 49 51 20 30 60 41

Layout of centre

Very good 18.8% 19 15.4% 8 22.4% 11 15.7% 8 25.0% 5 20.0% 6 18.3% 11 19.5% 8 Quite good 56.4% 57 61.5% 32 51.0% 25 66.7% 34 40.0% 8 50.0% 15 51.7% 31 63.4% 26 Neither good nor poor 9.9% 10 17.3% 9 2.0% 1 5.9% 3 15.0% 3 13.3% 4 10.0% 6 9.8% 4 Quite poor 2.0% 2 0.0% 0 4.1% 2 3.9% 2 0.0% 0 0.0% 0 3.3% 2 0.0% 0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 12.9% 13 5.8% 3 20.4% 10 7.8% 4 20.0% 4 16.7% 5 16.7% 10 7.3% 3 Mean: 4.06 3.98 4.15 4.02 4.13 4.08 4.02 4.11 Base: 101 52 49 51 20 30 60 41

Size / quality of supermarket(s)

Very good 17.8% 18 13.5% 7 22.4% 11 17.6% 9 20.0% 4 16.7% 5 16.7% 10 19.5% 8 Quite good 50.5% 51 50.0% 26 51.0% 25 54.9% 28 40.0% 8 50.0% 15 45.0% 27 58.5% 24 Neither good nor poor 14.9% 15 21.2% 11 8.2% 4 11.8% 6 15.0% 3 20.0% 6 21.7% 13 4.9% 2 Quite poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Very poor 3.0% 3 1.9% 1 4.1% 2 3.9% 2 5.0% 1 0.0% 0 3.3% 2 2.4% 1 (Don’t know) 13.9% 14 13.5% 7 14.3% 7 11.8% 6 20.0% 4 13.3% 4 13.3% 8 14.6% 6 Mean: 3.93 3.84 4.02 3.93 3.88 3.96 3.83 4.09 Base: 101 52 49 51 20 30 60 41

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 101 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q15 What improvement would you like to see made to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 51.5% 52 57.7% 30 44.9% 22 49.0% 25 35.0% 7 66.7% 20 48.3% 29 56.1% 23 Increase the range of national 3.0% 3 5.8% 3 0.0% 0 5.9% 3 0.0% 0 0.0% 0 0.0% 0 7.3% 3 / multiple chain stores Increase the range of local / 3.0% 3 1.9% 1 4.1% 2 3.9% 2 0.0% 0 3.3% 1 5.0% 3 0.0% 0 speciality retailers Improve quality of shops and 11.9% 12 7.7% 4 16.3% 8 17.6% 9 5.0% 1 6.7% 2 6.7% 4 19.5% 8 services Improve the appearance of 3.0% 3 1.9% 1 4.1% 2 5.9% 3 0.0% 0 0.0% 0 5.0% 3 0.0% 0 the town centre Improve the market 3.0% 3 5.8% 3 0.0% 0 2.0% 1 10.0% 2 0.0% 0 5.0% 3 0.0% 0 Make the centre safer (more 20.8% 21 15.4% 8 26.5% 13 25.5% 13 20.0% 4 13.3% 4 20.0% 12 22.0% 9 CCTV, policing, better lighting etc) Remove / reduce traffic 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 congestion Provide more housing in the 2.0% 2 1.9% 1 2.0% 1 3.9% 2 0.0% 0 0.0% 0 3.3% 2 0.0% 0 town-centre Improve frequency of public 8.9% 9 3.8% 2 14.3% 7 7.8% 4 15.0% 3 6.7% 2 10.0% 6 7.3% 3 transport Improve car parking 5.9% 6 5.8% 3 6.1% 3 3.9% 2 10.0% 2 6.7% 2 8.3% 5 2.4% 1 availability / reduce parking charges Provide better entertainment 5.0% 5 3.8% 2 6.1% 3 5.9% 3 10.0% 2 0.0% 0 6.7% 4 2.4% 1 /leisure Improve quality and range of 14.9% 15 7.7% 4 22.4% 11 15.7% 8 20.0% 4 10.0% 3 18.3% 11 9.8% 4 cafes and restaurants Improve pedestrian links and 4.0% 4 1.9% 1 6.1% 3 3.9% 2 0.0% 0 6.7% 2 1.7% 1 7.3% 3 facilities in the town centre Improve food store 4.0% 4 3.8% 2 4.1% 2 3.9% 2 10.0% 2 0.0% 0 5.0% 3 2.4% 1 Other 5.9% 6 9.6% 5 2.0% 1 7.8% 4 5.0% 1 3.3% 1 3.3% 2 9.8% 4 Acinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Make it cleaner 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 A Marks and Spencers 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A supermarket 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 More food outlets 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More shops in general 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower the prices 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 More independent shops 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 5.9% 6 5.8% 3 6.1% 3 3.9% 2 15.0% 3 3.3% 1 8.3% 5 2.4% 1 Base: 101 52 49 51 20 30 60 41

Q16 Do you or other members of your household ever come to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street in the evenings?

Yes 37.6% 38 38.5% 20 36.7% 18 49.0% 25 35.0% 7 20.0% 6 50.0% 30 19.5% 8 No 62.4% 63 61.5% 32 63.3% 31 51.0% 26 65.0% 13 80.0% 24 50.0% 30 80.5% 33 Base: 101 52 49 51 20 30 60 41

Q17 What do you or other members of your household do in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street in the evening? Those who said Yes at Q16

Sports facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pubs / bars 26.3% 10 25.0% 5 27.8% 5 28.0% 7 28.6% 2 16.7% 1 30.0% 9 12.5% 1 Restaurants 68.4% 26 75.0% 15 61.1% 11 76.0% 19 42.9% 3 66.7% 4 70.0% 21 62.5% 5 Cafes / coffee shops 23.7% 9 25.0% 5 22.2% 4 28.0% 7 28.6% 2 0.0% 0 23.3% 7 25.0% 2 Services (eg. cash tills) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Takeaway food 13.2% 5 20.0% 4 5.6% 1 8.0% 2 14.3% 1 33.3% 2 10.0% 3 25.0% 2 Walk about / look around 15.8% 6 10.0% 2 22.2% 4 16.0% 4 28.6% 2 0.0% 0 20.0% 6 0.0% 0 Cinema 76.3% 29 75.0% 15 77.8% 14 68.0% 17 100.0% 7 83.3% 5 76.7% 23 75.0% 6 Theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nightclubs 2.6% 1 0.0% 0 5.6% 1 4.0% 1 0.0% 0 0.0% 0 3.3% 1 0.0% 0 Other 7.9% 3 0.0% 0 16.7% 3 8.0% 2 0.0% 0 16.7% 1 6.7% 2 12.5% 1 Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 382018257 6308

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 102 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q18 What do you like about visiting the leisure / pubs and bars / restaurant facilities in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 41.6% 42 48.1% 25 34.7% 17 43.1% 22 25.0% 5 50.0% 15 28.3% 17 61.0% 25 Close to home / easy to get 30.7% 31 25.0% 13 36.7% 18 27.5% 14 45.0% 9 26.7% 8 40.0% 24 17.1% 7 to Good theatre 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 Good choice of restaurants 20.8% 21 19.2% 10 22.4% 11 15.7% 8 30.0% 6 23.3% 7 28.3% 17 9.8% 4 Good quality of restaurants 3.0% 3 0.0% 0 6.1% 3 3.9% 2 5.0% 1 0.0% 0 5.0% 3 0.0% 0 Good quality of pubs / bars 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good choice of pubs / bars 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 Good health / fitness 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 facilities Other 6.9% 7 7.7% 4 6.1% 3 9.8% 5 5.0% 1 3.3% 1 6.7% 4 7.3% 3 Atmosphere 2.0% 2 3.8% 2 0.0% 0 3.9% 2 0.0% 0 0.0% 0 1.7% 1 2.4% 1 Convenient 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Friendly 3.0% 3 3.8% 2 2.0% 1 2.0% 1 10.0% 2 0.0% 0 5.0% 3 0.0% 0 (Don’t know) 3.0% 3 1.9% 1 4.1% 2 0.0% 0 10.0% 2 3.3% 1 3.3% 2 2.4% 1 Base: 101 52 49 51 20 30 60 41

Q19 What do you dislike about visiting the leisure / pubs and bars / restaurant facilities in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 78.2% 79 82.7% 43 73.5% 36 74.5% 38 75.0% 15 86.7% 26 75.0% 45 82.9% 34 Poor choice of facilities 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Too expensive 9.9% 10 11.5% 6 8.2% 4 13.7% 7 5.0% 1 6.7% 2 8.3% 5 12.2% 5 Unsafe / poor security / 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 dangerous Lack of car parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Car parking charges 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lack of public transport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 3.0% 3 0.0% 0 6.1% 3 3.9% 2 5.0% 1 0.0% 0 5.0% 3 0.0% 0 It needs cleaning 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 Poor quality facilities 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 Too smokey 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too busy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Close too early 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 (Don’t know) 5.0% 5 5.8% 3 4.1% 2 3.9% 2 10.0% 2 3.3% 1 6.7% 4 2.4% 1 Base: 101 52 49 51 20 30 60 41

SEX Sex:

Male 51.5% 52 100.0% 52 0.0% 0 51.0% 26 50.0% 10 53.3% 16 36.7% 22 73.2% 30 Female 48.5% 49 0.0% 0 100.0% 49 49.0% 25 50.0% 10 46.7% 14 63.3% 38 26.8% 11 Base: 101 52 49 51 20 30 60 41

AGE Age Group:

18 - 24 years 32.7% 33 42.3% 22 22.4% 11 64.7% 33 0.0% 0 0.0% 0 30.0% 18 36.6% 15 25 - 34 years 17.8% 18 7.7% 4 28.6% 14 35.3% 18 0.0% 0 0.0% 0 21.7% 13 12.2% 5 35 - 44 years 15.8% 16 15.4% 8 16.3% 8 0.0% 0 80.0% 16 0.0% 0 23.3% 14 4.9% 2 45 - 54 years 4.0% 4 3.8% 2 4.1% 2 0.0% 0 20.0% 4 0.0% 0 1.7% 1 7.3% 3 55 - 64 years 20.8% 21 25.0% 13 16.3% 8 0.0% 0 0.0% 0 70.0% 21 11.7% 7 34.1% 14 65+ years 8.9% 9 5.8% 3 12.2% 6 0.0% 0 0.0% 0 30.0% 9 11.7% 7 4.9% 2 Base: 101 52 49 51 20 30 60 41

SEG Socio-economic group

AB 24.8% 25 21.2% 11 28.6% 14 21.6% 11 35.0% 7 23.3% 7 41.7% 25 0.0% 0 C1 34.7% 35 21.2% 11 49.0% 24 39.2% 20 40.0% 8 23.3% 7 58.3% 35 0.0% 0 C2 16.8% 17 28.8% 15 4.1% 2 11.8% 6 20.0% 4 23.3% 7 0.0% 0 41.5% 17 DE 23.8% 24 28.8% 15 18.4% 9 27.5% 14 5.0% 1 30.0% 9 0.0% 0 58.5% 24 Base: 101 52 49 51 20 30 60 41

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 103 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

INC Approximate income of main wage earner:

Less than £15,000 22.8% 23 26.9% 14 18.4% 9 31.4% 16 5.0% 1 20.0% 6 11.7% 7 39.0% 16 £16,000-£25,000 20.8% 21 13.5% 7 28.6% 14 29.4% 15 10.0% 2 13.3% 4 26.7% 16 12.2% 5 £26,000-£35,000 7.9% 8 11.5% 6 4.1% 2 2.0% 1 30.0% 6 3.3% 1 10.0% 6 4.9% 2 £36,000-£50,000 5.0% 5 7.7% 4 2.0% 1 5.9% 3 5.0% 1 3.3% 1 8.3% 5 0.0% 0 £50,000 + 5.9% 6 3.8% 2 8.2% 4 3.9% 2 10.0% 2 6.7% 2 10.0% 6 0.0% 0 (Refused) 37.6% 38 36.5% 19 38.8% 19 27.5% 14 40.0% 8 53.3% 16 33.3% 20 43.9% 18 Base: 101 52 49 51 20 30 60 41

ETH Ethnicity:

White - British 60.4% 61 61.5% 32 59.2% 29 52.9% 27 65.0% 13 70.0% 21 56.7% 34 65.9% 27 White - Irish 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 Any other White background 6.9% 7 3.8% 2 10.2% 5 9.8% 5 5.0% 1 3.3% 1 11.7% 7 0.0% 0 White and Black Caribbean 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 White and black African 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 White and Asian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Any other mixed background 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Indian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pakistani 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Any other Asian background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Caribbean 5.0% 5 7.7% 4 2.0% 1 3.9% 2 10.0% 2 3.3% 1 5.0% 3 4.9% 2 African 5.0% 5 5.8% 3 4.1% 2 3.9% 2 5.0% 1 6.7% 2 5.0% 3 4.9% 2 Any other black background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chinese 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chinese other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other ethnic group 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Australian 5.0% 5 0.0% 0 10.2% 5 5.9% 3 5.0% 1 3.3% 1 8.3% 5 0.0% 0 Canadian 2.0% 2 0.0% 0 4.1% 2 2.0% 1 5.0% 1 0.0% 0 1.7% 1 2.4% 1 Danish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 French 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Greek 2.0% 2 3.8% 2 0.0% 0 3.9% 2 0.0% 0 0.0% 0 0.0% 0 4.9% 2 Italian 2.0% 2 3.8% 2 0.0% 0 3.9% 2 0.0% 0 0.0% 0 0.0% 0 4.9% 2 Polish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spanish 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 Swedish 2.0% 2 3.8% 2 0.0% 0 3.9% 2 0.0% 0 0.0% 0 1.7% 1 2.4% 1 Turkish 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 USA 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Iranian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Iraq 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lebanon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 4.0% 4 5.8% 3 2.0% 1 3.9% 2 5.0% 1 3.3% 1 3.3% 2 4.9% 2 Base: 101 52 49 51 20 30 60 41

ADU Number of adults (incl. respondent):

One 35.6% 36 32.7% 17 38.8% 19 39.2% 20 40.0% 8 26.7% 8 36.7% 22 34.1% 14 Two 41.6% 42 36.5% 19 46.9% 23 29.4% 15 50.0% 10 56.7% 17 41.7% 25 41.5% 17 Three 11.9% 12 17.3% 9 6.1% 3 15.7% 8 10.0% 2 6.7% 2 10.0% 6 14.6% 6 Four or more 10.9% 11 13.5% 7 8.2% 4 15.7% 8 0.0% 0 10.0% 3 11.7% 7 9.8% 4 Base: 101 52 49 51 20 30 60 41

CHI No. of children 15 years and under:

None 71.3% 72 73.1% 38 69.4% 34 70.6% 36 45.0% 9 90.0% 27 70.0% 42 73.2% 30 One 12.9% 13 9.6% 5 16.3% 8 17.6% 9 20.0% 4 0.0% 0 18.3% 11 4.9% 2 Two 9.9% 10 13.5% 7 6.1% 3 7.8% 4 20.0% 4 6.7% 2 6.7% 4 14.6% 6 Three 5.9% 6 3.8% 2 8.2% 4 3.9% 2 15.0% 3 3.3% 1 5.0% 3 7.3% 3 Four or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 101 52 49 51 20 30 60 41

CAR Number of cars in household:

None 47.5% 48 34.6% 18 61.2% 30 56.9% 29 20.0% 4 50.0% 15 45.0% 27 51.2% 21 One 26.7% 27 32.7% 17 20.4% 10 19.6% 10 60.0% 12 16.7% 5 30.0% 18 22.0% 9 Two 19.8% 20 23.1% 12 16.3% 8 19.6% 10 10.0% 2 26.7% 8 21.7% 13 17.1% 7 Three 2.0% 2 1.9% 1 2.0% 1 0.0% 0 10.0% 2 0.0% 0 1.7% 1 2.4% 1 Four or more 4.0% 4 7.7% 4 0.0% 0 3.9% 2 0.0% 0 6.7% 2 1.7% 1 7.3% 3 Base: 101 52 49 51 20 30 60 41

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 104 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

DAY Day of Interview:

Monday 2.0% 2 0.0% 0 4.1% 2 3.9% 2 0.0% 0 0.0% 0 1.7% 1 2.4% 1 Tuesday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wednesday 23.8% 24 23.1% 12 24.5% 12 23.5% 12 20.0% 4 26.7% 8 20.0% 12 29.3% 12 Thursday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Friday 74.3% 75 76.9% 40 71.4% 35 72.5% 37 80.0% 16 73.3% 22 78.3% 47 68.3% 28 Saturday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 101 52 49 51 20 30 60 41

LOC Location:

Church Street-Edgware Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harrow Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marylebone High Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Praed Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queensway-Westbourne 100.0% 101 100.0% 52 100.0% 49 100.0% 51 100.0% 20 100.0% 30 100.0% 60 100.0% 41 Grove St John’s Wood 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warwick Way-Tachbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street Base: 101 52 49 51 20 30 60 41

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 105 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

PC

B1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BD18 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BH6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BR2 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BS32 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blank 39.6% 40 36.5% 19 42.9% 21 49.0% 25 35.0% 7 26.7% 8 33.3% 20 48.8% 20 CB3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CO16 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CR0 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CR3 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DA14 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DB6 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E12 6 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 E13 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E13 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E14 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E15 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E17 8 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 E17 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E18 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E2 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E5 0 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 E5 9 2.0% 2 0.0% 0 4.1% 2 0.0% 0 10.0% 2 0.0% 0 3.3% 2 0.0% 0 E6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E7 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E9 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EN7 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EN9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EX4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GU16 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GU2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GU26 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GU35 9 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 HA0 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA0 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA3 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA3 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA4 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 HA4 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA4 7 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 HA7 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HU17 9 1.0% 1 1.9% 1 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 2.4% 1 HU8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 IG1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 IG11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 JI46 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 LU2 7 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 LU5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 M13 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 M25 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 ME17 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MW8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N11 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N12 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N13 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N15 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N16 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 106 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

N17 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N20 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N29 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N4 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N7 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 ND3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 ND3 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NN8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NN8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NP14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NP14 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 5 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 NW1 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW10 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW10 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW10 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW10 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW11 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW11 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW2 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW3 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW5 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 4 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 NW6 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 OX2 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 OX4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PR2 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RH10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RH19 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM1 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM10 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM13 8 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 RM18 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM6 4 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 RM6 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM6 6 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 RM8 1 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 RM8 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM9 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RU19 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 S23 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 107 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

SE11 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE15 1 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 SE15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE16 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE19 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE2 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE28 0 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 SE3 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE5 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE5 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE5 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE5 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SL2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SL3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SL3 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SM4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SM4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SN11 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SO31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SP11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SP11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS15 6 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.4% 1 SS4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW10 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW10 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW11 2 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 SW11 5 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 SW11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW12 4 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 SW13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW13 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW14 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW15 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW15 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW16 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW17 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW18 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW19 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW19 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW19 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1P 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1P 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1P 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1P 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1S 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1U 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1U 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1U 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1V 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1V 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1V 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1V 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1V 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1X 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW2 1.0% 1 0.0% 0 2.0% 1 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 SW3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW3 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW3 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW4 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW6 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 108 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

SW7 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW9 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TI5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TN2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TW11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TW11 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TW11 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TW4 9 1.0% 1 1.9% 1 0.0% 0 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 TW9 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 UB6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 UB6 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W10 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W10 4 1.0% 1 1.9% 1 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 2.4% 1 W10 5 1.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 W10 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W10 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W11 3 1.0% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 1.7% 1 0.0% 0 W12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W12 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W12 7 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 W12 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W12 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W13 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W14 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1A 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1G 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1G 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1K 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1K 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1N 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1P 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1U 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1U 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1V 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W2 10.9% 11 17.3% 9 4.1% 2 9.8% 5 25.0% 5 3.3% 1 13.3% 8 7.3% 3 W2 1 1.0% 1 0.0% 0 2.0% 1 0.0% 0 5.0% 1 0.0% 0 1.7% 1 0.0% 0 W2 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W2 3 5.9% 6 1.9% 1 10.2% 5 5.9% 3 0.0% 0 10.0% 3 5.0% 3 7.3% 3 W2 4 4.0% 4 3.8% 2 4.1% 2 5.9% 3 0.0% 0 3.3% 1 5.0% 3 2.4% 1 W2 5 3.0% 3 0.0% 0 6.1% 3 2.0% 1 0.0% 0 6.7% 2 5.0% 3 0.0% 0 W2 6 4.0% 4 3.8% 2 4.1% 2 0.0% 0 0.0% 0 13.3% 4 5.0% 3 2.4% 1 W21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W3 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W4 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 W4 1 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 W4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W5 4 1.0% 1 1.9% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 W5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W6 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W6 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W7 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W7 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W9 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W9 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W9 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WD23 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WD2H 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WD6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WD6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WD6 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 061006 NEMS market research Queensway-Westbourne Grove Westminster In Street Survey Page 109 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

WIG 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WIG 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WIG 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WIG 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WIU 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WW1 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WW10 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WW2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WW8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 YO24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 YO24 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 101 52 49 51 20 30 60 41

Column %ges. 061006 NEMS market research

Appendix H

Household Residents Survey Results Demographics Westminster Telephone Household Survey Page 1 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Q01 Where do you normally shop for non-food (comparison) goods i.e. clothes, footwear, books etc ?

Oxford Street / West End 45.8% 301 42.1% 107 48.1% 194 67.7% 21 53.5% 38 43.4% 111 42.0% 47 35.3% 6 47.5% 218 41.3% 64 44.0% 166 Kensington High Street 7.6% 50 8.3% 21 7.2% 29 9.7% 3 11.3% 88.6%225.4%60.0% 0 8.7% 40 5.8% 9 8.0% 30 Victoria Street, Westminster 3.0% 20 3.2% 8 3.0% 12 0.0% 0 1.4% 14.3%110.9%10.0% 0 2.8% 13 2.6% 4 3.4% 13 Queensway / Westbourne 2.4% 16 2.8% 7 2.2% 9 0.0% 0 2.8% 22.7%71.8%25.9% 1 1.7% 83.2%52.4%9 Grove Edgware Road 2.4% 16 3.2% 8 2.0% 8 0.0% 0 1.4% 11.2%31.8%20.0% 0 1.3% 65.8%90.8%3 Kings Road 2.1% 14 1.6% 4 2.5% 10 3.2% 1 4.2% 32.3%62.7%35.9% 1 2.6% 12 0.6% 1 3.4% 13 Marylebone High Street 1.5% 10 2.0% 5 1.2% 5 0.0% 0 0.0% 02.7%70.9%10.0% 0 1.7% 81.3%22.4%9 Brent Cross 1.5% 10 2.0% 5 1.2% 5 0.0% 0 1.4% 12.0%53.6%40.0% 0 1.7% 81.3%22.4%9 Mail order / delivered / 1.5% 10 1.6% 4 1.5% 6 0.0% 0 1.4% 12.0%50.0%05.9% 1 1.5% 71.9%31.6%6 internet Abroad (unspecified 1.1% 7 1.2% 3 1.0% 4 0.0% 0 4.2% 30.8%20.9%10.0% 0 1.3% 60.0%01.1%4 location) Kilburn 1.1% 7 0.0% 0 1.7% 7 0.0% 0 0.0% 02.3%60.0%00.0% 0 1.1% 50.6%11.1%4 Marble Arch 0.9% 6 0.8% 2 1.0% 4 0.0% 0 0.0% 01.2%30.9%15.9% 1 0.9% 40.6%10.5%2 Whiteley's Shopping Centre 0.9% 6 1.2% 3 0.7% 3 0.0% 0 0.0% 01.6%41.8%20.0% 0 1.1% 50.6%11.1%4 Harrow Road 0.9% 6 0.8% 2 1.0% 4 3.2% 1 0.0% 00.8%20.9%10.0% 0 0.4% 22.6%40.5%2 Market, Portobello Road 0.9% 6 2.0% 5 0.2% 1 0.0% 0 0.0% 0 0.8% 2 0.9% 1 11.8% 2 0.9% 40.6%10.3%1 Market, Church Street 0.8% 5 0.4% 1 1.0% 4 0.0% 0 1.4% 11.2%30.9%10.0% 0 0.4% 21.9%30.5%2 St Johns Wood 0.8% 5 0.4% 1 1.0% 4 3.2% 1 1.4% 10.4%10.9%10.0% 0 0.9% 40.0%00.8%3 Regent Street 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 00.8%21.8%20.0% 0 0.9% 40.0%01.1%4 Notting Hill 0.6% 4 0.8% 2 0.5% 2 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.9% 40.0%00.8%3 Portobello Road 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 00.4%11.8%20.0% 0 0.7% 30.0%00.5%2 Bond Street, London 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 00.8%20.9%10.0% 0 0.7% 30.6%10.5%2 Tesco, Church Street, St 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 01.3%20.5%2 Johns Wood Warwick Way / Tachbrook 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 00.8%20.0%05.9% 1 0.4% 20.6%10.5%2 Street Bayswater 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 10.4%10.9%10.0% 0 0.4% 20.6%10.3%1 Hammersmith 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.8%20.9%10.0% 0 0.2% 11.3%20.5%2 German Street, Westminster 0.5% 3 1.2% 3 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.6%10.3%1 Knightsbridge 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 00.0%01.8%20.0% 0 0.7% 30.0%00.8%3 Central London 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.4%10.9%15.9% 1 0.7% 30.0%00.5%2 Baker Street 0.3% 2 0.8% 2 0.0% 0 3.2% 1 1.4% 10.0%00.0%00.0% 0 0.4% 20.0%00.0%0 Covent Garden 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.4% 20.0%00.3%1 , Finchley Road 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.4% 20.0%00.5%2 Praed Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Ladbroke Grove 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Camden Town 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%05.9% 1 0.2% 10.0%00.0%0 Primark (unspecified 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.6%10.0%0 location) Sainsbury's, Crommel Road, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Barnet 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.0% 00.6%10.3%1 Westminster 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 2 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Park Road, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Bromley 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Cardinal Junction 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Shepherd's Bush W12 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Church Street, Kent 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Finchley Road, London 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Goldbourne Road, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Kensington 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Harrow 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%05.9% 1 0.0% 00.0%00.0%0 Hyde Park 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.0% 00.6%10.0%0 Keble Road, London 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Market, Litchfield 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.0% 00.6%10.3%1 Market (unspecified 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 location) 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Marks & Spencer, Marble 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 Arch Market, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Osterley Lane, Ealing 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 00.0% 00.6%10.3%1 Oxbridge 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Coburn Mews 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.0% 00.6%10.0%0 Sainsbury's, O2 Centre, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Finchley Road Sloanes Court 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Waitrose, Twyford 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.6%10.3%1 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.0% 00.6%10.0%0 (Don't know / varies) 13.2% 87 13.8% 35 12.9% 52 0.0% 0 5.6% 4 11.7% 30 19.6% 22 5.9% 1 12.6% 58 15.5% 24 13.5% 51 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 3 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Q02 At which store do you normally do most of your food and grocery (convenience) shopping ?

Waitrose, High Street, 8.2% 54 6.3% 16 9.4% 38 6.5% 2 1.4% 1 10.5% 27 8.0% 9 5.9% 1 10.2% 47 2.6% 4 9.8% 37 Marylebone Tesco, Church Street, St 7.2% 47 7.9% 20 6.7% 27 19.4% 6 11.3% 85.9%156.3%75.9% 1 4.1% 19 14.2% 22 3.4% 13 Johns Wood Sainsbury's, Wilton Road, 5.9% 39 7.1% 18 5.2% 21 6.5% 2 5.6% 47.4%193.6%45.9% 1 6.1% 28 5.8% 9 5.8% 22 Victoria Sainsbury’s, Ladbroke 5.0% 33 3.5% 9 6.0% 24 3.2% 1 4.2% 34.3%118.0%95.9% 1 4.4% 20 7.7% 12 5.6% 21 Grove, Chelsea Somerfield, Edgware Road, 3.8% 25 5.9% 15 2.5% 10 3.2% 1 5.6% 43.1%85.4%65.9% 1 3.9% 18 3.9% 6 2.4% 9 London Sainsbury’s, O2 Centre, 3.5% 23 2.0% 5 4.5% 18 6.5% 2 4.2% 34.3%111.8%20.0% 0 4.1% 19 1.9% 3 5.6% 21 Finchley Road, London Mail order / internet / 3.3% 22 0.8% 2 5.0% 20 0.0% 0 9.9% 75.1%130.0%00.0% 0 3.9% 18 2.6% 4 4.2% 16 delivered Somerfield, Harrow Road 3.0% 20 3.2% 8 3.0% 12 3.2% 1 1.4% 12.7%71.8%20.0% 0 2.4% 11 5.2% 8 2.1% 8 Waitrose, Finchley Road, 2.7% 18 2.8% 7 2.7% 11 0.0% 0 0.0% 02.7%72.7%30.0% 0 2.8% 13 2.6% 4 2.7% 10 London Tesco, Portobello Road, 2.4% 16 3.9% 10 1.5% 6 0.0% 0 8.5% 62.3%60.9%10.0% 0 2.2% 10 2.6% 4 1.9% 7 London Tesco, Warwick Way, 2.0% 13 3.2% 8 1.2% 5 0.0% 0 1.4% 11.6%41.8%20.0% 0 1.3% 62.6%41.3%5 Victoria Waitrose, Swiss Cottage, 2.0% 13 1.2% 3 2.5% 10 0.0% 0 0.0% 02.0%52.7%30.0% 0 2.0% 9 1.3% 2 3.2% 12 London Marks & Spencer, Edgware 1.7% 11 1.2% 3 2.0% 8 0.0% 0 0.0% 02.0%52.7%30.0% 0 2.0% 91.3%20.5%2 Road, London Tesco, Brent Cross 1.5% 10 1.6% 4 1.5% 6 3.2% 1 1.4% 10.4%13.6%40.0% 0 1.5% 71.3%21.6%6 Marks & Spencer, Oxford 1.4% 9 1.6% 4 1.2% 5 3.2% 1 0.0% 02.0%50.0%05.9% 11.5% 70.6%11.6%6 Street Ladbroke Grove 1.4% 9 0.8% 2 1.7% 7 0.0% 0 1.4% 11.2%31.8%25.9% 1 1.3% 61.9%31.1%4 Iceland, Harrow Road, 1.1% 7 0.0% 0 1.7% 7 9.7% 3 0.0% 00.8%20.9%10.0% 0 0.2% 13.2%50.3%1 London Tesco, Cromwell Road, 1.1% 7 1.6% 4 0.7% 3 3.2% 1 2.8% 20.8%20.9%10.0% 0 0.9% 41.3%21.1%4 Kensington Market, Portobello Road, 1.1% 7 1.6% 4 0.7% 3 0.0% 0 2.8% 20.8%21.8%20.0% 0 1.5% 70.0%01.1%4 London Marks & Spencer, Marble 1.1% 7 0.8% 2 1.2% 5 0.0% 0 0.0% 00.8%20.0%00.0% 0 1.1% 51.3%21.1%4 Arch Sainsbury’s, Edgware Road, 1.1% 7 2.4% 6 0.2% 1 0.0% 0 2.8% 21.6%40.0%00.0% 0 1.1% 50.6%10.8%3 London Waitrose, High Street, 0.9% 6 0.8% 2 1.0% 4 0.0% 0 0.0% 00.0%01.8%20.0% 0 0.7% 31.3%21.1%4 Kensington Sainsbury’s, Kilburn High 0.9% 6 0.8% 2 1.0% 4 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.7% 31.9%31.1%4 Road Marks & Spencer, Whiteleys 0.8% 5 0.4% 1 1.0% 4 0.0% 0 0.0% 00.8%22.7%30.0% 0 0.9% 40.6%11.1%4 of Bayswater, Queensway

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 4 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Marks & Spencer Simply 0.8% 5 0.8% 2 0.7% 3 0.0% 0 0.0% 00.8%20.0%05.9% 1 1.1% 50.0%00.8%3 Food, Marylebone Station Tesco, Notting Hill Gate 0.8% 5 0.4% 1 1.0% 4 0.0% 0 0.0% 00.8%20.0%00.0% 0 1.1% 50.0%00.8%3 Sainsbury Local, Allington 0.8% 5 0.4% 1 1.0% 4 0.0% 0 2.8% 20.8%20.0%00.0% 0 0.9% 40.6%10.8%3 Street, Victoria Sainsbury’s, Swiss Cottage, 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 01.6%40.0%00.0% 0 0.9% 40.0%01.1%4 London Asda, 0.6% 4 0.8% 2 0.5% 2 0.0% 0 1.4% 10.4%10.9%10.0% 0 0.7% 30.6%10.8%3 Sainsbury’s, Wilton Road, 0.6% 4 0.0% 0 1.0% 4 3.2% 1 1.4% 10.8%20.0%00.0% 0 0.9% 40.0%01.1%4 Victoria Sainsbury's, Kingsgate 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 00.0%01.8%25.9% 1 0.4% 20.0%00.0%0 Parade, Victoria Street Marks & Spencer, 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.4% 20.6%10.8%3 Queensway Tesco, Meadville 0.5% 3 0.8% 2 0.2% 1 0.0% 0 1.4% 10.4%10.9%10.0% 0 0.7% 30.0%00.3%1 Sainsbury’s, Westbourne 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 10.0%00.9%10.0% 0 0.7% 30.0%00.5%2 Grove, London Sainsbury Local, 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.7% 30.0%00.5%2 Westbourne Grove Sainsbury's, Vauxhall 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 00.8%20.9%10.0% 0 0.7% 30.0%00.5%2 Asda, Clapham Junction 0.5% 3 0.8% 2 0.2% 1 0.0% 0 1.4% 10.8%20.0%00.0% 0 0.2% 11.3%20.5%2 Tesco, Baker Street, London 0.5% 3 0.8% 2 0.2% 1 3.2% 1 0.0% 00.8%20.0%00.0% 0 0.7% 30.0%00.5%2 Fresh & Wild, Westbourne 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 00.8%20.9%10.0% 0 0.4% 20.6%10.3%1 Grove, London Sainsbury Local, Paddington 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 10.8%20.0%00.0% 0 0.7% 30.0%00.8%3 Station Sainsbury’s, Cromwell Road, 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.7% 30.0%00.8%3 Kensington Tesco, Edgware Road 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 01.2%30.0%00.0% 0 0.2% 11.3%20.3%1 Tesco Express, Praed Street 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.3%1 Marks & Spencer Simply 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 00.4%10.0%00.0% 0 0.2% 10.6%10.0%0 Food, Paddington Station Tesco, Hammersmith 0.3% 2 0.0% 0 0.5% 2 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.2% 10.6%10.5%2 Sainsbury’s, Camden Town 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.6%10.0%0 Sainsbury's, Kingsmall, 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.6%10.5%2 Hammersmith Sainsbury’s, Harrow Road, 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.4% 20.0%00.5%2 London Tesco, High Street, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.4% 20.0%00.3%1 Marylebone Waitrose, Kings Road 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.4%10.0%05.9% 1 0.2% 10.0%00.5%2 Market, Warwick Way, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.3%1 Westminster Morrisons, Camden Town 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.4% 20.0%00.5%2 Marks & Spencer, Camden 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.4% 20.0%00.5%2 Town Marks & Spencer, High 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.4% 20.0%00.3%1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 5 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Street, Kensington Co-Op, Heathfield 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.4% 20.0%00.5%2 Tesco, Circus Road 0.3% 2 0.0% 0 0.5% 2 3.2% 1 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Sainsbury’s, 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.5%2 Whiteley's Shopping Centre 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.6%10.5%2 Tesco, Bayswater 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.0%0 Sainsbury's, Oxford Street 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.6%10.5%2 Waitrose, Motcomb Street 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.4% 20.0%00.3%1 Budgens, Queensway 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Kilburn High Road, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Safeway, Edgware Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 London Planet Organic, Westbourne 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Grove Portobello Whole Foods, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 Portobello Green Local shops, Vincent Street, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 London Oxford Street, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Asda, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.0% 00.6%10.0%0 Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.0% 00.0%00.3%1 Sainsbury’s, High Gate 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%05.9% 1 0.2% 10.0%00.3%1 Sainsbury Local, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Southampton Street, Covent Garden Fresh & Wild, Camden 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.0% 00.6%10.3%1 Sainsbury Local, Brompton 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Road Budgens, Tottenham Court 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Road Sainsbury’s, Queenstown 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.0%0 Road, Market, Borough Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 London Bridge Supersave, Praed Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 Sainsbury’s, Westminster 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Sainsbury’s, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Station Tesco Metro, Regent Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.0%0 Green Valley, Barclay Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.0%0 London Sainsbury’s, Gloucester 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Road, London Tesco, Camden Town 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 6 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Marks & Spencer, Kings 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Road, Chelsea Sainsbury's, Hammersmith 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Marks & Spencer, Notting 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Hill Gate Tesco, Englands Lane, 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Local shops, Victoria, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.0%0 London Tesco, Kings Cross 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Asda, Connaught Hall 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Approach, Westminster Tesco, Monk Street, London 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 Budgens, Porchester Road, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 London Tesco, 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.3%1 Crispen’s, Oxford Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Tesco, Praed Street, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.0%0 Tesco, Queensway, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%05.9% 1 0.0% 00.0%00.0%0 Tesco, Shepherds Bush 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Tesco, Tottenham 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Iceland, Meadville 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Waitrose, Gloucester Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 London Local shops, Edgware Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%05.9% 1 0.0% 00.6%10.0%0 London Local shops, Notting Hill 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Waitrose, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Parade Waitrose, Twyford 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.6%10.3%1 Westbourne Grove, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 00.2% 10.0%00.0%0 Farmers market (unspecified 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 location) Market, Strutton Ground, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Westminster Market, Tebworth 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Tesco Express, Charing 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 Cross Somerfield, Camden Town 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Tesco (unspecified location) 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.0%0 Sainsbury's, Islington 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 Marks & Spencer, Finchley 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Road, Tesco, Gold Street, Kent 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.6%10.0%0 Tesco, Clifton Road, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Local shops, Kings Cross 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.6%10.3%1 (Don’t know / varies) 12.6% 83 15.0% 38 11.2% 45 6.5% 2 5.6% 4 12.5% 32 18.8% 21 23.5% 4 11.8% 54 14.8% 23 12.7% 48

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 7 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Base: 657 254 403 31 71 256 112 17 459 155 377

Q03 What is the main reason why you choose do your main food and grocery shopping at (STORE MENTIONED AT Q02) ?

Convenience to home 45.2% 297 49.2% 125 42.7% 172 67.7% 21 56.3% 40 48.4% 124 30.4% 34 58.8% 10 45.1% 207 46.5% 72 41.9% 158 Quality of shops and services 9.3% 61 10.2% 26 8.7% 35 6.5% 2 4.2% 3 10.2% 26 10.7% 12 11.8% 2 10.5% 48 6.5% 10 10.6% 40 Value for money 7.6% 50 7.9% 20 7.4% 30 12.9% 4 4.2% 3 7.0% 18 11.6% 13 0.0% 0 7.0% 32 9.7% 15 8.0% 30 Preference for retailer 5.3% 35 3.5% 9 6.5% 26 0.0% 0 4.2% 3 4.3% 11 11.6% 13 11.8% 2 5.7% 26 4.5% 7 4.5% 17 Good or cheap car parking 4.1% 27 3.9% 10 4.2% 17 0.0% 0 2.8% 23.5%98.0%90.0% 0 5.0% 23 2.6% 4 7.2% 27 Range of shops and services 4.0% 26 5.5% 14 3.0% 12 0.0% 0 0.0% 02.7%75.4%65.9% 1 4.1% 19 2.6% 4 4.5% 17 available Good quality produce 2.6% 17 2.0% 5 3.0% 12 0.0% 0 1.4% 12.3%63.6%40.0% 0 2.6% 12 1.9% 3 3.2% 12 Easy to get to 2.3% 15 2.4% 6 2.2% 9 3.2% 1 2.8% 20.8%23.6%45.9% 1 2.6% 12 1.3% 2 2.9% 11 Large store 2.1% 14 2.0% 5 2.2% 9 6.5% 2 4.2% 32.7%70.9%10.0% 0 1.7% 82.6%42.4%9 Good service / friendly 2.0% 13 2.0% 5 2.0% 8 0.0% 0 0.0% 01.6%40.9%15.9% 1 1.5% 73.9%61.6%6 Range of goods 2.0% 13 1.2% 3 2.5% 10 3.2% 1 0.0% 02.7%70.9%10.0% 0 1.7% 82.6%41.9%7 No other shops locally 1.5% 10 0.8% 2 2.0% 8 0.0% 0 1.4% 11.6%41.8%20.0% 0 0.9% 42.6%41.1%4 Provide a delivery service 1.5% 10 0.0% 0 2.5% 10 0.0% 0 1.4% 12.3%60.0%00.0% 0 1.5% 71.9%32.1%8 Habit / always uses it 1.5% 10 2.8% 7 0.7% 3 0.0% 0 0.0% 01.6%40.0%00.0% 0 1.3% 61.3%21.1%4 Convenience to work 1.1% 7 1.2% 3 1.0% 4 0.0% 0 2.8% 21.2%31.8%20.0% 0 1.3% 60.0%00.5%2 They sell organic produce 0.9% 6 1.2% 3 0.7% 3 0.0% 0 2.8% 20.8%20.9%10.0% 0 0.9% 41.3%20.8%3 I prefer their goods 0.8% 5 0.0% 0 1.2% 5 0.0% 0 0.0% 00.0%02.7%30.0% 0 0.9% 40.0%00.3%1 Generally convenient 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 01.2%30.0%00.0% 0 0.9% 40.0%00.8%3 Good customer service 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.7% 30.0%00.8%3 Other shops and services 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.6%10.0%0 nearby It is a small / quiet store 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 10.0%01.8%20.0% 0 0.7% 30.0%00.8%3 I dislike supermarkets 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.4% 20.6%10.3%1 Reward scheme / discounts 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.4% 20.0%00.3%1 Congestion charges are in 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.4% 20.0%00.5%2 place near to other stores I have young children 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.2% 10.6%10.5%2 To support local businesses 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.4% 20.0%00.0%0 IfIampassingthrough 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.0% 00.6%10.3%1 Longer opening hours 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.0% 00.6%10.0%0 Igowithafamilymember / 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.0% 00.6%10.0%0 friend (Don’t know / no reason in 2.1% 14 2.4% 6 2.0% 8 0.0% 0 1.4% 12.3%61.8%20.0% 0 1.1% 54.5%71.3%5 particular) Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 8 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Q04 At which store or local centre do you do most of your top-up food and grocery shopping such as bread and milk ?

Tesco, Church Street, St 8.7% 57 10.2% 26 7.7% 31 6.5% 2 11.3% 87.8%209.8%115.9% 1 6.1% 28 16.1% 25 6.6% 25 Johns Wood Waitrose, Marylebone High 4.0% 26 3.2% 8 4.5% 18 6.5% 2 2.8% 24.3%113.6%45.9% 1 5.2% 24 0.6% 1 5.0% 19 Street Sainsbury, Wilton Road, 4.0% 26 4.3% 11 3.7% 15 0.0% 0 7.0% 56.6%171.8%20.0% 0 4.1% 19 3.2% 5 4.5% 17 Victoria Somerfield, Edgware Road, 3.3% 22 4.3% 11 2.7% 11 0.0% 0 4.2% 33.5%95.4%65.9% 1 3.1% 14 4.5% 7 2.4% 9 London Somerfield, Harrow Road 2.9% 19 2.8% 7 3.0% 12 3.2% 1 5.6% 42.7%71.8%20.0% 0 2.2% 10 5.2% 8 2.7% 10 Tesco Metro, Portobello 2.6% 17 3.5% 9 2.0% 8 0.0% 0 7.0% 5 0.4% 1 3.6% 4 11.8% 2 2.2% 10 3.2% 5 2.4% 9 Road, London Tesco, Circus Road 2.0% 13 1.2% 3 2.5% 10 9.7% 3 2.8% 22.0%51.8%20.0% 0 2.4% 11 0.6% 1 2.4% 9 Tesco, Warwick Way, 1.7% 11 2.0% 5 1.5% 6 3.2% 1 1.4% 11.6%42.7%30.0% 0 1.1% 52.6%41.3%5 Victoria Local shops, St Johns Wood 1.5% 10 2.0% 5 1.2% 5 3.2% 1 0.0% 00.8%23.6%40.0% 0 2.0% 90.6%12.4%9 Marks & Spencer, Edgware 1.5% 10 1.6% 4 1.5% 6 0.0% 0 0.0% 02.0%50.0%05.9% 1 1.7% 81.3%20.5%2 Road Marks & Spencer Simply 1.4% 9 0.0% 0 2.2% 9 0.0% 0 0.0% 02.0%50.0%00.0% 0 1.5% 71.3%21.6%6 Food, Notting Hill Iceland, Harrow Road, 1.2% 8 0.8% 2 1.5% 6 6.5% 2 0.0% 01.2%30.9%10.0% 0 0.2% 14.5%70.5%2 London Marks & Spencer Simply 1.2% 8 2.0% 5 0.7% 3 0.0% 0 0.0% 01.6%40.9%10.0% 0 1.3% 60.6%10.8%3 Food, Marylebone Station Marks & Spencer, Oxford 1.2% 8 2.0% 5 0.7% 3 0.0% 0 0.0% 01.6%40.9%10.0% 0 1.5% 70.6%11.6%6 Street Local shops (unspecified 1.2% 8 1.2% 3 1.2% 5 0.0% 0 1.4% 10.4%10.0%00.0% 0 1.3% 61.3%21.3%5 location) Tesco, Edgware Road 0.9% 6 0.4% 1 1.2% 5 0.0% 0 0.0% 01.6%40.9%10.0% 0 0.7% 31.9%30.3%1 Local shops, Abbey Road, 0.9% 6 0.8% 2 1.0% 4 0.0% 0 0.0% 01.2%30.9%15.9% 1 1.1% 50.0%01.6%6 London Tesco Express, Praed Street 0.9% 6 0.8% 2 1.0% 4 0.0% 0 0.0% 01.6%40.0%00.0% 0 0.9% 41.3%20.5%2 Tesco, Notting Hill Gate 0.9% 6 0.4% 1 1.2% 5 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.9% 40.6%10.3%1 Sainsbury’s, Kilburn High 0.9% 6 1.2% 3 0.7% 3 0.0% 0 1.4% 10.4%10.0%05.9% 1 1.1% 50.6%11.1%4 Road, Brent Local shops, Lupus Street, 0.8% 5 1.6% 4 0.2% 1 0.0% 0 0.0% 01.2%30.9%10.0% 0 0.4% 21.9%30.5%2 Westminster Sainsbury’s, Ladbroke 0.8% 5 0.4% 1 1.0% 4 3.2% 1 0.0% 00.8%20.9%10.0% 0 0.7% 31.3%20.8%3 Grove, London Sainsbury, Oxford Street 0.8% 5 0.4% 1 1.0% 4 3.2% 1 0.0% 00.0%00.9%10.0% 0 0.7% 31.3%20.5%2 Bestbuy, Ladbroke Grove 0.6% 4 0.8% 2 0.5% 2 0.0% 0 1.4% 11.2%30.0%00.0% 0 0.7% 30.6%10.3%1 Costcutter, Golborne Road, 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 01.2%30.9%10.0% 0 0.0% 02.6%40.3%1 Kensington Local shops, Kendal Street, 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.9% 40.0%01.1%4 High Park Waitrose, Swiss Cottage 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 01.2%30.0%00.0% 0 0.9% 40.0%00.8%3

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 9 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Marks & Spencer, High 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.7% 30.6%10.8%3 Street, Kensington Tesco Express, Meadville 0.6% 4 1.2% 3 0.2% 1 0.0% 0 2.8% 20.0%00.0%00.0% 0 0.9% 40.0%01.1%4 Marks & Spencer, Whiteleys 0.6% 4 0.0% 0 1.0% 4 3.2% 1 0.0% 00.0%02.7%30.0% 0 0.9% 40.0%00.5%2 of Bayswater, Queensway Local shops, Edgware Road, 0.6% 4 0.8% 2 0.5% 2 3.2% 1 1.4% 10.8%20.0%00.0% 0 0.4% 21.3%20.8%3 Westminster Local shops, Harrow Road, 0.6% 4 0.0% 0 1.0% 4 0.0% 0 0.0% 00.8%20.9%10.0% 0 0.4% 21.3%20.3%1 London Market, Portobello 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 01.2%30.0%05.9% 1 0.9% 40.0%00.8%3 Waitrose, Finchley Road 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 00.8%20.9%10.0% 0 0.9% 40.0%00.8%3 Tesco, Baker Street, London 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 01.2%30.0%00.0% 0 0.7% 30.6%10.5%2 Whiteley's Shopping Centre 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.7% 30.0%00.3%1 Fresh & Wild, Westbourne 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 01.2%30.0%00.0% 0 0.7% 30.0%00.5%2 Grove Mail order / internet / 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 00.4%10.0%05.9% 1 0.2% 10.6%10.3%1 delivered Sainsbury, Kingsgate Parade, 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 00.0%00.9%15.9% 1 0.4% 20.0%00.3%1 Victoria Street Sainsbury Local, Paddington 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 10.8%20.0%00.0% 0 0.7% 30.0%00.8%3 Station Marks & Spencer, Marble 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.7% 30.0%00.8%3 Arch Tesco (unspecified location) 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 10.8%20.0%00.0% 0 0.7% 30.0%00.5%2 Local shops, Lisson Grove, 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.8%20.9%10.0% 0 0.7% 30.0%00.5%2 Marylebone Market, Church Street, 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.7% 30.0%00.3%1 London Ladbroke Grove 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.8%20.9%10.0% 0 0.7% 30.0%00.8%3 Tesco, Great Peter Street, 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.4% 20.0%00.5%2 London Tesco, Malcom Court 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.6%10.5%2 Tesco, High Street, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.5%2 Marylebone Local shops, Boundary 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.6%10.5%2 Road, London Tesco Express, Praed Street, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 2.8% 20.0%00.0%00.0% 0 0.0% 00.6%10.3%1 Paddington Sainsbury Local, 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.4% 20.0%00.3%1 Westbourne Grove Tesco, Bayswater 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.2% 10.6%10.0%0 Portland Stores, Marylebone 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.4% 20.0%00.5%2 Local shops, Victoria 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.0% 01.3%20.3%1 Costcutters (unspecified 0.3% 2 0.8% 2 0.0% 0 0.0% 0 2.8% 20.0%00.0%00.0% 0 0.4% 20.0%00.0%0 location) Sainsbury Local, Allington 0.3% 2 0.4% 1 0.2% 1 0.0% 0 2.8% 20.0%00.0%00.0% 0 0.4% 20.0%00.3%1 Street, Victoria

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 10 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Marks & Spencer Simply 0.3% 2 0.0% 0 0.5% 2 0.0% 0 1.4% 10.0%00.9%10.0% 0 0.4% 20.0%00.5%2 Food, Finchley Road, London Marks & Spencer, Victoria 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.4% 20.0%00.5%2 Cardinal Place Marks & Spencer, Swiss 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.4% 20.0%00.5%2 Cottage Local shops, Church Street, 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 00.4%10.0%00.0% 0 0.2% 10.6%10.3%1 London Costcutter, Lupus Street, 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.6%10.0%0 Westminster Crispen’s, Oxford Street 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.4% 20.0%00.5%2 Tesco, Shurland Avenue, 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.4% 20.0%00.5%2 London Iceland, Meadville 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Tesco, Meadville 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Local shops, Warwick Way, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.4% 20.0%00.5%2 Westminster Local shops, Portobello 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.2% 10.6%10.5%2 Road, London Tesco Express, Monk Street, 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.5%2 London Notting Hill Gate 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.3%1 Marks & Spencer Simply 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.5%2 Food, Paddington Station Tesco, Brent Cross 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.0%01.8%20.0% 0 0.4% 20.0%00.3%1 Sainsbury’s, Marble Arch 0.3% 2 0.4% 1 0.2% 1 0.0% 0 2.8% 20.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Sainsbury’s, Wilton Road, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 1.4% 10.0%00.9%10.0% 0 0.4% 20.0%00.5%2 Barnet Tesco Metro, Regent Street 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.3%1 Waitrose, Motcomb Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Local shops, Pimlico 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Local shops, Newgate Close, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.0%00.3%1 London Sainsbury, Vauxhall 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.0%0 Tesco Express, Charing 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Cross Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Station Dart Street, London 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Sainsbury’s, Finchley Road, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.6%10.0%0 Hampstead Sainsbury’s, Gloucester 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Road, London Local shops, Great Portland 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Street Local shops, Mozart Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 11 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Paddington Local shops, Claremont 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Close, London Sainsbury’s, O2 Centre, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Finchley Road, London Marks & Spencer, Kilburn 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Sainsbury’s, Victoria Street, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 London Sainsbury’s, Westbourne 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Road, Notting Hill Gate Local shops, Chepstow 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Road, London Marks & Spencer Simply 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Food, Notting Hill Gate Local shops, Praed Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 00.2% 10.0%00.0%0 Paddington Chipstow Stores, Chipstow 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Road, London Morrisons, Camden Town 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Planet Organic, Westbourne 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.0% 00.0%00.3%1 Grove Portobello Whole Foods, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Portobello Green Local shops, Sutherland 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Avenue, London Tesco Metro, Marsham 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Street, Westminster Embassy News, Embassy 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 Road, Notting Hill Gate Tesco Metro, St Johns Wood 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Somerfield, Harrow Road, 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 00.0% 00.0%00.3%1 London Somerfield, High Street, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Camden Town John Lewis, Oxford Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Sainsbury’s, Queenstown 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.0%0 Road, Lambeth Local shops, Barlby Gardens 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Local shops, Blenheim 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Terrace, Paddington Sainsbury’s, Westminster 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Tesco, Melcombe Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 London Local shops, Cherrett Close, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 London Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.0%0 Tesco, Whiteleys of 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 12 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Bayswater, Queensway The Ginger Pig, High Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Marylebone Crispin’s, Kendal Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 London Local shops, Great Western 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Road, Paddington Safeway, Edgware Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.6%10.0%0 London Local shops, High Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Marylebone Paddington Street, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 00.2% 10.0%00.0%0 Marylebone Fruit Garden, Malcolm Street 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Local shops, Alguin Court, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Stanmore Local shops, Mackennal 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.3%1 Street, London Local shops, Moscow Road, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 London Market (unspecified 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 location) Fairhazel Gardens, Camden 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Town Sainsbury's (unspecified 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 location) Sainsbury's, Keble Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 London Suffolk 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Local shops, Regency Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Westminster Local shops, Regents Park 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Road Local shops, Shirland Mews, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Paddington TheLisboaDeli,Golborne 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Road, Market, Marylebone 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Tesco Metro, Holland Park 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Avenue, London Local shops, Vincent Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.0% 00.0%00.0%0 Westminster Selfridges, Oxford Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 (Don’t know / varies) 14.6% 96 15.4% 39 14.1% 57 9.7% 3 7.0% 5 17.2% 44 18.8% 21 23.5% 4 15.0% 69 14.2% 22 15.9% 60 (Don't do top-up shopping) 10.2% 67 11.4% 29 9.4% 38 16.1% 5 8.5% 6 5.1% 13 13.4% 15 11.8% 2 8.7% 40 11.6% 18 7.7% 29 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 13 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Q05 Have you shopped or used services at Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street during the last three months ?

Yes 70.5% 463 73.2% 186 68.7% 277 77.4% 24 70.4% 50 75.4% 193 70.5% 79 58.8% 10 70.2% 322 69.0% 107 70.3% 265 No 29.5% 194 26.8% 68 31.3% 126 22.6% 7 29.6% 21 24.6% 63 29.5% 33 41.2% 7 29.8% 137 31.0% 48 29.7% 112 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 14 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Q06 What are the main reasons why you have not recently shopped in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ? Those who have not shopped at the locations mentioned at Q05

Too far away 16.0% 31 17.6% 12 15.1% 19 14.3% 1 4.8% 1 20.6% 13 9.1% 3 0.0% 0 19.0% 26 10.4% 5 15.2% 17 Poor range of shops / 11.3% 22 11.8% 8 11.1% 14 14.3% 1 14.3% 3 11.1% 7 15.2% 5 14.3% 1 13.9% 19 6.3% 3 14.3% 16 services Poor car parking 9.3% 18 7.4% 5 10.3% 13 0.0% 0 9.5% 2 9.5% 6 12.1% 4 14.3% 1 11.7% 16 4.2% 2 16.1% 18 Poor environment / rundown 9.3% 18 7.4% 5 10.3% 13 0.0% 0 4.8% 1 11.1% 7 15.2% 5 28.6% 2 10.9% 15 4.2% 2 12.5% 14 Ihavenoneedtogothere 8.8% 17 7.4% 5 9.5% 12 14.3% 1 9.5% 2 6.3% 4 3.0% 1 14.3% 1 7.3% 10 12.5% 6 7.1% 8 Generally inconvenient 5.2% 10 2.9% 2 6.3% 8 0.0% 0 0.0% 0 6.3% 4 12.1% 4 0.0% 0 2.9% 4 10.4% 5 5.4% 6 Poor quality shops / services 5.2% 10 4.4% 3 5.6% 7 14.3% 1 4.8% 1 3.2% 2 12.1% 4 14.3% 1 5.8% 84.2%25.4%6 Prefer to shop at larger 4.6% 9 5.9% 4 4.0% 5 0.0% 0 9.5% 24.8%36.1%20.0% 0 5.1% 72.1%15.4%6 centres No local centre near to home 4.6% 9 7.4% 5 3.2% 4 0.0% 0 9.5% 27.9%50.0%00.0% 0 4.4% 66.3%36.3%7 or work Poor public transport / hard 4.1% 8 2.9% 2 4.8% 6 0.0% 0 4.8% 11.6%19.1%30.0% 0 3.7% 56.3%32.7%3 to travel there Another larger centre is 4.1% 8 2.9% 2 4.8% 6 0.0% 0 9.5% 24.8%33.0%10.0% 0 3.7% 54.2%23.6%4 easier to get to There are a better choice of 2.6% 5 2.9% 2 2.4% 3 0.0% 0 0.0% 03.2%26.1%20.0% 0 3.7% 50.0%02.7%3 shops locally Prefer to shop at large food 2.6% 5 0.0% 0 4.0% 5 0.0% 0 0.0% 01.6%16.1%20.0% 0 2.2% 32.1%12.7%3 store I don't know where it is 2.1% 4 1.5% 1 2.4% 3 0.0% 0 14.3% 31.6%10.0%00.0% 0 1.5% 24.2%21.8%2 Too expensive 2.1% 4 4.4% 3 0.8% 1 0.0% 0 4.8% 10.0%03.0%10.0% 0 2.2% 32.1%11.8%2 Unsafe 1.0% 2 1.5% 1 0.8% 1 0.0% 0 0.0% 00.0%06.1%20.0% 0 0.7% 12.1%10.0%0 Only shop in West End / 1.0% 2 1.5% 1 0.8% 1 0.0% 0 0.0% 00.0%03.0%10.0% 0 1.5% 20.0%00.0%0 largecentrecitycentre I am not able to leave the 1.0% 2 0.0% 0 1.6% 2 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.7% 12.1%10.0%0 house I don't know the area very 1.0% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 03.2%20.0%00.0% 0 1.5% 20.0%00.0%0 well Too busy 1.0% 2 0.0% 0 1.6% 2 0.0% 0 0.0% 01.6%10.0%00.0% 0 1.5% 20.0%01.8%2 There is nothing appealing 1.0% 2 1.5% 1 0.8% 1 0.0% 0 4.8% 11.6%10.0%00.0% 0 1.5% 20.0%01.8%2 there Because of the language 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 02.1%10.0%0 barrier It depends where I am at the 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 01.6%10.0%00.0% 0 0.0% 02.1%10.9%1 time I justdon'tgotothatarea 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 00.0%03.0%10.0% 0 0.7% 10.0%00.9%1 I don't trust some of the 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 01.6%10.0%00.0% 0 0.7% 10.0%00.0%0 market traders They don't have enough 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.7% 10.0%00.0%0 household shops I only go for electrical goods 0.5% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 02.1%10.9%1 When the weather is good I 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.7% 10.0%00.9%1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 15 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

prefer to go elsewhere I work during shop opening 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 01.6%10.0%00.0% 0 0.0% 02.1%10.9%1 times I don't have the time 0.5% 1 1.5% 1 0.0% 0 14.3% 1 0.0% 00.0%00.0%00.0% 0 0.7% 10.0%00.9%1 (Don’t know / no reason in 17.5% 34 17.6% 12 17.5% 22 42.9% 3 14.3% 3 17.5% 11 9.1% 3 42.9% 3 15.3% 21 20.8% 10 17.0% 19 particular) Base: 194 68 126 7 21 63 33 7 137 48 112

Mean Score: [Very good=2, Quite good=1, Neither good nor poor=0, Quite Poor=-1, Very poor=-2]

Q07 How would you rate Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street out of 1 to 5 where 5 is very good and 1 is very poor for the following ? Those who have shopped at the locations mentioned at Q05

Availability and price of parking

Very good 3.7% 17 3.8% 7 3.6% 10 4.2% 1 2.0% 1 4.1% 8 1.3% 1 10.0% 1 3.4% 11 3.7% 4 3.8% 10 Quite good 5.8% 27 4.3% 8 6.9% 19 25.0% 6 4.0% 2 4.7% 9 2.5% 2 10.0% 1 3.1% 10 11.2% 12 5.3% 14 Neither good nor poor 9.7% 45 9.7% 18 9.7% 27 16.7% 4 12.0% 6 10.4% 20 11.4% 9 0.0% 0 10.2% 33 8.4% 9 11.3% 30 Quite Poor 13.0% 60 11.8% 22 13.7% 38 20.8% 5 18.0% 9 13.0% 25 11.4% 9 0.0% 0 14.6% 47 10.3% 11 17.0% 45 Very poor 25.7% 119 28.0% 52 24.2% 67 8.3% 2 22.0% 11 26.4% 51 29.1% 23 10.0% 1 24.8% 80 29.9% 32 32.1% 85 Don’t know 42.1% 195 42.5% 79 41.9% 116 25.0% 6 42.0% 21 41.5% 80 44.3% 35 70.0% 7 43.8% 141 36.4% 39 30.6% 81 Mean: -0.88 -0.97 -0.83 -0.06 -0.93 -0.90 -1.16 0.33 -0.97 -0.81 -0.98 Base: 463 186 277 24 50 193 79 10 322 107 265

Range of shops and services

Very good 15.3% 71 11.8% 22 17.7% 49 16.7% 4 10.0% 5 11.9% 23 17.7% 14 30.0% 3 15.2% 49 13.1% 14 14.7% 39 Quite good 21.4% 99 22.6% 42 20.6% 57 25.0% 6 18.0% 9 22.8% 44 17.7% 14 30.0% 318.9% 61 30.8% 33 16.6% 44 Neither good nor poor 31.5% 146 37.6% 70 27.4% 76 37.5% 9 50.0% 25 34.7% 67 22.8% 18 20.0% 2 34.5% 111 22.4% 24 34.0% 90 Quite Poor 19.7% 91 18.3% 34 20.6% 57 20.8% 5 18.0% 9 20.2% 39 26.6% 21 20.0% 2 21.1% 68 17.8% 19 21.9% 58 Very poor 8.0% 37 7.0% 13 8.7% 24 0.0% 0 2.0% 1 8.8% 17 11.4% 9 0.0% 0 6.8% 22 12.2% 13 9.4% 25 Don’t know 4.1% 19 2.7% 5 5.1% 14 0.0% 0 2.0% 11.6%33.8%30.0% 0 3.4% 11 3.7% 4 3.4% 9 Mean: 0.17 0.14 0.19 0.38 0.16 0.09 0.04 0.70 0.15 0.16 0.05 Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 16 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Quality of shops and services

Very good 16.0% 74 14.0% 26 17.3% 48 20.8% 5 6.0% 3 14.5% 28 12.7% 10 30.0% 3 14.9% 48 15.9% 17 17.0% 45 Quite good 26.6% 123 25.3% 47 27.4% 76 29.2% 7 28.0% 14 29.0% 56 24.1% 19 50.0% 5 28.0% 90 24.3% 26 23.8% 63 Neither good nor poor 31.1% 144 37.1% 69 27.1% 75 41.7% 10 40.0% 20 30.6% 59 30.4% 24 10.0% 1 31.4% 101 29.9% 32 30.6% 81 Quite Poor 13.8% 64 12.9% 24 14.4% 40 4.2% 1 20.0% 10 15.0% 29 15.2% 12 10.0% 1 13.7% 44 16.8% 18 16.2% 43 Very poor 8.0% 37 5.4% 10 9.7% 27 4.2% 1 4.0% 2 10.4% 20 7.6% 6 0.0% 0 7.5% 24 9.3% 10 8.7% 23 Don’t know 4.5% 21 5.4% 10 4.0% 11 0.0% 0 2.0% 1 0.5% 1 10.1% 8 0.0% 0 4.7% 15 3.7% 4 3.8% 10 Mean: 0.30 0.31 0.29 0.58 0.12 0.22 0.21 1.00 0.31 0.21 0.25 Base: 463 186 277 24 50 193 79 10 322 107 265

Prices

Very good 7.3% 34 8.1% 15 6.9% 19 4.2% 1 4.0% 2 7.3% 14 6.3% 5 10.0% 1 8.1% 26 6.5% 7 7.2% 19 Quite good 24.4% 113 23.1% 43 25.3% 70 54.2% 13 24.0% 12 21.8% 42 22.8% 18 20.0% 2 23.0% 74 26.2% 28 21.9% 58 Neither good nor poor 36.1% 167 41.4% 77 32.5% 90 29.2% 7 48.0% 24 38.3% 74 31.6% 25 40.0% 4 36.0% 116 39.3% 42 32.1% 85 Quite Poor 17.3% 80 13.4% 25 19.9% 55 12.5% 3 18.0% 9 19.7% 38 20.3% 16 10.0% 1 19.9% 64 12.2% 13 23.8% 63 Very poor 9.7% 45 8.6% 16 10.5% 29 0.0% 0 4.0% 2 10.9% 21 11.4% 9 0.0% 0 8.7% 28 9.3% 10 10.6% 28 Don’t know 5.2% 24 5.4% 10 5.1% 14 0.0% 0 2.0% 1 2.1% 4 7.6% 6 20.0% 2 4.3% 14 6.5% 7 4.5% 12 Mean: 0.03 0.09 -0.02 0.50 0.06 -0.05 -0.08 0.38 0.02 0.09 -0.09 Base: 463 186 277 24 50 193 79 10 322 107 265

Quality / and range of places to eat / drink

Very good 18.8% 87 18.8% 35 18.8% 52 12.5% 3 18.0% 9 18.1% 35 22.8% 18 30.0% 3 18.0% 58 21.5% 23 19.6% 52 Quite good 24.8% 115 25.8% 48 24.2% 67 20.8% 5 32.0% 16 29.0% 56 17.7% 14 10.0% 1 28.9% 93 16.8% 18 26.8% 71 Neither good nor poor 19.4% 90 23.7% 44 16.6% 46 8.3% 2 20.0% 10 23.3% 45 17.7% 14 30.0% 3 19.3% 62 18.7% 20 19.2% 51 Quite Poor 13.4% 62 11.8% 22 14.4% 40 41.7% 10 18.0% 9 12.4% 24 12.7% 10 10.0% 1 14.6% 47 11.2% 12 15.1% 40 Very poor 7.3% 34 8.1% 15 6.9% 19 12.5% 3 6.0% 37.8%156.3%50.0% 0 7.5% 24 6.5% 7 8.3% 22 Don’t know 16.2% 75 11.8% 22 19.1% 53 4.2% 1 6.0% 3 9.3% 18 22.8% 18 20.0% 2 11.8% 38 25.2% 27 10.9% 29 Mean: 0.41 0.40 0.42 -0.22 0.40 0.41 0.49 0.75 0.40 0.48 0.39 Base: 463 186 277 24 50 193 79 10 322 107 265

General shopping environment

Very good 17.5% 81 14.5% 27 19.5% 54 16.7% 4 8.0% 4 18.1% 35 19.0% 15 10.0% 1 18.0% 58 15.9% 17 17.0% 45 Quite good 26.6% 123 25.3% 47 27.4% 76 29.2% 7 46.0% 23 23.3% 45 16.5% 13 20.0% 2 26.4% 85 27.1% 29 24.5% 65 Neither good nor poor 25.1% 116 24.7% 46 25.3% 70 33.3% 8 18.0% 9 29.0% 56 27.8% 22 20.0% 2 24.8% 80 26.2% 28 27.5% 73 Quite Poor 16.0% 74 21.0% 39 12.6% 35 20.8% 5 18.0% 9 17.1% 33 19.0% 15 30.0% 3 16.1% 52 15.9% 17 15.5% 41 Very poor 11.4% 53 10.8% 20 11.9% 33 0.0% 0 6.0% 3 11.9% 23 15.2% 12 10.0% 1 11.8% 38 10.3% 11 12.5% 33 Don’t know 3.5% 16 3.8% 7 3.2% 9 0.0% 0 4.0% 2 0.5% 1 2.5% 2 10.0% 1 2.8% 94.7%53.0%8 Mean: 0.23 0.12 0.31 0.42 0.33 0.19 0.05 -0.11 0.23 0.24 0.19 Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 17 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Safety / security

Very good 22.9% 106 19.4% 36 25.3% 70 45.8% 11 16.0% 8 20.2% 39 31.6% 25 10.0% 1 25.5% 82 15.0% 16 23.8% 63 Quite good 31.5% 146 32.8% 61 30.7% 85 12.5% 3 36.0% 18 33.7% 65 22.8% 18 10.0% 1 32.9% 106 32.7% 35 30.9% 82 Neither good nor poor 23.5% 109 21.5% 40 24.9% 69 20.8% 5 34.0% 17 24.4% 47 16.5% 13 30.0% 3 21.7% 70 28.0% 30 23.4% 62 Quite Poor 10.2% 47 15.1% 28 6.9% 19 12.5% 3 6.0% 3 11.4% 22 19.0% 15 10.0% 1 9.9% 32 10.3% 11 9.8% 26 Very poor 7.3% 34 7.0% 13 7.6% 21 4.2% 1 6.0% 3 8.8% 17 6.3% 5 20.0% 2 6.8% 22 6.5% 7 8.3% 22 Don’t know 4.5% 21 4.3% 8 4.7% 13 4.2% 1 2.0% 1 1.6% 3 3.8% 3 20.0% 2 3.1% 10 7.5% 8 3.8% 10 Mean: 0.55 0.44 0.62 0.87 0.51 0.46 0.57 -0.25 0.62 0.42 0.54 Base: 463 186 277 24 50 193 79 10 322 107 265

Access by public transport

Very good 33.0% 153 29.6% 55 35.4% 98 33.3% 8 24.0% 12 37.3% 72 34.2% 27 10.0% 1 31.7% 102 39.3% 42 31.3% 83 Quite good 32.0% 148 33.3% 62 31.0% 86 54.2% 13 46.0% 23 30.6% 59 27.8% 22 40.0% 4 32.0% 103 30.8% 33 30.2% 80 Neither good nor poor 10.6% 49 14.5% 27 7.9% 22 0.0% 0 12.0% 6 12.4% 24 6.3% 5 20.0% 2 9.6% 31 13.1% 14 11.3% 30 Quite Poor 3.5% 16 4.3% 8 2.9% 8 4.2% 1 4.0% 2 1.6% 3 5.1% 4 20.0% 2 2.8% 9 2.8% 3 4.5% 12 Very poor 4.1% 19 2.2% 4 5.4% 15 4.2% 1 4.0% 23.1%62.5%20.0% 0 4.3% 14 1.9% 2 3.4% 9 Don’t know 16.8% 78 16.1% 30 17.3% 48 4.2% 1 10.0% 5 15.0% 29 24.1% 19 10.0% 1 19.6% 63 12.2% 13 19.2% 51 Mean: 1.04 1.00 1.07 1.13 0.91 1.15 1.13 0.44 1.04 1.17 1.01 Base: 463 186 277 24 50 193 79 10 322 107 265

Level of street cleaning

Very good 25.5% 118 24.2% 45 26.4% 73 29.2% 7 18.0% 9 23.8% 46 22.8% 18 10.0% 1 25.8% 83 27.1% 29 25.7% 68 Quite good 39.1% 181 39.2% 73 39.0% 108 37.5% 9 40.0% 20 39.9% 77 46.8% 37 60.0% 6 41.6% 134 33.6% 36 40.8% 108 Neither good nor poor 20.1% 93 20.4% 38 19.9% 55 16.7% 4 24.0% 12 22.8% 44 19.0% 15 10.0% 1 18.6% 60 21.5% 23 18.9% 50 Quite Poor 7.1% 33 10.2% 19 5.1% 14 8.3% 2 12.0% 67.3%143.8%30.0% 0 7.1% 23 6.5% 7 7.9% 21 Very poor 4.1% 19 2.2% 4 5.4% 15 8.3% 2 4.0% 2 3.1% 6 3.8% 3 20.0% 2 3.1% 10 5.6% 6 2.6% 7 Don’t know 4.1% 19 3.8% 7 4.3% 12 0.0% 0 2.0% 13.1%63.8%30.0% 0 3.7% 12 5.6% 6 4.2% 11 Mean: 0.78 0.76 0.79 0.71 0.57 0.76 0.84 0.40 0.83 0.74 0.82 Base: 463 186 277 24 50 193 79 10 322 107 265

Liveliness / street character

Very good 19.9% 92 15.6% 29 22.7% 63 33.3% 8 12.0% 6 19.7% 38 20.3% 16 10.0% 1 22.4% 72 12.2% 13 20.8% 55 Quite good 31.5% 146 38.2% 71 27.1% 75 16.7% 4 38.0% 19 31.6% 61 30.4% 24 40.0% 4 32.0% 103 32.7% 35 27.9% 74 Neither good nor poor 26.4% 122 24.7% 46 27.4% 76 25.0% 6 38.0% 19 28.5% 55 20.3% 16 30.0% 3 26.4% 85 23.4% 25 27.2% 72 Quite Poor 10.6% 49 9.1% 17 11.6% 32 25.0% 6 10.0% 5 8.8% 17 17.7% 14 0.0% 0 10.2% 33 13.1% 14 14.0% 37 Very poor 5.8% 27 4.8% 9 6.5% 18 0.0% 0 0.0% 06.7%136.3%50.0% 0 4.3% 14 9.3% 10 6.0% 16 Don’t know 5.8% 27 7.5% 14 4.7% 13 0.0% 0 2.0% 1 4.7% 9 5.1% 4 20.0% 2 4.7% 15 9.3% 10 4.2% 11 Mean: 0.52 0.55 0.50 0.58 0.53 0.51 0.43 0.75 0.61 0.28 0.45 Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 18 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Amount of traffic

Very good 5.0% 23 5.9% 11 4.3% 12 8.3% 2 2.0% 16.2%122.5%20.0% 0 4.0% 13 6.5% 7 4.2% 11 Quite good 15.1% 70 17.2% 32 13.7% 38 25.0% 6 22.0% 11 11.9% 23 15.2% 12 20.0% 2 13.4% 43 19.6% 21 14.0% 37 Neither good nor poor 28.3% 131 28.5% 53 28.2% 78 37.5% 9 36.0% 18 32.1% 62 21.5% 17 10.0% 1 29.5% 95 26.2% 28 29.8% 79 Quite Poor 21.6% 100 23.7% 44 20.2% 56 12.5% 3 24.0% 12 20.7% 40 27.8% 22 30.0% 3 26.1% 84 7.5% 8 24.2% 64 Very poor 26.8% 124 21.5% 40 30.3% 84 16.7% 4 14.0% 7 27.5% 53 29.1% 23 40.0% 4 24.2% 78 35.5% 38 24.9% 66 Don’t know 3.2% 15 3.2% 6 3.2% 9 0.0% 0 2.0% 11.6%33.8%30.0% 0 2.8% 94.7%53.0%8 Mean: -0.52 -0.39 -0.60 -0.04 -0.27 -0.52 -0.68 -0.90 -0.55 -0.48 -0.53 Base: 463 186 277 24 50 193 79 10 322 107 265

Evening / night-time facilities / activities

Very good 6.7% 31 6.5% 12 6.9% 19 8.3% 2 2.0% 18.3%168.9%70.0% 0 5.3% 17 10.3% 11 7.5% 20 Quite good 19.4% 90 24.7% 46 15.9% 44 12.5% 3 26.0% 13 21.2% 41 19.0% 15 20.0% 2 22.1% 71 14.0% 15 19.6% 52 Neither good nor poor 21.8% 101 22.0% 41 21.7% 60 25.0% 6 30.0% 15 26.9% 52 8.9% 7 20.0% 2 23.0% 74 18.7% 20 24.5% 65 Quite Poor 14.0% 65 14.0% 26 14.1% 39 29.2% 7 20.0% 10 17.1% 33 13.9% 11 10.0% 1 15.8% 51 10.3% 11 16.2% 43 Very poor 11.0% 51 9.7% 18 11.9% 33 25.0% 6 14.0% 7 11.9% 23 10.1% 8 0.0% 0 11.5% 37 9.3% 10 11.7% 31 Don’t know 27.0% 125 23.1% 43 29.6% 82 0.0% 0 8.0% 4 14.5% 28 39.2% 31 50.0% 5 22.4% 72 37.4% 40 20.4% 54 Mean: -0.04 0.06 -0.12 -0.50 -0.20 -0.04 0.04 0.20 -0.08 0.09 -0.06 Base: 463 186 277 24 50 193 79 10 322 107 265

Size / quality of supermarkets

Very good 14.0% 65 11.8% 22 15.5% 43 16.7% 4 6.0% 3 11.4% 22 17.7% 14 0.0% 013.7% 44 15.0% 16 12.1% 32 Quite good 20.7% 96 24.7% 46 18.1% 50 25.0% 6 16.0% 8 22.3% 43 12.7% 10 40.0% 4 18.0% 58 27.1% 29 19.2% 51 Neither good nor poor 22.7% 105 22.6% 42 22.7% 63 29.2% 7 28.0% 14 24.4% 47 19.0% 15 30.0% 3 24.2% 78 15.9% 17 22.6% 60 Quite Poor 25.1% 116 28.0% 52 23.1% 64 25.0% 6 36.0% 18 25.9% 50 27.8% 22 0.0% 0 27.6% 89 22.4% 24 27.5% 73 Very poor 11.7% 54 7.0% 13 14.8% 41 4.2% 1 12.0% 6 13.0% 25 13.9% 11 10.0% 1 11.8% 38 13.1% 14 12.5% 33 Don’t know 5.8% 27 5.9% 11 5.8% 16 0.0% 0 2.0% 1 3.1% 6 8.9% 7 20.0% 2 4.7% 15 6.5% 7 6.0% 16 Mean: 0.00 0.07 -0.04 0.25 -0.33 -0.07 -0.08 0.25 -0.06 0.09 -0.10 Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 19 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Q08 What mode of transport do you normally use to get to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ? Those who have shopped at the locations mentioned at Q05

Car - driver 7.8% 36 4.8% 9 9.7% 27 8.3% 2 8.0% 47.3%145.1%40.0% 0 9.0% 29 1.9% 2 13.6% 36 Car - passenger 0.9% 4 0.0% 0 1.4% 4 0.0% 0 2.0% 10.5%12.5%20.0% 0 0.9% 30.9%11.5%4 Walk 75.2% 348 76.3% 142 74.4% 206 75.0% 18 82.0% 41 77.2% 149 81.0% 64 70.0% 7 76.1% 245 75.7% 81 71.3% 189 Bus 9.7% 45 10.8% 20 9.0% 25 8.3% 2 4.0% 2 6.2% 12 8.9% 7 20.0% 2 7.5% 24 13.1% 14 6.0% 16 Motorbike / scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Taxi 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 00.3% 10.0%00.0%0 Underground 1.1% 5 2.2% 4 0.4% 1 8.3% 2 0.0% 01.0%20.0%00.0% 0 1.6% 50.0%00.8%2 Bicycle 1.7% 8 1.1% 2 2.2% 6 0.0% 0 4.0% 22.1%41.3%10.0% 0 1.9% 61.9%22.6%7 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Don’t know / varies) 3.5% 16 4.3% 8 2.9% 8 0.0% 0 0.0% 0 5.7% 11 1.3% 1 10.0% 1 2.8% 9 6.5% 7 4.2% 11 Base: 463 186 277 24 50 193 79 10 322 107 265

Q09 On average, how often do you use shops or services at Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ? Those who have shopped at the locations mentioned at Q05

2 / 3 times a week or more 62.2% 288 65.6% 122 59.9% 166 58.3% 14 58.0% 29 62.2% 120 65.8% 52 40.0% 4 59.3% 191 72.0% 77 61.1% 162 often Weekly 17.1% 79 16.1% 30 17.7% 49 29.2% 7 20.0% 10 19.2% 37 12.7% 10 10.0% 1 18.3% 59 12.2% 13 16.6% 44 Fortnightly 8.0% 37 7.0% 13 8.7% 24 8.3% 2 12.0% 6 7.8% 15 6.3% 5 20.0% 2 9.6% 31 4.7% 5 10.2% 27 Monthly 6.0% 28 4.3% 8 7.2% 20 0.0% 0 6.0% 3 5.2% 10 8.9% 7 20.0% 2 6.2% 20 5.6% 6 5.7% 15 Less than once a month 5.2% 24 5.4% 10 5.1% 14 4.2% 1 4.0% 25.2%105.1%40.0% 0 5.9% 19 3.7% 4 6.0% 16 (Varies / don’t know) 1.5% 7 1.6% 3 1.4% 4 0.0% 0 0.0% 0 0.5% 1 1.3% 1 10.0% 1 0.6% 21.9%20.4%1 Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 20 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Q10 Why do you choose to shop at this centre ? Those who have shopped at the locations mentioned at Q05

Convenient to home 78.0% 361 83.9% 156 74.0% 205 87.5% 21 74.0% 37 81.9% 158 77.2% 61 60.0% 6 77.0% 248 81.3% 87 76.2% 202 Range of shops and services 15.8% 73 12.9% 24 17.7% 49 4.2% 1 14.0% 7 14.0% 27 19.0% 15 20.0% 2 18.0% 58 8.4% 9 17.0% 45 Like the shop / centre 5.0% 23 4.3% 8 5.4% 15 4.2% 1 8.0% 44.7%98.9%70.0% 0 5.6% 18 3.7% 4 4.5% 12 Pleasant environment 3.5% 16 2.2% 4 4.3% 12 4.2% 1 0.0% 03.1%67.6%60.0% 0 4.0% 13 2.8% 3 3.8% 10 Low price / good value 3.5% 16 2.7% 5 4.0% 11 4.2% 1 2.0% 13.6%75.1%40.0% 0 2.2% 76.5%73.4%9 Convenient to work 1.7% 8 1.1% 2 2.2% 6 4.2% 1 4.0% 21.6%31.3%10.0% 0 1.6% 51.9%20.8%2 Quality of the shopping 1.7% 8 1.6% 3 1.8% 5 0.0% 0 0.0% 01.6%33.8%30.0% 0 2.5% 80.0%02.3%6 environment Friendly atmosphere 1.1% 5 1.6% 3 0.7% 2 0.0% 0 0.0% 00.5%12.5%20.0% 0 0.9% 31.9%20.4%1 To support local businesses 0.9% 4 2.2% 4 0.0% 0 0.0% 0 6.0% 30.5%10.0%00.0% 0 1.2% 40.0%01.1%3 Best choice locally 0.6% 3 0.0% 0 1.1% 3 0.0% 0 2.0% 10.5%10.0%00.0% 0 0.6% 20.9%10.8%2 For specific items 0.6% 3 0.5% 1 0.7% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 1 10.0% 1 0.9% 30.0%00.8%2 IfIampassingthrough 0.6% 3 0.5% 1 0.7% 2 0.0% 0 4.0% 20.5%10.0%00.0% 0 0.3% 10.9%10.8%2 Good public transport 0.4% 2 0.5% 1 0.4% 1 0.0% 0 0.0% 00.5%10.0%00.0% 0 0.6% 20.0%00.0%0 It is somewhere different to 0.4% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 00.5%11.3%10.0% 0 0.3% 10.9%10.4%1 shop Quiet / not very busy 0.4% 2 0.0% 0 0.7% 2 4.2% 1 0.0% 00.5%10.0%00.0% 0 0.6% 20.0%00.4%1 Late night shopping 0.4% 2 0.5% 1 0.4% 1 0.0% 0 0.0% 00.5%11.3%10.0% 0 0.3% 10.0%00.4%1 No other choice locally 0.4% 2 0.5% 1 0.4% 1 0.0% 0 0.0% 00.5%10.0%00.0% 0 0.3% 10.9%10.8%2 For emergency shopping 0.4% 2 0.5% 1 0.4% 1 0.0% 0 0.0% 00.5%10.0%00.0% 0 0.3% 10.9%10.4%1 Good range of products 0.4% 2 0.5% 1 0.4% 1 0.0% 0 0.0% 01.0%20.0%00.0% 0 0.6% 20.0%00.4%1 Good parking 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 00.0%01.3%10.0% 00.0% 00.9%10.4%1 If I have an appointment 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.3% 10.0%00.0%0 locally Biggest centre locally 0.2% 1 0.5% 1 0.0% 0 0.0% 0 2.0% 10.0%00.0%00.0% 0 0.3% 10.0%00.0%0 Friends / family live close by 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.3% 10.0%00.4%1 (Don’t know / no particular 2.6% 12 1.6% 3 3.2% 9 4.2% 1 2.0% 1 1.0% 2 1.3% 1 10.0% 1 2.2% 73.7%43.4%9 reason) Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 21 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Q11 Which other shopping centre do you use once a month or more often ?

Oxford Street / West End 23.0% 151 20.1% 51 24.8% 100 22.6% 7 26.8% 19 27.0% 69 17.0% 19 35.3% 6 25.1% 115 16.8% 26 23.9% 90 Marylebone High Street 7.2% 47 7.9% 20 6.7% 27 0.0% 0 2.8% 2 8.2% 21 11.6% 13 17.6% 3 8.9% 41 3.9% 6 9.0% 34 Kensington High Street 6.1% 40 3.5% 9 7.7% 31 0.0% 0 4.2% 3 8.2% 21 6.3% 7 11.8% 2 7.0% 32 5.2% 8 6.4% 24 Brent Cross 5.6% 37 3.9% 10 6.7% 27 6.5% 2 5.6% 4 6.3% 16 6.3% 7 11.8% 2 5.7% 26 5.2% 8 8.0% 30 Edgware Road 3.2% 21 4.7% 12 2.2% 9 0.0% 0 4.2% 34.3%111.8%20.0% 0 3.1% 14 3.2% 5 1.6% 6 Kings Road 2.7% 18 2.0% 5 3.2% 13 9.7% 3 1.4% 14.3%111.8%25.9% 1 3.1% 14 1.9% 3 2.9% 11 Warwick Way / Tachbrook 2.7% 18 3.2% 8 2.5% 10 0.0% 0 1.4% 12.7%72.7%30.0% 0 2.4% 11 2.6% 4 3.2% 12 Street Knightsbridge 2.6% 17 0.4% 1 4.0% 16 0.0% 0 0.0% 02.7%75.4%60.0% 0 3.1% 14 1.3% 2 3.7% 14 Victoria Street, Westminster 2.4% 16 1.6% 4 3.0% 12 3.2% 1 5.6% 42.0%52.7%30.0% 0 2.4% 11 2.6% 4 2.4% 9 Kilburn 2.3% 15 2.4% 6 2.2% 9 6.5% 2 1.4% 11.2%31.8%20.0% 0 2.0% 93.2%51.3%5 Queensway / Westbourne 2.3% 15 2.0% 5 2.5% 10 3.2% 1 4.2% 32.0%51.8%20.0% 0 2.2% 10 3.2% 5 2.9% 11 Grove Notting Hill 2.1% 14 1.6% 4 2.5% 10 0.0% 0 0.0% 02.3%63.6%40.0% 0 2.8% 13 0.6% 1 2.1% 8 O2 Centre, Finchley Road 1.8% 12 2.0% 5 1.7% 7 0.0% 0 4.2% 32.7%70.9%10.0% 0 2.0% 91.3%22.4%9 Ladbroke Grove, London 1.4% 9 1.2% 3 1.5% 6 3.2% 1 1.4% 11.2%31.8%20.0% 0 1.3% 61.9%31.1%4 Finchley Road, London 1.4% 9 0.8% 2 1.7% 7 0.0% 0 1.4% 11.6%42.7%35.9% 1 1.3% 60.0%01.3%5 Whiteley's Shopping Centre 1.4% 9 1.6% 4 1.2% 5 3.2% 1 4.2% 31.2%30.9%10.0% 0 1.1% 51.3%20.8%3 Bayswater 1.4% 9 0.4% 1 2.0% 8 3.2% 1 1.4% 12.3%60.9%10.0% 0 1.1% 52.6%41.6%6 Market, Portobello Road 1.4% 9 1.6% 4 1.2% 5 3.2% 1 2.8% 20.8%23.6%40.0% 0 1.7% 80.6%11.9%7 Hammersmith 1.1% 7 0.4% 1 1.5% 6 3.2% 1 2.8% 20.4%10.9%15.9% 1 1.1% 50.6%11.1%4 Harrow Road 1.1% 7 1.6% 4 0.7% 3 3.2% 1 0.0% 01.2%30.0%00.0% 0 0.7% 31.9%31.3%5 Holloway Road, Camden 0.9% 6 1.2% 3 0.7% 3 0.0% 0 0.0% 01.6%40.9%10.0% 0 1.1% 50.6%11.1%4 Town Marble Arch 0.9% 6 0.4% 1 1.2% 5 0.0% 0 0.0% 00.0%01.8%20.0% 0 0.9% 41.3%20.5%2 Covent Garden 0.9% 6 0.8% 2 1.0% 4 3.2% 1 0.0% 00.8%22.7%30.0% 0 1.3% 60.0%00.8%3 Camden Town 0.8% 5 1.2% 3 0.5% 2 0.0% 0 1.4% 10.4%11.8%20.0% 0 0.4% 21.9%30.8%3 Brompton Road 0.8% 5 0.8% 2 0.7% 3 3.2% 1 0.0% 00.8%20.9%10.0% 0 0.9% 40.6%11.1%4 St Johns Wood 0.6% 4 0.8% 2 0.5% 2 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.4% 20.6%10.5%2 Baker Street 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 00.8%20.9%10.0% 0 0.9% 40.0%01.1%4 Cromwell Road 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 00.4%12.7%30.0% 0 0.9% 40.0%01.1%4 Sloane Square 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 21.3%20.5%2 Waterloo 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.7% 30.0%00.5%2 Praed Street 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.2% 11.3%20.0%0 Cardinal Place, Victoria 0.5% 3 0.0% 0 0.7% 3 0.0% 0 2.8% 20.0%00.0%05.9% 1 0.2% 10.6%10.5%2 Regent Street 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.7% 30.0%00.3%1 Church Street, Kent 0.5% 3 1.2% 3 0.0% 0 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.7% 30.0%00.3%1 Bond Street, London 0.5% 3 0.4% 1 0.5% 2 3.2% 1 0.0% 00.0%00.9%10.0% 0 0.7% 30.0%00.5%2 Piccadilly 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.8%20.9%10.0% 0 0.4% 20.0%00.3%1 Swiss Cottage 0.5% 3 0.8% 2 0.2% 1 0.0% 0 1.4% 10.8%20.0%00.0% 0 0.7% 30.0%00.5%2 Shepherd's Bush W12 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.2% 10.6%10.3%1 Clapham Junction 0.3% 2 0.8% 2 0.0% 0 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.4% 20.0%00.5%2 Ashcroft Kings Mall 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.4% 20.0%00.3%1 Park Royal 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.2% 10.6%10.5%2 Earlscourt 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.4% 20.0%00.5%2

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 22 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Chelsea 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Vauxhall Bridge Road 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Gloucester 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Portobello Road 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.6%10.0%0 Tottenham Court Road 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Acton 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.6%10.0%0 Maida Vale 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Ashford 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.0% 00.6%10.3%1 Elton 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.0% 00.6%10.3%1 Croydon Shopping Centre 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Borough Market, Borough 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Bromley 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Butterfly Walk, Surrey 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Denby Street, Queensbury 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Ealing, Broadway 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.0% 00.6%10.0%0 Hampstead 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Shopping Park, Malt 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Lake Road 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.0%0 Milton Keynes 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 North End Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.0%0 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.3%1 Sainsbury's (unspecified 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.0%0 location) , London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.0% 00.6%10.3%1 Suffolk 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Surrey 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Market, White Chapel 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Wilton Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Wimbledon 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Berwick St John 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.0%0 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.0%0 Market, Church Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 London Crawford Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Midfield 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.0%0 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Orchid Street, Fulham 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Stratford 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 00.0% 00.6%10.0%0 (No other used) 27.7% 182 32.7% 83 24.6% 99 25.8% 8 28.2% 20 21.5% 55 25.9% 29 23.5% 4 24.8% 114 33.5% 52 22.3% 84 (Don't know / varies) 3.7% 24 3.5% 9 3.7% 15 3.2% 1 2.8% 2 3.1% 8 2.7% 3 11.8% 2 2.6% 12 5.8% 9 4.2% 16 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 23 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Q12 What, if anything would make you more likely to visit Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?

Nothing 37.7% 248 39.4% 100 36.7% 148 29.0% 9 22.5% 16 32.0% 82 33.9% 38 41.2% 7 35.7% 164 42.6% 66 32.4% 122 Better choice of shops in 20.5% 135 13.8% 35 24.8% 100 19.4% 6 31.0% 22 25.0% 64 18.8% 21 5.9% 1 21.8% 100 20.6% 32 25.2% 95 general Better choice of other non- 12.0% 79 9.8% 25 13.4% 54 19.4% 6 16.9% 12 12.5% 32 12.5% 14 11.8% 2 12.9% 59 11.6% 18 13.8% 52 food shops Better food and convenience 7.8% 51 6.7% 17 8.4% 34 9.7% 3 8.5% 67.0%189.8%115.9% 1 8.5% 39 7.1% 11 6.6% 25 shops Better maintenance / 7.6% 50 7.5% 19 7.7% 31 3.2% 1 11.3% 8 6.6% 17 13.4% 15 11.8% 2 8.5% 39 6.5% 10 8.0% 30 cleanliness More car parking 6.2% 41 5.5% 14 6.7% 27 9.7% 3 7.0% 56.3%167.1%85.9% 1 7.2% 33 3.9% 6 9.8% 37 More / improved 5.2% 34 6.7% 17 4.2% 17 3.2% 1 12.7% 95.5%142.7%35.9% 1 5.4% 25 5.8% 9 4.8% 18 supermarkets Better quality shops 4.6% 30 4.7% 12 4.5% 18 3.2% 1 11.3% 85.9%153.6%45.9% 1 5.9% 27 1.3% 2 4.8% 18 Better safety / security 4.0% 26 3.9% 10 4.0% 16 0.0% 0 5.6% 44.7%126.3%70.0% 0 4.1% 19 3.9% 6 4.5% 17 Made the area more 2.1% 14 1.6% 4 2.5% 10 3.2% 1 0.0% 03.9%100.9%10.0% 0 2.6% 12 0.0% 0 2.1% 8 pedestrian friendly Better public transport 2.1% 14 2.0% 5 2.2% 9 0.0% 0 1.4% 12.7%72.7%30.0% 0 1.7% 83.9%61.3%5 More or better restaurants 2.0% 13 1.2% 3 2.5% 10 3.2% 1 7.0% 51.6%40.0%00.0% 0 2.8% 13 0.0% 0 1.9% 7 Better / cheaper car parking 2.0% 13 2.0% 5 2.0% 8 3.2% 1 1.4% 11.6%44.5%50.0% 0 1.3% 6 3.9% 6 3.2% 12 More large shops 2.0% 13 1.6% 4 2.2% 9 0.0% 0 4.2% 33.1%80.9%10.0% 0 1.7% 82.6%41.6%6 Choice of cheaper shops 1.8% 12 1.6% 4 2.0% 8 3.2% 1 2.8% 21.2%31.8%20.0% 0 1.3% 61.9%31.6%6 Less traffic congestion 1.7% 11 2.0% 5 1.5% 6 0.0% 0 1.4% 12.3%61.8%20.0% 0 2.2% 10 0.6% 1 2.4% 9 New department store 1.1% 7 0.0% 0 1.7% 7 0.0% 0 2.8% 21.2%30.9%10.0% 0 1.1% 51.3%21.1%4 More or better public 0.8% 5 0.8% 2 0.7% 3 0.0% 0 0.0% 01.2%31.8%20.0% 0 1.1% 50.0%01.3%5 services / community uses Better atmosphere 0.8% 5 0.4% 1 1.0% 4 3.2% 1 1.4% 10.8%20.9%10.0% 0 0.7% 30.6%10.8%3 Less non-food shops 0.8% 5 0.4% 1 1.0% 4 0.0% 0 0.0% 02.0%50.0%00.0% 0 1.1% 50.0%01.3%5 Better entertainment 0.8% 5 0.4% 1 1.0% 4 3.2% 1 0.0% 01.6%40.0%00.0% 0 1.1% 50.0%00.8%3 facilities More or better takeaways 0.6% 4 0.4% 1 0.7% 3 0.0% 0 4.2% 30.0%00.0%00.0% 0 0.7% 30.6%10.5%2 If I were given more 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 01.6%40.0%00.0% 0 0.7% 30.6%10.8%3 information about the area Support given to independent 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 01.2%30.9%10.0% 0 0.9% 40.0%00.8%3 businesses If money were invested in 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 00.8%21.8%20.0% 0 0.7% 30.6%10.8%3 the area Improved cinema 0.5% 3 0.0% 0 0.7% 3 3.2% 1 1.4% 10.0%00.0%00.0% 0 0.4% 20.6%10.5%2 Larger / improved market 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 10.4%10.9%10.0% 0 0.7% 30.0%00.8%3 More or better pharmacy 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.2% 11.3%20.3%1 More or better public houses 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 10.8%20.0%00.0% 0 0.4% 20.6%10.5%2 Friendlier staff in stores / 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.5%2 restaurants Less food shops 0.5% 3 0.0% 0 0.7% 3 3.2% 1 0.0% 00.4%10.0%00.0% 0 0.4% 20.6%10.3%1 Lessforeignpeopleinthe 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 00.0%01.8%20.0% 0 0.2% 11.3%20.5%2

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 24 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

area More houses built 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Better access for cyclists 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.6%10.0%0 If it were more convenient to 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.0% 00.6%10.0%0 my home Occupying the vacant stores 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.3%1 Reduced opening hours 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.4% 20.0%00.5%2 More or better health / dental 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 facilities Longer opening hours 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 No congestion charges 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Better access for disabled 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%05.9% 1 0.0% 00.0%00.0%0 people Less change to the area 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 If it were more spread out 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.0% 00.0%00.0%0 Quieter 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.0%0 Improved roads 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.0%00.3%1 (Don't know) 5.0% 33 5.5% 14 4.7% 19 6.5% 2 8.5% 6 3.9% 10 1.8% 2 23.5% 4 3.9% 18 5.2% 8 3.7% 14 Base: 657 254 403 31 71 256 112 17 459 155 377

GEN Gender of respondent:

Male 38.7% 254 100.0% 254 0.0% 0 25.8% 8 33.8% 24 40.2% 103 38.4% 43 29.4% 5 38.6% 177 40.6% 63 36.1% 136 Female 61.3% 403 0.0% 0 100.0% 403 74.2% 23 66.2% 47 59.8% 153 61.6% 69 70.6% 12 61.4% 282 59.4% 92 63.9% 241 Base: 657 254 403 31 71 256 112 17 459 155 377

AGE Could I ask, which of the following age bands do you fall into ?

16-24 4.7% 31 3.2% 8 5.7% 23 100.0% 31 0.0% 00.0%00.0%00.0% 0 4.4% 20 3.2% 5 4.2% 16 25-34 10.8% 71 9.4% 24 11.7% 47 0.0% 0 100.0% 71 0.0% 0 0.0% 0 0.0% 0 11.3% 52 8.4% 13 11.4% 43 35-59 39.0% 256 40.6% 103 38.0% 153 0.0% 0 0.0% 0 100.0% 256 0.0% 0 0.0% 0 40.1% 184 41.9% 65 43.2% 163 60-64 17.0% 112 16.9% 43 17.1% 69 0.0% 0 0.0% 0 0.0% 0 100.0% 112 0.0% 0 18.5% 85 14.2% 22 18.6% 70 65+ 25.9% 170 28.0% 71 24.6% 99 0.0% 0 0.0% 00.0%00.0%00.0% 0 24.4% 112 30.3% 47 21.0% 79 (Refused) 2.6% 17 2.0% 5 3.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 17 1.3% 61.9%31.6%6 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 25 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

ETH For the purposes of this survey, could I ask you which ethnic group you belong to ?

White - British (Interviewer, 65.6% 431 72.8% 185 61.0% 246 35.5% 11 54.9% 39 63.3% 162 71.4% 80 52.9% 9 71.5% 328 56.1% 87 69.0% 260 this includes English, Scottish, Welsh) White European 4.0% 26 3.5% 9 4.2% 17 9.7% 3 11.3% 84.3%111.8%20.0% 0 4.4% 20 3.2% 5 4.0% 15 Indian 2.7% 18 3.5% 9 2.2% 9 6.5% 2 2.8% 23.1%82.7%30.0% 0 3.1% 14 2.6% 4 3.4% 13 White - Irish 2.3% 15 2.4% 6 2.2% 9 0.0% 0 1.4% 10.8%23.6%40.0% 0 1.5% 74.5%71.1%4 Caribbean 1.8% 12 1.6% 4 2.0% 8 3.2% 1 0.0% 01.6%40.9%10.0% 00.7% 35.2%80.8%3 White and Asian 1.5% 10 2.0% 5 1.2% 5 9.7% 3 4.2% 31.2%30.9%10.0% 0 1.3% 61.9%31.1%4 White American 1.4% 9 1.2% 3 1.5% 6 0.0% 0 1.4% 12.3%60.9%10.0% 0 1.7% 80.6%11.9%7 White and black Caribbean 1.2% 8 0.4% 1 1.7% 7 3.2% 1 2.8% 21.6%40.0%00.0% 0 1.1% 51.9%30.8%3 White (other) 0.9% 6 0.4% 1 1.2% 5 3.2% 1 0.0% 01.2%31.8%20.0% 0 1.1% 50.6%10.5%2 White and black African 0.9% 6 1.2% 3 0.7% 3 0.0% 0 0.0% 01.2%31.8%20.0% 0 0.7% 31.3%21.3%5 Mixed Race 0.9% 6 0.8% 2 1.0% 4 0.0% 0 4.2% 31.2%30.0%00.0% 0 0.7% 31.9%30.3%1 Greek 0.8% 5 0.0% 0 1.2% 5 0.0% 0 1.4% 11.2%30.0%00.0% 0 0.4% 21.9%30.8%3 African 0.8% 5 1.2% 3 0.5% 2 3.2% 1 0.0% 01.2%30.9%10.0% 0 0.7% 31.3%21.3%5 Pakistani 0.8% 5 0.8% 2 0.7% 3 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.9% 40.6%11.1%4 White Australian 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 01.2%30.9%10.0% 0 0.9% 40.0%00.8%3 Iranian 0.6% 4 0.0% 0 1.0% 4 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.9% 40.0%00.5%2 West Indian 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 00.0%02.7%30.0% 0 0.0% 01.3%20.0%0 Spanish 0.6% 4 0.4% 1 0.7% 3 3.2% 1 0.0% 01.2%30.0%00.0% 0 0.0% 02.6%41.1%4 Jamaican 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.2% 10.6%10.5%2 German 0.5% 3 0.8% 2 0.2% 1 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.0% 01.3%20.5%2 Chinese 0.5% 3 0.8% 2 0.2% 1 3.2% 1 2.8% 20.0%00.0%00.0% 0 0.4% 20.0%00.5%2 Arabic 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 01.2%30.0%00.0% 0 0.2% 11.3%20.5%2 Albanian 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 10.8%20.0%00.0% 0 0.2% 11.3%20.3%1 Middle Eastern 0.5% 3 0.0% 0 0.7% 3 3.2% 1 2.8% 20.0%00.0%00.0% 0 0.4% 20.6%10.5%2 Latin American 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 00.4%10.0%00.0% 0 0.2% 10.6%10.3%1 Polish 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.2% 10.6%10.3%1 European 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 00.0%00.9%10.0% 0 0.4% 20.0%00.3%1 Caucasian 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 00.8%20.0%00.0% 0 0.4% 20.0%00.3%1 Black British 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Malian 0.3% 2 0.0% 0 0.5% 2 0.0% 0 1.4% 10.4%10.0%00.0% 0 0.2% 10.6%10.3%1 Pilipino British 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.0% 01.3%20.0%0 White Croatian 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.4% 20.0%00.3%1 Bangladeshi 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 00.4%10.0%00.0% 0 0.0% 00.6%10.3%1 Portuguese 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 00.4%10.9%10.0% 0 0.2% 10.6%10.3%1 European Mixed Race 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 American Indian 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.0%0 Chinese American 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Egyptian 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 00.0%00.0%00.0% 0 0.0% 00.6%10.0%0 New Zealander 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Black (other) 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Swiss Portuguese 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 Danish 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.2% 10.0%00.3%1 Mewari 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 10.0%00.0%00.0% 0 0.0% 00.6%10.3%1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 26 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

Dutch 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.3%1 Chinese West Indian 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.0%00.9%10.0% 0 0.2% 10.0%00.0%0 White South African 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 00.4%10.0%00.0% 0 0.2% 10.0%00.0%0 (Refused) 4.4% 29 2.8% 7 5.5% 22 0.0% 0 2.8% 2 2.7% 7 5.4% 6 47.1% 8 2.6% 12 1.3% 2 3.2% 12 Base: 657 254 403 31 71 256 112 17 459 155 377

SAL Which of the following categories does your combined income fall into?

£0-25,000 31.4% 206 31.1% 79 31.5% 127 29.0% 9 18.3% 13 27.0% 69 34.8% 39 5.9% 1 26.1% 120 51.0% 79 19.6% 74 £25,000 - 50,000 19.5% 128 22.4% 57 17.6% 71 22.6% 7 26.8% 19 21.1% 54 15.2% 17 11.8% 2 21.8% 100 16.8% 26 21.8% 82 £50,000 - 100,000 12.6% 83 14.6% 37 11.4% 46 9.7% 3 21.1% 15 18.0% 46 8.9% 10 5.9% 1 16.6% 76 3.9% 6 16.7% 63 £100,000 or more 13.2% 87 12.6% 32 13.6% 55 9.7% 3 14.1% 10 18.8% 48 16.1% 18 0.0% 0 17.2% 79 4.5% 7 19.9% 75 (Don't know / can't 7.2% 47 4.7% 12 8.7% 35 29.0% 9 5.6% 4 3.9% 10 8.0% 9 11.8% 2 3.9% 18 13.5% 21 6.6% 25 remember) (Refused) 16.1% 106 14.6% 37 17.1% 69 0.0% 0 14.1% 10 11.3% 29 17.0% 19 64.7% 11 14.4% 66 10.3% 16 15.4% 58 Mean: 22686 25118 21154 20806 30282 27568 19152 9559 26438 16242 26127 Base: 657 254 403 31 71 256 112 17 459 155 377

CAR Finally, how many cars are there normally available for use in the household ?

None 39.6% 260 44.5% 113 36.5% 147 41.9% 13 32.4% 23 35.5% 91 36.6% 41 35.3% 6 35.7% 164 53.5% 83 0.0% 0 1 42.0% 276 43.3% 110 41.2% 166 32.3% 10 46.5% 33 42.6% 109 42.9% 48 29.4% 5 46.4% 213 32.9% 51 73.2% 276 2 12.9% 85 8.7% 22 15.6% 63 12.9% 4 12.7% 9 18.4% 47 16.1% 18 5.9% 1 14.4% 66 11.0% 17 22.5% 85 3ormore 2.4% 16 1.6% 4 3.0% 12 6.5% 2 1.4% 12.7%73.6%40.0% 0 2.8% 13 0.6% 1 4.2% 16 (Don't know) 0.3% 2 0.0% 0 0.5% 2 6.5% 2 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Refused) 2.7% 18 2.0% 5 3.2% 13 0.0% 0 7.0% 5 0.8% 2 0.9% 1 29.4% 5 0.7% 31.9%30.0%0 Base: 657 254 403 31 71 256 112 17 459 155 377

SEG Socioeconmic Grouping:

A2.0% 13 1.2% 3 2.5% 10 3.2% 1 0.0% 00.8%23.6%40.0% 0 2.8% 13 0.0% 0 2.7% 10 B 35.0% 230 37.0% 94 33.7% 136 25.8% 8 35.2% 25 38.7% 99 43.8% 49 17.6% 3 50.1% 230 0.0% 0 42.2% 159 C1 32.9% 216 31.5% 80 33.7% 136 35.5% 11 38.0% 27 32.4% 83 28.6% 32 17.6% 3 47.1% 216 0.0% 0 32.6% 123 C2 9.1% 60 11.4% 29 7.7% 31 6.5% 2 8.5% 6 12.9% 33 4.5% 5 11.8% 2 0.0% 0 38.7% 60 9.5% 36 D8.8% 58 8.7% 22 8.9% 36 6.5% 2 5.6% 4 5.9% 15 13.4% 15 5.9% 1 0.0% 0 37.4% 58 6.1% 23 E5.6% 37 4.7% 12 6.2% 25 3.2% 1 4.2% 36.6%171.8%20.0% 0 0.0% 0 23.9% 37 2.7% 10 (Refused) 6.5% 43 5.5% 14 7.2% 29 19.4% 6 8.5% 6 2.7% 7 4.5% 5 47.1% 8 0.0% 0 0.0% 0 4.2% 16 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 27 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16to24 25to34 35to59 60to64 65+ ABC1 C2DE Carinhhold

ZONE Zone

Harrow Road 15.2% 100 12.2% 31 17.1% 69 22.6% 7 16.9% 12 15.6% 40 15.2% 17 5.9% 1 12.0% 55 25.2% 39 12.5% 47 St Johns Wood 15.2% 100 13.8% 35 16.1% 65 19.4% 6 15.5% 11 15.6% 40 17.0% 19 11.8% 2 17.0% 78 9.0% 14 20.2% 76 Warwick Way / Tachbrook 15.2% 100 16.1% 41 14.6% 59 12.9% 4 15.5% 11 15.6% 40 17.0% 19 17.6% 3 14.4% 66 16.1% 25 15.9% 60 Street Church Street / Edgeware 15.2% 100 17.7% 45 13.6% 55 19.4% 6 15.5% 11 15.6% 40 10.7% 12 17.6% 3 13.3% 61 20.0% 31 10.3% 39 Road Marylebone High Street 9.0% 59 8.3% 21 9.4% 38 3.2% 1 5.6% 4 10.2% 26 4.5% 5 0.0% 0 10.9% 50 5.8% 9 9.5% 36 Queensway / Westbourne 15.4% 101 16.5% 42 14.6% 59 3.2% 1 15.5% 11 15.6% 40 17.9% 20 23.5% 4 16.3% 75 12.3% 19 15.7% 59 Grove Praed Street 14.8% 97 15.4% 39 14.4% 58 19.4% 6 15.5% 11 11.7% 30 17.9% 20 23.5% 4 16.1% 74 11.6% 18 15.9% 60 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Zone Westminster Telephone Household Survey Page 28 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Q01 Where do you normally shop for non-food (comparison) goods i.e. clothes, footwear, books etc ?

Oxford Street / West End 45.8% 301 29.0% 29 62.0% 62 25.0% 25 65.0% 65 61.0% 36 16.8% 17 69.1% 67 Kensington High Street 7.6% 50 16.0% 16 1.0% 1 0.0% 0 0.0% 0 1.7% 1 29.7% 30 2.1% 2 Victoria Street, Westminster 3.0% 20 0.0% 0 0.0% 0 20.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queensway / Westbourne 2.4% 16 5.0% 5 0.0% 0 1.0% 1 0.0% 0 1.7% 1 8.9% 9 0.0% 0 Grove Edgware Road 2.4% 16 6.0% 6 0.0% 0 1.0% 1 5.0% 5 0.0% 0 0.0% 0 4.1% 4 Kings Road 2.1% 14 0.0% 0 0.0% 0 12.0% 12 0.0% 0 0.0% 0 1.0% 1 1.0% 1 Marylebone High Street 1.5% 10 0.0% 0 3.0% 3 0.0% 0 1.0% 1 6.8% 4 1.0% 1 1.0% 1 Brent Cross 1.5% 10 3.0% 3 7.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mail order / delivered / 1.5% 10 2.0% 2 0.0% 0 2.0% 2 3.0% 3 1.7% 1 2.0% 2 0.0% 0 internet Abroad (unspecified 1.1% 7 1.0% 1 0.0% 0 3.0% 3 3.0% 3 0.0% 0 0.0% 0 0.0% 0 location) Kilburn 1.1% 7 5.0% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Marble Arch 0.9% 6 0.0% 0 2.0% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Whiteley's Shopping Centre 0.9% 6 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Harrow Road 0.9% 6 6.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market, Portobello Road 0.9% 6 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Market, Church Street 0.8% 5 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 St Johns Wood 0.8% 5 0.0% 0 3.0% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Regent Street 0.6% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 3.4% 2 1.0% 1 0.0% 0 Notting Hill 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Portobello Road 0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Bond Street, London 0.6% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.7% 1 1.0% 1 1.0% 1 Tesco, Church Street, St 0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Johns Wood Warwick Way / Tachbrook 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street Bayswater 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Hammersmith 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 German Street, Westminster 0.5% 3 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 Knightsbridge 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 1.0% 1 Central London 0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Baker Street 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Covent Garden 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 O2 Centre, Finchley Road 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Praed Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ladbroke Grove 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Camden Town 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Primark (unspecified 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 location) Sainsbury's, Crommel Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Barnet Wembley 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bromley 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cardinal Junction 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepherd's Bush W12 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Church Street, Kent 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Clapham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cricklewood 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley Road, London 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Goldbourne Road, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington Hampstead 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harrow 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hyde Park 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Keble Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market, Litchfield 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market (unspecified 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Mayfair 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Marks & Spencer, Marble 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Arch Market, Brixton 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Osterley Lane, Ealing 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxbridge 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coburn Mews 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, O2 Centre, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley Road Sloanes Court 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 29 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Waitrose, Twyford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Stanmore 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 13.2% 87 13.0% 13 11.0% 11 18.0% 18 9.0% 9 22.0% 13 12.9% 13 10.3% 10 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 30 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Q02 At which store do you normally do most of your food and grocery (convenience) shopping ?

Waitrose, High Street, 8.2% 54 0.0% 0 0.0% 0 1.0% 1 14.0% 14 45.8% 27 1.0% 1 11.3% 11 Marylebone Tesco, Church Street, St 7.2% 47 0.0% 0 5.0% 5 0.0% 0 38.0% 38 1.7% 1 0.0% 0 3.1% 3 Johns Wood Sainsbury's, Wilton Road, 5.9% 39 0.0% 0 0.0% 0 39.0% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Victoria Sainsbury’s, Ladbroke 5.0% 33 21.0% 21 0.0% 0 0.0% 0 3.0% 3 0.0% 0 5.0% 5 4.1% 4 Grove, Chelsea Somerfield, Edgware Road, 3.8% 25 1.0% 1 0.0% 0 0.0% 0 4.0% 4 1.7% 1 0.0% 0 19.6% 19 London Sainsbury’s, O2 Centre, 3.5% 23 0.0% 0 21.0% 21 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Finchley Road, London Mail order / internet / 3.3% 22 2.0% 2 8.0% 8 2.0% 2 2.0% 2 1.7% 1 5.9% 6 1.0% 1 delivered Somerfield, Harrow Road 3.0% 20 19.0% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Waitrose, Finchley Road, 2.7% 18 3.0% 3 12.0% 12 0.0% 0 2.0% 2 0.0% 0 1.0% 1 0.0% 0 London Tesco, Portobello Road, 2.4% 16 5.0% 5 0.0% 0 0.0% 0 1.0% 1 1.7% 1 8.9% 9 0.0% 0 London Tesco, Warwick Way, 2.0% 13 0.0% 0 0.0% 0 12.0% 12 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Victoria Waitrose, Swiss Cottage, 2.0% 13 0.0% 0 13.0% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Marks & Spencer, Edgware 1.7% 11 1.0% 1 0.0% 0 0.0% 0 5.0% 5 1.7% 1 0.0% 0 4.1% 4 Road, London Tesco, Brent Cross 1.5% 10 0.0% 0 4.0% 4 0.0% 0 6.0% 6 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Oxford 1.4% 9 0.0% 0 0.0% 0 0.0% 0 1.0% 1 3.4% 2 1.0% 1 5.2% 5 Street Ladbroke Grove 1.4% 9 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 2.1% 2 Iceland, Harrow Road, 1.1% 7 7.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Tesco, Cromwell Road, 1.1% 7 1.0% 1 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.0% 1 3.1% 3 Kensington Market, Portobello Road, 1.1% 7 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0 London Marks & Spencer, Marble 1.1% 7 0.0% 0 2.0% 2 0.0% 0 2.0% 2 1.7% 1 0.0% 0 2.1% 2 Arch Sainsbury’s, Edgware Road, 1.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 3 0.0% 0 4.1% 4 London Waitrose, High Street, 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0 Kensington Sainsbury’s, Kilburn High 0.9% 6 3.0% 3 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road Marks & Spencer, Whiteleys 0.8% 5 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 of Bayswater, Queensway Marks & Spencer Simply 0.8% 5 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 3.1% 3 Food, Marylebone Station Tesco, Notting Hill Gate 0.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0 Sainsbury Local, Allington 0.8% 5 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Street, Victoria Sainsbury’s, Swiss Cottage, 0.6% 4 0.0% 0 2.0% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 London Asda, Park Royal 0.6% 4 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0 Sainsbury’s, Wilton Road, 0.6% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Victoria Sainsbury's, Kingsgate 0.6% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parade, Victoria Street Marks & Spencer, 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Queensway Tesco, Meadville 0.5% 3 1.0% 1 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Westbourne 0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Grove, London Sainsbury Local, 0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Westbourne Grove Sainsbury's, Vauxhall 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Clapham Junction 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Baker Street, London 0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Fresh & Wild, Westbourne 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Grove, London Sainsbury Local, Paddington 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3 Station Sainsbury’s, Cromwell Road, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.1% 2

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 31 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Kensington Tesco, Edgware Road 0.5% 3 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Tesco Express, Praed Street 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Marks & Spencer Simply 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Food, Paddington Station Tesco, Hammersmith 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Sainsbury’s, Camden Town 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Kingsmall, 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Hammersmith Sainsbury’s, Harrow Road, 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Tesco, High Street, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1 Marylebone Waitrose, Kings Road 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Market, Warwick Way, 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Morrisons, Camden Town 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Camden 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Town Marks & Spencer, High 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Street, Kensington Co-Op, Heathfield 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 Tesco, Circus Road 0.3% 2 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Pimlico 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whiteley's Shopping Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Tesco, Bayswater 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Sainsbury's, Oxford Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Waitrose, Motcomb Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Budgens, Queensway 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cardinal Place Kilburn High Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Safeway, Edgware Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Planet Organic, Westbourne 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Grove Portobello Whole Foods, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portobello Green Local shops, Vincent Street, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Oxford Street, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Asda, Colindale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Sainsbury’s, High Gate 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury Local, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton Street, Covent Garden Fresh & Wild, Camden 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury Local, Brompton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Road Budgens, Tottenham Court 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road Sainsbury’s, Queenstown 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Lambeth Market, Borough Road, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Bridge Supersave, Praed Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Sainsbury’s, Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Alperton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Station Tesco Metro, Regent Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Green Valley, Barclay Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Sainsbury’s, Gloucester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, London Tesco, Camden Town 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Marks & Spencer, Kings 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chelsea Sainsbury's, Hammersmith 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Notting 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Hill Gate Tesco, Englands Lane, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belsize Park

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 32 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Local shops, Victoria, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Tesco, Kings Cross 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Connaught Hall 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Approach, Westminster Tesco, Monk Street, London 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Budgens, Porchester Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 London Tesco, Perivale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crispen’s, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Tesco, Praed Street, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Tesco, Queensway, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Tesco, Shepherds Bush 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Tesco, Tottenham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Iceland, Meadville 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waitrose, Gloucester Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Local shops, Edgware Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Local shops, Notting Hill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Waitrose, Temple Fortune 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Parade Waitrose, Twyford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Westbourne Grove, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Farmers market (unspecified 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Market, Strutton Ground, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Market, Tebworth 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Express, Charing 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Cross Somerfield, Camden Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco (unspecified location) 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Islington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Marks & Spencer, Finchley 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Golders Green Tesco, Gold Street, Kent 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Tesco, Clifton Road, London 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Kings Cross 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 (Don’t know / varies) 12.6% 83 14.0% 14 17.0% 17 6.0% 6 3.0% 3 20.3% 12 20.8% 21 10.3% 10 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 33 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Q03 What is the main reason why you choose do your main food and grocery shopping at (STORE MENTIONED AT Q02) ?

Convenience to home 45.2% 297 56.0% 56 32.0% 32 37.0% 37 46.0% 46 57.6% 34 49.5% 50 43.3% 42 Quality of shops and services 9.3% 61 3.0% 3 12.0% 12 6.0% 6 9.0% 9 15.3% 9 9.9% 10 12.4% 12 Value for money 7.6% 50 11.0% 11 6.0% 6 9.0% 9 7.0% 7 6.8% 4 5.9% 6 7.2% 7 Preference for retailer 5.3% 35 3.0% 3 1.0% 1 12.0% 12 5.0% 5 6.8% 4 3.0% 3 7.2% 7 Good or cheap car parking 4.1% 27 2.0% 2 12.0% 12 3.0% 3 2.0% 2 0.0% 0 2.0% 2 6.2% 6 Range of shops and services 4.0% 26 2.0% 2 4.0% 4 3.0% 3 6.0% 6 6.8% 4 4.0% 4 3.1% 3 available Good quality produce 2.6% 17 1.0% 1 1.0% 1 3.0% 3 3.0% 3 0.0% 0 6.9% 7 2.1% 2 Easy to get to 2.3% 15 3.0% 3 6.0% 6 1.0% 1 4.0% 4 1.7% 1 0.0% 0 0.0% 0 Large store 2.1% 14 0.0% 0 5.0% 5 7.0% 7 1.0% 1 0.0% 0 0.0% 0 1.0% 1 Good service / friendly 2.0% 13 4.0% 4 3.0% 3 2.0% 2 2.0% 2 0.0% 0 1.0% 1 1.0% 1 Range of goods 2.0% 13 2.0% 2 1.0% 1 3.0% 3 2.0% 2 0.0% 0 4.0% 4 1.0% 1 No other shops locally 1.5% 10 1.0% 1 3.0% 3 2.0% 2 3.0% 3 0.0% 0 0.0% 0 1.0% 1 Provide a delivery service 1.5% 10 1.0% 1 3.0% 3 1.0% 1 2.0% 2 0.0% 0 2.0% 2 1.0% 1 Habit / always uses it 1.5% 10 1.0% 1 3.0% 3 3.0% 3 0.0% 0 0.0% 0 1.0% 1 2.1% 2 Convenience to work 1.1% 7 3.0% 3 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 2.1% 2 They sell organic produce 0.9% 6 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 3.0% 3 1.0% 1 I prefer their goods 0.8% 5 1.0% 1 0.0% 0 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Generally convenient 0.6% 4 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Good customer service 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.1% 2 Other shops and services 0.5% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 3.4% 2 0.0% 0 0.0% 0 nearby It is a small / quiet store 0.5% 3 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 I dislike supermarkets 0.5% 3 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 Reward scheme / discounts 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Congestion charges are in 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 place near to other stores I have young children 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 To support local businesses 0.3% 2 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 If I am passing through 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Longer opening hours 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Igowithafamilymember / 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 friend (Don’t know / no reason in 2.1% 14 3.0% 3 0.0% 0 2.0% 2 3.0% 3 1.7% 1 3.0% 3 2.1% 2 particular) Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 34 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Q04 At which store or local centre do you do most of your top-up food and grocery shopping such as bread and milk ?

Tesco, Church Street, St 8.7% 57 0.0% 0 26.0% 26 0.0% 0 29.0% 29 0.0% 0 0.0% 0 2.1% 2 Johns Wood Waitrose, Marylebone High 4.0% 26 0.0% 0 0.0% 0 1.0% 1 5.0% 5 28.8% 17 0.0% 0 3.1% 3 Street Sainsbury, Wilton Road, 4.0% 26 0.0% 0 1.0% 1 24.0% 24 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Victoria Somerfield, Edgware Road, 3.3% 22 1.0% 1 0.0% 0 0.0% 0 1.0% 1 3.4% 2 0.0% 0 18.6% 18 London Somerfield, Harrow Road 2.9% 19 19.0% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Metro, Portobello 2.6% 17 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.9% 13 0.0% 0 Road, London Tesco, Circus Road 2.0% 13 0.0% 0 11.0% 11 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Tesco, Warwick Way, 1.7% 11 0.0% 0 0.0% 0 10.0% 10 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Victoria Local shops, St Johns Wood 1.5% 10 0.0% 0 10.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Edgware 1.5% 10 1.0% 1 0.0% 0 0.0% 0 6.0% 6 0.0% 0 0.0% 0 3.1% 3 Road Marks & Spencer Simply 1.4% 9 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 7.9% 8 0.0% 0 Food, Notting Hill Iceland, Harrow Road, 1.2% 8 8.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Marks & Spencer Simply 1.2% 8 0.0% 0 1.0% 1 0.0% 0 6.0% 6 1.7% 1 0.0% 0 0.0% 0 Food, Marylebone Station Marks & Spencer, Oxford 1.2% 8 0.0% 0 1.0% 1 0.0% 0 0.0% 0 5.1% 3 1.0% 1 3.1% 3 Street Local shops (unspecified 1.2% 8 2.0% 2 3.0% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 location) Tesco, Edgware Road 0.9% 6 1.0% 1 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 Local shops, Abbey Road, 0.9% 6 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Tesco Express, Praed Street 0.9% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.7% 1 0.0% 0 4.1% 4 Tesco, Notting Hill Gate 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0 Sainsbury’s, Kilburn High 0.9% 6 2.0% 2 3.0% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Road, Brent Local shops, Lupus Street, 0.8% 5 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Sainsbury’s, Ladbroke 0.8% 5 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Grove, London Sainsbury, Oxford Street 0.8% 5 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.7% 1 0.0% 0 2.1% 2 Bestbuy, Ladbroke Grove 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.0% 1 Costcutter, Golborne Road, 0.6% 4 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington Local shops, Kendal Street, 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 4 High Park Waitrose, Swiss Cottage 0.6% 4 0.0% 0 3.0% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, High 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Street, Kensington Tesco Express, Meadville 0.6% 4 1.0% 1 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Whiteleys 0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 of Bayswater, Queensway Local shops, Edgware Road, 0.6% 4 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 2.1% 2 Westminster Local shops, Harrow Road, 0.6% 4 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Market, Portobello 0.6% 4 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Waitrose, Finchley Road 0.6% 4 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Tesco, Baker Street, London 0.6% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 Whiteley's Shopping Centre 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Fresh & Wild, Westbourne 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Grove Mail order / internet / 0.5% 3 2.0% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 delivered Sainsbury, Kingsgate Parade, 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Victoria Street Sainsbury Local, Paddington 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3 Station Marks & Spencer, Marble 0.5% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.1% 2 Arch Tesco (unspecified location) 0.5% 3 1.0% 1 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Lisson Grove, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Marylebone Market, Church Street, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 1.7% 1 0.0% 0 0.0% 0

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 35 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove London Ladbroke Grove 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Tesco, Great Peter Street, 0.3% 2 0.0% 0 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 London Tesco, Malcom Court 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Tesco, High Street, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 Marylebone Local shops, Boundary 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, London Tesco Express, Praed Street, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 Paddington Sainsbury Local, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Westbourne Grove Tesco, Bayswater 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Portland Stores, Marylebone 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 Local shops, Victoria 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Costcutters (unspecified 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 location) Sainsbury Local, Allington 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Victoria Marks & Spencer Simply 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Finchley Road, London Marks & Spencer, Victoria 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Cardinal Place Marks & Spencer, Swiss 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cottage Local shops, Church Street, 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 London Costcutter, Lupus Street, 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Crispen’s, Oxford Street 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Tesco, Shurland Avenue, 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Iceland, Meadville 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Meadville 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Warwick Way, 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Local shops, Portobello 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, London Tesco Express, Monk Street, 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Notting Hill Gate 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Marks & Spencer Simply 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Food, Paddington Station Tesco, Brent Cross 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Marble Arch 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Sainsbury’s, Wilton Road, 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Barnet Tesco Metro, Regent Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Waitrose, Motcomb Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Pimlico 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Newgate Close, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Sainsbury, Vauxhall 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Express, Charing 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cross Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Station Dart Street, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Finchley Road, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hampstead Sainsbury’s, Gloucester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Road, London Local shops, Great Portland 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Street Local shops, Mozart Street, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Paddington Local shops, Claremont 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Close, London Sainsbury’s, O2 Centre, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley Road, London Marks & Spencer, Kilburn 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Victoria Street, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 36 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove London Sainsbury’s, Westbourne 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Notting Hill Gate Local shops, Chepstow 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, London Marks & Spencer Simply 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Food, Notting Hill Gate Local shops, Praed Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Paddington Chipstow Stores, Chipstow 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, London Morrisons, Camden Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Planet Organic, Westbourne 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Grove Portobello Whole Foods, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Portobello Green Local shops, Sutherland 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Avenue, London Tesco Metro, Marsham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Westminster Embassy News, Embassy 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Notting Hill Gate Tesco Metro, St Johns Wood 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Somerfield, Harrow Road, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Somerfield, High Street, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camden Town John Lewis, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Sainsbury’s, Queenstown 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Lambeth Local shops, Barlby Gardens 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Blenheim 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Terrace, Paddington Sainsbury’s, Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Melcombe Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 London Local shops, Cherrett Close, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Tesco, Whiteleys of 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Bayswater, Queensway The Ginger Pig, High Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Marylebone Crispin’s, Kendal Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Local shops, Great Western 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Paddington Safeway, Edgware Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Local shops, High Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Marylebone Paddington Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Marylebone Fruit Garden, Malcolm Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Alguin Court, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore Local shops, Mackennal 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, London Local shops, Moscow Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 London Market (unspecified 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Fairhazel Gardens, Camden 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Town Sainsbury's (unspecified 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Sainsbury's, Keble Road, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Suffolk 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Local shops, Regency Street, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Local shops, Regents Park 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road Local shops, Shirland Mews, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 37 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Paddington TheLisboaDeli,Golborne 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, West Ham Market, Marylebone 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Tesco Metro, Holland Park 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Avenue, London Local shops, Vincent Street, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Selfridges, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 (Don’t know / varies) 14.6% 96 14.0% 14 11.0% 11 13.0% 13 8.0% 8 20.3% 12 20.8% 21 17.5% 17 (Don't do top-up shopping) 10.2% 67 8.0% 8 4.0% 4 14.0% 14 4.0% 4 16.9% 10 8.9% 9 18.6% 18 Base: 657 100 100 100 100 59 101 97

Q05 Have you shopped or used services at Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street during the last three months ?

Yes 70.5% 463 79.0% 79 92.0% 92 73.0% 73 70.0% 70 79.7% 47 57.4% 58 45.4% 44 No 29.5% 194 21.0% 21 8.0% 8 27.0% 27 30.0% 30 20.3% 12 42.6% 43 54.6% 53 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 38 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Q06 What are the main reasons why you have not recently shopped in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ? Those who have not shopped at the locations mentioned at Q05

Too far away 16.0% 31 0.0% 0 12.5% 1 7.4% 2 26.7% 8 25.0% 3 25.6% 11 11.3% 6 Poor range of shops / 11.3% 22 23.8% 5 25.0% 2 3.7% 1 0.0% 0 8.3% 1 2.3% 1 22.6% 12 services Poor car parking 9.3% 18 28.6% 6 12.5% 1 3.7% 1 6.7% 2 8.3% 1 14.0% 6 1.9% 1 Poor environment / rundown 9.3% 18 9.5% 2 0.0% 0 11.1% 3 6.7% 2 0.0% 0 7.0% 3 15.1% 8 Ihavenoneedtogothere 8.8% 17 9.5% 2 0.0% 0 7.4% 2 10.0% 3 0.0% 0 16.3% 7 5.7% 3 Generally inconvenient 5.2% 10 0.0% 0 0.0% 0 7.4% 2 6.7% 2 0.0% 0 7.0% 3 5.7% 3 Poor quality shops / services 5.2% 10 14.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 11.3% 6 Prefer to shop at larger 4.6% 9 0.0% 0 0.0% 0 7.4% 2 3.3% 1 8.3% 1 7.0% 3 3.8% 2 centres No local centre near to home 4.6% 9 14.3% 3 0.0% 0 11.1% 3 3.3% 1 8.3% 1 2.3% 1 0.0% 0 or work Poor public transport / hard 4.1% 8 4.8% 1 0.0% 0 7.4% 2 10.0% 3 8.3% 1 2.3% 1 0.0% 0 to travel there Another larger centre is 4.1% 8 0.0% 0 12.5% 1 0.0% 0 6.7% 2 8.3% 1 4.7% 2 3.8% 2 easier to get to There are a better choice of 2.6% 5 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 7.0% 3 1.9% 1 shops locally Prefer to shop at large food 2.6% 5 0.0% 0 12.5% 1 11.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 store I don't know where it is 2.1% 4 0.0% 0 0.0% 0 11.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 Too expensive 2.1% 4 0.0% 0 25.0% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 1 1.9% 1 Unsafe 1.0% 2 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 Only shop in West End / 1.0% 2 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.3% 1 0.0% 0 largecentrecitycentre I am not able to leave the 1.0% 2 0.0% 0 0.0% 0 3.7% 1 0.0% 0 8.3% 1 0.0% 0 0.0% 0 house I don't know the area very 1.0% 2 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 well Too busy 1.0% 2 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 There is nothing appealing 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2 there Because of the language 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 barrier It depends where I am at the 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 time I justdon'tgotothatarea 0.5% 1 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 I don't trust some of the 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 market traders They don't have enough 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 household shops I only go for electrical goods 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 When the weather is good I 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 prefer to go elsewhere I work during shop opening 0.5% 1 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 times Idon'thavethetime 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 (Don’t know / no reason in 17.5% 34 23.8% 5 0.0% 0 14.8% 4 16.7% 5 16.7% 2 14.0% 6 22.6% 12 particular) Base: 1942182730124353

Mean Score: [Very good=2, Quite good=1, Neither good nor poor=0, Quite Poor=-1, Very poor=-2]

Q07 How would you rate Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street out of 1 to 5 where 5 is very good and 1 is very poor for the following ? Those who have shopped at the locations mentioned at Q05

Availability and price of parking

Very good 3.7% 17 7.6% 6 0.0% 0 4.1% 3 4.3% 3 6.4% 3 1.7% 1 2.3% 1 Quite good 5.8% 27 11.4% 9 2.2% 2 5.5% 4 5.7% 4 2.1% 1 6.9% 4 6.8% 3 Neither good nor poor 9.7% 45 11.4% 9 15.2% 14 2.7% 2 7.1% 5 12.8% 6 13.8% 8 2.3% 1 Quite Poor 13.0% 60 8.9% 7 21.7% 20 12.3% 9 11.4% 8 19.1% 9 6.9% 4 6.8% 3 Very poor 25.7% 119 32.9% 26 20.7% 19 21.9% 16 27.1% 19 17.0% 8 22.4% 13 40.9% 18 Don’t know 42.1% 195 27.8% 22 40.2% 37 53.4% 39 44.3% 31 42.6% 20 48.3% 28 40.9% 18 Mean: -0.88 -0.67 -1.02 -0.91 -0.92 -0.67 -0.80 -1.31 Base: 463 79 92 73 70 47 58 44

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 39 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Range of shops and services

Very good 15.3% 71 13.9% 11 14.1% 13 9.6% 7 8.6% 6 42.6% 20 19.0% 11 6.8% 3 Quite good 21.4% 99 13.9% 11 15.2% 14 19.2% 14 30.0% 21 25.5% 12 36.2% 21 13.6% 6 Neither good nor poor 31.5% 146 30.4% 24 38.0% 35 37.0% 27 31.4% 22 19.1% 9 27.6% 16 29.5% 13 Quite Poor 19.7% 91 22.8% 18 26.1% 24 20.5% 15 21.4% 15 6.4% 3 6.9% 4 27.3% 12 Very poor 8.0% 37 13.9% 11 5.4% 5 9.6% 7 5.7% 4 0.0% 0 5.2% 3 15.9% 7 Don’t know 4.1% 19 5.1% 4 1.1% 1 4.1% 3 2.9% 2 6.4% 3 5.2% 3 6.8% 3 Mean: 0.17 -0.09 0.07 -0.01 0.15 1.11 0.60 -0.34 Base: 463 79 92 73 70 47 58 44

Quality of shops and services

Very good 16.0% 74 12.7% 10 20.7% 19 9.6% 7 7.1% 5 44.7% 21 13.8% 8 9.1% 4 Quite good 26.6% 123 20.3% 16 35.9% 33 16.4% 12 21.4% 15 42.6% 20 37.9% 22 11.4% 5 Neither good nor poor 31.1% 144 27.8% 22 32.6% 30 47.9% 35 38.6% 27 4.3% 2 25.9% 15 29.5% 13 Quite Poor 13.8% 64 16.5% 13 6.5% 6 17.8% 13 21.4% 15 2.1% 1 12.1% 7 20.5% 9 Very poor 8.0% 37 19.0% 15 2.2% 2 4.1% 3 8.6% 6 0.0% 0 5.2% 3 18.2% 8 Don’t know 4.5% 21 3.8% 3 2.2% 2 4.1% 3 2.9% 2 6.4% 3 5.2% 3 11.4% 5 Mean: 0.30 -0.09 0.68 0.10 -0.03 1.39 0.45 -0.31 Base: 463 79 92 73 70 47 58 44

Prices

Very good 7.3% 34 7.6% 6 3.3% 3 9.6% 7 12.9% 9 8.5% 4 3.4% 2 6.8% 3 Quite good 24.4% 113 26.6% 21 10.9% 10 26.0% 19 34.3% 24 21.3% 10 32.8% 19 22.7% 10 Neither good nor poor 36.1% 167 40.5% 32 27.2% 25 39.7% 29 41.4% 29 34.0% 16 32.8% 19 38.6% 17 Quite Poor 17.3% 80 7.6% 6 38.0% 35 13.7% 10 2.9% 2 23.4% 11 20.7% 12 9.1% 4 Very poor 9.7% 45 11.4% 9 19.6% 18 4.1% 3 2.9% 2 8.5% 4 6.9% 4 11.4% 5 Don’t know 5.2% 24 6.3% 5 1.1% 1 6.8% 5 5.7% 4 4.3% 2 3.4% 2 11.4% 5 Mean: 0.03 0.12 -0.60 0.25 0.55 -0.02 0.05 0.05 Base: 463 79 92 73 70 47 58 44

Quality / and range of places to eat / drink

Very good 18.8% 87 7.6% 6 19.6% 18 15.1% 11 12.9% 9 46.8% 22 29.3% 17 9.1% 4 Quite good 24.8% 115 7.6% 6 41.3% 38 28.8% 21 15.7% 11 34.0% 16 24.1% 14 20.5% 9 Neither good nor poor 19.4% 90 13.9% 11 22.8% 21 20.5% 15 21.4% 15 12.8% 6 24.1% 14 18.2% 8 Quite Poor 13.4% 62 20.3% 16 10.9% 10 15.1% 11 15.7% 11 0.0% 0 10.3% 6 18.2% 8 Very poor 7.3% 34 20.3% 16 2.2% 2 1.4% 1 11.4% 8 0.0% 0 3.4% 2 11.4% 5 Don’t know 16.2% 75 30.4% 24 3.3% 3 19.2% 14 22.9% 16 6.4% 3 8.6% 5 22.7% 10 Mean: 0.41 -0.55 0.67 0.51 0.04 1.36 0.72 -0.03 Base: 463 79 92 73 70 47 58 44

General shopping environment

Very good 17.5% 81 8.9% 7 18.5% 17 13.7% 10 11.4% 8 59.6% 28 15.5% 9 4.5% 2 Quite good 26.6% 123 17.7% 14 34.8% 32 27.4% 20 24.3% 17 29.8% 14 32.8% 19 15.9% 7 Neither good nor poor 25.1% 116 31.6% 25 32.6% 30 26.0% 19 20.0% 14 4.3% 2 29.3% 17 20.5% 9 Quite Poor 16.0% 74 16.5% 13 6.5% 6 24.7% 18 24.3% 17 6.4% 3 10.3% 6 25.0% 11 Very poor 11.4% 53 21.5% 17 5.4% 5 6.8% 5 14.3% 10 0.0% 0 8.6% 5 25.0% 11 Don’t know 3.5% 16 3.8% 3 2.2% 2 1.4% 1 5.7% 4 0.0% 0 3.4% 2 9.1% 4 Mean: 0.23 -0.25 0.56 0.17 -0.06 1.43 0.38 -0.55 Base: 463 79 92 73 70 47 58 44

Safety / security

Very good 22.9% 106 16.5% 13 31.5% 29 23.3% 17 11.4% 8 48.9% 23 17.2% 10 13.6% 6 Quite good 31.5% 146 19.0% 15 38.0% 35 32.9% 24 37.1% 26 27.7% 13 31.0% 18 34.1% 15 Neither good nor poor 23.5% 109 26.6% 21 20.7% 19 31.5% 23 15.7% 11 14.9% 7 31.0% 18 22.7% 10 Quite Poor 10.2% 47 13.9% 11 4.3% 4 6.8% 5 21.4% 15 4.3% 2 8.6% 5 11.4% 5 Very poor 7.3% 34 19.0% 15 3.3% 3 4.1% 3 10.0% 7 0.0% 0 3.4% 2 9.1% 4 Don’t know 4.5% 21 5.1% 4 2.2% 2 1.4% 1 4.3% 3 4.3% 2 8.6% 5 9.1% 4 Mean: 0.55 0.00 0.92 0.65 0.19 1.27 0.55 0.35 Base: 463 79 92 73 70 47 58 44

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 40 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Access by public transport

Very good 33.0% 153 27.8% 22 48.9% 45 24.7% 18 34.3% 24 17.0% 8 32.8% 19 38.6% 17 Quite good 32.0% 148 39.2% 31 27.2% 25 31.5% 23 31.4% 22 19.1% 9 36.2% 21 38.6% 17 Neither good nor poor 10.6% 49 15.2% 12 6.5% 6 9.6% 7 12.9% 9 12.8% 6 12.1% 7 4.5% 2 Quite Poor 3.5% 16 1.3% 1 2.2% 2 8.2% 6 4.3% 3 4.3% 2 3.4% 2 0.0% 0 Very poor 4.1% 19 5.1% 4 0.0% 0 1.4% 1 2.9% 2 17.0% 8 3.4% 2 4.5% 2 Don’t know 16.8% 78 11.4% 9 15.2% 14 24.7% 18 14.3% 10 29.8% 14 12.1% 7 13.6% 6 Mean: 1.04 0.94 1.45 0.93 1.05 0.21 1.04 1.24 Base: 463 79 92 73 70 47 58 44

Level of street cleaning

Very good 25.5% 118 25.3% 20 39.1% 36 26.0% 19 18.6% 13 36.2% 17 8.6% 5 18.2% 8 Quite good 39.1% 181 22.8% 18 51.1% 47 38.4% 28 28.6% 20 53.2% 25 48.3% 28 34.1% 15 Neither good nor poor 20.1% 93 26.6% 21 8.7% 8 23.3% 17 28.6% 20 8.5% 4 24.1% 14 20.5% 9 Quite Poor 7.1% 33 8.9% 7 1.1% 1 9.6% 7 12.9% 9 0.0% 0 6.9% 4 11.4% 5 Very poor 4.1% 19 11.4% 9 0.0% 0 2.7% 2 8.6% 6 0.0% 0 0.0% 0 4.5% 2 Don’t know 4.1% 19 5.1% 4 0.0% 0 0.0% 0 2.9% 2 2.1% 1 12.1% 7 11.4% 5 Mean: 0.78 0.44 1.28 0.75 0.37 1.28 0.67 0.56 Base: 463 79 92 73 70 47 58 44

Liveliness / street character

Very good 19.9% 92 16.5% 13 20.7% 19 8.2% 6 17.1% 12 57.4% 27 20.7% 12 6.8% 3 Quite good 31.5% 146 21.5% 17 32.6% 30 30.1% 22 42.9% 30 34.0% 16 36.2% 21 22.7% 10 Neither good nor poor 26.4% 122 25.3% 20 35.9% 33 38.4% 28 21.4% 15 6.4% 3 19.0% 11 27.3% 12 Quite Poor 10.6% 49 16.5% 13 8.7% 8 12.3% 9 5.7% 4 0.0% 0 10.3% 6 20.5% 9 Very poor 5.8% 27 10.1% 8 1.1% 1 8.2% 6 5.7% 4 0.0% 0 5.2% 3 11.4% 5 Don’t know 5.8% 27 10.1% 8 1.1% 1 2.7% 2 7.1% 5 2.1% 1 8.6% 5 11.4% 5 Mean: 0.52 0.20 0.64 0.18 0.65 1.52 0.62 -0.08 Base: 463 79 92 73 70 47 58 44

Amount of traffic

Very good 5.0% 23 5.1% 4 4.3% 4 9.6% 7 8.6% 6 0.0% 0 1.7% 1 2.3% 1 Quite good 15.1% 70 17.7% 14 13.0% 12 13.7% 10 18.6% 13 12.8% 6 12.1% 7 18.2% 8 Neither good nor poor 28.3% 131 19.0% 15 38.0% 35 30.1% 22 20.0% 14 40.4% 19 22.4% 13 29.5% 13 Quite Poor 21.6% 100 16.5% 13 23.9% 22 23.3% 17 21.4% 15 21.3% 10 29.3% 17 13.6% 6 Very poor 26.8% 124 38.0% 30 20.7% 19 23.3% 17 28.6% 20 21.3% 10 27.6% 16 27.3% 12 Don’t know 3.2% 15 3.8% 3 0.0% 0 0.0% 0 2.9% 2 4.3% 2 6.9% 4 9.1% 4 Mean: -0.52 -0.67 -0.43 -0.37 -0.44 -0.53 -0.74 -0.50 Base: 463 79 92 73 70 47 58 44

Evening / night-time facilities / activities

Very good 6.7% 31 3.8% 3 3.3% 3 6.8% 5 5.7% 4 17.0% 8 10.3% 6 4.5% 2 Quite good 19.4% 90 5.1% 4 23.9% 22 13.7% 10 15.7% 11 36.2% 17 31.0% 18 18.2% 8 Neither good nor poor 21.8% 101 15.2% 12 28.3% 26 23.3% 17 21.4% 15 23.4% 11 17.2% 10 22.7% 10 Quite Poor 14.0% 65 15.2% 12 14.1% 13 20.5% 15 11.4% 8 2.1% 1 17.2% 10 13.6% 6 Very poor 11.0% 51 22.8% 18 14.1% 13 8.2% 6 12.9% 9 2.1% 1 0.0% 0 9.1% 4 Don’t know 27.0% 125 38.0% 30 16.3% 15 27.4% 20 32.9% 23 19.1% 9 24.1% 14 31.8% 14 Mean: -0.04 -0.78 -0.14 -0.13 -0.15 0.79 0.45 -0.07 Base: 463 79 92 73 70 47 58 44

Size / quality of supermarkets

Very good 14.0% 65 13.9% 11 6.5% 6 17.8% 13 7.1% 5 42.6% 20 8.6% 5 11.4% 5 Quite good 20.7% 96 20.3% 16 13.0% 12 30.1% 22 15.7% 11 36.2% 17 17.2% 10 18.2% 8 Neither good nor poor 22.7% 105 24.1% 19 33.7% 31 17.8% 13 15.7% 11 14.9% 7 34.5% 20 9.1% 4 Quite Poor 25.1% 116 24.1% 19 34.8% 32 17.8% 13 35.7% 25 6.4% 3 19.0% 11 29.5% 13 Very poor 11.7% 54 12.7% 10 9.8% 9 11.0% 8 20.0% 14 0.0% 0 6.9% 4 20.5% 9 Don’t know 5.8% 27 5.1% 4 2.2% 2 5.5% 4 5.7% 4 0.0% 0 13.8% 8 11.4% 5 Mean: 0.00 -0.01 -0.29 0.28 -0.48 1.15 0.02 -0.33 Base: 463 79 92 73 70 47 58 44

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 41 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Q08 What mode of transport do you normally use to get to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ? Those who have shopped at the locations mentioned at Q05

Car - driver 7.8% 36 3.8% 3 19.6% 18 4.1% 3 4.3% 3 6.4% 3 6.9% 4 4.5% 2 Car - passenger 0.9% 4 1.3% 1 0.0% 0 1.4% 1 1.4% 1 2.1% 1 0.0% 0 0.0% 0 Walk 75.2% 348 77.2% 61 57.6% 53 87.7% 64 78.6% 55 80.9% 38 69.0% 40 84.1% 37 Bus 9.7% 45 12.7% 10 9.8% 9 4.1% 3 11.4% 8 2.1% 1 19.0% 11 6.8% 3 Motorbike / scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 Underground 1.1% 5 0.0% 0 2.2% 2 0.0% 0 2.9% 2 2.1% 1 0.0% 0 0.0% 0 Bicycle 1.7% 8 2.5% 2 0.0% 0 1.4% 1 1.4% 1 6.4% 3 1.7% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies) 3.5% 16 2.5% 2 10.9% 10 1.4% 1 0.0% 0 0.0% 0 3.4% 2 2.3% 1 Base: 463 79 92 73 70 47 58 44

Q09 On average, how often do you use shops or services at Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ? Those who have shopped at the locations mentioned at Q05

2 / 3 times a week or more 62.2% 288 67.1% 53 69.6% 64 58.9% 43 67.1% 47 66.0% 31 53.4% 31 43.2% 19 often Weekly 17.1% 79 11.4% 9 18.5% 17 23.3% 17 10.0% 7 19.1% 9 15.5% 9 25.0% 11 Fortnightly 8.0% 37 5.1% 4 9.8% 9 8.2% 6 5.7% 4 6.4% 3 8.6% 5 13.6% 6 Monthly 6.0% 28 6.3% 5 2.2% 2 6.8% 5 8.6% 6 2.1% 1 10.3% 6 6.8% 3 Less than once a month 5.2% 24 7.6% 6 0.0% 0 1.4% 1 7.1% 5 6.4% 3 8.6% 5 9.1% 4 (Varies / don’t know) 1.5% 7 2.5% 2 0.0% 0 1.4% 1 1.4% 1 0.0% 0 3.4% 2 2.3% 1 Base: 463 79 92 73 70 47 58 44

Q10 Why do you choose to shop at this centre ? Those who have shopped at the locations mentioned at Q05

Convenient to home 78.0% 361 83.5% 66 89.1% 82 76.7% 56 68.6% 48 76.6% 36 74.1% 43 68.2% 30 Range of shops and services 15.8% 73 8.9% 7 13.0% 12 16.4% 12 20.0% 14 25.5% 12 13.8% 8 18.2% 8 Like the shop / centre 5.0% 23 2.5% 2 2.2% 2 4.1% 3 2.9% 2 4.3% 2 19.0% 11 2.3% 1 Pleasant environment 3.5% 16 2.5% 2 3.3% 3 0.0% 0 4.3% 3 10.6% 5 5.2% 3 0.0% 0 Low price / good value 3.5% 16 3.8% 3 1.1% 1 2.7% 2 11.4% 8 0.0% 0 1.7% 1 2.3% 1 Convenient to work 1.7% 8 3.8% 3 2.2% 2 1.4% 1 1.4% 1 0.0% 0 1.7% 1 0.0% 0 Quality of the shopping 1.7% 8 0.0% 0 1.1% 1 2.7% 2 1.4% 1 6.4% 3 1.7% 1 0.0% 0 environment Friendly atmosphere 1.1% 5 1.3% 1 1.1% 1 1.4% 1 1.4% 1 0.0% 0 1.7% 1 0.0% 0 To support local businesses 0.9% 4 2.5% 2 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Best choice locally 0.6% 3 1.3% 1 0.0% 0 1.4% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 For specific items 0.6% 3 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.7% 1 2.3% 1 If I am passing through 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 2.3% 1 Good public transport 0.4% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 It is somewhere different to 0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.7% 1 0.0% 0 shop Quiet / not very busy 0.4% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 Late night shopping 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 No other choice locally 0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 2.3% 1 For emergency shopping 0.4% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Good range of products 0.4% 2 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Good parking 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 If I have an appointment 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 locally Biggest centre locally 0.2% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Friends / family live close by 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 (Don’t know / no particular 2.6% 12 5.1% 4 0.0% 0 4.1% 3 0.0% 0 2.1% 1 1.7% 1 6.8% 3 reason) Base: 463 79 92 73 70 47 58 44

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 42 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Q11 Which other shopping centre do you use once a month or more often ?

Oxford Street / West End 23.0% 151 9.0% 9 36.0% 36 17.0% 17 26.0% 26 27.1% 16 16.8% 17 30.9% 30 Marylebone High Street 7.2% 47 1.0% 1 8.0% 8 1.0% 1 12.0% 12 3.4% 2 2.0% 2 21.6% 21 Kensington High Street 6.1% 40 8.0% 8 1.0% 1 3.0% 3 0.0% 0 1.7% 1 21.8% 22 5.2% 5 Brent Cross 5.6% 37 6.0% 6 21.0% 21 0.0% 0 9.0% 9 0.0% 0 0.0% 0 1.0% 1 Edgware Road 3.2% 21 2.0% 2 0.0% 0 0.0% 0 8.0% 8 3.4% 2 1.0% 1 8.2% 8 Kings Road 2.7% 18 1.0% 1 1.0% 1 13.0% 13 1.0% 1 1.7% 1 1.0% 1 0.0% 0 Warwick Way / Tachbrook 2.7% 18 0.0% 0 0.0% 0 15.0% 15 1.0% 1 0.0% 0 2.0% 2 0.0% 0 Street Knightsbridge 2.6% 17 2.0% 2 2.0% 2 1.0% 1 0.0% 0 11.9% 7 2.0% 2 3.1% 3 Victoria Street, Westminster 2.4% 16 0.0% 0 0.0% 0 16.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kilburn 2.3% 15 6.0% 6 3.0% 3 0.0% 0 3.0% 3 1.7% 1 0.0% 0 2.1% 2 Queensway / Westbourne 2.3% 15 6.0% 6 0.0% 0 2.0% 2 0.0% 0 1.7% 1 4.0% 4 2.1% 2 Grove Notting Hill 2.1% 14 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.7% 1 10.9% 11 0.0% 0 O2 Centre, Finchley Road 1.8% 12 0.0% 0 10.0% 10 0.0% 0 1.0% 1 1.7% 1 0.0% 0 0.0% 0 Ladbroke Grove, London 1.4% 9 6.0% 6 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.1% 2 Finchley Road, London 1.4% 9 1.0% 1 5.0% 5 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Whiteley's Shopping Centre 1.4% 9 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 4.0% 4 1.0% 1 Bayswater 1.4% 9 3.0% 3 0.0% 0 0.0% 0 2.0% 2 1.7% 1 2.0% 2 1.0% 1 Market, Portobello Road 1.4% 9 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 2.1% 2 Hammersmith 1.1% 7 3.0% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.0% 1 1.0% 1 Harrow Road 1.1% 7 1.0% 1 1.0% 1 2.0% 2 0.0% 0 1.7% 1 2.0% 2 0.0% 0 Holloway Road, Camden 0.9% 6 1.0% 1 0.0% 0 3.0% 3 0.0% 0 1.7% 1 1.0% 1 0.0% 0 Town Marble Arch 0.9% 6 0.0% 0 2.0% 2 0.0% 0 1.0% 1 3.4% 2 0.0% 0 1.0% 1 Covent Garden 0.9% 6 0.0% 0 1.0% 1 3.0% 3 0.0% 0 3.4% 2 0.0% 0 0.0% 0 Camden Town 0.8% 5 0.0% 0 4.0% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Brompton Road 0.8% 5 0.0% 0 0.0% 0 3.0% 3 0.0% 0 1.7% 1 1.0% 1 0.0% 0 St Johns Wood 0.6% 4 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Baker Street 0.6% 4 0.0% 0 0.0% 0 2.0% 2 1.0% 1 1.7% 1 0.0% 0 0.0% 0 Cromwell Road 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 1.0% 1 1.0% 1 Sloane Square 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 3.0% 3 0.0% 0 Waterloo 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Praed Street 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3 Cardinal Place, Victoria 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Regent Street 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 1.0% 1 Church Street, Kent 0.5% 3 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Bond Street, London 0.5% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0 Piccadilly 0.5% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Swiss Cottage 0.5% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepherd's Bush W12 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Clapham Junction 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashcroft Kings Mall 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 Park Royal 0.3% 2 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Earlscourt 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Chelsea 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Vauxhall Bridge Road 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Portobello Road 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tottenham Court Road 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Acton 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Maida Vale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashford 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Elton 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Croydon Shopping Centre 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borough Market, Borough 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bromley 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Butterfly Walk, Surrey 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Denby Street, Queensbury 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ealing, Broadway 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Hampstead 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kew Shopping Park, Malt 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lake Road Lewisham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Milton Keynes 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 North End Road, Fulham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bloomsbury 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Peckham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's (unspecified 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Southall, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Suffolk 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 43 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Surrey 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Market, White Chapel 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilton Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wimbledon 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Berwick St John 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Bethnal Green 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Market, Church Street, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Crawford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Midfield 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Muswell Hill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Orchid Street, Fulham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Soho 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Stratford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 (No other used) 27.7% 182 34.0% 34 14.0% 14 20.0% 20 39.0% 39 25.4% 15 32.7% 33 27.8% 27 (Don't know / varies) 3.7% 24 6.0% 6 4.0% 4 2.0% 2 3.0% 3 1.7% 1 5.9% 6 2.1% 2 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 44 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove Q12 What, if anything would make you more likely to visit Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?

Nothing 37.7% 248 34.0% 34 23.0% 23 32.0% 32 49.0% 49 57.6% 34 48.5% 49 27.8% 27 Better choice of shops in 20.5% 135 29.0% 29 38.0% 38 23.0% 23 8.0% 8 6.8% 4 6.9% 7 26.8% 26 general Better choice of other non- 12.0% 79 25.0% 25 20.0% 20 12.0% 12 4.0% 4 3.4% 2 4.0% 4 12.4% 12 food shops Better food and convenience 7.8% 51 3.0% 3 11.0% 11 11.0% 11 8.0% 8 0.0% 0 5.0% 5 13.4% 13 shops Better maintenance / 7.6% 50 16.0% 16 1.0% 1 7.0% 7 6.0% 6 0.0% 0 5.9% 6 14.4% 14 cleanliness More car parking 6.2% 41 7.0% 7 13.0% 13 8.0% 8 3.0% 3 5.1% 3 2.0% 2 5.2% 5 More / improved 5.2% 34 2.0% 2 1.0% 1 5.0% 5 17.0% 17 0.0% 0 3.0% 3 6.2% 6 supermarkets Better quality shops 4.6% 30 4.0% 4 6.0% 6 4.0% 4 3.0% 3 1.7% 1 7.9% 8 4.1% 4 Better safety / security 4.0% 26 12.0% 12 4.0% 4 2.0% 2 2.0% 2 0.0% 0 5.0% 5 1.0% 1 Made the area more 2.1% 14 0.0% 0 1.0% 1 1.0% 1 0.0% 0 8.5% 5 2.0% 2 5.2% 5 pedestrian friendly Better public transport 2.1% 14 3.0% 3 0.0% 0 4.0% 4 2.0% 2 5.1% 3 1.0% 1 1.0% 1 More or better restaurants 2.0% 13 4.0% 4 1.0% 1 2.0% 2 0.0% 0 0.0% 0 2.0% 2 4.1% 4 Better / cheaper car parking 2.0% 13 1.0% 1 5.0% 5 1.0% 1 1.0% 1 3.4% 2 2.0% 2 1.0% 1 More large shops 2.0% 13 4.0% 4 2.0% 2 4.0% 4 2.0% 2 0.0% 0 1.0% 1 0.0% 0 Choice of cheaper shops 1.8% 12 0.0% 0 6.0% 6 3.0% 3 0.0% 0 0.0% 0 0.0% 0 3.1% 3 Less traffic congestion 1.7% 11 1.0% 1 0.0% 0 3.0% 3 1.0% 1 5.1% 3 1.0% 1 2.1% 2 New department store 1.1% 7 0.0% 0 0.0% 0 2.0% 2 1.0% 1 1.7% 1 1.0% 1 2.1% 2 More or better public 0.8% 5 2.0% 2 1.0% 1 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 services / community uses Better atmosphere 0.8% 5 1.0% 1 2.0% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Less non-food shops 0.8% 5 0.0% 0 2.0% 2 1.0% 1 0.0% 0 1.7% 1 0.0% 0 1.0% 1 Better entertainment 0.8% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 2.0% 2 1.0% 1 facilities More or better takeaways 0.6% 4 2.0% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 If I were given more 0.6% 4 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 2.1% 2 information about the area Support given to independent 0.6% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 1 2.0% 2 0.0% 0 businesses If money were invested in 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 4 the area Improved cinema 0.5% 3 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Larger / improved market 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More or better pharmacy 0.5% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 More or better public houses 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 1.0% 1 Friendlier staff in stores / 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 restaurants Less food shops 0.5% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 Lessforeignpeopleinthe 0.5% 3 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 area More houses built 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better access for cyclists 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 If it were more convenient to 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 my home Occupying the vacant stores 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Reduced opening hours 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0 More or better health / dental 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 facilities Longer opening hours 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No congestion charges 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better access for disabled 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 people Less change to the area 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 If it were more spread out 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Quieter 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improved roads 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 (Don't know) 5.0% 33 2.0% 2 3.0% 3 8.0% 8 8.0% 8 0.0% 0 8.9% 9 3.1% 3 Base: 657 100 100 100 100 59 101 97

GEN Gender of respondent:

Male 38.7% 254 31.0% 31 35.0% 35 41.0% 41 45.0% 45 35.6% 21 41.6% 42 40.2% 39 Female 61.3% 403 69.0% 69 65.0% 65 59.0% 59 55.0% 55 64.4% 38 58.4% 59 59.8% 58 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 45 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove AGE Could I ask, which of the following age bands do you fall into ?

16-24 4.7% 31 7.0% 7 6.0% 6 4.0% 4 6.0% 6 1.7% 1 1.0% 1 6.2% 6 25-34 10.8% 71 12.0% 12 11.0% 11 11.0% 11 11.0% 11 6.8% 4 10.9% 11 11.3% 11 35-59 39.0% 256 40.0% 40 40.0% 40 40.0% 40 40.0% 40 44.1% 26 39.6% 40 30.9% 30 60-64 17.0% 112 17.0% 17 19.0% 19 19.0% 19 12.0% 12 8.5% 5 19.8% 20 20.6% 20 65+ 25.9% 170 23.0% 23 22.0% 22 23.0% 23 28.0% 28 39.0% 23 24.8% 25 26.8% 26 (Refused) 2.6% 17 1.0% 1 2.0% 2 3.0% 3 3.0% 3 0.0% 0 4.0% 4 4.1% 4 Base: 657 100 100 100 100 59 101 97

ETH For the purposes of this survey, could I ask you which ethnic group you belong to ?

White - British (Interviewer, 65.6% 431 41.0% 41 69.0% 69 72.0% 72 65.0% 65 74.6% 44 66.3% 67 75.3% 73 this includes English, Scottish, Welsh) White European 4.0% 26 3.0% 3 3.0% 3 3.0% 3 9.0% 9 3.4% 2 4.0% 4 2.1% 2 Indian 2.7% 18 1.0% 1 4.0% 4 1.0% 1 4.0% 4 5.1% 3 1.0% 1 4.1% 4 White - Irish 2.3% 15 6.0% 6 3.0% 3 1.0% 1 1.0% 1 0.0% 0 4.0% 4 0.0% 0 Caribbean 1.8% 12 8.0% 8 0.0% 0 1.0% 1 1.0% 1 0.0% 0 2.0% 2 0.0% 0 White and Asian 1.5% 10 2.0% 2 2.0% 2 1.0% 1 2.0% 2 0.0% 0 1.0% 1 2.1% 2 White American 1.4% 9 1.0% 1 5.0% 5 1.0% 1 1.0% 1 0.0% 0 1.0% 1 0.0% 0 White and black Caribbean 1.2% 8 5.0% 5 0.0% 0 0.0% 0 1.0% 1 0.0% 0 2.0% 2 0.0% 0 White (other) 0.9% 6 3.0% 3 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.0% 1 White and black African 0.9% 6 2.0% 2 0.0% 0 1.0% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Mixed Race 0.9% 6 1.0% 1 0.0% 0 2.0% 2 2.0% 2 0.0% 0 0.0% 0 1.0% 1 Greek 0.8% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 3.4% 2 0.0% 0 1.0% 1 African 0.8% 5 2.0% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 1.0% 1 Pakistani 0.8% 5 0.0% 0 2.0% 2 0.0% 0 0.0% 0 3.4% 2 1.0% 1 0.0% 0 White Australian 0.6% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Iranian 0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.4% 2 1.0% 1 0.0% 0 West Indian 0.6% 4 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Spanish 0.6% 4 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Jamaican 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 German 0.5% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1 Chinese 0.5% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1 Arabic 0.5% 3 2.0% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Albanian 0.5% 3 1.0% 1 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Middle Eastern 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 1.0% 1 Latin American 0.3% 2 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Polish 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 European 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Caucasian 0.3% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Black British 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malian 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 Pilipino British 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White Croatian 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0 Bangladeshi 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portuguese 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 European Mixed Race 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 American Indian 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Chinese American 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Egyptian 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 New Zealander 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Black (other) 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swiss Portuguese 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Danish 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mewari 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dutch 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Chinese West Indian 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White South African 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 (Refused) 4.4% 29 3.0% 3 4.0% 4 7.0% 7 4.0% 4 0.0% 0 6.9% 7 4.1% 4 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 46 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick WayChurch Street Marylebone Queensway / Praed Street Wood / Tachbrook /Edgware High Street Westbourne Street Road Grove SAL Which of the following categories does your combined income fall into?

£0-25,000 31.4% 206 50.0% 50 16.0% 16 31.0% 31 48.0% 48 25.4% 15 19.8% 20 26.8% 26 £25,000 - 50,000 19.5% 128 15.0% 15 18.0% 18 22.0% 22 19.0% 19 23.7% 14 18.8% 19 21.6% 21 £50,000 - 100,000 12.6% 83 8.0% 8 13.0% 13 16.0% 16 7.0% 7 13.6% 8 13.9% 14 17.5% 17 £100,000 or more 13.2% 87 6.0% 6 25.0% 25 7.0% 7 6.0% 6 20.3% 12 17.8% 18 13.4% 13 (Don't know / can't 7.2% 47 15.0% 15 6.0% 6 4.0% 4 7.0% 7 5.1% 3 5.0% 5 7.2% 7 remember) (Refused) 16.1% 106 6.0% 6 22.0% 22 20.0% 20 13.0% 13 11.9% 7 24.8% 25 13.4% 13 Mean: 22686 18775 22250 25175 19275 25297 22599 26624 Base: 657 100 100 100 100 59 101 97

CAR Finally, how many cars are there normally available for use in the household ?

None 39.6% 260 49.0% 49 22.0% 22 38.0% 38 57.0% 57 39.0% 23 37.6% 38 34.0% 33 1 42.0% 276 37.0% 37 50.0% 50 49.0% 49 29.0% 29 35.6% 21 40.6% 41 50.5% 49 2 12.9% 85 10.0% 10 16.0% 16 11.0% 11 9.0% 9 22.0% 13 15.8% 16 10.3% 10 3ormore 2.4% 16 0.0% 0 10.0% 10 0.0% 0 1.0% 1 3.4% 2 2.0% 2 1.0% 1 (Don't know) 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 2.7% 18 3.0% 3 1.0% 1 2.0% 2 4.0% 4 0.0% 0 4.0% 4 4.1% 4 Base: 657 100 100 100 100 59 101 97

SEG Socioeconmic Grouping:

A2.0% 13 1.0% 1 1.0% 1 1.0% 1 3.0% 3 1.7% 1 1.0% 1 5.2% 5 B 35.0% 230 28.0% 28 47.0% 47 38.0% 38 30.0% 30 52.5% 31 25.7% 26 30.9% 30 C1 32.9% 216 26.0% 26 30.0% 30 27.0% 27 28.0% 28 30.5% 18 47.5% 48 40.2% 39 C2 9.1% 60 12.0% 12 7.0% 7 7.0% 7 13.0% 13 6.8% 4 10.9% 11 6.2% 6 D8.8% 58 14.0% 14 7.0% 7 10.0% 10 10.0% 10 6.8% 4 5.9% 6 7.2% 7 E5.6% 37 13.0% 13 0.0% 0 8.0% 8 8.0% 8 1.7% 1 2.0% 2 5.2% 5 (Refused) 6.5% 43 6.0% 6 8.0% 8 9.0% 9 8.0% 8 0.0% 0 6.9% 7 5.2% 5 Base: 657 100 100 100 100 59 101 97

ZONE Zone

Harrow Road 15.2% 100 100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 St Johns Wood 15.2% 100 0.0% 0 100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warwick Way / Tachbrook 15.2% 100 0.0% 0 0.0% 0 100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street Church Street / Edgeware 15.2% 100 0.0% 0 0.0% 0 0.0% 0 100.0% 100 0.0% 0 0.0% 0 0.0% 0 Road Marylebone High Street 9.0% 59 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 59 0.0% 0 0.0% 0 Queensway / Westbourne 15.4% 101 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 101 0.0% 0 Grove Praed Street 14.8% 97 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 97 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research

Appendix I

Business Occupier Survey Results Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 75 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Q0A Please enter the name of your business below:

Other 78.3% 18 100.0% 1 100.0% 3 100.0% 1 50.0% 3 77.8% 7 100.0% 3 0.0% 0 100.0% 5 100.0% 1 0.0% 0 (Not answered) 21.7% 5 0.0% 0 0.0% 0 0.0% 0 50.0% 3 22.2% 2 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Base: 231316930510

Q01 How long has your business been located in Queensway / Westbourne Grove district centre ?

Less than a year 4.3% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 1–2years 13.0% 3 0.0% 0 100.0% 3 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3–5years 4.3% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 6–10years 26.1% 6 0.0% 0 0.0% 0 0.0% 0 100.0% 60.0%00.0%00.0% 0 20.0% 10.0%00.0%0 10–25years 39.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 9 0.0% 0 0.0% 0 60.0% 30.0%00.0%0 More than 25 years 13.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 3 0.0% 0 20.0% 1 100.0% 1 0.0% 0 Don’t know / not sure 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Base: 231316930510

Q02 Are your premises leased or owner occupied (i.e. leasehold of freehold) ?

Leased 21.7% 5 0.0% 0 0.0% 0 0.0% 0 16.7% 1 33.3% 3 33.3% 1 0.0% 0 100.0% 50.0%00.0%0 Owner occupied 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 0 Don’t know / not sure 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Landowner - Howard de 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Walden Landowner - Westminster 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Council (Not answered) 73.9% 17 100.0% 1 100.0% 3 100.0% 1 83.3% 5 66.7% 6 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 76 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Q03 Do you have any current plans to change your business premises ?

No plans 87.0% 20 100.0% 1 100.0% 3 100.0% 1 100.0% 6 77.8% 7 66.7% 2 0.0% 0 60.0% 3 100.0% 1 0.0% 0 Minor works / improvements 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 20.0% 10.0%00.0%0 such as signage/shopfront alterations Major changes such as 8.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 extension of changes to internal layout Relocate within new 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 premises outside the centre but within Westminster Close or relocate to new 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 premises outside Westminster Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Base: 231316930510

Q04 Which statement best describes your business’s current trading performance ?

Very good 4.3% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Good 21.7% 5 100.0% 1 33.3% 1 0.0% 0 33.3% 2 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Satisfactory 47.8% 11 0.0% 0 66.7% 2 0.0% 0 66.7% 4 44.4% 4 33.3% 1 0.0% 0 60.0% 30.0%00.0%0 Poor 26.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 55.6% 5 33.3% 1 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Don’t know / no opinion 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Base: 231316930510

Q05 Over the last 12 months has your trading performance…

Improved 21.7% 5 0.0% 0 100.0% 3 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Stayed the same 34.8% 8 0.0% 0 0.0% 0 0.0% 0 50.0% 3 33.3% 3 66.7% 2 0.0% 0 60.0% 30.0%00.0%0 Declined 39.1% 9 0.0% 0 0.0% 0 100.0% 1 33.3% 2 55.6% 5 33.3% 1 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Don’t know / not sure 4.3% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Base: 231316930510

Q06 Over the next 12 months do you expect your business performance to…

Improve 43.5% 10 100.0% 1 66.7% 2 0.0% 0 66.7% 4 22.2% 2 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Stay the same 34.8% 8 0.0% 0 33.3% 1 0.0% 0 33.3% 2 44.4% 4 33.3% 1 0.0% 0 80.0% 40.0%00.0%0 Decline 21.7% 5 0.0% 0 0.0% 0 100.0% 1 0.0% 0 33.3% 3 33.3% 1 0.0% 0 20.0% 1 100.0% 1 0.0% 0 Don’t know / not sure 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 77 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Q07 What are the main issues constraining your business ?

High overheads / rents 73.9% 17 0.0% 0 66.7% 2 100.0% 1 66.7% 4 88.9% 8 66.7% 2 0.0% 0 80.0% 4 100.0% 1 0.0% 0 General economy 30.4% 7 0.0% 0 0.0% 0 0.0% 0 50.0% 3 33.3% 3 33.3% 1 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Quality or size of premises 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Staff recruitment / retention 13.0% 3 0.0% 0 33.3% 1 0.0% 0 33.3% 20.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Availability and location of 56.5% 13 100.0% 1 66.7% 2 0.0% 0 50.0% 3 66.7% 6 33.3% 1 0.0% 0 40.0% 2 100.0% 1 0.0% 0 car parking Price of car parking 52.2% 12 100.0% 1 100.0% 3 0.0% 0 33.3% 2 55.6% 5 33.3% 1 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Accessibility via public 8.7% 2 0.0% 0 0.0% 0 0.0% 0 33.3% 20.0%00.0%00.0% 0 0.0% 00.0%00.0%0 transport and cycle Competition from other 30.4% 7 0.0% 0 0.0% 0 100.0% 1 33.3% 2 22.2% 2 66.7% 2 0.0% 0 20.0% 1 100.0% 1 0.0% 0 businesses in the district centre Competition from other 13.0% 3 0.0% 0 0.0% 0 100.0% 1 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 businesses in the rest of the Westminster Competition from other town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 centres If ‘Yes’ which centre/s Security issues 26.1% 6 100.0% 1 33.3% 1 100.0% 1 16.7% 1 22.2% 2 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Lack of footfall / customers 26.1% 6 0.0% 0 33.3% 1 0.0% 0 33.3% 2 33.3% 3 0.0% 0 0.0% 0 40.0% 20.0%00.0%0 Poor location of premises 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Poor quality of town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 environment If ‘Yes’ what aspect (litter, shop fronts, etc) Poor quality shops 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 20.0% 10.0%00.0%0 Poor quality restaurants / 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 cafes / bars Lack of services (eg banks, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 dentists, estate agents, etc) Internet competition 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Planning restrictions If ‘Yes’ 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 what aspect Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Litter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Congestion charges 8.7% 2 0.0% 0 0.0% 0 100.0% 1 0.0% 0 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 78 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Q08 What is your opinion of Queensway / Westbourne Groves market position in shopping terms?

Too up market 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Fine as it is 39.1% 9 100.0% 1 33.3% 1 0.0% 0 33.3% 2 33.3% 3 66.7% 2 0.0% 0 20.0% 1 100.0% 1 0.0% 0 Too down market 43.5% 10 0.0% 0 33.3% 1 0.0% 0 50.0% 3 55.6% 5 33.3% 1 0.0% 0 60.0% 30.0%00.0%0 Other 8.7% 2 0.0% 0 33.3% 1 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 4.3% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Base: 231316930510

Q09 How would you describe Queensway / Westbourne Grove’s current shopping and service mix ?

Too many large chain shops / 13.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 3 0.0% 0 0.0% 0 40.0% 20.0%00.0%0 not enough small (independent) stores About the right mix 21.7% 5 100.0% 1 33.3% 1 0.0% 0 16.7% 1 0.0% 0 66.7% 2 0.0% 0 0.0% 0 100.0% 1 0.0% 0 Not enough large (chain) 43.5% 10 0.0% 0 66.7% 2 100.0% 1 33.3% 2 44.4% 4 33.3% 1 0.0% 0 20.0% 10.0%00.0%0 shops Toomanynon-retailuses 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 40.0% 20.0%00.0%0 Need more retail services 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (e.g. hairdressers) Too many retail services 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 8.7% 2 0.0% 0 0.0% 0 0.0% 0 33.3% 20.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Base: 231316930510

Mean score - Very good=5, Quite good=4, Neither good nor poor=3, Quite poor=2, Very poor=1

Q10 How do you rate the centre in terms of the following ?

Rents

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Neither good nor poor 43.5% 10 0.0% 0 66.7% 2 0.0% 0 50.0% 3 44.4% 4 33.3% 1 0.0% 0 60.0% 3 100.0% 1 0.0% 0 Quite poor 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Very poor 30.4% 7 0.0% 0 0.0% 0 100.0% 1 0.0% 0 55.6% 5 33.3% 1 0.0% 0 40.0% 20.0%00.0%0 Don’t know 8.7% 2 100.0% 1 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 13.0% 3 0.0% 0 0.0% 0 0.0% 0 33.3% 2 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 2.17 0.00 2.67 1.00 3.00 1.89 2.00 0.00 2.20 3.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 79 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Rates

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Neither good nor poor 21.7% 5 0.0% 0 33.3% 1 0.0% 0 50.0% 3 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Quite poor 34.8% 8 100.0% 1 66.7% 2 0.0% 0 16.7% 1 33.3% 3 33.3% 1 0.0% 0 20.0% 1 100.0% 1 0.0% 0 Very poor 21.7% 5 0.0% 0 0.0% 0 100.0% 1 0.0% 0 33.3% 3 33.3% 1 0.0% 0 40.0% 20.0%00.0%0 Don’t know 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 2.11 2.00 2.33 1.00 2.75 2.00 1.50 0.00 2.20 2.00 0.00 Base: 231316930510

Availability of parking

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Neither good nor poor 21.7% 5 0.0% 0 0.0% 0 0.0% 0 33.3% 2 22.2% 2 33.3% 1 0.0% 0 20.0% 1 100.0% 1 0.0% 0 Quite poor 39.1% 9 0.0% 0 100.0% 3 0.0% 0 33.3% 2 44.4% 4 0.0% 0 0.0% 0 40.0% 20.0%00.0%0 Very poor 30.4% 7 100.0% 1 0.0% 0 100.0% 1 16.7% 1 33.3% 3 33.3% 1 0.0% 0 40.0% 20.0%00.0%0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 1.90 1.00 2.00 1.00 2.20 1.89 2.00 0.00 1.80 3.00 0.00 Base: 231316930510

Parking charges

Very good 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Quite good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Neither good nor poor 8.7% 2 0.0% 0 0.0% 0 100.0% 1 0.0% 0 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Quite poor 17.4% 4 0.0% 0 33.3% 1 0.0% 0 50.0% 30.0%00.0%00.0% 0 20.0% 10.0%00.0%0 Very poor 60.9% 14 100.0% 1 66.7% 2 0.0% 0 33.3% 2 77.8% 7 66.7% 2 0.0% 0 60.0% 3 100.0% 1 0.0% 0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Mean: 1.57 1.00 1.33 3.00 1.60 1.25 2.33 0.00 1.60 1.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 80 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Traffic congestion

Very good 8.7% 2 0.0% 0 0.0% 0 100.0% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Quite good 17.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 3 33.3% 1 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Neither good nor poor 43.5% 10 100.0% 1 66.7% 2 0.0% 0 66.7% 4 33.3% 3 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Quite poor 17.4% 4 0.0% 0 33.3% 1 0.0% 0 16.7% 1 11.1% 1 33.3% 1 0.0% 0 40.0% 20.0%00.0%0 Very poor 8.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Mean: 3.00 3.00 2.67 5.00 2.80 2.78 3.67 0.00 3.00 4.00 0.00 Base: 231316930510

Bus service

Very good 13.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 2 33.3% 1 0.0% 0 40.0% 20.0%00.0%0 Quite good 34.8% 8 0.0% 0 66.7% 2 0.0% 0 33.3% 2 33.3% 3 33.3% 1 0.0% 0 20.0% 1 100.0% 1 0.0% 0 Neither good nor poor 13.0% 3 0.0% 0 33.3% 1 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Quite poor 8.7% 2 100.0% 1 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Don’t know 13.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 3 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 17.4% 4 0.0% 0 0.0% 0 100.0% 1 33.3% 2 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 3.75 2.00 3.67 0.00 3.25 4.17 4.50 0.00 4.25 4.00 0.00 Base: 231316930510

Train / Underground service

Very good 26.1% 6 0.0% 0 0.0% 0 100.0% 1 16.7% 1 33.3% 3 33.3% 1 0.0% 0 40.0% 20.0%00.0%0 Quite good 30.4% 7 100.0% 1 33.3% 1 0.0% 0 33.3% 2 22.2% 2 33.3% 1 0.0% 0 20.0% 1 100.0% 1 0.0% 0 Neither good nor poor 21.7% 5 0.0% 0 33.3% 1 0.0% 0 33.3% 2 22.2% 2 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Quite poor 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Very poor 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Don’t know 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 00.0% 00.0%00.0%0 (Not answered) 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 3.80 4.00 3.00 5.00 3.80 3.75 4.50 0.00 3.60 4.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 81 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Personal safety

Very good 8.7% 2 0.0% 0 33.3% 1 100.0% 1 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 17.4% 4 0.0% 0 0.0% 0 0.0% 0 16.7% 1 33.3% 3 0.0% 0 0.0% 0 40.0% 20.0%00.0%0 Neither good nor poor 34.8% 8 0.0% 0 0.0% 0 0.0% 0 50.0% 3 33.3% 3 66.7% 2 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Quite poor 17.4% 4 0.0% 0 66.7% 2 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Very poor 8.7% 2 100.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Don’t know 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 3.00 1.00 3.00 5.00 3.00 3.00 3.00 0.00 3.00 3.00 0.00 Base: 231316930510

Business security

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 26.1% 6 0.0% 0 33.3% 1 0.0% 0 50.0% 3 22.2% 2 0.0% 0 0.0% 0 40.0% 20.0%00.0%0 Neither good nor poor 30.4% 7 0.0% 0 33.3% 1 0.0% 0 16.7% 1 44.4% 4 33.3% 1 0.0% 0 40.0% 20.0%00.0%0 Quite poor 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 0 Very poor 17.4% 4 100.0% 1 33.3% 1 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Don’t know 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 17.4% 4 0.0% 0 0.0% 0 100.0% 1 16.7% 1 11.1% 1 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 2.83 1.00 2.67 0.00 3.20 3.00 2.50 0.00 3.00 2.00 0.00 Base: 231316930510

Range of shops & services available

Very good 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Quite good 21.7% 5 0.0% 0 33.3% 1 0.0% 0 16.7% 1 33.3% 3 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Neither good nor poor 39.1% 9 0.0% 0 0.0% 0 0.0% 0 50.0% 3 44.4% 4 66.7% 2 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Quite poor 17.4% 4 100.0% 1 66.7% 2 0.0% 0 16.7% 10.0%00.0%00.0% 0 20.0% 10.0%00.0%0 Very poor 8.7% 2 0.0% 0 0.0% 0 100.0% 1 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 2.95 2.00 2.67 1.00 3.00 3.33 3.00 0.00 3.40 3.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 82 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Quality of shops & services available

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 43.5% 10 100.0% 1 66.7% 2 0.0% 0 33.3% 2 44.4% 4 33.3% 1 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Neither good nor poor 30.4% 7 0.0% 0 33.3% 1 0.0% 0 50.0% 3 22.2% 2 33.3% 1 0.0% 0 60.0% 30.0%00.0%0 Quite poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Very poor 13.0% 3 0.0% 0 0.0% 0 100.0% 1 0.0% 0 22.2% 2 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 13.0% 3 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 3.20 4.00 3.67 1.00 3.40 3.00 3.50 0.00 3.40 4.00 0.00 Base: 231316930510

Entertainment and leisure facilities

Very good 4.3% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 30.4% 7 0.0% 0 33.3% 1 0.0% 0 33.3% 2 33.3% 3 33.3% 1 0.0% 0 20.0% 1 100.0% 1 0.0% 0 Neither good nor poor 39.1% 9 100.0% 1 66.7% 2 0.0% 0 33.3% 2 33.3% 3 33.3% 1 0.0% 0 80.0% 40.0%00.0%0 Quite poor 8.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Don’t know 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 13.0% 3 0.0% 0 0.0% 0 0.0% 0 33.3% 2 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 3.37 3.00 3.33 5.00 3.50 3.13 3.50 0.00 3.20 4.00 0.00 Base: 231316930510

Marketing / promotion / events

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 0 Neither good nor poor 34.8% 8 0.0% 0 100.0% 3 100.0% 1 33.3% 2 22.2% 2 0.0% 0 0.0% 0 40.0% 20.0%00.0%0 Quite poor 21.7% 5 100.0% 1 0.0% 0 0.0% 0 33.3% 2 22.2% 2 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Very poor 17.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 3 33.3% 1 0.0% 0 40.0% 20.0%00.0%0 Don’t know 8.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 0.0% 00.0% 00.0%00.0%0 (Not answered) 13.0% 3 0.0% 0 0.0% 0 0.0% 0 33.3% 2 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 2.33 2.00 3.00 3.00 2.50 1.86 2.50 0.00 2.00 4.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 83 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Liveliness / street life / character

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 39.1% 9 0.0% 0 33.3% 1 0.0% 0 50.0% 3 44.4% 4 33.3% 1 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Neither good nor poor 13.0% 3 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 33.3% 1 0.0% 0 20.0% 10.0%00.0%0 Quite poor 21.7% 5 0.0% 0 66.7% 2 0.0% 0 16.7% 1 22.2% 2 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Very poor 8.7% 2 100.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Don’t know 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 13.0% 3 0.0% 0 0.0% 0 100.0% 1 16.7% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 3.00 1.00 2.67 0.00 3.40 3.00 3.50 0.00 2.80 4.00 0.00 Base: 231316930510

The market

Very good 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 26.1% 6 100.0% 1 33.3% 1 100.0% 1 0.0% 0 22.2% 2 33.3% 1 0.0% 0 20.0% 1 100.0% 1 0.0% 0 Neither good nor poor 30.4% 7 0.0% 0 33.3% 1 0.0% 0 66.7% 4 22.2% 2 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Quite poor 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Don’t know 8.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 33.3% 1 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 26.1% 6 0.0% 0 0.0% 0 0.0% 0 33.3% 2 33.3% 3 33.3% 1 0.0% 0 40.0% 20.0%00.0%0 Mean: 3.47 4.00 4.00 4.00 3.00 3.20 4.00 0.00 3.50 4.00 0.00 Base: 231316930510

Quality / number of places to eat / drink

Very good 17.4% 4 0.0% 0 33.3% 1 100.0% 1 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Quite good 43.5% 10 100.0% 1 66.7% 2 0.0% 0 16.7% 1 44.4% 4 66.7% 2 0.0% 0 60.0% 3 100.0% 1 0.0% 0 Neither good nor poor 13.0% 3 0.0% 0 0.0% 0 0.0% 0 33.3% 2 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Quite poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Very poor 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Don’t know 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 17.4% 4 0.0% 0 0.0% 0 0.0% 0 16.7% 1 22.2% 2 33.3% 1 0.0% 0 20.0% 10.0%00.0%0 Mean: 3.89 4.00 4.33 5.00 3.20 4.00 4.00 0.00 3.75 4.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 84 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

General shopping environment

Very good 8.7% 2 0.0% 0 33.3% 1 100.0% 1 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 26.1% 6 0.0% 0 0.0% 0 0.0% 0 16.7% 1 44.4% 4 33.3% 1 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Neither good nor poor 34.8% 8 100.0% 1 33.3% 1 0.0% 0 50.0% 3 33.3% 3 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Quite poor 17.4% 4 0.0% 0 33.3% 1 0.0% 0 16.7% 1 11.1% 1 33.3% 1 0.0% 040.0% 20.0%00.0%0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Don’t know 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 3.30 3.00 3.33 5.00 3.00 3.38 3.00 0.00 3.00 4.00 0.00 Base: 231316930510

Convenience for shoppers

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Quite good 21.7% 5 0.0% 0 33.3% 1 0.0% 0 16.7% 1 22.2% 2 33.3% 1 0.0% 0 20.0% 1 100.0% 1 0.0% 0 Neither good nor poor 52.2% 12 100.0% 1 66.7% 2 0.0% 0 50.0% 3 55.6% 5 33.3% 1 0.0% 0 60.0% 30.0%00.0%0 Quite poor 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Very poor 8.7% 2 0.0% 0 0.0% 0 100.0% 1 0.0% 0 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%0 Mean: 2.95 3.00 3.33 1.00 3.00 2.89 3.50 0.00 2.80 4.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11AIncrease range of national multiple / chain stores

1st most important 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 2nd most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 17.4% 4 0.0% 0 33.3% 1 100.0% 1 0.0% 0 11.1% 1 33.3% 1 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 65.2% 15 100.0% 1 66.7% 2 0.0% 0 66.7% 4 66.7% 6 66.7% 2 0.0% 0 80.0% 4 100.0% 1 0.0% 0 Mean: 2.00 0.00 0.00 0.00 1.50 2.50 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 85 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11BIncrease range of local / speciality retailers

1st most important 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 30.4% 7 0.0% 0 0.0% 0 0.0% 0 16.7% 1 66.7% 6 0.0% 0 0.0% 0 60.0% 30.0%00.0%0 (Not answered) 60.9% 14 100.0% 1 66.7% 2 100.0% 1 66.7% 4 33.3% 3 100.0% 3 0.0% 0 40.0% 2 100.0% 1 0.0% 0 Mean: 2.00 0.00 1.00 0.00 3.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11CImprove quality of shops and services

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 17.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 44.4% 4 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 65.2% 15 100.0% 1 33.3% 1 100.0% 1 66.7% 4 55.6% 5 100.0% 3 0.0% 0 80.0% 4 100.0% 1 0.0% 0 Mean: 3.50 0.00 3.50 0.00 3.50 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11DImprove appearance of the district centre If ‘Yes’ What in particular

1st most important 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 13.0% 3 0.0% 0 0.0% 0 0.0% 0 16.7% 1 22.2% 2 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 82.6% 19 100.0% 1 66.7% 2 100.0% 1 83.3% 5 77.8% 7 100.0% 3 0.0% 0 80.0% 4 100.0% 1 0.0% 0 Mean: 1.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 86 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11E Improve the market

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 91.3% 21 100.0% 1 100.0% 3 100.0% 1 83.3% 5 88.9% 8 100.0% 3 0.0% 0 100.0% 5 100.0% 1 0.0% 0 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11F Make centre safer (CCTV, policing, better lighting etc..)

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 43.5% 10 100.0% 1 0.0% 0 100.0% 1 33.3% 2 55.6% 5 33.3% 1 0.0% 0 40.0% 2 100.0% 1 0.0% 0 (Not answered) 56.5% 13 0.0% 0 100.0% 3 0.0% 0 66.7% 4 44.4% 4 66.7% 2 0.0% 0 60.0% 30.0%00.0%0 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11G Remove / reduce traffic congestion

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 17.4% 4 100.0% 1 33.3% 1 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 82.6% 19 0.0% 0 66.7% 2 100.0% 1 83.3% 5 88.9% 8 100.0% 3 0.0% 0 80.0% 4 100.0% 1 0.0% 0 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 87 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11HProvide more housing in the district centre

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 13.0% 3 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 33.3% 1 0.0% 0 20.0% 1 100.0% 1 0.0% 0 (Not answered) 82.6% 19 100.0% 1 100.0% 3 100.0% 1 83.3% 5 77.8% 7 66.7% 2 0.0% 0 80.0% 40.0%00.0%0 Mean: 3.00 0.00 0.00 0.00 0.00 3.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11I Improve frequency of bus services to the district centre

1st most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 91.3% 21 100.0% 1 100.0% 3 100.0% 1 83.3% 5 88.9% 8 100.0% 3 0.0% 0 100.0% 5 100.0% 1 0.0% 0 Mean: 1.00 0.00 0.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11J Improve frequency of train services to the district centre

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 17.4% 4 100.0% 1 0.0% 0 0.0% 0 16.7% 1 22.2% 2 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 82.6% 19 0.0% 0 100.0% 3 100.0% 1 83.3% 5 77.8% 7 100.0% 3 0.0% 0 80.0% 4 100.0% 1 0.0% 0 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 88 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11KImprove public car parking availability and reduce car parking charges

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 3rd most important 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 47.8% 11 100.0% 1 33.3% 1 100.0% 1 33.3% 2 44.4% 4 66.7% 2 0.0% 0 80.0% 4 100.0% 1 0.0% 0 (Not answered) 34.8% 8 0.0% 0 33.3% 1 0.0% 0 33.3% 2 44.4% 4 33.3% 1 0.0% 0 20.0% 10.0%00.0%0 Mean: 3.00 0.00 3.00 0.00 3.50 2.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11L Provide better entertainment and leisure

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 10.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 17.4% 4 0.0% 0 0.0% 0 0.0% 0 16.7% 1 22.2% 2 33.3% 1 0.0% 0 40.0% 20.0%00.0%0 (Not answered) 73.9% 17 100.0% 1 100.0% 3 100.0% 1 66.7% 4 66.7% 6 66.7% 2 0.0% 0 60.0% 3 100.0% 1 0.0% 0 Mean: 3.00 0.00 0.00 0.00 4.00 2.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11M Improve quality and range of cafes and restaurants

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 13.0% 3 0.0% 0 33.3% 1 0.0% 0 0.0% 0 0.0% 0 66.7% 2 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 87.0% 20 100.0% 1 66.7% 2 100.0% 1 100.0% 6 100.0% 9 33.3% 1 0.0% 0 80.0% 4 100.0% 1 0.0% 0 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 89 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11NImprove pedestrian links and facilities in the district centre

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 00.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 13.0% 3 0.0% 0 0.0% 0 100.0% 1 16.7% 1 0.0% 0 33.3% 1 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 82.6% 19 100.0% 1 66.7% 2 0.0% 0 83.3% 5 100.0% 9 66.7% 2 0.0% 0 80.0% 4 100.0% 1 0.0% 0 Mean: 4.00 0.00 4.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11O Improve quality of shop units / retail accommodation

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Importance not rated 8.7% 2 0.0% 0 0.0% 0 100.0% 1 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 82.6% 19 100.0% 1 100.0% 3 0.0% 0 83.3% 5 77.8% 7 100.0% 3 0.0% 0 100.0% 5 100.0% 1 0.0% 0 Mean: 5.00 0.00 0.00 0.00 5.00 5.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11PEncourage / promote Sunday trading

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 8.7% 2 0.0% 0 33.3% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 4.3% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 82.6% 19 0.0% 0 33.3% 1 100.0% 1 100.0% 6 88.9% 8 100.0% 3 0.0% 0 100.0% 5 100.0% 1 0.0% 0 Mean: 3.67 0.00 4.00 0.00 0.00 3.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 90 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11Q Promote / publicise the attractions of the district centre

1st most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 4.3% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 (Not answered) 87.0% 20 100.0% 1 66.7% 2 100.0% 1 100.0% 6 77.8% 7 100.0% 3 0.0% 0 100.0% 5 100.0% 1 0.0% 0 Mean: 2.50 0.00 4.00 0.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11RImprove the quality of public transport facilities in the district centre

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 100.0% 23 100.0% 1 100.0% 3 100.0% 1 100.0% 6 100.0% 9 100.0% 3 0.0% 0 100.0% 5 100.0% 1 0.0% 0 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11S More commercial uses / office accommodation

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 95.7% 22 100.0% 1 100.0% 3 100.0% 1 100.0% 6 88.9% 8 100.0% 3 0.0% 0 100.0% 5 100.0% 1 0.0% 0 Mean: 4.00 0.00 0.00 0.00 0.00 4.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 91 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11T Opportunities from more people living and working in the area

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Importance not rated 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 87.0% 20 100.0% 1 100.0% 3 100.0% 1 83.3% 5 77.8% 7 100.0% 3 0.0% 0 80.0% 4 100.0% 1 0.0% 0 Mean: 5.00 0.00 0.00 0.00 0.00 5.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11UOpportunities to employ more local people

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 100.0% 23 100.0% 1 100.0% 3 100.0% 1 100.0% 6 100.0% 9 100.0% 3 0.0% 0 100.0% 5 100.0% 1 0.0% 0 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11V Others not listed

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 00.0% 00.0%00.0%0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 Importance not rated 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 00.0%00.0%00.0% 0 0.0% 00.0%00.0%0 (Not answered) 100.0% 23 100.0% 1 100.0% 3 100.0% 1 100.0% 6 100.0% 9 100.0% 3 0.0% 0 100.0% 5 100.0% 1 0.0% 0 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 231316930510

071006D NEMS market research Q01 and Q02 Queensway / Westbourne Grove Business Occupiers Survey Page 92 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1–2years 3–5years 6–10years 10–25years Morethan25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Q12 Please make any additional comments in the space provided below:

Other 17.4% 4 100.0% 1 33.3% 1 0.0% 0 0.0% 0 22.2% 2 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Get rid of the congestion 8.7% 2 0.0% 0 33.3% 1 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 100.0% 1 0.0% 0 charge The rent is too high 8.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 0.0% 0 0.0% 00.0%00.0%0 Not enough parking spaces 8.7% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 11.1% 1 0.0% 0 0.0% 0 20.0% 10.0%00.0%0 (Not answered) 56.5% 13 0.0% 0 33.3% 1 100.0% 1 83.3% 5 44.4% 4 66.7% 2 0.0% 0 80.0% 40.0%00.0%0 Base: 231316930510

071006D NEMS market research

Appendix J

Land Use Map – November 2006

District Centre Boundary -Core District Centre Boundary - Non Core (Secondary) A1 Convenience A1 Independent A1 National A1 Specialist A2 A3 A4 A5 B1 D1 Health Hotel Leisure SG Vacant CL10820 - LB West - District Centres Ground Floor Use (2006) -Westbourne Grove Queensway 11.12.06 1 : 2,500 MAr CL10820 - 005

Queensway Westbourne Grove - Ground Floor Retail Land Use Key GIS Reference: S:\CL10820 - LB West -LB District Centres\CL10820 West Centres District - Queensway Westbourne Grove -Floor Ground Use.mxd Ground Floor Use (2006)

S

LE IN UTNM WS ME FULTON

PORCHESTER TERRACE UESORU H PASSAGE ROUG QUEENSBO

QUEENSBOROUGHTERRACE

QUEENSBO ROUG H M EWS

GARDENS PORCHESTER

TENNIELCLOSE

QUEENSBOROUGH TERRACE 119

PORCHESTER 120 O HESERGRDE S R D EN E STE GAR CH POR

GARDENS MEWS

FOSBURY ME W S 121

INVERNES S TE RRACE 122 123 8 6 10 12 4 125

Olym pia Y ard 22 24 28 30 34 36 38 40 42 126 13

I N VE R N E SS M EW S ESIN S VE RN PLA CE I PSB G OAD R I DGE BR OP'S H BIS 11 48 127 50 58 52 54 15 11

INVERNESS TERRACE 58 13 56 60 64 79 128 66 19 68 21 129 80 74 76 25 82 78 84 86 27 88 90 35 31 92 94 33

96 QUEENSWAY 98 35 100 102 37 104 106 112 112 43 49 129 122 8-120 45 53 57 51 124 17 126 8-130 132 45 81 63

GARDENS 87 134 136 131-134 75 77 144 101 146 88 103 148 150 77 105 158 107 160 109 90 113 79 115 115 162 117 119 129 121 164 123 131

125 PORCHESTER 127 92 81 111 15 166-168 94 83 13 170-172 11 178 186 14 PLACE MEWS 174-176

184 QUEENSWAY 12 10 9 180-182

PICKERING MEWS 8

6 AO INE CAROL 4 7 5

POPLAR PLACE AO INE CCAROL LOSE 16 3 2 1 ORME COURT 17 35 ME WS

3 CAROL INE PL ACE 29 18 SALEMROAD 33 57 30 2 31 28 175 32 27 9 6 181 8

UE EN SWAY ACE PL INE CAROL Q 177-179 ORMECOURT

10

QUEEN'S M EWS MEWS QUEEN'S 15

RE D A N P L PLACE LOMBARDY 10 17 12 19 23

BA R K P LA C E

25 ASAE ROAD BAYSWATER RE DA N PL A C E KE N S I N G T O N GARDENS

29 SQUARE 14

ORMESQUARE 31

HATHERLEYGROVE SQUARE 33

16 R E E LANORM 35

MOSCOW PLACE ESNTNGARDENS KENSINGTON KENSINGTON GARDENS SQUARE

41 STPETERSBURG H MEWS 24 KENSINGTONSQUARE GARDENS 45

WESTBOURNEGROVE TERRACE

49 OCWRAD ROA MOSCOW 26

51 STPETERSBURGH PLACE 32 53 55 57 34 59

KENSINGTON GARDENS SQUARE A RE E'S SQU C IN PR

ILCH ESTER WESTBOURNEGROVE 36 GARDENS 61 38 63 40 42 44 PRINCE'S SQUARE 46 CHAPELSID E 65 LE IN ST ER S QUA R E

48 EWT N TO WNE R AD O 67 LE IN ST ER S QUA R E 16 18 69 50 71 52

73 GARWAY ROAD 54 PALACE COURT 58 58 75

62 RNESSQUARE PRINCE'S

77

RNESMEWS PRINCE'S

RNESSQUARE PRINCE'S EI TE U R E ST ER IN S QUA LE 81 64 LE IN ST ER S Q UA R E OSSI NGTON STRE ET 95 68

VI CT ORIA G ROVE MEWS 70

OMUHPLACE MONMOUTH MONMOUTH 93 72 RO A D

76

L SE CLO

OA D RO

SQUARE

PRINCE'S OSSINGTON

EWT N TO W NE MONMOUTH ROAD 95

78

97 ST R E ER IN SLE QUA

RNESSQUARE PRINCE'S

EI ST ER R E IN SLE QUA OCWRAD ROA MOSCOW 80 99 HER EFORD ROAD CLANRICARDE GARDENS 82 101 PRINCE'S SQUARE 84 103

KILD AR E GA RD EN S ST ER R E IN SLE QUA 86

105 LE IN ST ER S QUA R E 107 94 24 26 109 111

96 EEODMEWS HEREFORD 41 39 113 HEREFORD ROAD RE DE P L AC E 115

RE DE P L AC E 43 100

119 LINDEN GARDENS 121 102 45

47 CH EP STOW PLAC E 123 104 125 106 108 7-131 110

CH EP STOW PLAC E OTSM WS ME BOTT'S

BR IDST OW PL ACE 10 112 2 48 10 12 14 18 20

16 LINDEN GARDENS 116

13 E RI ESUA RE GE ID SQU BR PEM

118

ews Me

E RI ESUA RE GE ID SQU BR PEM

A S N O DAW A PL CE n de Gar

PEM BR ID GE PLA CE 120

E RI EV LLAS VI GE ID BR PEM PEM BR ID GE PLAC E London

NORTHUMBERLAND PLACE

Spiritual Mission PEMBRIDGE GARDENS WESTBOURNEGROVE

HE AD S MEWS

Appendix K

National and Local Policy - Centre Boundaries and Frontages PPS6 – Planning for Town Centres

PPS6 indicates that local authorities should define the boundary of town and district centres. It states that for purposes of this policy statement, the “centre” for a retail development constitutes the primary shopping area. For all other main town centre uses the “centre” should be regarded as the area embraced by the town centre boundary. The extent of the town centre should be defined on the proposals map.

PPS6 states that the Primary Shopping Area should be the defined area where retail development is concentrated (generally comprising the primary frontages and those secondary frontages which are contiguous and closely related to the primary shopping frontage). The extent of the primary shopping area should be defined on the proposals map. Smaller centres may not have areas of predominantly leisure, business and other main town centre uses adjacent to the primary shopping area, and therefore the town centre may not extend beyond the primary shopping area. Primary frontages are likely to include a high proportion of retail uses. Secondary frontages provide greater opportunities for a diversity of uses. In Westminster these designations have been defined as ‘Core’ and ‘Secondary’ Frontages in relation to the District Centres.

The Westminster UDP

The Westminster UDP Adopted January 2007 seeks to control the amount of non- retail use (outside Class A1) within the 7 designated District Centres. Policy SS7 sets out the criteria for determining changes of use within these centres.

Criterion A seeks to control A3 uses where their impact (in terms of smells, noise, increased late–night activity/disturbance or parking and traffic. The new use Class order will require this policy criterion to be changed to include Class A3, A4 and A5.

Criteria B seeks to control the loss of Class A1 use at ground floor level in the Core Frontages, by preventing inappropriate changes of use to non-Class A1 uses.

Criteria C relates to Secondary Frontages and basement and first floor levels within the district centres, and provides more flexibility for changes of use to non- Class A1 use subject to a number of criteria.

Consistent with guidance in PPS6 these policies adopt a more flexible approach within the Secondary Frontages compared with the Core Frontages. Service uses (A2, A3, A4 and A5 uses) are generally more acceptable in the Secondary Frontages. Appendix L

Retail Capacity Assessment Retail Capacity Assessment Methodology

i. The retail capacity assessment in this report provides a quantitative capacity analysis in terms of levels of spending for convenience and comparison shopping. All monetary values expressed in this analysis are at 2005 prices, consistent with Experian’s base year expenditure figures for 2005. Expenditure data for 2006/7 is not currently available.

ii. The quantitative analysis is based on catchment areas for each of the 7 District Centres in Westminster (see section 10.2). The catchment/study area is based on postcode sectors and the proximity of other competing town centres. It represents the areas where the District Centre is expected to derive most of its trade. iii. Shopping facilities within the District Centre are expected to attract trade from residents within the local catchment areas, although there will be an element of trade drawn from beyond the study area (i.e. from commuters, tourists and other visitors). The level of available expenditure to support retailers is based on first establishing per capita levels of spending for the local catchment area population. Experian’s ‘local consumer expenditure estimates for comparison and convenience goods’ for each of the study area zones for the year 2005 have been obtained. iv. Experian’s latest national expenditure projections between 2005 and 2015 have been used to forecast expenditure within the catchment area. Unlike previous expenditure growth rates provided by The Data Consultancy (formerly URPI), which were based on past trends, Experian’s projections are based on an econometric model of disaggregated consumer spending. This model takes a number of macro-economic forecasts (chiefly consumer spending, incomes and inflation) and uses them to produce forecasts of disaggregated consumer spending volumes, prices and values. The model incorporates assumptions about income and price elasticities. v. Experian provides recommended growth rates for the period 2005 to 2010, and 2005 to 2015. The recommended growth rates for the period 2005 and 2010 are 0.5% per annum for convenience goods and 4.3% per annum for comparison goods. These growth rates have been used in this study to forecast expenditure per capita up to 2009. Adjusted growth rates (0.9% and 3.3% per annum for convenience and comparison goods respectively) have been adopted to project expenditure between 2010 and 2015, consistent with Experian’s overall growth forecasts for 2004 to 2014. Growth in expenditure beyond 2015 is based on 0.7% and 3.8% per annum for convenience and comparison goods respectively, in line with Experian’s growth forecast for 2005 to 2015. These have been factored up to provide figures for 2006, 2011 and 2016. vi. To assess the capacity for new retail floorspace, penetration rates are estimated for shopping facilities within the local catchment area. The assessment of penetration rates are based on a range of factors including:

information from household and in-street surveys;

the level and quality of retail facilities; and

the relative distance between shopping centres and catchment areas. vii. The total turnover of shops within the centre is estimated based on expected penetration rates and the expected level of expenditure inflow. These turnover estimates are converted into average turnover to sales floorspace densities. viii. The local catchment area population and expenditure projections for 2006 to 2016 are based on the 2001 Census and Westminster’s ward based projections.

ix. For both comparison and convenience spending, a reduction has been made for special forms of trading such as mail order, e-tail (non-retail businesses carried out online and using vending machines). Special Forms of Trading (SFT) and non-store activity is included within Experian’s goods based expenditure estimates. “Special forms of trading” includes other forms of retail expenditure not spent in shops e.g. mail order sales, some internet sales, vending machines, party plan selling, market stalls and door to door selling. SFT needs to be excluded from retail assessments because it relates to expenditure not spent in shops and does not have a direct relationship to the demand for retail floorspace.

x. The growth in home computing, Internet connections and interactive TV may lead to a growth in home shopping and may have effects on retailing in the high street. Experian has attempted to provide projections for special forms of trading and e- tailing (Experian Retail Planner Briefing Note 2.3D – December 2005).

xi. This latest Experian information suggests that non-store retail sales accounts for:

2.5% of convenience goods expenditure; and

5.7% of comparison goods expenditure.

xii. For convenience expenditure 1.6% of the 2.5% is estimated to be e-tailing, and the remaining 0.9% is other forms of SFT e.g. mail order. E-tailing can be broken down into e-tailing through retail businesses (e.g. Tesco and Sainsbury’s) at 1.1% and non- retail store businesses (i.e. those that only operate online) (0.5%). Therefore the e- tailing split for retail and non-retail businesses is approximately 70:30. xiii. For comparison expenditure in 2004, 3.1% of the 5.7% is estimated to be e-tailing, and the rest 2.6% is other forms of SFT e.g. mail order. E-tailing through retail businesses (e.g. Next and Argos) is 1.3%, and for non-retail businesses is 1.8% (e.g. Amazon). Therefore the e-tailing split for retail and non-retail businesses is approximately 40:60. xiv. Experian provide projections for e-tailing and other SFT. These projections have been used to exclude expenditure attributed to e-tailing through non-retail businesses, which will not directly impact on the demand for retail floorspace. In 2004 Experian estimate that SFT (including non-retail e-tailing) was 1.4% and 4.4% of total convenience and comparison goods expenditure respectively. The mid-point of the range of projections provided by Experian suggests that these percentages could increase to 2% and 6.8% by 2011 respectively. Therefore the amount of e-tail expenditure through non-retail businesses is expected to increase significantly in proportional terms (+43% for convenience expenditure and +55% for comparison expenditure), but as a proportion of total expenditure this sector is expected to remain relatively insignificant for the foreseeable future. xv. The levels of available spending are derived by combining the population and per capita spending figures. For both comparison and convenience spending, a reduction has been made for special forms of trading such as mail order and vending machines. xvi. The analysis of existing shopping patterns in 2006 for convenience and comparison shopping are shown in Tables 1 and 4 below. The turnover density of existing floorspace is shown in Tables 2 and 5 and the summary of available expenditure within each centre between 2006 and 2016 is shown in Tables 3 and 6. xvii. Available convenience expenditure in the future is based on adjusted market shares following the implementation of existing food store commitments i.e. a proposed food store in Church Street/Edgware Road and the build up of trade following the opening of Tesco Express in Praed Street. These new food stores are expected to reduce the market share of the other five District Centres. For comparison shopping constant market shares have been adopted.

TABLE 1: EXISTING CONVENIENCE SHOPPING PATTERNS 2006

Catchment Area Harrow Rd. St John's Wood Warwick Way Church St Marylebone Queensway Praed St TOTAL Tachbrook St Edgware Road High Street Westbourne Gr

Population 31,039 21,104 33,252 17,007 12,403 47,591 9,943 172,339

Convenience expendiutre per capita £1,455 £2,150 £1,926 £1,637 £2,314 £1,967 £1,968

Total Convenience expenditure £M £45.16 £45.37 £64.04 £27.84 £28.70 £93.61 £19.57 £324.30

Market Share of Expenditure Overall Market Share Harrow Road DC 34% 0% 0% 0% 0% 0% 1% 4.8%

St. John's Wood DC 0% 18% 0% 0% 0% 0% 0% 2.6%

Warwick Way/Tachbrook St Dc 0% 0% 55% 0% 0% 0% 0% 11.0%

Church St/Edgware Rd DC 1% 0% 0% 43% 2% 0% 5% 4.3%

Marylebone High St DC 0% 0% 1% 12% 59% 1% 11% 7.4%

Queensway/Westbourne Grove DC 3% 0% 2% 0% 0% 22% 1% 7.2%

Praed St DC 0% 0% 0% 1% 1% 0% 5% 0.4%

Other 62% 81% 42% 44% 38% 76% 78% 62.2%

Total 100% 100% 100% 100% 100% 100% 100% 100.0% Turnover £ Millions

Harrow Road DC £15.34 £0.00 £0.00 £0.00 £0.00 £0.00 £0.17 £15.51

St. John's Wood DC £0.16 £8.25 £0.00 £0.00 £0.00 £0.00 £0.00 £8.41

Warwick Way/Tachbrook St DC £0.00 £0.16 £35.20 £0.09 £0.00 £0.37 £0.00 £35.82

Church St/Edgware Rd DC £0.54 £0.00 £0.00 £11.90 £0.54 £0.00 £0.88 £13.86

Marylebone High St DC £0.00 £0.00 £0.73 £3.34 £17.01 £0.86 £2.21 £24.15

Queensway/Westbourne Grove DC £1.30 £0.00 £1.02 £0.00 £0.00 £20.98 £0.17 £23.47

Praed St DC £0.00 £0.00 £0.00 £0.18 £0.23 £0.00 £0.93 £1.34

Other £27.82 £36.96 £27.09 £12.34 £10.92 £71.40 £15.21 £201.75

Total £45.16 £45.37 £64.04 £27.84 £28.70 £93.61 £19.57 £324.30 TABLE 2: CONVENIENCE TURNOVER DENSITIES 2006

Tunrover from % Turnover Total Net Sales Average Centres catchment from outside Turnover Floorspace Turnover Density areas £M catchment areas £M Sq M Net £ Per Sq M

Harrow Road DC £15.51 30% £22.16 2,700 £8,206

St. John's Wood DC £8.41 30% £12.02 1,300 £9,244

Warwick Way/Tachbrook St DC £35.82 30% £51.17 5,100 £10,033

Church St/Edgware Rd DC £13.86 20% £17.32 2,200 £7,872

Marylebone High St DC £24.15 40% £40.25 2,300 £17,502

Queensway/Westbourne Grove DC £23.47 40% £39.11 3,900 £10,028

Praed St DC £1.34 70% £4.45 1,400 £3,180

Other £201.75 n/a n/a n/a n/a

Total £324.30 n/a £186.47 18,900 £9,866

TABLE 3: AVAILABLE CONVENIENCE EXPENDITURE 2006 TO 2016

Expenditure Expenditure Expenditure Centres 2006 2011 2016 £M £M £M

Harrow Road DC £22.16 £21.20 £22.08

St. John's Wood DC £12.02 £11.26 £11.71

Warwick Way/Tachbrook St DC £51.17 £52.07 £55.20

Church St/Edgware Rd DC £17.32 £44.82 £47.04

Marylebone High St DC £40.25 £36.93 £39.78

Queensway/Westbourne Grove. DC £39.11 £39.92 £42.01

Praed St DC £4.45 £9.83 £10.59

Total £186.47 £216.02 £228.42 TABLE 4: EXISTING COMPARISON SHOPPING PATTERNS 2006

Catchment Area Harrow Rd. St John's Wood Warwick Way Church St Marylebone Queensway Praed St TOTAL Tachbrook St Edgware Road High Street Westbourne Gr

Population 31,039 21,104 33,252 17,007 12,403 47,591 9,943 172,339

Comparison expendiutre per capita £2,818 £4,223 £3,771 £3,179 £4,604 £3,888 £3,901

Total Comparison expenditure £M £87.47 £89.12 £125.39 £54.07 £57.10 £185.03 £38.79 £636.97

Market Share of Expenditure Overall Market Share Harrow Road DC 5% 0% 0% 1% 0% 1% 0% 1.1%

St. John's Wood DC 1% 6% 1% 1% 0% 1% 0% 1.5%

Warwick Way/Tachbrook St Dc 0% 0% 7% 0% 0% 0% 0% 1.4%

Church St/Edgware Rd DC 6% 1% 1% 15% 1% 1% 8% 3.3%

Marylebone High St DC 1% 6% 1% 9% 7% 2% 13% 3.9%

Queensway/Westbourne Grove DC 12% 0% 2% 2% 4% 18% 2% 7.9%

Praed St DC 0% 0% 0% 0% 0% 0% 3% 0.2%

Other 75% 87% 88% 72% 88% 77% 74% 80.7%

Total 100% 100% 100% 100% 100% 100% 100% 100% Turnover £ Millions

Harrow Road DC £4.37 £0.00 £0.00 £0.54 £0.00 £1.85 £0.00 £6.76

St. John's Wood DC £0.87 £5.35 £1.25 £0.54 £0.00 £1.85 £0.00 £9.87

Warwick Way/Tachbrook St DC £0.00 £0.00 £8.78 £0.00 £0.00 £0.00 £0.00 £8.78

Church St/Edgware Rd DC £5.25 £0.89 £1.25 £8.11 £0.57 £1.85 £3.10 £21.03

Marylebone High St DC £0.87 £5.35 £1.25 £4.87 £4.00 £3.70 £5.04 £25.08

Queensway/Westbourne Grove DC £10.50 £0.00 £2.51 £1.08 £2.28 £33.31 £0.78 £50.45

Praed St DC £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £1.16 £1.16

Other £65.60 £77.54 £110.35 £38.93 £50.25 £142.48 £28.70 £513.84

Total £87.47 £89.12 £125.39 £54.07 £57.10 £185.03 £38.79 £636.97

TABLE 5: COMPARISON TURNOVER DENSITIES 2006

Tunrover from % Turnover Total Net Sales Average Centres catchment from outside Turnover Floorspace Turnover Density areas £M catchment areas £M Sq M Net £ Per Sq M

Harrow Road DC £6.76 30% £9.66 2,000 £4,832

St. John's Wood DC £9.87 30% £14.10 3,300 £4,271

Warwick Way/Tachbrook St DC £8.78 30% £12.54 2,700 £4,644

Church St/Edgware Rd DC £21.03 20% £26.28 5,300 £4,959

Marylebone High St DC £25.08 40% £41.80 7,200 £5,806

Queensway/Westbourne Grove DC £50.45 40% £84.09 14,200 £5,922

Praed St DC £1.16 70% £3.88 1,400 £2,771

Other £513.84 n/a n/a n/a n/a

Total £636.97 n/a £192.35 36,100 £5,328 TABLE 6: AVAILABLE COMPARISON EXPENDITURE 2006 TO 2016

Expenditure Expenditure Expenditure Centres 2006 2011 2016 £M £M £M

Harrow Road DC £9.66 £11.50 £13.59

St. John's Wood DC £14.10 £16.64 £19.67

Warwick Way/Tachbrook St DC £12.54 £14.94 £17.92

Church St/Edgware Rd DC £26.28 £31.62 £37.47

Marylebone High St DC £41.80 £50.57 £58.84

Queensway/Westbourne Grove DC £84.09 £100.54 £118.66

Praed St DC £3.88 £4.98 £6.12

Total £192.35 £230.78 £272.26

Appendix M

Operator Requirements OPERATOR REQUIREMENTS

Over 300 companies were sent a questionnaire asking about their requirements in Westminster. 33 companies responded to the questionnaire, which equates to an 11% response rate. Of those who did respond, 13 (39%) indicated that they do have a requirement in the near future in Westminster, while 20 (61%) indicated that they do not have any requirements. Below is a summary of the responses.

The vast majority of respondents were looking for a new unit, rather than expanding an existing unit. Only London Clubs International was looking to expand an existing unit which was their ‘Sportsman’ on Quebec Street, in the Church Street/Edgware Road District Centre. Four respondents were not looking for a specific location for their new development(s), but were looking for a new unit within the general area.

The most popular location in which respondents wished to open a new unit was Marylebone with four identifying it specifically. Queensway/Westbourne Grove and St John’s Wood District Centres were the next most popular locations with three respondents identifying each as a location for a prospective new unit. Church Street and Praed Street were 3rd most popular with 2 respondents identifying them in particular as a location for a new unit. Warwick Way/Tachbrook Street and Harrow Road were the least popular locations identified by respondents for a new unit, with only one specifically identifying each.

When asked what additional information may be of use in deciding whether to choose to locate in Westminster in the future, the most common responses were information regarding the demographic profile, and the availability/price of car parking. Other pieces of information which respondents thought would help make such decisions were those relating to future developments/future availability of sites and footfall numbers.

Respondents who answered positively about their requirements in Westminster were also asked why they had not yet secured their requirements. The overwhelming majority gave availability of sites as a reason, the cost of renting wasalsoafairly common response.

Respondents who answered negatively about their requirements in Westminster were then asked why they weren’t looking in the area. The most common response was that they were fully represented in nearby/other central locations, the next most popular reason was that the rents are too high.

When asked for any additional comments, only Nandos, who required a new unit in Marylebone and/or Praed Street, indicated that Westminster’s planning policy regarding A3 uses discouraged investment in the area. Glossary of Terms

A1 Shops, retail warehouses, hairdressers, undertakers, travel and ticket agencies, post offices, dry cleaners, pet shops, sandwich bars, retail showrooms, and domestic hire shops. A1 café type uses Shops such as sandwich bars or coffee shops selling food and drinks to be consumed mainly off the premises, but not hot food takeaways. Examples include certain Pret a Manger shops, and the Seattle Coffee Co. shops. A2 Banks, building societies, bureau de change, estate and employment agencies, professional and financial services, telephone bureaux, betting offices and beauty salons (excluding hair salons). A3 Restaurants, snack bars and cafés selling food and drinks to be consumed mainly on the premises A4 Pubs and bars. A5 Shops for the sale of hot food to be consumed mainly off the premises (hot food take-aways). B1 Business uses such as offices, research and development and industrial uses. CAZ Central Activities Zone (CAZ). The CAZ is an area of mixed uses, many of which contribute directly to the national, regional and local economy. It is this mix of activities and their supporting resources which underpins the success of London’s economy. CAZ Frontages Frontages outside CAZ shown on the UDP Proposals Map where the City Council envisages the maintenance or growth of Central London Activities. Comparison A1 floorspace selling predominantly durable items and not in convenience use. Convenience Includes shops selling food, alcoholic drink, tobacco and other goods (newspapers and magazines, cleaning materials and matches). For the purposes of this assessment, convenience includes shops selling food or drink (excluding A1 café-type uses), and newsagents (including specialist tobacco stores). Core Frontages Shopping frontages identified in the District Centres within which UDP policies aim to maintain a high concentration of shops. District Centre District Centres provide a range and level of services below GLA defined Major Centres, but above that of Local Centres, and are a focus for shopping and other town centre activities. International stores This includes national multiple retailers with stores all over the world such as Ghost and The Conran Shop. Experian GOAD An independent retail data consultancy who provide maps of ground floor uses in shopping centres. Greater London A new form of strategic government for London established in July 2000, run by the Mayor of Authority (GLA) London. Gross Floorspace Floorspace of buildings on all floors including external walls, half the thickness of parting walls and circulation areas. Independent store This includes non-convenience stores (see definition above) irrespective of size, that are not considered to be specialist retailers (see definition below), that are operated by retailers that are not included within national retail chains or groups. National retailers This includes all retailers (Class A1 only) that operate within the context of a national retail chain or group, such as WH Smith and Boots. A schedule of all national retail multiples can be found in the Retail Directory of the UK 2002 (Hemming Information). Specialist shops that are part of a retail chain or group, such as Whittards and Thorntons, are classified as national retailers. Although there are national chains of betting shops, such as Ladbrokes, these are classified as A2 uses and not national retailers. PPS6 Planning Policy Statement 6 – Planning for Town Centres published by the ODPM Prestige international Prestigious retailers that operate in more than one country, e.g. Gucci, Gianni Versace, and retailers Giorgio Armani. Also includes flagship stores only found in select town centres in Britain. Secondary Frontages Shopping frontages identified in District Centres, where an element of non-A1 uses may be allowed. Retail floorspace This is all A1, A2, A3, A4, A5 and sui generis floorspace, and vacant floorspace of any of the aforementioned categories. Specialist Similar to an independent store, but this category reflects the quality and specialisation of the independent retailer so that a shopper may make a specific shopping trip to that shop. For example, The Reel Poster Gallery in Queenway/Westbourne Grove. Sui Generis Sui Generis is a term that refers to a use on its own. Any planning use not falling within a specific class within the Use Class Order falls within this category. Examples of sui generis uses in shopping centres are launderettes, mini cab offices, amusement centres and car showrooms. Town centre Town centre is defined in Annex A of PPS6 to cover city, town, and traditional suburban centres, which provide a broad range of facilities and services which fulfil a function as a focus for both the community and for public transport. It excludes parades of purely local significance.

Town Centre Health Required under PPS6, these contain information on the mix of uses, environmental quality and Check general economic health of shopping centres/areas. UDP Unitary Development Plan produced by Westminster City Council as the statutory development plan for Westminster, see www.westminster.gov.uk/udp Vacancy This category includes vacant street level units, as well as units that are under alteration. However, if at any time the survey was completed it was evident who the unit would be occupied by, the unit was treated as being occupied by that occupant. Zone A Rent The rental level per square metre achieved on the first six metres of a shop unit measured from the main shop frontage.