AHA Homebrew Club Survey Conducted Feb 2019 – Apr 2019 113 Responses Club Age (years in existence) 35%

30% 30% 28%

25%

20%

15% 12% 10% 10% 10%

6% 5% 5% 4%

0% 1 year or less 1 - 5 years 6 - 10 years 11 - 15 years 16 - 20 years 21 - 25 years 26 - 30 years 30+ years Average (all): 13 years Years in Existence Avg Size Club Age vs Size (# of members) 140 1 year or less 12 1 - 5 years 41 6 - 10 years 50 124 120 11 - 15 years 29 16 - 20 years 41 100 21 - 25 years 45 89 26 - 30 years 89

80 30+ years 124 All Responses 52

60 50 45 41 41 40 29

20 12

0 1 year or less 1 - 5 years 6 - 10 years 11 - 15 years 16 - 20 years 21 - 25 years 26 - 30 years 30+ years How much are your club's annual dues? (Individual per year) In the past 12 months, has the club increased in size, decreased in size, or stayed the same? Increase 39.82% No change 55.75% Decrease 4.42% Please estimate the percentage of female homebrewers in your club: 16%

In the past 12 months, has the club experienced an increase in female membership, a decrease in female membership, or has it stayed the same? Increase 31.25% No change 63.39% Decrease 5.36% Please estimate the percentage of non- white/Caucasian homebrewers in your club: 16%

In the past 12 months, has the club experienced an increase in non- white/Caucasian membership, a decrease in non-white/Caucasian membership, or has it stayed the same? Increase 15.97% No change 76.47% Decrease 2.52% NORTHEAST – 23 responses • Club Age: 14 years • Club Size: 47 members MIDWEST – 21 responses • Female: 20% WEST – 37 responses • Club Age: 13 years • Non-White: 20% • Club Age: 15 years • Club Size: 37 members • Club Size: 76 members • Female: 18% • Female: 16% • Non-White: 12% • Non-White: 13% SOUTH – 26 responses • Club Age: 10 years • Club Size: 46 members • Female: 15% • Non-White: 17% Club Organizational Type 501(c)3 Educational or Charitable Organization 14%

501(c)7 Social or Recreational Organization 29%

Incorporated or LLC 9%

No organized structure 43%

Other 8% Total Average Please estimate the 501(c)3 Educational or total monetary $95,800 $7,983.33 Charitable Organization amount of charitable 501(c)7 Social or donations your club $55,570 $1,792.58 Recreational Organization has given in the past Incorporated or LLC $2,500 $416.67 12 months.

No organized structure $8,160 $209.00 Responses: 91 All $172,530 $1,159.25 Is your club insured through the AHA's general & liquor liability insurance?

38.57% 61.47%

Yes No What online/social media platforms does the club maintain a presence on?

Facebook Group 73% Facebook Page 70% Website 59% Instagram 30% Twitter 22% Google Groups 10% Slack 7% LinkedIn 2% MeetUp 2% Flickr 1% Other responses: Github, Mailchimp, Yahoo Discussion Group, Untappd, WhatsApp, YouTube Please indicate how often your homebrew club holds in-person membership meetings.

More than once per month 15%

About once per month 80%

6-8 times/year 2%

Less than 6 times/year 3%

Online Only 1% How many people typically attend your club meetings?

Average Average attendance Average age of Club size attendance (% of members) club 10 or less 6 79% 5 11-25 13 72% 9 26 - 50 20 56% 13 51 - 100 25 40% 15 100+ 41 26% 23 All 19 57% 13 Average Meeting Attendance (% of membership) vs Club Size 90%

80% 79%

70% 72%

60% 56% 50%

40% 40%

30% 26% 20%

10%

0% 10 or less 11-25 26 - 50 51 - 100 100+ Please indicate where your Commercial brewery 71% homebrew club Residence 33% hosts in-person meetings (Select Homebrew Supply Shop 29% all that apply) Restaurant or bar 24% *Common ‘Other’ responses: bottle shops, local non-beer Community facility/venue 14% related businesses Other (please specify)* 8% Dedicated 'club house' 7% If your club hosts Generally in the same place 57% regular in-person Different venue each meeting 37% meetings, are those meetings generally Other (please specify)* 6% held in the same place every time, or

*Common ‘Other’ responses: Every other meeting is held in a is each meeting at a different venue different venue? Please indicate how often your club hosts the following events & activities Regularly (6+/year) Often (3-5/year) Sometimes (1-2/year) Rarely (<1/year) Never

Bottle shares (homebrew) 81% 3% 8% 4% 4% Educational presentations 36% 27% 26% 8% 4% Bottle shares (commercial beer) 31% 9% 23% 18% 18%

Homebrew competitions 12% 30% 33% 13% 12%

Group brew days 11% 28% 42% 17% 3%

Club parties (picnics, tailgates, holiday parties, etc) 4% 27% 55% 11% 4%

Brewery tours/pub crawls 7% 19% 48% 15% 12%

Volunteering at local beer events 5% 25% 41% 12% 18%

Bulk ingredient purchases (malt bags, etc) 4% 16% 30% 22% 27%

Teach a homebrew class 6% 12% 25% 27% 31%

Volunteering/fundraising for charitable organizations 4% 10% 33% 18% 35% BJCP/Cicerone training 14% 7% 24% 12% 38% Raffles 14% 7% 24% 12% 43%

Common “Other” answers: food & beer pairings, club camping trips