The Return of Boston Beer

Summer 2018 | V.99 ORIGLIO BEVERAGE

THE RETURN OF BOSTON BEER

Delivering Excellence Seasonals Rethinking Retail New Products Programs CAPE MAY BREWING CO. | SUMMER SELECTIONS | CHANGING THE DEFINITION OF BEER WHOLESALER Letter toTHE TRADE Oh, the Places You’ll Drink. UMMER IS A THIRSTY SEASON, ONE FOR WHICH BEER IS In This tailor-made. Delicious and refreshing, beer is a great way ISSUE Sto unwind after (or during) a long, hot day. Even better, the finest brews rarely set anyone back more than a few bucks, unlike many cocktails. From wheat and fruit beers to summer Delivering the ales, brisk lagers, shandies, shrubs and much more… the Taste of Excellence ��1 possibilities are seemingly endless. So what exactly is summer beer? Cover Story ��2 “The idea of brewing beers to match the seasons actually dates back centuries,” says Samuel Adams brewer Jennifer Glanville. “Brewers used the freshest Brewer Highlight ��4 ingredients on hand, from fruits to herbs and spices, which reflected the flavor of the season.” Trenton Road Take Out ��5 Beyond the obvious flavors, today’s summer beers can be anything from a pilsner (Yuengling Golden Pilsner) to a kölsch (Straub Tight Lines) to a Spruce Street Harbor Park ��6 farmhouse IPA (Evil Genius Shut Up, Meg!). New Products ��7

Drinkers want something “summery”. Seasonal Selections �� 11

Available Year-Round For years, the most famous American summer beer was Samuel Adams Perfect for the Season �� 15 Summer Ale. First released in 1996, it’s a wonderful, light, wheat ale. As with so many products from Boston Beer, it was revolutionary and a topic we explore Programs �� 16 in our cover story “The Return of Boston Beer Would Make Namesake Sam Adams Proud”. Instead of just simulating citrus flavors via hops and grains, the Rethinking Retail �� 21 company’s recipe called for actual lemon peel and grains of paradise, ushering in a new era. By the early 2000s, most breweries made a summer beer, and like Sam Web ordering is now available to Summer, most added citrus (or citrus flavors) to them. all Origlio Beverage customers. “I think any beer you could happily be drinking at a BBQ, outside, with friends To place your beer order online, would qualify,” says Ed Friedland, Craft & Specialty Brand Manager at Origlio. “It contact your Origlio sales rep today! has to have enough flavor so you can enjoy it cold; bitter enough to be refreshing, but not too dry; something with a hint of sourness can be nice, too.” He paused, To receive weekly emails then laughed. “I’m not sure ‘summer beer’ is a real category. But who cares?” of upcoming releases from Origlio Beverage, please send Clearly, drinkers want something “summery”. I take that to be something your email address and the sessionable and refreshing, but ultimately what constitutes a summer beer is name of your account to totally up for interpretation. It’s less a distinct style and more a feeling of what [email protected] or makes you happy when the hot sun is on your face and the sand is tickling your text ORIGLIOBLAST to 22828. toes. In that spirit, this edition of Heady Times offers countless possibilities, whether the word “summer” appears on the label or not. As ever, I thank you for your patronage and wish you every success.

Sincerely, ®

Heady Times is published five times a year, courtesy Dominic Origlio of Origlio Beverage. President DeliveringTHE TASTE OF EXCELLENCE Find Out More About Origlio’s Employees Benjamin Isopi Jr. Delivery Service Representative How long have you been with Origlio Beverage? 11 years. What areas do you service? I serve on-premise customers in the West Philly and University City areas of Philadelphia. How do you provide the best service to your customers? I communicate with my customers, routinely asking questions that will help me understand their expectations. And when things don’t go my way, I always maintain a professional demeanor. What do you like to do when you’re not working? When I’m not at work, I’m with my family or my friends. I also love to fish in my free time. If you could be anywhere, drinking any beer, where would you be and what beer would you have in your hand? I’d be in the Pocono Mountains, drinking an ice-cold Coors Light. Caryn Griffith Director of Human Resources How long have you been with Origlio Beverage? Seven months. What does your job entail? Managing human capital, employee training & development, labor & employee relations, compensation & benefits and compliance. What do you like most about your job? The employees. They have a What do you like to do when you’re not work hard/play hard mentality and I believe that makes for a fun work working? Drink wine… I mean BEER! (Am environment. I also feel really good when I can leave work knowing I was I allowed to say that?) I love to travel and able to help someone. I love the challenges this position offers me. take long bike rides through Valley Forge Park with my fiancé. I spend at least one What does it take to be a top-notch HR Director? You need to enjoy day a week with my family and one evening what you do and have fun, while achieving results. That’s my motto. dining with my girlfriends. Lately I’ve really I like getting to know about people’s lives in and outside of work, in enjoyed hot yoga… Namaste. order to best meet their needs. I aim to be a respectful and loyal team player. Culture has always been important to me, so I work with my If you could be anywhere drinking any team to align our goals with the overall company vision. It’s crucial to be beer, where would you be and what beer proactive as an HR leader and my goal is to maintain Origlio’s reputation would be in your hand? I LOVE a cold for being a great place to work. Let’s face it, many of us spend more Corona Light with lime, particularly with my time at work than with our families! That said, I find it very important to feet in the sand, listening to the sound of always find the next best way to enrich the workplace. the ocean.

www.origlio.com HeadyTimes v.99 1 CoverSTORY The Return of Boston Beer Would Make Namesake Sam Adams Proud The company that introduced America to craft beer is back on top, thanks to some revolutionary ideas. OU CAN’T EXPECT TO BE AT THE CENTER OF THE AMERICAN fermented fruit.” After beer scene for over three decades without hitting a few speed experimenting with Y bumps. With depletions and shipments both down double-digits small batches at the in 2017, Boston Beer, the maker of Sam Adams and Twisted Tea, Angry Orchard Cidery has come roaring back thanks to key innovations that have delighted in New York’s Hudson consumers. This past April, Boston River Valley, Burk Beer’s earnings for the first quarter of and company finally 2018 showed a dramatic turnaround. found that perfect This company, regarded by many as balance, one that has the catalyst for the American craft really resonated with beer revolution, has posted double- cider fans. “We’re digit revenue and shipment growth – very happy with the topping 15%. reception that [Angry Orchard] Rosé has had What has driven this feverish growth? with our drinkers and In one word: innovation. Boston Beer’s this early excitement mission has always been to bring Sam Adams brewer Jennifer Glanville is a testament to all the finest example of any product to the hard work that went into developing consumers across the country, like the this recipe.” sessionable and refreshing Sam ’76 and Sam Adams New England IPA, the company’s take on the hottest, Sam ’76 was the result of similar, outside- hazy IPA style. Then there are Angry Orchard ciders and all the new, hard the-box thinking, that ultimately paid off. seltzers & flavored malt beverages (FMBs) from Truly and Twisted Tea. “Our goal was to create something that hadn’t been done before,” says Samuel The stars have all aligned and Boston Beer’s Adams brewer Jennifer Glanville. “We innovative portfolio appeals to a variety of legal age wanted to create something incredibly consumers – not just beer drinkers, so the upside for flavorful and aromatic, yet completely growth is huge. refreshing; a beer that really combines the Angry Orchard’s big bet for 2018, its new Rosé Cider, best of both [lager and ale] worlds.” After is the number one innovative product in the malt- experimenting for more than a year and based beverage space, a category that includes beer testing over 60 iterations, Glanville and her as well as ciders and FMBs. The number two product team created Sam ’76. innovation? That would be Sam ’76, Sam Adam’s new Risk taking, in the name of striking gold ale/lager hybrid that was introduced earlier with a new style or product launch, is in this year. Sam Adams has also entered Boston Beer’s DNA. And it is what has the white-hot, hazy IPA category with their led to their recent success. “We’re always New England IPA, a medium-bodied, looking for ways to innovate and dream up unfiltered beer featuring a big punch of the next beer or beer style, like we did with citrus juiciness. Sam ’76,” Glanville says. “It’s what drives All three releases, which many thought us and keeps our skills sharp.” were risky moves, have resonated But it’s not only Sam and Angry Orchard’s with consumers, especially younger innovative streak that is leading the charge demographics. “Angry Orchard Rosé for Boston Beer. Both Twisted Tea and Truly Cider is a great example of how beverage Spiked & Sparkling are industry leaders, trends in one category can inspire whose products command consistent innovation in other spaces,” says Angry consumer pull. Truly in particular has tapped Orchard’s Head Cider Maker Ryan Burk. into a brand-new market: health-conscious “We were inspired by the light and fruit- millennials. “Drinkers are looking for forward elements of rosé wine, which, beverages that taste great and naturally fit in like cider, is derived from harvested and Ryan Burk, Head Cider Maker for Angry Orchard with a healthy lifestyle,” says Casey O’Neill of Boston Beer’s Innovation Team. 2 HeadyTimes v.99 www.origlio.com CoverSTORY The Name of Boston Beer’s Game is Innovation New Releases Have Led the Way for BBC’s Growth.

Angry Orchard Rosé This year’s most innovative product, Angry Orchard Rosé Cider is made from rare, red-fleshed apples imported from France. Currently available in 12 oz. bottles and draught, Angry Orchard Rosé will also be available in 12 and 16 oz. cans this summer.

O’Neill has seen a distinct shift in younger drinkers’ preferences. In years past, many sought out craft beers with high alcohol content and intense flavor. But O’Neill says, “[Millennials] are looking for natural, Sam ’76 refreshing options, not too heavy on Samuel Adam’s ale/lager hybrid is as calories, carbohydrates or sugar. That’s right revolutionary as the patriotic brewer where Truly lives.” himself. Sam ’76 showcases the slight And don’t sleep on Twisted Tea! As a brand, fruitiness of an ale with the balanced Twisted still holds the mantel as one of the drinkability of a lager. most reliable FMB brands when it comes to consistent growth. After a few turbulent years, Boston Beer has bounced back in some amazing ways. By placing their bets on innovation, Samuel Adams New England IPA Boston Beer is once again riding high. “Experimentation, pushing the limits and Hazy IPA is the trendy style that beer improving the drinkers’ experience is at the geeks are known to line up for. Samuel core of everything we do,” says Glanville. Adams’ interpretation, developed in their But the company has another significant Boston nano brewery, is a stellar example. accomplishment, one that is never really discussed. By virtue of their expansive, nationwide distribution network, Boston Beer has effectively democratized the availability of reasonably priced, best-in- class products. Glanville explains, “Whether it’s a new product or package, every Truly Cans decision is made with the drinker in mind.” These refreshing hard seltzers are now exclusively sold in cans. This portable package highlights Truly’s natural flavors and low-calorie content, perfect for those with active lifestyles.

www.origlio.com HeadyTimes v.99 3 BrewerHIGHLIGHT “Local-ish” Brewery Cape May Makes a Splash in a Crowded Landscape APE MAY BREWING CO. HAS MADE A NAME FOR ITSELF in the Philadelphia market, with beers like Cape May IPA Cand its big brother Coastal Evacuation DIPA, Honey Porter (made with NJ honey) and Devil’s Reach Belgian-style ale. Now, vacations at the Jersey shore are all the better for having a great local beer... that we can also get back home! Growing up, brewery co-owner Ryan Krill spent his summers at the beach. His family owned a house in Avalon, which is where the idea for the brewery came about. Ryan’s father, Bob Krill (a.k.a Mop Man) and Chris “Hank” Henke (Ryan’s friend from Villanova University) found that the craft beer they loved, wasn’t easy to find at the Jersey shore. So, they decided to do something about it. After some time spent homebrewing, the trio found a business space near the Cape May airport in 2011. They’ve outgrown that space and now occupy three buildings, with a total of 29,000 square feet. With a spacious tasting room, a sharp little merchandise shop and a growing barrel program, Cape May Brewing Co. has set sail.

Ryan Krill fills us in on what’s happening at his Jersey-based brewery that refuses to sink. 1. Cape May’s beer sales have been growing: 6,000 barrels in 2016, 10,000 in 2017 and the goal for 2018 is 15,000 barrels (about 207,000 cases). 2. Everyone at the brewery carries a Credo Card – a wallet- sized card that lists the brewery’s seven core values, which include principles like, Be a Pro, Make it Better, Have Fun Ryan Krill, co-owner of Cape May Brewing Co. and Be a Good Neighbor. 3. Almost all their sour beers are barrel-aged. “It’s a popular style for our 8. Beer Connoisseur magazine named in-house homebrewing competitions,” says Krill. “The winner gets to Cape May’s sour blonde, The Topsail, do a batch on our system, and brand it, name it and create a label best beer of the year in 2017. for it.” 9. Krill says Untappd is an obstacle for 4. Krill is adamant that Cape May is “not an IPA brewery, and not a sour some brewers. “If you make a crappy brewery. We’re an innovative, independent brewery. We’re not chasing beer, or even a mediocre one, well, styles, we’re making new beers of our own.” everyone knows, and they know right away. It’s making brewers step up their 5. Krill explains why his brewery is “local-ish”. “The majority of people game, and that’s good for everyone in at the shore are from the Five County Area, and those vacationers go the long run.” back home. There’s a strong story there, one that adds a whole layer to the brand.” 10. “Profit’s not a bad word! It drives sustainability, too,” says Krill. “If we get 6. The brewery will most likely stop producing big bottles and move a more efficient truck that uses less towards 12 and 16 oz. cans. But, Krill says, “We’ll still be doing diesel, if we figure out a way to brew with 12 oz. bottles as long as people keep buying them. It’s traditional, it less electricity, that’s not just good for means beer to some people.” everyone in general, it also means more 7. 60% of their beer sales are in draught. “People like it,” says Krill, profit. That’s how we’re going to build a “especially in the Philly area and in the bars at the shore.” brewery that makes us proud.

4 HeadyTimes v.99 www.origlio.com Off-PremiseSPOTLIGHT Trenton Road Take Out This Bucks County bottle shop is a testament to the power of social media. EVITTOWN, BUCKS COUNTY RESIDENT AND OWNER OF TRENTON Road Takeout Mike Feinman has the beer business in his blood. His L father Leo Feinman opened Trenton Road Tavern in 1970 and Mike, a graduate of Penn State, has worked in the family business since ’74. When Mike took over the business, takeout sales began to boom and in Owner of Trenton Road Takeout Mike Feinman with his 1986, he changed the name of the business to Trenton Road Takeout daughter, Nicole (TRT). Today, this busy bottle shop, which offers one of the best beer selections in the area, is thriving, thanks to Mike and his daughter, Nicole, who understand the importance of selection, connection and community. Heady Times (HT): Your nickname is SMAS. What does that stand for? Mike Feinman (MF): It stands for Sir Mix-a-Six. Years ago, when we began selling single serves, my daughter started calling me that, and it stuck. People got sick of using the whole name, so it was shortened to SMAS (pronounced Smaz). HT: With all the new products entering the market weekly, how do put aside special brews for people who you choose which beers to bring in? ask. Occasionally I’ll throw in a photo of my MF: My sales reps offer suggestions, but honestly, I’ll bring in whatever grandchildren or my dogs – I think it relays a I can fit in the store. We like to offer everything on the spectrum, from human connection and allows my customers the $1.45 can of beer to the $45.00 bottle. As we all know by now, to get to know me on a personal level. customers crave variety and that’s what I want to offer. But my best HT: Do you use social media to connect asset is my daughter, Nicole. She’s so well informed on all the latest to brewers as well? brews. They call her the Queen of Untappd. MF: Definitely. Every time I post about a Nicole Feinman (NF): My dad doesn’t drink, so he relies on me to try beer, I tag the brewery and the wholesaler, the beers for him and let him know which I think will sell. I won’t lie, I in hopes they will repost. It helps build and have my fair share of check-ins on Untappd. strengthen relationships between me and MF: Origlio’s Sunday email blasts are helpful too. the breweries as well as my customers. I am very proud of the fact that we have NF: Yes! And Heady Times. I always read the publication when it arrives become a destination beer store, and I and circle products that I think my father should bring in. know I have social media to thank for it. HT: What do you do with beer that doesn’t sell? People come from all around PA, NJ, NY and even Virginia to purchase beer from us. MF: I put it on the ‘shit that ain’t sellin’ rack. There’s nothing wrong with We reach a ton of people. it – it’s good beer. It’s just not what people are wanting at the time. If I discount them, nine times out of ten, they’ll find a home. HT: You’re a big proponent of giving back to the community. Which charity is HT: Social media seems to play a big role in your business. Which closest to your heart? platform do you think is most impactful? MF: That’s easy – It’s a Ruff Life Rescue. I MF: Social media is the best marketing and sales tool around. And it’s love dogs and I’m passionate about finding free! I fancy myself an expert at this point. We have over 10,000 followers homes for rescues. In May, we’re holding on Facebook, so I use that most often. I post about new products coming an adoption event that will include beer & in, events we’re holding and beers we currently have on tap [TRT offers a wine samplings and food trucks. It should growler fill station and customers are welcome to enjoy an 8 or 16 oz. pour, be a great time and hopefully some dogs while they browse the store]. Once I post a photo of new arrivals, those will be adopted. beers are then displayed on shelves I have allocated for beers ‘as seen on social media’. These shelves are adorned with shelf talker-like Facebook, For all the details on this and future pet Twitter and Instagram icons, so my customers know exactly where to look adoption events, follow Trenton Road for a beer I’ve posted about. I enjoy interacting with my followers and I’ll Takeout on Facebook.

TrentonRoadTakeout.com • 1024 Trenton Rd., Fallsington • 215-736-1389

www.origlio.com HeadyTimes v.99 5 On-PremiseSPOTLIGHT Spruce Street Harbor Park This premier beer garden is perfect for whiling away summer days. FTER ENDURING THIS NEVER-ENDING WINTER (SNOW IN APRIL, seriously?) the sun is finally shining and we are seemingly in the A clear for beer garden season. Nothing feels better after being cooped up inside during the dark and dreary winter months than sitting at a picnic table, enjoying a warm afternoon, with a pint of beer in hand. Thankfully we have Spruce Street Harbor Park (SSHP), which has quickly become one of Philly’s most aesthetically beautiful and recognizable beer gardens. Featuring over 50 colorful, handmade hammocks, three SSHP Hammock Park. Photo credit: Matt Stanley landscaped barges and a spate of floating gardens, Heady Times sat down with SSHP’s GM Jackie Lai to learn more about what makes this place such an amazing oasis. Heady Times (HT): What is it about beer gardens and drinking outside that make people so damn excited? Jackie Lai (JL): Beer gardens and drinking outdoors have brought an ambiance to the city. They offer almost an escape or an outlet of sorts from a heavily urban environment. It might just be a temporary oasis within a concrete jungle, but taking in a good, low-key atmosphere, while having a drink surrounded by elements of nature, goes a very long way.

HT: The last few years, beer gardens have exploded in Philly. What SSHP Floating Barge Oasis. Photo credit: Matt Stanley sets SSHP apart from others in the city? JL: Our beer garden at Spruce Street Harbor Park is quite literally on the HT: Besides sharing beers with friends, Delaware River, and that very element of floating on a barge in a marina beer gardens offer a place for people is very special in and of itself. There aren’t too many places where to come together to enjoy activities you can wind down and watch ducks, freighters and sail boats passing and play games. What kind of activities through, daily. does SSHP offer? HT: Other than your own, what’s your favorite beer garden? JL: I like to think the activities and games JL: I’d have to say the Parks on Tap series. They’re in a new park every bring out the fun, silly side of adults, which week, and they give people a chance to explore all the green space this is why they’re so popular. We offer bag city has to offer. tosses, bocce ball, giant Connect 4 and ping pong. HT: Which beer styles do people gravitate toward when drinking outside? JL: They seem to go for golden ales, shandies or IPAs. Surprisingly, hoppier beers remain a mainstay throughout the hotter months. HT: How does weather effect SSHP? JL: Weather is paramount. Sunny, clear days are our best days, while clouds and rain can shut us down until it clears. We stay open through September, that’s usually when the warmer weather tapers off. The core of the summer, from Memorial Day through Labor Day draws in the SSHP Bocce Courts and Boardwalk. Photo credit: Matt Stanley most people.

DelawareRiverWaterfront.com • 301 S. Christopher Columbus Blvd., Philadelphia • 215-922-2386

6 HeadyTimes v.99 www.origlio.com NewPRODUCTS Redd’s Wicked Lemonade Quaker City Shrubs Redd’s Wicked Lemonade is the new, At only 90 calories per 12 oz. official flavor of pre-parties this summer. can, Quaker City Shrubs are With lemon up front and sweet-sour hints, made with natural flavor, no this flavorful ale starts strong and finishes high fructose corn syrup, 3g of smooth, offering wicked-good refreshment. sugar per serving and crafted ABV: 8% Package: 24 oz. cans only to remove gluten. Availability: Year‑round, beginning in July Quaker City Grapefruit Shrub Grapefruit Shrub starts with a vibrant grapefruit flavor and aroma, using all- natural fruit essence with a clean, dry finish thanks to a splash of apple cider vinegar. This is a sparkling, tart and Svedka Spiked Premium Seltzer tangy alternative to a radler or shandy. ABV: 4% Package: 12 oz. cans only Beginning in May, retailers will have Availability: Year‑round, beginning a new offering to capture high-end in June consumers seeking more premium and sophisticated choices thanks to Quaker City the introduction of Svedka Spiked Premium Seltzer. Sparkling waters Blackberry Shrub continue to gain momentum as A perfect sparkling wine alternative, health and wellness behaviors Blackberry Shrub is bursting with authentic have only strengthened in 2018, blackberry aroma and flavor, using all- and hard seltzers are viewed as a natural fruit essence and complemented more permissible option for that lifestyle. At just 100 by a splash of apple cider vinegar. calories and offered in sophisticated flavors, Strawberry ABV: 4% Package: 12 oz. cans only Elderflower and Tangerine Hibiscus, Svedka Spiked Availability: Year‑round, beginning in June Premium Seltzer is just what those consumers are looking for. ABV: 4.5% Package: 12 oz. cans only Quaker City Apple Shrub Availability: Now, year‑round Apple Shrub drinks like a Granny Svedka Spiked Premium Seltzer Smith in a can, using all-natural fruit essence, fortified with a splash of apple Variety Pack cider vinegar for a crisp, dry finish. Get three Svedka Spiked It’s the perfect hard cider alternative. Premium Seltzer flavors – ABV: 4% Package: 12 oz. cans only Strawberry Elderflower, Availability: Year‑round, beginning in June Tangerine Hibiscus and Cucumber Basil (exclusive Yuengling Golden Pilsner to the variety pack) – in one convenient 2/12 pack can America’s oldest brewery is introducing a new variety! Availability: Now, year‑round beer, Yuengling Golden Pilsner, 16 years year‑round after its last year‑round brand rollout. This highly sessionable beer is the brewery’s interpretation of an outstanding, modern pilsner, born from six Strongbow Original Dry generations of brewing expertise. Golden in both name and color, Golden Pilsner is 16.9 oz. Cans the perfect balance of hop and malt This summer, Strongbow is reintroducing character for a crisp and smooth, Original Dry to the U.S. in 16.9 oz. thirst-quenching refreshment. cans, which will replace 14.9 oz. Gold ABV: 4.7% Packages: 12 oz. Apple cans. Original Dry is a dry cider bottles, 12 and 16 oz. cans and with a crisp, less sweet taste. ABV: 5% draught Availability: Year‑round, Availability: Year‑round, beginning in June beginning in July

www.origlio.com HeadyTimes v.99 7 NewPRODUCTS Angry Orchard Rosé Cans Mikes Hard Cranberry Lemonade The cider declared as “your go-to summer drink” This summer, Mike’s will be transitioning will soon be available in 12 and 16 oz. slim cans, the Cranberry Passionfruit flavor back to the providing the portability and versatility rosé wine original Cranberry formula last sold in 2015. drinkers are looking for. Already available in 12 oz. With an aroma of pleasant cranberry bottles and draught, Angry Orchard Rosé uses a notes, Mike’s Hard Cranberry Lemonade combination of hibiscus and fresh juice from rare, is a little more berry-forward with a red-fleshed apples sourced in France. This cider clean, slightly sweet finish. ABV: 5% has a floral aroma, is apple-forward in taste and Packages: 12 and 24 oz. bottles complemented by refreshingly light tannins, similar Availability: Year‑round, beginning in June to semi-dry wine. ABV: 5.5% Packages: 12 and 16 oz. cans Availability: Year‑round, beginning in June White Claw Black Cherry Fuzzy Traveler Peach Shandy Hard Seltzer 2/12 Pack Cans Fuzzy Traveler is a juicy wheat beer made with The #1 flavor in the White Claw portfolio is now real peach and a kiss of honey. It delivers available in a 12-pack! White Claw Black Cherry has an everything you love about a shandy, with the unmistakable cherry aroma, which leads to an incredibly perfect pop of peach flavor. Well isn’t that refreshing, dry, hard seltzer. just peachy!? ABV: 4.4% Packages: 12 oz. Crisp and clean, a fresh, juicy, cans and draught Availability: Year‑round, black cherry taste shines beginning in July through the clean seltzer base with just the right amount of carbonation. ABV: 4% Sly Fox Schuylkill River Trail Availability: Year‑round, (SRT) Ale beginning in May A little recipe tweaking here, a new dry hopping addition there and SRT Ale is back, better than White Claw Package Refresh ever and available year‑round! This easy-drinking, This summer, White Claw Hard Seltzer will be upgrading golden beer boasts a bright, citrusy hop aroma. its packaging, with a more premium look that will better Brewed as a tribute to the Schuylkill River Trail – represent the brand’s ideals. White Claw is the brand the 130-mile multi-use recreational trail named that facilitates and celebrates purity – living one’s best Best Urban Trail by USA Today – SRT is perfect life. Availability: Year‑round, beginning in June after a day of cycling, hiking, running, kayaking or just enjoying the great outdoors. It’s brewed to be your go-to post activity beer. Additionally, Sly Fox donates $1 from every case sold to the Schuylkill River Greenways National Heritage Area, stewards of the beloved Schuylkill River Trail. Because every outdoor adventure should end with a great beer! ABV 4.6% Packages: 12 oz. cans and draught Availability: Now, year‑round Sly Fox Wide Open Variety Pack Crack. Peel. Enjoy! It’s that easy with Sly Fox’s new Wide Open Variety Pack. This mix Stone ///Fear. Movie. Lions features four of Sly Fox’s most adventure- Double IPA ready beers, all equipped with 360 lids! This innovative pop top creates a can that This unfiltered double IPA is juiced up with drinks like a glass anywhere, anytime. massive tropical & citrus notes. The mild Enjoy the wide open flavor bitterness and relatively dry body complement and aroma of Helles the style, and the residual maltiness rounds Golden Lager, Pikeland things out nicely. Lime peel and tropical fruit Pils, Vulpulin IPA and SRT notes stand out on the finish. ABV: 8.5% Ale. Availability: Now, Packages: 16 oz. cans and draught year‑round Availability: Year‑round, beginning in June

8 HeadyTimes v.99 www.origlio.com NewPRODUCTS BrewDog BrewDog Punk IPA Since 2007, BrewDog has This trans-Atlantic fusion IPA is light golden been on a mission to in color, with tropical fruits and light caramel make other people as on the nose. The palate soon becomes passionate about great assertive and resinous with the New Zealand craft beer as they are. hops balanced by the biscuit malt. The finish From their Headliner is aggressive and dry with the hops emerging series, which includes over the warming alcohol. This fresh, full- bold, uncompromising flavored, natural beer is a tribute to the pack leaders like their classic IPAs of yester-year. The postmodern twist is the flagship Punk IPA, to the addition of amazing, fruity hops giving an explosion of Amplified range (beer, but tropical fruit flavors and a sharp, bitter finish. ABV: 5.6% turned up to 11), Package: 12 oz. cans only Availability: Now, BrewDog creates beer year‑round that blows people’s minds and has kick- Saratoga Spring Water Co. started a revolution. Established in 1872, Saratoga Spring Cofounders James Watt and Martin Dickie shook Water Co. has been bottling premium up the business world in 2010 with the launch of spring water for over 140 years. the pioneering, crowd-funding initiative Equity for Located in Saratoga Springs, NY, they Punks, which has raised £40m (over $55 million) currently produce a full line of water since 2009. The funds, and the army of punk products, sold throughout the U.S. and shareholders (56,000) enabled the Scottish craft internationally. brewery to scale up without selling out. With almost 50 global bar launches, export into Saratoga Natural 60 countries and a brewery in Ohio, BrewDog Spring Water (Still) continues to take the craft beer revolution stratospheric, while continuing to push the Made at their historic bottling plant boundaries, invest in people, put the beer first and in Saratoga Springs, Saratoga champion other small breweries in its venues. Natural Spring Water sets the bar for premium, domestic spring water. BrewDog Hazy Jane Packaged in their iconic cobalt blue glass bottles, Saratoga is Hazy Jane is a Vermont-style IPA with low the premium product of choice background bitterness, loaded with intense, for America’s most sophisticated juicy fruit character. With pineapple, stone consumers. The crisp, clean taste fruit, mango, light resin and hints of lime and low mineral content makes it peel – this juicy IPA is low in bitterness a light and refreshing beverage for and smooth, enhancing the soft, ripe fruit any occasion. ABV: Non-alcoholic flavors. ABV: 7.2% Packages: 12 oz. cans Packages: 12 and 28 oz. bottles and draught Availability: Now, year‑round Availability: Now, year‑round BrewDog Elvis Juice Saratoga Sparkling An American IPA with a bitter edge that Spring Water will push your citrus tolerance to the Saratoga Sparkling Spring Water brink and back, Elvis Juice is loaded with is the perfect balance of light tart, pithy grapefruit peel. This IPA has a taste with just the right amount caramel malt base, supporting a full frontal of carbonation. The champagne- citrus overload – grapefruit peel piled on top of intense like bubbles help cleanse the U.S. aroma hops. Waves of crashing pine, orange and palate and complement the flavors grapefruit round out this citrus-infused IPA. ABV: 6.5% of food. ABV: Non-alcoholic Packages: 12 oz. cans and draught Availability: Now, Packages: 12 and 28 oz. bottles year‑round Availability: Now, year‑round

www.origlio.com HeadyTimes v.99 9 NewPRODUCTS Saranac Haus Lager Rodenbach Alexander to When founder F.X. Matt emigrated to America in 1878, he be Available Year-Round brought with him his brewing knowledge and a thirst for Named a ‘beer of the year’ by Beer great beer. After founding the Saranac brewery, he created Connoisseur, Rodenbach Alexander has a lager that his family and employees could enjoy during received accolades from Esquire, Food & and after work. This is the beer that helped create the Wine, USA Today and has a perfect rating Matt family motto, “We drink all we can, the rest we sell.” of 100/100 on RateBeer. Haus Lager is a traditional, German- style helles. Bright golden in color, it is a This unique beer is a blend of 75% ‘young’ light-bodied, mildly sweet lager with low Rodenbach ale and 25% authentically-aged bitterness. It is extremely sessionable Rodenbach ale (matured for two years in standing oak and made to enjoy more than one. foeders) along with macerated cherries. Originally brewed ABV: 4.9% Packages: 16 oz. cans and in 1999 and named after one of the four Rodenbach draught Availability: Now, year‑round brothers who founded the brewery, Rodenbach Alexander will soon be available year‑round for all to enjoy. Saranac Belgian White 100 Rodenbach Alexander is a red-brown fruit ale with a Light and easy-drinking, Belgian taste of sour cherries and a hint of oak that comes from White is only 100 calories! Look the barrel-aging process. Its slight almond flavor comes for a subtle, fruity character, from the macerated cherry pits used in the brewing with hints of sweet orange process. It is tart and slightly dry, with a long finish, and coriander. ABV: 3.5% reminiscent of a fine Burgundy wine. Packages: 12 oz. bottles and “The consumer demand and interest for this beer has draught Availability: Year‑round, been outstanding since we re-launched it two years ago, beginning in June with many stories of consumers traveling far distances to get their hands on a single bottle,” said David van Wees, Firestone Walker Luponic founder of Latis Imports, U.S. Importer for Rodenbach Brewery. “It’s an exceptional beer that deserves to Distortion IPA Series Relaunch be enjoyed year‑round and we’re excited that more The Luponic Distortion series is being relaunched consumers will have the opportunity to enjoy a beer that with new packaging and new recipes. No fruits. pays homage to one of the brewery’s original founding No flavorings. No shortcuts. Just the magic of 100 members.” ABV: 5.6% Packages: 11.2 oz. bottles and percent natural hops, expertly blended to offer draught Availability: Year‑round, beginning in June mind-bending flavors with each numbered release. The lead hops in the next one, No. 10 include Straub Tight Lines Ale one variety from the Pacific Northwest and two This kölsch-style, all-malt ale is Straub’s take from the Southern Hemisphere, providing distinct on the classic style from the Cologne brewing qualities of mango creamsicle, peach ring and ruby tradition. Although Tight Lines is available all grapefruit. ABV: 5.9% Packages: 12 oz. bottles, 12 oz. year long, its light and refreshing profile nicely cans and draught Availability: June complements the renewing spirit of summer. ABV: 5% Packages: 12 oz. bottles and draught Sixpoint Alpenflo Availability: Now, year‑round Some beers are easy to make and difficult to drink, but Alpenflo is the opposite on both counts. It took years to acquire the materials Lagunitas Little Sumpin’ Easy Ale and formula for Alpenflo – we’re talking all- 19.2 oz. Cans malt, 100% 2-row barley, and all of the hops Now available year‑round, Little Sumpin’ Easy were sourced directly from family farms in 19.2 oz. cans are perfect for summer! Little Sumpin’ Bavaria to give it that gentle spice. This lager Easy, also available in 12 oz. cans and draught, is is then cold-stored in horizontal lagering made with a healthy dose of 2-row malted barley, a tanks to round out the flavor profile. Once bit of wheaty-esque-ish-ness and loads of Ekuanot opened, this frothy beverage is gone in a flash. hops for a super smooth, velvety ale, with a fruit ABV: 4.9% Packages: 12 oz. slim cans and draught and resin-y finish, like biting into a freshly picked Availability: Now, year‑round peach. ABV: 5.7% Availability: Now, year‑round 10 HeadyTimes v.99 www.origlio.com SeasonalSELECTIONS Sierra Nevada Single Hop Pack When Demand Exceeds Supply Each hop varietal has its own distinct flavor and aroma Many of our craft seasonal and specialty releases are that Sierra brewers use in various combinations to available in limited or extremely limited quantities. create different flavors in their beers. Sometimes Breweries only produce a certain amount of their though, they prefer to strip away those layers and let specialty beers and Origlio does all they can to get as the bold flavor of an individual hop shine through. much product as possible. In addition, this publication Discover the flavors of these unique single hops in is compiled months prior to the decision made by the this all-new, 2/12 can variety pack of four hop-heavy brewery to allocate their products to the wholesaler. beers including: Single Hop IPA, Single Hop Session Variations in production for some of these limited IPA, Single Hop IPL and Single Hop Double IPA. release offerings will fluctuate, resulting in lower Availability: July quantities than anticipated. If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Origlio Sales Representative to discuss a similar option. Origlio also sends out an email blast weekly to inform customers of seasonal offerings that are widely available to you, immediately. If you are interested in receiving the weekly email blast, Weyerbacher 23 please send your email address to [email protected]. Weyerbacher’s 23rd anniversary beer is an Imperial golden stout Coors Light Big 12s brewed with coffee, smoke malt, cacao nibs and coffee cherries. Go big with Big 12s! Following a Roasty, while being lighter in color successful launch in the Southeast, and body, this brew has subtle Coors Light is expanding distribution notes of chocolate, dark fruit and a hint of vanilla. of their 16 oz. 12-pack cans to reach ABV: 11.1% Packages: 12 oz. bottles and draught thirsty consumers. Now they can upgrade Availability: June 12 oz. cans for the bigger ones – and just for a dollar more. Package: 16 oz. cans only Availability: May Weyerbacher Meaner Squeeze This tasty, New England-style DIPA features Smirnoff Ice Red White & more of the Denali and Galaxy hops of its Berry 24 oz. Bottles predecessor, Mean Squeeze. Wonderfully balanced, this juicy brew has pineapple Already available in 11.2 oz. bottles, and citrus notes with a touch of pine. Smirnoff Ice Red White & Berry is now ABV: 9.3% Packages: 16 oz. cans and available in 24 oz. boppers as well. Citrus, draught Availability: July blue raspberry and cherry flavors are combined in this delicious FMB for a blast of Weyerbacher Dallas Sucks summer fun. ABV: 4.5% Availability: Now! This one’s for the FANS! If there’s one thing that most of the NFC East can agree on, Stone Idolatrous IPA it’s that DALLAS SUCKS, so let us introduce you to the unofficial beer of the 2018 This limited release is part of Stone’s Hop season! Flavor forward, this brew was made Worship Seasonal IPA Series. Two varieties for tailgating in parking lots, celebrating first of hops have been anointed to bestow their downs and big hits, high-fiving friends and divine qualities on this sacred brew. Juicy basking in the thrill of victory. This totally citrus from Mosaic and lemony, floral notes downable pale ale was brewed with Weyerbacher’s from El Dorado form a blessed tapestry of friends at Jose Pistola’s, who bleed green. ABV: 4.5% hop flavor. ABV: 7% Packages: 12 oz. cans Packages: 12 oz. cans and draught Availability: August and draught Availability: June www.origlio.com HeadyTimes v.99 11 SeasonalSELECTIONS Dogfish Head Fruit-Full Fort Heavy Seas Grand Crew A twist on the brewery’s beloved Fort, Fruit- Heavy Seas amassed the cumulative skills of Full Fort is brewed with four types of berries: their “Grand Crew” to create this Belgian-style, raspberries, blackberries, boysenberries and red wine barrel-aged masterpiece, brewed elderberries. This blend of dark berries creates with an eclectic mix of aromatic Belgian malts depth and complexity, reminiscent of a jammy and a carefully curated selection of yeasts. red wine. In this new version of Fort, the malt ABV: 8.5% Packages: 12 oz. bottles and bill is punched up to provide a firm backbone draught Availability: Limited quantities in July and help balance the tart flavor of the berry blend. ABV: 15-18% Packages: 12 oz. bottles Heavy Seas The Partner Ships and draught Availability: July Series with NoDa Brewing Co. Hoppy Wheat Ale with Citrus Narragansett Retro Cans When deciding on the style for this collaboration, Narragansett is bringing back their popular Heavy Seas had a few core ideas: hops, summer ’Gansett Lager “1975 Jaws cans” just in time and fruit. This led them to a hybrid style. Not for Shark Week! Famously crushed by Captain quite IPA, not quite summer wheat, it’s a hoppy Quint in the cult classic, these retro 30-pack wheat with citrus peel. This beer looks to Mosaic, cans are the most frequently requested package Simcoe and Azacca to have some nice synergy by retailers and consumers. And they’re a great and create a very hop-forward summer wheat. grab-and-go package for the boat or the beach. To complement the fruity and tropical notes Narragansett Lager is the perfect balance from the hops, grapefruit and tangerine peel are of malt flavor and refreshment. Crush it like Quint! incorporated late in the brew in the hopback ABV: 5% Package: 12 oz. cans only Availability: May with Simcoe. American wheat yeast keeps it clean and crisp, while allowing the hops to shine. Great Lakes A robust dry hop of the three hops in perfect ratio works to pull it all together. This extremely flavorful Lake Erie Monster beer will refresh both the hop lover and sunshine Issue a small craft advisory: this South Bay lover in general. ABV: 5% Package: Draught only Bessie-inspired brew launches an intense hop Availability: Limited quantities in July attack amid torrid tropical fruit flavors. This Imperial IPA is astonishingly full-bodied, with a Cape May Anniversary Ale 7.0 leviathan load of American hops. ABV: 9.1% Packages: 12 oz. bottles and draught A blend of seven of Cape May’s absolute Availability: Limited quantities in June favorite hops come together at a rate of seven pounds-per-barrel to create a beautiful hop nirvana, blasting you in the face with Lagunitas a tidal wave of tropical and citrusy aromas. A Little Sumpin’ Extra Ale Layered throughout this celebratory feast of sexy hops, Cape May’s Anniversary Ale 7.0 The big sister of Little Sumpin’ Sumpin’ Ale, lots of is dripping with notes of passion fruit, guava wheat was used to create this beer for a curious malt and mango. ABV: 7.7% Packages: 16 oz. complexity, leaving it light in color, but huge in flavor cans and draught Availability: June and satisfaction. ABV: 8.7% Package: Draught only Availability: May Cape May Bounding Main Brewed with 5.5 pounds of hops per barrel, Bounding Main has a soft and pillowy mouth feel, a gentle bitterness and aromas of tropical fruits: mango, guava, citrus – all with a hint of dank in the background. Like many a stormy wind, Bounding Main will blow you away. ABV: 7.8% Graphics for Bounding Main were not Packages: 16 oz. cans and available at the time of print draught Availability: July

12 HeadyTimes v.99 www.origlio.com SeasonalSELECTIONS Dinkelacker Hopfenwunder Shiner Hill Country Peach Wheat Dinkelacker Hopfenwunder (hops miracle) is a dry This wheat ale is brewed with hopped version of the brewery’s well-balanced, juicy, perfectly ripe peaches from unfiltered lager. Amarillo, Cascade and Simcoe the Texas Hill Country. These hops are added in a late dry hopping stage, peaches, along with caramel and resulting in a beer that unites floral, citrus and wheat malts, make for a slightly tropical fruit aromas with a brewing tradition sweet, refreshing ale. Barely fully in line with the German Purity Law of 1516. filtered, this brew has a golden, ABV: 5% Packages: 11.2 oz. bottles and hazy color and tastes like draught Availability: Limited quantities in June it came fresh from the orchard. ABV: 4.5% Package: Draught only Straub Adventure Series #2 Availability: June This adventurous mix pack includes: Straub Helles Shiner Texas Heat Wave Highway, subtle in flavor, Variety Pack with light malty notes balanced by spice and floral This limited-edition variety pack hop bitterness; Stellar Night, will be here just in time for slightly sweet with toasted, summer. Included in the mix are: bready flavors balanced by Prickly Pear, a refreshingly tart, mild Noble hop bitterness; citrus beer made from the prickly Smooth Eddy Ale, traditional pear cactus; Hill Country Peach Bavarian-style hefeweizen with a refreshing, Wheat, a slightly sweet ale clove/spice taste and Oktoberfest, rich, toasted malt brewed with Texas peaches and character with mild hop bitterness, which balances the Mango Kölsch, a light-bodied, easy drinking brew with sweetness and creates a classic fest bier experience. delightful hints of mango. Availability: June Availability: July/August (depending on availability) 2SP Strawberry Switchblade Evil Genius Bye, Felicia! This refreshing summer saison is brewed with sweet & Thai Bye, Felicia! is a juicy, tropical, fruit-forward basil, strawberry puree and IPA infused with all-natural passion fruit. Low hibiscus. It’ll cut you. ABV: 7% bitterness, medium-bodied and extremely Package: Draught only aromatic, this crushable IPA is packed with Availability: Limited quantities mango, peach, bubblegum and hints of pine. in July Extremely soft on the palate, and endlessly drinkable, this IPA is perfect for both hop lovers Graphics for Strawberry Switchblade and the hop shy. ABV: 6.5% Packages: 12 oz. were not available at the time of print bottles and draught Availability: July Allagash Two Lights Evil Genius Shut Up, Meg! Two Lights is an ode to two of the more refreshing Shut Up, Meg! is a dry hopped farmhouse IPA. drinks of summer: cold beer and sparkling wine. This Belgian-style ale is brewed with rye and While brewing this beer, sauvignon blanc must a touch of winter wheat, hopped with Citra, (the freshly pressed juice of the grapes) is Amarillo & Simcoe hops and fermented with added. Then, it’s fermented with both lager and Belgian saison yeast. The aroma is dank, juicy champagne yeast to create a tart, crisp, dry American hops and spicy rye. The palate profile. The finished beer’s aroma of pear, grape follows suit, with notes of peach, white grape, and light hops pairs with a flavor profile that’s Asian pear, black pepper and an almost savory, a mix of tropical fruit and the snappy spritz of a herbaceous quality. The finish is bone dry with freshly-picked grape. Allagash suggests sipping impressions of fresh parsley, coconut and Two Lights by a water source too large to see across. cedar. ABV: 6% Packages: 12 oz. bottles and ABV: 6.7% Packages: 12 oz. bottles and draught draught Availability: August Availability: July

www.origlio.com HeadyTimes v.99 13 SeasonalSELECTIONS Peak Day Drink Rosé Woodchuck Cucumber Mint Day Drink Rosé is the culmination of years Cucumber Mint is bursting with of research and development to create bright cucumber and mint for a light, the perfect warm weather drink. It’s a refreshing taste experience. ABV: 5% concoction of some of Peak’s favorite Package: 12 oz. cans only things – organic rosé, organic hops (of Availability: July course!) and some organic dry cider. Day Drink is bright, lively, dry and bursting with effervescence. If the sun is shining, then it’s probably time for a Day Drink! ABV: 6.9% Package: 16 oz. cans only Shipyard Island Time Availability: May This easy-drinking, spicy, sessionable IPA, built with a variety of Northwest hops, will Peak Happy Hour Lime be available in 15-pack cans this summer. A bouquet of grapefruit and pine, contributed This is Peak’s masterfully designed Happy Hour pilsner, by Amarillo, Simcoe and Citra hops, is with a twist of organic lime. For years, folks have been followed by a smooth, hoppy finish. This garnishing pints of Happy Hour pilsner with a lime refreshing IPA will transport you to your Island wedge, so this year, Peak decided to put Time no matter where you are. ABV: 4.5% the lime right in the beer! It’s incredibly Package: 12 oz. cans only Availability: June thirst-quenching and the lime zest is a perfect complement to the pilsner malt bill. Crisp, clean, brilliant, easygoing and entirely crushable – this is the Spring House Goofy Foot most refreshing beer Peak Summer Wheat has ever made! ABV: 4.7% A refreshing, lighter style Package: 16 oz. cans only ale, Goofy Foot has a Availability: June zesty finish, resulting in a perfect thirst- Peak Ripe quenching beer. This If you’ve been dreaming about a juicy American-style wheat double IPA that is absolutely dripping ale is crisp and clean, with fresh-cut fruit and citrus hop flavors, boasting a tangy then Ripe is the perfect beer for you. hop bite. It’s perfect Peak’s newest double IPA features an for a sunny day and immoderate dose of El Dorado and Azacca may be garnished hops. It’s bold and tropical in flavor, with lemon. ABV: 4.8% while still being phenomenally drinkable. Packages: 12 oz. cans ABV: 8.2% Package: 16 oz. cans only and draught Availability: May Availability: July

Dock Street King Juice Dock Street Summer Haze Dock Street is making it reign with this hazy, This hazy, straw-hued, light- sticky, double dry hopped, silky smooth bodied pale ale is brewed and perfectly balanced DIPA. Brewed with with 2-row, Munich and oats & wheat and chock full of Mosaic, flaked wheat, which makes Citra and Centennial hops, this beer for a silky-smooth body with exudes strong flavors and aromas of a mildly sweet backbone. dried apricots, nectarine and stone It’s hopped with all late fruit. There are lots of big, juicy DIPAs, stage and dry additions of but there can only be one King Juice. Citra, Cascade, Amarillo ABV: 8.5% Packages: 16 oz. cans and and Simcoe for aromas and flavors of bold citrus and draught Availability: August tropical fruit. ABV: 5.3% Packages: 16 oz. cans and draught Availability: June

14 HeadyTimes v.99 www.origlio.com Available Year-Round PERFECT FOR THE SEASON Unibroue Cape May Always Ready Blanche de Chambly Cape May is home to the Coast Guard, so Blanche de Chambly is an authentic, bottle they salute those who are Always Ready conditioned white ale. It’s the very first white with an American pale ale. Perfect for ale crafted and brewed in North America summer, with brilliant aromas of orange according to Belgian brewing traditions & tangerine and a medium body, thanks and as such, it is named after the city in to the addition of wheat and oats, like which it is brewed. Blanche de Chambly is the Coasties, this brew is Always Ready. brewed with a blend of pale barley malt, ABV: 4.8% Packages: 12 oz. cans wheat malt and unmalted wheat, to which and draught selected spices and hops are added. This remarkably refreshing, light-bodied ale is exceptional with grilled fish, lemon chicken, Ballast Point Bonito Blonde Ale artisan goat cheese and mussels or oysters. ABV: 5% An approachable beer with some Packages: 12 oz. bottles and draught substance, Bonito is inspired by California’s perma-sunny days. This brew draws you in with its golden color and soft malt Verdi Raspberry Sparkletini character, while the light mouth feel and Raspberry Sparkletini is a delightfully sparkling dry finish keeps you coming back. And what Spumante with a light, refreshing taste that’s perfect would set a San Diego blonde apart? A whenever you feel like enjoying a fun, sophisticated subtle hint of hops, naturally. ABV: 4.5% drink. Serve chilled to enjoy its balanced, clean taste. Packages: 12 oz. bottles and 12 oz. cans

Abita Purple Haze Purple Haze is a lager made with real raspberries added after filtration. It is brewed with pilsner and wheat malts and Vanguard hops. The berries add a fruity aroma, tartly sweet taste and a subtle purple color and haze... you may see fruit pulp in the beer. At just 4.2% ABV, this sessionable lager pairs perfectly with salads, fruit desserts and chocolate. ABV: 4.2% Packages: 12 oz. bottles and draught

Forgotten Boardwalk Funnel Cake Creamy and smooth with hints of vanilla, this straw-colored brew pays homage to everyone’s favorite summertime indulgence, and it’s great with burgers! ABV: 5.5% Packages: 12 oz. cans Raspberry Delight and draught

3 Parts Raspberry Sparkletini

1 Part Blue Raspberry Vodka

www.origlio.com HeadyTimes v.99 15 Programs Coors Light Summer Shore Rewards Experience all the Jersey Shore has to offer with official Coors Light summer gear. From May 1st – July 31st Coors Light is partnering with YETI to provide everything needed for summer refreshment. When consumers buy packs and collect points in the Coors Light Rewards App, they’ll earn their way to redeeming official gear including beach chairs, backpacks, beach towels, paddleboards and, of course, YETI coolers.

Philadelphia Consumers Can Win a Beach House Getaway Courtesy of Corona This year, Corona is helping consumers across the greater Philadelphia area make the most of summer. Beginning in June, as part of Corona’s “What Summer Wants” promotion, consumers can use the widely popular “Shazam” app to scan their Corona bottles, cans or cartons for a weekly chance to win a Beach House Getaway or a beach house experience in their own backyard. Should Philadelphia Corona drinkers win the Beach House Getaway, they could Pacifico 12 oz. Can head to a location across the country or even one as close as Montauk, New Advertising is Here York and enjoy expansive views of Fort Pond. The unmistakable vibrant yellow Only Corona – the perfect beer for summer – can provide consumers with an of the new Pacifico 12 oz. cans experience like this, and this promotion will further help drive the brand during are now dotting cold boxes and summer because you need to have a Corona in your hand to enter. shelves nationwide. To help Corona further win summer, the summer graphics will be extended to While consumers will be hard-pressed both Corona Extra and Corona Light cans and bottles. The Beach House Getaway to miss the eye-catching packaging at promotion will also be featured on all Corona summer secondary packaging. retail, they’ll also be seeing plenty of the new Pacifico cans in the brand’s Pacifico is Back as The Official Beer Sponsor first-ever national advertising campaign. Of The X Games Complete with TV, social, POS and Of the top 35 beer brands, Pacifico was the fastest- more, the cans are significantly growing brand during summer. To further drive the brand’s highlighted across all media types. momentum and to continue to generate awareness The cans are already off to a red- nationwide, Pacifico will once again be the official beer hot start. They’re the No. 1 new sponsor of the Summer X Games – the largest and best- item in import dollar sales and the known action sports event in the country. No. 1 high-end SKU in dollar sales During the first year of the sponsorship, more Pacifico launched in 2017. was sold at the games than bottled water. This year’s The Pacifico brand has experienced sponsorship promises to have an even bigger impact on tremendous growth in the select driving growth, with Pacifico receiving national media markets where it’s been supported exposure, national promotion & consumer sweepstakes by advertising. In California, Pacifico enhancers and more. recently surpassed Miller Lite and is This summer, Pacifico will be giving consumers the chance to win a trip to the now the No. 6 beer in the state. In X Games and custom Pacifico skateboards via Facebook and Instagram. Colorado, Pacifico entered the top 15 brands and grew 17% in 2017. Pacifico and the X Games truly are a perfect fit. The sponsorship helps Pacifico reinforce its authentic, independent spirit that appeals to the experience- But this is far from a West Coast brand. seekers, with its core consumer base. In the East, Pacifico was up 15% without media and the 12 oz. can.

16 HeadyTimes v.99 www.origlio.com Programs Celebrate the Be World Cup-Ready Summer with with Heineken Heineken Light With the U.S. men’s national Summer is the perfect time for an soccer team out of the World adventure, and summers in the Cup, American fans are looking Northeast are no exception. With to other countries to find a new so many different activities to do team to cheer on. Enjoyed in and places to visit, all in one region, 192 countries, only Heineken has it can seem like you’ve taken an the international renown to help international vacation, just by fans put their faith in another traveling across state lines. Only a country’s team. That’s why, this worldly beer like Heineken is well- year, Heineken, the official beer Heineken: Official traveled enough to help people sponsor of MLS, is leveraging Sponsor of the ICC explore all the Northeast has to offer. their soccer authority to make sure consumers are World Cup- Heineken and the International This year, Heineken Light wants to ready, with a guaranteed win. Champions Cup (ICC) are taking to be the beer that gets consumers to the pitch for another year to bring celebrate, wherever the summer takes With World Cup POS and you the best of beer and soccer. them, by sending them on their own custom retail theater, Heineken ultimate summer vacation. A text-to-win is giving consumers limited- Heineken will be kicking off the offer will give consumers the chance to edition scarves for everyone who 2018 season with an engaging retail win a summer adventure getaway! purchases Heineken. sweepstakes with exclusive prizes, all geared to drive in-store traffic and incentivize purchase. With Heineken being the exclusive beer and presenting sponsor of ICC, be sure to stake a claim with the Heineken ICC 2018 program and profit from kickoff to final whistle. National POS will drive connection between Heineken and the ICC viewing occasion and encourage consumers to enter the sweepstakes for the chance to win tickets to ICC tournament matches and signed merchandise.

Yuengling American Summer Spread Your Wings this summer Martin Backpacker Travel Guitars, with an exciting Yuengling Fujifilm Instax Mini Instant American Summer on-pack Cameras, StubHub & Uber gift program! Consumers can enter cards and Yuengling swag will also to win an American Adventure be awarded. through specially-marked Consumers can enter the sweeps Yuengling Traditional Lager and by visiting YuenglingSummer.com Light Lager 12-pack cans and or texting SUMMER to 55755 and bottles. Four grand prize winners entering the code found inside will be awarded $500 gift cards the specially-marked packs. New, from Cloud9, where they can eye-catching American Summer choose from thousands of unique POS supports the on-pack program and memorable experiences and features all the best things about summer: picnics, like driving a race car, learning to fly a plane, hang concerts, grilling, adventures and Yuengling! gliding and more! Hundreds of daily prizes including

www.origlio.com HeadyTimes v.99 17 Programs Guinness Soccer This Summer, Score Big with Guinness will be the beer that international soccer fans gather around this summer. The World Cup Firestone Walker has more interest on Google than the big game, From July through the Olympics and the Tour de France combined. September, th It’s the 5 most watched sporting event in the Firestone Walker is U.S.! Guinness drinkers in the U.S. are 41% more offering not one, likely than other beer drinkers to watch World Cup but two premium Soccer. So, this soccer season, make sure to offers! First is a stock up on everyone’s favorite Irish import. Firestone Walker trucker hat for $2. Consumers will visit It’s a Seltzer Summer! FWHatGiveaway.com (posted on available Summer days deserve rosé, and Smirnoff’s got case tuckers for displays), input you covered with Smirnoff Spiked Sparkling Seltzer their information and pay. The hat Raspberry Rosé. will ship within 6-8 weeks. Voted product of the The second is a premium offer year two years in a centered around new Firestone row (2017 & 2018) Lager, where consumers can get by Consumer Survey two limited-edition koozies for $2! or Product Innovation, These are not for sale and can’t be Smirnoff Spiked found elsewhere. Consumers will Sparkling Seltzers visit BelieveInLager.com, input their have 25% fewer information and pay. The koozies calories than a glass will ship within 6-8 weeks. Case of white wine! Feel free to indulge all summer long. tuckers are available for displays. Smirnoff Ice Red White & Berry Supports iPads for Soldiers Raise one to the Red White and Blue! This summer, Smirnoff Ice Red, White & Berry will be proudly supporting the iPads for Soldiers organization with a $50,000 donation! This organization is dedicated to connecting those fighting overseas, with their families back home, through technology.

Toast Our Troops With Shiner This summer, Shiner Beers and The Boot Campaign are teaming up for the seventh year in a row to form the Shiner Toast Our Troops promotion. All summer long, Shiner will donate 50 cents per case sold of specially-marked “Toast Our Troops” packages as well as match all retailer funds raised and contributions from their wholesaler network. Since 2012 Shiner has donated over $1,000,000 to The Boot Campaign. Origlio Beverage – Reading has been awarded the Platinum Boot award, given to the top performing wholesaler in the nation in funds raised, three out of the past four years, and has raised over $45,000 with their retail partners for the charity during this time. For more information please visit BootCampaign.org.

18 HeadyTimes v.99 www.origlio.com Programs Moosehead Breweries: Every Beer Tells A Story The journey began in 1867, done it alone. In 1978 their flagship, Moosehead beer, embraced the when Susannah Oland Moosehead Lager, was launched heritage and back story, but thought brewed her October Brown exclusively for the U.S. market. the brand needed an updated look Ale recipe in her back yard in Within three years of that that better conveyed the story of Nova Scotia. The family brewing launch, it was the 3rd the brewery. business survived two brewery largest import in the U.S. Small Batch Brewery in Saint John fires, the devastation of the Within four years, over six The new brewery will give Moosehead Halifax Explosion, Prohibition and million cases a year were brewers the freedom to pursue two World Wars. being sold. To this day, innovation, introduce fans to great, Moosehead is sold in all new beer and ensure that “Every 50 states. Beer has a Story.” As they enter their 151st year Moosehead recognizes all the hard in the beer business, the work and support they have received entire Moosehead team is from their U.S. partners over the last very excited about the road 40+ years and they thank you for all ahead and especially their you do to help build the brand. three, new initiatives: Andrew, Patrick and Matthew Oland Moosehead Pale Ale Moosehead is now in their Now available in 6/4- 6th generation of Oland family pack 16 oz. cans and leadership. Brothers Andrew, Patrick 15-pack 12 oz. cans, and Matthew Oland take pride in the Pale Ale shares the story resilience and hard work that have of “the beer that built the built the company they have today. brewery” with Moosehead Despite great adversity, Moosehead fans from coast to coast. continues to be one of the most resilient and time-honored Canadian Project 151 companies. Driven by their passion All core brands are getting for beer and bolstered by dedicated a fresh, new look, inspired employees and valued partners, they by and delivering on the are proud to be Canada’s oldest, idea that “Every Beer has a Story.” independent major brewery. This clean, modern look came out of extensive U.S. market research, They have accomplished a great deal in which found that consumers loved the last 150 years, but they have not

Win the Ultimate UFO Beach Pack When Life’s a Beach… This summer, from May 1st to June 29th, UFO will be giving consumers the ultimate beach pack… everything they need for a fun-in-the-sun day. Consumers will be asked to show how they’re spending their beach days by following @UFObeers and tagging them with #ufobeachdays for a chance to win the ultimate beach pack!

Dogfish Head Off-Center Your Summer Dogfish Head is ready to rescue you from the “same old summer” with a bucketful of off-centered ales and a whole lot of inspiration to take your summer fun to the next level! From impactful, 3D displays to a “photo kit in a box” for bars, this program is designed to get consumers to embrace their off- centeredness all summer long.

www.origlio.com HeadyTimes v.99 19 Programs Angry Orchard Rock the Roots Music Tour Get ready for a summer filled with music, sun and cider. From June – September, Angry Orchard is hitting the road with incredible bands, making stops in nine cities across the country. Angry Orchard is taking the concept of Harvest Fest on the road with Sublime with Rome, The Offspring, 311, The Dirty Heads and other great bands to delight Truly Spiked & music fans and cider drinkers Sparkling AVP Beach Sam Adams is leveraging summer’s alike. Angry Orchard fans can patriotic holidays to highlight enter to win 2 VIP tickets to the Volleyball Event vetrepreneurs (veteran entrepreneurs) Rock the Roots Music Festival Series Sponsorship who are filling their glasses on the in the city of their choice. One This summer, Truly Spiked & Sparkling journey to pursue better. On and off- grand prize winner will score 2 is going on the road with AVP – the premise retailers can both execute VIP tickets and an all-expenses- premier U.S. pro beach volleyball the Sam Salutes campaign. paid trip to the final festival in Walden, NY. league – as an official sponsor at all On-premise, POS will urge consumers nine tour stops around the country. to celebrate active duty military and AVP fans and Truly drinkers have two veterans by purchasing a Sam ’76, main things in common: they’re health Boston Lager or Summer Ale to thank conscious and enjoy being social. a military member for their service Truly’s AVP sponsorship brings these and/or consumers can text-to-donate two elements together in a perfect to the StreetShares Foundation, package. This partnership includes which helps veterans start and grow a national text-to-win sweeps, giving their own businesses. Sam Adams Truly fans a chance to win tickets will match every dollar donated. to AVP’s final event in Hawaii – an Off-premise, for every 12-pack of all-expenses-paid trip for two! The Boston Lager sold, Sam will donate 50 grand prize includes airfare, hotel cents to StreetShares. Limited-edition accommodations (4 nights), $500 Sam Salutes packaging will also be spending money and VIP tickets to all available to coincide with this program. four days of the tournament.

Mike’s Partners with the USO Mike’s will be supporting the troops this summer by partnering with the USO and making a $250,000 donation to their cause. The United Service Organizations Inc. is a nonprofit that provides live entertainment, such as comedians, musicians and other programs to members of the U.S. Armed Forces and their families. This partnership allows Mike’s to sponsor comedy shows for active military and veterans across the world.

Check out George Latella’s latest Retail Edge article, “Leadership in the Digital Age” at Origlio.com/blog/leadership-digital-age. George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing, which is the largest major at Saint Joseph’s University recently celebrated its 55th anniversary. George is also a partner in Beacon Marketing group which provides Marketing planning, research, and e-commerce/direct marketing communications for food and beverage companies. George can be reached at [email protected] or 610-660-2254.

20 HeadyTimes v.99 www.origlio.com RethinkingRETAIL How Origlio is Changing the Definition of Beer Wholesaler Check out these exclusive resources that maximize your profits Origlio Beverage doesn’t want to be your “average” wholesaler. Since 1933, our family has strived to be your best partner by bringing you great products and winning customer service. More recently, we’ve made it our mission to change the very definition of what a wholesaler is, by developing new ways to help you grow your bottom line. Here are our exclusive resources, each created to save you time, maximize profits and better serve your customers. Origlio.com, Just a Click Away Beers Sent Straight to Your Inbox Print Publications Our Sunday You’re holding email blast keeps one right now! recipients up-to- Our two in-house speed on important publications, product information Heady Times and for the upcoming Draught Lines, week. Whether it’s each highlight a brand new, year- the industry from round offering, a distinctly different seasonal release perspectives. or a hot product Heady Times, Packed with all the information you that’s almost out of stock, this eblast published need and the product details your highlights products your customers five times a year, features new customers can access right from their want in a concise format. and seasonal products, account cell phones, our website includes spotlights, brewer interviews and Our newly launched, bi-weekly specifics on all our products, retailer upcoming programs. Rethinking Retail eblasts feature hot resources and so much more. programs and innovative strategies Draught Lines, our lifestyle Sell Sheets – These easy-to-read, for going to market. publication, is also published five times a year. It puts into focus the printable one-pagers for each beer To receive these eblasts, simply send an local beer scene, highlights upcoming we sell, give you the details you need email to [email protected] with events, shares in depth brewer to sell your products, including beer your account name and email address. style, origin, product description, ABV discussions, and so much more. and availability. Social Media Visit DraughtLinesMag.com to read a digital version of the magazine. And Origlio is active on all your favorite sign up for a free online subscription! Shelf Talkers – Every product has its social media platforms, from Facebook Why chance missing a single edition? own shelf talker, which can be easily to Instagram to Twitter. Join the printed and posted on your shelves to conversation by connecting with Superior products and exceptional let your customers know the details @DraughtLinesMag for industry news, customer service are a given, but we of each beer you’re selling. local beer scene stories and updates also partner with our accounts and on all of our brands. strive to bolster profits using new and Fintech – Origlio.com also offers innovative techniques. For better or information on an alternative invoice worse, the beer industry and sales payment option. The Fintech portal trends are always in flux, and Origlio allows you to pay for your beer is dedicated to making sure you can deliveries, electronically, through an count on us to be more than just EFT clearing house. another wholesaler. Online Ordering – Save time by For more information on any placing your orders online, through of these resources head to our website. Contact your sales rep Origlio.com, contact your to get registered and begin ordering local sales rep or give our online, anytime of the day or night. account specialists a call at 215-698-9500.

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Summer of Sculpin Ballast Point is dedicated to making Sculpin the best quality beer possible, to ensure that consumers have a great experience, every time. So, they are asking fans to take that approach to the way they craft their summer: put the effort in, to make it a quality one. Because when you do, the reward is that much greater. The Summer of Sculpin campaign will drive brand awareness and consumer engagement with Ballast Point’s first-ever, national consumer sweepstakes. Craft beer fans will be encouraged to enter on social media (from 5/25 – 8/3) for a chance to win the ultimate Summer of Sculpin experience in San Diego, CA. One grand prize winner and a guest will receive: • Round trip airfare & hotel in San Diego for 2 nights, 3 days • A fishing trip with the Ballast Point fishing team • A private Ballast Point brewery tour • A chance to brew Sculpin IPA with Ballast Point Brewmasters • $500 spending money • A Ballast Point homebrew kit • $200 gift card to the Ballast Point online apparel store 10 first place winners will receive: • A $200 gift card to the Ballast Point online apparel store • A Ballast Point homebrew kit