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Innovation Thrives When Ideas Are Shared

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Innovation Thrives When Ideas Are Shared Why Enterprise Innovation Leaders? Innovation is a word that represents nothing short That’s what this unique study is about: using of catching lightning in a bottle. social media insights to help you better understand what top innovation program leaders talk about, what they read and share, and who Innovation will decide which companies are most influences them. tomorrow’s market leaders, and which entrepreneurs we’ll be talking about for years to come. Of course, innovation also represents These hard-working professionals commit inspiring and life-changing ideas that hold the themselves daily to championing audacious promise to make the world a better place for concepts and turning them into the next everyone. generation of opportunity for the enterprises they work at. With this in mind, Brightidea decided to collaborate with Leadtail to take a close look at After all, there’s a lot to learn from those charged the people on the front lines of driving innovation with transforming great ideas into game-changing programs for their companies. innovation programs! Gretchen Hoffman! VP Marketing, Brightidea 2 Enterprise Innovation Leaders | March 2015 Why Social Insights? It seems like every day there’s a story about That’s why we were excited to work with the innovation that’s front-page news and exploding team at Brightidea to develop a social insights on social media. Maybe it’s a product launch, report showcasing top innovation program disruptive new business model that everyone’s leaders. talking about, or a “bet the company” innovation that’s finally working (or not). We believe that social media activity can give us a truly unique lens through which to gain insights Of course, anyone that’s ever tried to drive into the people driving innovation at the innovative change at an organization knows how enterprise. hard it is to make that happen. So what can we learn from these innovation And while there’s no shortage of opinions about program leaders, and how do we engage and what the next new thing could be, it’s the influence them? That’s what this report is all management and execution of innovation about… enjoy! programs that really determines whether that big idea lives or dies. Carter Hostelley! Founder & CEO, Leadtail 3 Enterprise Innovation Leaders | March 2015 About the Data Leadtail analyzed 2,894 The ! innovation experts ! 13,366 unique hashtags at Brightidea! helped identify! public tweets published by these innovators between ! Oct 1, 2014 – Jan 31, 2015 ! 10,123 40! mentions/replies ! That includes Innovation Leaders! active on ! and social media! 8,300 6,071 links shared in those tweets… retweets 4 Enterprise Innovation Leaders | March 2015 About Our Approach o The executives we looked at have a mix of corporate roles and work in different industries, yet all wield significant influence over the strategy and execution of innovation programs at their companies. o These innovators all actively participate in social media to discover content, conversations, and people in a way that informs and inspires their passion for innovation. o Though we analyzed individual Twitter handles (vs. brand handles), many of these influencers use Twitter to engage friends, colleagues, brands, and media on behalf of themselves AND their brand. o Unlike survey data, this report summarizes behavioral data - what the executives we studied empirically DO: who they mention, what they share, and how they engage. 5 Enterprise Innovation Leaders | March 2015 About This Report As we analyzed the Twitter behavior of these 40 innovation leaders, we grouped them into different market segments to reflect the fact that innovation is not limited to one corner of the economy, but is instead disrupting industries across the global marketplace. Specifically, we looked at innovation leaders in: o Consumer Goods o Financial Services o Healthcare o Software and Information Services o Business and Strategy What can you learn from these innovation leaders across the different industries being impacted by innovation? Let’s dive in and meet our innovation leaders so we can find out… 6 Enterprise Innovation Leaders | March 2015 Enterprise Innovation Leader Index Sean Atkins Carie Davis Brooks Grigson Discovery Communications The Coca-Cola Company Realpage Page 11 Page 21 Page 48 Mitra Best Steve Davis Gary Hasty PwC PATH AT&T Page 12 Page 42 Page 52 Stephanie Boyle Mark Fauntleroy Dave Jarrick AT&T Experian Marketing Services Deloitte Page 54 Page 44 Page 14 David Butler Dyan Finkhousen Karina Jennings The Coca-Cola Company GE Providence Health & Services Page 19 Page 13 Page 36 Bonnie Cassidy Chris Finlay Garrett Jestice Nuance Communications UnitedHealth Group Target Page 38 Page 39 Page 22 Randy Choco Susan Forbes Pamela Jordan Microsoft William Gallagher Insurance Nestle Purina Page 50 Page 28 Page 23 Scott Cuppari Brian Garofola Curtis Kopf The Coca-Cola Company CDK Global Alaska Airlines Page 20 Page 49 Page 15 7 Enterprise Innovation Leaders | March 2015 Enterprise Innovation Leader Index Bradley Leimer Mark O’Neill Domenic Venturo Satander NA Axway US Bank Page 30 Page 51 Page 34 Kasey Lobaugh Alex Pelletier Mona Vernon Deloitte Boston Children’s Hospital Thomson Reuters Page 16 Page 37 Page 45 Sireen Malik, PhD Michael Sadowski Michael Vrska Ericsson Nike Wilson Golf Page 53 Page 25 Page 26 Chris McCarthy David Shaw Dan Weberg, PhD, RN Innovation Learning Network Intel Kaiser Permanente Page 41 Page 46 Page 40 Jeff Mergy John Sviokla Kristen J. Zavo Columbia Sportswear PwC Luxottica / EyeMed Page 24 Page 17 Page 27 Todd Moning Ieasha Taitano US Bank LPL Financial Page 31 Page 33 Dawn Mortimer Andrea Trasatti American Family Insurance Samsung Page 32 Page 47 8 Enterprise Innovation Leaders | March 2015 Who & What Influences Innovation Leaders? Hashtags! People! Media & Publications! 1. #innovation 1. @richardbranson 1. YouTube 2. #CES2015 2. @pmarca 2. Forbes 3. #bigdata 3. @BenedictEvans 3. Harvard Business Review 4. #IoT 4. @GlenGilmore 4. TechCrunch 5. #technology 5. @ScottKirsner 5. The New York Times 6. #marketing 6. @hblodget 6. Instagram 7. #startups 7. @BillGates 7. LinkedIn 8. #leadership 8. @amcafee 8. The Wall Street Journal 9. #wearables 9. @sammaule 9. Fast Company 10. #tech 10. @dgwbirch 10. Twitter 11. #google 11. @GuyKawasaki 11. Mashable 12. #startup 12. @ValaAfshar 12. Inc. 13. #healthcare 13. @levie 13. Business Insider 14. #ApplePay 14. @conradhackett 14. Medium 15. #design 15. @mims 15. WIRED 9 Enterprise Innovation Leaders | March 2015 Business & Services Enterprise Innovation Leaders | March 2015 Sean Atkins GM & Executive Vice President, Digital Discovery Communications @atkinssean Lover of product innovation and media; driver of product and content strategies that create sustainable businesses and capture audience interest. Top Hashtags Most Mentioned Top Sources 1. #Opinion 1. @Variety 1. recode.net 2. #HowToDad 2. @WSJ 2. thevideoink.com 3. #WSJDLive 3. @TheWrap 3. businessinsider.com 4. #Vimeo 4. @pkafka 4. variety.com 5. #TheSnapchatEffect 5. @ATVIAssist 5. thewrap.com 11 Enterprise Innovation Leaders | March 2015 Mitra Best U.S. Innovation Leader PwC @MitraInnovates “Work is play with a purpose; stop when it’s no longer fun and rewarding.” Top Hashtags Most Mentioned Top Sources 1. #innovation 1. @WIRED 1. technologyreview.com 2. #google 2. @PwC_LLP 2. wired.com 3. #InternetOfThings 3. @techreview 3. techcrunch.com 4. #app 4. @Airbnb 4. forbes.com 5. #Bitcoin 5. @aksingh77 5. linkedin.com 12 Enterprise Innovation Leaders | March 2015 Dyan Finkhousen Director, Open Innovation & Advanced Manufacturing GE @DyanFinkhousen “I’ve had success with my innovation program because our teams have the passion to create a better future.” Top Hashtags Most Mentioned Top Sources 1. #GELookahead 1. @juanjguemes 1. ninesights.ninesigma.com 2. #advmfg 2. @GE_Water 2. gelookahead.economist.com 3. #innovation 3. @GEAviation 3. 15inno.com 4. #avgeek 4. @ParisDeletraz 4. youtube.com 5. #CAD 5. @statoilasa 5. middleeast.geblogs.com 13 Enterprise Innovation Leaders | March 2015 Dave Jarrick Digital Innovation and Enterprise Strategy Deloitte @DaveJarrick Leader of Digital Innovation Lab focused squarely on development of digital infrastructure, marketplace capabilities, product incubation and the broadening of our emerging firm digital ecosystem. Top Hashtags Most Mentioned Top Sources 1. #CES2015 1. @BSHAGW 1. businessinsider.com 2. #Bshagw 2. @DeloitteTMT 2. instagram.com 3. #digitalhollywood 3. @darynakulya 3. cnn.com 4. #la 4. @swedefinger 4. techcrunch.com 5. #Movember 5. @DeloitteDIGI_US 5. theverge.com 14 Enterprise Innovation Leaders | March 2015 Curtis Kopf Vice President, Customer Innovation Alaska Airlines @ckopf1 Leads 100+ person team charged with making Alaska the world’s easiest airline to fly. Teams span ecommerce, digital marketing, distribution, airport experience, R&D, employee tools, customer insight and mobile. Top Hashtags Most Mentioned Top Sources 1. #salesforce 1. @AlaskaAir 1. hbr.org 2. #iFlyAlaska 2. @seaprepsports 2. usatodayhss.com 3. #AlaskaAir 3. @tom_peters 3. alaskaair.com 4. #alaskatravelhack 4. @adrenalinelax 4. bizjournals.com 5. #customersincluded 5. @Airbnb 5. geekwire.com 15 Enterprise Innovation Leaders | March 2015 Kasey Lobaugh Principal - Chief Retail Innovation Officer Deloitte @KLobaugh Over the last 18 years, Mr. Lobaugh has been involved in helping the world's largest retailers transform their strategy for the evolution to an Omni-Channel retail business model. Top Hashtags Most Mentioned Top Sources 1. #retail 1. @Deloitte 1. deloitte.com 2. #innovation 2. @DeloitteCB 2. deloitte.wsj.com 3. #CXOConfidence 3. @DeloitteUS 3. dupress.com 4. #Holiday2014 4. @Adobe 4. internetretailer.com 5. #mobilefirstlook 5. @alpaul17 5. prnewswire.com 16 Enterprise Innovation Leaders | March 2015 John Sviokla Principal & Business Leader: Strategy & Innovation PwC Advisory @JJSviokla Dr. Sviokla directs PwC's Exchange -- a think tank and community dedicated to "seeing what's next" in business, and is co-author of “The Self-Made Billionaire Effect”. Top Hashtags Most Mentioned Top Sources 1. #BillionaireEffect 1. @mitchdcohen 1. paper.li 2. #innovation 2. @stratandbiz 2. pwc.com 3. #CES2015 3. @PwC_LLP 3.
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