Online Food Ordering Solution

For Quick-Serve & Fast Casual Restaurants, Enterprises and Aggregators

Streamline Food Deliveries, Improvise Operational Efficiency and Enhance Customer Experience Table of Contents

1. Abstract 03

2. Introduction 04

3. The Evolution and The Need 05

4. Market Overview 08

5. The App Solution 10

6. Technical Architecture 12

7. Business Model 13

8. About Codiant 14 Abstract

The online food delivery landscape is changing. The hearts and stomachs of millennials and mid- dle-aged consumers have become the key drivers to technological progress. Consumers’ rising demand for takeaway food and home delivery from fast-casual and quick service restaurants has eventually shaped the market facet by evoking a single change in process i.e. the effective use of technology or re-engineering that helps in automating the various process steps of order management, delivery and invoicing. In the drive to make this process frictionless, software companies are designing modernized standalone platforms/solutions with differentiating experiences that addresses many of the challenges restau- rants and customers face today. Uniquely, the best Enterprise mobility company comprehends all the prevailing potholes, painpoints, consumers’ preferences and insights while eliminating friction points to deliver a solution that ensures smooth customer as well as vendor experience. The purpose of this whitepaper is to explore the online food delivery service in the current markets like the USA, UK, Australia, France and other global countries. In addition, we would like to shed some light upon the evolution of food delivery where we will examine how it spreaded its roots and slowly became predominant. Based on the responses of the users we will delve deeper how the market forced its segmentation, the rising need, the online solution with a detailed look upon the features and functionalities, the technolo- gy stack involved, and the online food delivery business model stapled with revenue generation lines designed to hit the most structurally vital topics from the perspective of enterprises, startups and aggregators.

Keywords: Online Food delivery service, delivery start-ups, market trends, opinions, evolution, need, technical architecture, business model. Introduction

The business of delivering restaurant meals to doorsteps is undergoing a rapid change as new online platforms race to capture markets and customers across the America, Asia, Europe, and the Middle East. The ever-increasing population, crowded metro cities and longer travel times have become the drivers for fueling the demand of convenient, ready-to eat and cheaper options of food and groceries delivered at the doorstep. Furthermore, the frictionless growth in a digitally native era has become yet another contributor to deliver an ‘instant gratification’ moment to the customers. Universally considering the urge to satiate this mushrooming need, we as a pioneering technology provider made an attempt to simplify the order booking and delivering process and enhancing the customer experience by building a best-in-class online food ordering solution. Our solution has built-in finesse around the functionality lines such as order booking, order tracking, making payments and reporting plus analytics. With time, as we see future updates rolling amongst the latest technology trends we make sure we adopt new market demands and technology updates and make suitable changes to modernize our ready-to-market and fully customizable product. A seamless, rich in experience, customer-centric designed software is the need of the hour which rules the market for years. Positioning the same focused silos at the heart of software architecture is most vital part of development. We proudly and truly stand to this maxim and streamline development operations to stay viable and achieve growth. Here we take a rundown on the online food order- ing technology platform modules- built after a deep market study with a greater efficiency and a keen eye on brand consisten- cy and growth but before that let’s toggle upon the evolution of food order- ing and the market overview. At-home eating: The evolution of food delivery the race to service business convenience

1 2 3 4

Grocery stores Grocery delivery Prepared groceries Meal deliveries

HUBBUB

The Need:

Ease and Convenience

Suddenly the life has become easier with the smartphones. The best part is the apps that come as a solu- tion for every problem that we face in day to day life. When people get stuck in traffic, come late from office, faces the absence of maid or plans to throw an unplanned party – online food ordering apps comes as their rescue. With a few taps, they can search the nearby restaurants, select the menu, order the food and pay online. And the food will be delivered to their doorsteps.

Zero Hassles And No Misunderstandings

Ordering using the conventional ways like phone can often result in misunderstandings may be due to external disturbances (noise, accent, chaos etc.) at either end. A single mistake while taking the order can create a whole mess in delivering the right order and processing billing. With online food ordering app all these chaos can be resolved since all the preferences are specified directly by the customer, which leads to a hassle-free delivery leaving no room for confusions and misunderstandings.

Online Food Ordering is Opened 24/7

An online food ordering business allows you to keep your order taking operations 24/7 ON. Through app customers can schedule a preferred pickup or delivery time as per their convenience in your set business hours, so that when you open your outlet, you already have a to-do list to review and put the action ON.

An Online Menu Is Simpler To Manage

The real tussle starts when you’ve already got a heap of printed menu and over a course of time, you need to trim down the dishes you no more provide or you tussle to cross the rates of dishes that dynami- cally gets soared due to strikes, rate hike or any other unprecedented reasons. The online menu brings a huge sigh of relief as it gives you the liberty to update any changes hence leaving no room for printed dependencies. Additionally, it allows you to easily test different placements of your dishes in the menu, setup daily offerings or handle items with limited availability.

Real Time Location Tracking

This feature allows users to track the order delivery process right from placing an order to finding the current status of an order. It provides the option to track the whole status such as when the order is placed, went to kitchen, got prepared, dispatched, and the estimated delivery time left. These keeps the users engaged and gain the trust and credibility.

Social Media Friendly

Restaurants can open new avenues for revenue generation by adding the functionality of social media shar- ing. Social media provides the opportunity to interact easily and makes sharing effortless. This way the food delivery startups can increase the popularity and online recognition.

Classifying the different type of online food delivery services

TYPES OF SERVICES EXISTING STARTUPS

Online Grocery Delivery E.g. , , Amazon Prime, Grofers.

Nutritional & Organic Food Delivery E.g. Farmfreshtoyou, Farmboxdirect, Freshdirect

Online Corporate Food Delivery E.g. Caviar, , EatClub, Zesty

Online Restaurant Food Delivery E.g. UberEats, , ,

Milk and Daily Needs Delivery Service E.g. Suprdaily, Milkbasket, dailyninja, MorningCart

Fresh Fruits, Salad and Sprouts delivery E.g. Bigbasket, , Grubhub

Recipe and Ingredient home delivery service E.g. Blueapron, , Innerchef

Online Event Catering Service E.g. HappyCatering, Caterninja, timetocater

Online Night Food Delivery E.g. Latenight, Nightfood

Bakery Items Delivery E.g. Bakingo, Freshdirect, Grubhub Market Overview

Source: Mckinsey & Company 100%

90%

80%

70%

60%

50%

40% Online food delivery is 30% projected to have an important growth over 20% the next years 10% Online Market

2011 2012 2013 2014 2015 2016 2017 2018E 2019E 2020E

How much would be the annual growth rate (CAGR 2019-2023)?

United States

Source: Statisia, October 2018 12,500

10,000

7,500

5,000

2,500 US Food Delivery Market in million US$ in million 00

2017 2018 2019 2020 2021 2022 2023

Total Restaurant to consumer delivery Platform to consumer delivery 44 27 offer online food ordering & Restaurants whowon’t BY 2020 delivery? pay for food people willingto How muchare % % them fasterdelivery times restaurants could offer delivery more often if are likely toorder food for for fasterdelivery speeds are willingtospendmore IN-SCOPE OUT-OF-SCOPE non-prepared food non-processed or Deliveries of ) platform (e.g. carried outby a and delivery both Online mealorder Phone orders restaurant are picked upinthe Online orders that (e.g. Domino's) restaurant website ) ora a platform (e.g. matter if ordered via restaurant, no delivered by the which are directly Meals ordered online delivery willlose over 70%of their custom - ers. Asia Africa &Middle East Australia US Food Delivery Market 2019). In global comparison, mostrevenue isgeneratedinChina(US$38,411m in market volume ofUS$1,664m in2019. The market's largest segment isRestaurant-to-Consumer Delivery with a 12.2%, resulting ina market volume ofUS$2,804mby 2023. Revenue isexpected toshow anannualgrowth rate(CAGR 2019-2023) of 2019. Revenue intheOnlineFood Delivery segment amounts toUS$1,769min 2019). In global comparison, mostrevenue is generatedinChina(US$38,411m in market volume ofUS$1,131m in2019. The market's largest segment isRestaurant-to-Consumer Delivery with a 9.8%, resulting inamarket volume ofUS$1,719mby 2023. Revenue isexpected toshow anannualgrowth rate(CAGR 2019-2023) of 2019. Revenue intheOnlineFood Delivery segment amounts toUS$1,185min 2019). In global comparison, mostrevenue isgeneratedinChina(US$23,947m in The average revenue peruser(ARPU) currently amounts toUS$232.05. User penetration is21.1%in2019andexpected tohit 25.7%by 2023. 7.2%, resulting inamarket volume ofUS$21,365m by 2023. Revenue isexpected toshow anannualgrowth rate(CAGR 2019-2023) of $16,162m Revenue intheRestaurant-to-Consumer Delivery segment amounts toUS 2019). In global comparison, mostrevenue isgenerated inChina(US$23,947m in The average revenue peruser(ARPU) currently amounts toUS$57.94. User penetration is18.5%in2019 andisexpected tohit 23.1%by 2023. 8.8%, resulting inamarket volume ofUS$53,007mby 2023. Revenue isexpected toshow anannualgrowth rate(CAGR 2019-2023) of US$37,866m in2019. Revenue intheRestaurant-to-Consumer Delivery segment amounts to in 2019.

Sources: Statista, Mckinsey, QSR Web The Online Food Ordering App Solution

Mobile Application for Customer App user will be able to perform the following activities with full user friendliness:

User Authentication (Sign up, Log In, Log Out)

Profile Creation and Profile Management (Add, Update, Edit information)

Smart Search Search restaurants nearby current location & saved addresses.

Order Food For themselves For Another Person (Friend, Relative, Business Partner)

Pick up & Drop (Select the pickup and drop location of order within the app)

Green Toast with Eggs Track Service (Track request based on service) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse in commodo Order accepted mi. Waiting for retailer to confirm 12.50$ Accepted Prev Next Under process Driver accepted the information Driver on the way to pick up location Retailer accepted the order and processing Retailer can mark specific item as not available

Multiple Payment Options (Card, cash or wallet)

Order Scheduling ( Schedule the order in advance and get delivered at right date and time)

Rate and Review (Give feedback on the food ordering and delivery experience)

Promos & Offers (Notifies new deals, promo codes for discounts at checkout)

Re-Order (Quickly order something from the order history with a few taps) Mobile Application for Restaurant

Account Management (Create profile, check total confirmed orders, total cancelled orders, total sales)

Menu Management (Add/update menu listings, prices, items, min order amount etc.)

Order Management (Manage ongoing, dispatched, pickups & scheduled orders)

Update Order Status (Confirm, cancel, update order status)

Check Order Status (Pending, Arrived, Nearest)

Order Alerts & real-time notifications

Track Payments (Add account details, view successful and pending payment settlements)

Reply to Reviews (Get a direct line of communication with customers to build trust)

Manage Promos (Create and add new deals and offers to reward customers and gain new ones)

Customer Details (Get useful information about online customer base)

Mobile Application for Driver

Receive a delivery order notification

View Order Details

View Customer Location On Map

Reject The Order Request

Accept The Order Request

View Customer Details (Masked/unmasked phone no, address)

Message to customer

Pick up/Drop order

Make payment to retailers

Take payment from customers

Update their location status

Receive ratings and reviews from customers and restaurants

Manage account (Create profile, check total confirmed orders, cancelled orders, total sales, total jobs

done per day) Mobile Application for Admin Panel

Manage Restaurants (Add, update, delete and manage restaurants, check active status)

Manage Menu and Food Categories (Feature restaurant partners menu online category wise and manage it)

Add Product (Add product name, image, price, description)

Manage Orders (Check order status, total amount earned on each order, and have the control on taking actions on them)

Manage Products Manage Order status (Confirmed, pending, cancelled, complete)

Manage Payments and Commissions

Track online payments

Set the commission rates

Real-time Notifications

Feedback Management

View and manage ratings and reviews

View feedback

Manage Customers View all registered customers Message them personally/ broadcast Edit/ Manage customers

Reporting and Analytics tool (Catalyze actions, make strategies and be a good decision maker)

Manage Drivers Add new drivers Update driver details

Activate/deactivate drivers Check their current status Technology Stack

Swift Android Java Stripe Authorize Amazon S3 buket Cltrus Studio web

Paypal Braintree PostgreSQL XMPP Google Maps Gradle Firebase

CUSTOMER RESTAURANTS PLATFORM OWNER

SMS ADAPTER

LOAD BALANCER

PAYMENT WEB SERVER

EMAIL

CACHE

ANALYTICS

DB BACKUP

GEOLACATION AMAZON RDS READ REPLICA Business Model

Key Partners Key Activities

Restaurants Product development and maintenance Local food joints Hiring drivers and managing their payouts Bakery & Beverage points Product marketing and customer acquisition Technology Partner (to Partnering with restaurant partners build app & website) Procuring food from restaurant & local food joints Payment processors Receiving orders and processing food deliveries Drivers with vehicles Investors Value Proposition

Key Resources Customers: Easy and convenient way to order online. Technological platform Ability to browse menus of various restaurants Skilled drivers and logistics team Enables order tracking Full Customer Support Customer Segments Restaurants: Users vying for local restu- An online platform to streamline deliveries arants offering different Expands customer base and target audiences cuisines Restaurants looking to expand their reach to target Revenue Streams audience Commission from restaurants Customers seeking fast and Restaurant advertising convenient home delivery Event advertising Event ticket sale Cost structure Consulting services Online food ordering Technological cost Subscription Salary of employees Advertisement and marketing cost Miscellaneous About Codiant

Codiant offers on-demand mobility platform development for Global Fortune 2000 companies as well as smart startups.Our enduring on-demand technology products help entrepreneurs and enterprises to add mobility to their business. The robust, dynamic and customizable online food ordering mobile app development services offered by us helps restaurants in streamlining food deliveries effectively with minimum delays and confu- sions, improvises operational efficiency and enhances customer experience. We have the combined expertise of providing comprehensive and fully functional online food ordering solution to quick-serve & fast casual restaurants, enterprises and aggregators.

Thank You

Email: [email protected] Call: +1-309-278-0633, +1-872-444-3361 Web: www.codiant.com Skype: vikrantkjain

WANT TO GROW YOUR BUSINESS THE SMART WAY? We'd love to help you with robust online food ordering app solutions.