Online Food Ordering Solution For Quick-Serve & Fast Casual Restaurants, Enterprises and Aggregators Streamline Food Deliveries, Improvise Operational Efficiency and Enhance Customer Experience Table of Contents 1. Abstract 03 2. Introduction 04 3. The Evolution and The Need 05 4. Market Overview 08 5. The Online Food Ordering App Solution 10 6. Technical Architecture 12 7. Business Model 13 8. About Codiant 14 Abstract The online food delivery landscape is changing. The hearts and stomachs of millennials and mid- dle-aged consumers have become the key drivers to technological progress. Consumers’ rising demand for takeaway food and home delivery from fast-casual and quick service restaurants has eventually shaped the market facet by evoking a single change in process i.e. the effective use of technology or re-engineering that helps in automating the various process steps of order management, delivery and invoicing. In the drive to make this process frictionless, software companies are designing modernized standalone platforms/solutions with differentiating experiences that addresses many of the challenges restau- rants and customers face today. Uniquely, the best Enterprise mobility company comprehends all the prevailing potholes, painpoints, consumers’ preferences and insights while eliminating friction points to deliver a seamless solution that ensures smooth customer as well as vendor experience. The purpose of this whitepaper is to explore the online food delivery service in the current markets like the USA, UK, Australia, France and other global countries. In addition, we would like to shed some light upon the evolution of food delivery where we will examine how it spreaded its roots and slowly became predominant. Based on the responses of the users we will delve deeper how the market forced its segmentation, the rising need, the online solution with a detailed look upon the features and functionalities, the technolo- gy stack involved, and the online food delivery business model stapled with revenue generation lines designed to hit the most structurally vital topics from the perspective of enterprises, startups and aggregators. Keywords: Online Food delivery service, delivery start-ups, market trends, opinions, evolution, need, technical architecture, business model. Introduction The business of delivering restaurant meals to doorsteps is undergoing a rapid change as new online platforms race to capture markets and customers across the America, Asia, Europe, and the Middle East. The ever-increasing population, crowded metro cities and longer travel times have become the drivers for fueling the demand of convenient, ready-to eat and cheaper options of food and groceries delivered at the doorstep. Furthermore, the frictionless growth in a digitally native era has become yet another contributor to deliver an ‘instant gratification’ moment to the customers. Universally considering the urge to satiate this mushrooming need, we as a pioneering technology provider made an attempt to simplify the order booking and delivering process and enhancing the customer experience by building a best-in-class online food ordering solution. Our solution has built-in finesse around the functionality lines such as order booking, order tracking, making payments and reporting plus analytics. With time, as we see future updates rolling amongst the latest technology trends we make sure we adopt new market demands and technology updates and make suitable changes to modernize our ready-to-market and fully customizable product. A seamless, rich in experience, customer-centric designed software is the need of the hour which rules the market for years. Positioning the same focused silos at the heart of software architecture is most vital part of development. We proudly and truly stand to this maxim and streamline development operations to stay viable and achieve growth. Here we take a rundown on the online food order- ing technology platform modules- built after a deep market study with a greater efficiency and a keen eye on brand consisten- cy and growth but before that let’s toggle upon the evolution of food order- ing and the market overview. At-home eating: The evolution of food delivery the race to service business convenience 1 2 3 4 Grocery stores Grocery delivery Prepared groceries Meal deliveries HUBBUB The Need: Ease and Convenience Suddenly the life has become easier with the smartphones. The best part is the apps that come as a solu- tion for every problem that we face in day to day life. When people get stuck in traffic, come late from office, faces the absence of maid or plans to throw an unplanned party – online food ordering apps comes as their rescue. With a few taps, they can search the nearby restaurants, select the menu, order the food and pay online. And the food will be delivered to their doorsteps. Zero Hassles And No Misunderstandings Ordering using the conventional ways like phone can often result in misunderstandings may be due to external disturbances (noise, accent, chaos etc.) at either end. A single mistake while taking the order can create a whole mess in delivering the right order and processing billing. With online food ordering app all these chaos can be resolved since all the preferences are specified directly by the customer, which leads to a hassle-free delivery leaving no room for confusions and misunderstandings. Online Food Ordering is Opened 24/7 An online food ordering business allows you to keep your order taking operations 24/7 ON. Through app customers can schedule a preferred pickup or delivery time as per their convenience in your set business hours, so that when you open your outlet, you already have a to-do list to review and put the action ON. An Online Menu Is Simpler To Manage The real tussle starts when you’ve already got a heap of printed menu and over a course of time, you need to trim down the dishes you no more provide or you tussle to cross the rates of dishes that dynami- cally gets soared due to strikes, rate hike or any other unprecedented reasons. The online menu brings a huge sigh of relief as it gives you the liberty to update any changes hence leaving no room for printed dependencies. Additionally, it allows you to easily test different placements of your dishes in the menu, setup daily offerings or handle items with limited availability. Real Time Location Tracking This feature allows users to track the order delivery process right from placing an order to finding the current status of an order. It provides the option to track the whole status such as when the order is placed, went to kitchen, got prepared, dispatched, and the estimated delivery time left. These keeps the users engaged and gain the trust and credibility. Social Media Friendly Restaurants can open new avenues for revenue generation by adding the functionality of social media shar- ing. Social media provides the opportunity to interact easily and makes sharing effortless. This way the food delivery startups can increase the popularity and online recognition. Classifying the different type of online food delivery services TYPES OF SERVICES EXISTING STARTUPS Online Grocery Delivery E.g. Instacart, Peapod, Amazon Prime, Grofers. Nutritional & Organic Food Delivery E.g. Farmfreshtoyou, Farmboxdirect, Freshdirect Online Corporate Food Delivery E.g. Caviar, Munchery, EatClub, Zesty Online Restaurant Food Delivery E.g. UberEats, Postmates, Zomato, Grubhub Milk and Daily Needs Delivery Service E.g. Suprdaily, Milkbasket, dailyninja, MorningCart Fresh Fruits, Salad and Sprouts delivery E.g. Bigbasket, freshdirect, Grubhub Recipe and Ingredient home delivery service E.g. Blueapron, Gousto, Innerchef Online Event Catering Service E.g. HappyCatering, Caterninja, timetocater Online Night Food Delivery E.g. Latenight, Nightfood Bakery Items Delivery E.g. Bakingo, Freshdirect, Grubhub Market Overview Source: Mckinsey & Company 100% 90% 80% 70% 60% 50% 40% Online food delivery is 30% projected to have an important growth over 20% the next years 10% Online Market 2011 2012 2013 2014 2015 2016 2017 2018E 2019E 2020E How much would be the annual growth rate (CAGR 2019-2023)? United States Source: Statisia, October 2018 12,500 10,000 7,500 5,000 2,500 US Food Delivery Market in million US$ in million 00 2017 2018 2019 2020 2021 2022 2023 Total Restaurant to consumer delivery Platform to consumer delivery IN-SCOPE US Food Delivery Market Meals ordered online Revenue in the Restaurant-to-Consumer Delivery segment amounts to US which are directly $16,162m in 2019. delivered by the restaurant, no Revenue is expected to show an annual growth rate (CAGR 2019-2023) of matter if ordered via 7.2%, resulting in a market volume of US$21,365m by 2023. a platform (e.g. User penetration is 21.1% in 2019 and is expected to hit 25.7% by 2023. Delivery Hero) or a restaurant website The average revenue per user (ARPU) currently amounts to US$232.05. (e.g. Domino's) In global comparison, most revenue is generated in China (US$23,947m in Online orders that 2019). are picked up in the restaurant Australia Revenue in the Online Food Delivery segment amounts to US$1,185m in OUT-OF-SCOPE 2019. Phone orders Revenue is expected to show an annual growth rate (CAGR 2019-2023) of Online meal order 9.8%, resulting in a market volume of US$1,719m by 2023. and delivery both The market's largest segment is Restaurant-to-Consumer Delivery with a carried out by a platform (e.g. market volume of US$1,131m in 2019. Deliveroo) In global comparison, most revenue is generated in China (US$38,411m in Deliveries of 2019). non-processed or non-prepared food Africa & Middle East Revenue in the Online Food Delivery segment amounts to US$1,769m in How much are 2019. people willing to Revenue is expected to show an annual growth rate (CAGR 2019-2023) of pay for food 12.2%, resulting in a market volume of US$2,804m by 2023.