DOCSLIB.ORG

Project Study Report

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Project Study Report Project Study Report On “THE STUDY ON PERCEPTION OF PEOPLE ABOUT NANO CAR IN JAIPUR CITY” Submitted in partial fulfillment for the Award of degree of Master of Business Administration 2008- 2010 Submitted By: - Submitted To:- HIMANSHU SHARMA Ms. Kavita Gidwani MBA IV SEM ST. WILFRED INSTITUTE OF MANAGEMENT & TECHNOLOGY Jaipur The professional training is the internal part of an M.B.A. program. It helps the students understand practical aspects of Business Management in a better way as a part of my M.B.A. program at St.Wilfred Institute of management & Technology “Marketing Research is the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of improving decision making related to identification and solution of problems and opportunity” “Perception is the process, by which an individual selects, organizes and interprets information inputs to create a meaningful picture of the world around as” To be a Master of Business Administration student is a matter of pride because we are in a field, which helps us to develop from a normal human being into a disciplined, and dedicated professional. One has to be a good learner to sharper knowledge in the particular field to achieve and attain the desired goals and heights. I conducted to gain an understanding of what goes in to mind of the customer about “NANO”. To find the perception of people on “NANO” in the JAIPUR city, I used research questionnaires as the research and data collection tools. The responses were collected from 300 respondents from various areas of JAIPUR. I had learned lot during my Grand Project on perception of people on Tata’s “NANO”, and I hope this will be helpful to find out perception of people on “NANO” car in JAIPUR city. 2 This is to certify to Himanshu Sharma a student of St.Wilfred Institute Of Management & Technology that he has done project study entitled “The Study on Perception of people about NANO car in JAIPUR city” under guidance of Kavita Gidwani lecturer POORNIMA GROUP OF COLLEGES, To best of my knowledge he has done this project independently and has not copied anywhere else.I wish to him all luck for future endeavors. Signature : Date : Place : JAIPUR 3 In order to make my grand project I acknowledge a special thanks to all those people without whose supports it would not be possible for me to complete my report. First of all I really thankful to my St. Wilfred Institute Of Management & Technology because of them I could achieve the target. I express my sincere thanks to our Director Mr.L.N.Gupta sir and my project guide Ms.Kavita Gidwani who had guide to me throughout my project. I would also thankful to the TATA MOTORS for giving me this opportunity to work on “NANO” car in JAIPUR city. Also I would like to express my inner feeling for all the people for co-operating and helping me throughout the project. Last but not the least; I am thankful to my parents and friends who have provided me with their constant support throughout this project. HIMANSHU SHARMA MBA (SEMESTER – IV) ST.WILFRED INSTITUTE OF MANAGEMENT & TECHNOLOGY 4 The grand project study on a “The Study on Perception of people about NANO car in JAIPUR city” based on customer survey. The main objectives of the project are To know the perception of people about “NANO” car in JAIPUR city. To know about awareness of products. To know about factors affecting purchase decision of “NANO”. To know acceptance level of people in JAIPUR City. To know how purchase decision of “NANO”.varies from different Income group. For this project customer research was carried out at various area of JAIPUR City. In this customer research, I learnt about different types of customer’s perception about TATA”s NANO in JAIPUR City. At the end it is submitted to “ST.WILFRED INSTITUTE OF MANAGEMENT & TECHNOLOGY” 5 Sr. NO. CONTENTS PAGE NO. 1. INDUSTRY PROFILE 10 2. COMPANY PROFILE 13 3. THEORITICAL BACKGROUND 31 4. IDENTIFICATION OF THE STUDY 73 5.1 MARKETING RESEARCH PROBLEM 73 5.2 SCOPE OF THE STUDY 73 5.3 OBJECTIVE OF THE STUDY 73 5.4 LIMITATION OF THE STUDY 73 5. RESEARCH METHODOLOGY 74 6. INTERPRETATION AND ANALYSIS 77 7. INTERPRETATION OF RESULTS 99 8. CONCLUSION 101 9 ANNEXURE 102 9.1 BIBLIOGRAPHY 103 9.2 APPENDICES 104 LIST OF TABLES & GRAPHS 6 TABLE/ ASPECT GRAPH NO. 1. SHOWING GENDER CATEGORY 2. SOWING AGE GROUP OF RESPONDENTS. 3. SHOWING INCOME GROUP OF RESPONDENTS 4. SHOWING OCCUPATION LEVEL OF RESPONDENTS. 5. SHOWING NO OF RESPODENTS WHO ARE HAVING VEHICLE OR WHO DO NOT HAVE IT. 6. SHOWING PREFERENCE FOR RS. 1 LAKH CAR 7. SHOWING NO. OF RESPONDENTS WHO ARE AWARE ABOUT “NANO” 8. SHOWING PREFERENCE OF THE RESPONDENTS ABOUT “NANO” 9. SHOWING NO. OF RESPONDENTS WHO PLAN TO BUY “NANO” WITHIN 1 TO 2 YEAR 10. SHOWING THE NO. OF RESPONDENT’S PREFERENCE ABOUT MODEL OF THE “NANO” 11. SHOWING OPINION FOR “NANO’S” MILEAGE 12. SHOWING ATTRIBUTES PREFERENCE GIVEN BY RESPONDENTS WHILE PURCHASING “NANO” 12.1 BRAND NAME 12.2 AFFORDABILITY 12.3 SHAP/DESIGN 12.4 SAFETY 12.5 COMFORT 13. SHOWING THE PREFERENCE OF THE RESPONDENTS ON “NANO” COMPARE TO SECOND HAND CAR 14. SHOWING HOW PURCHASE DECISION OF “NANO” WILL AFFECT TO RESPONDENTS STATUS 15. SHOWING NO. OF RESPONDENTS WHO BELIEVE “NANO” AS A DREAM CAR. 7 CHAPTER: 1 8 TATA GROUP PROFILE: The Tata Group comprises 98 operating companies in seven business sectors: information systems and communications; engineering; materials; services; energy; consumer products; and chemicals. The Group was founded by Jamsetji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule. Consequently, Jamsetji Tata and those who followed him aligned business opportunities with the objective of nation building. This approach remains enshrined in the Group's ethos to this day. The Tata Group is one of India's largest and most respected business conglomerates, with revenues in 2006-07 of $28.8 billion (Rs129,994 crore), the equivalent of about 3.2 per cent of the country's GDP, and a market capitalization of $66.9 billion as on February 21, 2008. Tata companies together employ some 289,500 people. The Group's 27 publicly listed enterprises among them stand out names such as Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea have a combined market capitalization that is the highest among Indian business houses in the private sector, and a shareholder base of over 2.9 million. The Tata Group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries. The Tata family of companies shares a set of five core values: integrity, understanding, excellence, unity and responsibility. These values, which have been part of the Group's beliefs and convictions from its earliest days, continue to guide and drive the business decisions of Tata companies. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in a measure few business houses anywhere in the world can match. Values and purpose: Leadership with trust Purpose At the Tata Group our purpose is to improve the quality of life of the communities we serve. We do this through leadership in sectors of national economic significance, to which the Group 9 brings a unique set of capabilities. This requires us to grow aggressively in focused areas of business. Our heritage of returning to society what we earn evokes trust among consumers, employees, shareholders and the community. This heritage is being continuously enriched by the formalization of the high standards of behavior expected from employees and companies. The Tata name is a unique asset representing leadership with trust. Leveraging this asset to enhance Group synergy and becoming globally competitive is the route to sustained growth and long-term success. Five core values The Tata Group has always sought to be a value-driven organization. These values continue to direct the Group's growth and businesses. The five core Tata values underpinning the way we do business are: Integrity: We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve. Excellence: We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide. Unity: We must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation. 10 Responsibility: We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over. A saga of vision, commitment and fortitude: As much an institution as it is a business conglomerate, the Tata Group is unique in more ways than one. Established by Jamsetji Tata in the second half of the 19th century, the Group has grown into one of India's biggest and most respected business organization, thanks in no small part to its entrepreneurial vision, its commitment to ideals that put people before profits, and its fortitude in the face of adversity.
Load more

Recommended publications
  • The Grand Project Study on a PERCEPTION of PEOPLE on ³NANO´ CAR Based on Customer Survey
    The grand project study on a PERCEPTION OF PEOPLE ON ³NANO´ CAR based on customer survey. The main objectives of the project are ! To know the perception of people about ³NANO´ car in Baroda city. ! To know about awareness of products. ! To know about factors affecting purchase decision of ³NANO´. ! To know how purchase decision of ³NANO´.varies from different Income group. For this project customer research was carried out at various area of Baroda City. In this customer research, I learnt about different types of customer¶s perception about TATA´s NANO in Baroda City. 1 JOSEPH SCHOOL OF BUSINESS STUDIES (SHIATS) C,B. MISHRA INDEX Sr. NO. CONTENTS PAGE NO. 1. INDUSTRY PROFILE 2. COMPANY PROFILE 3. THEORITICAL BACKGROUND 4. IDENTIFICATION OF THE STUDY 5.1 MARKETING RESEARCH PROBLEM 5.2 SCOPE OF THE STUDY 5.3 OBJECTIVE OF THE STUDY 5.4 LIMITATION OF THE STUDY 5. RESEARCH METHODOLOGY 6. INTERPRETATION AND ANALYSIS 6. INTERPRETATION OF RESULTS 7. CONCLUSION 9 ANNEXURE 9.1 BIBLIOGRAPHY 2 JOSEPH SCHOOL OF BUSINESS STUDIES (SHIATS) C,B. MISHRA TATA GROUP PROFILE: THE TATA GROUP COMPRISES 98 OPERATING COMPANIES IN SEVEN BUSINESS SECTORS: INFORMATION SYSTEMS AND COMMUNICATIONS; ENGINEERING; MATERIALS; SERVICES; ENERGY; CONSUMER PRODUCTS; AND CHEMICALS. THE GROUP WAS FOUNDED BY JAMSETJI TATA IN THE MID 19TH CENTURY, A PERIOD WHEN INDIA HAD JUST SET OUT ON THE ROAD TO GAINING INDEPENDENCE FROM BRITISH RULE. CONSEQUENTLY, JAMSETJI TATA AND THOSE WHO FOLLOWED HIM ALIGNED BUSINESS OPPORTUNITIES WITH THE OBJECTIVE OF NATION BUILDING. THIS APPROACH REMAINS ENSHRINED IN THE GROUP'S ETHOS TO THIS DAY.
    [Show full text]
  • 1 Co-Evolution of Policies and Firm Level Technological Capabilities in the Indian Automobile Industry Dinar Kale ESRC Innogen C
    Co-evolution of Policies and Firm Level Technological Capabilities in the Indian Automobile Industry Dinar Kale ESRC Innogen Centre Development Policy and Practise, The Open University Email: [email protected] Abstract Innovation in form of new products, processes or forms of productive organisation brings growth to firms and development to economies and therefore it is important to understand sources of innovation and technological capabilities. In this context this paper explores sources of innovation and technological capability in the Indian automobile industry. In last decade Indian auto industry emerged as one of the fastest growing industry with increasing levels of technological sophistication in auto industries amongst emerging countries. This paper shows that industrial policy set up challenges for firm in form of constraint to develop products with higher local suppliers and helped development of auto component supplier industry. It also points out important role played by factors such as nature of demand and firm ownership in innovative capability development. Paper reveals key attributes of firm ownership which include managerial vision and diversified nature of businesses. The diversified nature of businesses has helped Indian auto firms in innovative capabilities by facilitating inter-sector learning. 1 1. Introduction In the global world innovation lies at the heart of the economic growth and development for countries and firms in advanced as well as developing countries. History is full of examples where lack of innovation has withered away the economies and firms precisely because those economies and firms lacked a “Schumpeterian vigour”. Schumpeter explained sweeping away of innovation-laggards by competition from radical new technologies as ‘creating destruction’.
    [Show full text]
  • TATA MOTORS with the Industry’S Competitor & CUSTOMER SATISFACTION SURVEY
    Project on Comparative study of TATA MOTORS with the Industry’s Competitor & CUSTOMER SATISFACTION SURVEY Exceutive Summary This project is on Comparative study of TATA MOTORS with the Industry’s Competitor & CUSTOMER SATISFACTION SURVEY based on market performance and on customer survey. The main objectives of the project are: Market performance in automobile industry Market position. Economic and the industry environment Cost saving initiatives Awareness regarding the facilities provided by Tata Motors. Overall opinion about Tata Motors. Satisfaction amongst the customers of Tata Motors For this project customer research was carried out at various area of Thane District of Maharashtra. I learnt analysis of Market performance by Tata Motors and to find different aspects for compare the standing vis-á-vis industry and customer‘s perception about TATA Motors. THE REPORTS IS DIVIDED INTO VARIOUS SECTIONS 1. Company Overview: This part describes the company profile. This part recognizes the achievements and rewards the company has achieved, it also gives little insights into what company offers to the Corporate and the Consumers. This section also describes the kind of technology used. 2. Company Profile This section gives the information about the company. It includes the company history which depicts the company from the period of foundation. This section also products of the company producing by the company. Competitors of company: The company‘s competitors are finding and study the business during the financial years FINDINGS: A detailed analysis of the company shows that the company has had a strong fundamental as well as a strong market performance over the years. Given the economic and the industry environment (improving outlook for the CV industry) TATA Motors would be a key beneficiary.
    [Show full text]
  • Price List- 4W
    PRICE LIST- 4W Price Revision New Introduction With Effect From 01 Mar 2019 LIGHTING S.no HSN Item Code SAP Code Description MRP Std. Pkg MOQ MSZ 800 CC CAR Head Lamp 1 85122010 031-HLA- - 61001695 H/L ASSY 800 CC T -1 330 16 16 2 85122010 031-HLA-MN 61005810 HL ASSY 800CC CAR MFR P43 W/O 'P' 517 24 12 3 85122010 031-HLA-PN - 61001696 H/L ASSY. N/M MARUTI 800CC CAR (P43T) 356 16 8 4 85122010 030-HLU-T - 61001668 H/L UNIT 800CC P45T WT THERMOCOL 198 24 12 5 85122010 030-HLU-MN - 61001663 REF. UNIT M 800CC CAR MFR P43T W/O PARKI 378 24 12 6 85122010 030-HLU-N - 61001665 R/UNIT MARUTI 800CC CAR(P43T) 201 24 12 7 85122010 030-HLU-PA - 61001666 REF. UNIT M.CAR 800CC WITH PARKING 208 24 12 8 85122010 030-HLU-PNA- 61001667 REFLECTOR UNIT M 800CC CAR P43T WITH PAR 208 24 12 9 85122010 029-HLU-L - 61001637 H/L UNIT CAR 800CC Y5A LH 411 18 18 10 85122010 029-HLU-R - 61001642 H/L UNIT CAR 800CC Y5A RH 411 18 18 11 85122010 029-HLU-LL - 61001638 H/L UNIT CAR 800CC Y5A LASER LH 314 18 9 12 85122010 029-HLU-LR - 61001639 H/L UNIT CAR 800CC Y5A LASER RH 314 18 9 13 85122010 029-HLU-NWM-BK-L 61006171 H/L UNIT 800CC CAR T-3 WT BK HSG LH 914 12 12 14 85122010 029-HLU-NWM-BK-R 61006172 H/L UNIT CAR 800CC T3 WT BK HSG RH 914 12 12 15 85122010 029-HLU-NWM-L 61001640 H/L UNIT 800CC T-3 MFR LH 903 12 12 16 85122010 029-HLU-NWM-R 61001641 H/L UNIT 800CC T-3 MFR RH 903 12 12 17 85122010 030-HLU-MNP- 61001664 H/L UNIT 800CC MFR P43T WT PARKING 390 24 12 18 85122010 031-HLA-MNP 61005811 H/L ASSY 800CC N/M MFR P43T WT PARKING 529 24 12 Tail Lamps 19 85122010 031-RCU-L
    [Show full text]
  • Study Paper “Financial Ratio Analysis of Tata Motors”
    FINAL YEAR BBA (H) STUDY PAPER “FINANCIAL RATIO ANALYSIS OF TATA MOTORS” SUBMITTED BY:- NAME: RAHUL ROY, RAJDIP ROY, SOHINI DATTA , SABARNI DATTA STREAM:-BBA (H) YEAR:-3rd (THIRD) SEMESTER :- 6th (SIXTH) ROLL NO.s:-15405015026, 15405015030, 15405015048,15404015036 SESSION :- 2015-2018 COLLEGE:- DINABANDHU ANDREWS INSTITUTE OF TECHNOLOGY AND MANAGEMENT UNIVERSITY:- MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WEST BENGAL ACKNOWLEDGEMENT The satisfaction and euphoria that accompanies the successful completion of any task would be incomplete without mentioning the names of the people who made it possible, whose constant guidance and encouragement crown all the efforts with success. We are deeply indebted to all people who have guided, inspired and helped us in the successful completion of this project. We owe a debt of gratitude to all of them, who were so generous with their time and expertise. I am highly intended and extremely thankful to MR. ABHIJIT PAL who as our external guide was a constant source of inspiration and encouragement to us. The strong interest evinced by him has helped us in dealing with the problem; we faced during the course of project work. We express our profound sense of gratitude to him for timely help and co-operation in completing the project. Also we would like to thanks MR. ABHIJIT PAL for his continuous guidance and support. INDEX SL. NO. TOPIC 1 CHAPTER-1 EXECUTIVE SUMMARY COMPANY PROFILE ABOUT TATA MOTORS HISTORY OPERATIONS JOINT VENTURES NEED OF STUDIES OBJECTIVES OF STUDY 2 CHAPTER-2 INTRODUCTION TO
    [Show full text]
  • “Effect of Declining Market on TATA Motors”
    PROJECT REPORT ON “Effect of Declining Market on TATA Motors” BY NILESH R. MANGHWANI AM 26 P.G.D.M (MRKT) 2008-2010 SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION AND RESEARCH PUNE- 411048 ACKNOWLEDGEMENT Writing is a solitary task. However turning of millions of bytes of information requires ann army of talented folks . I have been fortunate enough to be assisted by many talented and caring people. And I wish to express my appreciation all those help has been most valuable. To all these truly outstanding people , and many others too , my warm personal regard . I am indeed grateful to my Director Mr. Sunil Kumar and Guardian Mr. Vishal Bhole and class co-ordinator Mrs. Manisha Landefor providing me the necessary guidance and faciliility required for completiotion of thithis project and for being an effective source of inspiration. I am thankful to the library for providing the necessary magazines and journals without which the completion of this project would not be possible .. Your’s Faithfuly Nilesh .R. Manghwani C E R T I F I C A T E This is to certify that the Project title Effect of Declining Market on TATA Motors is a bonafide work carried out by NILESH R. MANGHWANI student of P.G.D.M (MRKT) of of Sinhgad Institute of Business Administration and Research, Pune for fulfillment of a project report . He has worked under our guidance and direction. His work is found to be satisfactory and complete in all respect. DDiirreeccttoorr PPrroojjeecctGGuu iiddee MMrr.SSuu nniilKK uummaarr MMrr.VV iisshhaalBB hhoollee Date: Place: SIBAR, PUNE TABEL OF CONTENTS 1.1.
    [Show full text]
  • ASK 4 Wheeler Disc Brake Pad Catalogue
    4 WHEELER DISC BRAKE PAD S.No. APPLICATION ASK PART NO. TOTAL LENGTH TOTAL WIDTH THICKNESS DBP PICTURES 1 MARUTI 800 CC AS000111A0 119.3 38 15.5 2 MARUTI ZEN AS000111A1 119.3 38 15.5 3 MARUTI VAN TYPE-III (OMNI) AS000111A2 119.3 38 15.5 4 MARUTI SWIFT AS000211A0 108.5 45.4 15 5 MARUTI RITZ AS000211A1 108.5 45.4 15 6 MARUTI SWIFT DZIER AS000211A2 108.5 45.4 15 7 MARUTI ESTEEM 51C AS000311A1 107.5 45.5 15 8 MARUTI 1000 cc 51C AS000311A2 107.5 45.5 15 9 MARUTI ALTO AS102511A0 108.6 43.3 15 10 MARUTI WAGON-R AS102511A1 108.6 43.3 15 11 MARUTI ZEN ESTILO AS102511A2 108.6 43.3 15 12 MARUTI EECO AS003311A0 108.6 46 15 ASK Automotive Pvt. Ltd. Corporate Office: Plot No. 28 Sector-4, IMT Manesar (Gurgaon) - 122050, Haryana, India E-Mail: [email protected], [email protected] Tel: - +91 - 124 - 4659300, Fax: +91 - 124 - 4659388 Registered Office: 929/1 Flat No. 104, Naiwala, Faiz Road, Karol Bagh, New Delhi - 110005 INDIA Website: www.askbrake.com 4 WHEELER DISC BRAKE PAD S.No. APPLICATION ASK PART NO. TOTAL LENGTH TOTAL WIDTH THICKNESS DBP PICTURES 13 MARUTI VERSA AS003311A1 108.6 46 15 14 MARUTI A STAR AS003311A2 108.6 46 15 15 MARUTI SX4 AS003111A0 137.3 54 16 16 MARUTI ERTIGA AS003211A0 125.95 51.4 15.5 17 TATA INDICA AS000311A0 107.5 45.5 15 18 TATA ACE AS000311A3 107.5 45.5 15 19 TATA ACE MAGIC AS000311A4 107.5 45.5 15 20 TATA MANZA AS000411A0 131.7 51.7 15.5 21 TATA INDICA VISTA-DI AS000411A1 131.7 51.7 15.5 22 DOST AS000411A2 131.7 51.7 15.5 23 TATA SUMO AS000811A3 129.4 68.6 17.5 24 TATA SIERA AS000811A4 129.4 68.6 17.5 ASK Automotive Pvt.
    [Show full text]
  • Investigations Into the Process of Innovation in the Indian Automotive Component Manufacturers with Reference to Pune As a Dynamic City-Region
    INVESTIGATIONS INTO THE PROCESS OF INNOVATION IN THE INDIAN AUTOMOTIVE COMPONENT MANUFACTURERS WITH REFERENCE TO PUNE AS A DYNAMIC CITY-REGION Prepared by: Sumit Roy, Ph.D C3/ 402 Mahadkar Residency 101 paud Road Pune 411038 E-mail: [email protected] Reviewed and Validated by: Shadia Yousif Bakhait Industrial Development Officer UNIDO-PCF/SRE Table of Contents 1. Why Pune has been selected as a dynamic city region? 2. Brief History of Pune city and its related region 3. The city region attractions 4. Industrial base of the city and the related region 5. Industrial belts of the city region 6. Major Industrial Sectors contributing to Pune’s dynamic growth 7. Population 8. Facts and findings of the region 9. Growth of Auto and Auto Component Manufacturing Industry 10. Infrastructure 11. How did the city region reach its growth? 12. Policy Issues 13. Incentives and resources • General incentives • Sector specific incentives 14. Support institutions and organisations 15. The process of Governance 16. Entrepreneurship and training 17. Environment issues 18. Innovation and learning 19. Annexure 20. References 1. Why Pune has been selected as a dynamic city region? Pune is a major industrial centre, particularly for automobile manufacturing. It is home to one of the world's largest two-wheeler manufacturers – Bajaj. Tata also has its plant here. DaimlerChrysler also has an assembly line for its Mercedes Benz brand. Whirlpool has an appliance manufacturing plant near Pune. Pune also has a burgeoning software industry. Many of India's major software players such as TCS Infosys and Wipro and global majors like SAS, Veritas Software, BMC have a major presence in Pune.
    [Show full text]
  • Page 1 Indian Automotive Industry
    Indian Automotive Industry: Opportunities and Challenges Posed By Recent Developments Viswanathan Krishnan The University of Texas at Austin Executive Summary: The Indian automobile industry is currently experiencing an unprecedented boom in demand for all types of vehicles. This boom has been triggered primarily by two factors: (1) increase in disposable incomes and standards of living of middle class Indian families estimated to be as many as four million in number; and (2) the Indian government's liberalization measures such as relaxation of the foreign exchange and equity regulations, reduction of tariffs on imports, and banking liberalization that has fueled financing-driven purchases. Industry observers predict that passenger vehicle sales will triple in five years to about one million, and as the market grows and customer's purchasing abilities rise, there will be greater demand for higher-end models which currently constitute only a tiny fraction of the market. These trends have encouraged many multi- national automakers from Japan, U. S. A., and Europe to enter the Indian market mainly through joint ventures with Indian firms. This paper presents an introduction to the key players in the Indian automotive industry, a summary of the recent developments, and an analysis of the opportunities and challenges facing the various players (Indian and multi-national assemblers and component makers) in the areas of product development, production, and distribution. 1.1 Introduction to The Indian Automotive Industry For forty years since India's independence from the British in 1947, the Indian car market was dominated by two localized versions of ancient European designs -- the Morris Oxford, known as the Ambassador, and a old Fiat.
    [Show full text]
  • Chapter: 9 Changing Structure of Car Markets
    187 CHAPTER: 9 CHANGING STRUCTURE OF CAR MARKETS Introduction 9. The greatest impact of reforms, apart from its effect on structural components of the industry has been on the way cars are being marketed today. Its is interesting to note how there has been a change in the way the whole gamut of marketing of cars has changed in a short span of ten years. The metamorphosis has been from a supply- constrained industry characterized by long booking periods, waiting lists, product stagnation, abysmal technology etc into a more dynamic and vibrant industry reactive to minor changes in the markets. The changes are glaring on almost all fronts. May it be the way consumer's attitude and preferences have changed or the way products are being differentiated and positioned or the way after sales support systems have come into place, the change has been considerable. To imderstand the way marketing has changed for the industry over the period of our study the study is hacked into various sections to analyse the change better. The study is composed of the following sections a) Environment b) Product c) Positioning d) Pricing e) Distribution f) Supply Chains Tliese sections represent the main areas of change, which the industry has undergone. There has been a change in the number of competitors, products, pricing policies, positioning policies, distribution networks, supply chains and their components and all these changes have had a great impact on the way industry handles its marketing today. Chapter begins with a study of the industry's competitive environment, different from the industry environment that has been defined earlier.
    [Show full text]
  • Project Report on ³BUSINESS STRATEGIES of TATA Motors´
    PGDM(A)--Group 8 Project Report On ³BUSINESS STRATEGIES OF TATA Motors´ Submitted To: Submitted By: Prof. Vikram Parekh Mohammad Shayzi-(40) (Prof. Business Strategy) Dinbandhu Sabat-(60) Kaustubh Patwardhan-(121) Faisal Kadri-(123) Kavita Jayaraman-(124) 1 | P a g e PGDM(A)--Group 8 Acknowledgement These days most newspapers carry details of new multinational companies by various companies in the current market scenario where there is a cut throat competition. In order to retain the market share or capture new markets the companies competes in all possible ways be it in the terms of innovation, new product development, coping with the external as well as the internal environment and so on. Also in most of the cases, the Merger or Acquisition is a strategic move to improve the companies¶ financial standing. It has been a great pleasure in preparing this project report on ³ TATA Motors´. The whole experience was a rewarding one, especially in terms of knowledge and information. This project would not have materialized without the help and guidance Prof. Oberoi for giving us this opportunity to work on this project. Table of Contents 2 | P a g e PGDM(A)--Group 8 Introduction...............................................................................4 Facts and Figures......................................................................10 Milestone Achieved................................................................... 16 Levels of strategies....................................................................20 PESTEL Analysis....................................................................
    [Show full text]
  • Bosch Automotive Filters Bodyguard of the Engine Contents
    Bosch Automotive Filters Bodyguard of the engine Contents 1 90 years of Bosch Fuel Filters 4 2 History of Filtration 5 3 Bosch - A Strong Partner in the Filtration Business 6 4 Rely on Bosch Filters 8 5 Bosch Fuel Filters - Diesel 9 6 Bosch Fuel Filters - Gasoline (Petrol) 11 7 Bosch Fuel Filters in Comparison 12 8 Bosch Oil Filters 13 9 Bosch Oil Filters in Comparison 15 10 Bosch Air Filters 16 11 Bosch Air Filters in Comparison 18 12 Bosch Cabin Filters 19 13 Bosch Cabin Filters in Comparison 20 14 HCV Filter Application Chart 21 15 Cross Reference Filter Application Chart 30 16 LCV Filter Application Chart 38 17 Farm Filter Application Chart 40 18 Passenger Car Filter Application Chart 42 19 3-Wheeler Filter Application Chart 50 20 2-Wheeler Filter Application Chart 51 3 History of Filtration 90 years of Since 1930, Bosch Fuel Filters have been protecting the injection systems of motor Bosch Fuel Filters: vehicles. They reliably separate particles and water from fuel and contribute to optimum To be continued! engine performance. 1936 2001 2020 The first filter made of a special Bosch Gasoline Filters Bosch Filters – for paper – a material still used and for in-tank units today’s and future further developed down to the mobility present day 1930 1998 2009 First Bosch Fuel Bosch Common-Rail Diesel Bosch Common-Rail Filters Filter with integrated water Diesel Filter for biodiesel separator applications For tomorrow‘s mobility, filters will continue being important! Understanding Filtration Bosch filters protect all the important and expensive components in vehicles, especially vehicles with modern In future, Bosch will continue to provide accurately fitting and matching filters – no matter which fuels or drive gasoline and diesel injection systems which have lower tolerance levels.
    [Show full text]