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The Grand Project Study on a PERCEPTION of PEOPLE on ³NANO´ CAR Based on Customer Survey

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The Grand Project Study on a PERCEPTION of PEOPLE on ³NANO´ CAR Based on Customer Survey The grand project study on a PERCEPTION OF PEOPLE ON ³NANO´ CAR based on customer survey. The main objectives of the project are ! To know the perception of people about ³NANO´ car in Baroda city. ! To know about awareness of products. ! To know about factors affecting purchase decision of ³NANO´. ! To know how purchase decision of ³NANO´.varies from different Income group. For this project customer research was carried out at various area of Baroda City. In this customer research, I learnt about different types of customer¶s perception about TATA´s NANO in Baroda City. 1 JOSEPH SCHOOL OF BUSINESS STUDIES (SHIATS) C,B. MISHRA INDEX Sr. NO. CONTENTS PAGE NO. 1. INDUSTRY PROFILE 2. COMPANY PROFILE 3. THEORITICAL BACKGROUND 4. IDENTIFICATION OF THE STUDY 5.1 MARKETING RESEARCH PROBLEM 5.2 SCOPE OF THE STUDY 5.3 OBJECTIVE OF THE STUDY 5.4 LIMITATION OF THE STUDY 5. RESEARCH METHODOLOGY 6. INTERPRETATION AND ANALYSIS 6. INTERPRETATION OF RESULTS 7. CONCLUSION 9 ANNEXURE 9.1 BIBLIOGRAPHY 2 JOSEPH SCHOOL OF BUSINESS STUDIES (SHIATS) C,B. MISHRA TATA GROUP PROFILE: THE TATA GROUP COMPRISES 98 OPERATING COMPANIES IN SEVEN BUSINESS SECTORS: INFORMATION SYSTEMS AND COMMUNICATIONS; ENGINEERING; MATERIALS; SERVICES; ENERGY; CONSUMER PRODUCTS; AND CHEMICALS. THE GROUP WAS FOUNDED BY JAMSETJI TATA IN THE MID 19TH CENTURY, A PERIOD WHEN INDIA HAD JUST SET OUT ON THE ROAD TO GAINING INDEPENDENCE FROM BRITISH RULE. CONSEQUENTLY, JAMSETJI TATA AND THOSE WHO FOLLOWED HIM ALIGNED BUSINESS OPPORTUNITIES WITH THE OBJECTIVE OF NATION BUILDING. THIS APPROACH REMAINS ENSHRINED IN THE GROUP'S ETHOS TO THIS DAY. THE TATA GROUP IS ONE OF INDIA'S LARGEST AND MOST RESPECTED BUSINESS CONGLOMERATES, WITH REVENUES IN 2006-07 OF $28.8 BILLION (RS129,994 CRORE), THE EQUIVALENT OF ABOUT 3.2 PER CENT OF THE COUNTRY'S GDP, AND A MARKET CAPITALIZATION OF $66.9 BILLION AS ON FEBRUARY 21, 2008. TATA COMPANIES TOGETHER EMPLOY SOME 289,500 PEOPLE. THE GROUP'S 27 PUBLICLY LISTED ENTERPRISES AMONG THEM STAND OUT NAMES SUCH AS TATA STEEL, TATA CONSULTANCY SERVICES, TATA MOTORS AND TATA TEAHAVE A COMBINED MARKET CAPITALIZATION THAT IS THE HIGHEST AMONG INDIAN BUSINESS HOUSES IN THE PRIVATE SECTOR, AND A SHAREHOLDER BASE OF OVER2.9 MILLION. THE TATA GROUP HAS OPERATIONS IN MORE THAN 80 COUNTRIES ACROSS SIX CONTINENTS, AND ITS COMPANIES EXPORT PRODUCTS AND SERVICES TO 85 COUNTRIES. THE TATA FAMILY OF COMPANIES SHARES A SET OF FIVE CORE VALUES: INTEGRITY, UNDERSTANDING, EXCELLENCE, UNITY AND RESPONSIBILITY. THESE VALUES, WHICH HAVE BEEN PART OF THE GROUP'S BELIEFS AND CONVICTIONS FROM ITS EARLIEST DAYS, CONTINUE TO GUIDE AND DRIVE THE BUSINESS DECISIONS OF TATA COMPANIES. THE GROUP AND ITS ENTERPRISES HAVE BEEN STEADFAST AND DISTINCTIVE IN THEIR ADHERENCE TO BUSINESS ETHICS AND THEIR COMMITMENT TO CORPORATE SOCIAL RESPONSIBILITY. THIS IS A LEGACY THAT HAS EARNED THE GROUP THE TRUST OF MANY MILLIONS OF STAKEHOLDERS IN A MEASURE FEW BUSINESS HOUSES ANYWHERE IN THE WORLD CAN MATCH. 3 JOSEPH SCHOOL OF BUSINESS STUDIES (SHIATS) C,B. MISHRA Values and purpose: Leadership with trust Purpose At the Tata Group our purpose is to improve the quality of life of the communities we serve. We do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities. This requires us to grow aggressively in focused areas of business. Our heritage of returning to society what we earn evokes trust among consumers, employees, shareholders and the community. This heritage is being continuously enriched by the formalisation of the high standards of behavior expected from employees and companies. The Tata name is a unique asset representing leadership with trust. Leveraging this asset to enhance Group synergy and becoming globally competitive is the route to sustained growth and long-term success. FIVE CORE VALUES The Tata Group has always sought to be a value-driven organisation. These values continue to direct the Group's growth and businesses. The five core Tata values underpinning the way we do business are: Integrity: We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve. Excellence: We must constantly strive to achieve the highest possible standards in our day- to-day work and in the quality of the goods and services we provide. Unity: We must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation Responsibility: We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over. 4 JOSEPH SCHOOL OF BUSINESS STUDIES (SHIATS) C,B. MISHRA A SAGA OF VISION, COMMITMENT AND FORTITUDE: As much an institution as it is a business conglomerate, the Tata Group is unique in more ways than one. Established by Jamsetji Tata in the second half of the 19th century, the Group has grown into one of India's biggest and most respected business organisations, thanks in no small part to its entrepreneurial vision, its commitment to ideals that put people before profits, and its fortitude in the face of adversity. Our companies Family pride The Tata family of enterprises comprises 98 companies in seven business sectors. This section lists all these companies under the sectors in which they operate, besides the two promoter companies of the Group. Visitors can, by clicking on the relevant links, get a profile of individual companies, their subsidiaries (if any), their products and services, contact details, etc. The seven business sectors ENGINEERING (AUTOMOTIVE): Tata Auto Comp Systems : Subsidiaries / associates / joint ventures: International Automotive, Knorr Bremse Systems for Commercial Vehicles,Tata Auto Comp GY Batteries,TACO Engineering, TACO Faurecia Design Centre, TACO Hendrickson Suspension Systems, TACO Interiors and Plastics Division, TacoKunststofftechnik, TACO MobiApps Telematics, TACO Supply Chain Management, TACO Tooling, TACO Visteon Engineering Center, Tata Ficosa Automotive Systems, Tata Johnson Controls Automotive, Tata Toyo Radiator, Tata/Yazaki/Auto Comp, TC Springs, Technical Stampings Automotive 5 JOSEPH SCHOOL OF BUSINESS STUDIES (SHIATS) C,B. MISHRA Tata Motors : Subsidiaries / associates / joint ventures: Concorde Motors, HV Axels, HV Transmissions, Nita Company, TAL Manufacturing Solutions, Tata Cummins, Tata Daewoo Commercial Vehicles Company, Tata Engineering Services, Tata Precision Industries, Tata Technologies, Telco Construction Equipment11 ENGINEERING SERVICES Tata Projects, TCE Consulting Engineers, Voltas ENGINEERING PRODUCTS TAL Manufacturing Solutions, Telco Construction Equipment Company, TRF MATERIALS: COMPOSITES Tata Advanced Materials METALS Tata Steel: Subsidiaries / associates / joint ventures: Hooghly Met Coke and Power Company, Jamshedpur Injection Powder (Jamipol), Jamshedpur Utility and Service Company Limited (JUSCO), Lanka Special Steel, mjunction services, NatSteel, Sila Eastern Company, Tata Blue Scope Steel, Tata Metallic, Tata Pigments, Tata Refractories Tata Ryerson, Tata Sponge Iron, Tata Steel (Thailand), Tata Steel KZN, Tayo Rolls, The Dhamra Port Company, The Indian Steel and Wire Products, The Tinplate Company of India, TM International Logistics, TRF 6 JOSEPH SCHOOL OF BUSINESS STUDIES (SHIATS) C,B. MISHRA Energy:POWER Tata BP Solar India / Tata Power / Subsidiaries / associates / joint ventures: Tata Ceramics, Tata Power Trading, North / Delhi Power Limited OIL AND GAS Tata Petro dyne Chemicals: Rallis India / Tata Chemicals / Tata Pigments / PHARMA / Advinus Therapeutics Services: HOTELS AND REALTY Indian Hotels (Taj group) Subsidiaries / associates / joint ventures: Taj Air, Roots Corporation (Ginger Hotels) THDC Tata Realty and Infrastructure FINANCIAL SERVICES Tata AIG General Insurance, Tata AIG Life Insurance, Tata Asset Management Tata Capital, Tata Financial Services, Tata Investment Corporation OTHER SERVICES Tata Quality Management Services, Tata Services, Tata Strategic Management group 7 JOSEPH SCHOOL OF BUSINESS STUDIES (SHIATS) C,B. MISHRA Consumer products: Infiniti Retail Tata Tea Subsidiaries / associates / joint ventures: Tetley Group, Tata Coffee, Tata Tetley, Tata Tea Inc Tata Ceramics Tata McGraw Hill Publishing Company Titan Industries Trent Information system and communication: INFORMATION SYSTEMS Nelito Systems Tata Consultancy Services Subsidiaries / associates / joint ventures: APONLINE, Airline Financial Support Services, Aviation Software Development Consultancy, CMC, CMC Americas Inc, Conscripti, HOTV, Tata America International Corporation, WTI Advanced Technology. Tata Elxsi / SerWizSol / Tata Interactive Systems / Tata Technologies COMMUNICATIONS Tata Sky/ Tata Teleservices/ Subsidiaries / associates / joint ventures: Tata Teleservices (Maharashtra)/ Tata Communications/ Tata net INDUSTRIAL AUTOMATION Nelco / Subsidiaries / associates / joint ventures:Tatanet 8 JOSEPH SCHOOL OF BUSINESS STUDIES (SHIATS) C,B. MISHRA Company profile TATA MOTORS PROFILE: Tata Motors Limited is India's largest automobile company, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in commercial vehicles in each segment, and the
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