Just Imagine

P.O. Box 340500 Milwaukee, WI 53234-0500 USA Midway between Chicago and Detroit is the picturesque community of Marshall, Michigan. Once suggested as the site for the state capitol, Marshall is known today for its small-town Return Service Requested ambiance, historic architecture and, especially, May 20162016 as the home of Schuler’s Restaurant & Pub. • National Restaurant Association In 1909, Albert Schuler Sr. opened a combination (NRA) Show cigar store and restaurant. A dedicated cook and May 21 - 24 an excellent host, Albert was able to expand with McCormick Place Convention Center Chicago, IL, USA the purchase of the Royal Hotel and Restaurant Booth #3420 in 1924. Renamed Schuler’s, it quickly became a local landmark and favorite eating place for locals and visitors alike. by David Rolston Albert’s love of cooking inspired his family—rst with his son, Winston, and, President and CEO June 20162016 today, as the restaurant operates under the direction of Hans Schuler, the third of ve generations to call this town, and its beloved restaurant, home. Known for its traditional yet • Foodservice at Retail Exchange he current renaissance in beer would come as no surprise to (FARE) Conference creative cuisine and homey atmosphere, Schuler’s has received numerous industry awards, as well as T June 20 - 22 landmark recognition. is dedication to great food and atmosphere continues to attract a devoted Just historians of the beverage. Archeologists at the University of Gaylord Texan Convention Center following. Pennsylvania, analyzing residues found on ancient vats and vessels, Grapevine, TX, USA imagine . . . have determined that people were fermenting beverages as long ago To experience a Michigan tradition, Schuler’s Restaurant is located at 115 S Eagle St., Marshall, Booth #205 as 7000 B.C. More than just a refreshing drink, the fermented grain Michigan, or call 269-781-0600 or visit www.schulersrestaurant.com for more information. n It is the source of all ideas and the home was also more nutritious than cereals of creativity. It can enrich us, delight us, processed by other means. In fact, it appears SeptemberSeptember 20162016 empower us, and frighten us. It is critical that grains selected for development by our • Equipotel to not only our progress but to our very distant ancestors were selected for their ecacy in producing September 19 - 22 existence, and we frequently take it for beverages rather than breads as it São Paulo Exhibition Center granted. It is our imagination. has been previously supposed. São Paulo, Brazil As an engineer, I am especially aware of Beer in some form was produced and consumed in virtually all the tools and skills necessary to develop ancient civilizations. Because brewing was heavily localized, October 20162016 or improve a product or system. But, the a number of regional ingredients were used in its production. really challenging part involves dening Ingredients: In Scandinavian countries, mead, a honey-based brew, is • PIR Expo the end result in the rst place. October 17 - 20 ½ c (115 g) butter ¾ tsp (4 g) celery salt commemorated in legends and stories. Other areas used grains, Crocus Expo International Exhibition Center 2 lbs (907 g) onions, thinly sliced 8 oz (240 ml) dark beer In the late 18th century, James Watt en- including corn and rice, and multiple avoring agents. Moscow, Russia 1-1/2 tsp (7 g) Hungarian paprika 12 slices French bread visioned an improved steam engine that e most signicant event in the history of beer occurred in 1516 when 6 c (1420 ml) beef stock or low-sodium 12 slices Gruyère cheese could pump water from mines. Some the Duke of Bavaria published the “Reinheitsgebot,” or purity law, which • NACS Show canned beef broth Parmesan cheese, grated years later, George Stephenson put a determined that the only allowable ingredients in beer are water, hops, and October 19 - 21 ½ c (118 ml) vegetable oil Salt and pepper to taste steam engine on a platform, connected it Georgia World Congress Center ½ c (63 g) our to wheels, and devised the railroad Atlanta, GA, USA lexibility is the word when it comes to Hatco’s new Hot/Cold Built-In Shelves. Please see “food for thought” on page 4 Instructions: F locomotive. Daimler & Benz rst Available in three simulated stone colors or in Hatco’s signature Hardcoat, these shelves Cook onions with the butter in a small stockpot over medium-high heat until onions are dreamed about a gasoline-powered brown but not burned. is will take about 30 minutes. Stir regularly. Sprinkle in paprika, are o ered in a wide range of sizes, can go from hot to cold in as little as 30 minutes, and • Hostelco vehicle that could transport individuals October 23 - 26 add beef stock, and bring to a boil. easily match up with Hatco’s Heated Built-In Shelves for an integrated look. Gran Via Exhibition Centre where there were roads and then built it. Make a roux at the same time onions are browning by whisking the oil and our together Features include: Barcelona, Spain in a saucepan over medium heat. Watch carefully and stir consistently so as not to burn Henry Ford visualized mass production the roux. It will develop a popcorn smell rst and then slowly turn brown. (You want methods that could produce a low-priced food for thought...... 1, 5 showtime...... 3 “Hot Topics” is produced by • A patent-pending thermal break that reduces condensation and temperature transfer the HATCO Corporation. a rich brown color for this recipe.) Stir the roux into the soup when done and add automobile. And, the list goes on. celery salt. Simmer for at least two hours. • A long exible copper refrigerant line and easy-to-service condensing unit spotlight...... 1, 4, 5 specialty of the house...... 3 Edited by Bette Leque. What’s not commonly realized about Shortly before serving, sprinkle the Parmesan cheese on the slices of bread and toast them • Electronic temperature control and condensing unit imagination is the extent to which it must Trending now...... 2 product prole...... 6 To reach Bette or to be added in the oven. Add the beer and allow the soup to return to serving temperature. Remove to the mailing list, phone from heat. • Cold-only built-in shelves are also available be cultivated if it is to produce valuable Beyond Beer...... 2 414-615-2270 results. As my wife and I proceed with or email her at Ladle soup into individual bowls or serving crocks, top with toasted bread, and place slice For further information, contact your Hatco representative or visit our website at www.hatcocorp.com. is issue of Hot Topics has been printed on recycled paper with non-petroleum inks. [email protected]. Please see “food for thought” on page 5 of Gruyère cheese over top of each bowl. Place under the broiler for a short time, watching You’ll discover how Hatco can bring “top shelf” exibility to your operation. n carefully, until the cheese is melted, bubbly, and slightly brown. n 3 6 “food for thought” from page 1 barley malt. e high quality and excellent mid-1980s with the introduction of Samuel especially dicult when it comes to maintaining “In 2012 when I came to St. Louis, we began remain a continuing characteristic that will avor of Bavarian and other German beers Adams Boston Lager®. e unique avor and popular local brands on dra . Some operators using local microbrews in our cooking. As change or diminish the value of branding. promoted the informal adoption of the regional identity set the brand apart, and the dishes, and the beverages, became more have taken to relling barrels with competitive According to Chef Sasa, “From our Reinheitsgebot among many brewers in a short time, it had achieved national popular, we adjusted our menus, shortened product as soon as they are empty. observations, the customer loyalty is not so up to the present day. distribution. Its success also served as the our wine list, and added more beers and ales.” e proliferation of cra beer brands much to an individual brand, although local inspiration for multiple other cra breweries, Chef Sasa observes that, at present, the Although beer has been brewed in North corresponded with the increasing popularity breweries are preferred, as it is to a style or a number of which were aliated with products are popular among both sexes and America since Colonial times, the inux of sports bars, which provide a natural outlet type of brew. Visitors coming here from other foodservice establishments. all age ranges, although women frequently of German immigrants in the mid-nineteenth for them, with many bars boasting of the and vendors, it remains to be seen whether areas frequently ask, ‘what are the local beers prefer ciders and lighter brews (see sidebar). century was a major factor in the establishment Smaller cra breweries can more readily number of dierent brands and avors the relationship will be destructive to its or ales?’ Local is big.” of multiple local breweries and the immigration produce seasonal avors and beers and ales In an eort to keep up with the trend, the Foodservice patrons are increasingly demanding that they carry. original brand and local identity. With so e super-heated growth of breweries and of expert German brewmeisters. Cheaper with unusual bases. Dogsh Head Cra major national brewers, including Anheus- more information from operators about what goes Although initially the many players in the market, it is clear that the costs involved in constantly bringing than wine and whiskey and more refreshing, Brewed Ales, founded er-Busch InBev and MillerCoors, have been into their oerings. For instance, new variations on cra beer and ale further consolidation is in order. new varieties to market means that there will beer became known as the “working man’s in 1995 and located purchasing select cra breweries. e larger Asian cuisine are prompting questions about exactly phenomena found its As with other trends in the foodservice eventually be a “shake-out” in the industry. champagne,” and the breweries were quick in Milton, Delaware, breweries originally attempted to compete where in Asia the dishes originated, and with many ard cider is carving its own niche in Quality control is greatest popularity industry toward local sourcing of ingredients However, if the archeologists at the University H to establish corner taverns (frequently positions itself as by developing their own brands and more countries producing varieties of hot peppers, the cra beverage market. e search for essential, and the among acionados and artisan dishes, it is as yet unknown of Pennsylvania who, with the aid of a local oering free or low-priced lunches) and “O-centered ales for marketing them as cra beers—a strategy customers are questioning not only the specic new tastes and less alcohol has created rustic-looking and younger whether the so-called millennials, who are cra brewer, recreated the funerary feast of Beer Gardens featuring ethnic foods in o-centered people” that resulted in varying degrees of success. name of the pepper but what country it came from. markets for wine coolers, hard lemon- building located consumers, it driving many of the current trends, will the legendary King Midas, there will always blue-collar neighborhoods throughout and oers specialized If the questions are not dealt with on the menu itself, ade, and, now, cider. In three years, Bold in the picturesque is increasingly Although purchase by a larger brewer gives develop the brand loyalty critical to enduring be beer—and ale too. n American cities. and unique brews. servers should be prepared to give a ready answer. Rock Hard Cider has expanded from the Blue Ridge region acquiring a cra manufacturer access to multiple success or whether the preference for • Mayonnaise has become a hot original cidery in Nellysford, Virginia, to of Virginia boasts an up-to-date lab for As railway and transportation lines expanded e popularity of cra representation advantages, including capital, distribution, variety—in both food and drink—will item. Since the introduction nine states, extending from Pennsylvania to analysis and monitoring purposes. and bottling techniques improved, a number and artisan beers has in ne dining “food for thought” from page 1 of Hampton Creek’s “Just Mayo,” South Carolina—and growing. A second Bold Rock uses a likewise scientic of the localized breweries, especially those spurrred an explosion in the number of establishments. According to Sasa Jaramaz, the building of our new home, we take great when our thoughts roam free. Before the discussion never went beyond that one topic. a vegan mayonnaise, consumer cidery in Mills River, North Carolina, approach in analyzing sales and customer in Milwaukee and St. Louis, established American breweries—from 284 in 1990 to Food & Beverage Manager at the St. Louis pains to imagine what each room will look electronic age, many children’s toys—either When we consider the many times our con- demand for similar products has been rising. will serve further distribution throughout demographics and has found that cider national brands. 4,144 as of December 1, 2015 (per the Brewers Ritz-Carlton Hotel, “Seven to eight years ago, it like and how they will t together. In order intentionally or unintentionally—encouraged versations have branched out into other areas Unilever’s Hellmann’s brand has just introduced the southeast. is extremely popular in taverns and With the coming of Prohibition in 1920, beer Association BNA). e fast-paced growth has was all about wine. As the microbrews came on, to do this though, it’s necessary to gather the imaginative thinking. Both toy soldiers and and resulted in both learning and emotional an egg-less mayonnaise, and other manufacturers foodservice establishments. production went underground and, in many not been without problems for foodservice we began to develop specic dishes for beer and details regarding room dimensions, window dolls necessitated the development of story experiences, the isolation that the teenager will probably follow suit. cases, quality suered. With the repeal of operators, many of whom are attempting to include them in our menus. One of the most interesting discoveries and door placement, where the furniture lines in which locales, situations, and described is at best sad and Prohibition in 1933, breweries enjoyed keep up with the “ow.” e problem is • Sweet news for sour avors. came about as a result of the cidery’s might go, how many electrical outlets will be relationships had to be dened by the child. possibly frightening. a resurgence, although sales were somewhat An upswing in the number and original location, which is approximately needed, and other factors that will enable us Electric trains did not just move around diminished by the Great Depression. e immediate challenges that we all face, availability of avored vinegars and 25 minutes from the University of to come closer to a correct realization of a track but carried children on imaginary both at work and at home, o en preclude their use in many dishes have Virginia at Charlottesville. It became Beginning in the late 1950s, beer consumption the nished space. journeys to far places. In playing “dress up,” the quiet but stimulating moments in which consumers coming back for more. Look for new apparent that college women of drinking was impacted by a variety of factors, including girls had to imagine where they were going Likewise, when we at Hatco are involved in our imaginations are free to wander. Making variations in pickles, cabbage-based dishes, and age appreciate cider as a lighter, ‘non-beer’ migration to the suburbs and away from tra- and what was appropriate to wear. Many of the development of a new product, there are room for the “ights of fancy” isn’t always dressings as demand grows. drink that provides an alternative to ditional blue-collar areas, and the increasing the toys could also be shared with friends, hundreds of details that must be addressed, easy but can be extremely rewarding and heavier, more potent beverages. popularity of wine, which was perceived as resulting in creative “brainstorming.” • News from the “fried food even though we’ve already determined what can reenergize the mechanism with which a more upscale drink. e local breweries lost underground.” Amid the Cider drinkers are really loyal customers. the end function will be. Although video games can be valuable in we discover opportunities, solve problems, increasing popularity and e Bold Rock tasting room at the cidery customers, as Americans moved to other areas. Although all of us possess some degree of teaching any number of skills, I sometimes and, in many ways, are most in touch coverage of lighter, healthier is open from 11:00 a.m. to 6:00 p.m. Unfamiliar with the names of local beers, they creativity, imaginative capacity is not evenly fear that despite their o en-fanciful characters, with ourselves. foods, those who secretly According to Nina Pinto, Bold Rock Along with tourists and pass-through were more likely to select a national brand. e plots, and locales, they do not require as much distributed. Like mathematical ability, No less a gure than Mohammed Ali, in his enjoy heavier fried foods can see a ray of hope— procurement manager, “We go from trac, a large number of “regulars” result was a consolidation among the larger imagination as the toys of previous physical beauty, or a good singing voice, some “poetic” period, once said, “If my mind can this time from Canada. Poutine, which originated apple to nished product in two weeks and enjoy stopping by for a taste of their breweries and the closure of many smaller generations. e story lines are already in ones. Sales were further impacted as many individuals possess it to a greater extent than conceive it and my heart can believe it—then in Quebec, consists of French fries and cheese produce year-round. Our most popular favorite cider. place, the locales are described in vivid and upscale foodservice venues, taverns, and clubs others. While most of us on a regular basis I can achieve it.” at’s true for all of us. curds topped with brown gravy and is becoming brand is a crisp tasting cider made from detailed graphics, and winning is achieved by A favorite drink of our founding fathers tend to view things as they are, the creative increasingly popular on this side of the border. a Granny Smith-style apple, although we began serving imported brands. Lowenbrau, determining the “path” created by the Just imagine. (John Adams was reputed to have person possesses the gi of seeing objects, Once a specialty of “greasy spoon” diners, it is now also oer a smooth and mellow or amber Heineken, and Amstel all popularized their designer. Also, most games are played by served in any number of mainstream fast-food apple cider with our other core brand, consumed two tankards of cider at the brands through extensive distribution situations, and people from a dierent start of each day), cider seems poised perspective. While this is to some degree an individuals and are not social experiences. restaurants throughout Canada. ough it might Virginia/Carolina Dra . e alcohol and marketing. A recent article in Popular Mechanics be considered a guilty pleasure, it is important content is 4.7% and 6.9% in our premium to make a signicant comeback in the innate attribute, it can also be developed. American and international marketplace. Although a number of regional breweries, magazine (November 19, 2015) on how teen- David Rolston to remember that potatoes are a vegetable, cheese brand. We have to stay below 7% because including Coors and Rolling Rock, had long I’ve o en thought that one of the key agers deal with technology quoted one young [email protected] curds provide protein, and gravy is, well, gravy. n cider, in Virginia, is classied as a wine. In a Biblical passage, King Solomon pleads, developed a “cult” following, the cra beer elements in the development of imagination man describing his interactions with Internet In fact, we are the largest winery in “Comfort me with apples.” An increasing concept initially became popular in the and creativity occurs in childhood, before chat rooms. He noted that, although you Virginia and about the seventh largest number of devotees would agree that cider we’ve learned too much about limitations and could converse on virtually any subject, the n cidery in the nation.” does just that. 2 4 5 “food for thought” from page 1 barley malt. e high quality and excellent mid-1980s with the introduction of Samuel especially dicult when it comes to maintaining “In 2012 when I came to St. Louis, we began remain a continuing characteristic that will avor of Bavarian and other German beers Adams Boston Lager®. e unique avor and popular local brands on dra . Some operators using local microbrews in our cooking. As change or diminish the value of branding. promoted the informal adoption of the regional identity set the brand apart, and the dishes, and the beverages, became more have taken to relling barrels with competitive According to Chef Sasa, “From our Reinheitsgebot among many brewers in a short time, it had achieved national popular, we adjusted our menus, shortened product as soon as they are empty. observations, the customer loyalty is not so up to the present day. distribution. Its success also served as the our wine list, and added more beers and ales.” e proliferation of cra beer brands much to an individual brand, although local inspiration for multiple other cra breweries, Chef Sasa observes that, at present, the Although beer has been brewed in North corresponded with the increasing popularity breweries are preferred, as it is to a style or a number of which were aliated with products are popular among both sexes and America since Colonial times, the inux of sports bars, which provide a natural outlet type of brew. Visitors coming here from other foodservice establishments. all age ranges, although women frequently of German immigrants in the mid-nineteenth for them, with many bars boasting of the and vendors, it remains to be seen whether areas frequently ask, ‘what are the local beers prefer ciders and lighter brews (see sidebar). century was a major factor in the establishment Smaller cra breweries can more readily number of dierent brands and avors the relationship will be destructive to its or ales?’ Local is big.” of multiple local breweries and the immigration produce seasonal avors and beers and ales In an eort to keep up with the trend, the Foodservice patrons are increasingly demanding that they carry. original brand and local identity. With so e super-heated growth of breweries and of expert German brewmeisters. Cheaper with unusual bases. Dogsh Head Cra major national brewers, including Anheus- more information from operators about what goes Although initially the many players in the market, it is clear that the costs involved in constantly bringing than wine and whiskey and more refreshing, Brewed Ales, founded er-Busch InBev and MillerCoors, have been into their oerings. For instance, new variations on cra beer and ale further consolidation is in order. new varieties to market means that there will beer became known as the “working man’s in 1995 and located purchasing select cra breweries. e larger Asian cuisine are prompting questions about exactly phenomena found its As with other trends in the foodservice eventually be a “shake-out” in the industry. champagne,” and the breweries were quick in Milton, Delaware, breweries originally attempted to compete where in Asia the dishes originated, and with many ard cider is carving its own niche in Quality control is greatest popularity industry toward local sourcing of ingredients However, if the archeologists at the University H to establish corner taverns (frequently positions itself as by developing their own brands and more countries producing varieties of hot peppers, the cra beverage market. e search for essential, and the among acionados and artisan dishes, it is as yet unknown of Pennsylvania who, with the aid of a local oering free or low-priced lunches) and “O-centered ales for marketing them as cra beers—a strategy customers are questioning not only the specic new tastes and less alcohol has created rustic-looking and younger whether the so-called millennials, who are cra brewer, recreated the funerary feast of Beer Gardens featuring ethnic foods in o-centered people” that resulted in varying degrees of success. name of the pepper but what country it came from. markets for wine coolers, hard lemon- building located consumers, it driving many of the current trends, will the legendary King Midas, there will always blue-collar neighborhoods throughout and oers specialized If the questions are not dealt with on the menu itself, ade, and, now, cider. In three years, Bold in the picturesque is increasingly Although purchase by a larger brewer gives develop the brand loyalty critical to enduring be beer—and ale too. n American cities. and unique brews. servers should be prepared to give a ready answer. Rock Hard Cider has expanded from the Blue Ridge region acquiring a cra manufacturer access to multiple success or whether the preference for • Mayonnaise has become a hot original cidery in Nellysford, Virginia, to of Virginia boasts an up-to-date lab for As railway and transportation lines expanded e popularity of cra representation advantages, including capital, distribution, variety—in both food and drink—will item. Since the introduction nine states, extending from Pennsylvania to analysis and monitoring purposes. and bottling techniques improved, a number and artisan beers has in ne dining “food for thought” from page 1 of Hampton Creek’s “Just Mayo,” South Carolina—and growing. A second Bold Rock uses a likewise scientic of the localized breweries, especially those spurrred an explosion in the number of establishments. According to Sasa Jaramaz, the building of our new home, we take great when our thoughts roam free. Before the discussion never went beyond that one topic. a vegan mayonnaise, consumer cidery in Mills River, North Carolina, approach in analyzing sales and customer in Milwaukee and St. Louis, established American breweries—from 284 in 1990 to Food & Beverage Manager at the St. Louis pains to imagine what each room will look electronic age, many children’s toys—either When we consider the many times our con- demand for similar products has been rising. will serve further distribution throughout demographics and has found that cider national brands. 4,144 as of December 1, 2015 (per the Brewers Ritz-Carlton Hotel, “Seven to eight years ago, it like and how they will t together. In order intentionally or unintentionally—encouraged versations have branched out into other areas Unilever’s Hellmann’s brand has just introduced the southeast. is extremely popular in taverns and With the coming of Prohibition in 1920, beer Association BNA). e fast-paced growth has was all about wine. As the microbrews came on, to do this though, it’s necessary to gather the imaginative thinking. Both toy soldiers and and resulted in both learning and emotional an egg-less mayonnaise, and other manufacturers foodservice establishments. production went underground and, in many not been without problems for foodservice we began to develop specic dishes for beer and details regarding room dimensions, window dolls necessitated the development of story experiences, the isolation that the teenager will probably follow suit. cases, quality suered. With the repeal of operators, many of whom are attempting to include them in our menus. One of the most interesting discoveries and door placement, where the furniture lines in which locales, situations, and described is at best sad and Prohibition in 1933, breweries enjoyed keep up with the “ow.” e problem is • Sweet news for sour avors. came about as a result of the cidery’s might go, how many electrical outlets will be relationships had to be dened by the child. possibly frightening. a resurgence, although sales were somewhat An upswing in the number and original location, which is approximately needed, and other factors that will enable us Electric trains did not just move around diminished by the Great Depression. e immediate challenges that we all face, availability of avored vinegars and 25 minutes from the University of to come closer to a correct realization of a track but carried children on imaginary both at work and at home, o en preclude their use in many dishes have Virginia at Charlottesville. It became Beginning in the late 1950s, beer consumption the nished space. journeys to far places. In playing “dress up,” the quiet but stimulating moments in which consumers coming back for more. Look for new apparent that college women of drinking was impacted by a variety of factors, including girls had to imagine where they were going Likewise, when we at Hatco are involved in our imaginations are free to wander. Making variations in pickles, cabbage-based dishes, and age appreciate cider as a lighter, ‘non-beer’ migration to the suburbs and away from tra- and what was appropriate to wear. Many of the development of a new product, there are room for the “ights of fancy” isn’t always dressings as demand grows. drink that provides an alternative to ditional blue-collar areas, and the increasing the toys could also be shared with friends, hundreds of details that must be addressed, easy but can be extremely rewarding and heavier, more potent beverages. popularity of wine, which was perceived as resulting in creative “brainstorming.” • News from the “fried food even though we’ve already determined what can reenergize the mechanism with which a more upscale drink. e local breweries lost underground.” Amid the Cider drinkers are really loyal customers. the end function will be. Although video games can be valuable in we discover opportunities, solve problems, increasing popularity and e Bold Rock tasting room at the cidery customers, as Americans moved to other areas. Although all of us possess some degree of teaching any number of skills, I sometimes and, in many ways, are most in touch coverage of lighter, healthier is open from 11:00 a.m. to 6:00 p.m. Unfamiliar with the names of local beers, they creativity, imaginative capacity is not evenly fear that despite their o en-fanciful characters, with ourselves. foods, those who secretly According to Nina Pinto, Bold Rock Along with tourists and pass-through were more likely to select a national brand. e plots, and locales, they do not require as much distributed. Like mathematical ability, No less a gure than Mohammed Ali, in his enjoy heavier fried foods can see a ray of hope— procurement manager, “We go from trac, a large number of “regulars” result was a consolidation among the larger imagination as the toys of previous physical beauty, or a good singing voice, some “poetic” period, once said, “If my mind can this time from Canada. Poutine, which originated apple to nished product in two weeks and enjoy stopping by for a taste of their breweries and the closure of many smaller generations. e story lines are already in ones. Sales were further impacted as many individuals possess it to a greater extent than conceive it and my heart can believe it—then in Quebec, consists of French fries and cheese produce year-round. Our most popular favorite cider. place, the locales are described in vivid and upscale foodservice venues, taverns, and clubs others. While most of us on a regular basis I can achieve it.” at’s true for all of us. curds topped with brown gravy and is becoming brand is a crisp tasting cider made from detailed graphics, and winning is achieved by A favorite drink of our founding fathers tend to view things as they are, the creative increasingly popular on this side of the border. a Granny Smith-style apple, although we began serving imported brands. Lowenbrau, determining the “path” created by the Just imagine. (John Adams was reputed to have person possesses the gi of seeing objects, Once a specialty of “greasy spoon” diners, it is now also oer a smooth and mellow or amber Heineken, and Amstel all popularized their designer. Also, most games are played by served in any number of mainstream fast-food apple cider with our other core brand, consumed two tankards of cider at the brands through extensive distribution situations, and people from a dierent start of each day), cider seems poised perspective. While this is to some degree an individuals and are not social experiences. restaurants throughout Canada. ough it might Virginia/Carolina Dra . e alcohol and marketing. A recent article in Popular Mechanics be considered a guilty pleasure, it is important content is 4.7% and 6.9% in our premium to make a signicant comeback in the innate attribute, it can also be developed. American and international marketplace. Although a number of regional breweries, magazine (November 19, 2015) on how teen- David Rolston to remember that potatoes are a vegetable, cheese brand. We have to stay below 7% because including Coors and Rolling Rock, had long I’ve o en thought that one of the key agers deal with technology quoted one young [email protected] curds provide protein, and gravy is, well, gravy. n cider, in Virginia, is classied as a wine. In a Biblical passage, King Solomon pleads, developed a “cult” following, the cra beer elements in the development of imagination man describing his interactions with Internet In fact, we are the largest winery in “Comfort me with apples.” An increasing concept initially became popular in the and creativity occurs in childhood, before chat rooms. He noted that, although you Virginia and about the seventh largest number of devotees would agree that cider we’ve learned too much about limitations and could converse on virtually any subject, the n cidery in the nation.” does just that. 2 4 5

Midway between Chicago and Detroit is the picturesque community of Marshall, Michigan. Once suggested as the site for the state capitol, Marshall is known today for its small-town ambiance, historic architecture and, especially, May 20162016 as the home of Schuler’s Restaurant & Pub. • National Restaurant Association In 1909, Albert Schuler Sr. opened a combination (NRA) Show cigar store and restaurant. A dedicated cook and May 21 - 24 an excellent host, Albert was able to expand with McCormick Place Convention Center Chicago, IL, USA the purchase of the Royal Hotel and Restaurant Booth #3420 in 1924. Renamed Schuler’s, it quickly became a local landmark and favorite eating place for locals and visitors alike. by David Rolston Albert’s love of cooking inspired his family—rst with his son, Winston, and, President and CEO June 20162016 today, as the restaurant operates under the direction of Hans Schuler, the third of ve generations to call this town, and its beloved restaurant, home. Known for its traditional yet • Foodservice at Retail Exchange he current renaissance in beer would come as no surprise to (FARE) Conference creative cuisine and homey atmosphere, Schuler’s has received numerous industry awards, as well as T June 20 - 22 landmark recognition. is dedication to great food and atmosphere continues to attract a devoted Just historians of the beverage. Archeologists at the University of Gaylord Texan Convention Center following. Pennsylvania, analyzing residues found on ancient vats and vessels, Grapevine, TX, USA imagine . . . have determined that people were fermenting beverages as long ago To experience a Michigan tradition, Schuler’s Restaurant is located at 115 S Eagle St., Marshall, Booth #205 as 7000 B.C. More than just a refreshing drink, the fermented grain Michigan, or call 269-781-0600 or visit www.schulersrestaurant.com for more information. n It is the source of all ideas and the home was also more nutritious than cereals of creativity. It can enrich us, delight us, processed by other means. In fact, it appears SeptemberSeptember 20162016 empower us, and frighten us. It is critical that grains selected for development by our • Equipotel to not only our progress but to our very distant ancestors were selected for their ecacy in producing September 19 - 22 existence, and we frequently take it for beverages rather than breads as it São Paulo Exhibition Center granted. It is our imagination. has been previously supposed. São Paulo, Brazil As an engineer, I am especially aware of Beer in some form was produced and consumed in virtually all the tools and skills necessary to develop ancient civilizations. Because brewing was heavily localized, October 20162016 or improve a product or system. But, the a number of regional ingredients were used in its production. really challenging part involves dening Ingredients: In Scandinavian countries, mead, a honey-based brew, is • PIR Expo the end result in the rst place. October 17 - 20 ½ c (115 g) butter ¾ tsp (4 g) celery salt commemorated in legends and stories. Other areas used grains, Crocus Expo International Exhibition Center 2 lbs (907 g) onions, thinly sliced 8 oz (240 ml) dark beer In the late 18th century, James Watt en- including corn and rice, and multiple avoring agents. Moscow, Russia 1-1/2 tsp (7 g) Hungarian paprika 12 slices French bread visioned an improved steam engine that e most signicant event in the history of beer occurred in 1516 when 6 c (1420 ml) beef stock or low-sodium 12 slices Gruyère cheese could pump water from mines. Some the Duke of Bavaria published the “Reinheitsgebot,” or purity law, which • NACS Show canned beef broth Parmesan cheese, grated years later, George Stephenson put a determined that the only allowable ingredients in beer are water, hops, and October 19 - 21 ½ c (118 ml) vegetable oil Salt and pepper to taste steam engine on a platform, connected it Georgia World Congress Center ½ c (63 g) our to wheels, and devised the railroad Atlanta, GA, USA lexibility is the word when it comes to Hatco’s new Hot/Cold Built-In Shelves. Please see “food for thought” on page 4 Instructions: F locomotive. Daimler & Benz rst Available in three simulated stone colors or in Hatco’s signature Hardcoat, these shelves Cook onions with the butter in a small stockpot over medium-high heat until onions are dreamed about a gasoline-powered brown but not burned. is will take about 30 minutes. Stir regularly. Sprinkle in paprika, are o ered in a wide range of sizes, can go from hot to cold in as little as 30 minutes, and • Hostelco vehicle that could transport individuals October 23 - 26 add beef stock, and bring to a boil. easily match up with Hatco’s Heated Built-In Shelves for an integrated look. Gran Via Exhibition Centre where there were roads and then built it. Make a roux at the same time onions are browning by whisking the oil and our together Features include: Barcelona, Spain in a saucepan over medium heat. Watch carefully and stir consistently so as not to burn Henry Ford visualized mass production the roux. It will develop a popcorn smell rst and then slowly turn brown. (You want methods that could produce a low-priced food for thought...... 1, 5 showtime...... 3 “Hot Topics” is produced by • A patent-pending thermal break that reduces condensation and temperature transfer the HATCO Corporation. a rich brown color for this recipe.) Stir the roux into the soup when done and add automobile. And, the list goes on. celery salt. Simmer for at least two hours. • A long exible copper refrigerant line and easy-to-service condensing unit spotlight...... 1, 4, 5 specialty of the house...... 3 Edited by Bette Leque. What’s not commonly realized about Shortly before serving, sprinkle the Parmesan cheese on the slices of bread and toast them • Electronic temperature control and condensing unit imagination is the extent to which it must Trending now...... 2 product prole...... 6 To reach Bette or to be added in the oven. Add the beer and allow the soup to return to serving temperature. Remove to the mailing list, phone from heat. • Cold-only built-in shelves are also available be cultivated if it is to produce valuable Beyond Beer...... 2 414-615-2270 results. As my wife and I proceed with or email her at Ladle soup into individual bowls or serving crocks, top with toasted bread, and place slice For further information, contact your Hatco representative or visit our website at www.hatcocorp.com. is issue of Hot Topics has been printed on recycled paper with non-petroleum inks. [email protected]. Please see “food for thought” on page 5 of Gruyère cheese over top of each bowl. Place under the broiler for a short time, watching You’ll discover how Hatco can bring “top shelf” exibility to your operation. n carefully, until the cheese is melted, bubbly, and slightly brown. n 3 6