Sustainable Development Report 2006 CHAIRMAN’S INTRODUCTION ECO-EFFICIENCY PERFORMANCE
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Consumer Response to Innovative Products
Consumer response to innovative products with application to foods Anne M.K. Michaut Promotoren: prof. dr. ir. H.C.M. van Trijp Hoogleraar in de marktkunde en het consumentengedrag Wageningen Universiteit. prof. dr. ir. J-B.E.M. Steenkamp Hoogleraar in de marketing Universiteit van Tilburg Promotiecommissie: prof. dr. R.T. Frambach, Vrije Universiteit Amsterdam, Nederland prof. dr. B. Wansink, University of Illinois Urbana-Champaign, USA prof. dr. J.H.A. Kroeze, Universiteit Utrecht, Wageningen Universiteit, Nederland prof. dr. G.A. Antonides, Wageningen Universiteit, Nederland Dit onderzoek is uitgevoerd binnen de Mansholt Graduate School. Consumer response to innovative products with application to foods Anne M.K. Michaut Proefschrift ter verkrijging van de graad van doctor op gezag van de rector magnificus van Wageningen Universiteit, prof. dr. ir. L. Speelman, in het openbaar te verdedigen op dinsdag 8 juni 2004 des namiddags te half twee in de Aula. Michaut, Anne Consumer response to innovative products: with application to foods /Anne Michaut PhD thesis, Wageningen University. – With ref. – With summary in English and Dutch ISBN: 90-8504–024-8 Abstract This thesis aims at gaining a deeper understanding of how consumers perceive product newness and how perceived newness affects the market success of new product introductions. It builds on theories in psychology that identified “collative” variables closely associated with newness perceptions on the part of the consumer. Also, it explores the effect of newness on market success after one year and the pattern of market success during that time period. It is hypothesized that perceived newness is a two-dimensional (rather than unitary) construct and that its two dimensions, (1) mere perception of newness and (2) perceived complexity, have different effects on product liking and market success over time. -
Κεφάλαιο 9: Διαδραστικό Μάρκετινγκ (Interactive Marketing): Η Περίπτωση Του DOVE
Κεφάλαιο 9: Διαδραστικό Μάρκετινγκ (Interactive Marketing): Η περίπτωση του DOVE Σύνοψη Στο κεφάλαιο αυτό θα μελετηθεί το διαδραστικό μάρκετινγκ. Είναι φανερό ότι στην εποχή της τεχνολογίας και της άμεσης επικοινωνίας, η αλληλεπίδραση με τους καταναλωτές αποτελεί σημαντικό στοιχείο για μία επιτυχημένη επιχείρηση. Πώς αναπτύσσεται ένα πρόγραμμα διαδραστικού μάρκετινγκ, ποιοι συμμετέχουν, ποια τα πλεονεκτήματα και πώς η επωνυμία τοποθετείται στο μυαλό των καταναλωτών. Αυτά είναι μερικά από τα ζητήματα που θα παρουσιαστούν μέσα από την μελέτη περίπτωσης του προϊόντος Dove. Προαπαιτούμενες γνώσεις Στοιχεία μίγματος επικοινωνίας 9. Εισαγωγή Ένα από τα πιο ισχυρά και αντιπροσωπευτικά επώνυμα προϊόντα περιποίησης γυναικείου σώματος, είναι η σειρά των προϊόντων Dove. Αποτελούν δεκαετίες τώρα μια από τις σημαίες του παγκόσμιου ομίλου Unilever. Με πρώτη κυκλοφορία το 1950, τα προϊόντα Dove κυκλοφορούν πλέον σε πάνω από 80 χώρες, απευθύνονται σε γυναίκες και δευτερευόντως σε άντρες, ενώ αποτελούν μία από τις πιο κερδοφόρες επωνυμίες του ομίλου. Τι είναι όμως αυτό που κάνει την συγκεκριμένη επωνυμία να ξεχωρίζει από τις υπόλοιπες; Ας δούμε αρχικά την αποστολή της: «Να διευρύνουμε τα σημερινά στερεότυπα για τη γυναικεία ομορφιά, ώστε να κάνει τις γυναίκες να νιώθουν όμορφες κάθε μέρα, να θεωρήσουν τον εαυτό τους σημαντικό και γι’ αυτό να τον προσέξουν». Τι σημαίνει όμως αυτό στην πράξη; Στην μελέτη περίπτωσης που ακολουθεί, αναλύεται η τελευταία επικοινωνιακή εκστρατεία του Dove– με τίτλο «Campaign for Real Beauty». Περιγράφονται βασικά ζητήματα σχετικά με την επωνυμία, για την καλύτερη κατανόηση της στρατηγικής μάρκετινγκ που εφαρμόζει. Τέλος, με αφορμή της προαναφερθείσας καμπάνιας θα δούμε πως το Dove γνωρίζει σήμερα μεγάλη επιτυχία χάρη στην εφαρμογή του Interactive Marketing (Διαδραστικό Μάρκετινγκ). -
The Formation of Unilever 16944-Unilever 20Pp A5:Layout 1 15/11/11 14:35 Page 2
16944-Unilever 20pp A5:Layout 1 15/11/11 14:35 Page 1 The Formation of Unilever 16944-Unilever 20pp A5:Layout 1 15/11/11 14:35 Page 2 Unilever House, London, c1930 16944-Unilever 20pp A5:Layout 1 15/11/11 14:36 Page 03 In September 1929 an agreement was signed which created what The Economist described as "one of the biggest industrial amalgamations in European history". It provided for the merger in the following year of the Margarine Union and Lever Brothers Limited. The Margarine Union had been formed in 1927 by the Van den Bergh and Jurgens companies based in the Netherlands, and was later joined by a number of other Dutch and central European companies. Its main strength lay in Europe, especially Germany and the UK and its interests, whilst mostly in margarine and other edible fats, were also oil milling and animal feeds, retail companies and some soap production. Lever Brothers Limited was based in the UK but owned companies throughout the world, especially in Europe, the United States and the British Dominions. Its interests were in soap, toilet preparations, food (including some margarine), oil milling and animal feeds, plantations and African trading. One of the main reasons for the merger was competition for raw materials - animal and vegetable oils - used in both the manufacture of margarine and soap. However, the two businesses were very similar, so it made sense to merge as Unilever rather than continue to compete for the same raw materials and in the same markets. To understand how Unilever came into being you have to go back to the family companies that were instrumental in its formation. -
Sustainable Development Report 2007: Introduction & Our
Sustainable Development Report 2007: Introduction & Our business and impacts Introduction and Our business & impacts Welcome to Unilever's Sustainable Development Report 2007 where we set out our approach and performance on the sustainability issues facing our business. Contents Patrick Cescau’s introduction .................................................................2 About this report..................................................................................4 Assurance ..................................................................................5 Our business & impacts.........................................................................6 Our impacts ...............................................................................8 Our brands in society.................................................................11 Our values & strategy .........................................................................14 Our values ...............................................................................15 Strategy & governance...............................................................17 Governance..............................................................................22 Engaging with stakeholders ........................................................25 Measurement............................................................................32 Reporting.................................................................................33 Unilever Basis of Reporting 2007 .................................................36 -
Mkt Mix- Uniliver
Home » Business » Marketing » Project Report on Marketing Strategy of Unilever Bangladesh Project Report on Marketing Strategy of Unilever Bangladesh Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this report. To prepare this report I have come across with different information of the Uniliver. From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh. -
Estimation of Polyphenol Intake and the Association with Cognitive
i Estimation of polyphenol intake and the association with cognitive performance in UK women Hanis Mastura Yahya Submitted in accordance with the requirements for the degree of Doctor of Philosophy The University of Leeds School of Food Science and Nutrition Institute of Psychological Sciences November 2013 ii The candidate confirms that the work submitted is her own and that appropriate credit has been given where reference has been made to the work of others. This copy has been supplied on the understanding that it is copyright material and that no quotation from the thesis may be published without proper acknowledgment. © 2013 The University of Leeds and Hanis Mastura Yahya iii Acknowledgements I view the journey to complete my PhD degree as a colourful experience that has taught me about myself. Above all, I would never have been able to complete my thesis without blessings and guidance from Allah. My deepest gratitude goes to all my supervisors who without them my PhD journey would have been much more difficult. Firstly, I offer my deepest appreciation to Professor Gary Williamson for the opportunity he gave to work under his supervision. His mentorship was paramount in providing me with excellent guidance, patience, and detailed and constructive comments which are crucial for my long-term development. To Prof Louise Dye for the patient guidance, persistent support and encouragement which really helped me to have the confidence to carry out my study in the field that I have always been passionate about – Psychology. Finally, to Dr Andrea Day, for her unlimited advice, encouragement and sharing that lifted up my spirit and enthusiasm throughout the ups and downs of the journey. -
Making Sustainable Living Commonplace
Hindustan Unilever LimitedHindustan Unilever FOR FURTHER INFORMATION ON OUR ECONOMIC, ENVIRONMENTAL AND SOCIAL PERFORMANCE, PLEASE VISIT OUR WEBSITE: WWW.HUL.CO.IN Annual Report 2014-15 HINDUSTAN UNILEVER LIMITED Registered Office: Unilever House, B. D. Sawant Marg, Chakala, Andheri (East), Mumbai - 400 099 CIN : L15140MH1933PLC002030 HUL INVESTOR RELATIONS APP MAKING Scan the code given below to download the HUL Investor Relations App for iOS and Android SUSTAINABLE LIVING COMMONPLACE ANNUAL REPORT 2014-15 Awards and Recognition FINANCIAL YEAR 2014-15 SAW MANY SUCCESSES. SOME OF THE ACHIEVEMENTS ARE LISTED BELOW. 1 2 3 4 1 BrandZTM Awards 2 ‘Client of the Year’ at Effies 3 Dun and Bradstreet Corporate Awards 4 Greentech Award OUR BRANDS • HUL was recognised as the ‘Top Indian SUSTAINABILITY • HUL was the No. 1 Indian company to Company’ in FMCG sector at Dun & • HUL’s Project Shakti received the feature on the Forbes list of the World’s Bradstreet Corporate Awards. ‘Porter Prize’ for ‘Creating Shared Most Innovative Companies. Value’. • HUL was ranked No. 3 in Fortune • HUL’s mobile radio channel ‘Kan India’s list of most admired companies. • HUL’s Silvassa manufacturing cluster Khajura Tesan’ won three Gold Lions at was conferred the prestigious Sankalp the Cannes International Festival of • HUL ranked No. 3 in the 2014 Global Award 2014 by the Administration of Creativity. Aon Hewitt Top Companies for Leaders Dadra and Nagar Haveli for the survey. outstanding work done in uplifting the • Ten HUL brands featured in the first region under the USLP-linked ‘Prabhat’ ever BrandZ™ Top 50 Most Valuable • HUL earned the highest recognition of initiative. -
Environmental Performance Management in Multinational
Department of Business and Management Chair of International Business Environmental Performance Management in Multinational Corporations Supervisor Candidate Roberto Dandi Barbara Canepari Co-supervisor ID 665581 Karynne Turne Academic Year 2016/2017 Table of Contents 1. Introduction 1.1. Business Ethics and Corporate Social Responsibility 1.2. Environmental issue in the globalization era 1.3. The legal framework: hard and soft laws 2. Corporate Environmental Responsibility in Management literature 2.1 Sustainability and triple bottom line 2.2 Institutional Theory and Self- regulation 2.3 Competitive advantage and the Natural Resource-Based View 2.4 The Natural Resource-Based View of the Firm: fifteen years after 2.5 Corporate Environmental Management: theoretical framework 2.6 Drivers of Environmental Management implementation 2.7 A drawback: The Greenwashing Concept 3. Environmental Management in Multinational Companies 3.1 International business challenges 3.1.1 Regulatory turbulence and pollution havens 3.1.2 The Global Supply Chain 3.2 Cross border Environmental Management: concepts and strategies 4. Environmental Performance Management Tools and Techniques 4.1 Environmental Management Systems 4.2 ISO series and EMAS 4.3 Environmental Audit 4.4 Life Cycle Assessment (LCA) 4.5 Ecolabelling 4.6 Environmental Performance Evaluation and Reporting 4.7 Other tools 5. Unilever: a longstanding commitment to sustainability 5.1 Company Overview 5.1.1 History 5.1.2 Mission, values and corporate culture 5.1.3 Organizational structure, strategy and performance 5.1.4 Brands and products 5.2 Embedding sustainability into corporate strategy 5.2.1 Unilever Sustainable Living Plan (USLP) 5.3 Managing the environmental performance 5.3.1 Life Cycle Assessment 5.3.2 Working with suppliers 5.3.3 Working with consumers and employees 5.4 The sustainable agriculture goal 5.4.1 Mainstreaming sustainable agriculture practices 5.4.2 Knorr Sustainability Partnership 6. -
9+2+1 5+1+1 13+3+1
StarT je IJsseIzoeN nu met korTINg! BestEl vIa: Www.UnIlEverOnlINe.nL/ola AlleEn dIT jaAr eEn eXtra doos gRatIs 13+3+1 Of:9+2+1 Of: 5+1+1 13 doZen + 3 grAtIs dOzen 9 doZen + 2 grAtIs dOzen 5 doZen + 1 grAtIs dOos + 1 exTra Doos + 1 exTra Doos + 1 exTra Doos Indien je 13 dozen bestelt ontvang je Indien je 9 dozen bestelt ontvang je Indien je 5 dozen bestelt ontvang je 1 doos Magnum Ruby 90ml, 1 doos Solero 1 doos Magnum Ruby 90ml & 1 doos Solero 1 doos Magnum Ruby 90ml GRATIS & 65% fruit Mango 68ml, 1 doos Twister 3-ster 70ml 65% fruit Mango 68ml GRATIS & alleen dit alleen dit jaar 1 doos extra Kinder Bueno & alleen dit jaar 1 doos extra Kinder Bueno jaar 1 doos extra Kinder Bueno Ice Cream Ice Cream Cone 90ml GRATIS!! Ice Cream Cone 90ml GRATIS! Cone 90ml GRATIS! Maak gebruik van deze actie via www.unileveronline.nl/ola en log in met jouw Unilever Online-code (UO-code). Deze actie is geldig tot en met 12 april (Pasen). Maximaal 1 opstartorder per outlet. SPECIALE AANBIEDINGEN Bestel uw producten snel en gemakkelijk via internet. Nog geen account? Neem dan contact op met de verkoop binnendienst of met uw vertegenwoordiger. Tel: 075 - 684 30 55 Bestellingen per telefoon: 075 684 78 60 E: [email protected] Bestelling per fax: 075 684 11 91 www.vhcjongensbv.nl U kunt deze acƟ e ook online bekijken op onze website. Prijswijzigingen en drukfouten voorbehouden. AssoRtImEnt 2020 Stuks Cons. adv. Out of Stuks Cons. -
Read the Full PDF
Trim 1/2 in off the top of all covers Front edge of spine-----------8.875in from the front edge of the paper. Trim small here ----- Trim large here --- *Small covers trim to (14.625 x 9.4) *Large covers trim to (18.875 x 11.4) Let Them Eat Precaution Let Them Eat Precaution How Politics Is Undermining the Genetic Revolution in Agriculture Edited by Jon Entine The AEI Press Publisher for the American Enterprise Institute WASHINGTON, D.C. Distributed to the Trade by National Book Network, 15200 NBN Way, Blue Ridge Summit, PA 17214. To order call toll free 1-800-462-6420 or 1-717-794-3800. For all other inquiries please contact the AEI Press, 1150 Seventeenth Street, NW, Washington, DC 20036 or call 1-800-862-5801. This publication, and the research and conference that led to it, were funded by the American Enterprise Institute’s National Research Initiative and by AEI’s Inez and William Mabie Endowment for Agricultural Policy Research. Library of Congress Cataloging-in-Publication Data Let them eat precaution: how politics is undermining the genetic revolu- tion in agriculture / edited by Jon Entine p. cm. Includes bibliographical references and index. ISBN 0-8447-4200-7 (cloth: alk. paper) 1. Plant biotechnology. 2. Plant biotechnology—Social aspects. 3. Transgenic plants. 4. Transgenic plants—Risk assessment. 5. Food supply. I. Entine, Jon. SB106.B56L48 2005 631.5'233—dc22 2005007449 11 10 09 08 07 06 1 2 3 4 5 6 © 2006 by the American Enterprise Institute for Public Policy Research, Washington, D.C. -
Annual Review 2006 This PDF Version of the Unilever Annual Review 2006 Is an Exact Copy of the Document Provided to Unilever’S Shareholders
Disclaimer Notes to the Annual Review 2006 This PDF version of the Unilever Annual Review 2006 is an exact copy of the document provided to Unilever’s shareholders. It is a short form document that contains extracts and summaries only of the information given in the Unilever Annual Report and Accounts 2006 (“the Full Report”). The Full Report should be referred to for a fuller understanding of the results and state of affairs of Unilever. The Summary Financial Statement in the Unilever Annual Review 2006 has been examined by our auditors. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Disclaimer Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Review does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified on the final page of the Full Report. Unilever accepts no responsibility for any information on other websites that may be accessed from this site by hyperlinks. -
Bijlagen: Wat Blijft Er Over Van Mijn Persbericht?
Bijlagen: Wat blijft er over van mijn persbericht? * Structuurverschuivingen in de opening van een persbericht bij de verwerking naar een nieuwsbericht * Chantal Joore Master Communicatiestudies Faculteit Letteren – Universiteit Utrecht Begeleider: Henk Pander Maat 2e begeleider: Bregje Holleman XX Oktober 2007 Bijlage 1: Volledige Tabellen – Wat blijft er over van mijn persbericht? Chantal Joore Bijlage 1: Volledige tabellen In deze bijlage staan de volledige tabellen opgenomen uit het rapport. Volledige Tabel 7. Bestemming meest voorkomende persberichtelementen in opening nieuwsbericht NIEUWSBERICHT Terug Totaal Niet in PERS- Sub- Zin Zin Zin Zin Zin Zin Zin Zin in rest Kop in nieuws- TOTAAL kop 1 2 3 4 5 6 7 8 nieuws- BERICHT opening bericht bericht 40 Kop 25 1 9 3 2 0 0 0 0 0 4 15 59 (67,8%) Subkop 0 0 0 0 0 0 0 0 0 0 0 1 7 8 54 Zin 1 2 0 32 11 5 3 1 0 0 0 9 14 77 (70,1%) 26 Zin 2 0 0 8 10 5 1 1 0 1 0 13 26 65 (40%) 17 Zin 3 0 0 2 4 7 3 1 0 0 0 13 24 54 (31,5%) 16 Zin 4 0 0 1 4 3 5 1 1 0 1 4 19 39 (41%) 6 Zin 5 0 0 1 0 2 0 1 1 0 1 4 11 21 (28,6%) 1 Zin 6 0 0 0 0 0 0 1 0 0 0 4 6 11 (9,1%) 1 Zin 7 0 0 0 0 1 0 0 0 0 0 1 3 5 (20%) 1 Zin 8 0 0 0 0 0 0 0 0 1 0 0 1 2 (50%) Zin 9 0 0 0 0 0 0 0 0 0 0 0 0 2 2 161 53 129 Totaal 27 1 52 32 25 12 6 2 2 2 343 (46,9%) (15,5%) (37,6%) Pagina 2 van 97 Bijlage 1: Volledige Tabellen – Wat blijft er over van mijn persbericht? Chantal Joore Volledige Tabel 8.