UNILEVER PLC UK Governance Service
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Κεφάλαιο 9: Διαδραστικό Μάρκετινγκ (Interactive Marketing): Η Περίπτωση Του DOVE
Κεφάλαιο 9: Διαδραστικό Μάρκετινγκ (Interactive Marketing): Η περίπτωση του DOVE Σύνοψη Στο κεφάλαιο αυτό θα μελετηθεί το διαδραστικό μάρκετινγκ. Είναι φανερό ότι στην εποχή της τεχνολογίας και της άμεσης επικοινωνίας, η αλληλεπίδραση με τους καταναλωτές αποτελεί σημαντικό στοιχείο για μία επιτυχημένη επιχείρηση. Πώς αναπτύσσεται ένα πρόγραμμα διαδραστικού μάρκετινγκ, ποιοι συμμετέχουν, ποια τα πλεονεκτήματα και πώς η επωνυμία τοποθετείται στο μυαλό των καταναλωτών. Αυτά είναι μερικά από τα ζητήματα που θα παρουσιαστούν μέσα από την μελέτη περίπτωσης του προϊόντος Dove. Προαπαιτούμενες γνώσεις Στοιχεία μίγματος επικοινωνίας 9. Εισαγωγή Ένα από τα πιο ισχυρά και αντιπροσωπευτικά επώνυμα προϊόντα περιποίησης γυναικείου σώματος, είναι η σειρά των προϊόντων Dove. Αποτελούν δεκαετίες τώρα μια από τις σημαίες του παγκόσμιου ομίλου Unilever. Με πρώτη κυκλοφορία το 1950, τα προϊόντα Dove κυκλοφορούν πλέον σε πάνω από 80 χώρες, απευθύνονται σε γυναίκες και δευτερευόντως σε άντρες, ενώ αποτελούν μία από τις πιο κερδοφόρες επωνυμίες του ομίλου. Τι είναι όμως αυτό που κάνει την συγκεκριμένη επωνυμία να ξεχωρίζει από τις υπόλοιπες; Ας δούμε αρχικά την αποστολή της: «Να διευρύνουμε τα σημερινά στερεότυπα για τη γυναικεία ομορφιά, ώστε να κάνει τις γυναίκες να νιώθουν όμορφες κάθε μέρα, να θεωρήσουν τον εαυτό τους σημαντικό και γι’ αυτό να τον προσέξουν». Τι σημαίνει όμως αυτό στην πράξη; Στην μελέτη περίπτωσης που ακολουθεί, αναλύεται η τελευταία επικοινωνιακή εκστρατεία του Dove– με τίτλο «Campaign for Real Beauty». Περιγράφονται βασικά ζητήματα σχετικά με την επωνυμία, για την καλύτερη κατανόηση της στρατηγικής μάρκετινγκ που εφαρμόζει. Τέλος, με αφορμή της προαναφερθείσας καμπάνιας θα δούμε πως το Dove γνωρίζει σήμερα μεγάλη επιτυχία χάρη στην εφαρμογή του Interactive Marketing (Διαδραστικό Μάρκετινγκ). -
The Formation of Unilever 16944-Unilever 20Pp A5:Layout 1 15/11/11 14:35 Page 2
16944-Unilever 20pp A5:Layout 1 15/11/11 14:35 Page 1 The Formation of Unilever 16944-Unilever 20pp A5:Layout 1 15/11/11 14:35 Page 2 Unilever House, London, c1930 16944-Unilever 20pp A5:Layout 1 15/11/11 14:36 Page 03 In September 1929 an agreement was signed which created what The Economist described as "one of the biggest industrial amalgamations in European history". It provided for the merger in the following year of the Margarine Union and Lever Brothers Limited. The Margarine Union had been formed in 1927 by the Van den Bergh and Jurgens companies based in the Netherlands, and was later joined by a number of other Dutch and central European companies. Its main strength lay in Europe, especially Germany and the UK and its interests, whilst mostly in margarine and other edible fats, were also oil milling and animal feeds, retail companies and some soap production. Lever Brothers Limited was based in the UK but owned companies throughout the world, especially in Europe, the United States and the British Dominions. Its interests were in soap, toilet preparations, food (including some margarine), oil milling and animal feeds, plantations and African trading. One of the main reasons for the merger was competition for raw materials - animal and vegetable oils - used in both the manufacture of margarine and soap. However, the two businesses were very similar, so it made sense to merge as Unilever rather than continue to compete for the same raw materials and in the same markets. To understand how Unilever came into being you have to go back to the family companies that were instrumental in its formation. -
Sustainable Development Report 2007: Introduction & Our
Sustainable Development Report 2007: Introduction & Our business and impacts Introduction and Our business & impacts Welcome to Unilever's Sustainable Development Report 2007 where we set out our approach and performance on the sustainability issues facing our business. Contents Patrick Cescau’s introduction .................................................................2 About this report..................................................................................4 Assurance ..................................................................................5 Our business & impacts.........................................................................6 Our impacts ...............................................................................8 Our brands in society.................................................................11 Our values & strategy .........................................................................14 Our values ...............................................................................15 Strategy & governance...............................................................17 Governance..............................................................................22 Engaging with stakeholders ........................................................25 Measurement............................................................................32 Reporting.................................................................................33 Unilever Basis of Reporting 2007 .................................................36 -
Schedule 14A
Use these links to rapidly review the document TABLE OF CONTENTS Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ☒ Filed by a Party other than the Registrant o Check the appropriate box: o Preliminary Proxy Statement o Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ☒ Definitive Proxy Statement o Definitive Additional Materials o Soliciting Material under §240.14a-12 Quanterix Corporation (Name of Registrant as Specified In Its Charter) (Name of Person(s) Filing Proxy Statement, if other than the Registrant) Payment of Filing Fee (Check the appropriate box): ☒ No fee required. o Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11. (1) Title of each class of securities to which transaction applies: (2) Aggregate number of securities to which transaction applies: (3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined): (4) Proposed maximum aggregate value of transaction: (5) Total fee paid: o Fee paid previously with preliminary materials. o Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing. -
Names | Figures | Facts2011
c t s | f a e s R g u I f | s e M a n 2011 | 2012 2011/2012 edition • E 941 137 875 137 941 E • edition 2011/2012 Please fill out in block letters Place Name stamp here First name Street address Postal code / city Reply Country Bayer AG c/o Finger Marketing Services Email Postfach 100 538 41405 Neuss Germany Phone polyurethane foam. a polyurethane of micrograph electron scanning a viewing University Aachen of d’Elia Daniela scientist and MaterialScience, Bayer manager at project Gürtler, Christoph Dr. chemist shows picture The polymers. of manufacture the in materials raw fossil conventional The idea is to chemically bind bind chemically to is idea The production. industrial sustainable for material raw valuable a as dioxide carbon climate-damaging using at aimed project duction” Pro “Dream the in industry and science with partnering is Bayer c ove R P I ctu R e co 2 and use it to partially replace replace partially to it use and rwth - The product names designated with l Germany, respectively. to Bayer Schering Pharma AG, Berlin, Germany, or its predecessor, Schering AG, Berlin,The names “Bayer Schering Pharma” or “Schering” as used in this publication always referImportant Information future events or developments. no liability whatsoever to update these forward-looking statements orports, to conform them which to are available on the Bayer website at www.bayer.com. The company assumesthe estimates given here. These factors include those described in Bayer’s publishedactual future re results, financial situation, development or performance of knownthe company risks, and uncertainties and other factors could lead to material differencesand forecasts between made the by Bayer Group or subgroup management. -
Mkt Mix- Uniliver
Home » Business » Marketing » Project Report on Marketing Strategy of Unilever Bangladesh Project Report on Marketing Strategy of Unilever Bangladesh Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this report. To prepare this report I have come across with different information of the Uniliver. From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh. -
Global CEO Appointments: About the High Pay Centre Contents a Very Domestic Issue
THE NEW CLOSED SHOP: GLOBALWHO’S DECIDING CEO APPOINTMENTS:ON PAY? THE MAKE UP OF REMUNERATION COMMITTEES A VERY DOMESTIC ISSUE High Pay Centre Global CEO appointments: About the High Pay Centre Contents A very domestic issue The High Pay Centre is an The High Pay Centre is resolutely independent non-party think tank independent and strictly non- 4 Foreword established to monitor pay at the partisan. It is increasingly clear that top of the income distribution and there has been a policy and market 5 Executive Summary set out a road map towards better failure in relation to pay at the top business and economic success. of companies and the structures 6 Introduction of business over a period of years We aim to produce high quality under all governments. It is now 7 North America: Staying home research and develop a greater essential to persuade all parties that understanding of top rewards, there is a better way. 9 Western Europe: Trickling across the pond company accountability and business performance. We will The High Pay Centre is grateful to its 12 China: From state to state communicate evidence for change supporters for funding this work. to policymakers, companies and 13 Japan: Decades on a ladder other interested parties to build a @highpaycentre consensus for business renewal. www.highpaycentre.org 14 Rest of Asia: More introspection 15 Eastern Europe: Putin’s boys This report was prepared for 15 Latin America: Impregnable borders the High Pay Centre by David Bolchover. David Bolchover is 16 Conclusion the author of Pay Check: Are Top Earners Really Worth It? and he sits 18 Appendix: Methodology and companies in the study on the advisory board of the High Pay Centre. -
Making Sustainable Living Commonplace
Hindustan Unilever LimitedHindustan Unilever FOR FURTHER INFORMATION ON OUR ECONOMIC, ENVIRONMENTAL AND SOCIAL PERFORMANCE, PLEASE VISIT OUR WEBSITE: WWW.HUL.CO.IN Annual Report 2014-15 HINDUSTAN UNILEVER LIMITED Registered Office: Unilever House, B. D. Sawant Marg, Chakala, Andheri (East), Mumbai - 400 099 CIN : L15140MH1933PLC002030 HUL INVESTOR RELATIONS APP MAKING Scan the code given below to download the HUL Investor Relations App for iOS and Android SUSTAINABLE LIVING COMMONPLACE ANNUAL REPORT 2014-15 Awards and Recognition FINANCIAL YEAR 2014-15 SAW MANY SUCCESSES. SOME OF THE ACHIEVEMENTS ARE LISTED BELOW. 1 2 3 4 1 BrandZTM Awards 2 ‘Client of the Year’ at Effies 3 Dun and Bradstreet Corporate Awards 4 Greentech Award OUR BRANDS • HUL was recognised as the ‘Top Indian SUSTAINABILITY • HUL was the No. 1 Indian company to Company’ in FMCG sector at Dun & • HUL’s Project Shakti received the feature on the Forbes list of the World’s Bradstreet Corporate Awards. ‘Porter Prize’ for ‘Creating Shared Most Innovative Companies. Value’. • HUL was ranked No. 3 in Fortune • HUL’s mobile radio channel ‘Kan India’s list of most admired companies. • HUL’s Silvassa manufacturing cluster Khajura Tesan’ won three Gold Lions at was conferred the prestigious Sankalp the Cannes International Festival of • HUL ranked No. 3 in the 2014 Global Award 2014 by the Administration of Creativity. Aon Hewitt Top Companies for Leaders Dadra and Nagar Haveli for the survey. outstanding work done in uplifting the • Ten HUL brands featured in the first region under the USLP-linked ‘Prabhat’ ever BrandZ™ Top 50 Most Valuable • HUL earned the highest recognition of initiative. -
Environmental Performance Management in Multinational
Department of Business and Management Chair of International Business Environmental Performance Management in Multinational Corporations Supervisor Candidate Roberto Dandi Barbara Canepari Co-supervisor ID 665581 Karynne Turne Academic Year 2016/2017 Table of Contents 1. Introduction 1.1. Business Ethics and Corporate Social Responsibility 1.2. Environmental issue in the globalization era 1.3. The legal framework: hard and soft laws 2. Corporate Environmental Responsibility in Management literature 2.1 Sustainability and triple bottom line 2.2 Institutional Theory and Self- regulation 2.3 Competitive advantage and the Natural Resource-Based View 2.4 The Natural Resource-Based View of the Firm: fifteen years after 2.5 Corporate Environmental Management: theoretical framework 2.6 Drivers of Environmental Management implementation 2.7 A drawback: The Greenwashing Concept 3. Environmental Management in Multinational Companies 3.1 International business challenges 3.1.1 Regulatory turbulence and pollution havens 3.1.2 The Global Supply Chain 3.2 Cross border Environmental Management: concepts and strategies 4. Environmental Performance Management Tools and Techniques 4.1 Environmental Management Systems 4.2 ISO series and EMAS 4.3 Environmental Audit 4.4 Life Cycle Assessment (LCA) 4.5 Ecolabelling 4.6 Environmental Performance Evaluation and Reporting 4.7 Other tools 5. Unilever: a longstanding commitment to sustainability 5.1 Company Overview 5.1.1 History 5.1.2 Mission, values and corporate culture 5.1.3 Organizational structure, strategy and performance 5.1.4 Brands and products 5.2 Embedding sustainability into corporate strategy 5.2.1 Unilever Sustainable Living Plan (USLP) 5.3 Managing the environmental performance 5.3.1 Life Cycle Assessment 5.3.2 Working with suppliers 5.3.3 Working with consumers and employees 5.4 The sustainable agriculture goal 5.4.1 Mainstreaming sustainable agriculture practices 5.4.2 Knorr Sustainability Partnership 6. -
Marijn Dekkers, Ph.D., Elected to FNIH Board of Directors NORTH
Marijn Dekkers, Ph.D., Elected to FNIH Board of Directors NORTH BETHESDA, MD, July 24, 2018 — The Board of Directors of the Foundation for the National Institutes of Health (FNIH) has elected world-renowned scientific leader Marijn Dekkers, Ph.D., Chairman of Unilever, as its newest member. Dr. Dekkers’ appointment took effect on May 17, 2018. “We are privileged to welcome Marijn to the FNIH Board of Directors,” said Steven M. Paul, M.D., Chairman of the FNIH Board. “His wealth of experience in scientific research and business management will help shape the Foundation’s future as we work together to improve human health through pioneering biomedical research.” A world-class businessman with more than three decades of corporate governance and scientific research experience, Dr. Dekkers is currently the Chairman of Unilever and the Founder and Chairman of Novalis LifeSciences LLC, an investment and advisory firm for the life science industry. He served as CEO of Bayer AG, a global life sciences company, from 2010 to 2016 and as CEO of Thermo Fisher Scientific Inc., a global leader in the manufacturing of laboratory instruments, from 2002 to 2009. Prior to that time, he managed various business units at Honeywell International. Originally from The Netherlands, Dr. Dekkers started his career working as a scientist at General Electric. He holds a Ph.D. and M.S. in chemical engineering from the University of Eindhoven and a B.S. in chemistry from the Radboud University, both in The Netherlands. “The FNIH has a long history of building effective partnerships that unite the public and private sectors to propel innovative biomedical research,” said Dr. -
Tea and Sustainability at Unilever: Turning Over a New Leaf (A)
case 1-429-413 February 27, 2015 Tea and Sustainability at Unilever: Turning Over a New Leaf (A) Introduction Michiel Leijnse was never much a fan of big band swing music, but he had to respect Frank Sinatra. “Old Blue Eyes” could not have been more right than when he sang, “I love Paris in the winter when it drizzles,” he thought. Looking out his window from Unilever’s offices on Rue François Jacob, Leijnse took a long sip from his warm cup of Lipton tea and felt a moment of intense comfort. Unfortunately, the moment did not last long — he was shaken back to reality by a major decision he faced about the very beverage he held. As the tourists still milled about after ringing in the year 2007 in the City of Lights, Leijnse was beginning his ninth full month as the global brand development director of Lipton Tea. He had been with Unilever in different brand management capacities at various locations throughout the world since 1994,1 so he was no stranger to making big decisions. Nevertheless, this one seemed particularly significant; the scale of changes, the future of the brand, and the financial implications of sourcing Lipton Tea sustainably would be discussed. The impacts of this decision could influence the direction of Unilever’s multinational business strategy. It seemed almost too much to internalize, but he needed to find a way to do so. In a few short hours, he faced a very important meeting with Unilever Chief Executive Officer Patrick Cescau to discuss tea. History of Unilever The origins of Unilever date back to the 1870s in the Netherlands.2 Antonius Johannes Jurgens and Samuel Van den Bergh each ran family butter companies that exported to the United Kingdom. -
Francis Marion University
Francis Marion University BUSI – 458: Strategic Management Dr. Fred R. David Students: Rabea Graessner Michael Ward Company: Colgate-Palmolive “The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of [their] success.” (https://www.colgatepalmolive.com/en-us/about/history, 08/28/2018; 08:24 pm) Table of Content Introduction ................................................................................................................................ 4 1. Old Vision Statement.......................................................................................................... 4 2. Revised Vision Statement ................................................................................................... 4 3. Old Mission Statement ....................................................................................................... 5 4. Proposed Mission Statement ............................................................................................. 7 5. External Factor Evaluation Matrix (EFE Matrix, EFEM) ...................................................... 7 6. The Competitive ................................................................................................................. 9 6.1 The Competitors ..............................................................................................................