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Logistics Efficiency Development in Distribution and Damage Control”
Internship report On “Logistics Efficiency Development in Distribution and Damage Control” Prepared For: Ms. Mahtab Faruqui Senior Lecturer BRAC Business School BRAC University. Prepared By: Irfan Rafique ID: 08104001 BRAC Business School BRAC University. Date: 23rd January, 2012. Letter of transmittal January 23rd, 2012 Ms. Mahtab Faruqui Senior Lecturer BRAC Business School BRAC University. Subject: Submission of internship report. Dear Madam, I would like to take the opportunity to thank you for the guidance and support you have provided me during the course of this report. I also want to express deep gratuities to Mr. Rezwan Hamid, Territory manager, Tejgoan territory for his cooperation and supervision. In this report this report I tried my level best to provide authentic information. I also tried to reflect my experience driven learning and findings. I request you to excuse me for any mistake despite my best effort. I also appreciate if you enlighten me with your thoughts and views regarding the report. Also, if you wish to enquire about any aspect of my report, I would gladly answer your questions. Yours Sincerely, Irfan Rafique ID: 08104001 BRAC Business School BRAC University ACKNOWLEDGEMENT Prosperous conclusion of any course requires support from various personal and I was fortunate to have support, direction and supervision in every aspect from my teacher, Unilever officials and friends. I would also like to express my cordial thanks and gratitude to my supervisor of internship program Ms. Mahtab Faruqui, senior lecturer for farm encouragement as well as guidance in preparing this report. I acknowledge my gratitude to Mr. Rezwan Hamid for his guidance, cooperation and help. -
Κεφάλαιο 9: Διαδραστικό Μάρκετινγκ (Interactive Marketing): Η Περίπτωση Του DOVE
Κεφάλαιο 9: Διαδραστικό Μάρκετινγκ (Interactive Marketing): Η περίπτωση του DOVE Σύνοψη Στο κεφάλαιο αυτό θα μελετηθεί το διαδραστικό μάρκετινγκ. Είναι φανερό ότι στην εποχή της τεχνολογίας και της άμεσης επικοινωνίας, η αλληλεπίδραση με τους καταναλωτές αποτελεί σημαντικό στοιχείο για μία επιτυχημένη επιχείρηση. Πώς αναπτύσσεται ένα πρόγραμμα διαδραστικού μάρκετινγκ, ποιοι συμμετέχουν, ποια τα πλεονεκτήματα και πώς η επωνυμία τοποθετείται στο μυαλό των καταναλωτών. Αυτά είναι μερικά από τα ζητήματα που θα παρουσιαστούν μέσα από την μελέτη περίπτωσης του προϊόντος Dove. Προαπαιτούμενες γνώσεις Στοιχεία μίγματος επικοινωνίας 9. Εισαγωγή Ένα από τα πιο ισχυρά και αντιπροσωπευτικά επώνυμα προϊόντα περιποίησης γυναικείου σώματος, είναι η σειρά των προϊόντων Dove. Αποτελούν δεκαετίες τώρα μια από τις σημαίες του παγκόσμιου ομίλου Unilever. Με πρώτη κυκλοφορία το 1950, τα προϊόντα Dove κυκλοφορούν πλέον σε πάνω από 80 χώρες, απευθύνονται σε γυναίκες και δευτερευόντως σε άντρες, ενώ αποτελούν μία από τις πιο κερδοφόρες επωνυμίες του ομίλου. Τι είναι όμως αυτό που κάνει την συγκεκριμένη επωνυμία να ξεχωρίζει από τις υπόλοιπες; Ας δούμε αρχικά την αποστολή της: «Να διευρύνουμε τα σημερινά στερεότυπα για τη γυναικεία ομορφιά, ώστε να κάνει τις γυναίκες να νιώθουν όμορφες κάθε μέρα, να θεωρήσουν τον εαυτό τους σημαντικό και γι’ αυτό να τον προσέξουν». Τι σημαίνει όμως αυτό στην πράξη; Στην μελέτη περίπτωσης που ακολουθεί, αναλύεται η τελευταία επικοινωνιακή εκστρατεία του Dove– με τίτλο «Campaign for Real Beauty». Περιγράφονται βασικά ζητήματα σχετικά με την επωνυμία, για την καλύτερη κατανόηση της στρατηγικής μάρκετινγκ που εφαρμόζει. Τέλος, με αφορμή της προαναφερθείσας καμπάνιας θα δούμε πως το Dove γνωρίζει σήμερα μεγάλη επιτυχία χάρη στην εφαρμογή του Interactive Marketing (Διαδραστικό Μάρκετινγκ). -
1. Introduction
1. INTRODUCTION 1.1 Background to Unilever Sri Lanka Unilever's association with the country, Ceylon at the time, began in the early 1900s with brands such as Sunlight, Lux and Pears Rose being available for sale in the local market. In 1927 imports and distribution was organised with the appointment of a sole agent Sankar Aiyars. In 1938, with the sales of Sunlight reaching 2000 tons and Lux reaching 200 tons Lever Brothers Ceylon Limited was incorporated. This was followed with the establishment of a soap factory in Grandpass Colombo in April 1940. Bakery fats and Margarine manufacture commenced in 1941 and in 1958 the company established its own selling and distribution organisation (Sankalana, 2009). Over the years the organisation expanded and the business activities of Unilever were managed through Lever Brothers Ceylon Limited, Lipton, Brooke Bond, Ceytea, Lever Aqua Products and Premier Foods. The organisation was restructured in 1991 to bring all legal entities under the umbrella of Unilever Ceylon. Since then the business was managed by two divisions namely Consumer Division and Tea Division. Since 1996, the consolidated business entity is known as Unilever Sri Lanka Limited (USL) with its head office and main food and home and personal care (HPC) factory in Grandpass, Colombo. This plant manufactures a large range of fast moving consumer goods such as toilet soaps, hard soaps, washing powders, shampoos, toothpaste and margarine. This site employs around 1270 permanent employees. Non soap detergent (NSD) plant, hard soap packing plant and the distribution centre are located at the Lindel industrial site in Sapugaskanda, about 15 km away from the Grandpass office. -
Project Shakti Has Enabled Her to Educate Her Daughters and Give Them a Better Chance in Life Than She Had
shakti_final.qxd 28/2/05 1:59 pm Page fc1 “When my husband left me I had nothing. Today everyone knows me. I am someone.” shakti_final.qxd 28/2/05 1:59 pm Page 2 Rojamma (right) with her 15 year old daughter Krishnaveni and 18 year old daughter Maheshwari who both go to school in a nearby village. Rojamma is proud that the income she earns from Project Shakti has enabled her to educate her daughters and give them a better chance in life than she had. For Rojamma, Project Shakti means being able to educate her daughters ojamma is a single Hindustan Lever is Unilever’s no advertising coverage and The company provides self- parent living in business in India. Its brands poor roads and transport. help group women with RKurumurthy, a small include such well-known training in selling, commercial rural village 150 kilometres names as Lifebouy, Lux, Surf, Hindustan Lever’s solution, knowledge and book- south west of Hyderabad in Vim, Pond’s and Lipton, as called Project Shakti (which keeping, teaching them to the Indian state of Andhra well as local brands, such as means ‘strength’ in Sanskrit), become fully-fledged micro- Pradesh. From a very poor Kissan, Annapurna, Lakme, was both bold and entrepreneurs. The women background, she was married Fair & Lovely and Wheel. innovative. The company who are trained can then at seventeen to a man with decided to tap into the choose to set up their own whom she had two daughters The company generates growing number of women’s business or to become Project but who then left her to fend around half its business from self-help groups that had Shakti distributors – or Shakti for herself. -
Unilever Pakistan Product Catalogue
UNILEVER PAKISTAN PRODUCT CATALOGUE Brand: Lipton Product: Tea, Green Tea Product Variant Lipton - box 95g Lipton - box 190g Lipton - pouch 475g Lipton – jar 475g Lipton – pouch 950g Lipton – tea bag sachet 25/ box Lipton – tea bag sachet 100/ box Lipton Green Tea (plain/ lemon/ mint/ 25/ box jasmine) * All prices will be communicated via email * All products subject to availability Brand: Brooke Bond Supreme Product: Tea Product Variant Supreme - box 95g Supreme - box 190g Supreme - pouch 475g Supreme - jar 450g Supreme - pouch 950g * All prices will be communicated via email * All products subject to availability Brand: Knorr Product: Sauces, Noodles Product Variant Flavour Noodles 40g Chicken, chatpatta Note: Products Noodles 66g Chicken, chatpatta, containing meat, achari masti, lemon milk or egg twist, pepper derivatives cannot chicken, cream be exported to the onion USA Noodles 264g Chicken, chatpatta Cube 20g Chicken, pulao * All prices will be communicated via email * All products subject to availability Brand: Knorr Product: Sauces, Noodles Note: Products containing meat, milk or egg derivatives cannot be exported to the USA Product Variant Chilli Garlic Sauce 300g Chilli Garlic Sauce 800g Tomato Ketchup 300g Tomato Ketchup 800g Yakhni 4g * All prices will be communicated via email * All products subject to availability Brand: Rafhan Product: Custard, Jelly, Pudding Product Variant Flavour Custard 50g Strawberry, vanilla, banana, mango Custard 120g Strawberry, vanilla Custard 300g Strawberry, vanilla, banana, mango Jelly 80g Strawberry, -
Whole Watermelons
You’ll Feel Vancouver Island Owned Like Family. & Operated Since 1984 Happy BC Day! Have a Safe & Pepsi, Coke, 7-Up, Sprite, Fun Long Weekend! Schweppes, Canada Dry, Washington Premium Quality Fanta, Crush Selected Varieties, 12x355 - 15x355 ml Whole F O 00 2R7 Watermelons LIMIT 6 Total Seedless Island Farms Vanilla Plus Ice Cream, Frozen Yogurt or Sherbet Selected Varieties Fresh Cut 44 In-Store Buy One Get One EACH 7 lb 1.70 Kg 4 . 7 Regular Retail 7.99 LIMIT 2 Free Total FREE Simply Hellmann’s Mott’s Armstrong Orange Mayonnaise Clamato Melts Your Choice Original, Spicy, Lime, or The Works Processed Cheese Juice 750-890 ml 1.89 L 1 Kg F 97 47 2O 00 97 LIMIT 3 Total 2.63 L 4 EACH LIMIT 3 Total 3 EACH LIMIT 4 Total R5 LIMIT 3 4 EACH Surf & Turf for BC Day! Waterview Market Fresh Multigrain McCain Cut From Canada AA Beef Shrimp Baked… Diced T-Bone Grilling • Caribbean Bread • Lemon Garlic Frozen, 480 g Slliced For Your Convenience Hashbrowns Steaks • Maple Mustard 600 g 97 • Teriyaki 97 97 47 900 g EACH lb NO LIMITS All Sizes 8 19.78 Kg 9 EACH 2 EACH LIMIT 6 1 SALE DATES: Nanaimo & Lake Cowichan: FRI. July 24 - THU. July 30, 2015 / Victoria & Cobble Hill: SUN. July 26 - SAT. Aug. 1, 2015 / Salt Spring: WED. July 29 - MON. Aug. 3, 2015 Butcher’s Best Fresh Canadian Fresh Lilydale Air Chilled Porkloin Chicken Legs Centre Chops Back Attached Family Packs 97 lb Family Packs 2 6.55 Kg Fresh Canadian Fresh Canadian Boneless Pork Lean Ground 77 Sirloin Chops Pork Family Packs Family Packs lb 3.90 Kg 67 47 It’s not just chicken, it’s Lilydale! -
The Formation of Unilever 16944-Unilever 20Pp A5:Layout 1 15/11/11 14:35 Page 2
16944-Unilever 20pp A5:Layout 1 15/11/11 14:35 Page 1 The Formation of Unilever 16944-Unilever 20pp A5:Layout 1 15/11/11 14:35 Page 2 Unilever House, London, c1930 16944-Unilever 20pp A5:Layout 1 15/11/11 14:36 Page 03 In September 1929 an agreement was signed which created what The Economist described as "one of the biggest industrial amalgamations in European history". It provided for the merger in the following year of the Margarine Union and Lever Brothers Limited. The Margarine Union had been formed in 1927 by the Van den Bergh and Jurgens companies based in the Netherlands, and was later joined by a number of other Dutch and central European companies. Its main strength lay in Europe, especially Germany and the UK and its interests, whilst mostly in margarine and other edible fats, were also oil milling and animal feeds, retail companies and some soap production. Lever Brothers Limited was based in the UK but owned companies throughout the world, especially in Europe, the United States and the British Dominions. Its interests were in soap, toilet preparations, food (including some margarine), oil milling and animal feeds, plantations and African trading. One of the main reasons for the merger was competition for raw materials - animal and vegetable oils - used in both the manufacture of margarine and soap. However, the two businesses were very similar, so it made sense to merge as Unilever rather than continue to compete for the same raw materials and in the same markets. To understand how Unilever came into being you have to go back to the family companies that were instrumental in its formation. -
Sustainable Development Report 2007: Introduction & Our
Sustainable Development Report 2007: Introduction & Our business and impacts Introduction and Our business & impacts Welcome to Unilever's Sustainable Development Report 2007 where we set out our approach and performance on the sustainability issues facing our business. Contents Patrick Cescau’s introduction .................................................................2 About this report..................................................................................4 Assurance ..................................................................................5 Our business & impacts.........................................................................6 Our impacts ...............................................................................8 Our brands in society.................................................................11 Our values & strategy .........................................................................14 Our values ...............................................................................15 Strategy & governance...............................................................17 Governance..............................................................................22 Engaging with stakeholders ........................................................25 Measurement............................................................................32 Reporting.................................................................................33 Unilever Basis of Reporting 2007 .................................................36 -
Annual Report and Accounts 2020 and Is an Exact Copy of the Printed Document Provided to Unilever’S Shareholders
Disclaimer This is a PDF version of the Unilever Annual Report and Accounts 2020 and is an exact copy of the printed document provided to Unilever’s shareholders. Certain sections of the Unilever Annual Report and Accounts 2020 have been audited. These are on pages 112 to 167, and those parts noted as audited within the Directors’ Remuneration Report on pages 90 to 99. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Report and Accounts does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified in the cautionary statement on the inside back cover of this PDF. Unilever accepts no responsibility for any information on other websites that may be accessed from this site -
Unilever Annual Report on Form 20-F 2020 in This Report
Disclaimer This is a PDF version of the Annual Report on Form 20-F 2020 and is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Annual Report on Form 20-F 2020 have been audited. These are on pages 112 to 167. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Report on Form 20-F does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified in the cautionary statement on the inside back cover of the Annual Report on Form 20-F 2020. Unilever accepts no responsibility for any information on other websites that may be accessed from this site by hyperlinks. Purpose-led, future-fit Unilever Annual Report on Form 20-F 2020 In this report -
HUL Annual Report 2017-18
ANNUAL REPORT 2017-18 MAKING SUSTAINABLE LIVING COMMONPLACE THIS ANNUAL REPORT 2017-18 OF HINDUSTAN UNILEVER LIMITED (HUL) IS MADE UP OF THE STRATEGIC REPORT, WHICH INCLUDES REPORT OF BOARD OF DIRECTORS, MANAGEMENT DISCUSSION AND ANALYSIS; AND THE CORPORATE GOVERNANCE REPORT, THE FINANCIAL STATEMENTS; NOTES AND ADDITIONAL INFORMATION AS REQUIRED UNDER THE COMPANIES ACT, 2013 (‘THE ACT’) AND THE SECURITIES AND EXCHANGE BOARD OF INDIA (LISTING OBLIGATIONS AND DISCLOSURE REQUIREMENTS) REGULATIONS, 2015 (‘LISTING REGULATIONS’). The terms ‘HUL’, ‘the Company’, ‘we’, ‘our’ and ‘us’ refer to Our Corporate Governance Report, which forms part of Report of Hindustan Unilever Limited. Our Strategic Report, pages 1 to Board of Directors, pages 46 to 65, contains an analysis of steps 65, contains information about us, how we create value for our taken in the area of Corporate Governance including information as stakeholders and how we run our business. It includes our strategy, required under the Listing Regulations. Our Financial Statements business model, market outlook and key performance indicators. and Notes are on pages 66 to 169. The Strategic Report and The Report of Board of Directors and Management Discussion and Financial Statements have been approved by the Board of Directors Analysis; includes details of our performance under each of the of the Company. strategic pillar as well as our approach to sustainability and risk. CAUTIONARY STATEMENT Statements in this Annual Report, particularly those that relate to Management Discussion and Analysis, describing the Company’s objectives, projections, estimates and expectations, may constitute ‘forward-looking statements’ within the meaning of applicable laws and regulations. Although the expectations are based on reasonable assumptions, the actual results might differ. -
Mkt Mix- Uniliver
Home » Business » Marketing » Project Report on Marketing Strategy of Unilever Bangladesh Project Report on Marketing Strategy of Unilever Bangladesh Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this report. To prepare this report I have come across with different information of the Uniliver. From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh.