2017 Media Planning Guide

WWW.CHEERSONLINE.COM / SEPTEMBER 2016 WWW.CHEERSONLINE.COM • MARCH/APRIL 2016

THE BEVERAGE BUSINESS MAGAZINE FOR FULL-SERVICE RESTAURANTS AND BARS + American whiskey

The 2016 Beer Growth Brands

Founder Tim McEnery is expanding his winery/restaurant chain by building a passionate following COOPER’S HAWK takes fliht + Tequila and other agave spirits

Red Robin’s new focus on beer

Sherry and port gain traction

p1-CH16SEP-Cover.indd 1 9/7/16 10:50 AM p1-CH16MAR-Cover.indd 1 3/30/16 8:53 AM 2017 MEDIA PLANNING GUIDE The Magazine for the On-Premise Beverage Alcohol Trade EDITORIAL MISSION EDITORIAL CALENDAR CIRCULATION PRINT RATES & SPECS DIGITAL CONTACT US

SEPTEMBER 2016 WWW.CHEERSONLINE.COM / ABOUT CHEERS

25TH ANNIVERSARY EDITION Cheers is the #1 publication serving the on-premise

WWW.CHEERSONLINE.COM • + NOVEMBER/DECEMBER 2014 American whiskey beverage alcohol industry. It is read by top decision-

Low-proof cocktails makers at independent and chain restaurants, hotels The 2016 Beer Growth Brands and a variety of on-premise establishments. Cheers, Founder Tim McEnery19 TRENDS is expandingTHAT his CHANGED THE winery/restaurantBEVERAGE INDUSTRY a national award-winning* magazine, delivers chain by buildingTHE TOP a 10 COCKTAILS passionate followingOF THE PAST 25 YEARS THE 10 MOST the most valuable information, insights and data to INFLUENTIAL COOPER’S HAWKINDUSTRY PEOPLE THE TOP 10 BAR/ RESTAURANT on-premise decision-makers. CONCEPTS takes fliht Published eight times annually, each issue of Cheers is packed with ideas and best practices to help our ALSO IN THIS ISSUE: Holiday cocktail ideas readers drive beverage sales. From data and statistical

Imported9/7/16 10:50 AM

p1-CH16SEP-Cover.indd 1 whiskey update Trends in information that keep beverage managers ahead of the sparkling wine Best-reviewed wines of 2014 trends to operations, marketing, service and training innovations, Cheers is the on-premise decision-maker’s p1xCH14NOV-Cover-op1.indd 1 11/12/14 10:47 AM greatest ally.

* Cheers won a Silver National and a Gold Regional (Northeast Region) 2015 AZBEE Award for Editorial Excellence, Special Section for the Cheers 25th Anniversary, November/December 2014 issue, given by the American Society of Business Press Editors.

OUR READER— YOUR GREATEST PROSPECT CHEERS READERS INFLUENCE DECISIONS ON HUNDREDS OF BILLIONS OF DRINK SALES EVERY YEAR.

CONNECTING BRANDS AND BUYERS FOR MORE THAN 27 YEARS

2 www.cheersonline.com EDITORIAL MISSION EDITORIAL CALENDAR CIRCULATION PRINT RATES & SPECS DIGITAL CONTACT US 2017 EDITORIAL CALENDAR

January/February March/April May June July/August September October November/December Space Reservations Due 1/4/17 3/8/17 4/12/17 5/9/17 6/12/17 8/9/17 9/13/17 10/18/17 Materials Due 1/6/17 3/10/17 4/14/17 5/11/17 6/14/17 8/11/17 9/15/17 10/20/17

Cover Story Spirits Update: Growth Brands: Spirits Update: Spirits Update: Spirits Update: Growth Brands: Spirits Update: Seasonal/Holiday FLAVORED SPIRITS SPIRITS & WINE VODKA RUM GIN BEER BRANDY & COGNAC Menus and Events

Features Operator/Beverage Operator/Beverage Operator/Beverage Operator/Beverage Operator/Beverage Spirits Update: Operator/Beverage Operator/Beverage Director Profile Director Profile Director Profile Director Profile Director Profile American Whiskey Director Profile Director Profile

Spirits Update: Special Occasion Spirits Update: Crafting Cocktail New Takes on Frozen Wine Cocktails Cordials and Liqueurs Operator/Beverage Imported Whisky Menus Tequila Menu Descriptions Drinks Director Proﬁle Update

Modern Tiki Sparkling Wines and Craft Beers for Winter Hard Soda Beer Cocktail Basics European Wine Finds Merlot Pairings Southern Hemisphere Champagne Wines Mead Cannabis Cocktails Smart Bar Setup Chardonnays for By- Light Beer Update High-tech Training Pilsner Picks the-Glass Service Craft Beer Trends and Pairings Simplifying Your Drink Tasting: Merlot Tasting: Craft Beer Tasting: Summer Menu Tasting: Sparkling Tasting: Malbec White Wines Wine Cocktail Ice Options Tasting: Best of Wines 2017 Tasting: Flavored Beers Tasting: Cabernet Sustainability/Green Sauvignon Guide Update

Bonus Distribution Wine & Spirits Whole- NRA Show, Tales of the Cocktail, National Beer Whole- salers of America May 20-23, Chicago July 18-23, New salers Association (WSWA) Convention - Orleans Convention (NBWA) April 18-21, Orlando October 8-11, Las Vegas *Editorial calendar is subject to change DEPARTMENTS

DRINK CULTURE SMART TACTICS BACK2BASICS DRINKS Industry news, happenings, trends and Practical advice on how operators can An introduction to or refresher on Innovative cocktail recipes highighting a ideas, Q&As, new products improve their businesses foundational beverage service skills particular spirit, mixer or theme

TREND WATCH SCENE TASTING PANELS ON THE ROAD The latest products, ﬂavors and techniques Proﬁle of an innovative bar/restaurant Product reviews from our national beer Coverage of recent industry shows, and how to implement them operation or market and wine panelists meetings and tours

3 www.cheersonline.com EDITORIAL MISSION EDITORIAL CALENDAR CIRCULATION PRINT RATES & SPECS DIGITAL CONTACT US

WHERE SERIOUS BEVERAGE MARKETERS ADVERTISE.

Cheers’ Print Circulation is 53% 50,000 of Cheers subscribers are with an additional executive management/ company ofﬁcers. 10,000 subscribers that have chosen to receive Cheers Digital Edition.

Cheers generates 93.7% 3.2 readers-per-copy Agree with the statement that providing a total Cheers is the best magazine for audience of Information on trends

CLICK HERE FOR OUR RECENT HARVEY 170,000 READER STUDY RESULTS.

4 www.cheersonline.com EDITORIAL MISSION EDITORIAL CALENDAR CIRCULATION PRINT RATES & SPECS DIGITAL CONTACT US

2017 CHEERS MAGAZINE ADVERTISING RATES Live Area 4-color 1x 3x 6x 9x 18x (non-bleed items) 7.25 x 10” Full Page $16,250 $15,950 $15,600 $15,290 $14,660 AD WITH BLEED 8.25 X 11” 2/3 Page $13,155 $12,900 $12,650 $12,400 $11,930 1/3 V 2/3 V 1/2 Page $11,910 $11,685 $11,470 $11,310 $10,855 1/3 Page $9,410 $9,250 $9,100 $8,955 $8,690 FULL PAGE All rates are gross. 15% agency commissionable. Trim/Book Size 8 x 10.75”

SPECIAL POSITIONS/BLEED COLOR: Unless you have contracted to run a PMS color, all colors must be CMYK. Back Cover 25% of earned rate Inside Front Cover 15% of earned rate PROOFS: Advertisers must supply a proof of the ad printed at 100% of the actual 1/2 V size with crop/trim marks clearly indicated. We do not accept responsibility for Inside Back Cover 10% of earned rate and cannot guarantee the quality of electronic ads supplied without a proof. Bleed Charge 10% of earned rate 1/2 H TERMS & SHORT RATES: Net 30 days from invoice date. Advertisers/ REGIONAL RATES agencies will be short-rated if, within a 12-month period from the date of the 1/3 H Full page 4-color $6,750 net for 24,000 in circulation first insertion, they do not use the amount of space upon which their billings Over 24,000 circulation add $400 per thousand have been based. Cancellations must be in writing and are only accepted prior to space reservation deadline. Covers cannot be cancelled. ELECTRONIC ADVERTISING MATERIALS: The production department at Cheers uses Adobe InDesign on Mac systems. AGENCY COMMISSION: 15% of agency commission available for recognized Please take this into consideration when preparing files. Please indicate what advertising agencies. format/software your materials are in when submitting your materials. SIZES DIMENSIONS (W X H) If you have any questions about acceptable formats, please contact our Production Director at 763-383-4425. AD SUBMISSION INFORMATION: TRIM SIZE 8” X 10.75” Please submit ads via SendThisFile: LIVE AREA 7.25” X 10” WE PREFER MATERIALS SUPPLIED IN THE FOLLOWING FORMATS: Site: http://epgmediallc.com/send-file EPS, TIFF, PDF (created using Acrobat Distiller, embed all fonts without Password: Beverage FULL BLEED (INCLUDES .125" BLEED) 8.25” X 11” subsetting) Once submitted, SendThisFile will automatically notify Production that an 2 PAGE SPREAD (INCLUDES .125" BLEED) 16.25” X 11” ad has been sent. If submitting packaged digital files, please compress and We prefer ads to be designed in the following layout/graphics software: 2/3 PAGE 4.5” X 10” Adobe InDesign package as a .zip file before sending. QuarkXpress 1/2 PAGE VERTICAL 3.375” X 10” Adobe Illustrator Production Director contact information: 1/2 PAGE HORIZONTAL 7” X 4.875” Adobe Photoshop 1/3 PAGE VERTICAL 2.25” X 10” Attn: Cherri Perschmann WE DO NOT ACCEPT ADS CREATED IN THE FOLLOWING: EPG Media c/o Cheers Production 1/3 PAGE HORIZONTAL 7” X 3” Microsoft Word, Microsoft Powerpoint, 10405 6th Avenue North, Suite 210 Microsoft Publisher, Corel Draw Minneapolis, MN 55441 NOTE: All illustration and copy not intended to bleed should be kept Phone: 763-383-4425 3/8” away from all sides. IMAGES: Include all graphics and images placed, imported or embedded in [email protected] your ad. Be sure to convert images from RGB to CMYK. Scanned images must be a minimum 266 dpi. Avoid “nesting” – importing graphics which contain embedded graphics into a page layout program. Avoid applying special effects to Insert Rates available upon request. TIFF files within a page layout application as they may not transfer when the ad is Classiﬁed/Marketplace Rates: For information on classiﬁed rates, please contact positioned for printing. Deborah Rittenberg at 215-431-8787 or [email protected]. 5 www.cheersonline.com EDITORIAL MISSION EDITORIAL CALENDAR CIRCULATION PRINT RATES & SPECS DIGITAL CONTACT US

The circulation of E-NEWS Cheers eNews is TOP LEADERBOARD POSITION 1 CUSTOM 728 X 90 CHEERS WEEKLY 17,000 eBLASTS Customize a message to the Cheers Cheers Weekly eNews delivers the news and information hospi- LEADERBOARD POSITION 2 audience speciﬁc to your needs! tality professionals need and want. Reach 17,000 on-premise key 728 X 90 decision-makers by advertising within Cheers Weekly eNews — eBlasts are a cost-effective way to reach key on-premise a cost-effective way to promote your products and services. establishments with dedicated sales message.

RATES & SPECIFICATIONS: Selection Criteria: LEADERBOARD POSITION 3 Target your eBlast by demographic or geographic Ad Position/Unit Size (wide x tall) Max. Size Net Cost 728 X 90 selection criteria. Top Leaderboard Position 1 728 x 90 pixels 70k $850 per edition Limited Opportunity: Leaderboard Position 2 728 x 90 pixels 70k $850 per edition Cheers allows no more than two custom eBlasts Leaderboard Position 3 728 x 90 pixels 70k $750 per edition a month. Leaderboard Position 4 728 x 90 pixels 70k $750 per edition Leaderboard Position 5 728 x 90 pixels 70k $750 per edition Cost: $11,700 net for Cheers total audience of 36,000* Medium Rectangle 300 x 250 pixels 70k $650 per edition $6,500 net for separate Bartender Only total audience of 20,000* Sponsored Content Word Count Max. Size Net Cost Cost per Thousand $325 Sponsored Content Minimum buy $1,625 or 5,000 eBlast names *Updated count available at time of eBlast Product Text Ad Max. 225 words N/A $250 per edition Sponsored Content Product ad with image (125 x 154) Max. 125 words 70k $350 per edition

2017 Cheers Weekly eNews Edition Dates LEADERBOARD POSITION 4 728 X 90 1/5, 1/12, 1/19, 1/26, 2/2, 2/9, 2/16, 2/23, 3/2, 3/9, 3/16, 3/23, 3/30, 4/6, 4/13, 4/20, 4/27, 5/4, 5/11, 5/18, 5/25, 6/1, 6/8, 6/15, 6/22, 6/29, 7/6,

7/13, 7/20, 7/27, 8/3, 8/10, 8/17, 8/24, 8/31, 9/7, 9/14, 9/21, 9/28, 10/5, MEDIUM RECTANGLE 10/12, 10/19, 10/26, 11/2, 11/9, 11/16, 11/30, 12/7, 12/14, 12/21, 12/28 300 X 250

Edition Dates: Thursday each week (with exceptions due to holidays)

6 LEADERBOARD POSITION 5 www.cheersonline.com 728 X 90 EDITORIAL MISSION EDITORIAL CALENDAR CIRCULATION PRINT RATES & SPECS DIGITAL CONTACT US

SUPER LEADERBOARD ONLINE 970 X 90 WWW.CHEERSONLINE.COM

Cheers online provides up-to-the-minute news and consumer trend data, plus features that help on-premise decision-makers improve their businesses. Web visitors ﬁnd exclusives on topics such as how to create the most effective drink menu, how restaurants are driving beverage sales through special events, the latest drink trends and more.

The Cheers website includes: cheersonline.com generates Industry news and event coverage 13,000 Tips and strategies for improving business average monthly Total Users. LEADERBOARD

Related topic sidebars to magazine features 728 X 90 cheersonline.com Q&As with industry innovators and newsmakers Total Users were Bonus drink recipes and product launches up 175% year-over- year in 2016. Exclusive research previews, and much more. MEDIUM RECTANGLE 300 X 250

ONLINE AD UNITS AND RATES:

Ad Unit Size (wide x tall) File Size Net Cost per Month Super Leaderboard 970x90 pixels 60k $1,500 Leaderboard 728 x 90 pixels 60k $1,200 Medium Rectangle Box 300 x 250 pixels 60k $1,200 Skyscraper/Tower Ad 120 x 600 pixels 40k $800 Bottom Leaderboard 728 x 90 pixels 60k $800 120 X 600 Online Mechanical Speciﬁcations: Up to six advertisers may be rotated per position.

Maximum 3 rotations, 12 second per rotation. JPG, GIF or Flash accepted. AD SKYSCRAPER/TOWER

Specialty Ad Units: For more information on special web campaigns that would include specialty ad units, please contact your sales representative. Some of the ad units we offer on a custom basis are: Roadblocks, Website Takeovers, Video Players and more. 7 www.cheersonline.com EDITORIAL MISSION EDITORIAL CALENDAR CIRCULATION PRINT RATES & SPECS DIGITAL CONTACT US

DIGITAL EDITIONS Cheers’ Digital Edition notiﬁcation and Issue offers a unique way to reach the key See for Yourself! on-premise decision-makers right at their desks! Don’t let this low-cost, highly effective To view a sample digital magazine, visit: opportunity pass you by! http://read.dmtmag.com/i/737871-cheers-oct-2016 ADVERTISING OPTIONS

SIDEBAR ADS VIDEO/AUDIO Great exposure – your ad will be present throughout Adding video lets you illustrate exactly what you offer! the entire reader experience, never closes and includes Greet readers with a demonstration of your product hyperlink. Two sidebar ad positions available. or service that shows its true beneﬁt. Recommended Size: 300 x 250, Price: $650 monthly placement per length: Up to 5 minutes with placement anywhere in position – OR – One larger position: Size: 300 x 600, the issue. Price for larger size: $1250 per month Size: 400 x 400 | Price: $750

COVER WRAP CALL BACK CARD Place a half or full page cover wrap over the front cover The custom call back card invites the reader to reach out – your message will be the ﬁrst seen as our readers land to you in real time. The form can be customized to your on the magazine, complete with link capabilities. need and placed within your ad. Leads sent to you in real Half Page Price: $950 time with full reports available. Placement over your ad. Full Page Wrap with back cover: $1250 per month Price: $300 per month

COVER CURL SLIDE SHOW Bring special attention to your ad by adding a cover curl Add visual appeal to your ad by placing a custom photo to the cover of the magazine, which links directly to your slide show of your products or event directly onto your ad. Breeze past your competitors and have your message advertisement. 10-12 images, placement in your ad. on the front cover. Size: 500 x 700 | Price: $750 Price: $350

ROADBLOCK ADS DIGITAL EDITIONS REACH Gain immediate exposure with a hot linked roadblock ad that opens before the magazine loads. Your ad will be the ﬁrst thing thousands of readers will see. One position available per issue. 10,000 Size: 400 x 325 | Price: $450 per month SUBSCRIBERS

8 www.cheersonline.com EDITORIAL MISSION EDITORIAL CALENDAR CIRCULATION PRINT RATES & SPECS DIGITAL CONTACT US

VICE PRESIDENT/BEVERAGE ASSOCIATE EDITOR Beverage Information Group offers brand-level syndicated and custom in-store mer- Amy Collins Kyle Swartz chandising, audits and insights. BIG publishes Handbook Advance, the Liquor Handbook, 763-383-4423 203-855-8499, Ext. 225 the Wine Handbook and much more. [email protected] [email protected]

EDITOR MANAGING ART DIRECTOR WINE, BEER & SPIRITS FOR RETAIL DECISION MAKERS Melissa Dowling Dodi Vessels SEPTEMBER/OCTOBER 2016 SEPTEMBER/OCTOBER 2016 THE BEVERAGE ALCOHOL MERCHANDISING MAGAZINE FOR CONTROL STATES 203-855-8499, ext. 223 763-383-4446 + Cheers sister publications GROWTH BRANDS: ON-PREMISE BEER LICENSEES Chairman of the North include Beverage Dynamics Carolina Alcoholic AMERICAN Beverage Control [email protected] [email protected] Commission (ABCC), WHISKEY Jim Gardner.

AMERICAN VODKA which reaches 55,000 A FAMILY’S CALIFORNIA LEGACY WINE off-premise retailers and Bob (right) and Jeff (left) are the third- and fourth-generation owners of Kreston’s Wine & Spirits agency profiprofile StateWays, which reaches le RESPONSIBLE

WHISKEY, 8,500 Control States ofﬁcials. VODKA LEADERSHIP WWW.CHEERSONLINE.COM / SEPTEMBER 2016 SALES AND BEER North Carolina ABC Commission AMERICAN MADE CALIFORNIA WINE

9/7/16 1:21 PM Bruce Kostic p01-BDSEPT-Cover.indd 1

p01-SW16SEPT-Cover.indd 1 203-855-8499, Ext. 215 ofﬁce 9/20/16 11:51 AM 203-803-0453 cell + American EPG Media & Specialty Information’s Beverage Information Group also publishes Bever- [email protected] whiskey Low-proof age Dynamics, StateWays, Handbook Advance, Liquor Handbook, Wine Handbook, Beer Select Accounts cocktails The 2016 Handbook, Spirits, Wine & Beer Marketers Handbook, Fact Book and Cheers On-Premise Beer Growth Brands Handbook in addition to providing a wide range of research services to the beverage

Founder Tim McEnery is expanding his alcohol industry. winery/restaurant chain by building a Debbie Rittenberg passionate following EPG Media & Specialty Information is the leading source of information in many 215-431-8787 cell COOPER’S HAWK other business-to-business and consumer marketplaces with titles and events such as [email protected] Powersports Business, Boating Industry, Outdoor Power Equipment, Landscape & Irriga- For states: AL, AR, DC, FL, GA, LA, MD, MS, MO, takes fliht tion, SportsTurf, Arbor Age, Rider, Thunder Press, SnowGoer, Marine Dealer Conference NJ, NY, NC, OH, OK, PA, SC, TN, TX, VA, WV & Expo, The Big East Powersports Show and Rocky Mountain Powersports Show. WWW.CHEERSONLINE.COM • MARCH/APRIL 2016

p1-CH16SEP-Cover.indd 1 THE BEVERAGE BUSINESS MAGAZINE FOR FULL-SERVICE9/7/16 10:50RESTAURANTS AM AND BARS Mark Marcon 248-761-6231 cell EPG Media & Specialty Information 519-972-5159 ofﬁce 17 High St. 2nd Fl., Norwalk, CT 06851 519-250-5169 fax [email protected] P: 203-855-8499 F: 203-855-9446 For states: AK, AZ, CA, CO, CT, DE, HI, ID, IL, IN, IA, KS, www.cheersonline.com KY, ME, MA, MI, MN, MT, NE, NV, NM, ND, OR, RI, SD, UT, VT, WA, WI, WY, Canada & International.

9 + www.cheersonline.com Tequila and other agave spirits

Red Robin’s new focus on beer

Sherry and port gain traction

p1-CH16MAR-Cover.indd 1

3/30/16 8:53 AM