Hasbro Announces Top Ten Finalists in Popular NERF "Battle of the Ads" Video Contest

October 21, 2010

Fans Compete to Win $10,000 and a Chance to Have Their NERF Video Air on Prime-Time TV

PAWTUCKET, R.I., Oct 21, 2010 (BUSINESS WIRE) -- For the first time in the history of Hasbro, Inc.'s (NYSE: HAS) NERF brand, fans were able to showcase their passion for NERF gear and game play in front of a national audience. Today, the NERF "Battle of the Ads" contest, which received nearly 1,500 submissions to its website http://www.NerfBattleoftheAds.com, revealed the top ten finalists whose videos will be considered to receive $10,000 and air during prime-time television next month as part of the NERF brand's official TV campaign.

"The quality and creativity of the over 1,000 videos we received for the "Battle of the Ads" contest made it incredibly hard to narrow it down to just ten," said Kelly Stone, U.S. marketing director for NERF at Hasbro. "Entries were sent from fans of all ages from all over the country. The submissions were as diverse as the NERF brand itself, but there was one underlying theme connecting the top ten finalists: IT'S NERF OR NOTHIN'!"

Throughout the summer, fans and amateur film-makers were encouraged to submit their videos featuring one or all of the brand's N-STRIKE, N-FORCE, DART TAG, SPORTS, and SUPER SOAKER segments. A montage of the top ten NERF "Battle of the Ads" entries will air during "American Dad" on FOX, November 14 at 9pm EST. Fans will have to tune into FOX again on November 21 at 8pm EST to see the winning video during "The Simpsons."

Videos were judged based on factors including public vote, creativity, enthusiasm, and use of NERF products. The top ten NERF "Battle of the Ads" finalists, in alphabetical order, are:

● Ben Boutwell - The Chase - Winnsboro, LA ● Benjamin Radford - Elevator Ambush - Hendersonville, NC ● Charlie Heller - Super Awesome NERF Showdown - Princeton, NJ ● Dylan Bitton - Operation Overboard - Vista, CA ● Gerhardt Slawitschka - N-STRIKE The Movie - Stone Mountain, GA ● Jeremiah England - It's Ageless - Olathe, KS ● Ryan Summersett - The Alleyway - Austin, TX ● Stephen Pfeil - Lock N' Load - Hammond, LA ● Steven Mee - NERF Perfect - Yucaipa, CA ● Spencer Lowery - The Evolution of Play - Chatsworth, CA

To view the top ten NERF 2010 "Battle of the Ads" contest finalists and learn more about official rules and conditions, log onto http://www.NerfBattleoftheAds.com. Keep up with all the latest action going on in NERF NATION by following http://=www.Facebook.com/NerfNation, http://www.YouTube.com/Nerf, and http://www.Twitter.com/NerfNation.

Hasbro, Inc. (NYSE:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

SOURCE: Hasbro, Inc. Hasbro, Inc. Daniel Benkwitt, 401-727-5318 [email protected] or Litzky Public Relations Marissa Connelly, 201-222-9118 [email protected] or Elise Leonard, 201-222-9118 [email protected]