QR Code Frequently Asked Questions

QR CODES Frequently Asked Questions

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1-800-235-6652 www.bpimediagroup.com QR Codes- Frequently Asked Questions

WhatWhat are are they? they? A Quick Response (QR) code is a two dimensional matrix barcode that can store How Much is a Marketing Asset Management Solutions Worth to My Company? information. By carrying information in both directions, QR codes can carry up to several hundred times the amount of data carried by ordinary barcodes. The second major step in estimating the value of a marketing asset management solution for your business is to determine how the solution will affect your existing supply chain processes. Which of your existing processes can be completely eliminated? Which processes will be changed? How will these changes to your supply chain processes impact your costs and revenues? For example, virtually all MAM solutions will enable you to eliminate the internal activities associated with processing and fulfilling requests for marketing materials from salespeople and/or sales channel partners. If you are currently spending $50,000 per year performing those activities, that $50,000 cost savings becomes one element of the value of an MAM solution. WhatWhat type type of of data data can can they they store? store? QR Codes are capable of handling all types of data, such as numeric and alphabetic characters, Kanji, Kana,The Hiragana, total amount symbols, of binary, the costand controlsavings codes. and/or revenue increases that you identify sets the upper limit of the value of an MAM solution for your business. With the value of the benefits measured and quantified, you can easily determine the estimated return on HowHow much much data data can can they they store? store? It depends on the investmentsymbol version that and will the be type produced of the characters. by a prospective Up to 7,089 marketing asset management characters can be encoded in one symbol.

Numeric only Max. 7,089 characters If you’d like to learn more aboutBPI Mediahow to Groupmeasure the value of a marketing asset Alphanumeric Max. 4,296 management solution for your business,800.235.6652 contact Al Kennickell at 912-233-4532 or characters [email protected]. [email protected]

HowHow do do they they work? work? Using QR Code generator software, you can store data such as contact information, calendar events, URLs, phone numbers, Emails or mailing addresses or any other text up to 7,089 characters.

Once a QR Code is created, using a barcode reader application installed on your mobile device or a handheld scanner connected to a computer, you can scan and retrieve the data.

There are free applications for both creating and reading QR Codes. Here are a few examples:

QR Code generators: http://zxing.appspot.com/generator and http://createqrcode.appspot.com

9 QR Codes- Frequently Asked Questions

QR Code readers (some cell phones come with the reader application installed):http://www.i-nigma.com , http://www.beetagg.com , and How Much is a Marketing Asset Management Solutions Worth to My Company? http://www.scanlife.com The second major step in estimating the value of a marketing asset management How are they used in Marketing? How are they usedsolution in Marketing?for your business is to determine how the solution will affect your existing QR Codes act as physical hyperlinks; they link offline to online, and print to mobile. QR Codes can be placedsupply on a chain business processes. card, a catalog, Which a ofdirect your mail existing piece and processes on a product can be completely eliminated? label to link the marketingWhich processespiece to the will internet. be changed? How will these changes to your supply chain processes impact your costs and revenues? For example, virtually all MAM solutions will enable Here are some of the common use cases for QR Codes in marketing campaigns: you to eliminate the internal activities associated with processing and fulfilling requests for Capturing responsesmarketing on a direct materials mail campaign: from salespeople A common and/or use case sales of QR channel Codes partners. If you are currently in marketing campaignsspending is storing $50,000 a URL per in yeara QR performingCode and printing those it activities,on a direct mailthat $50,000 cost savings becomes piece as a response mechanism. When the recipients scan the barcode with the application on theirone mobile, element they’ll of connect the value to a oflanding an MAM page wheresolution. they can find more information about the product or service being marketed, respond to the message, or simply sign up to receive The the total offer. amount of the cost savings and/or revenue increases that you identify sets the upper limit of the value of an MAM solution for your business. With the value of QR Codes can store both generic and personalized URLs. When using personalized QR Codes, the landingthe pages benefits linked measuredto the barcode and can quantified, be personalized you canthus easilyincreasing determine the estimated return on odds to a favorableinvestment response by that delivering will be a producedmore targeted by message.a prospective marketing asset management

QR Codes on a product or corporate brochure: Print brochures with a QR Code that links visitors to a web page containing product demonstration, video testimonials, FAQ and more. You can engage customers and prospects at another level. BPI Media Group QR Codes on press ads:If you’d Not everyone like to is learn at their more desk, aboutor in front how of ato computer measure when the value of a marketing asset reading a magazinemanagement or newspaper, solution but by pl acingfor youra QR Codebusiness,800.235.6652 on your contact press ad, Al readers Kennickell at 912-233-4532 or can simply take a [email protected] or scan the barcode. to [email protected] more information, a special offer or a coupon.

QR Codes on promotional items: Place a QR Code on giveaways such as T-shirts and coffee mugs and bring them to life.

There are many use cases for QR Codes in marketing. Used tactfully and creatively, QR Codes provide another way to engage customers and prospects by bringing mobile into the media mix and increase odds of response by offering a convenient and relevant channel for communications.

WhyWhy are are they they important? important? Mobile marketing is quickly becoming an essential ingredient for success in marketing campaigns. In fact, according to Forrester’s study on Interactive Advertising Models completed in July 2009, mobile advertising spend in the US will grow from $391 million in 2009 to $1.2 billion In 2014, representing a 27% compound annual growth rate

9 QR Codes- Frequently Asked Questions

(CAGR), making mobile marketing second only to social media marketing with a CAGR of 34%. How Much is a Marketing Asset Management Solutions Worth to My Company? According to the international association for the wireless telecommunications industry, CTIA, wireless penetration The insecond the US ismajor more thanstep 90%in estimatingof population. the Smartphone value of a marketing asset management market share in thesolution US jumped for fromyour 7% business in 2007 to is 17% to indetermine 2009 and ishow expected the tosolution grow will affect your existing rapidly in 2010 and beyond. supply chain processes. Which of your existing processes can be completely eliminated? With mobile marketingWhich on processesthe rise, using will QR be codes changed? on printed How material will these can help changes print to your supply chain processes and marketing serviceimpact providers your generatecosts and addi revenues?tional revenue For by example, offering campaigns virtually thatall MAM solutions will enable deliver results for their clients. you to eliminate the internal activities associated with processing and fulfilling requests for marketing materials from salespeople and/or sales channel partners. If you are currently CanCan theythey be be read readspending from from any $50,000 anydirection? direction? per year performing those activities, that $50,000 cost savings becomes QR Codes are capable of 360 degree high speed reading. QR Codes accomplish this task through positionone detection element patterns of the valuelocated of at anthe MAM three corners solution. of the symbol. These position detection patterns guarantee stable high-speed reading, circumventing the negative effects of Thebackground total amount interference. of the cost savings and/or revenue increases that you identify sets the upper limit of the value of an MAM solution for your business. With the value of the benefits measured and quantified, you can easily determine the estimated return on investment that will be produced by a prospective marketing asset management

If you’d like to learn more aboutBPI Mediahow to Groupmeasure the value of a marketing asset management solution for your business,800.235.6652 contact Al Kennickell at 912-233-4532 or [email protected]. [email protected] WhatWhat is is the the best best size size to printto print a QR a Code? QR Code? The size of QR Code is decided by determining a symbol version, based on data capacity, character type and error correction level, and by setting a module size, based on the performance of the printer for printing or the scanner for reading.

Symbol Version: The symbol versions of QR Code range from Version 1 to Version 40. Each version has a different module configuration or number of modules. (The module refers to the black and white dots that make up QR Code.)

9 QR Codes- Frequently Asked Questions

QR Codes- Frequently Asked Questions

How Much is a Marketing Asset Management Solutions Worth to My Company?

The second major step in estimating the value of a marketing asset management solution for your business is to determine how the solution will affect your existing supply chain processes. Which of your existing processes can be completely eliminated? Which processes will be changed? How will these changes to your supply chain processes Module size: Onceimpact a symbol your version costs is and determined, revenues? the actual For example, size of the virtuallyQR Code all MAM solutions will enable symbol depends onyou the to millimeter eliminate size the of internal the module activities (one square associated area comprising with processing QR and fulfilling requests for code)Module to sizebe printed.: Oncemarketing a symbol versionmaterials is determined, from salespeople the actual and/or size of thesales QR channel Code partners. If you are currently symbol depends onspending the millimeter $50,000 size ofper the year module performing (one square those area activities, comprising that QR $50,000 cost savings becomes code)The larger to be the printed. module is, the more stable and easier to read with a QR code scanner it becomes. On the oneother element hand, as ofthe the QR value Code ofsymbol an MAM size gets solution. larger, a larger printing areaThe largeris required. the module is, the more stable and easier to read with a QR code scanner it becomes. On the otherThe hand, total as theamount QR Code of thesymbol cost size savings gets larger, and/or a larger revenue printing increases that you identify sets areaIt is, therefore,is required. necessary to determine the module size of each application after considering all thethe relevant upper factors. limit Itof is recommendedthe value of thatan MAMQR Code solution symbols for be printedyour business. With the value of asIt is, large therefore, as possible necessarythe within benefits to the determine available measured the printing module and area. quantified, size of each you application can easily after determine the estimated return on considering all theinvestment relevant factors. that Itwill is recommended be produced that by QR a prospective Code symbols marketing be printed asset management asWhen large the as symbol possible version within and the moduleavailable size printing are determined, area. the size of the QR Code symbol is determined. The QR Code symbol area requires a margin or "quiet zone" aroundWhen the it to symbol be used. version and module size are determined, the size of the QR Code symbol is determined. The QR Code symbol area requires a margin or "quiet zone" aroundThe margin it to beis a used. clear area around a symbol where nothing is printed. QR Code requires a four-module wide marginIf you’d at all sideslike ofto alearn symbol. more aboutBPI Mediahow to Groupmeasure the value of a marketing asset The margin is a clearmanagement area around solutiona symbol wherefor your nothing business, is800.235.6652 printed. contact QR Code Al requires Kennickell at 912-233-4532 or a four-module wide margin at all sides of a symbol. [email protected]. [email protected]