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The Evolution of Barcode Reading Technology Jacek Hanslik – Product Sales Manager Europe

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The Evolution of Barcode Reading Technology Jacek Hanslik – Product Sales Manager Europe The Evolution of Barcode Reading Technology Jacek Hanslik – Product Sales Manager Europe 1 © 2020 Cognex Agenda I. Basics of barcode reading technology a. History of barcodes b. Types of barcodes c. Technology check: Laser-based vs. image-based barcode readers d. Types of barcode readers II. Industry practices a. Existing barcode reading applications b. Challenges and opportunities c. Impact of higher read rates d. How to leverage barcode reading technology in your company III. Expectations and outlook IV. Questions & Answers 2 © 2020 Cognex I. Basics of Barcode Reading Technology 3 © 2020 Cognex History of Barcodes 4 © 2020 Cognex History of Barcodes (continued) 5 © 2020 Cognex The need for barcode technology Barcode reading applications are critical to: ▪ Prevent or correct label and shipping errors ▪ Drive up efficiency and throughput ▪ Lower maintenance and overhead costs ▪ Avoid disruption in supply chain ▪ Brand integrity 6 © 2020 Cognex Main types of barcodes ▪ Barcode Types ▪ 1D ▪ 2D ▪ 3 main reasons for barcodes: ▪ Traceability ▪ Universally understood ▪ Low cost 7 © 2020 Cognex Laser-based barcode scanning Barcode Light Detector Signal Digitized Signal 8 © 2020 Cognex Laser Scanner Technology restrictions ▪ Hard to scan barcodes​ ▪ Poorly printed​ ▪ Defective/damaged​ ▪ Low contrast​ ▪ Specular reflections​ ▪ Unidirectional scanning​ ▪ No omnidirectional (360°) or at least orthogonal (0° and 90°) reading​ ▪ Mounting and positioning constraints​ ▪ Moving parts are subject to failure​ ▪ No feedback for failed reads​ ▪ Cannot read 2D codes 9 © 2020 Cognex Image-based barcode readers 10 © 2020 Cognex What type of barcode reading technology is used? Manufacturers Rely Heavily on Laser-Based Solutions. Among users of the technology, 77 percent rely solely on laser-based or a combination of laser-based and image-based barcode solutions. Only 14 percent rely solely on image-based solutions. Source: ID Barcode Use Trends Among Manufacturers survey by PMMI Media Group, sponsored by Cognex 11 © 2020 Cognex Advantages of image-based barcode readers ▪ No moving parts ▪ Solid state device ▪ Longer life than laser scanners ▪ High read rates ▪ Reads damaged/properly marked codes ▪ Omnidirectional reading ▪ 2D Codes ▪ Performance feedback ▪ Store No-Read images 12 © 2020 Cognex Main types of barcode readers 13 © 2020 Cognex Technical advancements in barcode readers ▪ HDR/HDR+ ▪ High-speed liquid lens ▪ Multiple sensors in a single reader ▪ Interactive operator feedback 14 © 2020 Cognex Barcode Reading Technology with Mobile Source: ID Barcode Use Trends Among Manufacturers survey by PMMI Media Group, sponsored by Cognex 15 © 2020 Cognex Mobile Barcode Scanning Solutions 16 © 2020 Cognex II. Common industry practices 17 © 2020 Cognex Existing barcode reading applications Source: ID Barcode Use Trends Among Manufacturers survey by PMMI Media Group, sponsored by Cognex 18 © 2020 Cognex Challenges and opportunities ▪ Barcode quality ▪ Lighting conditions ▪ Read rate performance ▪ Communication ▪ Data usage ▪ Modularity ▪ Ease-of-use ▪ Efficiency and cost 19 © 2020 Cognex Impact of higher read rates – Case study ▪ Low-volume Distribution Center Assumptions* Sorter Speed (feet/minute) 400 Average box size (inches) 20 Distance between boxes (inches) 36 Operation (hours/day) 16 Utilization (days/year) 300 Boxes/second 1.43 Boxes/hour 5,148 Maximum boxes/day 82,368 *Based on a low-volume shipper 20 © 2020 Cognex Impact of higher read rates – Case study (continued) ▪ Low-volume Distribution Center Read Rate/Labor Cost Analysis Read Rate No-Reads Maximum Number Total Rework Number of Cost of of Packages/Day Time (Man Operators Required Operators Hours/Day) to Handle Rework (USD/Year) 98% 1,648 80,720 41.20 5.15 $185,175.00 99% 824 81,544 20.60 2.58 $92,587.50 99.5% 412 81,956 10.30 1.29 $46,350.00 99.9% 83 82,285 2.08 0.26 $9337.50 21 © 2020 Cognex Impact of higher read rates – Case study (continued) ▪ Low-volume Distribution Center Read Rate/Labor Cost Analysis Read Rate No-Reads Maximum Number Total Rework Number of Cost of of Packages/Day Time (Man Operators Required Operators Hours/Day) to Handle Rework (USD/Year) 98% 1,648 80,720 41.20 5.15 $185,175.00 99% 824 81,544 20.60 2.58 $92,587.50 99.5% 412 81,956 10.30 1.29 $46,350.00 99.9% 83 82,285 2.08 0.26 $9337.50 22 © 2020 Cognex How to leverage barcode reading technology in your company ▪ Pay attention to product modularity and flexibility – "future proofing" ▪ Take advantage of the latest advances in connectivity and data flow ▪ Utilize images to understand why a code was missed! 23 © 2020 Cognex III. Expectations and future outlook 24 © 2020 Cognex Industry trends for code reading ▪ Higher demand for 2D barcodes in many industries: Healthcare, transport and logistics, retail etc. ▪ Increased use of data from barcode scanners to improve decision making ▪ Growing demand for rugged industrial barcode readers ▪ Evolution of Industry 4.0 Source: MarketWatch 25 © 2020 Cognex Top priorities of users Source: ID Barcode Use Trends Among Manufacturers survey by PMMI Media Group, sponsored by Cognex 26 © 2020 Cognex Edge Intelligence Turns big data into smart data Powerful performance monitoring tools • Read rate tracking and root cause analysis • Configuration changes monitoring • Easy access and classification of no-read images Flexible, scalable architecture • Secure local data storage options • Mass device management • REST API for rapid customer development Ease of setup and integration • Auto-device discovery across factory floor • Intuitive user management & security • Multi-reader configuration tools 27 © 2020 Cognex Predictions for 2021 and beyond ▪ Applications: faster line speeds, more product volume, smaller codes, more data included in each code ▪ Data: more images, more data, more network bandwidth ▪ Barcode Readers: faster processors, more resolution, more compact size, more useful information (grading, etc.) 28 © 2020 Cognex IV. Questions & Answers 29 © 2020 Cognex Thank you for your attention! Contact Cognex on the phone: In English: +44 121 296 5163 In German: +49-721-958-8052 In French: +33 176 549318 In Italian: +39 02 3057 8196 In Spanish: +34 93 299 28 14 In Polish: +48 71 71 21 086 In Hungarian: +36 800 80291 Or by email: [email protected] 30 © 2020 Cognex.
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