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Designing Letter and Reply Mail—Contents Publication 25, July 2003

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Designing Letter and Reply Mail—Contents Publication 25, July 2003 Designing Letter and Reply Mail—Contents Publication 25, July 2003 Table of Contents Appendixes Table of Exhibits A Ink/Paper Definitions Introduction B Ink/Paper Measurement 1 Automation Benefits C Glossary 2 Automation Design Standards D Decimal Equivalents 3 Automation Addressing E Getting More Information 4 POSTNET Barcodes F Checklists 5 Reply Mail G Quick Service Guides 6 Business Reply Mail H Ancillary Service Endorsements 7 Courtesy Reply Mail Contents Exhibits ........................................................................ v Introduction ................................................................. 1 Purpose .................................................................................... 1 Checking the Source ................................................................ 1 1Automation Benefits ............................................... 3 The Value of Automation .......................................................... 3 Financial Savings ..................................................................... 3 Postal Processing ..................................................................... 4 Automated Letter Processing Equipment ................................. 4 Postage Discounts.................................................................... 5 Barcoding Specifications .......................................................... 6 Assistance ................................................................................ 6 Tools ......................................................................................... 7 Barcoding Software and Equipment ....................................... 10 2Automation Design Standards ............................. 11 Overview ................................................................................ 11 Mailpiece Dimensions ............................................................ 11 Mailpiece Materials and Construction .................................... 13 Mailpiece Flexibility ................................................................ 17 Incompatible Materials and Sealing Methods ........................ 17 Window Envelopes and Inserts .............................................. 18 Address Labels and Stickers .................................................. 23 3Automation Addressing ....................................... 25 Overview ................................................................................ 25 General Standards ................................................................. 25 Mailpiece Clear Zones on Nonbarcoded Mailpieces .............. 26 Address Printing Guidelines ................................................... 29 Reflectance and Print Contrast .............................................. 34 Designing Letter and Reply Mail i Contents 4 POSTNET Barcodes .............................................. 37 Overview ................................................................................ 37 Description and Benefits ........................................................ 37 Delivery Point Barcode ........................................................... 37 POSTNET Format .................................................................. 38 Bar Spacing (Pitch) ................................................................ 42 Barcode Locations ................................................................. 42 Barcode Layout ...................................................................... 44 Barcode Printing..................................................................... 46 5 Reply Mail .............................................................. 49 Basic Information ................................................................... 49 Choosing Reply Mail Type ...................................................... 49 Selecting Facing Identification Marks ..................................... 52 FIM Standards ........................................................................ 54 FIM Positives .......................................................................... 55 Obtaining FIMs and Barcodes ................................................ 55 Avoiding Sorting Errors .......................................................... 57 6 Business Reply Mail ............................................. 59 Receiving Customer Responses ............................................ 59 Following Design Formats ...................................................... 59 Meeting Size Standards ......................................................... 67 Meeting Printing Standards .................................................... 68 Using Window Envelopes ....................................................... 70 Prebarcoding Your BRM ......................................................... 73 Adding Optional Elements ...................................................... 75 Using BRM Varieties .............................................................. 77 Priority Business Reply Mail................................................... 78 Paying for Replies .................................................................. 78 Participating in Qualified Business Reply Mail ....................... 79 Using International Business Reply Service .......................... 81 7 Courtesy Reply Mail.............................................. 89 Receiving Customer Responses ............................................ 89 Following Design Formats ...................................................... 89 Printing Your Mail .................................................................... 96 Using Window Envelopes ....................................................... 96 Meter Reply Mail .................................................................... 96 ii Publication 25, July 2003 Contents Appendixes A Ink/Paper Definitions ............................................ 97 B Ink/Paper Measurement ........................................ 98 C Glossary............................................................... 100 D Decimal Equivalents ........................................... 106 E Getting More Information ................................... 107 F Checklists ............................................................ 114 G Quick Service Guides ......................................... 118 H Ancillary Service Endorsements ....................... 130 Designing Letter and Reply Mail iii Contents iv Publication 25, July 2003 Exhibits Exhibits 1-1 Notice 3-A, Letter-Size Mail Dimensional Standards Template ..................................................... 7 1-2 Notice 67, Automation Template .................................. 8 1-3 POSTNET Code Eyepiece With Reticle ...................... 9 2-1 Letter Mail Dimensions .............................................. 11 2-2 Aspect Ratio .............................................................. 13 2-3 Folded Self-Mailers .................................................... 15 2-4 Address/Window Clearance ...................................... 19 2-5 Excessive Address Insert Shift .................................. 19 2-6 Barcode/Window Clearance ...................................... 20 2-7 Excessive Barcode Insert Shift .................................. 21 2-8 Window Clear Space ................................................. 22 2-9 Address Label ........................................................... 24 3-1 Mailpiece Clear Zones and Free Space .................... 27 3-2 Nonaddress Printing Space (Unshaded Area) .......... 28 3-3 Unacceptable Type Styles ......................................... 29 3-4 Preferred vs. Flat-Top Characters .............................. 30 3-5 Dot Matrix Characters ............................................... 30 3-6 Type Sizes ................................................................. 31 3-7 Character Stroke Width ............................................. 32 3-8 Character Spacing ..................................................... 32 3-9 Word Spacing ............................................................ 33 3-10 Line Spacing ................................................................ 33 3-11 Address Block Skew .................................................... 34 4-1 Delivery Point Barcode .............................................. 38 4-2 POSTNET Barcode Specifications ............................ 39 4-3 Delivery Point POSTNET Format .............................. 40 4-4 Code Elements .......................................................... 41 4-5 Barcode Placement Areas ......................................... 42 4-6 Address Block Barcode Placement Options .............. 43 4-7 Lower Right Corner Barcode ..................................... 44 4-8 Bar Tilt ....................................................................... 45 4-9 Barcode Baseline Shift .............................................. 45 4-10 Overinking (Extraneous Ink) ........................................ 46 4-11 Voids ............................................................................ 47 Designing Letter and Reply Mail v Exhibits 5-1 BRM Postcard and Envelope ..................................... 50 5-2 CRM Postcard and Envelope .................................... 51 5-3 FIMs A, B, C, and D ................................................... 53 5-4 FIM Location .............................................................. 54 5-5 BRM Camera-Ready FIM and Barcode .................... 56 5-6 CRM Camera-Ready FIM and Barcode .................... 56 6-1 BRM
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