IMB Changes Jan 2013

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Intelligent Mail Barcode Intelligent Mail Barcode is REQ UIRED In an effort to continue to stream line services and delivery the United States Postal Service (USPS) will require the use of the Intelligent Mail Barcode (IMB). Mailers will need to be com pliant on both their outgoing m ail and reply m ail. In order to receive any presorted barcode discounts the IMB MUST be used on outgoing m ail. G ood news here is PostMark has already m ade the change over to the IMB. Additionally, the USPS will require the use of the IMB on ALL reply m ail. In order to use the IMB on your reply m ail you need to obtain a Mailer ID. You can get a Mailer ID by going to https://gateway.usps.com/bcg/login/htm and register as a new user if you do not already have an online account set up with the U SPS. For more information, go to: https://ribbs.usps.gov/index.cfm?page=intelligentmail Frequently Asked Q uestions Why is the USPS changing to the IMB? The IMB gives the USPS m ore flexibility in sorting m ail as well as tracking m ail as it m oves through the system . You can have tracking inform ation em bedded into the IMB so you can see how your m ail is advancing through the USPS system . What is the difference between the norm al barcode and the IMB? The current barcode encodes only the zip code, Plus 4, delivery point and a final destination check digit. The IMB encodes m ore data such as class of m ail, sortation, the Mailer ID (USPS knows to whom the m ail belongs), tracking data (if applicable), unique ID of the m ail piece, zip code, Plus 4, and delivery point. The IMB also allows for quicker sortations and m ail to be sorted by bundles rather than individual pieces. Do I need to leave m ore room in the address area to accom m odate the IMB? Yes, the IMB is a taller barcode and does require m ore space. W e suggest considering when using window envelopes, investigate the cost difference between the norm al 1” window and a 1.25” window depending on how m uch data is being used for your address. What does the IMB look like com pared to the postnet barcode? Below are exam ples of return pieces, the one on the left has the postnet barcode and the one on the right has an IMB. 390 Cassell Street | Winston-Salem, NC 27107 | Phone: 336. 722. 2886 | Fax: 336. 722. 2895 www.PostMark.ws | [email protected] .

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