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Dec/Jan 2013 Couturier.qxd:. 12/12/12 12:52 PM Page 1 The French cheese for every occasion Merci Chef’s new product line -Powerful brand recognition optimal shelf impact -Top selling French goat cheeses under ONE brand -Convenient consumer packaging -Long shelf life -Great goat cheese that fits every meal or snacks occasions! Find out about it! [email protected] Couturier North America 2986 Route 9 Hudson, NY 12534 TOC.qxd:Layout 1 12/14/12 3:16 PM Page 1 DEC./JAN. ’13 • VOL. 17/NO. 6 COVER STORY CONTENTS 16 28 36 FEATURES Middle Eastern Flavors Gaining Popularity .................................... 21 The definition of Mediterranean foods is expanding Growing Beyond Olives ............................ 24 Delis embrace olive bars as a means of attracting adventurous consumers Fried Chicken Transcends Trends .............. 28 Fad diets have no long-term effect on fried chicken sales Dips and Spreads No Longer Sinful .......... 32 The category now fits consumer demands for healthfulness PROCUREMENT Position Breads for Add-On Sales ............ 36 Prominent displays increase ring DELI BUSINESS (ISSN 1088-7059) is published by Phoenix Media Network, Inc., P.O.Box 810425,Boca Raton, FL 33481-0425 POSTMASTER: Send address changes to DELI BUSINESS, P.O.Box 810217,Boca Raton, FL 33481-0217 JUNE/JULY 2012 DELI BUSINESS 3 TOC.qxd:Layout 1 12/14/12 3:16 PM Page 2 DEC./JAN. ’13 • VOL. 17/NO. 6 DELI MEATS CONTENTS Premium Deli Meats .................................. 42 Consumers have an extensive variety of options CHEESE CORNER Taking Cheese a Step Further .................. 38 The importance of affinage COMMENTARIES EDITOR’S NOTE The Rise and Fall of the Jewish Deli .......... 12 PUBLISHER’S INSIGHTS A Time To Give Thanks .............................. 14 MARKETING PERSPECTIVE Healthy Living at the Deli Counter ............ 45 IN EVERY ISSUE DELI WATCH ...................................................... 8 INFORMATION SHOWCASE ...................................... 46 BLAST FROM THE PAST ........................................ 46 38 42 DELI BUSINESS (ISSN 1088-7059) is published by Phoenix Media Network, Inc., P.O.Box 810425,Boca Raton, FL 33481-0425 POSTMASTER: Send address changes to DELI BUSINESS, P.O.Box 810217,Boca Raton, FL 33481-0217 4 DELI BUSINESS DEC./JAN. 2013 Haliburton.qxd:. 12/12/12 12:25 PM Page 1 Masthead.qxd:Layout 1 12/14/12 3:11 PM Page 1 RED BARN FAMILY FARMS WINS RISING STAR AWARD Red Barn Family Farms, Apple- DELI BUSINESS ton, WI, was recognized as a Rising MARKETING MERCHANDISING MANAGEMENT PROCUREMENT Star business by the Wisconsin Economic Development Council. Paula Homan was honored as the PRESIDENT & EDITOR-IN-CHIEF JAMES E. PREVOR women-owned business Rising Star. [email protected] The award recognizes businesses PUBLISHING DIRECTOR with great promise that have been in KENNETH L. WHITACRE business less than five years. [email protected] Paula Homan and her husband, PUBLISHER/EDITORIAL DIRECTOR Dr. Terry Homan, large animal veterinarian, established Red Barn Family Farms in 2008 LEE SMITH with the mission to help reinvigorate small Wisconsin family-owned dairy farms by cre- [email protected] ating an economy that values these farms and the families who operate them. MANAGING EDITOR Red Barn has tapped into consumers’ desires for a closer connection to the source of JAN FIALKOW their food and for more accountability in how it is produced. Red Barn Family Farms are [email protected] the only dairy farms in Wisconsin to have the American Humane Association certifi- SALES MANAGERS cation. Farming on a smaller scale allows Red Barn Family Farms’ products to meet an JANE JOHNSON [email protected] increasing demand not only for locally produced food but also for food that has been pro- duced ethically and sustainably. Farmers are paid on an innovative new pay structure, MICHAEL LISBERG [email protected] apart from commodity pricing, that rewards their dedication to Red Barn’s rigorous stan- dards for milk quality and animal husbandry, or humane treatment of animals. PRODUCTION DIRECTOR Red Barn cheese has earned a significant number of awards, medals, and accolades. DIANA LEVINE [email protected] In March, the dairy won gold, silver and bronze medals in the Mild to Medium Cloth- bound Cheddar category for its Red Barn Heritage Weis at the 2012 World Cheese ART DIRECTOR JACKIE TUCKER Championships in Madison, while Red Barn Heritage Weis Reserve won gold and sil- [email protected] ver medals for Aged Bandaged Cheddar. The company recently launched Edun, its New Zealand-style raw-milk Cheddar PRODUCTION DEPARTMENT FREDDY PULIDO and will shortly release its 3-year Heritage Weis Reserve. RESEARCH DIRECTOR SHARON OLSON CONTRIBUTING EDITORS CAROL M. BAREUTHER KRISTINE HANSEN COMING NEXT ISSUE IN FEB/MAR 2013 BOB JOHNSON CHARLIE KALISH COMING NEXT JULIE COOK RAMIREZ BARBARA ROBISON COVER STORY PROCUREMENT STRATEGIES SEND INSERTION ORDERS, PAYMENTS, PRESS RELEASES, PHOTOS, LETTERS TO THE EDITOR, ETC., TO: GMOs — Pros & Cons Trends for Spring & Summer DELI BUSINESS P.O. BOX 810217, BOCA RATON, FL 33481-0217 PHONE: 561-994-1118 FAX: 561-994-1610 FEATURE STORIES PREPARED FOODS E-MAIL: [email protected] Consumer Research Pizza Asian Foods PHOENIX MEDIA NETWORK, INC. CHAIRMAN OF THE BOARD Entrées DELI MEATS JAMES E. PREVOR Roast Beef EXECUTIVE VICE PRESIDENT MERCHANDISING REVIEWS Prosciutto KENNETH L. WHITACRE Packaging Food Bars CHEESES SENIOR VICE PRESIDENT LEE SMITH Soups Mozzarella Cheddar GENERAL COUNSEL DEBRA PREVOR EXECUTIVE ASSISTANT COMING IN APRIL/MAY 2013 FRAN GRUSKIN DELI BUSINESS will take an in-depth look at the growing popularity of specialty TRADE SHOW COORDINATOR cheese and its impact on retail deli department sales. JACKIE LOMONTE DELI BUSINESS IS PUBLISHED BY PHOENIX MEDIA NETWORK, INC. P.O. BOX 810425, CORRECTION: In the Expertise in Action sidebar in Encountering Craftsmanship in the BOCA RATON, FL 33481-0425 Oct/Nov issue of DELI BUSINESS, we incorrectly stated that a Certified Cheese Professional PHONE: 561-994-1118 FAX: 561-994-1610 who suspects a serious pathogen in a cheese should photograph the cheeses and then return the www.delibusiness.com cheese to the distributor. We should have said to send the photograph to the distributor. We ENTIRE CONTENTS © COPYRIGHT 2012 regret any confusion this may have caused. PHOENIX MEDIA NETWORK, INC. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. SUBSCRIPTION & READER SERVICE INFO ELI USINESS PUBLICATION AGREEMENT NO. 40047928 If you would like to subscribe to D B for the print and/or electronic ver- sion, please go to www.delibusiness.com and click on the “Subscribe” button. From there, you can subscribe to the print version of DELI BUSINESS or free of charge to the electronic version. In addition, you can read the electronic version and go directly to a company’s Web site through our special hot link feature. Best of all, you can download and print any article or advertisement you’d like. 6 DELI BUSINESS DEC./JAN. 2013 Sartori.qxd:. 12/12/12 12:45 PM Page 1 Watch.qxd:Layout 1 12/14/12 3:24 PM Page 1 D E L I W A T C H Announcements FIRSTSOURCE: TYSON DIG DEEP CONTRACT VERMONT FARMSTEAD SUPERMARKET DELI PROMOTION MANUFACTURING PROGRAM EXPANDS MARKETPLACE Lee Smith, senior vice president, Tyson Foods, Inc., Springdale, AR Pulaski Meat Products, Linden, NJ, The Vermont Farmstead Cheese Phoenix Media Network, Boca announces The Dig Deep promotion, has formally launched a new Contract Company, So. Woodstock, VT, has Raton, FL, will be the keynote featuring a coupon for $2.50 off the Manufacturing Program for retailers, produced cheese since January 2011, speaker at FirstSource: Supermarket purchase of two pounds or more of wholesalers and brand owners. The but has already generated 32 awards. Deli. Combining product presenta- Tyson Boneless Wings from the deli program offers customers the ability Its cheeses will now be available in tions, networking opportunities, prod- and one Pepsi 8-pack 12-ounce plastic to create a line of private-label NY, NJ, NH, CT, MA, RI, SC, GA, uct tastings, and private one-on-one bottles or 7.5-ounce mini cans. Con- branded pork products with the flexi- AL, MS, TN, LA, FL and TX. buyer-requested meetings exclusive to sumers can receive a free 32-ounce bility to produce single products to a Cheeses include: Farmstead Cheddar, high-level supermarket deli buyers and collectible cup with a peel-off sticker full line that can be expanded across Lillé (Coulommier), Governor’s Ched- suppliers, it’s a uniquely efficient alter- featuring a code to enter online for a supermarket deli departments. The dar, WindsorDale, Smoked Windsor- native for buyers to source innovative chance to win a Samsung 55" Smart program delivers the following bene- Dale, AleHouse Cheddar, Brickhaus products and learn what’s new and 3D HDTV or a trip for four to the fits: state-of-the-art USDA manufac- Tilsit and Vermont Applewood hot to the marketplace — all in a 2014 Super Bowl. The promotion will turing; complete turn-key solution Smoked Tilsit, Blueberry Windsor- relaxed, no-pressure environment be online Jan. 2 - Feb. 4, 2013, and from recipe development to packag- Dale, Hot Pepper WindsorDale, over 2 1/2 days. This unique sympo- also will be featured on DeliAny- ing; competitive pricing; complete Cracked Pepper WensleyDale, Cran- sium will be held Feb. 5-7, 2013, at time.com. quality control program; and recipe berry WindsorDale, Chocolate Stout, the Marriott Coral
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