INDEX

Aardvark, 172 “American Sexual Revolution, The” ABC, 278–279, 291, 333 (radio broadcasts), 176 abortion, 179–180, 344 Amis, Martin, 349 “A-Card Blues, The” (Hefner), 31 Anderson, Pamela, 411 Accused, 47 Anthony, Ray, 441 ACLU, 275, 376 Antioch College, 415 Adams, Don, 145, 157 Antioch Review, 178 advertising, 102, 114, 127–128, 154, anti-Semitism, 37, 50 189, 423 Ara, Reverend Charles D., 399 Hefner in, 442 Arnstein, Bobbie, 212, 254, 256 changes and, 305–306, 414 arrest of, 258–267 (1959) and, 95, suicide of, 267–270 135–136 Arnstein, Eddie, 260 “Playboy Reader,” 309 Associated Press, 154 Advertising Age, 75 Atkinson, Ti-Grace, 241 “After the Masquerade” (Hefner), 59 Atlantic City, 340–342, 350 Against Our Will (Brownmiller), 370 Avener, Robin, 354 aging, Friedan on, 419 AIDS, 347, 357 Baber, Asa, 355–356, 413 Ali, Muhammad, 278, 306 Babs and Shirley (Playboy), 131, alimony, Playboy on, 72, 78, 119, 233 146, 231 Allen, Steve, 172COPYRIGHTEDBaby Face, MATERIAL 441 Allen, Woody, 210 Bachman, Curtis, 14 Allred, Gloria, 344, 386 Bachman, Jimmy, 14 All the President’s Men (Bernstein, backgammon, 286–288 Woodward), 309 Backlash: The Undeclared War Against Alpert, Hollis, 189 American Women (Faludi), 418 American Booksellers Association, 375 Bakker, Jim, 361 American Chronicles, 405–406 Baldwin, James, 197 American National Exhibition, 137 Bann, Richard, 441 American Nazi Party, 196 Barnum, P. T., 172

515

bbindex.inddindex.indd 515515 88/12/08/12/08 22:34:55:34:55 PPMM 516 INDEX

“Basic Bar” (Playboy), 125 Browning, Sheila, 146 Basie, Count, 95, 135 Brownmiller, Susan, 236, 370 Baumgarth, John, 64 Brubeck, Dave, 79, 135 Beach Book, The (Steinem), 238 Bruce, Lenny, 141, 156, 190, 200, 261 Bealls, Sally, 204 Bryant, Jean, 315 Beats, 74, 133–134 Buchanan, Pat, 416 Beatty, Linda, 315 Buchwald, Art, 171, 298 Beatty, Warren, 212, 280 Buckley, William F., 3, 194, 209, 326, 379 Beaumont, Charles, 80, 97, 131 Burns, Kevin, 441, 444, 447 Becker, Judith, 368, 378 Business Week, 439 Bentley, Mandy, 432–433 Bentley, Sandy, 432–433 Caan, James, 277, 278, 279, 280, 286, 442 Benton, Barbi, 224–227, 251–258, 262, Calderone, Mary, 215 280, 283 Caniff, Milton, 27 Conrad-Hefner marriage and, 398, Cantor, Mark, 441 399–402 Captain’s Paradise, The, 252 West found by, Carey, Drew, 435 273–274 Carmichael, Carrie Lee. See Leigh, Carrie Berliner, Joel, 432 Carnegie, Dale, 108 Bernstein, Carl, 309 Carpenter, Teresa, 335–336 Bierce, Ambrose, 72 Carson Pirie Scott, 50–51, 52, 97 “Big Boobs” (New Republic), 379 Carter, Jimmy, 312–313, 328, 351 “Big Bunny” (airplane), 209–210 Carter, Richard, 194 “Bill Dodgely and Troop 31” (Hefner), 17 cartoons Billings, Robert, 326 Carter interview parodies, 312–313 Biowski, Edith, 31 early creations by Hefner, 15, 17, 30, birth control, 214, 215, 230 32, 36, 38, 52 Bishop’s Study, The (radio show), 94 featuring Hefner, 402 Bi-Weekly News (Hefner), 16 parodying Playboy, 348 Black, Hugo, 177 Playboy features, 72, 97–98, 111, Blackmun, Harry, 379 130–131, 201 Black Widow, 366 Reisman on, 369–370 Blossom (NBC), 404 Casablanca, 441, 448–449 Bogart, Humphrey, 204, 448–449 Casilli, Mario, 332 Bogdanovich, Peter, 334–336, Castro, Fidel, 211 381–388, 393 Catholic World, 183–184 Bonner, Gillian, 412 Cavett, Dick, 236 Boorstin, Daniel, 8, 144 CBS, 224–225, 359 Borson, Janie, 29, 32, 35, 39, 42, 45 censorship, 376 Borst, Ron, 441 Comstock Act (1873), 108 Bouras, Arlene, 91, 92, 99, 100, 101, 146 Hefner on, 78, 139 Boyd, Malcolm, 214 “Reagan Revolution” and, 325 Bradbury, Ray, 80, 131 U.S. Post Office lawsuit, 82–83 Bradley, Tom, 279 See also Meese Commission; Bradshaw, Joan, 146 pornography Braudy, Susan, 241–243 Chamberlain, Bev, 146 Britt, May, 153, 195 Champlin, Charles, 385 Brooks, Richard, 362, 363, 397 Chancellor, Connie, 146 Brophy, Jim, 28–30, 32, 35, 61 Chancellor, John, 146 Brown, Helen Gurley, 192 Chaplin, Charlie, 102, 139 Brown, Jerry, 279 Chatelaine, 402 Brown, Jim, 286 Chiat/Day/Mojo, 423

bbindex.inddindex.indd 516516 88/12/08/12/08 2:34:552:34:55 PMPM INDEX 517

Chicago, 82 promoted by Playboy, 73, 123–132, American, 154 450–453 Chicago Art Institute, 39 Consumer Magazine Report, 132 Chicago Carton Company, 50 “Contaminators, The” (Playboy), 101 Chicago Daily News, 57 contraception. See birth control Chicago Daily Tribune, 52 Cooper, Arthur, 352 Chicago Herald-American, 52 Coppola, Francis Ford, 306 Chicago Historical Society, 53 Corliss, Richard, 436 “Chicago Mansion, The” (Playboy), Cornfeld, Bernie, 286, 301 199–200 Cosby, Bill, 224, 226, 279, 399 Chicago Strike Force, 265, 266, 269 Cosmopolitan, 192, 239, 253 Chicago Sun-Times, 178, 258, 290, 292, 322 Cowie, Colin, 399 Chicago’s Urban League, 136 Cox, Harvey, 3, 5, 180, 185, 209, 216, 220 , 160, 258, 286, 405 Crawford, Allan, 265 Children’s Activities, 51 Crawford, Johnny, 441 Childs, Marquis, 190, 194 Critics Choice, 424 Child Training Association, 51 Crothers, Diane, 236 Christianity. See religion Crowe, Cameron, 351 Christianity and Crisis, 180 Culp, Robert, 441 Christianity Today, 435 Curtin, Jane, 291 Christian Science Monitor, 293 Curtis, Patrick, 386 Christy, Karen, 253–257, 262, 264 Curtis, Tony, 160, 163–165, 190, 277, 399 “Classic Kimberly” (Playboy), 407 Cyber Club, 424 “clean sex,” 113, 173 Clinton, Bill, 408, 415, 422 Daily Illini (University of at Clouston, Bob, 29 Urbana), 40, 45, 46–47 cocaine, 259–260, 266–267, 310, 359 Daily Northwestern (Northwestern Cockburn, Alexander, 266, 329–330 University), 83 “Coed of the Month” (Shaft), 46 Dale Harrison’s Chicago, 52 Coffin, William Sloane, 216, 217 Daley, Richard, 145 Cohen, Lizabeth, 124 Daniels, Derick, 318–322, 337–340, 343 Cohen, Richard, 322 Daniels, M. J. Taylor, 320 Cohen, Steve, 423 Daniel Starch & Staff, 132 Cold War, 137 Dante, John, 145, 212, 224, 254, 264, Cole, Jack, 111, 130 341, 431 Cole, Marilyn, 253, 302 Conrad and, 395, 399, 403 Coleman, Cy, 155 in “Rabbit Pack,” 286 “College Issue” (Playboy), 79 views on Leigh, 363, 365 Columbia Journalism Review, 182–183 Davis, Sammy, Jr., 153, 157, 160, 195, 277 Columbia Pictures, 163 Dawson, Richard, 279 Columbia Records, 321 “Death of a Playmate” (Carpenter), communism, 74, 75–76, 137–142, 210 335–336 Comstock Act (1873), 108 “Death of Painting, The” (Playboy), 79 Conklin, Betty, 29, 31 DeCarlo, Joe, 286, 341 Connery, Sean, 152 Deep Throat, 303, 371–372 Conrad, Kimberly. See Hefner, Kimberly Delancey, Shirley, 146 Conrad (wife) Delgado, Linda, 354 Conservative Digest, 347 Democratic National Convention (1968), consumerism, 108 212–213, 326 Hefner’s political views and, 137 DeMott, Benjamin, 173 1970s economy and, 297–298, Dempsey, John, 111 308–309 Derek, Bo, 350

bbindex.inddindex.indd 517517 88/12/08/12/08 2:34:562:34:56 PMPM 518 INDEX

Detroit Free Press, 217–218 Esquire, 32, 51, 53, 62, 81, 103–104, 118 Dewhurst, Colleen, 376 editorial content of, 105 dexamethasone, 393 Petty Girls, 32, 116 Dexedrine, 198–199, 221, 259, 265, on Playboy, 179, 302–303 287, 341 EstÈs, Clarissa Pinkola, 413 Dick Cavett Show, 236 Exurbanites, The (Spectorsky), 91 Diephouse, Dorothy, 29 Dietz, Park, 368 “Fahrenheit 451” (Playboy), 80 Diners Club, 128 Falcon Crest (CBS), 359 Dirsmith, Ron, 274–275 Faludi, Susan, 418 Disenchanted, The (Schulberg), 56 Falwell, Reverend Jerry, 325, 326, 327, Disney, Walt, 452 367, 370, 378 divorce, Playboy on, 72, 119, 215, 233 Family Circle, 408 Dobson, James C., 368 Farber, David, 189 Donnerstein, Edward, 378 Farmer, James, 210 Doonesbury (Trudeau), 402 Farrell, Warren, 418 Douglas, William O., 6, 211, 216 fashion, Playboy on, 79, 126, 127–128, 216 Downs, Hugh, 53 “Fast Times at Ridgemont High” Doyle, Arthur Conan, 72 (Playboy), 351 Draper, Bruce, 228 Faulkner, William, 179 drugs FBI, 140 Arnstein and, 258–270 Feather, Leonard, 102 cocaine, 214, 259–260, 266–267, Feiffer, Jules, 130, 212 310, 359 Feminine Mystique, The (Friedan), 230, dexamethasone as stroke treatment, 393 246–247, 418 Dexedrine used by Hefner, 198–199, Feminist Anti-Censorship Task Force 221, 259, 265, 287, 341 (FACT), 376 marijuana, 259, 266, 279, 326 feminist movement, 228–229, 451 Playboy on, 194, 211, 216, 266 and, 344 Viagra used by Hefner, 432, 434 Hefner on Playboy as feminist Dun’s Review, 271 publication, 348 duPont Registry, 424 Meese Commission and, 367, 368–372, Dworkin, Andrea, 367, 370–372, 372, 373–381 383, 418 Playboy on “equity feminism,” 247, 417–422, 453 E!, 443–446, 450 Playboy on gender roles and, 230–235 Edward Bennett Williams, 382–383 post–World War II roles of women Ehrenreich, Barbara, 246, 385 and, 229–230 Eisenberg, Billy, 286, 287, 288 protests against Playboy by, 236–243, Eisenhower, Dwight D., 75, 108, 140, 141 245–249 Eldridge, Burl, 386 on Stratten’s death, 335 Ellington, Duke, 129 “Femlin” (Playboy), 97 Ellis, Albert, 178 Fiolipachi, Daniel, 302 Elsinore Corporation, 340, 342 Fisher, Murray, 193, 197, 199–200, 299, Empire News, 69 307, 384 England Fitzgerald, Ella, 95, 129, 135, 156 PEI gaming operation in, 336–340, 345 Fitzgerald, F. Scott, 56, 404, 431, 449 expansion in, 206–208 Flanagan, James, 341–342 Equal Rights Amendment, 279, Fleming, Ian, 152 325, 344 Flynt, Larry, 325, 326 “equity feminism,” 247, 417–422, 453 Focus on the Family (radio program), 268 Espy, Clark, 392 Fonda, Jane, 311, 326

bbindex.inddindex.indd 518518 88/12/08/12/08 2:34:562:34:56 PMPM INDEX 519

Ford, Gerald R., 269, 313 Great Gorge Resort Hotel, 270, 316 Ford, Henry, 452 Green, Robert L., 189 Fortune, 73, 343 Greenburg, Dan, 307 Fosse, Bob, 336 Greene, Bob, 266, 292, 348–349 Fountainhead, The (Rand), 54–55 Gregory, Dick, 195 Fountain of Age (Friedan), 419 Griffith, Melanie, 307, 355 Franklin, Benjamin, 7, 125, 200, 218 Grinnell College, 228 Fresh Prince of Bel Air, The (NBC), 404 Guardian, 322 Friedan, Betty, 230, 246–247, 376, 418–419 Guccione, Robert, 300–302 Froehlich, Lee, 439 Guerrilla Theater, 228 From the Back of the Bus (Gregory), Gutwillig, Robert, 271 195–196 Frost, Mark, 405–406 Haden-Guest, Anthony, 276 Fulbright, J. William, 216 Hahn, Jessica, 361, 365, 397 Haley, Alex, 196, 298, 307 Galbraith, John Kenneth, 211, 212, 298 Hamilton, Reverend William, 185 Gallagher Report, 305 Hanson, Marcy, 281, 285 Gallup, George, 44 Harper, Don, 14 Gaming Act (England), 336–340 Harper’s Bazaar, 434 Garcia, Miki, 373–374 Harry, Deborah, 238 Garroway, Dave, 41, 88 Haugland, Bob, 29 Gary, Reverend Richard, 185 Hee Haw, 253, 256 Gates, Henry Louis, Jr., 452 Hefner, Christie (daughter), 327 Gateway Singers, 194 on antipornography literature, 371 Gazzara, Ben, 334 childhood of, 58, 81, 150 “gender feminism,” 247, 418 on father’s health, 393 Generation of Vipers (Wylie), 233 on “Me Generation,” 290 Getty, J. Paul, 194, 218–219 as PEI president, 342–345, 349, 353, Gibbs, Wolcott, 130 355, 410–414, 422–425, 439–440 Gibson, Charles, 116 on 7-Eleven ban of Playboy, 375 Ginsberg, Allen, 74, 133 views on Leigh, 363 Ginzburg, Ralph, 178, 190 Hefner, Cooper Bradford (son), 403, 426 Girls Next Door, The (E!), 443–446, 450 Hefner, David (son), 58, 150, 343, 363 “Girls of Hollywood” (Playboy), 110 Hefner, Glenn (father), 12–18, 19–20, Goldberg, Arthur J., 216 33, 36, 50 Goldstein, Al, 325 Hefner, Grace Swanson (mother), 12–18, Golson, G. Barry, 314 31–32, 41, 42, 243 Good Housekeeping, 408 financial support of Playboy by, 63 Goodman, Ellen, 330 letters from Hefner to, 36, 50 Goodman, Paul, 194 Hefner, Hugh, 1–8, 107 Goo Heffer (Hefner), 30, 32, 36, 38 army enlistment by, 34–39 Gordon, Virginia, 118–119 childhood of, 11–12, 14–27, 41 Gordy, Berry, 286, 360 choking incident, 285 Gore, Al, 442–443 Dexedrine use by, 198–199, 221, 259, Gottlieb, Lee, 320 265, 287, 341 Gould, Gleiss, and Benn, Inc., 77 documentaries about, 169–170, 173, 202 Grabowski, Marilyn, 332, 333, 361, 363, drug probe of, 258–270 386, 396 early career of, 40, 49–56 Graham, Billy, 311 early cartoons of, 15, 17, 30, 32, 36, Graham, Sylvester, 107 38, 52 Granaham, Kathryn E., 139 education of, 16, 28–33, 39–44, 48, 50, Great Gatsby, The (Fitzgerald), 56, 449 54, 55, 61

bbindex.inddindex.indd 519519 88/12/08/12/08 2:34:562:34:56 PMPM 520 INDEX

Hefner, Hugh (continued) marriage to Hefner, 400–406 first marriage, 50, 56–61, 120, 147–151 separation from Hefner, 426–434 (see also Hefner, Millie Williams Hefner, Marston Glenn (son), (ex-wife)) 402–403, 426 game playing by, 17–18, 286–288, 360, Hefner, Millie Williams (ex-wife), 19, 428, 441 38–39, 50, 56–61, 140, 343 on gender roles, 232–235, 236–237, courtship with Hefner, 42–48, 55, 244 239, 243–249 on Hefner’s early career, 52 in The Girls Next Door, 443–446 inception of Playboy and, 62–64 group sex by, 59–60, 279–286, 363, 434 marriage to Hefner, 81, 82, 120, habits of, 99, 156, 266, 287, 394, 147–151 427–430, 440–442 Hefner, Rae (sister-in-law), 59 “Hef ” nickname of, 29 Hentoff, Nat, 196 The Killing of the Unicorn Hepburn, Audrey, 334 (Bogdanovich) response of, Hertzberg, Hendrik, 379 381–388, 393 heterosexuality, Hefner on, 111–112 legacy of, 447–454 Hillman, Richard, 267 management/work style of, 98–104, Hillman, Shirley, 261, 267 189–193, 222 “History of the Sexual Revolution” Meese Commission response of, (Playboy), 421 376–381 HMH Publishing Company, 62, 83 “Mr. Playboy” image of, 151–155, Holland, Tim, 287 162, 165 homosexuality political views of, 75–76, 137–142, Hefner’s views on, 59–60, 112 414–422 Playboy on, 215 portrayed in Thy Neighbor’s Wife Honey, Ken, 332, 396 (Talese), 328–331 Hoogstraten, Dorothy Ruth. See Stratten, reclusive lifestyle of, 197–201, Dorothy 221–222, 349 Hoogstraten, Louise, 384–385, 387 resignation as president of PEI, Hooper, Debbie, 217 317–318, 423 House, Daina, 281 second marriage of, 394–406, 407–408, Houston, Robert, 333–334 426–434 (see also Hefner, Kimberly How Did a Nice Girl Like You Get into Conrad (wife)) This Business, 226 self-image of, 163–165, 173–174, 384 “How to Succeed in Business Without stroke suffered by, 385, 388, 391–394 Really Trying” (Playboy), 79 See also Playboy; Playboy Mansions; “How to Succeed with Women Without “Playboy Philosophy” (Playboy); Really Trying” (Playboy), 110–111 individual names of family members; How to Win Friends and Influence individual names of girlfriends; People (Carnegie), 108 individual names of Playboy features Hudson, Henry E., 368 and business ventures Hulbert, Ann, 22 Hefner, Jason (grandfather), 24–25 Human Sexual Response (Masters, Hefner, Keith (brother), 59, 63, 395, 441 Johnson), 215 childhood of, 14–15, 17–19, 24, 26, 37 Hunt, Morton, 241–243 Conrad-Hefner wedding and, 399, 405 Hustler, 325, 369 on Playboy Mansion parties, 197 Hutton, Lauren, 238 role of, in Playboy Clubs, 162, 191 Huxley, Sir Julian, 194 views on Leigh, 363–364 Hefner, Kimberly Conrad (wife) Imhoff, Carol, 222 “Classic Kimberly” (Playboy), 407–408 Indianapolis, antipornography ordinance courtship with Hefner, 394–399 proposed in, 371, 383

bbindex.inddindex.indd 520520 88/12/08/12/08 2:34:572:34:57 PMPM INDEX 521

individualism Kirk, Russell, 173 Hefner on, 54–55, 138 “Kitchen Debates,” 137 Playboy editorial content on, 73–74 Klein, Barbara. See Benton, Barbi Irving, John, 376 Knight, Arthur, 189 Isham, Henry, 158 Knight Ridder, Inc., 318 Korda, Michael, 353 Jackson, Jennifer, 196 Krask, Skip, 145 Jackson, Jesse, 212, 216, 218, 351 Kretchmer, Arthur, 305–306, 308, 313, Jagger, Mick, 272–273 351–352, 387 James Bond books/movies, 152 executive editor appointment of, Javits, Jacob, 190, 216 299–300 Jenrette, John, 350 retirement of, 437–439 Jenrette, Rita, 350 K-Tel, 424 Jensen, Debbie Svensk, 281 Kunstler, William, 216 Jigs and Spike (Hefner), 15 Jim Malt (Hefner), 15 “lad books,” 437 Johansen, Sharon, 253 Ladbrokes Ltd., 338 John Baumgarth Calendar Company, 64 Lady Chatterley’s Lover (Lawrence), Johnson, Don, 355 56, 293 Johnson, Lyndon B., 213 LaJoie, Mary Ann, 146 Johnson, Virginia, 179, 215 Lake Geneva (Wisconsin) Playboy Jones, James, 80 Resort, 224 Jordan, Tina, 433, 443 Larson, Roy, 180 Joseph, Burt, 373 Lasch, Christopher, 219 Lawford, Peter, 153, 266, 277, 278 Kaminsky, James, 437–439 Lawrence, D. H., 12, 56, 293 Karalus, Charlaine. See Pilgrim, Janet Lawrence, Vint, 348 Karloff, Boris, 17 Leaf, Earl, 146 Kasten, Shelly, 145 Lear, Norman, 164 Keating, Charles, 411 Lears, Jackson, 80 Kelley, Paula, 301 Leary, Timothy, 211, 311, 326 Kempton, Sally, 236 Lederer, Howard, 305 Kennedy, John F., 152, 153–154, 422 Lederer, Laura, 371 Kennedy, Robert F., 213, 217 legal issues Kent, Alan, 278 drug probe of Hefner, 258–270 Kenton, Stan, 95, 99, 129, 135, 150, 157 Mansfield pictorial and, 200 Kerouac, Jack, 74, 131, 133–134 PEI gaming operations and, Kessie, Jack, 97, 103, 111, 126 336–342 Khomeini, Ayatollah, 351 plagiarism issues, 175–176 Khrushchev, Nikita, 137 Playboy Club liquor license and, 191 Kiger, Susan, 281 See also Meese Commission; Killing of the Unicorn: , pornography The (Bogdanovich), 381–388, 393 Lehrman, Nat, 175–176, 193–194, 203, King, Alexander, 234 299, 349, 352 King, Martin Luther, Jr., 154, 195, 213, Leibovitz, Annie, 434 216, 217 Leigh, Carrie, 360–366, 391, 393, Kinsey, Alfred, 304 394, 395 Sexual Behavior in the Human Female, Lennon, John, 351 44, 108–109, 230 Lerner, Max, 207, 210, 212, 312 Sexual Behavior in the Human Male, Letts, Arthur, 274 44–48, 108–109 Levine, Ellen, 368, 378 Kinsey Institute, 179 Lewinsky, Monica, 422

bbindex.inddindex.indd 521521 88/12/08/12/08 2:34:572:34:57 PMPM 522 INDEX

Life, 31, 188, 191, 203, 234 Male Animal, The, 448 on Conrad-Hefner marriage, 402 Maltin, Leonard, 412 on Playboy’s treatment of women, 239 “Man and Woman” (Playboy), “The Good Life” issue (1959), 73 313–314, 355 Lindeland, Liv, 301 “Man at His Leisure” (Playboy), 97 Listen America! (Falwell), 326 “Manipulators, The” (Playboy), 141 Look, 46, 188, 204, 210 “Manly Nights,” 428, 441 Lorre, Peter, 17 Mansfield, Jayne, 189, 200 Herald Examiner, 276 “Mansion Misses,” 281–282 , 275, 348, 385, 436 “Mantrack: A Guy’s Guide to Changing Louis Harris and Associates, 315 Times”(Playboy), 413 Love: A Special Playboy Issue (Playboy), “Man Track” (Playboy/Roper), 412–413 354–355 Mapplethorpe, Robert, 417 Love Boat, The, 253 Marcuse, Herbert, 216 Lovelace, Linda, 371–372 Margulies, Stanley, 163 Loving, Candy, 291 marijuana, 259, 266, 279, 326 Loving, Lisa, 364, 383–384 Mario, Thomas, 79, 111, 189 Lownes, Tom, 260–261 Marisol, 208 Lownes, Val, 256 Marks, Henry, 352 Lownes, Victor A., III, 135, 143, 145, Marquardt, Bridget, 433, 443–446 154, 201 marriage England gaming operation and, Hefner’s views on, 359, 397 336–339 “Miss Gold-digger of 1953” (Playboy), on gender roles, 232 72, 78, 119, 233 on Hefner’s Dexedrine use, 198–199 Playboy on gender roles and, 231, 233 hiring of, 93–96, 98 “Playboy Philosophy” on, 181 PEI changes by, 316–317, 320 Martin, Dean, 153 on Playboy Clubs, 160 Masters, William, 179, 215 on Playboy content, 103, 123–124 Mastro, John, 86–87, 99, 100 on Playboy’s Penthouse, 194–195 Mathews, George, 265 resignation of, 191 Mattis, Joni, 148, 149–150, 201, 396 Lowry, Kathy, 307 Maugham, W. Somerset, 80 Lugosi, Bela, 17 McCall’s, 241 Luncheon Date, 53 McCann, Chuck, 365, 441 “Lust for Life” (Playboy promotional McCann, Pam, 354 campaign), 314 McCarthy, Eugene, 212, 213, 217 Luther, Martin, 183 McCarthy, Jenny, 411, 435 Lynch, David, 405–406 McCarthy, Joseph, 139 McCarthyism, 75, 139–140 Macbeth (movie), 270 McCullough, Julie, 365 Macdonald, Dwight, 74 McDonald, Diane, 354 MacKillop, Brenda, 374 McGovern, George, 217, 275, 311 MacKinnon, Catharine, 370–372, 378, McGuire, Patti, 281, 286, 313 383, 417 McVeigh, Timothy, 416 Mad, 171–172 Mead, Shepherd, 79, 110–111, 231–232 Maddox, Cynthia, 201–203, 245, 260 “Me Decade,” 288–294, 314–315, 352 Mademoiselle, 239 Meese, Edwin, 6, 368, 377–378 Madison, Holly, 433, 434, 443–446 Meese Commission, 367, 368–372, Magazine Publishers Association, 375 373–381 Mailer, Norman, 5, 190, 194, 197, Mencken, H. L., 107 234, 306 “Men” (Playboy), 355–356 Malamuth, Neil, 378 “Men’s Shop” (Playboy), 124

bbindex.inddindex.indd 522522 88/12/08/12/08 2:34:582:34:58 PMPM INDEX 523

Merkin, Daphne, 445–446 National Review, 292, 379, 436 Magazine, 319–320 “Navigating the Nineties: The P.C. Michele, Donna, 201 Survival Guide” (Playboy), 416 Midsummer Night’s Dream Party, 278, NBC, 208–209, 291, 404 358, 403–404 Neiman, LeRoy, 97–98, 99, 189 Mike Wallace Interview, The, 105–106 “New Comics,” 140–141 Miller, Arv, 64 New Publications Group (PEI), 343 Miller, Phil, 146 New Republic, 347–348, 379, 385 Millett, Kate, 247 Newsday, 209, 436 Minneapolis, antipornography ordinance Newsweek, 305 proposed in, 371, 383 on Hefner, 170, 207, 352 Minneapolis Sunday Tribune, 154 on Playboy interview of Carter, 312 Minsky, Harold, 110 “The Party’s Over,” 346–347 “Miss Gold-digger of 1953” (Playboy), Newton, Helmut, 395 72, 78, 119, 233 New Yorker, 90, 92, 106, 132, 171 Mitchelson, Marvin, 365, 366 New York Herald Tribune, 187 “Mixing the Perfect Martini” (Playboy), New York State Liquor Authority, 191 125–126 New York Times, 269, 270, 380 Monroe, Marilyn, 64, 69, 71, 72, 110, New York Times Magazine, 290 114, 350 Nicholson, Jack, 277, 280 Moral Majority, 325–328, 351, 368, 414 Night Beat, 82 Moral Majority Report (Moral Nixon, Richard, 137, 213, 217 Majority), 326 enemies’ list of, 259, 268, 311 Morehouse, Ward, 130 Watergate, 309 Morgan, Robin, 370 Nizzari, Joyce, 147–148, 154 Morton, Arnold, 160–161 Noel, William, 265 Morton, Elaine, 217 Norman, Greg, 350 Most, The, 169–170, 173, 202 Northwestern University, 50, 54, 55, 83 Motive, 180 Novak, Dorothy, 29, 31 Motorola, 442 Motown, 360 Oates, Joyce Carol, 248–249, 411 Mount, Anson “Smoky,” 97, 130, 146, O’Connor, Father Norman, 185 184–185 O’Connor, Mary, 272, 363, 364–365, 392 Mozes, Denise, 282 Oh! Calcutta! (play), 215 Mr. Smith Goes to Washington, 448 Olson, Gale, 222 Mueller, Lillian, 253, 282 Olson, Hope, 253, 281 Muggeridge, Malcolm, 188 Once Upon a Time, 405–406 Myers, Cynthia, 222 One Nation, After All (Wolfe), 409 Ono, Yoko, 351 NAACP Image Awards, 279 “Open Season on Bachelors” Naked Ape, The, 270 (Playboy), 119 Napolitano, Christopher, 439 Ordeal: An Autobiography (Lovelace), 371 Nation, 106 O’Toole, Peter, 277 National Association of Evangelicals, 368 Oui, 270, 302 National Federation for Decency, 369 Out of Bondage (Steinem), 372 National Heritage Foundation, 324 National Organization for the Reform of Packard, Vance, 141, 190 Marijuana Laws (NORML), 266, Paglia, Camille, 247, 419–420, 450 279, 326 Paisley, Jessica, 432–433 National Organization for Women Palms, The (Las Vegas), 440 (NOW), 247, 248, 344 Pappangelis, Pat, 86, 100 National Religious Broadcasters, 326 Pappas, Pat, 146

bbindex.inddindex.indd 523523 88/12/08/12/08 2:34:582:34:58 PMPM 524 INDEX

Parents, 22–23 logo of, 64, 87 Parker, Charlie “Bird,” 129 office culture of, 145–146, 317 Parsons, Wayne, 228–229 offices of, 98, 132, 191–192, 209, 423 “Party Jokes” (Playboy), 72, 86, 111, 411 photography by, 86, 89, 115, 301–302 “Party’s Over, The” (Newsweek), 346–347 “Playboy Philosophy” and, 174–186 Paul, Art, 63–64, 69–71, 86, 87, 100, political coverage by, 210–212, 146, 222 310–313, 351–352, 411–412 Peale, Norman Vincent, 74 on sports, 97, 129–130, 350 Pennies From Heaven, 397–398 See also advertising; Hefner, Hugh; Pennington, Janice, 253 Inc.; individual Penthouse, 300–302, 369 names of employees; individual People, 256, 400 names of magazine articles and People for the American Way, 370 features People of Plenty (Potter), 73 “Playboy Advisor” (Playboy), 189, 192, 307 Pepper, Tracy, 414 (CBS), 224–225, 273 Perlis, Michael, 410, 423–425 “Playboy After Hours” (Playboy), 79, “Personal Playmates,” 282 111, 130, 190 Petersen, James, 371 Playboy Books, 344 Petty, George, 32, 116 Playboy Building, 191–192, 209 “Photographing Your Own Playmate” Playboy Bunnies (Playboy), 140 “jet bunnies,” 210 “Photoplays” (Hefner), 17 Playboy Clubs and, 161–162 Piastro, Joe, 405 Steinem article about, 237–239 “Pigskin Preview” (Playboy), 97, 130, 190 Steve Allen Show feature of, 172 Pilgrim, Janet, 115, 128, 146, 147, 150 See also Playboy; Playboy Clubs; “Pious Pornographers, The” “Playmate of the Month” (Playboy) (Playboy), 113 Playboy Channel, 349–350, 359, 424 Pitner, Marjorie, 86, 100, 146 Playboy Clubs, 93, 131, 155, 160–163, Plato’s Retreat, 303 190–191, 192, 195 Playboy, 2 in Las Vegas (2004), 440 art direction of, 86, 192 Lownes and, 316, 321 audience of, 75–78, 120, 132–136, “Memo to New Bunny Mothers,” 262 177, 301 overexpansion of, 270 circulation of, 80–81, 103–104, 192, Playboy Club Bunny Manual, 162, 237 250, 297 Playboy Clubs International, 206–208, competition of, 297–306, 437 336–340 on consumerism, 73, 108, 111, Steinem article about, 237–239 123–132, 137, 297–298, 308–309, See also Playboy Enterprises Inc. 450–453 “Playboy Coloring Book, The” early merchandising by, 131, 191–192 (parody), 232 early staffing of, 85, 86–98 Playboy.com, 440 editorial direction of, 73–74, 78–80, Playboy Enterprises Inc. 90–93, 101–104, 189–193, 306–316, financial problems of, 270–271, 294, 350–357, 353, 408–414, 437–439 316–322, 344–345, 349–350, 422, fiction in, 72, 80, 90–93, 131, 190 (see 423–425 also individual titles of works) gaming operations of, 336–342, fiftieth anniversary of, 435–440 350, 440 first feature of Hefner in, 151–155 growth of, in early 1970s, 250–251 on gender roles, 230–235, 239, Playboy’s continuing role in, 439 355–356, 412–413, 451 See also Hefner, Christie (daughter); Hefner on goals of, 305 Playboy; individual names of inception of, 3, 62–65, 69–75, 80–82 business ventures

bbindex.inddindex.indd 524524 88/12/08/12/08 2:35:002:35:00 PMPM INDEX 525

“Playboy Forum” (Playboy), 179–180, “Playboy’s Playmate House Party” 184, 190, 218, 411 (Playboy), 279–280 Playboy Foundation, 179–180, 266, 304 Playboy’s Playmate Party (ABC), 279 Playboy Hotel and Casino (Atlantic City), Playboy’s Roller Disco and Pajama Party 340–342, 350 (ABC), 291 Playboy International Writers Playboy Store, 424 Convocation, 298 “Playboy’s Yacht Party” (Playboy), 110 “Playboy Interview” (Playboy), 190, 196, Playboy Tours, 191 307, 411 Playboy Towers Hotel (Chicago), of Betty Friedan, 418–419 298, 316 of Camille Paglia, 419–420 “Playmate of the Month” (Playboy), 46, of Jimmy Carter, 312–313, 328 314–315, 411 political coverage and, 210–211, 216 African Americans as, 196 Playboy Jazz Festival (1959), 95, “Death of a Playmate” (Carpenter), 135–136 335–336 (see also Stratten, Dorothy) Playboy Jazz Poll (Playboy), 129 inception of, 114–122 Playboy Mansions, 6–7 photography of, 89, 307 Chicago, purchase/design of, 158–160 “Playboy’s Playmate House Party,” Conrad-Hefner marriage and, 279–280 401–404, 427 Playmate Data Sheet, 307, 348 feminist protests at, 228–229, 242 Playmate Reunion, 278 game playing at, 286–288, 360, 428, 441 political activism by, 217 grotto of, 275, 280, 281 Video Playmates, 359 group sex at, 279–286 See also Playboy; individual names of “Me Decade” and, 288–294 Playmates “The Chicago Mansion” (Playboy), Playtique, 343 199–200 Plimpton, George, 212 “The Happening,” 223–224 Plotz, David, 434 West (Los Angeles), purchase/design PM East, 172 of, 197, 250, 272–279 Polanski, Roman, 224, 270, 278, 338 Playboy on the Scene (Playboy “political correctness,” 414–422 Channel), 359 Pollock, Adrienne, 266 “Playboy Panel” (Playboy), 190 pornography “Playboy Philosophy” (Playboy), 5, 113, Hefner on, 305 120, 193, 291 Meese Commission on, 367, 368–372, creation of, 174–180 373–381 on religion, 180–186 “Reagan Revolution” and, 325 “Playboy Reader: His Lust Is for Life” “The Pious Pornographers” (Playboy), 309 (Playboy), 113 “Playboy Reader Service” (Playboy), 128 Porter, Cole, 102 “Playboy Report on American Men” Potter, David, 73 (Louis Harris and Associates), 315 Potter, Dennis, 448 Playboy Roller Disco and Pajama Party, Power of Positive Thinking, The The (ABC), 279, 333 (Peale), 74 “Playboy’s Bazaar” (Playboy), 124 Powers, Steve, 403, 405 “Playboy’s Doctrine of Male” “Prayboy: Entertainment for (Playboy), 185 Far-Righteous Men” (parody), 327 “Playboy’s House Party” (Playboy), 110 Preminger, Otto, 190 Playboy’s Penthouse, 131, 155–158, Presley, Elvis, 74, 109, 291 194–195 Preuss, Robert, 40, 46, 271 “Playboy’s Penthouse Apartment” PTL Club, 361 (Playboy), 111, 126 “Pubic Wars,” 301–302

bbindex.inddindex.indd 525525 88/12/08/12/08 2:35:022:35:02 PMPM 526 INDEX

Publisher’s Development Corporation, Rockefeller Foundation, 22 51, 60, 62, 89 Rockwell, George Lincoln, 196 Pulse: The Picture Magazine of Chicago, 53 Rockwell, John, 286 Purdy, Ken, 91 Roderick, Brande, 432–433 Puritanism, Hefner on, 11 Roe v. Wade, 179–180 Pursuit of Pleasure, The (NBC), 208–209 Roiphe, Katie, 418 Roller, Douglas P., 259 Quindlen, Anna, 380 Rolling Stone (magazine), 247, 276, 293, 301, 360, 442 “Rabbit Pack,” 286 Rolling Stones (band), 272–273 race relations, 22, 37, 50, 194–197, 210 Roosevelt, Franklin, 422, 452 Rand, Ayn, 53, 54–55 Root, Gloria, 217 Randall, Steve, 439 Roots (Haley), 307 Raphaelson, Samson, 40 Roper Poll, 412 Rat Pack, 152–153, 154 Rose, Charlie, 352 Rea, Gardner, 111, 130 Rosenzweig, Dick, 199, 263 Reagan, Ronald, 141, 251, 324–328, 331, “Rousing Return of Romance, The” 347, 352 (Playboy), 313 Khomeini and, 351 Royko, Mike, 322 Meese Commission and, 367, 368–372, Rubin, Jerry, 220, 353 373–381 Rundle, Cis, 323, 363 Realist, 178 Russell, Ray, 86–89, 91, 97, 100–101, “Real Men Don’t Eat Quiche” 143, 145–146, 155, 199 (Playboy), 356 Rutherford, Blake (Jack Kessie), 97, Reems, Harry, 325 111, 126 Reisman, Judith, 369–370 religion Sacramento Bee, 398 Carter interview and, 312–313 Saewert, Harold, 14 Hefner childhood influence, 11, 18–27 Saewert, Russell, 14 Hefner on gender roles and, 236, 239 Safire, William, 269 Hefner on sexuality and, 55 Saginor, Mark, 392, 428 Playboy on “radical potential in Sahl, Mort, 115, 135–136, 140–141, Christianity,” 216 160, 177 “Playboy Philosophy” on, 180–186 Sanchez, Loretta, 442–443 “Reagan Revolution” and, 324–328 Sandstone, 303–304, 307 See also religion Sapstein, Ira, 264 Religious Roundtable, 326 Saturday Evening Post, 171, 173, 214, 232 “Return of Designing Women, The” Saturday Night Live (NBC), 291 (Playboy), 355 Schaap, Nelly, 384–385, 387 reversible ischemic neurological deficit Schacove, Gene, 286 (RIND), 392 Scharf, Ron, 258, 264 Revue of Stars (Hefner, Brophy), 61 Schauer, Frederick, 368, 378 Reynolds, Alison, 282, 360, 432 Scheer, Robert, 375, 411 Rhodes, Richard, 310 Schickel, Richard, 144 Richards, Ann, 150 Schlafly, Phyllis, 325, 370 Richards, Keith, 272–273 Schlesinger, Arthur, Jr., 211, 275, 298 Ridgely, Rob, 441 Schlicker, Shelly, 242–243 Rigby, Julie, 413–414 “Schlong Show,” 278 Ritter, John, 334 Schulberg, Budd, 56 Robertson, Reverend Pat, 370, 378, 416 Schwarzenegger, Arnold, 279 Rochelle Printing, 69 Scott, Susie, 351 Rockefeller, Nelson, 311 Screen Actors Guild, 141

bbindex.inddindex.indd 526526 88/12/08/12/08 2:35:022:35:02 PMPM INDEX 527

Screw, 325 Simpson, O. J., 417 Sears, Alan E., 374–375, 379 Sinatra, Frank, 129, 150, 152–153, 154, 160 Seipp, Catherine, 436 Siskel, Gene, 254, 264 self-fulfillment, 220–221, 288–294, Skinner, Samuel K., 269–270 314–315, 448, 452–454 Smith, Anna Nicole, 411 Sellers, Eldon, 58, 59–60, 69–70, 81, Snider, Paul, 332–336, 381–388 100, 146 Sobran, M. J., 292 inception of Playboy and, 62–64, 86 Sokol, Erich, 111 Lownes and, 94, 95 Sommers, Christina Hoff, 247, 418 Sellers, Janie, 29, 59, 81, 146 Sorensen, Theodore, 217 Serling, Rod, 242 Southern, Terry, 194 7-Eleven, 375–376 Southland Corporation, 375–376 Sex and History, 175–176 Spanfeller, James, 423 Sex and the Law, 175–176 Spectorsky, Auguste Comte, 90–93, 98, “Sex Behavior and the U.S. Law” 100, 103, 158, 159, 222 (Hefner), 55 death of, 298–299, 310–311 Sex in America (University of on Hefner’s Dexedrine use, 198 Chicago), 409 interviews of, 172 “Sex in Cinema” (Playboy), 411 on “Playboy Philosophy,” 176 “Sex Is Back” (Playboy), 421 Spectorsky, Theo, 91, 92, 93, 94, 96, 100, Sexual Behavior in the Human Female 158, 176 (Kinsey), 44, 108–109, 230 Spice Entertainment, 425 Sexual Behavior in the Human Male Spice Network, 440 (Kinsey), 44–48, 108–109, 230 Spock, Benjamin, 279 “Sexual Behavior in the 1970s” Squires, Susan, 355 (Playboy), 304 St. Pierre, Monique, 281–282, 285 “Sexual Freedom League,” 215 Stag, 64 “Sexual Offense Policy” (Antioch Stag Party, 62–65 College), 415 , 336 Sexual Personae: Art and Decadence Stein, Cyril, 338 from Nefertiti to Emily Dickinson Steinbeck, John, 80, 131 (Paglia), 419–420 Steinem, Gloria, 5–6, 237–239, 241, 372 Sexual Politics (Millett), 247 Steinmetz High School, 28–33, 61 “Sexual Revolution,” 105–114, 121–122, Steve Allen Show, The, 172 206–212, 215 Stevenson, Adlai, 140 feminist criticism of Playboy and, 235, Stewart, Anne, 361, 364, 394, 395, 427, 431 245–249 Stewart, Dick, 363, 394, 395, 427, 431 Hefner on, 352 Stocks, 337–338 media criticism of, 293–294 Stratten, Dorothy, 323–324, 331–336, Playboy on (1989), 356–357 381–388, 396 Shaft (University of Illinois at Urbana), Strauss, Murray, 378 40, 45–46 Streisand, Barbra, 362 Shalit, Gene, 40 Stroup, Keith, 265, 326 Shepard, Bill, 441 Summerfield, Arthur, 82–83 Show Business Illustrated, 162–163 Swanson, Grace. See Hefner, Grace Shower, Kathy, 354 Swanson (mother) “Shudder Club,” 17 “swingers,” 214 Shudder (Hefner), 17 Sidney, Suzanne, 146 Tajiri, Vince, 86, 89, 98, 99, 146, 222 Silverstein, Shel, 99, 145, 203, 224, 254, Take Back the Night: Women on 264, 286 Pornography (Lederer), 371 Simon, Ernie, 53 Talese, Gay, 328–331

bbindex.inddindex.indd 527527 88/12/08/12/08 2:35:032:35:03 PMPM 528 INDEX

Tannen, Holly, 236 U.S. Army, 34–39 Tannenbaum, Rabbi Marc, 185 U.S. Drug Enforcement Agency (DEA), Tanqueray, 442 256–258, 264–270 Taylor, M. J., 320 U.S. Justice Department, 369 Tellefson, Warren, 14 U.S. News and World Report, 132 Terry and the Pirates (Caniff), 27 U.S. Post Office, 82–83, 108 Tewksbury, Jill, 222 That Toddlin’ Town: A Rowdy Burlesque Vanity Fair, 434 of Chicago Manners and Morals Vanocur, Sander, 209 (Hefner), 52–53 Vargas, Alberto, 32, 116, 202 “theater of the nude,” 215 Verola, Marina, 354 “The Happening,” 223–224 Viagra, 432, 434 Theodore, Sondra, 283–285, 286, 288, Vickers, Yvette, 134 357, 398–400 Victoria Sporting Club, 337 “Theory of Mass Culture, A” Vidal, Gore, 291 (Macdonald), 74 video technology, advent of, 306 , 334 Vieira, Peter, 441 Thomas, Cal, 378, 435 Vietnam Moratorium Committee, 242 Thompson, Hunter S., 310 Village Voice, 195, 266, 335–336 Thompson, James, 259, 264–270 VIP: Magazine, 161 Thy Neighbor’s Wife (Talese), 328–331 Vonnegut, Kurt, 376 Time, 45, 171, 208, 255–256, 373, 380, Von Rosen, George, 51 409, 436 “Vote for Polygamy, A” (Playboy), Times Magazine (), 436 119–120 Tobias, Andrew, 354 Tormé, Mel, 441 Waite, Heather, 285 Townhall.com, 435 Wakefield, Dan, 194 “Tragedy of Youth, A” (Life), 31 Wallace, George, 213 Traynor, Chuck, 371–372 Wallace, Mike, 82, 105–106, 116, 172 Treacher, Sir John, 339 Wall Street Journal, 171, 317 Trikilis, Michael, 280–281, 286 Warren, Mary, 201, 203–208 Trilling, Lionel, 92 Watergate, 309 Trudeau, Garry, 402 Waugh, Evelyn, 79 Trumbo, Dalton, 141 Wax, Sheldon, 193, 299 Trump, 132 WBKB, 131, 157–158 “Truth About Cocaine, The” (Playboy), “We Decade,” 410 266–267 What Makes Sammy Run (Schulberg), 56 TV Guide, 157 “What Playboy Doesn’t Know About Tweed, Shannon, 341, 358–360, 398, Women Could Fill a Book” 399–400 (McCall’s), 241 Tyler, Buffy, 433 “Why Men Die Young” (Playboy), 419 Tyson, Mike, 350 Wilder, Billy, 130 Wildmon, Reverend Donald, 369, University of Chicago, 409, 417 375, 414 University of Illinois at Urbana, 39–44, 48 Wilkinson, Kendra, 443 University of Southern , Will, George, 292–293, 352, 446 240–241 William Morrow, 382 University of Virginia, 417 Williams, Millie. See Hefner, Millie “Upbeat Generation,” 134–135, 172–173 Williams (ex-wife) Updike, John, 210, 291, 306, 376, 411 Williamson, Bruce, 412 UPI, 154 Wilson, Gahan, 130 Urry, Michelle, 263 Winchell, Lynn, 211

bbindex.inddindex.indd 528528 88/12/08/12/08 2:35:032:35:03 PMPM INDEX 529

Winters, Jonathan, 93 workplace Winters, Lisa, 118, 146 pay inequality, 237 Winthrop, John, 325 Playboy office culture, 145–146, 317 Wodehouse, P. G., 131, 211 Playboy on gender roles and, 231–232 Wolfberg, Lee, 145, 225, 286 post-WWII roles of women in, Wolfe, Alan, 409 229–230 Wolfe, Bernard, 163 “World of Playboy” (Playboy), 290–291, Wolfe, Tom, 5, 187–188, 205, 208, 412, 431–432 288–289, 290 World War II, 34–39, 49, 229–230 “Womanization of America, The” Wright, Frank Lloyd, 88 (Playboy), 233–234 Writer’s Digest, 80 Women Against Pornography, 370, Wylie, Philip, 233 371, 378 “Women Against Sex” (Playboy), 371 X, Malcolm, 196 Women Against Violence in Pornography and Media, 370 Yagalla, Mark, 433 “Women at War” (Playboy), 371 York, Marilou, 281 “Women” (Playboy), 355 Yorkin, Bud, 164 women’s movement. See feminist “yuppies,” 353 movement women’s rights. See feminist movement Ziegfeld Girls, 116 Womongold, Marcia, 371 Zollo, Burt, 53, 62, 63, 102–103, 119 Woodward, Bob, 309, 351 Zuziak, Betty, 147–150, 155

bbindex.inddindex.indd 529529 88/12/08/12/08 2:35:032:35:03 PMPM bbindex.inddindex.indd 530530 88/12/08/12/08 2:35:042:35:04 PMPM bbindex.inddindex.indd 531531 88/12/08/12/08 2:35:042:35:04 PMPM bbindex.inddindex.indd 532532 88/12/08/12/08 2:35:042:35:04 PMPM bbindex.inddindex.indd 533533 88/12/08/12/08 2:35:042:35:04 PMPM bbindex.inddindex.indd 534534 88/12/08/12/08 2:35:042:35:04 PMPM