Good News! for the First Time, My College Guide Is Inviting Colleges to Reach Our High-Achieving Students on an Online-Only Basis

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Good News! For the first time, My College Guide is inviting colleges to reach our high-achieving students on an online-only basis.

GENERATE LEADS Participate online with MCG for 12 months and receive an average of 5,000 leads per year.

REACH STUDENTS You’ll be placed on our online request form for 12 months and will receive EARLY detailed leads from high-achieving students months before many of them begin receiving PSAT and College Board mailings. Studies show that students are more receptive to your marketing efforts because they haven’t been inundated by colleges yet.

FIND With a median GPA of 3.8, involvement in extracurricular activities, and HIGH-ACHIEVERS a high drive for success, these are the students you are looking to reach.

RECRUIT IN Is your college interested in diversifying its recruiting efforts to new NEW REGIONS regions? You can get exposure nationally, beyond the areas where you conduct traditional recruiting efforts.

See the next page for all the benefits you’ll get for ONE FIXED PRICE. PARTICIPATING SCHOOLS RECEIVE: hh Listing on our online request form. We’ll send you regular leads reports electronically with full student contact information. Each college receives over 5,000 leads on average per year! hh Web page. Your school will receive a customized web page on our site for 12 months with links to your home page. hh Online Edition. You’ll receive an ad in our online edition which will be distributed to over 150,000 high school students, including exceptional sophomores who have been identified by nationally-recognized student talent search programs. hh Social media. Your school will be featured in our blog that is updated with new posts 2 to 3 times a week. Our dynamic Twitter and Facebook streams provide updated information on participating school programs to our growing list of followers and friends.

Featured Colleges. For additional exposure, you can elect to become a featured college and your web page will be much larger and enhanced with multiple links to targeted content on your own website. Featured colleges are also included in a high-visibility web banner ad on the home page and most other pages on MyCollegeGuide.org.

To participate, or for more information on My College Guide Online, contact:

Cynthia Klenke Director of Marketing Email: cyntklenke@aol.com Ph: 877-304-2402, ext. 704 Fax 877-304-2402

Get back to us as soon as possible as we’re limiting the number of online-only participating colleges. The deadline is September 20, but the sooner you respond the sooner you can start getting leads. 2011 Online

www.MyCollegeGuide.org My College Guide’s Participating Colleges & Universities

ALASKA KENTUCKY PENNSYLVANIA University of Alaska – Fairbanks Newman University Arcadia University University of Kentucky Carlow University ALABAMA University of the Cumberlands Carnegie Mellon University Birmingham-Southern College Chatham College MASSACHUSETTS Delaware Valley College ARIZONA Bard College of Simon’s Rock Dickinson College Arizona State University Massachusetts College of Art & Design Lebanon Valley College University of Arizona Wentworth Institute of Technology Mercyhurst College Pennsylvania College of Tech – Penn State ARKANSAS MARYLAND St. Joseph’s University Hendrix College Johns Hopkins University University of Scranton John Brown University Loyola University Maryland Maryland Institute College of Art RHODE ISLAND CALIFORNIA McDaniel College Roger Williams University CalArts - California Institute of the Arts St. John's College Santa Clara University Washington College SOUTH CAROLINA University of San Diego Clemson University University of San Francisco MICHIGAN Coastal Carolina University Grand Valley State University Honors College Coker College COLORADO Kendall College of Art & Design/Ferris State Univ. Erskine College Colorado State University Kettering University Furman University United States Air Force Lawrence Technological University Presbyterian College University of Colorado at Boulder Michigan State University, Honors College University of South Carolina University of Denver Western Michigan University University of South Carolina Upstate University of Northern Colorado Wofford College MINNESOTA CONNECTICUT Gustavus Adolphus College TENNESSEE United States Coast Guard Academy Maryville College MISSISSIPPI Tennessee Tech University DISTRICT OF COLUMBIA Mississippi State University Union University American University MISSOURI TEXAS FLORIDA Washington University Rice University Florida Atlantic Univ. – Wilkes Honors College St. Mary’s University Florida State University NEVADA Southern Methodist University New College of Florida University of Nevada-Reno Texas State University Stetson University University of Dallas University of Central Florida NEW JERSEY University of St. Thomas University of South Florida Princeton University University of Texas, Dallas

GEORGIA NEW MEXICO UTAH Agnes Scott College St. John's College Westminster College Georgia Institute of Technology Georgia State University NEW YORK VERMONT La Grange College Eugene Lang University Green Mountain College Piedmont College Hofstra University Marymount Manhattan College VIRGINA HAWAII New York Institute of Technology Hollins University Chaminade University Parsons The New School for Design Old Dominion University Hawaii Pacific University Pratt Institute Sweet Briar College St. Joseph’s University University of Mary Washington IOWA SUNY Plattsburgh Iowa State University University of Rochester WASHINGTON University of Northern Iowa Wells College Washington State University The University of Iowa West Point WEST VIRGINIA ILLINOIS NORTH CAROLINA Marshall University Benedictine University Greensboro College Elmhurst College High Point University WISCONSIN Illinois Institute of Technology Salem College Beloit College Illinois Wesleyan University University of North Carolina Carthage College Millikin University Lawrence University Northwestern University OHIO Marquette University Roosevelt University Case Western Reserve University Milwaukee School of Engineering School of the Art Institute of Chicago Miami University Northland College University of Illinois at Urbana-Champaign Mount Vernon Nazarene University St. Norbert College Ohio Northern University Viterbo University INDIANA Indiana Tech OKLAHOMA INTERNATIONAL SCHOOLS Indiana University Oklahoma City University Bond University, Australia Indiana University-Purdue University University of Oklahoma Newcastle University, UK Saint Joseph’s College University of Tulsa Regent’s College, UK Saint Mary’s College University of Canterbury, NZ Trine University OREGON University of Glamorgan, UK University of Indianapolis Concordia University Linfield College KANSAS Oregon Institute of Technology 7/26/10 Newman University Oregon State University Cut along dotted line before faxing! SCHOOL NAME______Limited time offer!!! Online-only www.mycollegeguide.orgOM MCG's ONLINE RESERVATION AGREEMENT Early12 Months Deadl: of Februaronline exposure 20 (5% and higher leads! after February 1) Page 1 of 3 Reach college-bound high school sophomores regionally or nationally before other schools!

Get all these benefits included in your fixed rate: ElectronicDetailed Student Exposure: Leads for 12 months: YourListing ad onin theour 20online11 online request edition form. of Participants My College receive Guide. an average of 5,000 leads with full contact information sent via email for unlimited use (national exposure). Detailed Student Leads: Participating schools receive an average of over 3,000 leads with full contact Standard Web Page on mycollegeguide.org: Yourinformation customized sent via web email page for on your our unlimitedsite with linksuse. to your home page. Standard Web Page on mycollegeguide.org: Your customized web page on our site with links to your home page. Electronic Exposure: Your ad in the online edition of My College Guide. OPTIONS FOR Featured College Listing - You’ll be listed on our home page and have INCREASED EXPOSURE your dedicated enhanced web page! FastFollow-Up Service - We’ll send an email or postcard to the leads we generate for you. STEP 1. Select regions where you want to target students.

Northern Northern $2195 Southern National Edition Edition (both Editions) Southern $2195 1/3 page $2,$1397$1,595397 $1397$2,59 $2347 $4,$4,175695 1/2 pageNational $$1747$3,3,29495 $3895 $1747 $29 $2797 $4,945 $5,595 2/3 page $$2172$4,4,093455 $2172$3,850 $3747 $$6,7957,495 Full page $5,$2997$5,599955 $2997$5,245 $4747 $$8,5959,495

Rates include a 1/2 page ad in MCG's online edition!$12,995 ○○○○○○○○○○○ $8,495 ○○○○ A. $ Spread(PDF file $7,$4247must975 be furnished. $4247 Horizontal$7,665 layout.) $6497$11,950

Placement of ads. Ads promoting general admissions will be placed throughout the magazine. To be listed within a special section, ads mustWe feature want corresponding to be included program. Markin MCG's only one blog,box. If noand box Twitter is marked, and ad will Facebook be placed as streamsGeneral Admissions.! No Charge! Sustainability/GreenSustainability/Green Initiatives Health Professions Liberal Arts Fine Engineering Arts/Design/Other Media Fine Arts & Design CommunityEngineering Service Activities Study Abroad Women's CollegesNEW! General Women's Global Admissions Colleges/Universities Curricula (Ads& Campuses will be- space placed & isStudy throughoutlimited!!! Abroad the magazine.) General Admissions (Ads will be placed throughout the magazine.)General Admissions (Ads will be placed throughout the magazine.)

STEP 2. OPTIONAL SERVICES Featured College Listing with Enhanced Web Pages. See brochure for details. ($595.00/year) ○○B. $ A widescreen web page with multiple links to your site which can include flash video(s), online application,

financial aid, etc. Have your flash video open immediately when a student clicks on your web page, add $395 ○○C. $

FastFollow-Up Services: Postcards, Brochures & Emails (Rates include printing, postage & mailing.) 4 x 6 4C - Postcards ($1.09 each) Email blast to all your inquiries we generate ($.44 each)

Send to ALL our leads

Send up to ______by the above marked FastFollow-up method (minimum of 1000) ○○ C. $

If you select “ALL” follow-ups will be sent to all leads we generate for 12 months. (Remember that online schools average 5,000 leads per year.) Cut along dotted line before faxing! We will send follow-ups to your inquiries in the order they are received by us up to the quantity you selected. Billing will be monthly. $

STEP 3. Total of boxes A, B, & C ○○○○○○○○○○○○○○○○○○○○○○○○○○ (Insert this amount in Box E at top of page 2) DATES TO REMEMBER: DEADLINES TO REMEMBER: Ad ly & Discount Web Materials Reservation Due: - June Feb5ruary 15, 2009 , 2008 ErlySpaceSpce Discount Deadline Reservation Reservation:: October - June 20, 15 February 2008, 2010 1, 2009 Early Discount Paymet Due - March 15, 2008 EarlyMaterial Discount Deadline: Paymeue: October March20, 2010 15, 2009 877-304-2402 Material Deadline - June 30, 2008 Fax Pages 1-3 to Material Deadline: June 1, 2009 Cut along dotted line before faxing! SCHOOL NAME______Page 2 of 3 DIRECTORY AND WEB PAGE INFORMATION Page 3 of 3 ALL 3 PAGES MUST BE COMPLETED & FAXED! Listing Information for Magazine Directory and Web Page:

(Please type or print information.)

______If you selected to be a

○○○○○○○○○○○○○○○○○○○○○ ○○○○○○○○○○○○○○○○○○ Insert amount from Box D from page 1 E. $ School “Featured College” your account representative will ______contact you regarding Select Payment Options City State STEP 4. additional information.

N/A12 ○○○○○ G. ( )e N/A 3%2% Deduction for early payment mademDeduct by 10/15/02% of Box9. Deduct ????••• 3% A fromof Box page A from page••••••••• 1??????. F. ( ) ______I3%fIf invoice invoice is not is notpaid paid by 10y 3/15/09,/1/10, this this deduction deduction will will . show as an outstanding balance. Country (if not USA) Regular invoicing on October 15, 2 Net 30. ______Web site ✔ Bill after October 15, 2010. Net N/A if 3% early payment option is marked)

Contract Options STEP 5. Please mark the appropriate search criteria for your web page: Two-year reservation (24 months from contract start date). Lock-in current rate for second year - billed yearly. One-year reservation (12 months from contract start date). Estimated Total Annual Cost: [ ] Less than $5000 Surrounding Community Size: [ ] Up to $10,000 [ ] Rural (pop. under 1,000)

[ ] Up to $15,000 [ ] Small Town (pop. 1,000-10,000)

○○○○○ ○○○○○○○○○○○○○○○○○○○○○○○○○○○ $ $ STEP 6. Total of boxes E & F [ ] Up to $20,000 [ ] Med. City (pop. 10,001-100,000) [ ] Above $20,000 [ ] Large City (pop. 100,001-1,000,000) [ ] Metro (pop. Over 1,000,000) Freshman Class Size: [ ] Less than 300 [ ] Public STEP 6. Contact Information: (Please type or print.) [ ] Less than 800 [ ] Private [ ] Up to 1,500 School______[ ] Up to 3,000 [ ] Above 3,000 Billing Address______Link to this web page: City______State______Zip______Country (if not USA)______P. O. Box 71734 P. O. Box 71734 Durham, NC 27722-1734 Durham, NC 27722-1734 Email address for web page’s “Contact this College” (email address is not visible to public) Contact Phone & FAX 877-304-2402 Phone & FAX 877-304-2402 Name______www.mycollegeguide.org www.mycollegeguide.org ______Title______Remittance Address: Remittance Address: 5500 Military Trail, Suite 22-264 Detailed student lead reports 5500 Military Trail, Suite 22-264 Phone______FAX______Jupiter, FL 33458 Jupiter, FL 33458 Select format: .CSV (comma delimited) Excel Email______See enclosed sample report for a list of fields. Your first report will also include fields. Special layouts not available. [ ] Please send invoice by email.

The undersigned represents and warrants to My College Guide that he or she has the authority to enter into this agreement on behalf of the ______organization referred to above. Interest of 1% per month will accrue from the due date if more than 60 days overdue and the school will be Contact responsible for collection costs, including attorneys’ fees. If this is a 2-year reservation, the school agrees to place an ad both years of the same ______size but without a rate increase. Title ______Signature______Date______Email Cut along dotted line before faxing! ______Print Name______Phone Title______

Fax Pages 1-3 to 877-304-2402 Fax Pages 1-3 to 877-304-2402 www.mycollegeguide.org School Name:

DIRECTORY AND WEB PAGE INFORMATION Listing Information for Magazine Directory and Web Page: (Please type or print.) School ______City State ______Country (if not USA) ______Web site ______

Please mark the appropriate search criteria for your web page:

Estimated Total Annual Cost: If state school, estimated resident cost: Surrounding Community Size: Less than $5000 Less than $5000 Rural (pop. under 1,000) Up to $10,000 Up to $10,000 Small Town (pop. 1,000-10,000) Up to $15,000 Up to $15,000 Med. City (pop. 10,001-100,000) Up to $20,000 Up to $20,000 Large City (pop. 100,001-1,000,000) Above $20,000 Above $20,000 Metro (pop. Over 1,000,000) Freshman Class Size: Public Less than 300 Out-of-State Resident Private Up to 800 In-State Resident Up to 1,500 Up to 3,000 3,000 Plus Link to this web page: ______Email address for web page’s “Contact this College” ______(Email address is not visible to public. Limited to one email address.)

Detailed student lead reports:

Select format: .CSV (comma delimited) Excel See enclosed sample report for a list of fields. Your first report will also include fields. Special layouts not available.

Contact ______Title ______Email ______(reports will be sent to this email address) 2012 Phone ______P. O. Box 71734 Durham, NC 27722-1734 Phone & FAX: 877-304-2402 www.mycollegeguide.org

Remittance Address: 5500 Military Trail, Suite 22-264 Jupiter, FL 33458

Fax Pages 1-3 to 877-304-2402

- 3 - Reserved Space Size ______TECHNICAL INFORMATION SPACEWeb Page: SIZE RESERVED______Standard MaterialMATERIALMaterial Deadline: deadline DEADLINE June 1, is 2007 6/1/08 6/30/086/1/106/1/09 /20/10 ____ Enhanced MATERIALS DUE: Within9/20/10 10 days of10 contract www.mycollegeguide.org Submitstart date:______ad and web page materials separately! See check list on reverse!___ Instant start video

Keep live matter 1/2” from trim. images are included on the disk. Send all be EPS or TIF format. No DCS files. All fonts* used in your document, including digital files must have a resolution of at fonts that may be embedded in an .eps least 300 dpi. Allow 1/8 inch (.125") bleed Ad Size Width Height file. Make sure to send both “screen” and on all elements bleeding off the ad trim “printer” fonts when using Type 1 fonts. size. No LZW or JPEG compression. 1/21/3 Vertical Horizontal 7-1/2"2-3/8" x X4-7/8"10" (*Please do not send PC fonts. Convert 1/3 Square 4-7/8" X 4-7/8" these fonts to outlines/paths). PDF files 1/2 Vertical 4-7/8" X 7" Our files are submitted to our printer in a 1/2 Horizontal 7-1/2" X 4-7/8" All artwork should be supplied in CMYK or .PDF format. PDF files, when created 2/3Files Vertical must be high4-7/8" resolution. X 10" Grayscale Mode. No RGB, Spot (solid properly, are highly stable, very secure, Full Page (trim size) 8-1/2" X 10-3/4" Full Page (bleed) 8-3/4" X 11" PMS), or Duotone settings. Art supplied and tend to flow seamlessly from the SpreadUpload (trim to: size) 17" X 10-3/4" in these settings will have to be changed client/advertiser to the publisher, and then Spreadwww.mycollegeguide.org/transfer (with bleed) 17" X 11" before it goes to press, and extra produc- to the printer. WE PREFER .PDF FILES Participation in My College Guide includes a tion charges will be billed to your account. OVER NATIVE APPLICATION FILES. Participationprint ad and a in standard My College web page.Guide includes a digital ad and a web page. All the All colors used in your page layout Do NOT use Acrobat PDFWriter. informationADS MUST fromBE SUBMITTED your ad must AS be HIGH submit- software should be in CMYK mode, or PDFWriter is fine for low resolution files for tedRESOLUTION separately (300in order DPI). for us to create specific Pantone ink colors, set for process the internet, but not for high resolution, your web page. Please see details under printing. Do not use generic colors like press optimized files. See details under Web Pages for standard Web Page at the end of this sheet. green and red, or blue. These default and enhanced web pages. colors in a layout program, such as All Digital ADS Requirements MUST apply. BE Please call Cynthia Klenke (ext. 704) or QuarkXpress™, are RGB defined, and not Nicole Adams (ext. 707) if you have any for 4-color process printing. 4Production Color SUBMITTED (CMYK) Charges AS HIGH questions. Our number is 877-304-2402. Right-readingTypesetting,PRINT RESOLUTION composition, emulsionADS side-down MUST artwork, (300 color DPI). Macintosh negativesseparations, of 150halftones, or higher screen line tints,screen. Color Color Macintosh materials may be submitted as Recommendedreverses,BE SUBMITTED and strip-ins screen: will 150, be Density done AS as tone: My College Guide is printedprinted withwith 4-color4-color QuarkXpress™, Adobe Illustrator®, maximumneeded and 280%, charged Rotation to the of client. colors: This black, process colors (CMYK)(CMYK). ALL All advertise-ADS MUST Acrobat®PDF or Photoshop®documents. cyan,includes magenta, advertisingUpload yellow. from files any sourceto: that BE SUBMITTED USING PROCESS HIGH RESOLUTION ments must be submitted using pro- If using any other application, please save haswww.mycollegeguide.org/transfer to be resized to fit our specifications COLORScess colors ONLY only - NO(PMS SPOT colors COLORS should be or export your document into one of these Productionand(300 in-house DPI). Charges creation of ad materials. (PMSbroken colors down should into 4-colorbe converted process to 4-color formats. Typesetting,Clients will have composition, production artwork, charges color (no spaces in the file names). processcolors). colors).Printing Printing process: process: Web offset, Web separations,quoted on an halftones, individual screenbasis. tints, offset,perfect perfect bound. bound. We do not accept PageMaker, or reverses, and strip-ins will be done as Microsoft, files.or InDesign files. needed and charged to the client. This Bleeds includesWeb Page advertising from any source that All bleed ads measurements include Provide a disk including all files, support haswww.mycollegeguide.org to be resized to fit our specifications 1/8"bleed over trim size. Keep ALL critical graphics, fonts (screen and printer). andBefore in-house designing creation web ofpage, ad materials.please be information 1/2" from trim. Linking files can either be EPS or TIFF Clientssure to willdetermine have production if your school charges reserved format. No DCS files. All digital files should quoteda standard on an or individualenhanced basis. web page with or Resolution have a resolution of at least 300 dpi. Allow without the instant start video. My College Guide is printed at a line 1/8 inch (.125") bleed on all elements Web Page screen of 133. All artwork must have bleeding off the ad trim size. No LZW or www.mycollegeguide.orgStandard web page: Submit a .jpg file of resolution of 300 dpi or higher. .JPEG compression. 650700 pixels wide by no more than 1,000 high. Non-featuredIncludes 1 link colleges to your shouldweb site. submit a .jpg Digital Requirements PC filePlease of 700 submit pixels all wide text byfrom no ad more in an than .html format. YourUpload ad yourmay adbe to:sent to us either on CD or IBM and Windows compatible materials 1,000Enhanced high. web Includes page: 1 link.A widescreen web electronicallywww.mycollegeguide.org/transfer at our online ftp site at: may only be submitted if the following page with multipleup to 8 links to your site which Logos and photos should be in a .jpg (no spaces in the file names). requirements are met: Featuredcan include colleges flash video(s), should submit online an .html www.mycollegeguide.org/transfer fileformat of 950 and wide. at least Includes 150 dpi. up to 8 links. (without spaces in the file names). •All type must be converted to outlines application, etc. Video(s) are to be hosted (paths). on college web site. Submit an .html file of 950 pixels wide which may include up to 8 Do not compress graphic files (ex.: LZW, •Documents must be saved or exported to linksSend to materialsyour web site. to: JPEG). Compressed files can cause Adobe Illustrator, QuarkXpress, Acrobat problems when processing through PDF or Photoshop. ACynthia separate Klenke flash video file should be prepress systems. If you must compress If using applications other than those listed submittedMy College if you Guide elected to have the instant files so that they will fit on a transport disk, start10027 video. Rougemont Other technical Rd. requirements please inform us that you have done so. above, please save or export to one of these formats. mayBahama, apply. NC Ask 27503 your representative for details. Include all graphic files used in your E-mail: [email protected] document. Some programs allow you to Provide a disk including all document files SHIP AD MATERIALS TO: FAQ UPLOADUpload MyEnhanced at:College www.mycollegeguide.org/FILES Guide Web TO PageOUR info:FTP SITE: embed graphic files within a document, and support graphics, and convert all fonts UPLOAD TO OUR FTP SITE: to outlines/paths. Linking files can either www.mycollegeguide.org/colleges/ transfer 1002 Donphil Rd. such as Illustrator. Confirm that these www.mycollegeguide.org/transfer Durham, NC 27712 webpagefaqwww.mycollegeguide.org/transfer CHECK LIST FOR MY COLLEGE GUIDE (DIGITAL & WEB FILES) U DEADLINE FOR MATERIALS IS 15 DAYS.

Please check the following items BEFORE sending files to My College Guide:

Ads - ALL FILES MUST BE HIGH RESOLUTION!!!!!

[ ] Ad size is correct using dimensions listed on front AND it’s matches the space reesrved.reserved.

[ ] Original files used to create final file were high resolution.

[ ] Files are CMYK. (PMS must be converted to CMYK.)

[ ] Files were NOT created in RGB.

[ ] Final files are saved as high resolution (300 dpi or higher) and in PDF format.

[ ] Live matter is NOT within a half inch from trim.

[ ] File names do NOT contain spaces: CORRECT: GreatCollege.pdf - INCORRECT: Great College.pdf Upload files to: www.mycollegeguide.org/transfer

Files for Web Page

[[ ]] AllStandard Non-featured logos weband pictures pages:colleges submitare should high a submitresolution.jpg file a ofofxels.jpg –6650 at file least widepixels of 700 150by wide nopixelsdpi. more by nowide than more by 1,000 nothan more pixels 1,000 than high.pixels 1,000 high pixels high.

[ ] Enhanced web pages: submit an .html file of 950 pixels wide. Includes multiplemultipleup to 8 links to your site which [[ ]] Graphic Featured files schools are saved should as submit.jpg. an .html file of 950 pixels wide. Includes up to 8 links. can include flash video(s), online application, financial aid, etc. [ ] Text filesSeeFor are FAQmore saved info: in html. www.mycollegeguide.org/colleges/webpagefaqhttp://mycollegeguide.org/colleges/enhancedspecs.pdf Send web files via email to: [email protected] or upload to www.mycollegeguide.org/transferUpload[ ] Put school name files in subject to: line of www.mycollegeguide.org/transfer e-mail. Send web files via e-mail to: [email protected]

Thank you for taking the time to double check your files! We appreciate your assistance. If you have questions, please call 877-304-2402 for Nicole Adams at ext. 707 or Cynthia Klenke at ext. 704.