Desktop Display: Advertising Units

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DIGITAL TECHNICAL SPECIFICATIONS

Desktop Display: LEADERBOARD Advertising Units

Medium Rectangle The Medium Rectangle (ROS) is one of our main display formats and appears throughout the site on both landing pages and story pages. It is a great placement to use when targeting a specific audience(s) through our key content channel. The Medium Rectangle is available in the top, middle and HALF PAGE lower areas of the page. Dimensions: 300x250px (width x height)

Half Page The Half Page (ROS) is our biggest fixed display format and features on the right hand side of all landing pages and story pages. It is a great placement to use when targeting a specific audience(s) through our key content channels. Dimensions: 300x600px (width x height)

Leaderboard The Leaderboard (ROS) is one of our main display formats and is available on all story pages and subsection landing pages. This placement is great to use MEDIUM when targeting a specific audience(s) through our key content channels. RECTANGLE Dimensions: 728x90px (width x height)

Specifications

Max file size 80KB – GIF/JPG/PNG 100KB – HTML5 File Types GIF, JPG, PNG HTML5 (HTML5 creative must be 3rd party served) 3rd Party redirect tags (Please supply JavaScript tags) Notes An active click-through URL must be provided Creatives require a 1 pixel border or background to differentiate them from other content Continuous looping is accepted for standard display advertising Delivery 3 working days [email protected] Page 2

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Standard MREC Dimensions: 300x250px File Size: 80KB (max) Homepage: Ad Units Side Panels (two units) Dimensions: 160x1500px File Size: 100KB each (max) Super King Side Panels Dimensions: 600x1500px File Size: 100KB (max) Pushdown Banner Dimensions: 950x120px File Size: 80KB (max) Page Takeover A buyout of all the standard display formats on the page

PUSHDOWN BANNER

SIDE SIDE PANEL PANEL

Max file size 80KB – GIF/JPG/PNG 100KB – HTML5 File Types MEDIUM GIF/JPG/PNG HTML5 RECTANGLE (HTML5 creative must be 3rd party served) 3rd Party redirect tags (Please supply JavaScript tags) Notes An active click-through URL must be provided Creatives require a 1 pixel border or background to differentiate them from other content Continuous looping is accepted for standard display advertising Delivery 3 working days [email protected] Page 3

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) File Types 160x1500px each unit GIF, JPEG, PNG, 3rd party redirects Left and Right executions must be Homepage: supplied Notes All supplied creative must be All images, logos and text must static (animation is not allowed) Side Panels sit between 55–760px high on the Side panels do not scroll with the panel page If running in conjunction with the An active click-through URL must pushdown banner, the Side Panels be supplied sit under the navigation bar. Please move all logo/copies/images down Delivery by 40px to align with pushdown 5 working days banner. [email protected] File Size 100KB each side

SIDE SIDE PANEL PANEL

Max file size 80KB – GIF/JPG/PNG 100KB – HTML5 File Types GIF/JPG/PNG HTML5 (HTML5 creative must be 3rd party served) 3rd Party redirect tags (Please supply JavaScript tags) Notes An active click-through URL must be provided Creatives require a 1 pixel border or background to differentiate them from other content Continuous looping is accepted for standard display advertising Delivery 3 working days [email protected] Page 4

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) File Size 600x1500px each unit 100KB each side Left and Right executions must be

supplied File Types Homepage: GIF, JPEG, PNG, 3rd party redirects All images can be full size (edges can be bled to fade out Notes Super King however all branding & text All supplied creative must be static should sit within 160px wide (animation is not allowed) Side Panels (from content) and in-between Side panels do not scroll with the 55-760px high to accommodate page lower screen resolutions. An active click-through URL must If running in conjunction with the be supplied pushdown banner, the Super King Delivery Side Panels sit under the 5 working days navigation bar. Please move all [email protected] logo/copies/images down by 40px to align with pushdown banner.

SUPER KING SUPER KING SIDE PANEL SIDE PANEL

Branding & Branding & text zone: text zone: 160px wide 160px wide and in-between and in-between 55-760px high BILLBOARD 55-760px high Page 5

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) Click to Close Button 970x250px – image backup/ The close button must not be built background image(s) as part of the creative as this Format functionality will be rendered by the JPG, GIF, PNG and HTML5 ad server. The close button dimensions are 64x20px (width x Homepage: Billboard File Size height) and will appear on the top 100KB max right hand corner of the Billboard unit. The Billboard unit is a premium ad space that can be Animation Third Party Ad Serving bought on our main homepage below the navigation Set to loop 2x or 3x max. Third party ad serving is now bar, the positioning and dimensions are consistent with Animation should not loop accepted for the Billboard unit. the IAB standard. HTML5 can be used to ensure optimal indefinitely All video Billboard units must be delivery for different device types. Tracking third party ad served. Billboard cannot be booked in conjunction with any URL or imps/click trackers Third Party Supported Providers Pushdown banners or side panels, a standard medium Video Billboard Doubleclick, Adslot & Sizmek rectangle (300x250px) must be provided to run in the 30 seconds max duration Notes top rectangle spot in conjunction with the Billboard. Polite Load File Size All creative subject to final The Billboard may be static or animated, and may 100KB Initial Load Fairfax Media approval. include a video (either YouTube or locally hosted). 1.5MB Max Polite Load Please enquire with your Account Manager if you need Fairfax Media to produce the assets for you.

When a user clicks “Close”, the ad will disappear, page content will push up, and a “Show Ad” button will remain.

BILLBOARD Page 6

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) Third Party Ad Serving 970x250px – image backup/ Third party ad serving is now background image(s) accepted for the Billboard unit. Format Third Party Supported Providers Run of Section: JPG, GIF, PNG and HTML5 Doubleclick, Adslot & Sizmek File Size Notes Billboard 100KB max This execution does not include click Animation to close button Running a high impact campaign has never been Set to loop 2x or 3x max. Runs on Article and sub sectional landing pages only so simple. Animation should not loop indefinitely Billboard only, not bundled with Introducing a new way to utilise the premium Rectangle Billboard real estate on Stuff.co.nz. Serving on article Tracking Video Billboard execution not pages with a flexible CPM model provides the best of URL or imps/click trackers accepted at this time all solutions in one place — impact, reach and flexibility. Polite Load File Size All creative subject to final Fairfax Media approval. Billboard cannot be booked in conjunction with any 100KB Initial Load 1.5MB Max Polite Load Please enquire with your Account Pushdown banners or side panels. Manager if you need Fairfax Media to The Billboard may be static or animated. produce the assets for you.

BILLBOARD Page 7

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) Stuff Homepage 120x60px Homepage: Top Pointer Masthead Homepage 150x25px Format (Static Image) The Homepage is a prime advertising space as it JPG, PNG or static GIF receives a large amount of exposure as readers enter File size the site. Weather being at the top of the page is a 5KB (max) premium sponsorship placement. Notes for Both Ad Units An active click-through URL must be provided Delivery 3 working days [email protected]

TOP POINTER Page 8

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) Controls 950x120px (Collapsed) Obvious close button. 950x300px (Expanded) Once closed the ad must not auto- Expansion Control expand again without express Click to expand/click to close, rollover interaction from the user. Rich Media: to expand (one second hover) roll off Creative Dispatch to close or auto initiate upon request Creative must be sent to us via 3rd Expandable Max Expansion Time party Javascript tags. We will 10 seconds if auto initiated expansion not accept raw creatives files for and no user interaction expandable executions Pushdown Banner 15 seconds if user initiated expansion Format and no user interaction File Types dependent on 3rd Party A large horizontal rectangle expandable ad that sits 30 seconds if user initiated requirements above the webpage. A 100% SOV placement containing a video and no user Max # of Loops interaction No Looping Frequency Cap Transparency 1UB per day or 3UB per week if auto Can have transparent areas but these initiated must not be clickable No frequency cap if user initiated Delivery Max initial file size 5 working days 80KB [email protected] Max main file size 250KB

EXPANDABLE PUSHDOWN BANNER (Expanded)

DIGITAL TECHNICAL SPECIFICATIONS

Rich Media: Standard Expandable Ad

Standard ad unit which expands beyond the confines of the standard display space to double the size.

Specifications COLLAPSED Dimensions (width x height) Section Collapsed Expanded Direction Homepage 300x250px 600x250px Left ROS ATF 300x250px 600x250px Left Story pages 728x90px 728x180px Down ROS HP 300x600px 600x600px Left

Expansion Control Click to expand/click to close, rollover to expand (one second hover) roll off to close or auto initiate upon request. Max Expansion Time 10 seconds if auto initiated expansion and no user interaction 15 seconds if user initiated expansion and no user interaction 30 seconds if user initiated containing a video and no user interaction Frequency Cap 1UB per day or 3UB per week if auto initiated No frequency cap if user initiated Max initial file size 80KB Max main file size 250KB Controls EXPANDED Obvious close button on top right hand side. Once closed ad must not auto-expand again without express interaction from the user. Creative Dispatch Creative must be sent to us via 3rd party Javascript tags. We will not accept raw creatives files for expandable executions Format File Types dependent on 3rd Party requirements Max # of Loops No Looping Transparency Can have transparent areas but these must not be clickable Delivery 5 working days [email protected] Page 10

DIGITAL TECHNICAL SPECIFICATIONS

Rich Media: Over the Page Expandable Ad

Expands out from Top Rectangle, Half page and Leaderboard to cover most of the page (excludes the Side Panels).

Specifications

Dimensions (width x height) Size Collapsed Expanded Direction

950x700px 300x250px 300x250px Left (max)

950x550px 728x90px 728x90px Down (max) Over the Page Expandable Ad – Collapsed 950x600px 300x600px 300x600px Left (max)

Expansion Control Click to expand/click to close, rollover to expand (one second hover) roll off to close or auto initiate upon request Max Expansion Time 10 seconds if auto initiated expansion and no user interaction 15 seconds if user initiated expansion and no user interaction 30 seconds if user initiated containing a video and no user interaction Frequency Cap If auto initiated 1UB per day or 3UB per week No frequency cap if user initiated Max initial file size 80KB Max main file size 250KB Controls Obvious close button on right hand side. Once closed ad must not auto-expand again without express interaction from the user. Creative Dispatch Creative must be sent to us via 3rd party Javascript tags. We will not accept raw creatives files for expandable execution Over the Page Expandable Ad – Expanded Format File Types dependent on 3rd Party requirements Max # of Loops No Looping Transparency Can have transparent areas but these must not be clickable Delivery 5 working days [email protected] Page 11

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) Controls Rich Media: 300x250px Obvious play, pause and 300x600px mute buttons In-Banner Video Ad Max Video Length Volume control is recommended 30 seconds: but not necessary A display size ad that has a large file size. A Polite Ad Can auto play with no sound Serving can serve larger files without disturbing the loading of 60 seconds: 3rd Party Must be click initiated. the page content. It utilises sequential downloading to Format display a smaller file while the main file is downloading. Max initial load file size: Files types dependent on 80KB 3rd Party requirements Up to three videos can be contained within the one ad. Each video must be no larger than normal specs. Max Video file size Max # of loops The first video can play automatically (if 30 seconds 30 seconds: 1.5MB No looping 60 seconds: 3MB long) but the others must be user initiated. Delivery Video must be muted and remain that way regardless 5 working days of pause/play status unless sound is turned on [email protected] expressly by the user. Page 12

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Ad Creative 1 x story: max 500 words Desktop Native: 1 x high resolution landscape image (can incorporate multiple images, Sponsored Content depending on content/images) 1 x mp4 video file (optional) Sponsored content is Sponsored content appears alongside Max 2 links to client site inserted into editorial premium editorial Video Specs sections, where it behaves Desktop native is not ad served, rather it is editorially 1 x mp4 video file (optional) just like true editorial stories, inserted into the agreed section landing page H264 less than 50mb e.g. it is pushed through Clients can provide their own content or YouTube and Vimeo links can be used whatever section it is in by Fairfax Media can write it (P.O.A.) and added to our system stories that are published Sponsored content on Stuff.co.nz is labelled as Optional thumbnail at 640x360px as well afterwards. ‘sponsored’ via a small grey badge. The byline is Delivery always ‘SPONSORED CONTENT BY CLIENT X’ Client supplied: 5 working days Fairfax Media creating: 10 working days [email protected] Page 13

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Ad Duration Codec for video asset submission Desktop: 15 or 30 seconds H.264/AAC Mobile: 15 seconds only Aspect Ratio File Size 4:3 (standard screen) or 15 seconds: 1.5MB max 16:9 (wide screen) Video Pre-Rolls 30seconds: 3MB max Coloured bands may be added File Type around the ad. A Pre-Roll refers to a commercial online video that .flv or mp4 Companion Banner appears prior to actual main video content playing. Bit Rates 620x45, static JPG, GIF or PNG A Pre-Roll often closely resembles a traditional 128kbps-700kbps 40KB max television commercial and is usually between A click-through URL is required. 15-30 seconds in duration and has an accompanying Resolution (width x height) 640x360px Note ad under the video player. 30sec Pre-Roll can be skipped after Key benefits Colour Depth 15sec on desktop. If supplying The viewer is often more engaged as the video is 32-bit creative through a redirect tag, please linked to on-demand content Key Frames make sure you set the 15 second Video content is clickable so viewers can act Every 1 second skippability at your end. on a call to action Frames Rate Delivery Availability across both desktop and mobile 15–24 frames per second 3 working days [email protected] Page 14

DIGITAL TECHNICAL SPECIFICATIONS

Mobile Display: Web Banner

Specifications

Dimensions (width x height) 320x50px File size MOBILE WEB BANNER 40KB (max) Formats JPG, PNG or GIF Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Requirements Click-through URL Delivery 3 working days [email protected] Note Animated ads should only contain 3 frames

Mobile Display: Web/App Rectangle

Specifications

Dimensions (width x height) 300x250px File size MOBILE 80KB (max) WEB/APP Formats RECTANGLE JPG,PNG or GIF HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Requirements Click-through URL Delivery 3 working days [email protected] Note Animated ads should only contain 3 frames Page 15

DIGITAL TECHNICAL SPECIFICATIONS

Mobile Display: On Load Interstitial (OLI) All Platforms

Specifications – Static

Dimensions (width x height) Mobile: – 320x460px Portrait* – 480x300px Landscape Tablet: – 768x1004px Portrait – 1024x748px Landscape All four sizes must be supplied *On iPhone Mobile Web properties that the creative is above 15 pixels is not viewable and below 365 pixels is covered on load and is not visible until the user scrolls down to view. We suggest that any branding or material essential to the execution is placed within this range so that it is viewable at first glance. File Size Mobile: 80KB (max) Tablet: 150 KB (max) Formats Static format accepted only If 3rd party served, please supply DoubleClick Internal Redirect Tags for all four sizes Requirements Click-through URL Delivery 3 working days [email protected]

Specifications – Animated

Note: The following specifications are only applicable for the Premium Animated OLI product. Please enquire with your account manager regarding the investment requirements. Specifications as per the above, with following additional allowances: File Size 200KB (max) Format Animated GIF Page 16

DIGITAL TECHNICAL SPECIFICATIONS

Mobile Display: Animated On Load Interstitial (OLI)

Specifications

Dimensions (width x height) Mobile: – 320x460px Portrait* – 480x300px Landscape Tablet: – 768x1004px Portrait – 1024x748px Landscape All four sizes must be supplied *On iPhone Mobile Web properties that the creative is above 15 pixels is not viewable and below 365 pixels is covered on load and is not visible until the user scrolls down to view. We suggest that any branding or material essential to the execution is placed within this range so that it is viewable at first glance. File Size 200KB (max) Format Animated GIF If 3rd party served, please supply DoubleClick Internal Redirect Tags for all four sizes Ad Capabilities Click to URL Requirements Click-through URL Delivery 3 working days [email protected] Page 17

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) 728x90px File Size Mobile Display: 80KB (max) Formats Tablet Leaderboard JPG, PNG or GIF HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Delivery 3 working days [email protected]

LEADERBOARD Page 18

DIGITAL TECHNICAL SPECIFICATIONS

Mobile Native: Sponsored Content

Position your brand through editorial styled sponsored articles.

Facts Appears in editorial stream Impression is counted as soon as ad loads in page The ad type shares a rotation which starts in position 7 and runs for a max. recurrence of 5, every 7 positions Delivery prioritised by how many impressions or clicks live campaigns have to deliver at any one point in time Allocated ad positions can not be booked Available on: iPad, Android, iPhone and mobile web Clearly labelled: sponsored content

Behaviour User clicks on any part of the ad Directs users straight to the sponsored content piece within a Stuff article template Clients can hyperlink from the sponsored content piece to their own web properties

Specifications

Sponsored Content Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res, jpeg, max file size 45kb, no text on image Sponsored Article 1x story: max 500 words 1x landscape image: 618x360px, no text on images 1x mp4 video file (optional), H264, max 50mb, frame size: 640x360px Max 2 links to client site Delivery Supplying content: 5 working days Fairfax creating: 10 working days [email protected] Page 19

DIGITAL TECHNICAL SPECIFICATIONS

Mobile Native: Sponsored Video

Showcase your brand through the power of video. Mobile native Sponsored Video ads behave differently to pre-roll in that they are channel for telling stories, not playing TVCs.

Behaviour User clicks on any part of ad to play video Video plays within device player in full screen mode User can not click through to client site while video is in play When video has completed or when user ends the video before completion by clicking on the ‘done’ button (iOS) or back button (Android), the ad will re-load with a replay icon on the image. Users can then either click on the image/replay icon to watch the video again OR click on the ad headline or intro text to go through to client site. Clear CTA will be built into ad creative.

Specifications

Sponsored Video Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px, high res jpeg, 45KB max 1x URL: Destination landing page Sponsored Video Mp4 format 45 seconds minimum length and 3 minutes maximum length, file size max 10MB Delivery 5 working days [email protected] Page 20

DIGITAL TECHNICAL SPECIFICATIONS

Mobile Native: Promoted Offers

Perfect if your brand needs to promote large bursts of activity over short time frames and to promote a sale or event.

Facts Appears in editorial stream Ad served to Homepage feed and articles accessed via the homepage feed Impression counted as soon as ad loads in page The ad type will be locked in the 7th position and have 100% SOV Delivery prioritised by how many impressions or clicks live campaigns have to deliver at any one point in time Allocated ad positions can not be booked Available on: iPad, Android, iPhone and mobile web Clearly labelled: promoted offers

Behaviour User clicks on any part of the ad Directs users straight off-site to client site to complete campaign objective

Specifications

Promoted Offer Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res JPG, 45KB max file size URL: Destination landing page with external tracking capability Delivery 5 working days [email protected] Page 21

DIGITAL TECHNICAL SPECIFICATIONS

Mobile Native: Suggested App Download

Perfect mechanism to drive app downloads and improve app store rankings.

Facts Appears in editorial stream Widget position appears in position 12 and runs for a max. recurrence of 2, every 12 positions Widget supports multiple ads from multiple clients on a carousel Sold on a CPC basis Clicks are counted each time a user clicks on any ad position on the carousel Ad positioning on carousel is determined by how many clicks live campaigns have to deliver at any point in time Available on: iPad, Android, iPhone and mobile web Clearly labelled: suggested apps Can be platform targeted from mobile web

Behaviour User clicks on any part of the ad Directs users straight off-site to respective app store for users to either consciously download or open (in the cases they already have the app installed on their device).

Specifications

Suggested App Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res JPG, 45KB max file size 1x iOS click through url 1x Android click through url 1 mobile web click through url Delivery 5 working days [email protected] Page 22

DIGITAL TECHNICAL SPECIFICATIONS

Mobile Native: Premium Widget

JSON powered carousel ideal for advertisers looking to drive e-commerce activity. Client supplied feed.

Facts Appears in editorial stream Widget position appears in position 19 and at intervals of 7 Impressions are counted as soon as ad loads in page and/or each time a user swipes the carousel ‘Click’ = defined as each time a user clicks through to client site from any ad position within the carousel Content within widget prioritised by feed configuration Available on: iPad, Android, iPhone and mobile web Clearly labelled: suggested deals

Behaviour User clicks on any image within the carousel Directs users straight off-site to client site to complete campaign objective

Client Hosting

Client can include as many creatives on the carousel as they want. Technical Specifications Creative dimensions: 530x240px Image format: .jpg 45kb max Product image: Fit to cell Headline: Fit to cell Price point Call to action Advertiser logo: Fit to cell NO transparent backgrounds Creative is then hosted on client’s secure FTP JSON Feed Example along with the JSON feed (saved as a .json file) [ }, Fairfax Media Hosting { { “iframe_url”: “http://static2. “iframe_url”: “http://static2. Client can include as many creatives on the clientx.co.nz/clientdev/ clientx/clientdev/production/ carousel as they want. production/iframes/clientx/ iframes/clientx/girls.jpg”, Technical Specifications womens.jpg”, “click_url”: “https:// Creative dimensions: 530x240px “click_url”: “https:// ad.doubleclick.net/ddm/ Image format: .jpg 45kb max ad.doubleclick.net/ddm/ clk/302601644;129537404;w” Product image: Fit to cell clk/302601643;129537404;v” }, Headline: Fit to cell }, { Price point { “iframe_url”: “https:// Call to action “iframe_url”: “http://static2. static2.stuff.co.nz/clientdev/ Advertiser logo: Fit to cell clientx/clientdev/production/ production/iframes/clientx/ NO transparent backgrounds iframes/clientx/mens.jpg”, boys.jpg”, Creative is then supplied to Fairfax Media for JSON “click_url”: “https:// “click_url”: “https:// build and asset hosting. ad.doubleclick.net/ddm/ ad.doubleclick.net/ddm/ clk/302603226;129537404;u” clk/302601745;129537404;y” Lead Time } 5 working days ] Notes An annual fee of $1,500 applies in all instances Client then supplies Fairfax Media with 1x JSON URL, where Fairfax Media hosts e.g. www.clientwebsitex.co.nz/clientdev/production/ Clients must have a fully mobile optimised iframes/clientx/clientx.json e-commerce channel which is uploaded to our native mobile ad server. Page 23

DIGITAL TECHNICAL SPECIFICATIONS

Cross Platform

Display: LEADERBOARD Leaderboard

Specifications

Dimensions (width x height) 728x90px File size 80KB (max) Formats GIF, JPG, PNG HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Delivery 3 working days [email protected]

Cross Platform Display: Medium Rectangle

Specifications

Dimensions (width x height) 300x250px File size 80KB (max) Formats MEDIUM GIF, JPG, PNG RECTANGLE HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Delivery 3 working days [email protected] Page 24

DIGITAL TECHNICAL SPECIFICATIONS

Text Ads: Special Offers

Special Offers is one of our main domestic text formats and is available sitewide, including the homepage. Unlike our other text formats, the Special Offer placement includes both a static image and text.

Specifications

Dimensions (width x height) 60x45px File size 2KB (max) Format JPG, PNG or Static GIF Text Up to three lines, approx. 26 characters per line (including spaces) Notes Should not use block lettering e.g. LIMITED TIME ONLY. Should not use bolding e.g. limited time only. An active click-through URL must be provided Delivery 5 working days [email protected] Page 25

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) Content Sponsorship: 80x30px File size Section/Sub-Section Sponsorship 5KB (max) File type The Section Sponsorship includes a sponsorship logo and relevant Static JPG banner advertising for a specific section or sub-section: Note A Section Sponsorship buy includes a sponsorship logo on the An active click-through URL relevant Homepage strap, at the top of the section and also on the must be provided section headlines box. Delivery A Subsection Sponsorship buy includes a sponsorship logo at the 5 working days top of the subsection, and also the story pages. [email protected]

LOGO Page 26

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) Content Sponsorship: 275x23px or 300x25px File size Top Strip 5KB File Type The Top Strip is another popular domestic advert format. Static JPG It is located on the right hand side of the page under the Note Section Nav Bar and is available site wide. An active click-through URL must be provided Delivery 5 working days [email protected]

LOGO Page 27

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Dimensions (width x height) 86x29px File size 5KB File Type Content Sponsorship: Static JPG Note Advertorial Section Nav Pointer 5px wide of the left is used to accommodate the curve of the The Section Nav Pointer is a great pointer that appears on the nav, in effect making the space section landing page that the Advertorial is housed in, and 81px wide, 29px high (not including can be bought out as a fixed placement per week. The pointer the small space in the top left forms part of a sponsored content package and has great reach corner). Images must be PNG32, as it is in a premium position. with the left area transparent (apart from the top curve) and the top right curve negative space transparent as well. Delivery 10 working days [email protected]

POINTER Page 28

DIGITAL TECHNICAL SPECIFICATIONS

Specifications

Title Image Image Caption 300x65px (width x height) “Sponsored content by The title image can [brand name]” contain a combination of File Types Content Sponsorship: the following – brand logo, JPEG – static image background images, and one line of text for a Notes Advertorial Narrow Pointer title or slogan This can be changed over A hyperlink can be assigned the period of the content The Narrow Pointer is a great driver that appears on the to this image partnership section landing page that the sponsored content hub is housed Should be kept up to date Intro and relevant to entice in, and can be bought out as a fixed placement per week. 100 characters approx (subject to availability and current advertising commitments) readers to the sponsored with spaces content hub This can be changed over the period of the content Two lines of text maximum partnership; should be kept up to date and relevant to entice Delivery readers to the sponsored content hub. Main Image 10 working days 280x210px (width x height) [email protected] A hyperlink can be assigned to this image Page 29

DIGITAL TECHNICAL SPECIFICATIONS

General Technical Info

All advertising must conform to Fairfax Instruction and Material Deadline Digital’s Terms and Conditions We must receive all creative materials and Creatives must not be sent in two parts information from the Customer in Delivery Details e.g. text for a textlink in one e-mail and the accordance with our advertising material clickthrough URL in another. The creative guidelines set out below: All creative submissions are to be emailed to: must be received whole in one e-mail. All Rich Media digital advertising is There is a limit of four rotating creatives due no later than 5 working days prior to per standard display advert. [email protected] commencement of a campaign as set out in Any special flight instructions must be the insertion order. included with the creative. Please use the following subject line All Standard digital advertising is due for all creative submissions All creatives must click through to a no later than 3 working days prior to new window. advertiser name / campaign name commencement of a campaign as set out in Please ensure that the Creatives must not contain strobing effects. the insertion order. Ads should be designed with performance start and end date are included Any late delivery of creative material in the email when submitting material. on older computers in mind. resulting in the delay of a campaign is the Only static creatives (.jpg or animated .gif) responsibility of the Customer. For invoicing are accepted for Newsletters. Standard purposes, the campaign will be deemed Flash and Rich Media are not compatible to have begun on the original start date with all e-mail programs. specified in the insertion order. Any 3rd Party costs are to be paid for by Fairfax reserves the right to charge an the advertiser. additional processing fee of $150+GST, Fairfax Digital will not accept where creative material is delivered advertisements that mislead the user. For after 3pm the day prior to campaign example, advertisements that look or act commencement specified in the insertion like Windows dialogue boxes, error order for the relevant placement. Such messages or editorial content. charges are non-commission bearing, and Creatives with a white background must must be paid upon receipt of invoice in line have a one-pixel wide border. with Fairfax payment terms and conditions. Fairfax Digital reserves the right to reject For the avoidance of doubt in relation to creatives that require a high percentage of Fairfax advertising operation service times, CPU resources (i.e. resulting in a CPU spike). support hours have been defined to be All creative submissions are subject to between the hours of 8.30am–5pm Monday reasonable approval by Fairfax Media. to Friday (excluding public holidays). We may require that material is corrected Except where the Customer provides the or amended to conform to style, or for creative materials directly to Fairfax for other genuine reasons. Fairfax to upload and host for publication, XML creatives can be supported either by the Customer must provide, or ensure that running the creative through a third party an external advertising resource provides, redirect supplier or via a physical .swf . In all creative material from an HTTPS (secure both instances we will need the domain for browsing) server and/or domain which is the XML file that the ad will be referencing using a commercial CA-signed certificate, and an example of the actionscript. and using current industry best-practice Click URLs have a limit of 254 characters. encryption algorithms and key sizes. To ensure that ads are properly rendered in app. Bandwith Detection All creative assets (such as landing The purpose of bandwidth detection is to page, advertiser’s redirect, tracking pixels) block a larger file size ad from users who must be secure (https). have slow internet connections but to still show the ad to users with faster internet Accepted Data Formats connections. A 500KB ad should be setup GIF to block internet connections slower than JPEG 500KBPS. For connections slower than 3rd Party redirect tags 500KBPS a standard display ad should be (please supply JavaScript tags) served. Bandwidth detection can be done via most 3rd party ad servers. HTML5 Fairfax Media accepts HTML5 creative Polite Ads in the form of third party ad tags (e.g. A display ad that has a larger file size. DoubleClick and Sizmek). We provide A polite ad can serve larger files without a more relaxed file size limit for HTML5 disturbing the loading of the page content. creatives — maximum 80KB for desktop It utilises sequential downloading to and mobile campaigns. Please traffic a display a smaller file while the main file is backup image (max 40KB) for your HTML5 downloading. All polite load ads are third creative as particular browsers (e.g. IE9 and party adserved. below) don’t support HTML5 fully.