Mobile Advertising Guidelines
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June 7, 2010 ANALYSIS of the FTC's DECISION NOT to BLOCK
June 7, 2010 ANALYSIS OF THE FTC’S DECISION NOT TO BLOCK GOOGLE’S ACQUISITION OF ADMOB Randy Stutz and Richard Brunell* Introduction On May 21, 2010, after months of investigation, the Federal Trade Commission (FTC) announced that it would not challenge Google’s $750 million acquisition of AdMob, a mobile advertising network and mobile ad solutions and services provider.1 In this white paper, we present AAI’s analysis of the FTC’s decision. The FTC found that, but for recent developments concerning Apple, the acquisition “appeared likely to lead to a substantial lessening of competition in violation of Section 7 of the Clayton Act.” According to the FTC, Google and AdMob “currently are the two leading mobile advertising networks, and the Commission was concerned about the loss of head-to-head competition between them.” The companies “generate the most revenue among mobile advertising networks, and both companies are particularly strong in … performance ad networks,” i.e. those networks that sell advertising by auction on a “per click” or other direct response basis. Without necessarily defining a relevant market, the Commission apparently saw a likelihood of unilateral anticompetitive effects, as it found “each of the merging parties viewed the other as its primary competitor, and that each firm made business decisions in direct response to this perceived competitive threat.” Yet, Apple’s acquisition of the third largest mobile ad network, Quattro Wireless, in December 2009, and its introduction of its own mobile advertising network, iAd, as part of its iPhone applications package, convinced the FTC that the anticompetitive effects of the acquisition “should [be] mitigate[d].” The Commission “ha[d] reason to believe that Apple * Randy Stutz is a Research Fellow and Richard Brunell is the Director of Legal Advocacy of the American Antitrust Institute (AAI), a non-profit research and advocacy organization devoted to advancing the role of competition in the economy, protecting consumers, and sustaining the vitality of the antitrust laws. -
Online Advertising
Online advertising From Wikipedia, the free encyclopedia Jump to: navigation, search This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. (July 2007) Electronic commerce Online goods and services Streaming media Electronic books Software Retail product sales Online shopping Online used car shopping Online pharmacy Retail services Online banking Online food ordering Online flower delivery Online DVD rental Marketplace services Online trading community Online auction business model Online wallet Online advertising Price comparison service E-procurement This box: view • talk • edit Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing, including e-mail spam. A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial. -
Online Banner Advertising: a Study of Consumer Responses to Various Factors
Arts and Design Studies www.iiste.org ISSN 2224-6061 (Paper) ISSN 2225-059X (Online) Vol 1, 2011 Online Banner Advertising: A study of Consumer Responses to Various Factors Zia-ul-haq Assistant Professor, Department of Management & Commerce, Maulana Azad National Urdu University Hyderabad India.500032. email : [email protected] Abstract This study explores the role of the celebrity endorsement in consumer attitude formation and behavioral intention on the Web. The purpose of this paper is to identify how the various factors and interactivity influence attitude toward the target ads and click-through intention. The findings indicate that the celebrity factor of the online advertising possibly play not only the role of leverage as causal effect when consumers form their attitude toward the banner advertising, but also that theses factors indirectly influence click- through intention. Key words: online banner, attitude, celebrity, animation 1. Introduction With the development of the digital devices and computer software, various formats of advertising have been introduced in advertisements. This trend includes traditional TV commercials as well as online advertising. For example, 3D animation in which is combined with dazzling these techniques (e.g., animation, animation message and text information, etc.), is dominant in Online advertising, with these techniques still developing. While complex these tools are said to confuse consumers in their understanding of the originally intended communication messages, it is empirically proven that those heuristic elements evoke positive consumer attitudes and behaviors in the Online advertising environment. Interactive settings in banner advertisements are another these appeal to the online advertising. Interactivity could be an effective tool for the online advertising because the Online makes two-way communication possible. -
An Architecture of Mobile Web 2.0 Context-Aware Applications in Ubiquitous Web
JOURNAL OF SOFTWARE, VOL. 6, NO. 4, APRIL 2011 705 An Architecture of Mobile Web 2.0 Context-aware Applications in Ubiquitous Web I-Ching Hsu Department of Computer Science and Information Engineering National Formosa University 64, Wenhua Rd., Huwei Township, Yunlin County 632, Taiwan [email protected] Abstract—The rapid development of the wireless an uniformly access to cope with the heterogeneous communication technologies, including wireless sensors, effects, including various context presentation, context intelligent mobile devices, and communication protocols, information, mobile device constraints, and context has led to diverse mobile devices of accessing various middleware [4]. To allow interoperability among the context-aware systems. Existing context-aware systems only various context-aware systems and mobile devices, a focus on characterize the situation of an entity to exhibit the advantage of contextual information association. The common standard is needed to uniformly access context contextual information can represent semantic implications information provided via a fundamental infrastructure. to provide decidable reasoning services, but it has no The Web 2.0 technologies provide a catalytic solution to mechanism to facilitating the interoperability and this problem. reusability among heterogeneous context-aware systems and Within the last two to three years, the Internet has various mobile devices. This study addresses these issues greatly changed our way of sharing resources and developing a Multi-layer Context Framework (MCF) that information. As well known, Web 2.0 is recognized as integrates Web 2.0 technologies into context-aware system the next generation of web applications proposed by T. for supporting ubiquitous mobile environment. The O’Reilly [5]. -
Structural Holes and Banner-Ad Click-Throughs
Technology and Investment, 2013, 4, 30-44 http://dx.doi.org/10.4236/ti.2013.41005 Published Online February 2013 (http://www.scirp.org/journal/ti) Structural Holes and Banner-Ad Click-Throughs Starling David Hunter III1*, Ravi Chinta2 1Tepper School of Business, Carnegie Mellon University, Pittsburgh, USA 2Williams College of Business, Xavier University, Cincinnati, USA Email: *[email protected], [email protected] Received September 12, 2012; revised October 17, 2012; accepted October 25, 2012 ABSTRACT This paper examines the impact of social capital on advertising performance in an online social network. Specifically, we show that a widely-employed measure of social capital—network constraint—explains variation in the number of click-throughs received by 5986 banner advertisements appearing on 25 Twitter-related websites. As predicted, banner advertisements receive significantly more clicks when placed on websites that bridge structural holes, i.e. bridge other- wise disconnected segments of the network. Keywords: Online Advertising; Social Network Analysis; Social Capital; Social Networking; Twitter, Social Media; Banner Advertisements; Click-Through 1. Introduction ing?” The idea of taking money to run traditional banner ads Successful advertising models for online social networks on Twitter.com has always been low on our list of in- are proving elusive [1]. Last year Google co-founder Ser- teresting ways to generate revenue. However, facilitating gey Brin expressed some disappointment with the pace connections between businesses and individuals in and performance of his firm’s social network advertising meaningful and relevant ways is compelling. We’re go- efforts. ing to leave the door open for exploration in this area. -
Web & Mobile Security
WEB & MOBILE SECURITY KNOWLEDGE AREA (DRAFT FOR COMMENT) AUTHOR: Sascha Fahl – Leibniz University EDITOR: Emil Lupu – Imperial College London © Crown Copyright, The National Cyber Security Centre 2019. Following wide community consultation with both academia and industry, 19 Knowledge Areas (KAs) have been identified to form the scope of the CyBOK (see diagram below). The Scope document provides an overview of these top-level KAs and the sub-topics that should be covered under each and can be found on the project website: https://www.cybok.org/. We are seeking comments within the scope of the individual KA; readers should note that important related subjects such as risk or human factors have their own knowledge areas. It should be noted that a fully-collated CyBOK document which includes issue 1.0 of all 19 Knowledge Areas is anticipated to be released in October 2019. This will likely include updated page layout and formatting of the individual Knowledge Areas. Web and Mobile Security Sascha Fahl September 2019 INTRODUCTION The purpose of this Knowledge Area is to provide an overview of security mechanisms, attacks and defences in modern web and mobile ecosystems. This overview is intended for use in academic courses in web and mobile security, and to guide industry professionals who are interested in an overview of web and mobile security. Web and mobile security have a long history, and their impact on overall information security is tremendous due to the sheer prevalence of web and mobile applications. Covering both web and mobile security, this Knowledge Area emphasises the intersection of their security mechanisms, vul- nerabilities and mitigations. -
Multimedia Messaging Service : an Engineering Approach To
Multimedia Messaging Service Multimedia Messaging Service An Engineering Approach to MMS Gwenael¨ Le Bodic Alcatel, France Copyright 2003 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777 Email (for orders and customer service enquiries): [email protected] Visit our Home Page on www.wileyeurope.com or www.wiley.com All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to [email protected], or faxed to (+44) 1243 770620. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought. Other Wiley Editorial Offices John Wiley & Sons Inc., 111 River Street, Hoboken, NJ 07030, USA Jossey-Bass, 989 Market Street, San Francisco, CA 94103-1741, USA Wiley-VCH Verlag GmbH, Boschstr. 12, D-69469 Weinheim, Germany John Wiley & Sons Australia Ltd, 33 Park Road, Milton, Queensland 4064, Australia John Wiley & Sons (Asia) Pte Ltd, 2 Clementi Loop #02-01, Jin Xing Distripark, Singapore 129809 John Wiley & Sons Canada Ltd, 22 Worcester Road, Etobicoke, Ontario, Canada M9W 1L1 Wiley also publishes its books in a variety of electronic formats. -
The Value of Behavioral Targeting By
The Value of Behavioral Targeting by Howard Beales1 This study seeks to provide an initial understanding of the effect of behaviorally targeted advertising on advertising rates and revenues. A survey of twelve ad networks was conducted to obtain quarterly data on pricing (CPM data), conversion rates, and revenues across various types of ad segments (run of network advertising and behavioral advertising). The survey results reveal three key findings: (1) Advertising rates are significantly higher for behaviorally targeted ads. The average CPM for behaviorally targeted advertising is just over twice the average CPM for run-of-network advertising. On average across participating networks, the price of behaviorally targeted advertising in 2009 was 2.68 times the price of run of network advertising. (2) Advertising using behavioral targeting is more successful than standard run of network advertising, creating greater utility for consumers from more relevant advertisements and clear appeal for advertisers from increased ad conversion. (3) Finally, a majority of network advertising revenue is spent acquiring inventory from publishers, making behavioral targeting an important source of revenue for online content and services providers as well as third party ad networks. This study was sponsored by the Network Advertising Initiative (NAI). The NAI is a coalition of more than 40 leading online marketing companies committed to building consumer awareness and reinforcing responsible business and data management practices and standards. For a description of the NAI and a list of its members, see http://www.networkadvertising.org/index.asp (last visited Mar. 3, 2010). 1. Howard Beales has been an Associate Professor at the School of Business at George Washington University since 1988. -
Web Banner Advertising Agreement This Will Serve As the Contract Between American Probation and Parole Association (APPA Or Publisher) and the Advertiser (Client)
Web Banner Advertising Agreement This will serve as the contract between American Probation and Parole Association (APPA or Publisher) and the Advertiser (Client). The Publisher agrees to display banners on the www.appa-net.org website home page for the time frame and frequency indicated on the Order Form. Client agrees to provide the Publisher with electronic files of banner artwork according to the specifications described below. Client will be invoiced upon placement of the advertisement on APPA's website. Payment is due upon receipt of invoice. Accounts not paid within 30 days will have future scheduled advertisements canceled until full amount is received. APPA reserves the right to reject questionable or objectionable advertising. APPA does not guarantee any given level of hits, views or impressions of ads placed on the website. Client assumes liability for the contents of all advertisements and agree to indemnify the Publisher against any damages and related expenses (including attorneys fees) arising out of such publication. The Publisher shall have no liability for failure to execute accepted advertising orders because of governmental restrictions, acts of God, accidents, fires, internet outages or any other cause beyond Publisher's control affecting production or distribution. Publisher shall have no liability for damages if, for any reason, APPA fails to publish an advertisement. Publisher will not be bound by any conditions on contracts, orders or instructions when such conditions conflict with Publisher's policies. The terms and conditions contained in this Agreement supersede all prior oral or written understandings between the parties and constitute the entire agreement between them concerning the subject matter of this Agreement and shall not be contradicted, explained or supplemented by any course of dealing between Publisher or any of its affiliates and Agent or any of its affiliates. -
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Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 20-F (Mark One) ¨ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934 or x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2013. or ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to or ¨ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report Commission file number: 000-51469 Baidu, Inc. (Exact name of Registrant as specified in its charter) N/A (Translation of Registrant’s name into English) Cayman Islands (Jurisdiction of incorporation or organization) Baidu Campus No. 10 Shangdi 10th Street Haidian District, Beijing 100085 The People’s Republic of China (Address of principal executive offices) Jennifer Xinzhe Li, Chief Financial Officer Telephone: +(86 10) 5992-8888 Email: [email protected] Facsimile: +(86 10) 5992-0000 Baidu Campus No. 10 Shangdi 10th Street, Haidian District, Beijing 100085 The People’s Republic of China (Name, Telephone, Email and/or Facsimile number and Address of Company Contact Person) Securities registered or to be registered pursuant to Section 12(b) of the Act: Title of Each Class Name of Each Exchange on Which Registered American depositary shares (ten American depositary shares representing one Class A ordinary share, The NASDAQ Stock Market LLC par value US$0.00005 per share) (The NASDAQ Global Select Market) Class A ordinary shares, par value US$0.00005 per share* The NASDAQ Stock Market LLC (The NASDAQ Global Select Market) * Not for trading, but only in connection with the listing on The NASDAQ Global Select Market of American depositary shares. -
Mobile Banking Frequently Asked Questions How Much Does This Service Cost?
Mobile Banking Frequently Asked Questions How much does this service cost? There is currently no charge associated with the service. However, there may be charges associated with text messaging and data usage on your phone. Check with your wireless phone carrier for more information. Is it secure? Yes, the mobile banking service utilizes best practices from online banking, such as HTTPS, 128-bit SSL encryption, PIN, or password access and application time-out when your phone is not in use. Only the phones that you personally enroll in the service can access your accounts. In addition, no account data is ever stored on your phone. And in the event your phone is lost or stolen, the service can be immediately disabled by either going online to the Mobile Banking enrollment website or calling us. Do I need a text message or data plan? Yes, a text messaging and/or data plan is typically needed, as data usage can become expensive without them. Please check with your wireless carrier for more information. I'm not enrolled for online banking. What mobile carriers are supported? The Norrymobile banking app can be accessed through the following carriers: AT&T, Sprint, Verizon, T- Mobile, and any of their supported carriers. Can I still use this? You must first enable your bank account(s) for online banking before using mobile. What is Activation? Activation is a one-time process that helps ensure your security. After you enroll a phone, you will receive an activation code which will be required to begin using Text or Mobile Banking on your device. -
Critical Mass the Worldwide State of the Mobile Web
Critical Mass The Worldwide State of the Mobile Web Nielsen Mobile July 2008 Critical Mass: The Worldwide State of the Mobile Web Introduction Key Takeaways It is increasingly difficult to talk about the Internet, or media and marketing in general, without the conversation quickly • The US, UK and Italy are leaders in mobile Internet turning to mobile phones. penetration. 15.6 percent of mobile subscribers in the US, 12.9 percent of subscribers in the UK and 40 million mobile subscribers in the US, plus millions more 11.9 percent in Italy actively use the mobile Internet across Europe and Asia, surf the web through a mobile phone each month—checking email, exploring their social • We believe mobile Internet has reached a critical networks, making bank transactions and engaging in other mass as an advertising medium in the US. As of web activities right from their hands. May 2008, there were 40 million active users of the mobile Internet in the US, with individual sites that How has mobile Internet so quickly become part of the attract millions of unique users. This provides consumer media experience for millions? Through a scalable marketing potential with demographic confluence of essential factors in mobile Internet adoption breadth. and use, mobile Internet reached a critical mass this year, offering a large and diverse enough base of users to • Unlimited data packages are an important part of support large-scale mobile marketing efforts. the growth of the mobile Internet and are increasingly popular with US consumers. Today 14 percent of US wireless subscribers have unlimited data packages, and 50 percent of data users say they would prefer to have such a package.