Mobile Web Design This Webinar Is Presented by W3C to the Web Community As Part of an EU IST Project (3Gweb)

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Mobile Web Design This webinar is presented by W3C to the Web community as part of an EU IST project (3GWeb). The content of this webinar does not necessarily represent the official position of the W3C, or the position of any of the W3C members or W3C’s host institutions.

(Lawyer says ‘Hi’!)

2 © MMVI Cameron Moll. This document is available under the W3C Document License. You are...

Experienced with XHTML/CSS. Familiar with good markup techniques. Unsure about this “mobile web thing”.

3 © MMVI Cameron Moll. This document is available under the W3C Document License. Legacy 1910

5 © MMVI Cameron Moll. This document is available under the W3C Document License. “Pocket watches provide the closest historical parallel to the remarkable rise of the mobile phone.”

—Jon Agar, Constant Touch

6 © MMVI Cameron Moll. This document is available under the W3C Document License. Staggering Numbers

1996 GSM phones in 103 countries

2000 10 million i-mode users (Japan)

2002 1 billion mobile phone users worldwide

2009 3 billion mobile phone users worldwide

7 © MMVI Cameron Moll. This document is available under the W3C Document License. UK More mobile phones than humans...

8 © MMVI Cameron Moll. This document is available under the W3C Document License. Quandary Reader Poll

Highly scientific, statistically significant

(not really!)

10 © MMVI Cameron Moll. This document is available under the W3C Document License. ~400 Participants

159 Unique handsets (Motorola RAZR, Palm Treo 650, Sony Ericsson K750i / K700i / T610, Nokia 6230...) 19 Manufacturers

44 Countries

11 © MMVI Cameron Moll. This document is available under the W3C Document License. “Designers face a proliferation of capabilities that make the early [Mobile] Web look like a playground.”

—Joe Shepter, “The Pulse of Modern Design”

12 © MMVI Cameron Moll. This document is available under the W3C Document License. Mobile Web “Playground”

WML, XHTML, -MP, -Basic... Plethora of user agents Varying coding practices, URIs, etc.

13 © MMVI Cameron Moll. This document is available under the W3C Document License. What is the Mobile Web?

14 © MMVI Cameron Moll. This document is available under the W3C Document License. ? Optimism

More mobiles than PCs. More mobiles than landline phones. Web usage is continually increasing. You can utilize existing skills.

16 © MMVI Cameron Moll. This document is available under the W3C Document License. Context 18 © MMVI Cameron Moll. This document is available under the W3C Document License. Noooo!

19 © MMVI Cameron Moll. This document is available under the W3C Document License. Instead... What is contextually relevant?

20 © MMVI Cameron Moll. This document is available under the W3C Document License. 21 © MMVI Cameron Moll. This document is available under the W3C Document License. Mobile = Mobility

22 © MMVI Cameron Moll. This document is available under the W3C Document License. Design = Communication

23 © MMVI Cameron Moll. This document is available under the W3C Document License. Therefore, mobile design is the art of communicating within an environment of mobility.

24 © MMVI Cameron Moll. This document is available under the W3C Document License. Fundamentals Most devices sold today are WAP 2.0.

26 © MMVI Cameron Moll. This document is available under the W3C Document License. XHTML, not WML.

27 © MMVI Cameron Moll. This document is available under the W3C Document License. What that means...

28 © MMVI Cameron Moll. This document is available under the W3C Document License. english360.com english360.com english360.com/mobile (powered by MovableType) However,

32 © MMVI Cameron Moll. This document is available under the W3C Document License. XHTML/CSS support is inconsistent.*

* highly

33 © MMVI Cameron Moll. This document is available under the W3C Document License. Markup Test Pages

cameronmoll.com/mobile

34 © MMVI Cameron Moll. This document is available under the W3C Document License. 35 © MMVI Cameron Moll. This document is available under the W3C Document License. 36 © MMVI Cameron Moll. This document is available under the W3C Document License. 37 © MMVI Cameron Moll. This document is available under the W3C Document License. 38 © MMVI Cameron Moll. This document is available under the W3C Document License. 39 © MMVI Cameron Moll. This document is available under the W3C Document License. Test on target devices, not emulators.

40 © MMVI Cameron Moll. This document is available under the W3C Document License. Methodology Method

Do nothing.

42 © MMVI Cameron Moll. This document is available under the W3C Document License. 31 kb (markup only) Method

Do nothing. Strip images and styling.

44 © MMVI Cameron Moll. This document is available under the W3C Document License. Method

Do nothing. Strip images and styling. Handheld stylesheets.

45 © MMVI Cameron Moll. This document is available under the W3C Document License. Method

Do nothing. Strip images and styling. Handheld stylesheets. Mobile-specific site/app.

46 © MMVI Cameron Moll. This document is available under the W3C Document License. 47 © MMVI Cameron Moll. This document is available under the W3C Document License. Miniaturize or Mobilize?

48 © MMVI Cameron Moll. This document is available under the W3C Document License. Miniaturize

Repurpose existing content

49 © MMVI Cameron Moll. This document is available under the W3C Document License. craigslist.org craigslist screen grab

51 © MMVI Cameron Moll. This document is available under the W3C Document License. Primary Use Cases

Choose area (city) Browse category Post a listing Search Event Calendar Forums

52 © MMVI Cameron Moll. This document is available under the W3C Document License. Use Case Hiearchy

1. Search Top element

2. Categories Most frequented

3. Event calendar Access to today, tomorrow

4. Choose area By zip code or city name Assume San Francisco by default

53 © MMVI Cameron Moll. This document is available under the W3C Document License.

Search Text or numeric

Categories Most frequented

City Zip or name; would offer suggestions if not found Opera Mini Mobilize

Content-, Context-, Component-specific

57 © MMVI Cameron Moll. This document is available under the W3C Document License. 58 © MMVI Cameron Moll. This document is available under the W3C Document License. LBS

J2ME Java-based apps, interactivity

AJAX Javascript, XML

SVG SVG Tiny; scalable vector graphics

LBS Location-based services; GPS

61 © MMVI Cameron Moll. This document is available under the W3C Document License. “The mobile device has the potential to act as a significant reporter of data rather than a mere consumer of data.”

—Joe Shepter, “The Pulse of Modern Design”

62 © MMVI Cameron Moll. This document is available under the W3C Document License. 63 © MMVI Cameron Moll. This document is available under the W3C Document License. Device Detection

“Sniff out” user agent strings for individual devices

Proprietary vs. Cross-platform? Beyond mobile phones?

...and even “standards”?

W3C chartered Input by mobile developers, companies Best Practices

Use valid markup. Use tables only if supported by target device. Use text equivalents for non-text elements.

http://www.w3.org/TR/mobile-bp/

mobileOK ...remember these? http://tinyurl.com/gzdrb

Best Practices Checker http://tinyurl.com/jsrkn

70 © MMVI Cameron Moll. This document is available under the W3C Document License. Ideology A mobile web that is desirable, dependable, disciplined.

76 © MMVI Cameron Moll. This document is available under the W3C Document License. Questions? cameronmoll.com [email protected] 801.644.8793