Mobile Web Design This webinar is presented by W3C to the Web community as part of an EU IST project (3GWeb). The content of this webinar does not necessarily represent the official position of the W3C, or the position of any of the W3C members or W3C’s host institutions. (Lawyer says ‘Hi’!) 2 © MMVI Cameron Moll. This document is available under the W3C Document License. You are... Experienced with XHTML/CSS. Familiar with good markup techniques. Unsure about this “mobile web thing”. 3 © MMVI Cameron Moll. This document is available under the W3C Document License. Legacy 1910 5 © MMVI Cameron Moll. This document is available under the W3C Document License. “Pocket watches provide the closest historical parallel to the remarkable rise of the mobile phone.” —Jon Agar, Constant Touch 6 © MMVI Cameron Moll. This document is available under the W3C Document License. Staggering Numbers 1996 GSM phones in 103 countries 2000 10 million i-mode users (Japan) 2002 1 billion mobile phone users worldwide 2009 3 billion mobile phone users worldwide 7 © MMVI Cameron Moll. This document is available under the W3C Document License. UK More mobile phones than humans... 8 © MMVI Cameron Moll. This document is available under the W3C Document License. Quandary Reader Poll Highly scientific, statistically significant (not really!) 10 © MMVI Cameron Moll. This document is available under the W3C Document License. ~400 Participants 159 Unique handsets (Motorola RAZR, Palm Treo 650, Sony Ericsson K750i / K700i / T610, Nokia 6230...) 19 Manufacturers 44 Countries 11 © MMVI Cameron Moll. This document is available under the W3C Document License. “Designers face a proliferation of capabilities that make the early [Mobile] Web look like a playground.” —Joe Shepter, “The Pulse of Modern Design” 12 © MMVI Cameron Moll. This document is available under the W3C Document License. Mobile Web “Playground” WML, XHTML, -MP, -Basic... Plethora of user agents Varying coding practices, URIs, etc. 13 © MMVI Cameron Moll. This document is available under the W3C Document License. What is the Mobile Web? 14 © MMVI Cameron Moll. This document is available under the W3C Document License. ? Optimism More mobiles than PCs. More mobiles than landline phones. Web usage is continually increasing. You can utilize existing skills. 16 © MMVI Cameron Moll. This document is available under the W3C Document License. Context 18 © MMVI Cameron Moll. This document is available under the W3C Document License. Noooo! 19 © MMVI Cameron Moll. This document is available under the W3C Document License. Instead... What is contextually relevant? 20 © MMVI Cameron Moll. This document is available under the W3C Document License. 21 © MMVI Cameron Moll. This document is available under the W3C Document License. Mobile = Mobility 22 © MMVI Cameron Moll. This document is available under the W3C Document License. Design = Communication 23 © MMVI Cameron Moll. This document is available under the W3C Document License. Therefore, mobile design is the art of communicating within an environment of mobility. 24 © MMVI Cameron Moll. This document is available under the W3C Document License. Fundamentals Most devices sold today are WAP 2.0. 26 © MMVI Cameron Moll. This document is available under the W3C Document License. XHTML, not WML. 27 © MMVI Cameron Moll. This document is available under the W3C Document License. What that means... 28 © MMVI Cameron Moll. This document is available under the W3C Document License. english360.com english360.com english360.com/mobile (powered by MovableType) However, 32 © MMVI Cameron Moll. This document is available under the W3C Document License. XHTML/CSS support is inconsistent.* * highly 33 © MMVI Cameron Moll. This document is available under the W3C Document License. Markup Test Pages cameronmoll.com/mobile 34 © MMVI Cameron Moll. This document is available under the W3C Document License. 35 © MMVI Cameron Moll. This document is available under the W3C Document License. 36 © MMVI Cameron Moll. This document is available under the W3C Document License. 37 © MMVI Cameron Moll. This document is available under the W3C Document License. 38 © MMVI Cameron Moll. This document is available under the W3C Document License. 39 © MMVI Cameron Moll. This document is available under the W3C Document License. Test on target devices, not emulators. 40 © MMVI Cameron Moll. This document is available under the W3C Document License. Methodology Method Do nothing. 42 © MMVI Cameron Moll. This document is available under the W3C Document License. 31 kb (markup only) Method Do nothing. Strip images and styling. 44 © MMVI Cameron Moll. This document is available under the W3C Document License. Method Do nothing. Strip images and styling. Handheld stylesheets. 45 © MMVI Cameron Moll. This document is available under the W3C Document License. Method Do nothing. Strip images and styling. Handheld stylesheets. Mobile-specific site/app. 46 © MMVI Cameron Moll. This document is available under the W3C Document License. 47 © MMVI Cameron Moll. This document is available under the W3C Document License. Miniaturize or Mobilize? 48 © MMVI Cameron Moll. This document is available under the W3C Document License. Miniaturize Repurpose existing content 49 © MMVI Cameron Moll. This document is available under the W3C Document License. craigslist.org craigslist screen grab 51 © MMVI Cameron Moll. This document is available under the W3C Document License. Primary Use Cases Choose area (city) Browse category Post a listing Search Event Calendar Forums 52 © MMVI Cameron Moll. This document is available under the W3C Document License. Use Case Hiearchy 1. Search Top element 2. Categories Most frequented 3. Event calendar Access to today, tomorrow 4. Choose area By zip code or city name Assume San Francisco by default 53 © MMVI Cameron Moll. This document is available under the W3C Document License. Search Text or numeric Categories Most frequented City Zip or name; would offer suggestions if not found Opera Mini Mobilize Content-, Context-, Component-specific 57 © MMVI Cameron Moll. This document is available under the W3C Document License. 58 © MMVI Cameron Moll. This document is available under the W3C Document License. LBS 59 © MMVI Cameron Moll. This document is available under the W3C Document License. Forces SMS Texting; SMS search J2ME Java-based apps, interactivity AJAX Javascript, XML SVG SVG Tiny; scalable vector graphics LBS Location-based services; GPS 61 © MMVI Cameron Moll. This document is available under the W3C Document License. “The mobile device has the potential to act as a significant reporter of data rather than a mere consumer of data.” —Joe Shepter, “The Pulse of Modern Design” 62 © MMVI Cameron Moll. This document is available under the W3C Document License. 63 © MMVI Cameron Moll. This document is available under the W3C Document License. Device Detection “Sniff out” user agent strings for individual devices 64 © MMVI Cameron Moll. This document is available under the W3C Document License. User Agents Proprietary vs. Cross-platform? Beyond mobile phones? 65 © MMVI Cameron Moll. This document is available under the W3C Document License. http://www.tinyurl.com/l2lst 66 © MMVI Cameron Moll. This document is available under the W3C Document License. Best Practices ...and even “standards”? 67 © MMVI Cameron Moll. This document is available under the W3C Document License. Mobile Web Initiative W3C chartered Input by mobile developers, companies Best Practices 68 © MMVI Cameron Moll. This document is available under the W3C Document License. Sample Guidelines Use valid markup. Use tables only if supported by target device. Use text equivalents for non-text elements. http://www.w3.org/TR/mobile-bp/ 69 © MMVI Cameron Moll. This document is available under the W3C Document License. Also... mobileOK ...remember these? http://tinyurl.com/gzdrb Best Practices Checker http://tinyurl.com/jsrkn 70 © MMVI Cameron Moll. This document is available under the W3C Document License. Ideology A mobile web that is desirable, dependable, disciplined. 72 © MMVI Cameron Moll. This document is available under the W3C Document License. An array of thought leaders. 73 © MMVI Cameron Moll. This document is available under the W3C Document License. User agent consistency. 74 © MMVI Cameron Moll. This document is available under the W3C Document License. Mobile device wiki. 75 © MMVI Cameron Moll. This document is available under the W3C Document License. ...and? 76 © MMVI Cameron Moll. This document is available under the W3C Document License. Questions? cameronmoll.com [email protected] 801.644.8793.