Seeing the Forest Through the Seps

Total Page:16

File Type:pdf, Size:1020Kb

Seeing the Forest Through the Seps COVER STORIES Antitrust , Vol. 2 7, No. 3, Summer 2013. © 2013 by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association. Seeing the Forest Through the SEPs BY JOHN D. HARKRIDER N THE MID-1970 S, THE SOVIET UNION forced the parties to the CPTN/Novell transaction to alter proposed an ostensibly balanced step towards nuclear the terms of their deal to incorporate several protections for disarmament: if the U.S. agreed to ban its Trident open source software, 6 but allowed the Rockstar consortium Ohio-class submarine, the USSR would ban its “anal - to bid for and ultimately acquire the Nortel portfolio. 7 ogous” Soviet submarine. 1 At first blush, this offer The antitrust agencies’ interest in the “smartphone wars” Iappeared to represent a reciprocal approach to reducing the accelerated only when Google, the main driving force behind superpowers’ nuclear capabilities related to submarine- Android, sought to acquire Motorola Mobility—and its size - launched ballistic missiles (SLBMs). able patent portfolio—in an effort to decrease patent imbal - Although many Americans protested against the building ance in the industry and thus deter further attacks on of the Trident submarine, the U.S. Government rejected this Android. The Agencies began to focus on the assertion of offer, and with good reason. At the time, the USSR already SEPs, in particular the alleged risk that suits brought by SEP possessed SLBMs that were more advanced than those in owners seeking injunctive relief would allow them to “hold- the Pentagon’s arsenal. Developing the Trident Ohio-class up” implementers. submarines was necessary in order for the U.S. to achieve The Agencies’ focus on SEP injunctions seemed odd. equivalent SLBM capabilities. The Kremlin’s proposal to After all, no injunction or exclusion order on SEPs has ever ban its “analogous” submarine would not have affected its been issued in the smartphone space in the U.S., and Motor - pre-existing SLBMs—it would have only prevented the U.S. ola did not dispute its obligation to license those patents on from catching up. Thus, what was presented as an even- FRAND terms. Indeed, Apple had refused to pay Motorola handed step towards disarmament actually would have tilt - Mobility anything for its significant portfolio after three years ed the battle field in favor of the USSR and arguably extend - of negotiation under a hypothetical threat of injunction, ed the arms race. which is hardly evidence of hold-up. During this time, Apple Something similar is happening in the current debate reportedly collected up to 80 percent of the profits in the regarding standard essential patents (SEPs). Over the last smartphone industry, evidence that the more significant con - several years, Microsoft and Apple have waged a patent war cern was that firms would hold-out from paying royalties, not against devices running the open source Android operating be held-up from making profits. 8 system, obtaining injunctions, 2 billion-dollar jury verdicts, 3 Moreover, the legal argument for barring even the poten - and billions of dollars in royalties. 4 Apple and Microsoft tial for injunctive relief was novel. As recently as 2 011, achieved those successes despite concerns about the general Microsoft argued to the FTC that FRAND commitments quality of the underlying patents and despite winning only a should not be understood to preclude claims for injunctive small fraction of the claims they filed. relief and that there is “little evidence that patent hold-up in Despite complaints from members of the open source the standards context is a real problem. ”9 Moreover, the community that certain proprietary-source firms had long Commission itself noted in its 2007 Rambus opinion that sown fear, uncertainty and doubt in an effort to limit the injunctive relief was and ought to be available with respect to adoption of open source products, 5 the antitrust regulators FRAND-encumbered SEPs. 10 largely stayed on the sidelines. That began to change when Microsoft and Apple’s endorsement of strict controls on Microsoft and Apple, joined by several other proprietary the availability of injunctive relief for SEPs changed after software firms threatened by open source competition, sought Google’s announced acquisition of MMI. Their proposed to expand their patent arsenals by acquiring thousands of ban on injunctions would (1) prevent Google from using patents from Novell and Nortel. The Department of Justice SEPs to defend itself and other open source distributors and partners from attack, while (2) permitting Microsoft, Apple, John D. Harkrider is a partner at Axinn, Veltrop & Harkrider, LL P, and was and their allies to use their larger portfolios of non-SEPs to co-counsel to Google in its acquisition of Motorola Mobility and counsel obtain injunctions against Android and other open source to Google in the SEP investigation by the FTC. Russell Steinthal, Eric devices. In effect, these companies ripped a page from the Barstad, and Soojin Nam provided invaluable assistance on this article. The views expressed herein are the author’s own and do not necessarily Soviet playbook, proposing what appeared to be a neutral rule reflect those of any client. towards peace, but the effect of which would be to allow them to continue the war on more favorable terms. 22 · ANTITRUST The Federal Trade Commission took a more nuanced those general principles, however, there is frequently dis - approach to the issue. After an in-depth review of the facts agreement—both among SSO members and with non-mem - and theory, the Commission adopted a balanced approach bers—as to how the requirement of FRAND licensing should that addressed the potential risk of willing licensees of SEPs be interpreted and enforced. 12 being enjoined, without completely limiting the effectiveness At one extreme, “innovator” companies with significant of SEPs as deterrents against unwilling licensees and patent portfolios of SEPs (which are generally the result of signifi - aggressors. 11 In short, the FTC endorsed a solution that takes cant R&D investments) tend to advocate for robust inter - into account the dual harms of hold-up and hold-out. In pretations both of what a “reasonable” royalty can be and of doing so, the FTC preserved incentives for firms to contin - SEP holders’ right to enforce their patents against parties ue to invest in standard setting and the many procompetitive that are unwilling to agree to a license agreement and pay a benefits that standard-setting organizations (SSOs) produce. reasonable royalty. At the other end of the spectrum, firms that do not own SEPs, but rather are pure “implementers” of The Role and Incentive Structures of the standard, tend to argue that “fair and reasonable royalties” Standard-Setting Organizations should be lower and that, by promising to license on FRAND By encouraging interoperability, SSOs produce benefits that terms, SEP holders agreed to limit the remedies they would redound to innovators, implementers, and consumers. Many seek for alleged infringement of their essential patents (for of the most significant accomplishments in the telecommu - example, by foregoing injunctive relief or enhanced dam - nications field are attributable to the work of major SSOs, ages). such as the European Telecommunications Standards Insti - SSOs have historically taken a middle ground between tute (ETSI), which promulgated the GSM, 3G, and 4G stan - these two positions, refusing to specify the appropriate dards (and which holds the trademark on “LTE” as a result). FRAND rate and refusing to adopt a categorical rule for or The fact that SSOs like ETSI are diverse groups of firms against injunctions. Such a balanced approach is in the SSOs’ that compete both in innovation and in their implementation self-interest, which in turn suggests it is welfare enhancing. of finished standards is crucial both to their technical and The reason is simple: SSOs represent the interests of both economic success. types of companies and have an interest in adopting a mid - Most of the work of SSOs is done by committees and dle ground that maximizes participation in both developing working groups that are charged with drafting a new standard and deploying their standards. Indeed, many SSO members (or portion of a standard). Such groups bring together rep - are themselves both innovators and implementers, but often resentatives of the key stakeholders to consider the relevant in different proportions for various standards. technical questions and, ultimately, determine the content of Consider, for example, what would happen if an SSO the standard. Significantly, many of the proposals considered were to adopt a uniform rule that royalties must always be by an SSO and its working groups (particularly in the tele - charged against the cost of a component (e.g., a $30 chipset) communications industry) might be patented by one of the rather than the price of the end device (e.g., a $300 handset). SSO members. Moreover, a firm’s representative on a com - Such a rule would—if royalty rates were held constant— mittee might have an incentive to incorporate her firm’s reduce total royalties by a factor of ten. Innovator firms there - patented technology into a proposed standard as a way of fore would be faced with one of several
Recommended publications
  • Does Smartphone Patent Enhance Or Detract the Information Society?
    Does smartphone patent enhance or detract the information society? PANG, Ya-Fang. Available from the Sheffield Hallam University Research Archive (SHURA) at: http://shura.shu.ac.uk/20774/ A Sheffield Hallam University thesis This thesis is protected by copyright which belongs to the author. The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the author. When referring to this work, full bibliographic details including the author, title, awarding institution and date of the thesis must be given. Please visit http://shura.shu.ac.uk/20774/ and http://shura.shu.ac.uk/information.html for further details about copyright and re-use permissions. I Collegiate Learning Centre | Collegiate Crescent Campus Sheffield 810 23P 102 044 779 6 ProQuest Number: 10702877 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a com plete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. uest ProQuest 10702877 Published by ProQuest LLC(2017). Copyright of the Dissertation is held by the Author. All rights reserved. This work is protected against unauthorized copying under Title 17, United States C ode Microform Edition © ProQuest LLC. ProQuest LLC. 789 East Eisenhower Parkway P.O. Box 1346 Ann Arbor, Ml 48106- 1346 Does smartphone patent enhance or detract the information society? Ya-Fang Pang A thesis submitted in partial fulfilment of the requirements of Sheffield Hallam University for the degree of Master of Laws by research June 2014 Abstract Functionality, simplicity, appearance, and the price are the influencing factors when consumers are choosing a phone.
    [Show full text]
  • The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Industry
    Organization Science Articles in Advance, pp. 1–20 ISSN 1047-7039 (print) ISSN 1526-5455 (online) https://doi.org/10.1287/orsc.2016.1092 © 2016 INFORMS The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Industry Yongwook Paik Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130, [email protected] Feng Zhu Harvard Business School, Harvard University, Boston, Massachusetts 02163, [email protected] trategy scholars have documented in various empirical settings that firms seek and leverage stronger institutions to Smitigate hazards and gain competitive advantage. In this paper, we argue that such “institution-seeking” behavior may not be confined to the pursuit of strong institutions: firms may also seek weak institutions to mitigate hazards. Using panel data from the global smartphone industry and recent patent wars among key industry rivals, we examine how smartphone vendors that are not directly involved in patent litigation strategically respond to increased litigation risks in this industry. We find that as patent wars intensify, smartphone vendors not involved in any litigation focus more of their business in markets with weaker intellectual property (IP) protection because of institutional arbitrage opportunities. This strategic response is more pronounced for vendors whose stocks of patents are small and whose home markets have weak-IP systems. Our study is the first to examine the relationship between heterogeneity in national patent systems and firms’ global strategies. It provides a more balanced view of firms’ institution-seeking behavior by documenting how they make strategic use of weaker institutions. Keywords: patent wars; patent litigation; intellectual property (IP) enforcement; patent thicket; smartphone; platform-based markets; platform competition History: Published online in Articles in Advance November 21, 2016.
    [Show full text]
  • An Architecture of Mobile Web 2.0 Context-Aware Applications in Ubiquitous Web
    JOURNAL OF SOFTWARE, VOL. 6, NO. 4, APRIL 2011 705 An Architecture of Mobile Web 2.0 Context-aware Applications in Ubiquitous Web I-Ching Hsu Department of Computer Science and Information Engineering National Formosa University 64, Wenhua Rd., Huwei Township, Yunlin County 632, Taiwan [email protected] Abstract—The rapid development of the wireless an uniformly access to cope with the heterogeneous communication technologies, including wireless sensors, effects, including various context presentation, context intelligent mobile devices, and communication protocols, information, mobile device constraints, and context has led to diverse mobile devices of accessing various middleware [4]. To allow interoperability among the context-aware systems. Existing context-aware systems only various context-aware systems and mobile devices, a focus on characterize the situation of an entity to exhibit the advantage of contextual information association. The common standard is needed to uniformly access context contextual information can represent semantic implications information provided via a fundamental infrastructure. to provide decidable reasoning services, but it has no The Web 2.0 technologies provide a catalytic solution to mechanism to facilitating the interoperability and this problem. reusability among heterogeneous context-aware systems and Within the last two to three years, the Internet has various mobile devices. This study addresses these issues greatly changed our way of sharing resources and developing a Multi-layer Context Framework (MCF) that information. As well known, Web 2.0 is recognized as integrates Web 2.0 technologies into context-aware system the next generation of web applications proposed by T. for supporting ubiquitous mobile environment. The O’Reilly [5].
    [Show full text]
  • Web & Mobile Security
    WEB & MOBILE SECURITY KNOWLEDGE AREA (DRAFT FOR COMMENT) AUTHOR: Sascha Fahl – Leibniz University EDITOR: Emil Lupu – Imperial College London © Crown Copyright, The National Cyber Security Centre 2019. Following wide community consultation with both academia and industry, 19 Knowledge Areas (KAs) have been identified to form the scope of the CyBOK (see diagram below). The Scope document provides an overview of these top-level KAs and the sub-topics that should be covered under each and can be found on the project website: https://www.cybok.org/. We are seeking comments within the scope of the individual KA; readers should note that important related subjects such as risk or human factors have their own knowledge areas. It should be noted that a fully-collated CyBOK document which includes issue 1.0 of all 19 Knowledge Areas is anticipated to be released in October 2019. This will likely include updated page layout and formatting of the individual Knowledge Areas. Web and Mobile Security Sascha Fahl September 2019 INTRODUCTION The purpose of this Knowledge Area is to provide an overview of security mechanisms, attacks and defences in modern web and mobile ecosystems. This overview is intended for use in academic courses in web and mobile security, and to guide industry professionals who are interested in an overview of web and mobile security. Web and mobile security have a long history, and their impact on overall information security is tremendous due to the sheer prevalence of web and mobile applications. Covering both web and mobile security, this Knowledge Area emphasises the intersection of their security mechanisms, vul- nerabilities and mitigations.
    [Show full text]
  • Multimedia Messaging Service : an Engineering Approach To
    Multimedia Messaging Service Multimedia Messaging Service An Engineering Approach to MMS Gwenael¨ Le Bodic Alcatel, France Copyright 2003 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777 Email (for orders and customer service enquiries): [email protected] Visit our Home Page on www.wileyeurope.com or www.wiley.com All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to [email protected], or faxed to (+44) 1243 770620. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought. Other Wiley Editorial Offices John Wiley & Sons Inc., 111 River Street, Hoboken, NJ 07030, USA Jossey-Bass, 989 Market Street, San Francisco, CA 94103-1741, USA Wiley-VCH Verlag GmbH, Boschstr. 12, D-69469 Weinheim, Germany John Wiley & Sons Australia Ltd, 33 Park Road, Milton, Queensland 4064, Australia John Wiley & Sons (Asia) Pte Ltd, 2 Clementi Loop #02-01, Jin Xing Distripark, Singapore 129809 John Wiley & Sons Canada Ltd, 22 Worcester Road, Etobicoke, Ontario, Canada M9W 1L1 Wiley also publishes its books in a variety of electronic formats.
    [Show full text]
  • New Battle Lines in the Patent Wars?
    The Catholic University of America, Columbus School of Law CUA Law Scholarship Repository Scholarly Articles and Other Contributions Faculty Scholarship 2021 Fintech: New Battle Lines in the Patent Wars? Megan M. La Belle Heidi Mandanis Schooner Follow this and additional works at: https://scholarship.law.edu/scholar Part of the Intellectual Property Law Commons LABELLE.SCHOONER.42.1.2 (Do Not Delete) 1/13/21 10:37 AM FINTECH: NEW BATTLE LINES IN THE PATENT WARS? Megan M. La Belle† & Heidi Mandanis Schooner† Historically, financial institutions have relied on trade secrets and first-mover advantages, rather than patents, to protect their inventions. For the few financial patents that were issued, conventional wisdom was that they weren’t terribly interesting or important. In our 2014 study on financial patents, we showed that banks were breaking from past patterns and increasingly seeking patent protection. We explained that financial institutions were primarily building their patent portfolios as a defensive measure—i.e., to protect themselves from infringement suits. Indeed, the finance industry successfully lobbied Congress to include provisions in the America Invents Act of 2011 that made it easier to invalidate financial patents through administrative review. Yet, two significant developments call for a revisit of our 2014 study: first, the rise of fintech and, second, the recent $300 million verdict in the first bank-on-bank patent infringement suits—United Services Automobile Association (USAA) v. Wells Fargo. This paper explores how the rise of fintech has changed the purpose of patenting among banks, and what a possible fintech patent war would mean for the future of both the financial and patent systems in this country.
    [Show full text]
  • Global Antitrust Review Issue 7, 2014
    The Interdisciplinary Centre for Competition Law and Policy (ICC) GLOBAL ANTITRUST REVIEW ISSUE 7, 2014 ICC Global Antitrust Review A PUBLICATION OF THE INTERDISCIPLINARY CENTRE FOR COMPETITION LAW AND POLICY (ICC) Editors Dr Kadir Bas ([email protected]) Andriani Kalintiri ([email protected]) Eda Sahin ([email protected]) Assistant Daniele D’Alvia Editors Advisory Mr David Bailey, UK Competition Appeal Tribunal Board Mr Christopher Brown, Barrister, Matrix Chambers Mr Manish Das, Freshfields Bruckhaus Deringer Prof Ariel Ezrachi, Oxford University Prof Ioannis Lianos, University College London (UCL) Dr Okeoghene Odudu, Cambridge University All inquiries to: Global Antitrust Review (GAR) Interdisciplinary Centre for Competition Law and Policy (ICC) 67-69 Lincoln’s Inn Fields London WC2A 3JB United Kingdom Tel: + 44 (0)207 882 8122 Fax: + 44 (0)207 882 8223 Email: [email protected] www.icc.qmul.ac.uk Prospective contributors should consult the ‘Guidelines for Authors’ before submitting their articles. © Individual contributors and the ICC, 2014 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical photocopying, recording, or otherwise, without the prior permission of the ICC. ICC GLOBAL ANTITRUST REVIEW ISSUE 7, 2014 ICC GLOBAL ANTITRUST REVIEW ISSUE 7, 2014 EDITORIAL BOARD’S MESSAGE 5 ARTICLES Antitrust Paternalism in the ‘Smartphone Wars’ BRANDON D. CHAN 7 The Real Shortcoming of the UK Cartel Offence: A Lack
    [Show full text]
  • Mobile Banking Frequently Asked Questions How Much Does This Service Cost?
    Mobile Banking Frequently Asked Questions How much does this service cost? There is currently no charge associated with the service. However, there may be charges associated with text messaging and data usage on your phone. Check with your wireless phone carrier for more information. Is it secure? Yes, the mobile banking service utilizes best practices from online banking, such as HTTPS, 128-bit SSL encryption, PIN, or password access and application time-out when your phone is not in use. Only the phones that you personally enroll in the service can access your accounts. In addition, no account data is ever stored on your phone. And in the event your phone is lost or stolen, the service can be immediately disabled by either going online to the Mobile Banking enrollment website or calling us. Do I need a text message or data plan? Yes, a text messaging and/or data plan is typically needed, as data usage can become expensive without them. Please check with your wireless carrier for more information. I'm not enrolled for online banking. What mobile carriers are supported? The Norrymobile banking app can be accessed through the following carriers: AT&T, Sprint, Verizon, T- Mobile, and any of their supported carriers. Can I still use this? You must first enable your bank account(s) for online banking before using mobile. What is Activation? Activation is a one-time process that helps ensure your security. After you enroll a phone, you will receive an activation code which will be required to begin using Text or Mobile Banking on your device.
    [Show full text]
  • The Technical Challenge Facing Software Inventions
    Inside IP Venner Shipley’s Intellectual Property Magazine Autumn/Winter 2012 The technical challenge facing software inventions Further developments on the law relating to SPCs Broad terms and class headings - has “IP Translator” taken away trade mark protection? What’s inside? The technical challenge facing software inventions – page 4 Pawel Piotrowicz brings some clarity to the issues surrounding defining technical character in patents for computer-implemented inventions. Further developments on the law relating to SPCs – page 7 Following on from our report in the Spring / Summer 2012 issue of Inside IP on decisions relating to the allowability of SPCs, Tim Russell details further recent developments on the same issue. Broad terms and class heading – has “IP Translator” taken away trade-mark protection? – page 9 Kate Szell indicates that it might be time for businesses to review European trade mark portfolios following a decision by the CJEU which could restrict the scope of existing trade mark registrations. A fashionable monopoly – Christian Louboutin v Yves Saint Laurent – page 11 Julia McFarlane details the US Court of Appeal’s decision on protecting single colours as trade marks by the fashion industry G1/10 – correcting errors in granted European patents – page 13 Sian Gill reports on how a recent decision of the Enlarged Board of Appeal of the EPO has altered options for correcting errors in granted patents. Feeling used? Genuine use of a European Community trade mark – page 14 The Advocat General has issued guidelines on what constitutes genuine use of a CTM ahead of a decision by the CJEU. David Birchall discusses the implications.
    [Show full text]
  • Critical Mass the Worldwide State of the Mobile Web
    Critical Mass The Worldwide State of the Mobile Web Nielsen Mobile July 2008 Critical Mass: The Worldwide State of the Mobile Web Introduction Key Takeaways It is increasingly difficult to talk about the Internet, or media and marketing in general, without the conversation quickly • The US, UK and Italy are leaders in mobile Internet turning to mobile phones. penetration. 15.6 percent of mobile subscribers in the US, 12.9 percent of subscribers in the UK and 40 million mobile subscribers in the US, plus millions more 11.9 percent in Italy actively use the mobile Internet across Europe and Asia, surf the web through a mobile phone each month—checking email, exploring their social • We believe mobile Internet has reached a critical networks, making bank transactions and engaging in other mass as an advertising medium in the US. As of web activities right from their hands. May 2008, there were 40 million active users of the mobile Internet in the US, with individual sites that How has mobile Internet so quickly become part of the attract millions of unique users. This provides consumer media experience for millions? Through a scalable marketing potential with demographic confluence of essential factors in mobile Internet adoption breadth. and use, mobile Internet reached a critical mass this year, offering a large and diverse enough base of users to • Unlimited data packages are an important part of support large-scale mobile marketing efforts. the growth of the mobile Internet and are increasingly popular with US consumers. Today 14 percent of US wireless subscribers have unlimited data packages, and 50 percent of data users say they would prefer to have such a package.
    [Show full text]
  • Mobile Web Design This Webinar Is Presented by W3C to the Web Community As Part of an EU IST Project (3Gweb)
    Mobile Web Design This webinar is presented by W3C to the Web community as part of an EU IST project (3GWeb). The content of this webinar does not necessarily represent the official position of the W3C, or the position of any of the W3C members or W3C’s host institutions. (Lawyer says ‘Hi’!) 2 © MMVI Cameron Moll. This document is available under the W3C Document License. You are... Experienced with XHTML/CSS. Familiar with good markup techniques. Unsure about this “mobile web thing”. 3 © MMVI Cameron Moll. This document is available under the W3C Document License. Legacy 1910 5 © MMVI Cameron Moll. This document is available under the W3C Document License. “Pocket watches provide the closest historical parallel to the remarkable rise of the mobile phone.” —Jon Agar, Constant Touch 6 © MMVI Cameron Moll. This document is available under the W3C Document License. Staggering Numbers 1996 GSM phones in 103 countries 2000 10 million i-mode users (Japan) 2002 1 billion mobile phone users worldwide 2009 3 billion mobile phone users worldwide 7 © MMVI Cameron Moll. This document is available under the W3C Document License. UK More mobile phones than humans... 8 © MMVI Cameron Moll. This document is available under the W3C Document License. Quandary Reader Poll Highly scientific, statistically significant (not really!) 10 © MMVI Cameron Moll. This document is available under the W3C Document License. ~400 Participants 159 Unique handsets (Motorola RAZR, Palm Treo 650, Sony Ericsson K750i / K700i / T610, Nokia 6230...) 19 Manufacturers 44 Countries 11 © MMVI Cameron Moll. This document is available under the W3C Document License.
    [Show full text]
  • Apps and Mobile Web
    IAB Mobile Marketing Center of Excellence Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin 16 December 2014 Agenda • Introduction • Where Mobile Users Spend Their Time • Explaining the “App Gap” • Search and Social are the Mobile “Front Door” for Web Content 1 Introduction Mobile internet use is divided into two modes: browsing the mobile web and using mobile applications (“apps”). Many kinds of content or service can be provided or accessed equally well via either app or mobile web; however, some are available exclusively via one or the other. Media companies, agencies, and marketers face some confusion regarding whether they should focus their strategies predominantly on apps or mobile web. At the simplest level, many measurement firms report that mobile internet usage gravitates very heavily toward mobile apps, and so a naïve view emerges that apps have somehow “won,” and that mobile web is unimportant. This overlooks the important role mobile websites play in people’s total mobile internet experiences. In practice, in daily use of the mobile internet, consumers make use of both apps and mobile browsing, trading off based on expediency and personal preference. To investigate the question of browsing versus using mobile apps, the IAB commissioned Harris Poll to survey over 2,000 U.S. adults about their views on apps and mobile websites, and how they find and share both apps and websites that they access on their smartphones. The survey was conducted online in December, 2014. Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, 2 December 12-16, 2014.
    [Show full text]