Exhibitor Marketing Kit

WESTEConline.com #westec

EXHIBITOR MARKETING KIT

FEATURING

1 LINKS TO WHAT SEPARATES WHAT’S INSIDE SUCCESSFUL EXHIBITS • Banner Ads & Logos FROM THE AVERAGE ONES? • Customized Email Campaigns Success starts with a well-thought-out plan. And to help you in your planning, we • Directory & Manufacturing Engineering® developed a number of marketing tools you can use to get the most from your Magazine Advertising experience at WESTEC. • Directory & New Product Information This Marketing Kit identifies numerous ways for you to promote your exhibit at the • Guest Passes event, reach new prospects, and raise your company’s profile in the media and • Marketing Checklist industry. Here are some examples: • Online Exhibitor Directory Upgrades • Pre-Registered Attendee List • Press Conference Request Form • SME Masterfile List • Social Media • Sponsorship Opportunities Free Print and Online Free Customized Event Mailing List Rental… Directory Listings Email Campaigns Sponsorships And much more

WESTEC is the industry’s premier manufacturing event that attracts the world’s most successful companies. Your participation adds value to WESTEC and we are here to help you get the maximum return on your investment. Welcome to WESTEC!

QUESTIONS? Please call 800.733.3976 or 313.425.3000 or email us at [email protected]. 2 MARKETING: A LITTLE SELF-PROMOTION, A LOT OF LEADS. Thousands of participants are expected at WESTEC. To ensure you get the traffic to your booth and visibility for your brand, make certain you include both pre- and post-show marketing in your plan. Here’s an outline to help you take advantage of the promotions available to you. You’ll find details for each in the following pages, or with a simple click.

Take advantage of these promotional tools – Incorporate some of these ideas into your plan: provided at no additional cost: • Submit your free listing for the official Event Directory and the • Become an official sponsor to give your company a more prominent role online directory. at WESTEC. Contact Nick Smith at 800.733.3976 or [email protected] to develop a customized sponsorship to meet your objectives. • Submit new product photos and descriptions to be included in the online directory. These submissions entitle you to a WESTEC New • Upgrade your free listing on the WESTEC website to Silver or Gold level to Product Indicator floor sign for your booth. provide more comprehensive information and company branding. • Distribute complimentary guest passes print and digital • Place a print advertisement in the Event Directory distributed to to your customers. approximately 10,000 attendees the event. • Create up to three customized email campaigns using X•Press • Use your advertisement in Manufacturing Engineering® magazine and Exhibitor Emails, targeting your current customers and top other trade publications to gain greater market coverage and alert prospects. Your lists are completely secure. You can customize readers of your participation in WESTEC. MEDIA KIT your own email copy, upload graphics, and deploy anytime to as • Schedule a pre-show mailing about your company’s participation at many people as you want. WESTEC to your customers and prospects. Rent WESTEC’s • Download the free WESTEC banner ads and logo to include with pre-registered attendee list and ask them to stop by your booth. your booth number and event message on your website and social media channels.

3 UTILIZE PUBLIC RELATIONS AND SOCIAL MEDIA AS PART OF YOUR PLAN If you currently use social media platforms, then you know the power they have to connect with targeted audiences. If not, it’s a good time to add it to your marketing mix. Twitter®, Facebook®, LinkedIn® and others can help keep your audience informed and get up-to-the-minute details about your participation at WESTEC.

HOW CAN YOU BEST USE SOCIAL MEDIA TO DRIVE TRAFFIC TO YOUR EXHIBIT?

Use Twitter to keep your Use YouTube before, Like WESTEC’s Facebook followers informed about your Join our LinkedIn group to during and after the event page and connect with participation in WESTEC. feel engage attendees and stay to capture customer attendees before and after Use #WESTEC or Retweet informed. interviews and product the event. @WESTEConline. demonstrations.

• Send new releases to trade media about products or services you’ll feature at WESTEC. • Schedule a press conference at the event if you have new products or technology to debut. Contact Melissa Spraul Binford at WESTEC’s authorized PR firm, Mozaic Media and Communications, at 213.422.7504 [email protected] for more information about holding a press conference.

TRY THIS SIMPLE

WESTEC ACTION PLAN: of attendees come 90% to see what’s new. Download this handy checklist to help you stay on track with your WESTEC marketing.

Simple Marketing Plan DOWNLOAD Nothing attracts attendees like innovation, so be sure to highlight your newest product or technology in all your pre-event marketing. 4 INCREASE YOUR VISIBILITY Maximize your investment by using the promotional and advertising opportunities included in your WESTEC exhibitor package. These are easy ways to attract more attendees to your booth, so don’t pass them up.

Print and Online Online Exhibitor New Product Indicator Draws More Directory Information Directory Attention to Your Booth

Submit a current listing for the printed Event Buyers attending WESTEC use the online You may submit up to three new product Directory and online exhibitor directory. This directory to research companies and plan descriptions and photos to the online is an important first step to encourage buyers their must-see list of exhibitors. This valuable directory and qualify for a New Product to seek out your booth at WESTEC. online directory remains accessible for Indicator floor sign for the front of your booth. nine months after the event for reference Your new product photos may also be used in The WESTEC Event Directory is available to and follow-up. Your online directory listing WESTEC promotions giving you even greater all attendees at the show and includes: includes: exposure. Company Contact Information • • Company Contact Information Company Principals and Representatives • • Company Description Industries Your Company Serves • • Company Principals and Representatives Product Categories • • New Products • Product Categories • Social Media Links • Website Link

Submit your directory listing and new product information today. SUBMIT HERE

Note: Only exhibits paid-in-full will be included in the Directory

5 MAKE AN IMPRESSION WITH CUSTOMIZED GUEST PASSES

WHAT: The premier manufacturing event on the West Coast. You will automatically receive a supply of guest passes to distribute to your customers and September 15 WHEN: ...... September 16 ...... 11:00AM - 6:00PM September 17 ...... 11:00AM - 6:00PM prospects. These attention-getting passes can be easily customized and provide free exhibit- 10:00AM - 4:00PM WHERE: Los Angeles Convention Center, Los Angeles, California This FREE EVENT PASS WHO: YOU and thousands of other manufacturing professionals. Floor Demonstrations • Keynotes gives you • Education access to: WHY: • See new products & live demonstrations only admission for all three days of WESTEC. Include a guest pass in your pre-event mailing as • Networking Events • And So Much More • Learn from industry professionals WESTECONLINE.COM • Network with your peers an incentive to attend the event and visit your booth.

Official Media Sponsor You can download and print additional quantities of the guest invitation or email us to request an 9868 R3.indd 1 additional supply. Also, use the digital version of guest pass to share in emails, on your website, 2/20/15 2:52 PM and via social media.

DOWNLOAD FREE WEB BANNER ADS AND LOGOS Promoting your exhibit at WESTEC has never been easier. Just include a WESTEC banner ad and/or logo on your company website and in your promotional emails. GET BANNER ADS AND LOGOS

FREE CUSTOMIZED EMAIL CAMPAIGNS X•Press Exhibitor Emails is free to exhibitors and allows you to send up to three promotional emails before the event to your company’s prospect list.

Choose from professionally designed email Each email can have a different message and layouts that showcase your unique message use a different email format. and include information about the event. There The lists that you provide are kept confidential. are multiple templates designed for increasing No valuable prospect information is shared or booth traffic, promoting products, and building made available to others, including SME. Lists brand recognition. All templates promote of different target audiences can be loaded, attendance with event information and links to reviewed and edited right in the application. registration. The system, schedule and email layouts The process is simple: facilitate compliance with the Canadian email • Enter content into form fields CAN-SPAM act. • Upload graphics X•Press Exhibitor Emails is an easy way to • Schedule your emails promote your presence at WESTEC to increase The system takes care of the rest! your traffic and ROI.

To Get Started: CLICK HERE 6 MORE WAYS TO INCREASE 6 YOUR SUCCESS AT WESTEC Getting the most from your participation requires a plan that incorporates a mix of marketing initiatives. We have developed a number of options to make this easier for you. Consider using one or more of these programs to capture more leads and produce better results at WESTEC.

1 BROUGHT TO YOU BY… 3 FIND EVEN MORE PROSPECTS IN THE SME MASTERFILE DATABASE A sponsorship opportunity can raise your company profile and Enhance your pre-event mailing by including highly qualified leads from name recognition while delivering your branded message to the SME MasterFile list. List rentals can be customized according to: thousands of WESTEC attendees who make or influence buying Technical Interest decisions. We will collaborate with you to identify a sponsorship • opportunity that works best for your company. The possibilities • Job Title or Function are endless, but a couple of examples include brand exposure in • Plant Size high-traffic areas like registration, or sponsorship of a WESTEC • State or Zip Code signature event like one of the keynote presentations. • Industry Classification (SIC or NAICS) To find out more, contact Nick Smith at 800.733.3976, ext. 3166, If you want list counts or have other questions about the or [email protected]. SME MasterFile list contact:

Geffrey Gardner TALK TO PROSPECTS BEFORE YOUR COMPETITORS DO Reach Marketing 2 If you’re not sending targeted mailings to customers and Tel. 845.201.5331 prospects before the event you risk missing out on an [email protected] opportunity to connect with them while they’re still formulating their own plans. Buyers act out of their own self-interest. A little hype is a good thing and now’s the time to remind prospects RESERVE A PRIVATE MEETING SPACE how you can help them. You can rent the list of those who have 4 Are you interested in hosting a meeting at WESTEC? There are a few room pre-registered to attend WESTEC so you know they’re qualified options available for exhibitors. If you need a small, on-site room to host and interested. Order your Pre-Registered Attendee List private meetings, we have the room for you. To find out more, please call CLICK HERE Lynda Kisell at 800.733.3976, ext. 3106 or [email protected]. REQUEST FORM

7 5 INCREASE YOUR EXPOSURE IN THE WESTEC ONLINE DIRECTORY All exhibitors receive a free basic listing, but you can upgrade your presence in the WESTEC online directory. By choosing the Silver or Gold level listings you can enhance the online information available to attendees while reinforcing your brand.

Basic Silver Gold ONLINE LISTING PACKAGES Listing Listing Listing Free $595 $1,295

Company Profile Max 1,000 Max 1,500 Max 2,000 Update your booth profile with all relevant information and description. Characters Characters Characters

Product Categories 15 Categories 15 Categories 15 Categories Select product subcategories that prospects are likely to search in order to find you.

New Products 3 Products 5 Products 10 Products Feature specific product lines that will be introduced at WESTEC. Include descriptions and photos.

Press Release Postings 3 Releases 5 Releases 10 Releases Highlight what’s happening at your company by posting printable or downloadable press releases for attendees.

Event Specials 3 Specials 5 Specials 10 Specials Spotlight your deals – discounts, giveaways, sweepstakes, etc. – to keep your booth buzzing throughout the event.

Company Logo No Yes Yes Add your company logo for greater recognition.

Social Media Icons Yes Yes Yes Enable your fans to find and follow you on various social media networks such as Facebook, witter,T and LinkedIn.

Videos No No 1 Video Let potential buyers see and hear your story; provide clear demonstrations to prove your product’s success.

Floor Plan Logo No No Yes Brand your presence on the floor plan and make your company stand out above the rest.

• Request more information on these upgrade packages. Click here 8 ® MANUFACTURING ENGINEERING EVENT DIRECTORY PACKAGE MEDIA SALES 6 Advertise in the September issue of Manufacturing Engineering® magazine and earn a free REPRESENTATIVES ad of equal size in the WESTEC Event Directory. Ask your ME Media Sales Representative EASTERN U.S. how you can upgrade your Event Directory advertisement to a premium position. Alan Berg Phone: 732.995.6072 Added Value abergsales@aol.com Your print advertisement is also included in the mobile app and digital edition of MIDWEST (Detroit) Manufacturing Engineering magazine. Ask your ME Media Sales Representative how to Dave Sweeney enhance and gain additional online visibility. Phone: 248.540.0300 [email protected] Custom Booth Videos CENTRAL (Chicago) Showcase your latest technology and expand your prospects beyond the show. Ask your Bill Lepke ME Media Sales Representative about shooting a custom video at your WESTEC booth. Phone: 630.497.0183 [email protected]

WESTERN Paul Semple Phone: 916.880.5225 [email protected]

CHINA, HONG KONG, TAI-WAN Bruno Wase-Bailey Industrial Communications- Group Ltd. Phone: +86.21.6141.8470 [email protected]

2015 Media Kit Directory Information Print Advertising Website Advertising

9 HOW TO GET THE MEDIA TO TAKE NOTICE Journalists are constantly looking for new and interesting subjects, but less than 10% of exhibitors approach the media because they often overlook the power of the press. Now’s the time to include them in your marketing plan. Make sure they know about your company and products by distributing press materials before, during, and after the event.

THERE ARE MANY WAYS YOU CAN REACH THE MEDIA: • Send press releases to the media two to three months prior to the show — especially publications planning a special WESTEC issue or feature story. Briefly emphasize what’s new and how you’re solving customer challenges. • Contact the editorial departments at trade media to schedule one-on-one interviews between your top executives and the publications. • Schedule a press conference during the event. We can provide assistance with the process to make it more successful. For questions about media center, please contact Melissa Spraul Binford at 213.422.7504 or [email protected].

SCHEDULE A PRESS CONFERENCE If your company’s news is of interest to the trade media, why not schedule a press conference during the event? You can host the conference in your booth, so reporters can see your products up close, or you can use the media center. Press conferences are scheduled on a first-come, first-served basis, so submit your request.

Complete press conference request form CLICK HERE

10 NEED A SPECIAL TIME FOR YOUR PRESS CONFERENCE? You’ll need special clearance to hold a press conference before or after regularly scheduled show hours, but we can help you with this. Please contact the event/sales office to make arrangements for early or late access.

FOOD AND BEVERAGES FOR PRESS CONFERENCES If you plan to provide refreshments for journalists at your press conference, please contact Taneisha Carr of Levy Restaurants at the Los Angeles Convention Center. Levy Restaurants has exclusive rights for all food and beverages served within the facility. Their phone number is 213.765.4488 or click here for catering information.