Exhibitor Marketing Kit
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WESTEConline.com #westec EXHIBITOR MARKETING KIT FEATURING 1 LINKS TO WHAT SEPARATES WHAT’S INSIDE SUCCESSFUL EXHIBITS •• Banner Ads & Logos FROM THE AVERAGE ONES? •• Customized Email Campaigns Success starts with a well-thought-out plan. And to help you in your planning, we •• Directory & Manufacturing Engineering® developed a number of marketing tools you can use to get the most from your Magazine Advertising experience at WESTEC. •• Directory & New Product Information This Marketing Kit identifies numerous ways for you to promote your exhibit at the •• Guest Passes event, reach new prospects, and raise your company’s profile in the media and •• Marketing Checklist industry. Here are some examples: •• Online Exhibitor Directory Upgrades •• Pre-Registered Attendee List •• Press Conference Request Form •• SME Masterfile List •• Social Media •• Sponsorship Opportunities Free Print and Online Free Customized Event Mailing List Rental… Directory Listings Email Campaigns Sponsorships And much more WESTEC is the industry’s premier manufacturing event that attracts the world’s most successful companies. Your participation adds value to WESTEC and we are here to help you get the maximum return on your investment. Welcome to WESTEC! QUESTIONS? Please call 800.733.3976 or 313.425.3000 or email us at [email protected]. 2 MARKETING: A LITTLE SELF-PROMOTION, A LOT OF LEADS. Thousands of participants are expected at WESTEC. To ensure you get the traffic to your booth and visibility for your brand, make certain you include both pre- and post-show marketing in your plan. Here’s an outline to help you take advantage of the promotions available to you. You’ll find details for each in the following pages, or with a simple click. Take advantage of these promotional tools – Incorporate some of these ideas into your plan: provided at no additional cost: •• Submit your free listing for the official Event Directory and the •• Become an official sponsor to give your company a more prominent role online directory. at WESTEC. Contact Nick Smith at 800.733.3976 or [email protected] to develop a customized sponsorship to meet your objectives. •• Submit new product photos and descriptions to be included in the online directory. These submissions entitle you to a WESTEC New •• Upgrade your free listing on the WESTEC website to Silver or Gold level to Product Indicator floor sign for your booth. provide more comprehensive information and company branding. •• Distribute complimentary guest passes print and digital •• Place a print advertisement in the Event Directory distributed to to your customers. approximately 10,000 attendees the event. •• Create up to three customized email campaigns using X•Press •• Use your advertisement in Manufacturing Engineering® magazine and Exhibitor Emails, targeting your current customers and top other trade publications to gain greater market coverage and alert prospects. Your lists are completely secure. You can customize readers of your participation in WESTEC. MEDIA KIT your own email copy, upload graphics, and deploy anytime to as •• Schedule a pre-show mailing about your company’s participation at many people as you want. WESTEC to your customers and prospects. Rent WESTEC’s •• Download the free WESTEC banner ads and logo to include with pre-registered attendee list and ask them to stop by your booth. your booth number and event message on your website and social media channels. 3 UTILIZE PUBLIC RELATIONS AND SOCIAL MEDIA AS PART OF YOUR PLAN If you currently use social media platforms, then you know the power they have to connect with targeted audiences. If not, it’s a good time to add it to your marketing mix. Twitter®, Facebook®, LinkedIn® and others can help keep your audience informed and get up-to-the-minute details about your participation at WESTEC. HOW CAN YOU BEST USE SOCIAL MEDIA TO DRIVE TRAFFIC TO YOUR EXHIBIT? Use Twitter to keep your Use YouTube before, Like WESTEC’s Facebook followers informed about your Join our LinkedIn group to during and after the event page and connect with participation in WESTEC. feel engage attendees and stay to capture customer attendees before and after Use #WESTEC or Retweet informed. interviews and product the event. @WESTEConline. demonstrations. •• Send new releases to trade media about products or services you’ll feature at WESTEC. •• Schedule a press conference at the event if you have new products or technology to debut. Contact Melissa Spraul Binford at WESTEC’s authorized PR firm, Mozaic Media and Communications, at 213.422.7504 [email protected] for more information about holding a press conference. TRY THIS SIMPLE WESTEC ACTION PLAN: of attendees come 90% to see what’s new. Download this handy checklist to help you stay on track with your WESTEC marketing. Simple Marketing Plan DOWNLOAD Nothing attracts attendees like innovation, so be sure to highlight your newest product or technology in all your pre-event marketing. 4 INCREASE YOUR VISIBILITY Maximize your investment by using the promotional and advertising opportunities included in your WESTEC exhibitor package. These are easy ways to attract more attendees to your booth, so don’t pass them up. Print and Online Online Exhibitor New Product Indicator Draws More Directory Information Directory Attention to Your Booth Submit a current listing for the printed Event Buyers attending WESTEC use the online You may submit up to three new product Directory and online exhibitor directory. This directory to research companies and plan descriptions and photos to the online is an important first step to encourage buyers their must-see list of exhibitors. This valuable directory and qualify for a New Product to seek out your booth at WESTEC. online directory remains accessible for Indicator floor sign for the front of your booth. nine months after the event for reference Your new product photos may also be used in The WESTEC Event Directory is available to and follow-up. Your online directory listing WESTEC promotions giving you even greater all attendees at the show and includes: includes: exposure. Company Contact Information •• •• Company Contact Information Company Principals and Representatives •• •• Company Description Industries Your Company Serves •• •• Company Principals and Representatives Product Categories •• •• New Products •• Product Categories •• Social Media Links •• Website Link Submit your directory listing and new product information today. SUBMIT HERE Note: Only exhibits paid-in-full will be included in the Directory 5 MAKE AN IMPRESSION WITH CUSTOMIZED GUEST PASSES You will automatically receive a supply of guest passes to distribute to your customers and WHAT: The premier manufacturing event on the West Coast. WHEN: September 15 .............................................. 11:00AM - 6:00PM prospects. These attention-getting passes can be easily customized and provide free exhibit- September 16 .............................................. 11:00AM - 6:00PM September 17 .............................................. 10:00AM - 4:00PM WHERE: Los Angeles Convention Center, Los Angeles, California only admission for all three days of WESTEC. Include a guest pass in your pre-event mailing as WHO: YOU and thousands of other manufacturing professionals. • See new products & live demonstrations This FREE EVENT PASS gives you access to: WHY: Floor Demonstrations • Keynotes • Education • Learn from industry professionals an incentive to attend the event and visit your booth. • Networking Events • And So Much More • Network with your peers WESTECONLINE.COM You can download and print additional quantities of the guest invitation or email us to request an Official Media Sponsor additional supply. Also, use the digital version of guest pass to share in emails, on your website, 9868 R3.indd 1 2/20/15 2:52 PM and via social media. DOWNLOAD FREE WEB BANNER ADS AND LOGOS Promoting your exhibit at WESTEC has never been easier. Just include a WESTEC banner ad and/or logo on your company website and in your promotional emails. GET BANNER ADS AND LOGOS FREE CUSTOMIZED EMAIL CAMPAIGNS X•Press Exhibitor Emails is free to exhibitors and allows you to send up to three promotional emails before the event to your company’s prospect list. Each email can have a different message and Choose from professionally designed email use a different email format. layouts that showcase your unique message The lists that you provide are kept confidential. and include information about the event. There No valuable prospect information is shared or are multiple templates designed for increasing made available to others, including SME. Lists booth traffic, promoting products, and building of different target audiences can be loaded, brand recognition. All templates promote reviewed and edited right in the application. attendance with event information and links to The system, schedule and email layouts registration. facilitate compliance with the Canadian email The process is simple: CAN-SPAM act. •• Enter content into form fields X•Press Exhibitor Emails is an easy way to •• Upload graphics promote your presence at WESTEC to increase •• Schedule your emails your traffic and ROI. The system takes care of the rest! To Get Started: CLICK HERE 6 MORE WAYS TO INCREASE 6 YOUR SUCCESS AT WESTEC Getting the most from your participation requires a plan that incorporates a mix of marketing initiatives. We have developed a number of options to make this easier for you. Consider using one or more of these programs to capture more