Study on Banner Advertisement Type and Shape Effect on Click- Through-Rate and Conversion
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Online Advertising
Online advertising From Wikipedia, the free encyclopedia Jump to: navigation, search This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. (July 2007) Electronic commerce Online goods and services Streaming media Electronic books Software Retail product sales Online shopping Online used car shopping Online pharmacy Retail services Online banking Online food ordering Online flower delivery Online DVD rental Marketplace services Online trading community Online auction business model Online wallet Online advertising Price comparison service E-procurement This box: view • talk • edit Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing, including e-mail spam. A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial. -
Online Banner Advertising: a Study of Consumer Responses to Various Factors
Arts and Design Studies www.iiste.org ISSN 2224-6061 (Paper) ISSN 2225-059X (Online) Vol 1, 2011 Online Banner Advertising: A study of Consumer Responses to Various Factors Zia-ul-haq Assistant Professor, Department of Management & Commerce, Maulana Azad National Urdu University Hyderabad India.500032. email : [email protected] Abstract This study explores the role of the celebrity endorsement in consumer attitude formation and behavioral intention on the Web. The purpose of this paper is to identify how the various factors and interactivity influence attitude toward the target ads and click-through intention. The findings indicate that the celebrity factor of the online advertising possibly play not only the role of leverage as causal effect when consumers form their attitude toward the banner advertising, but also that theses factors indirectly influence click- through intention. Key words: online banner, attitude, celebrity, animation 1. Introduction With the development of the digital devices and computer software, various formats of advertising have been introduced in advertisements. This trend includes traditional TV commercials as well as online advertising. For example, 3D animation in which is combined with dazzling these techniques (e.g., animation, animation message and text information, etc.), is dominant in Online advertising, with these techniques still developing. While complex these tools are said to confuse consumers in their understanding of the originally intended communication messages, it is empirically proven that those heuristic elements evoke positive consumer attitudes and behaviors in the Online advertising environment. Interactive settings in banner advertisements are another these appeal to the online advertising. Interactivity could be an effective tool for the online advertising because the Online makes two-way communication possible. -
Structural Holes and Banner-Ad Click-Throughs
Technology and Investment, 2013, 4, 30-44 http://dx.doi.org/10.4236/ti.2013.41005 Published Online February 2013 (http://www.scirp.org/journal/ti) Structural Holes and Banner-Ad Click-Throughs Starling David Hunter III1*, Ravi Chinta2 1Tepper School of Business, Carnegie Mellon University, Pittsburgh, USA 2Williams College of Business, Xavier University, Cincinnati, USA Email: *[email protected], [email protected] Received September 12, 2012; revised October 17, 2012; accepted October 25, 2012 ABSTRACT This paper examines the impact of social capital on advertising performance in an online social network. Specifically, we show that a widely-employed measure of social capital—network constraint—explains variation in the number of click-throughs received by 5986 banner advertisements appearing on 25 Twitter-related websites. As predicted, banner advertisements receive significantly more clicks when placed on websites that bridge structural holes, i.e. bridge other- wise disconnected segments of the network. Keywords: Online Advertising; Social Network Analysis; Social Capital; Social Networking; Twitter, Social Media; Banner Advertisements; Click-Through 1. Introduction ing?” The idea of taking money to run traditional banner ads Successful advertising models for online social networks on Twitter.com has always been low on our list of in- are proving elusive [1]. Last year Google co-founder Ser- teresting ways to generate revenue. However, facilitating gey Brin expressed some disappointment with the pace connections between businesses and individuals in and performance of his firm’s social network advertising meaningful and relevant ways is compelling. We’re go- efforts. ing to leave the door open for exploration in this area. -
The Value of Behavioral Targeting By
The Value of Behavioral Targeting by Howard Beales1 This study seeks to provide an initial understanding of the effect of behaviorally targeted advertising on advertising rates and revenues. A survey of twelve ad networks was conducted to obtain quarterly data on pricing (CPM data), conversion rates, and revenues across various types of ad segments (run of network advertising and behavioral advertising). The survey results reveal three key findings: (1) Advertising rates are significantly higher for behaviorally targeted ads. The average CPM for behaviorally targeted advertising is just over twice the average CPM for run-of-network advertising. On average across participating networks, the price of behaviorally targeted advertising in 2009 was 2.68 times the price of run of network advertising. (2) Advertising using behavioral targeting is more successful than standard run of network advertising, creating greater utility for consumers from more relevant advertisements and clear appeal for advertisers from increased ad conversion. (3) Finally, a majority of network advertising revenue is spent acquiring inventory from publishers, making behavioral targeting an important source of revenue for online content and services providers as well as third party ad networks. This study was sponsored by the Network Advertising Initiative (NAI). The NAI is a coalition of more than 40 leading online marketing companies committed to building consumer awareness and reinforcing responsible business and data management practices and standards. For a description of the NAI and a list of its members, see http://www.networkadvertising.org/index.asp (last visited Mar. 3, 2010). 1. Howard Beales has been an Associate Professor at the School of Business at George Washington University since 1988. -
Web Banner Advertising Agreement This Will Serve As the Contract Between American Probation and Parole Association (APPA Or Publisher) and the Advertiser (Client)
Web Banner Advertising Agreement This will serve as the contract between American Probation and Parole Association (APPA or Publisher) and the Advertiser (Client). The Publisher agrees to display banners on the www.appa-net.org website home page for the time frame and frequency indicated on the Order Form. Client agrees to provide the Publisher with electronic files of banner artwork according to the specifications described below. Client will be invoiced upon placement of the advertisement on APPA's website. Payment is due upon receipt of invoice. Accounts not paid within 30 days will have future scheduled advertisements canceled until full amount is received. APPA reserves the right to reject questionable or objectionable advertising. APPA does not guarantee any given level of hits, views or impressions of ads placed on the website. Client assumes liability for the contents of all advertisements and agree to indemnify the Publisher against any damages and related expenses (including attorneys fees) arising out of such publication. The Publisher shall have no liability for failure to execute accepted advertising orders because of governmental restrictions, acts of God, accidents, fires, internet outages or any other cause beyond Publisher's control affecting production or distribution. Publisher shall have no liability for damages if, for any reason, APPA fails to publish an advertisement. Publisher will not be bound by any conditions on contracts, orders or instructions when such conditions conflict with Publisher's policies. The terms and conditions contained in this Agreement supersede all prior oral or written understandings between the parties and constitute the entire agreement between them concerning the subject matter of this Agreement and shall not be contradicted, explained or supplemented by any course of dealing between Publisher or any of its affiliates and Agent or any of its affiliates. -
Download on Our Platform and We Have Obtained Licenses from Many Content Providers
Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 20-F (Mark One) ¨ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934 or x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2013. or ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to or ¨ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report Commission file number: 000-51469 Baidu, Inc. (Exact name of Registrant as specified in its charter) N/A (Translation of Registrant’s name into English) Cayman Islands (Jurisdiction of incorporation or organization) Baidu Campus No. 10 Shangdi 10th Street Haidian District, Beijing 100085 The People’s Republic of China (Address of principal executive offices) Jennifer Xinzhe Li, Chief Financial Officer Telephone: +(86 10) 5992-8888 Email: [email protected] Facsimile: +(86 10) 5992-0000 Baidu Campus No. 10 Shangdi 10th Street, Haidian District, Beijing 100085 The People’s Republic of China (Name, Telephone, Email and/or Facsimile number and Address of Company Contact Person) Securities registered or to be registered pursuant to Section 12(b) of the Act: Title of Each Class Name of Each Exchange on Which Registered American depositary shares (ten American depositary shares representing one Class A ordinary share, The NASDAQ Stock Market LLC par value US$0.00005 per share) (The NASDAQ Global Select Market) Class A ordinary shares, par value US$0.00005 per share* The NASDAQ Stock Market LLC (The NASDAQ Global Select Market) * Not for trading, but only in connection with the listing on The NASDAQ Global Select Market of American depositary shares. -
Introduction of ADOP for Publishers CONTENTS
ADVERTISEMENT DISTRIBUTION OPTIMIZATION PLATFORM Introduction of ADOP for publishers CONTENTS PART 01 PART 02 PART 03 Introduction Key Benefits Products - High-end Platforms - Display Ad - Ad Revenue Optimization - Native Ad - Video Ad - In-App Ad PART 1 Introduction PART 01 : Introduction PART 02 PART 03 ADOP Business Part ADOP is a company that encompasses both DSP and SSP. Advertiser ADOP Publisher DSP SSP ● Offer the Service for Publisher - Web/App - Platform, Mideation, Integration of Ad Network, Technical ● Using various audience targeting support, etc. - ongoing campaigns for Web/App Display AD, Video AD, Native Ad ● The only Google Certified Publishing Partner(GCPP) - provide the report of the campaigns - to offer solutions related to Google : Google products, Google policies, technology updates, etc. ADOP is the Global Leading Ad-tech Corporation. ADOP Global Networking ADOP Key Factors & Figures Demand Technology Publisher Source Premium Global More than 2,000 Publishers Full-Holistic AD Serving Demand Partnership - inside/outside of the country 1,700 11,000 Publishers Inventories Head Office Overseas Branches 10 billion 6 billion Requests Impressions 8 Countries Global Networks 40(Google, Facebook etc.) Global DSP Partnership PART 01 : Introduction PART 02 PART 03 Partnerships with Global Leading Companies Google: GCPP (Google Certified Publishing Partner) of Korea, Indonesia, Thailand, Vietnam Facebook(Header Bidding): The ONLY Official Wrapper Partner in Korea Certified Publishing Partner Official Wrapper Partner • In the event of an issue, we can solve it quickly to contact Google and Facebook. • We can get updates and business information on Google and Facebook the fastest. • We have the most opportunities to test new products of Google and Facebook. -
Media Kit Rate Card
MEDIA KIT RATE CARD WWW.LUXXU.NET/BLOG About Luxxu’s Blog Luxxu’s Blog is the inspiration you need to hold the unique world of luxury. We write about trends in the connection between luxury design and luxury lifestyle. Find out the best of luxury design world and be the first to know what Luxxu has for you! 2 Readers Profile Display Format READERSHIP Annual 240.000 Monthly 20.000 PAGE IMPRESSIONS PER MONTH 5.10 MOBILE USERS PER MONTH 7.500 (mobile + tablet) MONTHLY UNIQUE USERS 10.000 OCCUPATION Interior Designers | Architects | Decorators * Also available in version mobile and tablet Design and Decor Lovers | Luxury Lovers Fashion Lovers | Travel Lovers > 1 500 > 450 > 1 700 3 Readers Profile Display Format TOP 10 COUNTRIES Others 28,13% Australia 1,45% USA Italy 40,94% 1,77% China 1,80% France 2,15% India UK 2,19% 8,31% Germany 2,58% Portugal 5,65% Canada 5,03% 4 Advertising Formats Display Format 1 Leaderboard Banner Custom Custom Site Skin 3 Custom Medium Rectangle 4 Custom 5 Advertising Formats Display Format 2 Half Page Ad Custom Premium Sponsorship 5 (4x Square Banner) 6 Small Rectangle Ad 7 Footer Costum 6 Rate Card Display Format PLACEMENT VALUE 1 - Leaderboard Banner Custom 150 € Prices are based on supplied web banners within 2 - Half Page Ad Custom 250 € the specifications required. 3 - Custom Site Skin Custom 500 € 4 - Medium Rectangle Custom 150 € Minimum is 3 months. (Discount 5% - 6 months / 5 - Square Banner Custom 100 € 10% - 12 months) New York Design Agenda 5 - Premium Sponsorship (4x Square Banner) 200 € graphic team can assist with the graphic design 6 - Small Rectangle Ad 200 € and layout of the web banner for an additional 7 - Footer Custom 150 € 150€ per web banner. -
Google/ Doubleclick REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 8(1)
EN This text is made available for information purposes only. A summary of this decision is published in all Community languages in the Official Journal of the European Union. Case No COMP/M.4731 – Google/ DoubleClick Only the English text is authentic. REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 8(1) Date: 11-03-2008 COMMISSION OF THE EUROPEAN COMMUNITIES Brussels, 11/03/2008 C(2008) 927 final PUBLIC VERSION COMMISSION DECISION of 11/03/2008 declaring a concentration to be compatible with the common market and the functioning of the EEA Agreement (Case No COMP/M.4731 – Google/ DoubleClick) (Only the English text is authentic) Table of contents 1 INTRODUCTION .....................................................................................................4 2 THE PARTIES...........................................................................................................5 3 THE CONCENTRATION.........................................................................................6 4 COMMUNITY DIMENSION ...................................................................................6 5 MARKET DESCRIPTION......................................................................................6 6 RELEVANT MARKETS.........................................................................................17 6.1. Relevant product markets ............................................................................17 6.1.1. Provision of online advertising space.............................................17 6.1.2. Intermediation in -
Real-Time Ad Click Fraud Detection
San Jose State University SJSU ScholarWorks Master's Projects Master's Theses and Graduate Research Spring 5-18-2020 REAL-TIME AD CLICK FRAUD DETECTION Apoorva Srivastava San Jose State University Follow this and additional works at: https://scholarworks.sjsu.edu/etd_projects Part of the Artificial Intelligence and Robotics Commons, and the Information Security Commons Recommended Citation Srivastava, Apoorva, "REAL-TIME AD CLICK FRAUD DETECTION" (2020). Master's Projects. 916. DOI: https://doi.org/10.31979/etd.gthc-k85g https://scholarworks.sjsu.edu/etd_projects/916 This Master's Project is brought to you for free and open access by the Master's Theses and Graduate Research at SJSU ScholarWorks. It has been accepted for inclusion in Master's Projects by an authorized administrator of SJSU ScholarWorks. For more information, please contact [email protected]. REAL-TIME AD CLICK FRAUD DETECTION A Thesis Presented to The Faculty of the Department of Computer Science San Jose´ State University In Partial Fulfillment of the Requirements for the Degree Master of Science by Apoorva Srivastava May 2020 © 2020 Apoorva Srivastava ALL RIGHTS RESERVED The Designated Thesis Committee Approves the Thesis Titled REAL-TIME AD CLICK FRAUD DETECTION by Apoorva Srivastava APPROVED FOR THE DEPARTMENT OF COMPUTER SCIENCE SAN JOSE´ STATE UNIVERSITY May 2020 Dr. Robert Chun, Ph.D. Department of Computer Science Dr. Thomas Austin, Ph.D. Department of Computer Science Shobhit Saxena Google LLC ABSTRACT REAL-TIME AD CLICK FRAUD DETECTION by Apoorva Srivastava With the increase in Internet usage, it is now considered a very important platform for advertising and marketing. Digital marketing has become very important to the economy: some of the major Internet services available publicly to users are free, thanks to digital advertising. -
MMA Mobile Advertising Guidelines
Mobile Advertising Guidelines Version 5.0 Mobile Marketing Association Mobile Advertising Guidelines 1.0 Overview .................................................................................................................................. 2 2.0 Mobile Web .............................................................................................................................. 3 2.1 Mobile Web Advertising Unit Definitions ......................................................................... 3 2.2 Mobile Web Banner Ad Specifications ............................................................................ 3 2.3 Mobile Web Advertising Content - Creative Design Principles ........................................ 6 2.4 Mobile Web Advertising Insertion and Delivery ............................................................... 6 3.0 Text Messaging (SMS) ............................................................................................................. 7 3.1 SMS Advertising Unit Definitions .................................................................................... 7 3.2 Initial SMS Ad Specifications .......................................................................................... 7 3.3 Complete SMS Ad (Full Message) Specifications ........................................................... 8 3.4 SMS Advertising Insertion and Delivery .......................................................................... 8 3.5 Creative Design Principles ............................................................................................. -
Exhibitor Marketing Kit
WESTEConline.com #westec EXHIBITOR MARKETING KIT FEATURING 1 LINKS TO WHAT SEPARATES WHAT’S INSIDE SUCCESSFUL EXHIBITS •• Banner Ads & Logos FROM THE AVERAGE ONES? •• Customized Email Campaigns Success starts with a well-thought-out plan. And to help you in your planning, we •• Directory & Manufacturing Engineering® developed a number of marketing tools you can use to get the most from your Magazine Advertising experience at WESTEC. •• Directory & New Product Information This Marketing Kit identifies numerous ways for you to promote your exhibit at the •• Guest Passes event, reach new prospects, and raise your company’s profile in the media and •• Marketing Checklist industry. Here are some examples: •• Online Exhibitor Directory Upgrades •• Pre-Registered Attendee List •• Press Conference Request Form •• SME Masterfile List •• Social Media •• Sponsorship Opportunities Free Print and Online Free Customized Event Mailing List Rental… Directory Listings Email Campaigns Sponsorships And much more WESTEC is the industry’s premier manufacturing event that attracts the world’s most successful companies. Your participation adds value to WESTEC and we are here to help you get the maximum return on your investment. Welcome to WESTEC! QUESTIONS? Please call 800.733.3976 or 313.425.3000 or email us at [email protected]. 2 MARKETING: A LITTLE SELF-PROMOTION, A LOT OF LEADS. Thousands of participants are expected at WESTEC. To ensure you get the traffic to your booth and visibility for your brand, make certain you include both pre- and post-show marketing in your plan. Here’s an outline to help you take advantage of the promotions available to you. You’ll find details for each in the following pages, or with a simple click.