People, Productivity, and the Network

Networks are still invisible to most of us, but they are making a visible impact.

Network innovation has unleashed new opportunities to improve productivity. It helps our customers increase efficiencies, reduce costs, deliver new services, and enhance customer satisfaction. The network makes possible communica- tions that are secure, collaborative, and ultimately, more human.

In the following pages, chief information officers, technologists, business executives, educators, visionaries, students, and a Nobel Laureate share how networks are making a positive impact.

At Sprint, the bottom line is satisfying customers. We were able to increase Sprint IP network capacity by a factor of nine, positioning the company to quickly meet new customer requirements in Europe and the United States.

Bob Azzi Vice President, Network Engineering Sprint

Nasdaq, the world’s largest electronic The Internet enables us to get closer stock market, is only as good as to the consumer and to innovate our network, and we have built this faster and more cost effectively. network with Cisco technology. Today, we test product concepts online, reducing consumer feedback Steve Randich Executive Vice President, Operations and response time by up to 90 percent Technology, and Chief Information Officer while reducing our costs by up to 50 The Nasdaq Stock Market percent.

A.G. Lafley Chairman, Chief Executive and President The Procter & Gamble Company

2 www.cisco.com Our Cisco IP phones and unified messaging system ensure that our customers can more effectively reach us. The integrated voice and data network gives our midsized company the capabilities of a large electronic enterprise.

Phil Go Chief Information Officer Barton Malow Company

In our work together during the last four years we’ve established a solid foundation of trust, quality, and positive results for both companies. The creation of business value is part of our everyday collaboration.

José Luis Luna The network is vital to the university. Chief Information Officer CEMEX Virtually everyone in this community of ideas interacts electronically, addressing today’s issues and opportunities. Decades ago, NYU and other research universities energized the Internet’s origins. After receiving my certification in Today we pioneer new networking networking, the IT industry doors applications that will spark similar opened wide. I had three competing transformations. offers from companies that needed my skills. Marilyn McMillan Associate Provost and Chief Information Technology Officer Daniel Sedibeng New York University Cisco Networking Academy Graduate Institute for Satellite and Software Applications South Africa

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Our goal is to expand our presence in the digital economy, combining e-commerce and the Internet to transform the way we interact with customers and new markets.

Dave Kepler Chief Information Officer Dow Chemical Company

As we Web-enable our internal business processes, we have found I gained confidence and a feeling of ® ways to streamline our business and significance by receiving my CCNA reallocate those resources to better certification while in high school. serve our internal and external I couldn’t have done it without the customers. Through technology, and Cisco Networking Academy. with Cisco’s help, we have made Terezia Matejovic Office Depot a more compelling Cisco Networking Academy Graduate High School Salutatorian, attending place to work, shop, and invest. Xavier University Ohio Bruce Nelson Chairman and Chief Executive Officer Office Depot

4 www.cisco.com I’m using the Internet to communi- The Cisco Networking Academy cate with people all over the world. will give me new opportunities as It’s amazing. It’s a heady business, a civilian, following a successful actually. We’re really becoming a 22-year career in the military. global community.

Clarence Mitchell Douglas D. Osheroff Cisco Networking Academy Graduate 1996 Nobel Laureate in Physics Communications Workers of America Academy Maryland

Reaching break-even at the operational level in half the time of our competitors is a huge accomplishment. It is proof that our IP technology allows us to have a leaner cost structure and improved value creation.

Alberto Trondoli Chief Technology Officer FastWeb SpA

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The Internet is showing people what is possible. Expectations are rising rapidly and e-businesses of all kinds have to get ready because the Internet will present an unprece- dented opportunity to gain market share for those who lay the ground- work now.

Philip S. Thompson Vice President of Business Transformation and Chief Information Officer IBM Corporation

Internet skills allow for women’s development and equality with their male counterparts, closing the gap that, for many years, has marginalized women.

Beth Murora Cisco Networking Academy Graduate United Nations Economic Commission for Africa Academy Program Officer, Ministry of Women’s Affairs Rwanda

To publish and deliver the highest With more than 3.5 billion viewers quality business news to a world- watching the 2002 Olympics, wide audience demands the absolute the network had to be 100 percent best in network performance and reliable. There was no margin for scalability. We have a world-class error and we met our goal. network in place—and with Cisco Bob Donohoo we have the right partner to make Chief Network Engineer for Olympic sure it stays that way. Operations and Olympics Network Manager Salt Lake 2002 Olympic Winter Games IKANO Communications, Inc. Bill Godfrey Chief Technology Officer Dow Jones & Company

6 www.cisco.com The remarkable productivity resurgence in the American economy in recent years can be traced quite directly to increased business use of information technologies, including the Internet. Economists in every major institution have revised upward their projections of future trend productivity growth as a result, and living standards will be commensurately higher.

Erik Brynjolfsson Professor, Sloan School of Management, MIT Director, Center for eBusiness at MIT Today’s information economy relies on telecommunications infrastruc- ture, not unlike the industrial era’s reliance on water and electricity. Recent economic conditions haven’t stopped the progressive evolution of telecommunications networks. Learning the basics of networking BellSouth remains focused on was a stepping stone for me to meeting our customers’ existing and successfully change my career from future needs with next-generation shipping to IT, thanks to the Cisco network services. Networking Academy. Bill Smith Khor Kean Hock Chief Product Development and Cisco Networking Academy Graduate Technology Officer Network Engineer BellSouth Corporation Singapore

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