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69TH ANNUAL ADVERTISING HALLOF FAME® INDUCTION CEREMONIES & GALA DINNER MediaLink Advertising Hall of Fame copy.pdf 1 3/28/2018 11:44:39 AM

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K MediaLink Advertising Hall of Fame copy.pdf 1 3/28/2018 11:44:39 AM

69TH ANNUAL ADVERTISING HALLOF FAME®

WELCOME It is our great honor and pleasure to welcome you to the 69th Annual Advertising Hall of Fame Induction Ceremonies.

Tonight, we induct an impressive new Class of industry legends into the Hall, taking their rightful places among the greats of our industry inducted over the last nearly 70 years. Throughout their groundbreaking careers, these inductees have distinguished themselves with outstanding, nationally- and globally-recognized professional achievements; remarkable innovations that have changed our industry and our culture; and exceptional volunteer work both within the advertising industry and in their communities.

We are proud to celebrate the diversity of this year’s Class of inductees. Their pioneering work contributed greatly to our industry recognizing that an inclusive industry is a more innovative industry and will drive future success. C The Advertising Hall of Fame Class of 2018 is Kenneth I. Chenault, Former Chairman and Chief Executive M Officer, American Express Company; Chairman and Managing Director, General Catalyst;Beth Comstock, Y Former Vice Chair, GE; Daisy Expósito-Ulla, Chairman and Chief Executive Officer, d expósito & Partners; CM Steve Hayden, Retired Vice Chair and Global Chief Creative Officer, Ogilvy & Mather Worldwide; George Lois,

MY Creative Director, Good Karma Creative; Paul Polman, Chief Executive Officer, Unilever;Arthur O. Sulzberger Jr., Chairman, The New York Times Company; and Lois Wyse (1926-2007), Founder, Wyse Advertising. CY

CMY Daisy Expósito-Ulla is also the recipient of the David Bell Award for Industry Service, which recognizes extraordinary and unique contributions and service to the advertising community and industry as a whole. K We are pleased to announce the 2018 corporate inductee to the Advertising Hall of Fame, Johnson & Johnson. They have been a part of the American story since the 1800s. Their advertising evokes the best of who we are, the things that bind us together: community, families, parents and children, love and caring. The company has been a forerunner in recognizing and celebrating the diversity of our nation and the importance of good corporate citizenship, running its ads in 15 different languages in the early 1900s to reach newly-arrived immigrants, and creating in 1943 one of the world’s first statements of social responsibility for a corporation, called “Our Credo”, which remains on prominent display at Johnson & Johnson’s World Headquarters to this day.

And of course, we want to extend our most sincere thanks to all of our sponsors, presenters, and guests. Without you, this celebration of advertising’s legends would not be possible.

Congratulations again to all of tonight’s honorees.

James Edmund Datri Kim Kelleher Wenda Harris Millard Bill Hagelstein President and CEO Chair, AAF Board of Directors Chair, Advertising Hall of Fame Vice Chair, Advertising Hall of Fame American Advertising Federation Chief Business Officer-Innovation Collection Vice Chairman President and CEO Condé Nast MediaLink RPA

AMERICAN ADVERTISING FEDERATION® Create what’s next

We revolutionized the internet and we’ll never stop learning.

Congratulations to the 2018 Advertising Hall of Fame inductees from Oath. 69TH ANNUAL ADVERTISING HALLOF FAME®

PROGRAM

WELCOME REMARKS James Edmund Datri, President and CEO, American Advertising Federation Kim Kelleher, Chair, AAF Board of Directors; Chief Business Officer-Innovation Collection, Condé Nast Wenda Harris Millard, Chair, Advertising Hall of Fame; Vice Chairman, MediaLink Bill Hagelstein, Vice Chair, Advertising Hall of Fame; President and CEO, RPA Create INDUCTION CEREMONIES Induction of Johnson & Johnson, pg. 17 Award Accepted by Alex Gorsky, Chairman and Chief Executive Officer, Johnson & Johnson Presented by Kasha Cacy CEO, U.S. UM what’s next Induction of Kenneth I. Chenault, Former Chairman and Chief Executive Officer, American Express Company; Chairman and Managing Director, General Catalyst, pg. 27 Presented by Elizabeth Rutledge, Chief Marketing Officer, American Express We revolutionized the internet Induction of Beth Comstock, Former Vice Chair, GE, pg. 31 and we’ll never stop learning. Presented by Andrew Robertson, President and Chief Executive Officer, BBDO Worldwide Induction of Daisy Expósito-Ulla, Chairman and Chief Executive Officer, d expósito & Partners, pg.37 Recipient of the David Bell Award for Industry Service Congratulations to the 2018 Advertising Presented by David Bell, Former CEO, Interpublic Group; Senior Advisor, Oath; Advertising Hall of Fame Class of 2007 Hall of Fame inductees from Oath. and Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises Induction of Steve Hayden, Retired Vice Chair and Chief Creative Officer, Ogilvy & Mather Worldwide, pg.47 Presented by Shelly Lazarus, Chairman Emeritus, Ogilvy; Advertising Hall of Fame Class of 2013

Induction of George Lois, Creative Director, Good Karma Creative, pg. 53 Presented by Jon Tracosas, President, JT Associates

Induction of Paul Polman, Chief Executive Officer, Unilever, pg.59 Presented by Michael I. Roth, Chairman and Chief Executive Officer, Interpublic Group

Induction of Arthur O. Sulzberger, Jr., Chairman, The New York Times Company, pg. 65 Presented by A.G. Sulzberger, Publisher, The New York Times

Induction of Lois Wyse (1926-2007), Founder, Wyse Advertising, pg. 71 Award Accepted by Katherine Wyse Goldman, Founder, Creative Director, The Very Thing and Rob Wyse, Chief Marketing Officer, HealthMine Presented by Dr. William F. Baker, Distinguished Professor Media and Entertainment, IESE Business School, Barcelona, Spain

CLOSING REMARKS James Edmund Datri, President and CEO, American Advertising Federation

AFTER PARTY ON THE MEZZANINE

AMERICAN ADVERTISING FEDERATION® Congratulations 2018 Hall of Fame Inductees

100,000+ Members. 100+ Countries.

Join past and future Hall of Fame Members on marketing’s fastest growing community 69TH ANNUAL ADVERTISING HALLOF FAME®

IN APPRECIATION

DIAMOND SPONSOR

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

TRADE MEDIA SPONSOR

BRONZE SPONSORS

72andSunny ◆ Dentsu Aegis Network ◆ d expósito & Partners ◆ Discovery, Inc. ◆ Edelman ◆ GE ◆ Good Karma Creative Google ◆ GroundTruth ◆ Hyatt Hotels Corporation ◆ IBM ◆ J. Walter Thompson ◆ Interlochen Center for the Arts LATV Networks–Entravision ◆ Meredith Corporation ◆ OMD ◆ R/GA ◆ Spanish Broadcasting System ◆ Spotify ◆ Turner Twitter ◆ Univision Communications, Inc. ◆ VaynerMedia ◆ Viacom

SPONSORS AS OF 4/9/18 9

AMERICAN ADVERTISING FEDERATION® Condé Nast Celebrates The American Advertising Federation and the 2018 Hall of Fame honorees 69TH ANNUAL ADVERTISING HALLOF FAME®

COUNCIL OF JUDGES

CHAIR Wenda Harris Millard,+ MediaLink

VICE CHAIR Bill Hagelstein, RPA

EXECUTIVE COMMITTEE Jack Bamberger, Oath Christoph Becker, gyro Brian Benedik, Spotify Christian Borges, true[X] Kirsten Flanik, BBDO New York James R. Heekin lll, Grey Group Lisa Ryan Howard, The New York Times Kim Kelleher,+ Condé Nast Jacki Kelley,+ Bloomberg Media Ross Martin,+ Blackbird Global Renetta McCann, Leo Burnett Nancy Rabstejnek Nichols, Weber Shandwick/IPG Kalina Nikolova, Viacom Bob Pittman,* iHeartMedia, Inc. Amanda Richman, Wavemaker Keith Turco, Ogilvy & Mather Tiffany R. Warren,+ Omnicom Group; ADCOLOR Ron Young, Shocase

COUNCIL OF JUDGES John Boiler, 72andSunny Rick Boyko,* Ogilvy & Mather NA; Sparkstarters Meredith Brace, Fox Networks Group Peggy Conlon,* The Advertising Council Ed Erhardt,+ ESPN Eric Hadley,+ GroundTruth Marcus Harper, Quantcast David Messinger Carter Murray, FCB Jack Rooney,+ Ogilvy & Mather Chicago Wally Snyder,* American Advertising Federation Steve Stoute,+ Translation Carol H. Williams,* Carol H. Williams Advertising

*Advertising Hall of Fame Member +Advertising Hall of Achievement Member

AMERICAN ADVERTISING FEDERATION® We love your work.

Congratulations to all of the Advertising Hall of Fame Inductees.

From your friends at 69TH ANNUAL ADVERTISING HALLOF FAME®

HISTORY & CRITERIA

Induction into the Advertising Hall of Fame is the most CORPORATE INDUCTION CRITERIA prestigious honor bestowed in the advertising industry, The AAF President and CEO, AAF Chairman of the recognizing legendary individuals and corporations who Board, and Advertising Hall of Fame Chair nominate have raised the standard for advertising excellence. one corporate organization annually for consideration by the Council of Judges. Recipients of this honor will, Since its inception, 253 advertising legends and eight among other achievements, have made a significant and iconic global companies have been elected to the positive impact on the industry through innovative and Advertising Hall of Fame. forward thinking. The council of judges and its executive committee are The organization must meet the following criteria: appointed each year by the President of the American Advertising Federation and the Chair of the Advertising • Operational for at least 25 years or a pioneer in Hall of Fame. These distinguished industry executives are their area of business. chosen from the ranks of advertisers, agencies, media • Advanced the advertising industry through the organizations and academic institutions. The council of execution of innovative marketing strategies. judges considers the election of either living or deceased • Adhered to the AAF Advertising Ethics and persons, international or American, whose record of Principles as adopted by the AAF Board of advertising and service has been accomplished within the Directors, March 2, 1984. United States, or with an American company abroad. • Promoted diversity and multiculturalism within Upon induction, each honoree receives a “Golden their organization. Ladder” trophy signifying membership in the Advertising • Engaged in significant community and Hall of Fame. This trophy, designed by the late Bill industry service. Bernbach, carries an inscription (inspired by Sir Isaac • Achieved a global reputation as an industry leader. Newton) created by the late Tom Dillon, both of whom are members of the Hall of Fame. The inscription reads: “If we THE DAVID BELL AWARD FOR can see further, it is because we stand on the rungs of a INDUSTRY SERVICE CRITERIA ladder built by those who came before us.” This special award is given to an Advertising Hall of Fame inductee who not only demonstrates the extraordinary INDIVIDUAL INDUCTION CRITERIA accomplishments and contributions that are the hallmark Those men and women who have had exceptionally dis- of the Hall of Fame, but who also reflects an exceptional tinguished and extraordinary careers, have completed and special commitment, extending beyond that of his or their primary careers or have had careers spanning at her accomplished peers, to serve and better the industry least 35 years, and who, through and in their professional as a whole. Candidates are selected from the Advertising lives and community involvement, have made outstanding Hall of Fame nominations at the discretion of the Council and notable contributions, have consistently practiced of Judges, who may choose not to select a recipient in the highest ethical standards, and have contributed sub- any given year. stantially to their communities. “If we can see further, it is because we stand on the rungs of a ladder built by those who came before us.”

—Tom Dillon, Former President, CEO & Chairman, BBDO; Advertising Hall of Fame Class of 1981

AMERICAN ADVERTISING FEDERATION® WHO SAID WHAT

Match the quote to the Advertising Hall of Fame inductee

“There is no right or wrong executive style 1) (a so long as it does not impinge on the rights Kenneth I. Chenault of others to advance in business.” American Express

“I’m propelled by curiosity.” 2) (b Beth Comstock GE “I don’t think leadership demands ‘yes’ or ‘no’ answers; I think leadership is providing the 3) forum for making the right decision, which doesn’t demand unanimity.” (c Daisy Expósito-Ulla d expósito & Partners

“Our Credo challenges us to put the needs and well-being of the people we serve ﬁ rst.” 4) (d Steve Hayden Ogilvy & Mather Worldwide

“Be honest, be kind, be truthful.” 5)

(e George Lois Good Karma Creative “If you want to be a well-paid copywriter, please your client. If you want to be an award-winning copywriter, please yourself. 6) If you want to be a great copywriter, (f please your reader.” Paul Polman Unilever

“I think the main quality of a leader 7) is to be a human being.” (g Arthur O. Sulzberger Jr. The New York Times Company

“If you are not clear on who you are, on what it is you stand for, and if you don’t have strong values, 8) (h Lois Wyse (1926–2007) you are going to run your career off a cliff.” Wyse Advertising

“I look in the mirror, and I work 9) (i with the brightest person I know.” Johnson & Johnson Corporate Inductee 69TH ANNUAL ADVERTISING HALLOF FAME®

MEMBERS

1949 Rollin C. Ayres, Cyrus H. K. Curtis, Alfred W. Erickson, 1993 John S. Bowen William H. Johns, Lewis B. Jones, Theodore F. MacManus, 1994 Ralph Carson, Charles T. Coiner, Rosser Reeves Edwin T. Meredith, John Irving Romer, Walter A. Strong, 1995 Ira C. Herbert, John E. O’Toole, Michael J. Roarty John Wanamaker 1996 Edwin L. Artzt, William M. Backer, 1950 F. Wayland Ayer, Stanley Clague, Benjamin Franklin, Howard H. Bell, Thomas S. Murphy James H. McGraw, Merle Sidener 1997 Jo Foxworth, Morris L. Hite, William E. LaMothe, Frank L. Mingo 1951 William Cheever D’Arcy, E. St. Elmo Lewis 1998 Gertrude Crain, Alex Kroll, Paul Schrage 1952 J. Earle Pearson, Erma Perham Proetz 1999 Jay Chiat, O. Milton Gossett, Joyce C. Hall, Marion Harper, Jr., 1953 Samuel C. Dobbs, Charles Coolidge Parlin, James O’Shaughnessy John E. Kennedy, Burt Manning, Leonard Matthews, Frank Stanton, 1954 John E. Powers, Frank Presbrey Janet L. Wolff, Lester Wunderman 1955 Henry T. Ewald, George Burton Hotchkiss 2000 Bernard T. Flanagan, Stanley Marcus, Mary Wells Lawrence 1957 Claude Clarence Hopkins, Herbert S. Houston 2001 Reginald K. Brack, Peter A. Georgescu, 1958 Orlando Clinton Harn, Albert D. Lasker Patricia Martin, William S. Paley 1959 Merlin Hall Aylesworth, Kerwin Holmes Fulton 2002 Katharine Graham, Charles D. Peebler, Jr., Hal Riney, John Smale 1960 James Randolph Adams, Allen Loren Billingsly 2003 Hall “Cap” Adams, Jr., Phil Dusenberry, John H. Johnson, 1961 Barney Link, Harley T. Procter David Sarnoff, Dave Thomas 1962 Donald W. Davis, Mac Martin 2004 Karl Eller, Philip H. Geier, Jr., John E. Pepper, J. Liener Temerlin 1963 Gilbert T. Hodges, Paul B. West 2005 Thomas J. Burrell, Roger A. Enrico, Harry M. Jacobs, Ted Turner 1964 Homer J. Buckley, Edgar Kobak, Jesse H. Neal 2006 Robert L. Johnson, Donald R. Keough, Henry R. Luce, Al Neuharth 1965 Robert M. Feemster, Samuel C. Gale, Harrison King McCann 2007 David Bell, Vincent T. Cullers, Roquel “Billy” Davis, Bruce Gordon, 1966 Lee Hastings Bristol, Walter Dill Scott Arthur Ochs Sulzberger, Stuart B. Upson, Bob Wehling 1967 Ernest Elmo Calkins, Stanley B. Resor, 2008 Andrea Alstrup, Marcel Bleustein-Blanchet, Alan Pottasch, Helen Lansdowne Resor, George P. Rowell Keith Reinhard, Allen Rosenshine 1968 Russell T. Gray, Charles W. Mears, Alex F. Osborn 2009 Jack Avrett, Charlotte Beers, Chuck Fruit, Clarence Holte, 1969 Bruce Barton, Thomas D’Arcy Brophy Don Logan, Bill Sharp, Bob Wright 1970 Don Belding, Laurence W. Lane, Graham C. Patterson 2010 Roone Arledge, Roy Eaton, Pat Fallon, Bob James, Bill Lamar, 1972 Leo Burnett, Ralph Starr Butler, Philip Livingston Thomson Gerry Laybourne, Wally Snyder, P&G 1973 John P. Cunningham, Bernard C. Duffy 2011 David Abbott, Eduardo Caballero, Jack Connors, Jr., Bill Cosby, Laurel Cutler, Earl G. Graves, Sr., Herb Kelleher, 1974 James Webb Young, Raymond Rubicam Jack Smith, General Motors 1975 Fairfax M. Cone, G.D. Crain, Jr., Artemas Ward 2012 Rick Boyko, O. Burtch Drake, Leo-Arthur Kelmenson, 1977 William Bernbach, Victor Elting, Jr., David Ogilvy David Kennedy, A.G. Lafley, Johnathan Rodgers, Tere A. Zubizarreta, 1978 John Caples, George Gallup The Coca-Cola Company 1979 John H. Crichton, Barton A. Cummings, 2013 Rance Crain, Bob Giraldi, Philip H. Knight, Shelly Lazarus, William A. Marsteller, J. Walter Thompson Byron E. Lewis, Sr., Gerry Rubin, Bob Scarpelli, McDonald’s Corporation 1980 Atherton Wells Hobler, Neil Hosler McElroy 2014 Bob Greenberg, Sir John Hegarty, Mike Hughes,+ Edward Lewis, 1981 Tom Dillon, Roy Larsen, Shirley Polykoff Jane Newman, Aldo Papone,Joe Pytka, The Walt Disney Company 1982 Ted Bates, Charlie Brower, Bernice Fitz-Gibbon 2015 John B. Adams, Jr.+, Lee Clow, Michael J. Fox, Catherine L. Hughes, 1983 Paul Foley, Alfred Seaman Spike Lee, Bob Pittman, Charles Porter, Linda Kaplan Thaler, PepsiCo 1984 Clarence Eldridge, John Elliott, Jr., 2016 Peggy Conlon+, Jean-Marie Dru, Carla R. Michelotti, Howard J. Morgens, Owen Burtch Winters Joe Sedelmaier, Roy Spence, Charles H. Townsend, 1985 Thomas B. Adams, James S. Fish, Charles H. Sandage Dan Wieden, Anheuser-Busch 1986 Donald A. Macdonald, Samuel W. Meek, Arthur Harrison Motley 2017 Frank Bennack, Jr., Peter Brabeck-Letmathe, Jerry Della Femina, 1987 Carl W. Nichols, Arthur C. Nielsen, Sr., Robert De Niro, Irwin Gotlieb, Kay Koplovitz, Stan Richards, Raymond J. Petersen, Robert W. Woodruff Carol H. Williams+, Toyota Motor North America 1988 Eugene H. Kummel, Edward N. Ney, Vance L. Stickell 2018 Kenneth I. Chenault, Beth Comstock, Daisy Expósito-Ulla+, 1989 Sidney R. Bernstein, Robert V. Goldstein, Ray A. Kroc Steve Hayden, George Lois, Paul Polman, Arthur O. Sulzberger, Jr., 1990 James E. Burke, Raymond O. Mithun, Jean Wade Rindlaub Lois Wyse, Johnson & Johnson 1991 Carl J. Ally, Sam R. Bloom, Philip H. Dougherty +Recipient of the David Bell Award for Industry Service 1992 Richard C. Christian, Theodore S. Repplier, Neil H. Borden

AMERICAN ADVERTISING FEDERATION® TONIGHT, WE’RE ALL LOOKING UP TO YOU.

Every industry has its superstars. Ours are gathered here tonight. Your hard work, dedication and creativity have earned you our very highest honor. A heartfelt congratulations to all the Hall of Fame honorees from all of us at IPG.

Kenneth I. Chenault

Beth Comstock

Daisy Expósito-Ulla

Steve Hayden

George Lois

Paul Polman

Arthur O. Sulzberger, Jr.

Lois Wyse

Johnson & Johnson TONIGHT, WE’RE ALL LOOKING UP TO YOU.

Kenneth I. Chenault

Beth Comstock

Daisy Expósito-Ulla

Steve Hayden

George Lois

Paul Polman

Arthur O. Sulzberger, Jr.

Lois Wyse

Johnson & Johnson T:7”

Congratulations to our partner Johnson & Johnson and this incredible group of industry leaders.

Thank you for always pushing us forward. T:10”

Connected by Design

AdvertisingHallOfFame_2018_7x10_FINAL.indd

Project Title: AAF Advertising Hall of Fame print sponsorship Ad Job Number: None E.C.D. C.D. A.C.D A.D. C.W.

Client: RGA Bleed: None Creative Director: David Alcorn Media: None Trim 1: 7” x 10” Art Director: None Copywriter: None Photographer: None Live: None Art Buyer: None STUDIO PRODUCTION IA PRODUCER ACCOUNT EX. ART BUYER Illustrator: None Gutter: None Studio Artist: Olga Lamm None Insertion Date: None Print Producer: Account Executive: None

Publications/Delivery Company: Inks AAF Advertising Hall of Fame print Cyan, Magenta, Yellow, Black sponsorship Ad Fonts HELVETICA NEUE LT STD (55 ROMAN)

LINKS: RGA_4cp_pos_trp.eps (19.93%) FILE IS BUILT AT: 100% THIS PRINT-OUT IS NOT FOR COLOR.

450 West 33rd Street New York, NY 10001 212.946.4000 Round: FINAL Version: A 3-30-2018 12:58 PM B:7.25” T:7” S:6.5”

In 1886, when the three Johnson brothers founded their sterile surgical dressing company, each brought to the business a particular skill and passion.

Robert Wood Johnson began as pharmaceutical apprentice who became a successful drug salesman. With his experience, he developed a vision for advancing health care for every family.

James Wood Johnson was an engineer. He had a talent for designing inventive machines that would soon create more efﬁ cient manufacturing. B:10.25” S:9.5”

Edward Mead Johnson believed in the power T:10” of advertising. He knew it could educate and inform to help a mother care for her family. He knew advertising could change everything.

By listening to their consumers, creating products that made a real difference in people’s lives, Johnson & Johnson forged a bond of caring and respect.

Turn the page for a look at Johnson & Johnson advertising through the years. ©Johnson & Johnson Services, Inc. 2018

DBXCP00000317_RT4029_PG1.indd Saved at 4-9-2018 10:50 PM by Retoucher / Wailun Ku Printed At None

Inks Cyan, Magenta, Yellow, Black B:14.5” T:14” S:13” B:10.25” S:9.5” T:10”

WE GIVE YOU A BETTER NIGHT Unbeatable protection, courtesy of the best feeling sunscreen ever. You put more carpe in the diem ©J&JCI 2016

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TYLENOL® PM relieves pain while helping

you fall fast asleep and stay asleep. ©J&JCI 2016

B:8.25” T:7.625” B:8.125” T:7.875” S:6.875” B:8.125” S:7” T:7.875” S:7”

WE EASED YOUR BACK PAIN WORKS AT THE if you Suffer from fifteen-SneezeS-in-a-row face NEW SPEED OF LIFE You made it the best play date ever GOT SENSITIVE B:10.75” T:10.5”

S:10” TEETH? S:9.875” T:10.25” B:11” B:10.75” T:10.5” S:10”

TRY NEW ®

© McNEIL-PPC, Inc. 2014 LISTERINE SENSITIVITY. © McNEIL-PPC, Inc. 2014 © McNEIL-PPC, Inc. 2015 ©J&JCI 2017 ©J&JCI BLOCK TOOTH SENSITIVITY AT THE SOURCE,* SO COLD FOODS ARE COOL AGAIN. MUDDLE TM B:8.125” T:7.875” Use only as directed. NO MORE Only TYLENOL® Rapid Release Gels TYLENOL® Extra Strength is clinically S:7.375” Starts working at hour 1 on the frst day you take it. *Via blocked dentin tubules. have laser drilled holes. They release proven to provide strong, fast pain relief. Use only as directed. ™ ©Johnson & Johnson Consumer Inc. 2018 BRING OUT THE BOLD medicine fast, for fast pain relief. Use only as directed.

WE GIVE YOU YOUR DAY BACK

SO5#: 89866-1.1 FILE: 89866_1M_Franchise_SP_A_Size_M4.indd PP: David Allen Saved: 2-27-2015 10:18 AM INKS: Client: Johnson & Johnson SO5 Artist: keith konzelmann PM: Greg Lustberg Printed: 2-27-2015 10:18 AM Cyan Magenta INKS: Brand: Zyrtec AD: Amy Su Print Scale: None IF YOU SUFFER FROM DON’T LET IT DRIP FACE, SO5#: 88489.1 FILE: 88489_1M_Asize_EST_Tagline_M3.indd PP: Nathan Caffee Saved: 9-19-2014 12:01 PM Yellow Client: Johnson & Johnson SO5 Artist: Marcel A. Thompkins PM: Anne Faletano Printed: 9-19-2014 12:01 PM Cyan Job Name: Franchise SP A SIZE Safety: 7” x 10” Pub Date: None ECD: N/A Printer: None Black Magenta SO5#: 93865-1.1 FILE: 93865_1_M_TYL-EST_RRG-ENG_SzeA_M5.indd PP: Nathan Caffee Saved: 3-24-2017 2:36 PM INKS: Brand: None AD: NA Print Scale: None JWT #: 1107692 Trim: 7.875” x 10.5” Publication: None CD: Howard Lenn Media: Print What you do with it is up to you Yellow Cyan Campaign: 2015 Zyrtec Franchise Print Bleed: 8.125” x 10.75” Ad#: None CW: N/A Type: Magazine Client: JNJ SO5 Artist: EARIAS PM: NA Printed: 3-24-2017 2:36 PM Job Name: Q3 EST Tagline Update Safety: 7” x 10” Pub Date: None ECD: NA Printer: None Black YOU MAY BE MUDDLING THROUGH ALLERGIES Magenta OOP Gutter: None AE: Erin Cross Vendor: None Brand: Tylenol EST AD: NA Print Scale: None Yellow JWT #: 1099464 Trim: 7.875” x 10.5” Publication: None CD: Mary Warner Media: Print Job Name: RRG ENG - Sze A Safety: 6.875” x 9.875” Pub Date: NA ECD: NA Printer: JWLN Abbott C60 Black Campaign: A SIZE Bleed: 8.125” x 10.75” Ad#: None CW: NA Type: Magazine Proof: 4 Page: 1 JWT #: 1154455 Trim: 7.625” x 10.25” Publication: NA CD: NA Media: Print DENSITY: None Proof: 3 Page: 1 Gutter: None AE: Stephanie Repins Vendor: None Campaign: TYL-EST Rapid Release Gel Bleed: 8.25” x 11” Ad#: NA CW: NA Type: Magazine DOC PATH: Production:Volumes:Production:JOHNSON_JOHNSON:ZYRTEC:89866_2015_Zyrtec_Franchise_Print_OOP:DOCS:89866_1M_Franchise_SP_A_Size_M4.indd Gutter: None IMAGES: Proof: 5 Page: 1 AE: NA Vendor: None 89910_KimMuddler_1582_SW300_05.tif CMYK 388 ppi 77.28% Up to Date Production:JOHNSON_JOHNSON:_MASTER_ART:ZYRTEC:89910_FRANCHISE:89910_KimMuddler_1582_SW300_05.tif DOC PATH: Production:Volumes:Production:JOHNSON_JOHNSON:TYLENOL:88489_1M_EST_Tagline:DOCS:88489_1M_Asize_EST_Tagline_M3.indd 89910_INandOUT_PRODUCT_SW300_02.psd CMYK 759 ppi 39.5% Up to Date Production:JOHNSON_JOHNSON:_MASTER_ART:ZYRTEC:89910_FRANCHISE:89910_INandOUT_PRODUCT_SW300_02.psd IMAGES: 86261_Hide_and_Seek_0439_84x42_SW300_15.tif CMYK 1016 ppi 66.43% Up to Date Production:JOHNSON_JOHNSON:_MASTER_ART:TYLENOL:86261_EST_Print:86261_Hide_and_Seek_0439_84x42_SW300_15.tif DOC PATH: JWLN_Projects:Johnson_Johnson:93865:Docs:93865_1_M_TYL-EST_RRG-ENG_SzeA_M5.indd 85854_RED_GRADIENT_BAR_SW300_01.tif CMYK 300 ppi 100% Up to Date Production:JOHNSON_JOHNSON:_MASTER_ART:TYLENOL:85854_IT_Print:85854_RED_GRADIENT_BAR_SW300_01.tif IMAGES: 92848_tylenol_print_pill_01_for-approval_081816_SPEED_SW300_07.tif CMYK 778 ppi 38.55% Up to Date JWLN_Projects:Johnson_Johnson:_Master_Art:TYLENOL:92848_PILL_PRINT:92848_tyle- nol_print_pill_01_for-approval_081816_SPEED_SW300_07.tif 93865_TYLP_EST_RRG_BTY_FT_SW300_02.psd CMYK 464 ppi 64.54% Up to Date JWLN_Projects:Johnson_Johnson:_Master_Art:TYLENOL:92848_PILL_PRINT:93865_TYLP_EST_RRG_BTY_FT_SW300_02.psd 92848_Tylenol_RRGLogo_Red_SW300_01.ai 21.49% Up to Date JWLN_Projects:Johnson_Johnson:_Master_Art:TYLENOL:92848_PILL_PRINT:92848_Tylenol_RRGLogo_Red_SW300_01.ai 85854_RED_GRADIENT_BAR_SW300_01.tif CMYK 300 ppi 100% Up to Date JWLN_Projects:Johnson_Johnson:_Master_Art:TYLENOL:85854_IT_Print:85854_RED_GRADIENT_BAR_SW300_01.tif FONTS: BentonSans Book Italic, Bold Italic, Regular, Regular OpenType B:10.75” T:10.5” S:10” ©J&JCI 2016

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NO MORE Use only as directed. *Up to 8 hours Starts working at hour 1 on the ﬁ rst day you take it. Arthritis Pain Relief that’s fast and lasts all day*

Original Size White bar SO5#: 91873-1.1 FILE: 91873_1_M_TAR_Charm_Asz_M6.indd PP: Nathan Caffee Saved: 3-15-2016 2:37 PM INKS: Client: Johnson & Johnson SO5 Artist: EARIAS PM: N/A Printed: 3-15-2016 2:37 PM Cyan Magenta Brand: Tylenol AD: N/A Print Scale: None Yellow Job Name: TAR - Charm - A size Safety: 7.375” x 10” Pub Date: None ECD: N/A Printer: COSTELLO Black JWT #: 1130764 Trim: 7.875” x 10.5” Publication: None CD: N/A Media: Print DENSITY: 300 Campaign: Tylenol Arthritis - Package Bleed: 8.125” x 10.75” Ad#: None CW: N/A Type: Magazine Update (Charm) Gutter: None AE: N/A Vendor: None Proof: 6 Page: 2

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DBXCP00000317_RT4029_Inside_Spread. Saved at 4-10-2018 1:49 PM by Wailun Ku / Retoucher Printed At None

Job info Job Specs Fonts & Images Router Backup Client: J&J Corp Live: 13” x 9.5” Fonts Signature Date Job Name: AFF Print Viewing: 14” x 10” None Job #: DBXCP00000317_RT4029 Trim: 14” x 10” Andy Publication: AFF Print Bleed: 14.5” x 10.25” Images Art Director SOA: 2018 Colors: 4/C Picture50.tif (CMYK; 1478 ppi; 20.29%), Copywriter Creative: None Picture14.jpg (RGB; 225 ppi; 31.95%), Acct Mgmt Picture15.jpg (RGB; 219 ppi; 32.8%), EDC Account Sup Print_040616[3.jpg (RGB; 1401 ppi; 21.4%), Production Anti-residue.jpg (RGB; 1363 ppi; 11%), Notes Prod Director Imodium Life In Rhythm.png (RGB; 714 Inside Spread ppi; 20.98%), Picture4.2.tif (CMYK; 1331 Studio ppi; 22.53%), JJ-Spanish-color-ad-Shaving- Traffic Coord Cream-Soap-520x310.tif (CMYK; 1407 ppi; Proofreader 21.31%), Picture2.tif (CMYK; 1306 ppi; 22.96%), Comp Mechanical B:14.5” T:14” S:13” B:10.25” S:9.5” T:10”

WE GIVE YOU A BETTER NIGHT Unbeatable protection, courtesy of the best feeling sunscreen ever. You put more carpe in the diem ©J&JCI 2016

eutrogena ltraheer unscreen

See what’s possible. Visit Neutrogena.com/Sun

Use only as directed.

TYLENOL® PM relieves pain while helping you fall fast asleep and stay asleep. ©J&JCI 2016

B:8.25” T:7.625” B:8.125” T:7.875” S:6.875” B:8.125” S:7” T:7.875” S:7”

WE EASED YOUR BACK PAIN WORKS AT THE if you Suffer from fifteen-SneezeS-in-a-row face NEW SPEED OF LIFE You made it the best play date ever GOT SENSITIVE B:10.75” T:10.5”

S:10” TEETH? S:9.875” T:10.25” B:11” B:10.75” T:10.5” S:10”

TRY NEW ®

WE GIVE YOU YOUR DAY BACK

MUDDLE ®

NO MORE Use only as directed. *Up to 8 hours Starts working at hour 1 on the ﬁ rst day you take it. Arthritis Pain Relief that’s fast and lasts all day*

DBXCP00000317_RT4029_Inside_Spread. Saved at 4-10-2018 1:49 PM by Wailun Ku / Retoucher Printed At None

The Johnson & Johnson you know, B:10.25” S:9.5” T:10”

and the Johnson & Johnson you don’t.

You probably know Johnson & Johnson has touched many lives and cared for many families. But you probably don’t know we’re re-thinking health from the ground up. Taking on global challenges and incurable disease with science, ingenuity and most importantly, heart. Because new ideas for solving health care problems don’t always come from the lab.

When you change the course of human health, that changes everything. ©Johnson & Johnson Services, Inc. 2018

DBXCP00000317_RT4029_PG4.indd Saved at 4-9-2018 11:46 PM by Retoucher / Wailun Ku Printed At None

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Inks Cyan, Magenta, Yellow, Black B:7.25” T:7” S:6.5”

MORE THAN 130 YEARS of trailblazing, leading with heart, and improving health for generations to come.

Certainly noteworthy. The Johnson & Johnson you know, And tonight, award-worthy. B:10.25” S:9.5” T:10”

CONGRATULATIONS Johnson & Johnson and the 2018 Advertising Hall of Fame inductees. and the Johnson & Johnson you don’t.

When you change the course of human health, that changes everything. From your partners at APCO Worldwide. ©Johnson & Johnson Services, Inc. 2018

DBXCP00000317_RT4029_PG4.indd Saved at 4-9-2018 11:46 PM by Retoucher / Wailun Ku Printed At None

Inks Cyan, Magenta, Yellow, Black

69TH ANNUAL ADVERTISING HALLOF FAME®

KENNETH I. CHENAULT Former Chairman and Chief Executive Officer, American Express Company Chairman and Managing Director, General Catalyst

As a managing director at General Ken is recognized as one of the busi- Catalyst, Ken Chenault focuses on ness world’s experts on brands and investing in fast-growing companies that brand management and has been hon- have the potential to become large, fun- ored by multiple publications including damental institutions. He also provides Fortune magazine, which named him as invaluable guidance to portfolio companies, one of the World’s 50 Greatest Leaders in its particularly to those with an eye towards global mar- inaugural list in 2014. kets and responsible innovations, as they scale their teams Ken serves on the boards of Airbnb, Facebook, IBM, and products. As chairman, Ken leverages his renowned Procter & Gamble Company, the Harvard Corporation leadership abilities and experience to continue to evolve and numerous nonprofit organizations, including the General Catalyst into a formidable and enduring firm. Smithsonian Institution’s Advisory Council for the Prior to joining General Catalyst, Ken was Chairman and National Museum of African American History and Chief Executive Officer of American Express Company, a Culture, the National September 11 Memorial & Museum, position he held from 2001 to 2018. He joined American and Bloomberg Philanthropies. He also serves on the Express in 1981 as Director of Strategic Planning and board of trustees for NYU Langone Health. served subsequently in a number of increasingly senior Ken holds a JD from Harvard Law School and a BA in his- positions, including Vice Chairman and President and tory from Bowdoin College. He has also received honorary Chief Operating Officer, until his appointment as CEO. degrees from several universities and awards from a wide Under his leadership, American Express built one of the variety of civic, social service, and community organizations. world’s largest customer loyalty programs—Membership Rewards—and earned global recognition as a leader in He and his wife, Kathryn, live in New York City, and they customer service. have two sons.

AMERICAN ADVERTISING FEDERATION®

69TH ANNUAL ADVERTISING HALLOF FAME®

BETH COMSTOCK Former Vice Chair, GE

Beth Comstock is a change maker. Her As President of Integrated Media at mission is to understand what’s next, NBC Universal, Beth oversaw ad reve- navigate change and help people and nue and the company’s digital efforts, organizations do the same. including the early development of hulu. com. She also held a succession of market- She was formerly Vice Chair of GE. Over ing and communications roles at GE, NBC, nearly three decades at GE, she led efforts to CBS and Turner Broadcasting/CNN. accelerate new growth and innovation. Beth initiated GE’s digital and clean-energy transformations, developed Beth is a director at Nike, trustee of The National new businesses, increased GE’s brand value and Geographic Society and former board president of the partnered to enhance its inventive culture. She led the Cooper Hewitt Smithsonian National Design Museum. A creation of Current, an intelligent environments business, native of Winchester, Virginia, she graduated from the GE Ventures & Licensing, the FastWorks innovation College of William and Mary with a degree in biology. program, ecomagination and healthymagination, and Having recently stepped down from GE, she is now oversaw GE Lighting. She was responsible for GE’s sales, exploring a path as an writer, instigator and connector. marketing and communications functions, and was the Her first book,Imagine It Forward, is about summoning company’s first Chief Marketing Officer in 20 years. courage and creativity in the face of change; it will be published September 18, 2018 by Currency, an imprint of Penguin Random House.

AMERICAN ADVERTISING FEDERATION® B:7.25” T:7” Vay S:6.5”

CONGRATULATIONS TO ALL INDUCTEES! Congratulations to the 2018 inductees. You make us all proud. B:10.25” S:9.5” T:10”

VAYNERMEDIA

VAYNERX.COM

200 FIFTH AVENUE NEW YORK, NY 10010

THIS ADVERTISEMENT PREPARED BY TOWNHOUSE JOB #: X41GFS-U70581_2017 Dougherty PROOF: 1 CLIENT: GREY SIZE, SPACE: 7” x 10”, 4C CLIENT: GREY OP: CV PRODUCT: None PUBS: None SPACE/SIZE: B: 7.25” x 10.25” T: 7” x 10” S: 6.5” x 9.5” LEGAL RELEASE STATUS JOB#: X41GFS-U70581_2017 Dougherty ISSUE: 2018 AD APPROVAL ART DIRECTOR: None COPYWRITER: None DATE: Release has been obtained Legal Coord: Acct Mgmt: Print Prod: Art Director: Proofreader: Copywriter: Studio: B:7.25” T:7” Vay S:6.5”

CONGRATULATIONS TO ALL INDUCTEES! Congratulations to the 2018 inductees. You make us all proud. B:10.25” S:9.5” T:10”

VAYNERMEDIA

VAYNERX.COM

200 FIFTH AVENUE NEW YORK, NY 10010

CONGRATULATIONS TO THE 2018 ADVERTISING HALL OF FAME INDUCTEES

OMD_AAF_HallOfFame_Ad_032618_5PM.indd 1 3/26/18 5:04 PM BEYOND TALENTED.

Congratulations to Daisy Expósito-Ulla Chairman and Chief Executive Officer of d expósito & Partners, and to all of the 2018 Advertising Hall of Fame inductees. 69TH ANNUAL ADVERTISING HALLOF FAME®

DAISY EXPÓSITO-ULLA Chairman and Chief Executive Officer, d expósito & Partners Recipient of the David Bell Award for Industry Service

Daisy’s riveting career helped change She has been a bridge to Fortune 500 advertising in America. Her trajectory companies on an unprecedented scale as a pioneering visionary creative developing engagement strategies for leader in culture marketing has made her cross-cultural brand-building. As a trusted an industry luminary. Introducing her at authority on diversity, she has been twice The NY International Center (whose recogni- tapped by the U.S. Census. tion of non-native Americans she shares with Elie d expósito & Partners was chosen 2015 Agency of the Wiesel and Henry Kissinger), the late Ambassador Ed Year by the AEF, which recognized Daisy’s “contribu- Ney, Chairman Y&R, said befittingly: “Daisy’s is probably tions to American advertising.” She and her team are the most important Madison Avenue success story writ- recipients of numerous creative awards. She received ten by a young woman that was not born in the U.S.A.” the NYWICI’s Matrix Award and was distinguished with Part of that praise was for her accomplishments at Young The Carnegie’s Great Immigrant: Pride of America & Rubicam where she helped create The Bravo Group, a honor. In 2016, ADCOLOR chose her for a Lifetime blueprint for multicultural entities within global compa- Achievement Award. nies. As an umbrella for other multicultural Y&R/WPP Daisy has served on industry association boards such as agencies, it grew from a one-million dollar company to bill- the AdCouncil, and currently serves on the boards of the ings of nearly half-a-billion. 4A’s and the AEF. She was a founding member, president Her foresight and entrepreneurship make her a primordial and today is a board member of the Culture Marketing architect of the U.S. Hispanic Market miracle, and her Council (formerly AHAA). Her social and cultural activism contributions are acknowledged as a pivot of growth for make her a committed voice of her communities. corporations intent on seizing the opportunities of a New Daisy left Cuba as an exile with her family in 1964. For America. By helping unleash media investment and by over two decades, she has collaborated with the same dynamizing content creation, she helped engineer the management team. She started her independent agency dramatic evolution of the non-mainstream landscape with her life and business partner, Jorge Ulla, a recognized from scattered stations to the mega-billion industry that award-winning filmmaker. Their son, Gabe Ulla, is an today boasts some of the largest broadcast networks and accomplished writer. continues to influence millions of people.

AMERICAN ADVERTISING FEDERATION®

B:7.25” T:7” S:6.5”

Transformadora. Independiente. B:10.25” S:9.5” Pionera. T:10”

Art by Lauro Samblás

Adobe joins the AAF in saluting Daisy Expósito–Ulla and all of this year’s inductees for their vision and excellence. ank you, Daisy, for being a pioneer for diversity and continuing to transform the culture of advertising.

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. © 2018 Adobe Systems Incorporated. All rights reserved.

Client ADOBE Print Mechanical Specs People OK Job Number ADBGEN024P05 B 7.25” x 10.25” Creative Director Paul Nowikowski Ad Number 0276 T 7” x 10” Assoc. Creative Director Paul Nowikowski Ad-ID Adobe AAF Hall of GFame L 6.5” x 9.5” Art Director Katy Wells Job Title Transformadora G None Copywriter Casey Powell File Name ADBGEN024P05-0276_Adobe_AAF_Hall_of_Fame_Ad.indd S 1” = 1” Copyeditor Ryan M. / Jeff P. / Bob G. File Format Adobe InDesign CS6 Account Management Lexie Hartnett Start Date 3-30-2018 9:41 AM Notes None Account / Operations None Color / Media 4/C Other Print / Int. Producer None Materials Due 03.28.18 Art Producer None 1st Insertion mm.dd.yy Product Specialist None Vendor N/A Legal Pubs None Production Arts Studio Margot Baldwin @ 4-5-2018 10:33 AM

Printed at None Round 2 Released on 04.05.18

WOMAN ©Photo by Akintayo Adewole for ADCOLOR LATINA LEADER TRAILBLAZER VISIONARY GAME CHANGER HALL OF FAMER

Felicitaciones, Daisy Expósito-Ulla, on your induction to the AAF’s Hall of Fame and for receiving the 2017 David Bell Award for Industry Service. Thank you for your forward thinking and for helping us redefine aging for U.S. Hispanics and the potential of the 50+ community. Just like you’ve helped redefine so many things in the communications industry in America. CONGRATULATIONS,

Thank you, Daisy, for being rst and fearless in the quest towards inclusivity.

From your friends at Univision Communications Inc. A LEADER. AN ICON. A LEGEND. A ROLE MODEL. A GLASS CEILING BREAKER. A TRAILBLAZER... AND, MOST CERTAINLY, A DRIVING FORCE FOR OUR INDUSTRY! Congratulations from all your peers at the Culture Marketing Council for your much-deserved recognition as AAF’s Advertising Hall of Fame inductee and Recipient of the David Bell Award for Industry Service. You make us all proud!

Driven Miss Daisy.indd 1 4/9/18 3:00 PM 180490_CORP_CONGRATS_HALL_OF_FAME_AD 04/03/18 04:23:42 PM RDOUTT PDFX1A LIVE: 6.5” X 9.5” • TRIM: 7” X 10” • BLEED: 7.25” X 10.25” BLEED TRIM

LIVE 5 10 DISCOVERY IS PROUD TO SUPPORT THE 25 50

AMERICAN ADVERTISING 75

FEDERATION 100

WE SALUTE THIS YEAR’S INDUCTEES FOR THEIR SIGNIFICANT ACHIEVEMENTS AND CONTRIBUTIONS TO THE ADVERTISING INDUSTRY

BLACK THETOP. PATHTO YOUROWN FOLLOWING LATIONSON CONGRATU

ANDREBELS.Steve Hayden Kenneth I. Chenault Paul Polman TERS, Beth Comstock Daisy Exposito-Ulla George Lois DISSEN Arthur O. Sulzberger, Jr. MISTS, Lois Wyse NONCONFOR PRIZED DAVIDALWAYS 69TH ANNUAL ADVERTISING HALLOF FAME®

STEVE HAYDEN Retired Vice Chair and Chief Creative Officer, Ogilvy & Mather Worldwide

Steve is one of the most celebrated As a member of Ogilvy’s Worldwide and admired creative leaders in adver- Board, Steve drove the agency’s engage- tising today. He began his career at the ment with digital media, setting the scene end of the Mad Men era as a junior for the firm to become a leader in interac- copywriter in Detroit for General Motors. tive advertising. He was an early proponent of After honing his craft at a number of agencies integrated communications, and remains an early on accounts as diverse as Toyota and Treesweet, adopter of advertising and technology innovations. Steve was recruited to Chiat-Day where he and Lee Clow Steve serves on several boards including: Interlochen made advertising history as co-creators of the “1984” Center for the Arts, a world-class music and arts school; campaign for Apple. Damon Runyon Cancer Research Foundation, an organiza- In 1986, Steve moved to BBDO to become Chairman/ tion responsible for 20% of the most important cancer CEO of West Coast operations, where he led the team treatment breakthroughs of the past decade; and, that sustained Apple as an iconic brand, at the same time Goal4Africa, a charity dedicated to applying technology to tripling the size of the agency, adding accounts like Sega, improve healthcare in rural Africa. He was an angel inves- Pioneeer Electronics, Dodge and Pizza Hut. tor of HighTower, and creator of the company’s name, look and brand standards. In 1994, Ogilvy asked Steve to join the agency as “brand steward” for the newly won IBM global account. While He is a sought-after speaker for industry and client forums leading IBM’s renewal, Steve crafted campaigns for other around the world, and a valued advisor to startups and major brands including American Express, Kodak, Motorola, established enterprises across industries. In demand as a Dove, Cisco, AT&T and SAP. His contributions have earned guide and mentor to creative professionals, Steve has him almost every major award and accrued an enormous synthesized much of what he has learned over his four- amount of recognition for the agency. decade career into useful frameworks such as his infamous mandala (www.haydensmandala.com).

AMERICAN ADVERTISING FEDERATION® Solving for the 90% IBM honors of commerce that and celebrates happens in-store today’s thinkers.

Congratulations to all the 2018 Advertising GroundTruth is the leading global technology platform Hall of Fame inductees. driving offline visits and sales leveraging location as the primary source of intent.

Learn how: visit www.groundtruth.com @groundtruthco IBM, the IBM logo, and Let’s put smart to work are trademarks or registered trademarks of International Business Machines Corporation registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at ibm.com/legal/copytrade.shtml. © Copyright IBM Corporation 2018. P32789 Solving for the 90% IBM honors of commerce that and celebrates happens in-store today’s thinkers.

The 2018 Kenneth I. Chenault American Express Company

Beth Comstock GE

AdvertisingDaisy Expósito-Ulla d expósito & Partners

Steve Hayden Ogilvy & Mather Worldwide

HallGeorge of Lois Good Karma Creative

Paul Polman Unilever

FameArthur O. Sulzberger, Jr. The New York Times Company

Lois Wyse (1926-2007) Wyse Advertising

HonoreesJohnson & Johnson Corporate Inductee

We are proud to toast your achievements.

AA_CongratsAd_AHoF_2018.indd 1 3/30/18 1:22 PM With loving remembrance of Mrs. Engle, my public school teacher who sent me to the High School of Music & Art, and Herschel Levit, my college professor who threw me out of Pratt and got me my first job as a designer for the great Reba Sochis.

George Lois

AAF Program ad.indd 1 3/23/18 11:04 AM 69TH ANNUAL ADVERTISING HALLOF FAME®

GEORGE LOIS Creative Director, Good Karma Creative

George Lois was born in New York problems, solutions, foibles, and prom- City in 1931. Most people assume he ises of life. Indeed, most astute media has a shortened Greek name–but it critics recognize Lois as a pioneering has been traced back to the year 265 avant-garde mover of the culture. B.C. in Greece when his family name was His hybrid talents as a graphic designer and originally “Logos.” In ancient Greek, “logos” cultural provocateur manifested themselves in his meant “word, reason, speech–an actively expressed iconic Esquire covers of the 1960s, now housed in the creative thought.” Obviously, his earliest ancestor was a collection of the Museum of Modern Art in New York. philosopher or orator– a wordmeister with a gift for gab, Throughout his action-packed career, he has authored and the balls to stand up for it. nine seminal books on mass communications. George Lois is an advertising legend and the creator of Perhaps, Graydon Carter, the former editor of Vanity Fair, Big Idea advertising. During his career, Lois has created an summed him up best when he wrote, “George Lois has a astonishing array of breakthrough ad campaigns that have genius for compressing subversive ideas –ideas that were meshed high-minded design with hard-core sell. raw, incendiary, even revolutionary–into compact powder Lois is advertising’s most famous art director. Time maga- kegs, into magazine covers that were instant classics, and zine called Lois “A media renaissance man...an iconoclas- into advertising icons. He was, and remains, the Bob Dylan, tic genius...a legendary advertising guru.” He founded the the Norman Mailer, the Muhammad Ali of his field. He Creative Revolution that spawned modern advertising, floated like a butterfly and stung like a bee.” as his iconoclastic talent created icons—dramatizing the

AMERICAN ADVERTISING FEDERATION® A great, big Viacom congrats to the 2018 Advertising Hall of Fame inductees.

Thank you, all of you, for everything. THIS NAME BELONGS TO ONE OF THE GREAT AMERICAN ADVERTISING LEGENDS:

G _ _ _ _ _ L _ _ _

In 1985, a pioneering art director created an infamous billboard ad known as “The Hangman” for a young designer to put in Times Square. THIS LOGO IS NOW KNOWN ALL OVER THE WORLD

CONGRATULATIONS GEORGE LOIS ON YOUR INDUCTION INTO THE ADVERTISING HALL OF FAME! Well earned.

Congratulations to all of tonight’s inductees from your friends at

UNILEVER CONGRATULATES THE 2018 ADVERTISING HALL OF FAME INDUCTEES 69TH ANNUAL ADVERTISING HALLOF FAME®

PAUL POLMAN Chief Executive Officer, Unilever

Paul Polman has been CEO of Unilever “Better Business, Better World”, maps since January 2009. Under his leader- the economic prize for companies that ship Unilever has an ambitious vision to align with the Goals. Paul is also a mem- fully decouple its growth from overall ber of the recently launched Coalition environmental footprint and increase its for Inclusive Capitalism Project, and a positive social impact through the Unilever Counsellor of One Young World. Since 2010, Sustainable Living Plan. Paul has been a non-executive director of the Dow Chemical Company. Paul actively seeks cooperation with other companies to implement sustainable, long-term business strategies In recognition of his contribution to responsible business, and drive systemic change. He is Chairman of the World Polman has received numerous awards and accolades Business Council for Sustainable Development, a mem- including the Rainforest Alliance Lifetime Achievement ber of the International Business Council of the World Award (2014), the Oslo Business for Peace Award (2015), the Economic Forum, a member of the B Team and sits on UN Environment Programme’s Champion of the Earth the Board of the UN Global Compact and the Consumer Award (2015) and the Singapore Government Public Service Goods Forum, where he co-chairs the Sustainability Star (2016). In 2016, he received France’s Chevalier de la Committee. Légion d’Honneur, in recognition of his efforts in galvanising business action on sustainability and for his involvement Paul’s commitment to long-term, sustainable capitalism is during the historic 2015 UN Climate Change Conference reflected in his position as a member of the Global Board (COP21) in Paris. of Directors of Financing Capitalism for the Long-Term (FCLT), whose report, “Measuring the Economic Impact He earned a BBA/BA from the University of Groningen, of Short-Termism” provides evidence that a long-term Netherlands, in 1977 and an MA Economics and MBA approach can lead to superior performance for revenue finance/international marketing from the University of and earnings, investment, market capitalization, and job Cincinnati in 1979. He has been awarded honorary degrees creation. from a number of Universities, including Northumbria, Liverpool, Groningen, Cincinnati, and an honorary Paul has played a significant role first in developing the Doctorate of Science from the University of Cranfield. Sustainable Development Goals, and now in promoting action towards their delivery as a member of the SDG Paul is married with three children. In a personal capacity, Advocacy Group. His commitment to the SDGs inspired he is Chairman of Perkins School for the Blind him and others to establish the Business and Sustainable International Advisory Board and serves as President of Development Commission, whose flagship report, the Kilimanjaro Blind Trust.

AMERICAN ADVERTISING FEDERATION® Here’s to the 2018 Hall of Fame inductees — Arthur, Beth, George, Lois, Kenneth, Steve, Paul, David Bell Award Recipient Daisy Expósito-Ulla, and everyone at Johnson & Johnson—for the great work you’ve done and the great work you’ll inspire www.dentsuaegisnetwork.com in the generations that follow.

WE SALUTE YOU

Kenneth I. Chenault Beth Comstock Daisy Expósito-Ulla

Steve Hayden George Lois Paul Polman

Arthur O. Sulzberger, Jr. Lois Wyse (Posthumous) Corporate Inductee

Meredith applauds the 2018 Advertising Hall of Fame honorees. Your extraordinary contributions have impacted the media industry tremendously.

AHOF Meredith Ad 7x10 040618.indd 1 4/6/18 1:38 PM WE SALUTE YOU

Kenneth I. Chenault Beth Comstock Daisy Expósito-Ulla THE DEFINITIVE MEDIA BRAND OF THE NEW GENERATION

Steve Hayden George Lois Paul Polman 50+ million audience - Award Winning Studio - Premium Media Custom Programming - Linear Extension - Experiential

TO LEARN MORE, CONTACT US: Arthur O. Sulzberger, Jr. Lois Wyse (Posthumous) Corporate Inductee [email protected]

Meredith applauds the 2018 Advertising Hall of Fame honorees. Your extraordinary contributions have impacted the media industry tremendously. FOLLOW US @UPROXX

AHOF Meredith Ad 7x10 040618.indd 1 4/6/18 1:38 PM The New York Times Company Salutes Arthur O. Sulzberger Jr. and the other 2018 AAF Advertising Hall of Fame honorees

Kenneth I. Chenault Former Chairman and Chief Executive Officer, American Express; Chairman and Managing Director, General Catalyst Beth Comstock Former Vice Chair, GE Daisy Expósito-Ulla Chairman and Chief Executive Officer, d expósito & Partners (Recipient of the David Bell Award for Industry Service) Steve Hayden Retired Vice Chairman, Global Chief Creative Officer, Ogilvy & Mather Worldwide George Lois Creative Director, Good Karma Creative Paul Polman Chief Executive Officer, Unilever Arthur O. Sulzberger Jr. Chairman, The New York Times Company Lois Wyse (1926–2007) Founder, Wyse Advertising 2018 Corporate Honoree Johnson & Johnson 69TH ANNUAL ADVERTISING HALLOF FAME®

ARTHUR O. SULZBERGER, JR. Chairman, The New York Times Company The New York Times Company Salutes

Arthur O. Sulzberger, Jr. served as assistant publisher and, a year later, Arthur O. Sulzberger Jr. publisher of The New York Times from deputy publisher, overseeing the news 1992 to 2017. In his quarter-century as and business departments. In both publisher, he transformed The Times into capacities, he was involved in planning and the other 2018 AAF an international, digital-first news organiza- The Times’s automated color printing and tion with a global audience of more than 130 distribution facilities in Edison, N.J., and at Advertising Hall of Fame million people and 3.5 million paid subscriptions. College Point in Queens, N.Y., as well as the cre- Early in his tenure, he led the push to take the paper ation of the six-section color newspaper. national and, in 1996, launched nytimes.com. Under his Sulzberger was chairman of the board of New York leadership, The Times won 60 Pulitzer Prizes, doubling honorees Outward Bound Schools and a member of the board of the paper’s total Pulitzer count. North Carolina Outward Bound. He also helped found Sulzberger joined The Times in 1978 as a correspondent in and was chairman of the Times Square Alliance. He cur- Kenneth I. Chenault its Washington bureau. He moved to New York as a rently serves on the board of the Mohonk Preserve. Former Chairman and Chief Executive Officer, metro reporter in 1981 and was appointed assistant metro Before coming to The Times, Sulzberger was a reporter American Express; Chairman and Managing editor later that year. From 1983 to 1987, he worked in a with The Raleigh (N.C.) Times from 1974 to 1976, and a Director, General Catalyst variety of business departments, including production London correspondent for The Associated Press from and corporate planning. In January 1987, he was named Beth Comstock 1976 to 1978. He is a graduate of Tufts University. Former Vice Chair, GE Daisy Expósito-Ulla Chairman and Chief Executive Officer, d expósito & Partners (Recipient of the David Bell Award for Industry Service) Steve Hayden Retired Vice Chairman, Global Chief Creative Officer, Ogilvy & Mather Worldwide George Lois Creative Director, Good Karma Creative Paul Polman Chief Executive Officer, Unilever Arthur O. Sulzberger Jr. Chairman, The New York Times Company Lois Wyse (1926–2007) Founder, Wyse Advertising 2018 Corporate Honoree 67 Johnson & Johnson AMERICAN ADVERTISING FEDERATION® CONGRATULATIONS Congratulations TO THE 2018 ADVERTISING HALL OF FAME INDUCTEES to the 2018

KENNETH I. CHENAULT Advertising BETH COMSTOCK DAISY EXPÓSITOULLA Hall of Fame STEVE HAYDEN GEORGE LOIS PAUL POLMAN honorees ARTHUR O. SULZBERGER, JR. LOIS WYSE

CORPORATE INDUCTEE: JOHNSON & JOHNSON

Untitled-1 1 4.4.2018 г. 18:09:01 ч. Congratulations to the 2018 Advertising Hall of Fame honorees

We’re proud to honor all the inductees to the 2018 Advertising Hall of Fame.

Kenneth I. Chenault Beth Comstock Daisy Expósito-Ulla Steve Hayden George Lois Paul Polman Arthur O. Sulzberger Jr. Lois Wyse Johnson & Johnson

© 2018 The Travelers Indemnity Company. All rights reserved. Travelers and the Travelers Umbrella logo are registered trademarks of The Travelers Indemnity Company in the U.S. and other countries. CP-9341 New 4-18 WE JOIN IN HONORING THE 2018 AAF ADVERTISING HALL OF FAME INDUCTEES

Kenneth I. Chenault

Beth Comstock

Daisy Expósito-Ulla

Steve Hayden

George Lois

Paul Polman

Arthur O. Sulzberger Jr.

Lois Wyse

Johnson & Johnson

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SALES181116 - AAF Advertising Hall of Fame Ad 2018_FINAL.indd 1 4/6/18 1:05 PM “ Men are taught to apologize for their weaknesses, women for their strengths.”

Lois Wyse

With thanks to our forever role model. Garret Press

AdHallofFame_GarretPress_4.6.18.indd 1 4/6/18 9:27 AM 69TH ANNUAL ADVERTISING HALLOF FAME®

LOIS WYSE (1926–2007) Founder, Wyse Advertising

Co-founder and president of Wyse You Don’t Look Like a Grandmother was Advertising, Lois Wyse is best-known #1 on the New York Times Best Seller List, for writing the legendary line, “With a staying on the list for 19 weeks. She name like Smucker’s, it has to be good,” adapted it as a musical, co-wrote its lyrics, which the company has used since the and the show played nationwide, with a mid-1950s. Her work won every major adver- 13-month run at the Santa Monica Playhouse. tising award, including being named the first Her business books include Mrs. Success, a study Woman of the Year by the Cleveland Advertising Club. of women married to successful businessmen, How to Under her leadership, the agency—founded in Cleveland— Be Outrageously Successful with Women, a guide for became a creative force in New York when she commuted men understanding women in the workforce, Company weekly to run Wyse’s New York office opened in 1966. She Manners, an update on business ethics, and The Six won significant pieces of business with clients such as Figure Woman, a guide to negotiate for higher pay. Clairol, Seagram’s, American Express, Condé Nast, Gimbels For 13 years, she was a contributing editor of Good and Maidenform. She also named a small retail chain Bed, Housekeeping magazine. Millions read her monthly Bath & Beyond. Throughout her career, she maintained a column “The Way We Are,” Her writing also appeared in high profile, becoming a founding member of the Committee Vogue, Cosmopolitan and Ladies Home Journal. of 200, joining the Women’s Forum and Catalyst. She served as a director of Beth Israel Medical Center Wyse had come to New York early on to seek out and in New York City and was on the board of the work with significant leaders in advertising such as Herb Consolidated Natural Gas Co. for 19 years, where she Lubalin, who she enlisted to design the original Smucker’s founded and chaired the board’s ethics committee. She campaign and Barry Manilow, who wrote jingles for her was also a director of The Higbee Co., the Cleveland clients in Ohio. Over the years, she developed close department store, until it was sold to Dillard’s. She friendships with advertising legends Bill Bernbach, Julian attended Case Western Reserve University and Koenig and George Lois. underwrote a biennial lecture series, “Women’s Voices” Wyse authored more than sixty books, including poetry, nov- in her mother’s name at the university, to bring significant els, non-fiction and children’s books. Many became best- women writers to campus. sellers, including Love Poems for the Very Married. Funny,

AMERICAN ADVERTISING FEDERATION®

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You’ve set the bar high. We’ll use it as a ladder.

Congratulations to all women inductees into the Advertising Hall of Fame, past and present. We hope that your inspiration, leadership, and encouragement of the next crop of talent will fill our future celebrations with more strong women like you.

Safety: 0.125" Trim: 10"

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JUNE 6–9 | CHICAGO ADMERICA AAF’S NATIONAL CONFERENCE

JUNE 6 | CHICAGO MOSAIC AWARDS & GALA DINNER

JUNE 7 + 8 | CHICAGO NATIONAL STUDENT ADVERTISING COMPETITION

JUNE 8 | CHICAGO AMERICAN ADVERTISING AWARDS & GALA DINNER

JUNE–JULY | ATLANTA, CHICAGO, NEW YORK, DC ADCAMP

OCTOBER 19 + 20 | CHICAGO STUDENT ADVERTISING CAREER CONFERENCE

NOVEMBER 13 | NEW YORK ADVERTISING HALL OF ACHIEVEMENT

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