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ADVERTISING HALLOF FAME® INDUCTION CEREMONIES & GALA DINNER Medialink Advertising Hall of Fame Copy.Pdf 1 3/28/2018 11:44:39 AM 69TH ANNUAL ADVERTISING HALLOF FAME® INDUCTION CEREMONIES & GALA DINNER MediaLink Advertising Hall of Fame copy.pdf 1 3/28/2018 11:44:39 AM C M Y CM MY CY CMY K MediaLink Advertising Hall of Fame copy.pdf 1 3/28/2018 11:44:39 AM 69TH ANNUAL ADVERTISING HALLOF FAME® WELCOME It is our great honor and pleasure to welcome you to the 69th Annual Advertising Hall of Fame Induction Ceremonies. Tonight, we induct an impressive new Class of industry legends into the Hall, taking their rightful places among the greats of our industry inducted over the last nearly 70 years. Throughout their groundbreaking careers, these inductees have distinguished themselves with outstanding, nationally- and globally-recognized professional achievements; remarkable innovations that have changed our industry and our culture; and exceptional volunteer work both within the advertising industry and in their communities. We are proud to celebrate the diversity of this year’s Class of inductees. Their pioneering work contributed greatly to our industry recognizing that an inclusive industry is a more innovative industry and will drive future success. C The Advertising Hall of Fame Class of 2018 is Kenneth I. Chenault, Former Chairman and Chief Executive M Officer, American Express Company; Chairman and Managing Director, General Catalyst;Beth Comstock, Y Former Vice Chair, GE; Daisy Expósito-Ulla, Chairman and Chief Executive Officer, d expósito & Partners; CM Steve Hayden, Retired Vice Chair and Global Chief Creative Officer, Ogilvy & Mather Worldwide; George Lois, MY Creative Director, Good Karma Creative; Paul Polman, Chief Executive Officer, Unilever;Arthur O. Sulzberger Jr., Chairman, The New York Times Company; and Lois Wyse (1926-2007), Founder, Wyse Advertising. CY CMY Daisy Expósito-Ulla is also the recipient of the David Bell Award for Industry Service, which recognizes extraordinary and unique contributions and service to the advertising community and industry as a whole. K We are pleased to announce the 2018 corporate inductee to the Advertising Hall of Fame, Johnson & Johnson. They have been a part of the American story since the 1800s. Their advertising evokes the best of who we are, the things that bind us together: community, families, parents and children, love and caring. The company has been a forerunner in recognizing and celebrating the diversity of our nation and the importance of good corporate citizenship, running its ads in 15 different languages in the early 1900s to reach newly-arrived immigrants, and creating in 1943 one of the world’s first statements of social responsibility for a corporation, called “Our Credo”, which remains on prominent display at Johnson & Johnson’s World Headquarters to this day. And of course, we want to extend our most sincere thanks to all of our sponsors, presenters, and guests. Without you, this celebration of advertising’s legends would not be possible. Congratulations again to all of tonight’s honorees. James Edmund Datri Kim Kelleher Wenda Harris Millard Bill Hagelstein President and CEO Chair, AAF Board of Directors Chair, Advertising Hall of Fame Vice Chair, Advertising Hall of Fame American Advertising Federation Chief Business Officer-Innovation Collection Vice Chairman President and CEO Condé Nast MediaLink RPA 5 AMERICAN ADVERTISING FEDERATION® Create what’s next We revolutionized the internet and we’ll never stop learning. Congratulations to the 2018 Advertising Hall of Fame inductees from Oath. 69TH ANNUAL ADVERTISING HALLOF FAME® PROGRAM WELCOME REMARKS James Edmund Datri, President and CEO, American Advertising Federation Kim Kelleher, Chair, AAF Board of Directors; Chief Business Officer-Innovation Collection, Condé Nast Wenda Harris Millard, Chair, Advertising Hall of Fame; Vice Chairman, MediaLink Bill Hagelstein, Vice Chair, Advertising Hall of Fame; President and CEO, RPA Create INDUCTION CEREMONIES Induction of Johnson & Johnson, pg. 17 Award Accepted by Alex Gorsky, Chairman and Chief Executive Officer, Johnson & Johnson Presented by Kasha Cacy CEO, U.S. UM what’s next Induction of Kenneth I. Chenault, Former Chairman and Chief Executive Officer, American Express Company; Chairman and Managing Director, General Catalyst, pg. 27 Presented by Elizabeth Rutledge, Chief Marketing Officer, American Express We revolutionized the internet Induction of Beth Comstock, Former Vice Chair, GE, pg. 31 and we’ll never stop learning. Presented by Andrew Robertson, President and Chief Executive Officer, BBDO Worldwide Induction of Daisy Expósito-Ulla, Chairman and Chief Executive Officer, d expósito & Partners, pg.37 Recipient of the David Bell Award for Industry Service Congratulations to the 2018 Advertising Presented by David Bell, Former CEO, Interpublic Group; Senior Advisor, Oath; Advertising Hall of Fame Class of 2007 Hall of Fame inductees from Oath. and Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises Induction of Steve Hayden, Retired Vice Chair and Chief Creative Officer, Ogilvy & Mather Worldwide, pg.47 Presented by Shelly Lazarus, Chairman Emeritus, Ogilvy; Advertising Hall of Fame Class of 2013 Induction of George Lois, Creative Director, Good Karma Creative, pg. 53 Presented by Jon Tracosas, President, JT Associates Induction of Paul Polman, Chief Executive Officer, Unilever, pg.59 Presented by Michael I. Roth, Chairman and Chief Executive Officer, Interpublic Group Induction of Arthur O. Sulzberger, Jr., Chairman, The New York Times Company, pg. 65 Presented by A.G. Sulzberger, Publisher, The New York Times Induction of Lois Wyse (1926-2007), Founder, Wyse Advertising, pg. 71 Award Accepted by Katherine Wyse Goldman, Founder, Creative Director, The Very Thing and Rob Wyse, Chief Marketing Officer, HealthMine Presented by Dr. William F. Baker, Distinguished Professor Media and Entertainment, IESE Business School, Barcelona, Spain CLOSING REMARKS James Edmund Datri, President and CEO, American Advertising Federation AFTER PARTY ON THE MEZZANINE 7 AMERICAN ADVERTISING FEDERATION® Congratulations 2018 Hall of Fame Inductees 100,000+ Members. 100+ Countries. Join past and future Hall of Fame Members on marketing’s fastest growing community 69TH ANNUAL ADVERTISING HALLOF FAME® IN APPRECIATION DIAMOND SPONSOR PLATINUM SPONSORS GOLD SPONSORS SILVER SPONSORS TRADE MEDIA SPONSOR BRONZE SPONSORS 72andSunny ◆ Dentsu Aegis Network ◆ d expósito & Partners ◆ Discovery, Inc. ◆ Edelman ◆ GE ◆ Good Karma Creative Google ◆ GroundTruth ◆ Hyatt Hotels Corporation ◆ IBM ◆ J. Walter Thompson ◆ Interlochen Center for the Arts LATV Networks–Entravision ◆ Meredith Corporation ◆ OMD ◆ R/GA ◆ Spanish Broadcasting System ◆ Spotify ◆ Turner Twitter ◆ Univision Communications, Inc. ◆ VaynerMedia ◆ Viacom SPONSORS AS OF 4/9/18 9 AMERICAN ADVERTISING FEDERATION® Condé Nast Celebrates The American Advertising Federation and the 2018 Hall of Fame honorees 69TH ANNUAL ADVERTISING HALLOF FAME® COUNCIL OF JUDGES CHAIR Wenda Harris Millard,+ MediaLink VICE CHAIR Bill Hagelstein, RPA EXECUTIVE COMMITTEE Jack Bamberger, Oath Christoph Becker, gyro Brian Benedik, Spotify Christian Borges, true[X] Kirsten Flanik, BBDO New York James R. Heekin lll, Grey Group Lisa Ryan Howard, The New York Times Kim Kelleher,+ Condé Nast Jacki Kelley,+ Bloomberg Media Ross Martin,+ Blackbird Global Renetta McCann, Leo Burnett Nancy Rabstejnek Nichols, Weber Shandwick/IPG Kalina Nikolova, Viacom Bob Pittman,* iHeartMedia, Inc. Amanda Richman, Wavemaker Keith Turco, Ogilvy & Mather Tiffany R. Warren,+ Omnicom Group; ADCOLOR Ron Young, Shocase COUNCIL OF JUDGES John Boiler, 72andSunny Rick Boyko,* Ogilvy & Mather NA; Sparkstarters Meredith Brace, Fox Networks Group Peggy Conlon,* The Advertising Council Ed Erhardt,+ ESPN Eric Hadley,+ GroundTruth Marcus Harper, Quantcast David Messinger Carter Murray, FCB Jack Rooney,+ Ogilvy & Mather Chicago Wally Snyder,* American Advertising Federation Steve Stoute,+ Translation Carol H. Williams,* Carol H. Williams Advertising *Advertising Hall of Fame Member +Advertising Hall of Achievement Member 11 AMERICAN ADVERTISING FEDERATION® We love your work. Congratulations to all of the Advertising Hall of Fame Inductees. From your friends at 69TH ANNUAL ADVERTISING HALLOF FAME® HISTORY & CRITERIA Induction into the Advertising Hall of Fame is the most CORPORATE INDUCTION CRITERIA prestigious honor bestowed in the advertising industry, The AAF President and CEO, AAF Chairman of the recognizing legendary individuals and corporations who Board, and Advertising Hall of Fame Chair nominate have raised the standard for advertising excellence. one corporate organization annually for consideration by the Council of Judges. Recipients of this honor will, Since its inception, 253 advertising legends and eight among other achievements, have made a significant and iconic global companies have been elected to the positive impact on the industry through innovative and Advertising Hall of Fame. forward thinking. The council of judges and its executive committee are The organization must meet the following criteria: appointed each year by the President of the American Advertising Federation and the Chair of the Advertising • Operational for at least 25 years or a pioneer in Hall of Fame. These distinguished industry executives are their area of business. chosen from the ranks of advertisers, agencies, media • Advanced the advertising industry through the organizations and academic institutions. The council of execution of innovative marketing strategies. judges considers the
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