NCR Corporation Logo Food Lion Installs NCR Copient Interactive Direct Marketing Solution in New Bloom Concept Stores
June 1, 2004
ATLANTA--(BUSINESS WIRE)--June 1, 2004--
Touchscreen, Web-based displays support new brand's approach to enhancing shopper interaction and customer service
Food Lion LLC, one of the largest supermarket chains in the United States, today announced it will install NCR Copient interactive marketing devices from NCR Corporation (NYSE:NCR) in its five new Bloom pilot stores.
"The NCR Copient solution complements Bloom's mission to better serve customers by providing a simple, hassle-free shopping experience," said Food Lion Vice President of Business Strategy Robert Canipe. "Bloom is testing some of the proven leading-edge technologies in the retail industry. The objective behind the technologies is to enhance the shopping experience and help customers find products, get information and check out with greater ease."
A complete hardware and software solution, the Copient devices will be placed at each checkout lane and at customer information stations throughout the store, enabling shoppers to check prices, locate products, monitor scrolling receipts and view advertisements.
Beyond providing product information, the multifunctional Copient devices will enable Bloom to deliver targeted promotional content, relevant offers and customer service applications, making shopping more convenient and productive.
"The Copient solution is a perfect fit for the new Bloom stores, which are clearly designed with customer convenience in mind," said NCR Director of Food Industry Marketing Alan Couch. "It puts more information at the fingertips of their customers."
The pilot stores, all scheduled to open by the end of 2004 in the Charlotte, N.C., area, are named, "Bloom, A Food Lion Market(TM)." The first Bloom store opened May 26.
NCR Copient recently received an award from the Global Electronic Marketing Conference, held to recognize excellence in electronic marketing.
About Food Lion
Food Lion LLC is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE:DEG). Food Lion operates more than 1,200 stores under the Food Lion, Bloom and Reid's names. The company employs approximately 73,000 associates delivering quality products, low prices and service to customers in 11 Southeast and Mid-Atlantic states.
About NCR Corporation
NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata(R) data warehouses and IT services provide Relationship Technology(TM) solutions that maximize the value of customer interactions and help organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,900 people worldwide.
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CONTACT: NCR Corporation Caroline Rose, 770-623-7608 [email protected]
SOURCE: NCR Corporation