WWW.IBISWORLD.COM Supermarkets & Grocery Stores in the US April 2019 1
Shop smart: Increasing premium brand sales and healthy eating trends will spur growth
This report was provided to Illinois SBDC (2133312863) by IBISWorld on 28 June 2019 in accordance with their license agreement with IBISWorld
IBISWorld Industry Report 44511 Supermarkets & Grocery Stores in the US April 2019 Darshan Kalyani
2 About this Industry 18 International Trade 31 Whole Foods Market Inc. 2 Industry Definition 19 Business Locations 31 Wakefern Food Corporation 2 Main Activities 32 Walmart Inc. 2 Similar Industries 21 Competitive Landscape 3 Additional Resources 21 Market Share Concentration 33 Operating Conditions 21 Key Success Factors 33 Capital Intensity 4 Industry at a Glance 22 Cost Structure Benchmarks 34 Technology and Systems 23 Basis of Competition 35 Revenue Volatility 5 Industry Performance 24 Barriers to Entry 35 Regulation and Policy 5 Executive Summary 25 Industry Globalization 36 Industry Assistance 5 Key External Drivers 7 Current Performance 26 Major Companies 37 Key Statistics 9 Industry Outlook 26 The Kroger Co. 37 Industry Data 12 Industry Life Cycle 27 Albertsons Companies LLC 37 Annual Change 28 Publix Super Markets Inc. 37 Key Ratios 14 Products and Markets 29 Ahold Delhaize 38 Industry Financial Ratios 14 Supply Chain 30 HEB Grocery Company LP 14 Products and Services 30 Meijer Inc. 39 Jargon & Glossary 16 Demand Determinants 30 ALDI US 17 Major Markets 31 Trader Joe’s www.ibisworld.com | 1-800-330-3772 | [email protected] WWW.IBISWORLD.COM Supermarkets & Grocery Stores in the US April 2019 2 About this Industry
Industry Definition The Supermarkets and Grocery Stores fresh and prepared meats, poultry and industry makes up the largest food retail seafood, canned and frozen foods, fresh channel in the United States. fruits and vegetables and various dairy Establishments in this industry retail products. Delicatessens primarily general lines of food products, including retailing food are also included.
Main Activities The primary activities of this industry are Retailing a general line of food Retailing health and beauty products
The major products and services in this industry are Beverages Dairy products Drugs and health products Fresh and frozen meat Frozen foods Fruit and vegetables Other foods Other nonfood items
Similar Industries 44512 Convenience Stores in the US Establishments in this industry primarily retail a limited line of goods, known as convenience stores or food marts (except those with fuel pumps).
44611 Pharmacies & Drug Stores in the US Establishments in this industry retail a range of prescription and over-the-counter medications, health and beauty items, toiletries and consumable goods directly to consumers on a walk-in basis.
44711 Gas Stations with Convenience Stores in the US Establishments in this industry primarily retail automotive fuels in combination with a convenience store or food mart.
45291 Warehouse Clubs & Supercenters in the US Establishments in this industry wholesale general groceries (but not as their primary activity), as well as general lines of new merchandise.
45439 Direct Selling Companies in the US Establishments in this industry retail frozen food and freezer plans via direct sales to residential customers.
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About this Industry
Additional Resources For additional information on this industry www.fmi.org Food Marketing Institute www.nationalgrocers.org National Grocers Association www.supermarketnews.com Supermarket News www.nacsonline.com The Association for Convenience & Fuel Retailing www.worldbank.org The World Bank
IBISWorld writes over 1000 US industry reports, which are updated up to four times a year. To see all reports, go to www.ibisworld.com
Provided to: Illinois SBDC (2133312863) | 28 June 2019 WWW.IBISWORLD.COM Supermarkets & Grocery Stores in the US April 2019 4 Industry at a Glance Supermarkets & Grocery Stores in 2019
Key Statistics Revenue Annual Growth 14–19 Annual Growth 19–24 Snapshot $654.6bn 0.9% 1.0% Profit Wages Businesses $10.5bn $66.5bn 42,470
Revenue vs. employment growth Per capita disposable income Market Share The Kroger Co. 4 4 16.4% 3 2 Albertsons 2 Companies LLC 0 9.7% 1 % change % change -2 Publix Super 0 Markets Inc. -1 -4 5.7% Year 11 13 15 17 19 21 23 25 Year 12 14 16 18 20 22 24 Revenue Employment SOURCE: WWW.IBISWORLD.COM p. 26 Products and services segmentation (2019) 3.7% 5.5% Fruit and Key External Drivers Drugs and vegetables Per capita disposable health products income 6.4% Agricultural price index Frozen foods 35.0% Urban population 9.1% Other foods Healthy eating index Fresh and frozen meat
9.4% Other nonfood items
p. 5 12.8% Dairy products 18.1% Beverages SOURCE: WWW.IBISWORLD.COM
Industry Structure Life Cycle Stage Mature Regulation Level Medium Revenue Volatility Low Technology Change Medium Capital Intensity Low Barriers to Entry Medium Industry Assistance Low Industry Globalization Low Concentration Level Low Competition Level High
FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIX ON PAGE 37
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Executive Summary The Supermarkets and Grocery Stores toward limited assortment and fresh industry has grown over the five years to format stores like Aldi and Trader Joe’s 2019, benefiting from a strengthening that provide a simpler layout and economy. As per capita disposable primarily sell less costly store-brand income increased during the period, products. Due to increased competition many consumers shifted to premium, from a variety of retailers, many large organic and all-natural brands, helping national grocery chains offered big lift industry revenue. Conversely, discounts and promotions to drive foot inflationary food costs have caused many traffic to their stores and strengthen consumers to continue purchasing consumer loyalty. Large operators also private-label brands over the past five engaged in a variety of mergers and years. While a shift toward more generic acquisitions, as the saturated market goods curbs revenue growth, it helps prevented organic growth. Due to high operators maintain profit margins, as consolidation costs and intense price store brands are less costly to produce competition, industry profitability is expected to increase only slightly during the period. Large operators engaged in a variety of mergers Over the five years to 2024, the and acquisitions, as the saturated market industry is anticipated to grow steadily, resulting from rising prevented organic growth discretionary income and consumer preferences. As health concerns than national brands. Overall, industry intensify, more consumers will seek revenue is expected to grow an all-natural and organic products. annualized 0.9% to $654.6 billion over Operators are also anticipated to the five years to 2019, including a 1.0% benefit from steadier commodity increase in 2019 alone. markets that will cause input costs to Despite revenue growth during the rise much more conservatively than in period, industry operators experienced the past. Consequently, industry intensifying competition from alternative revenue is forecast to rise at an retailers. Consumers turned toward annualized rate of 1.0% to $687.6 warehouse clubs and supercenters, such billion over the five years to 2024. as Costco and Walmart, because of the Profit margins are expected to remain cost savings and convenience of these stable over the next five years as retailers. Mass merchandisers are able to increasing competition persists but offer lower prices due to their scale of private-label brands and more efficient operations. Consumers also shifted store layouts prevail.
Key External Drivers Per capita disposable income representing a potential opportunity for Per capita disposable income determines the industry. an individual’s ability to purchase discretionary goods and services. When Agricultural price index disposable income declines, consumers The agricultural price index measures the limit purchases to essential items and prices received by farmers for all more affordable brands, curbing industry agricultural products, including livestock revenue growth. Per capita disposable and crops. As prices increase, industry income is expected to increase in 2019, operators often raise the price of their
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Industry Performance
Key External Drivers merchandise sold to consumers, boosting increases, lifting industry revenue. In continued industry revenue. In 2019, the 2019, the urban population is anticipated agricultural price index is expected to to grow. rise. Volatility in the agricultural price index could pose a potential threat for Healthy eating index operators in the industry. As consumers become more health conscious, measured by the healthy Urban population eating index, they tend to purchase a Consumers living in urban populations greater variety of all-natural and tend to purchase groceries more organic products. Consequently, as frequently from industry establishments consumers demand a greater variety of instead of wholesale clubs and premium products, such as organic supercenters. Consequently, as more produce, industry revenue increases. In consumers live in urban areas, foot traffic 2019, the healthy eating index is to supermarkets and grocery stores expected to fall.
Per capita disposable income Agricultural price index
4 120
2 110
0 100 Index % change -2 90
-4 80 Year 12 14 16 18 20 22 24 Year 10 12 14 16 18 20 22 24
SOURCE: WWW.IBISWORLD.COM
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Industry Performance
The Supermarkets and Grocery Stores Current industry retails a variety of household Industry revenue goods and edible grocery products, Performance 4 including fresh and prepared meals, poultry and seafood, canned and frozen 3 foods and fruits and vegetables. Over the five years to 2019, industry participants 2 benefited from a strengthening domestic 1
economy and rising disposable income % change levels, which enabled consumers to 0 purchase more premium goods. The industry has also benefited from growing -1 demand for all-natural and organic Year 11 13 15 17 19 21 23 25 products during this period. Despite various economic factors that have SOURCE: WWW.IBISWORLD.COM supported industry growth, rising competition and changing consumer to increase at an annualized rate of 0.9% preferences have threatened many to $654.6 billion over the five years to operators, forcing them to generate 2019. This includes growth of 1.0% in revenue growth in new ways. Overall, 2019 alone, driven by strong growth in IBISWorld anticipates industry revenue per capita disposable income.
Growth from As with many large retail industries, leading supermarket in sales per square nontraditional store establishments in the Supermarkets and foot, sells more than 80.0% private-label formats Grocery Stores industry come in a goods, all of which are free of GMOs, multitude of shapes, sizes, formats and artificial coloring, trans fat and high- specialties. Industry operators range fructose corn syrup. While private-label from large-scale conglomerates with brands are traditionally perceived as thousands of locations to small specialty inferior, stores like Trader Joe’s have stores with a single storefront. Due to the positioned their store brands as premium diverse nature of store types, certain products without charging premium prices. types of businesses have grown faster These limited assortment stores are than others. Over the past five years, particularly popular among millennials limited assortment stores like Trader who are typically more price-sensitive and Joe’s and Aldi have experienced the most less brand-driven shoppers. rapid growth. These stores are often Per capita disposable income is located in populous areas and are much expected to rise an annualized 2.1% over more compact and efficient than the five years to 2019. Improving traditional grocery stores. Rather than discretionary income has enabled offering dozens of brands of the same consumers to purchase a wider variety of product, these stores provide a more premium grocery items, specifically selective offering. Unlike their larger organic products. Growing health and counterparts, limited-assortment stores environmental concerns have also driven sell primarily private-label products, consumers to purchase more all-natural which are both less expensive for and organic food. According to research consumers and more profitable for conducted by the Organic Trade industry operators. Trader Joe’s, the Association, over 82.0% of households
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Industry Performance
Growth from purchase organic products, and nearly Agriculture, premiums on organic fruits nontraditional store 14.0% of all fruits and vegetables and vegetables can range from as low as formats continued purchased are organic. Overall, organic 7.0% for items like spinach, to more and all-natural product sales have grown than 100.0% for some organic egg tremendously in a stagnant industry, varieties. As a result, over the past five increasing 8.4% in 2016 alone (latest data years, fresh-format stores like Whole available). Consequently, industry Foods and Fresh Market have expanded participants have benefited from the due to strong demand for their sale of organic goods, which are premium organic products. These sourced at similar prices as nonorganic stores offer an extensive array of foods and then priced at a premium. organic and specialty foods not According to the US Department of available at traditional grocers.
Competitive Due to the nondiscretionary nature of environment industry products, operators experience a Large-scale traditional steady level of demand for food and nonfood items. However, alternative grocers have struggled retail stores, such as convenience stores, to compete with limited- dollar stores and mass merchandisers, assortment stores also offer goods similar to those of traditional grocery stores like Kroger and Albertsons. In recent years, supercenters struggled to compete. Over the past five and warehouse clubs have obtained a years, companies like Kroger and greater share of the food retailing market. Albertsons struggled to generate growth Mass merchants, such as Costco and organically and engaged in a flurry of Walmart, offer lower prices than industry merger and acquisition (M&A) activity. participants because they sell products in Rather than open up new stores, these bulk. These stores also offer convenience, large companies acquired regional as they sell a variety of nonfood items brands with a loyal local following. This such as clothing and furniture. Due to strategy enables large brands to expand evolving consumer needs, dollar stores their geographic reach without and convenience stores have also incurring high costs. Likewise, many expanded more rapidly than medium-sized operators have engaged supermarkets, according to research in M&A activity to benefit from conducted by Booz and Company. economies of scale. As a result, over the As limited-assortment stores and past five years, this traditionally department stores have flourished, fragmented industry has become large-scale traditional grocers have slightly more concentrated.
Profit and Supermarket and grocery store operators prices, have dampened the industry’s participation have benefited from rising discretionary performance. Despite rising incomes, the income and various consumer trends heightened competitive landscape has over the past five years. Yet, several forced many operators to compete based factors, including intensifying on price. Limited assortment stores that competition and volatile commodity primarily sell private-label merchandise
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Industry Performance
Profit and are able to keep prices low without many new companies from entering the participation hurting profit margins. Larger operators market. This, alongside increased continued that sell costlier national-branded items consolidation and the steady rise of online struggle to maintain margins in light of grocery services, has led the total number intense price competition. Additionally, of industry enterprises to decrease at an these large companies have been plagued annualized rate of 0.2% during the period, with high acquisitions costs, further totaling 42,470 companies. Wage growth depressing their profit margins in the has been mitigated as many operators short term. Even so, as more profitable have implemented self-checkout stations store formats popularize, average to cut wage costs. Nevertheless, rising industry margins have increased from minimum wage laws and increased hiring 1.4% in 2014 to an expected 1.6% in 2019. overall has led industry wages to increase Low profit margins and a highly at an annualized rate of 1.7% to reach competitive market have discouraged $66.5 billion in 2019.
Over the five years to 2024, the markets steady compared with the cost Industry Supermarkets and Grocery Stores spikes present during the previous Outlook industry is expected to benefit from the five-year period. However, due to continually strengthening US economy. intensifying competition from alternative As per capita disposable income rises, retailers, such as dollar stores, online shoppers will be more inclined to grocers and wholesale clubs, industry purchase premium-level, value-added operators will struggle to compete. products at retail stores. In addition to Overall, IBISWorld projects industry growing demand for premium goods, revenue to grow at an annualized rate of operators will benefit from slowly 1.0% to $687.6 billion over the five years growing input costs, as commodity to 2024.
Industry trends Shifting demographics are anticipated to significantly influence the industry over Shifting demographics are the next five years. Millennials have anticipated to significantly emerged as the most populous generation in the United States. As this group’s influence the industry disposable income rises, industry operators will increasingly cater their has increased in recent years. Accordingly, services to attract these individuals. millennials have popularized stores that sell Millennials are typically characterized as premium private-label foods such as Trader being both health conscious and value Joe’s, Aldi and Lidl, a German grocer that driven. Due to these preferences, premium opened its first US location in 2017. These private-label brands have become stores are generally smaller in size and increasingly popular among this enable shoppers to choose between a select demographic. According to Mintel, 42.0% number of high-quality products rather than of millennial grocery shoppers find private thousands of brand names. As limited label foods more innovative than branded assortment stores continue to gain market products, and about 70.0% believe that share, stores with traditional layouts will the quality of these store-brand products struggle to compete.
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Industry Performance
Industry trends Although national-scale supermarket Over the next five years, IBISWorld continued conglomerates are the most threatened expects that more supermarkets will by the popularity of limited-assortment follow this trend to appeal to a growing stores and supercenters, many other millennial demographic. industry operators are struggling to stay While some major operators will open relevant. In an attempt to compete with new limited-assortment and fresh-format Trader Joe’s and Aldi, premium grocer stores over the next five years, others will Whole Foods announced plans to open a choose to simply enhance their current line of stores aimed toward millennials. locations and product offerings. These stores would be small in size and Traditional supermarkets are exclusively offer private-label items. increasingly adding amenities like home Large national chains are also following grocery delivery, movie rental services, this trend. Ahold, a Dutch-based ATMs, dining areas and beer and wine operator with storefronts in New bars. For these companies, enhancing England and the Mid-Atlantic, is their current stores is much more cost introducing a line of limited-assortment effective than opening up a new one, stores under the brand name bfresh. especially in such a saturated market.
Online competition Over the five years to 2024, industry operators will experience heightened Online pickup services are competition from online operators. also expected to surge in During the previous five-year period, many supermarket operators shifted to popularity omnichannel offerings to stay competitive with e-tailers such as Amazon and meal services are also expected to surge in preparation startups such as Blue Apron. popularity, further threating industry This trend is expected to continue over the sales. External operators such as next five years, as e-commerce sales are Walmart have launched same-day pick expected to rise at an annualized rate of up services for online grocery orders. 8.0%, indicating a continued shift toward Additionally, e-commerce powerhouse virtual shopping. Since online grocery Amazon made its entrance into the sales are not included in the brick-and-mortar grocery market Supermarkets and Grocery Stores through its 2017 acquisition of Whole industry, the steady adoption of online Foods. Further, the company plans to grocery services will hamper industry open 2,000 Amazon Fresh stores in revenue growth in the coming years. the United States by 2026, many of In addition to competition from online which will operate without traditional grocery delivery services, online pickup check-out lines.
Profit and Merger and acquisition activity is is anticipated to be sluggish over the participation expected to continue as large operators next five years. The number of seek to benefit from economies of scale industry enterprises is forecast to rise and expand their geographic reach. at an annualized rate of only 0.5% to Due to increased competition and high 43,514 companies over the five years market saturation, enterprise growth to 2024.
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Industry Performance
Profit and Similarly, industry employment is price index, along with the increasing participation expected to rise at an annualized rate popularity of store-brand items, will continued of 1.0% to 2.9 million workers during positively affect profit, as these items earn the period. IBISWorld expects profit to higher margins. Even so, average profit remain stable at 1.6% of revenue during will be stifled by costs associated with the next five years. A rising agricultural continued merger and acquisition activity.
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Industry Performance Life Cycle Stage Industry value added is expected to underperform GDP growth in the 10 years to 2024 Industry establishment growth has stagnated Operators have focused on boosting operational efficiency through technology Industry operators retail fairly homogeneous products
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Industry Performance
Industry Life Cycle The Supermarkets and Grocery Stores nature of the industry, new operators are industry is in the mature stage of its life discouraged from entering the industry. cycle. Over the 10 years to 2024, the Furthermore, increased competition This industry industry’s contribution to the overall from supercenters and wholesale clubs is Mature economy is expected to increase at a slow has made it more difficult for many larger annualized rate of 1.5%. Comparatively, grocery chains to compete in the US GDP is forecast to rise at an industry. Since these large operators annualized rate of 2.1%. Typically, an struggle to grow organically, they have industry is considered to be declining relied on acquiring mid-sized regional when industry growth falls below GDP. competitors to boost their market share. However, supermarket and grocery The products supplied by this industry stores have historically suffered from low have largely reached saturation levels. profit margins, which lowers this The only real growth comes from the industry’s contribution to the economy. introduction of new niche market goods Additionally, intense competition in the or advances in product formulas. The food retailing sector has also contributed market for grocery products has to the industry’s slow growth. undergone little change in recent years. Characteristic of a mature industry, However, participants have benefited supermarkets and grocery store chains from growing demand for all-natural and have engaged in a substantial number of organic products. Furthermore, mergers and acquisitions over the past supermarkets have implemented five years. Consequently, during the technological changes in the form of 10-year period, the number of enterprises self-checkout aisles and automated is expected to remain the same. Due to warehouse equipment, which have low profit margins and the competitive boosted operating efficiencies.
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Supply Chain KEY BUYING INDUSTRIES 9901 Consumers in the US American households purchase various goods at supermarkets and grocery stores.
KEY SELLING INDUSTRIES 42441 Grocery Wholesaling in the US Grocery wholesalers supply a range of products to supermarkets. 42442 Frozen Food Wholesaling in the US Frozen food wholesalers supply supermarkets with frozen meals. 42443 Dairy Wholesaling in the US Dairy wholesalers supply milk and other dairy products to supermarkets and grocery stores. 42444 Egg & Poultry Wholesaling in the US Wholesalers supply eggs and poultry products to supermarkets. 42445 Confectionery Wholesaling in the US Wholesalers supply a variety of confectionery to supermarkets and grocery stores. 42446 Fish & Seafood Wholesaling in the US Wholesalers supply seafood products to industry participants. 42447 Beef & Pork Wholesaling in the US Wholesalers supply a range of red meat products to supermarkets. 42448 Fruit & Vegetable Wholesaling in the US Wholesalers supply a variety of fresh fruit and vegetables to supermarkets and grocery stores.
Products and Services Products and services segmentation (2019) 5.5% 3.7% Drugs and Fruit and health products vegetables 6.4% Frozen foods 35.0% 9.1% Other foods Fresh and frozen meat
9.4% Other nonfood items
12.8% Dairy products 18.1% Beverages Total $654.6bn SOURCE: WWW.IBISWORLD.COM
Other foods rolls, salty snacks and cold cereal. Other Other food items make up 35.0% of foods’ share of industry revenue has revenue in 2019. Other foods include expanded in recent years, driven by the bakery products, snack foods, canned growing demand for snacks and foods, pasta, condiments and ethnic food. condiments. Product innovation and new The most commonly purchased products flavors have driven demand for snacks in this segment include fresh bread and and condiments. As per capita disposable
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Products & Markets
Products and Services income improved over the past five years, annualized growth in per capita dairy continued many consumers began trading up from consumption and a greater variety of generic products to branded and premium products. For instance, Greek premium goods, such as organic and yogurt’s popularity has grown drastically gluten-free snacks. As consumers turn to in recent years, helping boost this nutrient-enhanced bread, pasta and segment’s performance. Also, new snack foods, this segment’s share of plant-based milk beverages have industry revenue is anticipated to appealed to consumers who are lactose- improve in the upcoming years. intolerant or do not consume regular dairy milk, helping drive sales among Beverages different consumer groups. This Beverages constitute 18.1% of revenue in segment’s share of industry revenue is 2019, and include both alcoholic and expected to expand over the next five nonalcoholic drinks. Carbonated years as producers introduce a variety of beverages, followed by beer and wine, new products. were the most popular by unit sales in 2015 (latest available data). Due to an Frozen foods increasingly health-conscious customer The frozen foods segment accounts for base, soda sales declined as a share of 6.4% of revenue in 2019. This segment revenue in the past five years, with per includes prepared frozen dinners, capita soft drink consumption falling at burritos, pizzas and desserts. While an annualized 2.8%. Also, demand for frozen food provides convenience and sugary beverages, such as fruit juices and great taste, demand has slightly declined drinks, has waned due to health in the years following the recession as concerns. For example, refrigerated fruit many consumers traded up to fresh food. juices and drinks sales were down 2.3% In addition, while producers have in 2015 (latest available data), according introduced a variety of healthier to Supermarket News, an industry news products, such as reduced-sodium and source. To counteract the falling demand low-fat frozen meals, health concerns for sugary beverages, manufacturers have kept consumers from purchasing introduced a variety of healthier drinks, these items. As a result, this segment’s such as lightly sweetened iced tea and share of revenue has slightly declined as kombucha, helping maintain this unit sales of frozen dinners dropped 6.4% segment’s performance. Wine in 2015 (latest data available), according consumption rates have also risen, to Supermarket News. Over the next five especially due to the widely advertised years, its share of industry revenue is health benefits of drinking small volumes anticipated to remain steady as of wine. Due to these trends, this inflationary prices for fresh food make segment’s share of revenue remained frozen goods more attractive. relatively stable over the past five years. Other nonfood items Dairy products Other nonfood items account for 9.4% of Dairy products account for 12.8% of revenue in 2019. Items include household revenue in 2019. Products in this cleaning products and utensils, hygiene segment include milk, milk alternatives products, lawn and garden items, (e.g. soy, almond and rice milk), cheese, hardware, tobacco products, pet food and yogurt and butter. This segment of supplies, automotive accessories and industry revenue has increased over the novelty items. Due to the diversified past five years, driven by a 1.3% nature of this segment, an increase in one
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Products & Markets
Products and Services segment can offset a decrease in another. accounting for 5.5% of revenue in 2019. continued Therefore, this segment’s share of The main items in this segment include revenue remained stable over the past prescription and nonprescription drugs. five years. Sales of vitamins and supplements increased over this period as a result of Fresh and frozen meat health trends. This segment has grown The fresh and frozen meats segment significantly over the past five years, as accounts for 9.1% of revenue in 2019. operators expand their product offerings Products in this segment include poultry, to compete with both industry and fish and deli items. The most commonly nonindustry operators. purchased products in this category include eggs, lunch meats and breakfast Fruits and vegetables meats. Demand for fresh meat has Fruits and vegetables, including fresh dwindled in recent years due to and frozen varieties, are expected to inflationary prices. Higher prices have account for 3.7% of revenue in 2019. caused some consumers to limit the Despite growing health concerns and the volume of meat they purchase, while popularity of fruits and vegetables, which other consumers have traded down to have encouraged consumers to eat more more affordable cuts and varieties, like leafy greens and fruits, this segment’s ground beef and frozen meat. share of industry revenue has declined in Nevertheless, this segment’s share of recent years. Moreover, over the five revenue has expanded over the past five years to 2019, the price of fruits and years because of these higher prices. Yet vegetables grew an annualized 3.5% and as the price of meat declines over the next 3.8%, respectively. Price increases have five years, this segment’s share of the caused per capita consumption of fruits industry is anticipated to decline slightly. and vegetables to decline over this period, according to the US Department Drugs and health products of Agriculture. Consequently, this Over-the-counter drugs, vitamins and segment’s share of revenue has fallen and other health and wellness products make is expected to remain relatively stagnant up another key segment of industry sales, during the next five years.
Demand Household disposable income is the most Consumers are sensitive to prices, Determinants significant demand determinant for especially during times of economic grocery purchases because it is related to uncertainty. Since very little product the frequency with which consumers differentiation exists among retailers in purchase goods from supermarkets. this industry, the price they charge for Furthermore, the level of household their products heavily drives demand. In a disposable income determines the highly saturated market, supermarkets quantity and quality of purchases. For constantly compete against each other to instance, households with relatively low expand their consumer base. For instance, levels of disposable income purchase industry participants drive foot traffic to essential goods and very few (if any) their store by offering consumer loyalty high-end grocery items. However, rewards, coupons and promotions, households with higher levels of among other specials. Also, supermarkets disposable income can vary the quality continually look to expand their product and quantity of goods they purchase. lines to appeal to a range of consumers.
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Products & Markets
Demand Convenience is also an important Especially when shopping for generic Determinants demand determinant. To remain items like bread or milk, convenience is continued competitive, supermarkets must be often the single most important factor for located in high traffic areas that are easily consumers. When pressed for time or if accessible to consumers. Consumers the need for an item is urgent, many often choose a grocery store within the consumers are often willing to sacrifice closest proximity to their home or work. lower prices for convenience.
Major Markets Major market segmentation (2019)
19.2% Households earning $70,000 or more 45.4% Households earning less than $30,000
35.4% Households earning $30,000 to $70,000
Total $654.6bn SOURCE: WWW.IBISWORLD.COM
While some operators resell their goods 2019. Consumers who fall in this income to other retailers, wholesalers and range typically buy generic brands and foodservice establishments, about 99.0% staple food items at supermarkets, such of goods are sold directly to consumers. as milk, meat and bread. Grocery Furthermore, when consumers shop at retailers experience stiff competition grocery stores and supermarkets, they from supercenters and warehouse clubs primarily purchase food and beverage for these consumers because they offer products. However, several supermarkets the convenience of one-stop-shopping. and grocery stores sell other items, such Additionally, lower-income consumers as cleaning supplies, vitamins and have increasingly turned to dollar stores supplements and personal care products to purchase a variety of goods for cost such as face wash and shampoo. The savings. Consequently, this segment’s amount consumers spend depends on share of the market has declined due to their income and gender. The following intensifying price-based competition breakdown of household income from alternative retailers. spending patterns was derived from the US Bureau of Labor Statistics’ Consumer Households earning between Expenditure Survey. $30,000 and $70,000 Households that earn between $30,000 Households earning less than $30,000 and $70,000 account for 35.4% of Households earning less than $30,000 revenue in 2019. Households within this annually account for 45.4% of revenue in segment purchase both generic and
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Products & Markets
Major Markets branded goods at supermarkets. In supermarkets to purchase weekly continued addition to groceries, households in this necessities. Higher income families often range tend to buy personal care products trade up to branded and premium and drugs from in-store pharmacies. goods, helping lift this segment’s share While some consumers in this income of industry revenue. Moreover, many group have allocated more dollars to shoppers in this income group alternative retail channels, most purchase goods for their entire family, consumers still rely on supermarkets to whereas consumers in lower income purchase their staple food and nonfood brackets purchase goods just for items. Consequently, this segment’s share themselves or a small family. of industry revenue has remained stable Consequently, consumers in this group over the past five years and is anticipated purchase a greater volume of products to remain steady in the upcoming years. per shopping trip, helping lift this segment’s share of the market. While Households earning $70,000 or more many consumers in this segment have Households earning $70,000 or more also allocated a greater portion of their account for an estimated 19.2% of dollars to alternative retailers, a rise in revenue in 2019. Families in this income disposable income levels have let high- group depend on the convenience, income consumers purchase a greater affordability and accessibility of variety of goods from supermarkets.
International Trade International trade is accounted for on retailed by operators is sourced from the manufacturing level. As a result, international locations, supermarkets do although a significant share of goods not directly import and export groceries.
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Products & Markets
Business Locations 2019