Masaryk University Faculty of Social Studies
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MASARYK UNIVERSITY FACULTY OF SOCIAL STUDIES Department of Sociology Social Media as a Threat to National Security The Role of Facebook in the Russian Protests of 2011-2012 Master‟s Thesis Evgeniya Fomenko Supervisor: Bernadette Nadya Jaworsky, Ph.D. UCO: 404898 Study Field: Sociology Year of Enrollment: 2012 Brno, 2014 I hereby declare that this thesis I submit for assessment is entirely my own work and has not been taken from the work of others save to the extent that such work has been cited and acknowledged within the text of my work. Date: Signature 2 Table of Contents Abstract ........................................................................................................................ 4 Introduction ............................................................................................................... 5 Theoretical Background and Literature Review ........................................... 7 The Cultural Turn to Social Media: Jeffrey Alexander......................................... 7 Tweeting the Protests: Social Media and Revolutions ...................................... 11 The Russian Scenario: The Internet Revolution ................................................. 16 Methodology and Methods ................................................................................. 18 Analysis ..................................................................................................................... 28 The Anatomy of Protests ............................................................................................. 28 The First Stage: “For Fair Elections” ......................................................... 28 The Second Stage: Free Pussy Riot! .......................................................... 42 Facebook as a Tool of Emergent Protest ................................................................ 48 Facebook as a Threat to National Security ............................................................ 64 Conclusions .............................................................................................................. 68 References ............................................................................................................... 70 Total Character Count: 140,829 3 Abstract The medium is the message. During the last decade people all over the world witnessed appearance and establishment of different kinds of social media and saw how they little by little had become stronger and more powerful. Being extremely accessible, they enabled any person to contribute to the creation of meaning and to express his/her will. Social media played an extremely important role in the global wave of protests, which started in 2011 with the Arab Spring. This research focuses on the Russian protests of 2011-2012 and approaches the functioning of social media from the perspective of cultural sociology, analyzing the discourse of Facebook messages and comments concerning the organization of the Russian political meetings and demonstrations. Besides the content of the messages, their number and spreading speed were also scrutinized, in order to identify the role of Facebook in the Russian “White Revolution”. The results showed that Facebook was used as one of the main tools for the organization of protests, as people had tended to express their political views via this social network. Thus, taking into account the enormous audience of social media and the scale of protests, which can be organized with their help, it can be stated that social media are becoming a powerful weapon for people, especially in times of social disturbances. Therefore, they can be considered a threat to national security. Keywords: social media, protests, Russia, discourse analysis 4 Introduction The medium is the message. For a long time people lived in the world of classical media that were established, funded, and developed by different social and political forces. The message of a particular medium was shaped by the political views and social status of its creators and owners, and it was not so hard to orient oneself in the world of various media. However, during the last decade we witnessed appearance and establishment of different kinds of social media and saw how they little by little had become stronger and more powerful. In case of social media it is no longer obvious who is responsible for creating the meaning of a particular source and it seems that any person has equal right and access to these type of media and can contribute to the creation of meaning. Taking into account the speed of the information flow in the modern technological world, such accessibility may potentially lead to many problems and even disasters on social, national, and even worldwide levels. With social media it is extremely easy to spread any false information and thus incline people to trust it. Repeated by many, especially by people whom you trust, any information becomes believable. This may cause a misunderstanding of any situation—political or social— by large groups of people and potentially lead towards the collisions based only on the wrong interpretation of facts. Even the usage of social media for the purpose of charity (for example, when some amount of money is needed for a surgery and people try to collect it via Twitter or Facebook) can be dangerous now, since you never know if the situation described in a sorrowful pleading is real or not. With the anonymity, which is common for the Internet, social media become a perfect place for any kind of fraud. The information is spreading within the networks of social media like a virus, 5 and this virus is likely to capture people‟s consciousness. As a result, we can see a boom of revolutionary and protest activity in the late 2000s and early 2010s, and this activity is not just a local phenomenon, it is observed all over the world (e.g. the Arab Spring, the Occupy Movements in the USA and in Russia, British and Spanish riots of 2011). In some countries (Egypt, Tunisia) this protest activity led towards some prominent changes in the state structure; in others (the USA, the Great Britain, Russia) its impact was not so serious. However, it can be said for sure that these protests were not unnoticed; in each country they caused a lot of concerns at the time. With this research, I would like to address the issue of social media from the perspective of national security. Apart from the entertaining component of social media, in the recent years people started to take them as a perfect ground to express their political views and, therefore, social media became a powerful weapon for people, especially in times of social disturbance. What are the consequences of this transition? While people got a tool, which allows them to coalesce quickly if needed, the governments all over the world got a complicated apparatus, which can either help them to establish closer connection with the citizens of their countries or become a real threat to national security. As for now, most of the governments try to take advantage of social media; many governmental institutions create and maintain their accounts in various social networks and use them to interact with ordinary citizens, regularly on bilateral basis (the institutions share some public information on their pages, while people can submit their queries directly to the social media account of the particular organization and get response). However, in times of social disturbance many governments tend to block social media, as it was during the 2011 protests in Egypt (Alexander 2011) or in Turkey in 2014 (Lenta.ru 2014). The question whether such anxiety is reasonable for governments seems very 6 interesting to research. Using an example of the Russian “White Revolution” of 2011- 2012, for this study I am analyzing the role of social media, particularly Facebook, in these events and trying to understand the potential danger of the social networks. Scrutinizing the content of the Facebook messages related to the protests from the perspective of cultural sociology, I am also assessing the scale of the Facebook audience involved in the protest activity and illustrating the changes observed during the movement. As a result, I show a general image of the Russian protest discourse with a particular focus on the period at the peak of the protest movement in December 2011. This discourse was developed on the basis of the clear division of its “sacred” and “profane” components, which I also analyze in this study. Based on the analyzed data, I am stating that Facebook was used as one of the main tools for the organization of the Russian protests and pointing out its potential threat to national security. Despite the fact that these protests came more or less to nothing, I show the future potential of social media in terms of the organization of all kinds of protest activity and explain why governments tend to block them in times of social disturbance. Theoretical Background and Literature Review The Cultural Turn to Social Media: Jeffrey Alexander In the recent years social media became an inherent part of people‟s life, allowing every person to create his/her own page within the global network 1 . Therefore, they became the specific tools, which people started to use in the day-to- day process of the cultural formation. A part of the cultural capital2 continuously 1 The biggest social network, Facebook, achieved a number of 1,000,000 users in 2012 and continues to grow (CNET 2012). 2 The term “cultural capital” was suggested by Pierre Bourdieu.