EXPORT 2021 Premium Ingredients
• California almonds • Fresh local butter • Signature blend of cocoa beans • Artisan-roasted coffee • Tropical cashew nuts • Pure vanilla • Sea salt
Pure Confection
• No artificial colors, flavors or preservatives • Kosher • Halal • Gluten free • Sealed in nitrogen for freshness • Zero trans fat
Pg. 2 Table of Contents
® Gift Boxes & Tins ROCA Bites Count Goods & Pouches Affordable boxes for casual gifting Perfect for impulse purchases and self-consumption 6 9 10
Gable Top Boxes Canisters Stand-up Pouches Great for sharing 11 12 13
Large Format Winter Holiday Items Valentine's Day Stand-Up Pouches Seasonal packaging for special gifts 14 16 19
Easter ROCA® THINS Shippers Seasonal packaging for special gifts For self-consumption and parties High impact displays 20 22 24
Pg. 3 Pg. 4 ROCA® Bites Doing the right thing tastes better
“Every year our number one consumer request is for a bite-sized piece of ROCA®. We researched for 3 years to understand what this item should be. During this time, we conducted consumer testing to deter- mine our launch flavors: Almond, Milk Chocolate and Dark Chocolate (close runner ups were: Sea Salt Caramel and Extra Dark Chocolate).
ROCA® Bites are 1/3 the size of classic ROCA®. The piece is half as thick, which gives it a nice crunchy texture. Also, there is no gold foil – making it easier to enjoy every day.
When ROCA® Bites were conceived, we decided we wanted to do more by using
100% sustainably sourced cacao. Together with Cocoa Horizons, we are tackling child labor, empowering women, and fighting deforestation in cocoa farming communities. Of course, our other ingredients are the same traditional premium ingredients as Classic ROCA®.
We are excited about this launch and so proud of the work that will be done in the co- coa farming communities. ROCA® Bites lets our team and our consumers “Do Good” while enjoying a great tasting confection.”
Brown & Haley Director of Marketing
Pg. 5 Instant Consumable
Each pouch has individual bite-sized pieces. They are perfect for on-the-go snacking.
NEW NEW
#0874 #0875 4/16/37 g ALMOND ROCA® Bites 4/16/37 g MILK CHOCOLATE ROCA® Bites Instant Consumable Pack Instant Consumable Pack
Stand-Up Pouches
Almond roca® bites milk roca® bites dark roca® bites
#0837 #0839 #0838 8/125 g ALMOND ROCA® Bites 8/125 g MILK CHOCOLATE ROCA® Bites 8/125 g DARK ROCA® Bites Stand-Up Pouch Stand-Up Pouch Stand-Up Pouch
Pg. 6 Holiday Stand-Up Pouches
ROCA® Bites are made with 100% sustainably sourced cacao. Together with Cocoa Horizons we are tackling child labor, empowering women and fighting deforestation in cocoa farming communities.
#5831 #5832 ® 12/56 g ALMOND ROCA® Bites 12/56 g MILK CHOCOLATE ROCA Mini Holiday Pouch Bites Mini Holiday Pouch
NEW NEW
#5827 #5828 8/125 g ALMOND ROCA® 8/125 g Dark Chocolate Bites PEPPERMINT ROCA® Bites Holiday Stand-Up Pouch Holiday Stand-Up Pouch
Pg. 7 Pg. 8 Snacking Items
NEW NEW #0883 #8068 12/56 g ALMOND ROCA® 12/140 g ALMOND ROCA® Stand-Up Pouch Mini Gourmet Popcorn
Count Goods
#0423 #0250 #0460 9/12/3 pc ALMOND ROCA® 9/12/3 pc DARK ROCA® 6/48/1 pc ALMOND ROCA® in Display Tray in Display Tray in Display Tray
Hang Bags
#0481 #0674 #0643 12/113 g ALMOND ROCA® 12/113 g SEA SALT CARAMEL 12/113 g DARK ROCA® Hang Bag ROCA® Hang Bag Hang Bag
Pg. 9 Gift Boxes
NEW
#0134 #0662 ® 12/140 g ALMOND ROCA 12/139 g DARK ROCA® Gift Box Gift Box
#0859 6/173 g ALMOND ROCA® Square Gift Box #0602 #0671 12/139 g MACADAMIA 12/140 g SEA SALT CARAMEL ROCA® Gift Box ROCA® Gift Box
Elegant Gift Tins
#0140 #0260 12/340 g ALMOND ROCA® 8/600 g ALMOND ROCA® Tin in Gift Box Tin in Gift Box
#0389 #0329 #0355 8/567 g ALMOND ROCA® 12/350 g ALMOND ROCA® 6/396 g ALMOND ROCA® Tapered Tin Gift Tin Keepsake Tin
Pg. 10 Gable Style Boxes
#0581 #0363 #0582 #0663 8/140 g ALMOND 8/140 g DARK ROCA® 8/140 g CASHEW 8/140 g SEA SALT ROCA® Gable Box Gable Box ROCA® Gable Box CARAMEL ROCA® Gable Box
#0371 #0379 12/207 g ALMOND 12/207 g DARK ROCA® ROCA® Gable Box Gable Box
#0391 #0683 12/207 g CASHEW ROCA® 12/207 g SEA SALT Gable Box CARAMEL ROCA® Gable Box
Pg. 11 Canisters Our Master Confectioners use only the finest quality ingredients to create ROCA® Buttercrunch.
Premium California Rich cocoa powder, almonds, pure vanilla, premium California fresh local butter and almonds, fresh local our Signature Blend of butter and luxurious cocoa beans. Dark Chocolate.
#0568 #0684 9/284 g ALMOND ROCA® 9/284 g DARK ROCA® Canister Canister
Luxurious 73% Caramelized fresh cacao chocolate with local butter and sugar, our Classic ROCA® our Signature Blend of buttercrunch center cocoa beans, premium made with premium California Almonds and California almonds a dash of Sea Salt. and a touch of extra cocoa powder.
#0853 #0664 9/284 g Extra Dark ROCA® 9/284 g SEA SALT CARAMEL Canister ROCA® Canister
Tropical cashews, pure Artisan-roasted Arabica vanilla, fresh local butter coffee beans and and our Signature Blend cashews to fresh of cocoa beans. local butter and our Signature Blend of cocoa beans. Each bite delivers buttery richness with the full flavor of premium coffee. #0569 #0567 9/284 g CASHEW ROCA® 9/284 g MOCHA ROCA® Canister Canister
Pg. 12 Stand-up Pouches
#0840 #0841 #0842 #0855 8/127 g ALMOND ROCA® 8/127 g DARK ROCA® 8/127 g SEA SALT CARAMEL 8/127 g EX-DARK ROCA® Stand-up Pouch Stand-up Pouch ROCA® Stand-up Pouch Stand-up Pouch
#0805 #0806 6/198 g ALMOND ROCA® 6/198 g DARK ROCA® Stand-up Pouch Stand-up Pouch
#0808 #0807 6/198 g SEA SALT CARAMEL 6/198 g MOCHA ROCA® ROCA® Stand-up Pouch Stand-up Pouch
Pg. 13 Large Format Stand-Up Pouches
#3359 #3351 12/250 g Milk Chocolate 12/250 g Extra Dark ROCA® THINS Chocolate ROCA® THINS with Sea Salt
#0755 #0814 #0699 6/450 g ALMOND ROCA® 6/450 g ASSORTED ROCA® 6/450 g ASSORTED ROCA® Stand-Up Pouch Stand-Up Pouch Stand-Up Pouch ALMOND & SEA SALT CARAMEL ALMOND & DARK
Pg. 14 Pg. 15 Winter Holiday Items
NEW
#5328 #5943 8/140 g ALMOND ROCA® 8/140 g DARK CHOCOLATE Holiday Gable Box PEPPERMINT ROCA® Gable Box
NEW
#5844 #5970 6/173 g ALMOND ROCA® 8/340 g Assorted ALMOND Holiday Gift Box ROCA® / DARK ROCA® / CASHEW ROCA® Purse Pack
*Items available seasonally (August 1st - December 1st)
Pg. 16 Winter Holiday Items
#5945 #5830 4/320 g Assorted ROCA® Buttercrunch 6/140 g ALMOND ROCA® Nutcracker Tin (Contains ALMOND ROCA® & Buttercrunch DARK ROCA® Snow Globe Gift Tin
#5850 #5858 8/158 g Premium Chocolate 8/158 g Milk Chocolate GRAHAM PEPPERMINT BARK CRACKERS
#5896 6/284 g Dark Chocolate #5856 PEPPERMINT ROCA® THINS 8/158 g Milk Chocolate Snowman Tin PEPPERMINT CREMES *Items available seasonally (August 1st - December 1st)
Pg. 17 Pg. 18 Valentine's Day Items NEW
#3470 #3471 #3468 #3469 8/95 g ALMOND ROCA® 8/95 g ALMOND & DARK 6/207 g ALMOND ROCA® 6/207 g Dark ROCA® Heart Box ROCA® Heart Box Valentines Day Gable Box Valentines Day Gable Box
#3497 #3498 ® 4/220 g ALMOND ROCA® 4/220 g ASSORTED ROCA Heart Tin Heart Tin
All Heart Tins and Heart Box w/Tray boxes come in clear trays for upright shelf display.
*Items available seasonally (October 1st - January 1st)
Pg. 19 Easter Items NEW
#5220 #0859 6/207 g 6/173 g ALMOND ROCA® ALMOND ROCA® Square Gift Box Easter Egg Stand-up Box
#5219 #3474 6/207 g 6/173 g ALMOND ROCA® Sea Salt CARAMEL ROCA® Flower Gift Box Easter Egg Stand-up Box
Pg. 20 Pg. 21 ROCA® THINS
#3311 #3310 #3328 8/150 g Milk Chocolate 8/150 g Dark Chocolate 8/150 g Extra Dark ROCA® THINS ROCA® THINS Chocolate ROCA® THINS with Sea Salt
MOUNTAIN® THINS
#3336 #3338 #3337 8/150 g MOUNTAIN® THINS - 8/150 g MOUNTAIN® THINS - 8/150 g MOUNTAIN® THINS - Wild Berry Peanut Butter Trail Mix Dark Chocolate Milk Chocolate Milk Chocolate Wild Berry Peanut Butter Trail Mix Thin Bites of Dark Thin Bites of Milk Thin Bites of Milk Chocolate with Dried Chocolate with Chocolate with Blueberries and Rasp- Sweet Peanut Butter Peanuts, California berry Crunch Morsels Rasins, Banana and Sea Salt
Pg. 22 Pg. 23 Shippers
NEW NEW NEW
#0847 #8069 #0669 64/125 g Assorted ROCA® Bites 60/140 g ALMOND 48/284 g Assorted ROCA® Stand-Up Pouch Shipper ROCA® Canister Shipper Gourmet Popcorn Shipper 24/ ALMOND ROCA® Bites 24 ALMOND ROCA® 16/ DARK CHOCOLATE ROCA® Bites 12 DARK ROCA® 24/ MILK CHOCOLATE ROCA® Bites 12 SEA SALT CARAMEL ROCA®
#3334 #0654 #0770 48/150 g Asst ROCA® THINS 48/140 g ALMOND 48/140 g Assorted ROCA® Shipper ROCA® Grocery Box Gable Box Shipper Shipper 32 Milk Chocolate 32 ALMOND ROCA® 16 Dark Chocolate 16 CASHEW ROCA®
Pg. 24 Item Specifications
Item Item Pack Item Product dimensions (In) Case Dimensions (In) Case Wt. Case Wt. Case Cube Case Cube
Code UPC Code Size Description Height x Width x Depth Height x Width x Depth LBS KGS CFT CBM
ROCA® Bites Pouches
0837 0 41770 08370 1 8/125 g ALMOND ROCA® Bites Stand-up Pouch 7.13 x 4.75 x 1.5 7.25 x 4.75 x 11 2.6 1.18 0.219 0.006
0838 0 41770 08380 0 8/125 g Dark Chocolate ROCA® Bites Stand-up Pouch 7.13 x 4.75 x 1.5 7.25 x 4.75 x 11 2.6 1.18 0.219 0.006
0839 0 41770 08390 9 8/125 g Milk Chocolate ROCA® Bites Stand-up Pouch 7.13 x 4.75 x 1.5 7.25 x 4.75 x 11 2.6 1.18 0.219 0.006
ROCA® Bites Instant Consumables
0874 0 41770 08740 2 4/16/37 g ALMOND ROCA® Bites Instant Consumable 3 x 5.75 x .75 8.125 x 11.8 x 10.8 8.2 3.72 0.599 0.010
0875 0 41770 08750 1 4/16/37 g Milk Chocolate ROCA® Bites Instant Consumable 3 x 5.75 x .75 8.125 x 11.8 x 10.8 8.2 3.72 0.599 0.010
ROCA® Bites Holiday Mini Pouch
5827 0 41770 58270 9 8/125 g ALMOND ROCA® BITES Holiday Pouch 7.64 x 4.75 x 1.3125 7.64 x 5 x 10.75 2.7 1.22 0.240 0.010
5828 0 41770 58280 8 8/125 g Dark Chocolate PEPPERMINT ROCA® BITES Holiday Pouch 7.64 x 4.75 x 1.3125 7.64 x 5 x 10.75 2.7 1.22 0.240 0.010
5831 0 41770 58310 2 12/56 g ALMOND ROCA® BITES Mini Pouch 5.375 x 4.625 x 1.75 6 x 9.375 x 9.25 2.4 1.09 0.300 0.008
5832 0 41770 58320 1 12/56 g Milk Chocolate ROCA® BITES Mini Pouch 5.375 x 4.625 x 1.75 6 x 9.375 x 9.25 2.4 1.09 0.300 0.008
ROCA® Mini Pouch
0883 0 41770 08830 0 12/56 g ALMOND ROCA® Mini Pouch 5.88 x 5 x 1.38 6 x 9.375 x 9.25 2.4 1.09 0.300 0.008
ROCA® Popcorn
8068 0 41770 80670 6 12/140 g ALMOND ROCA® Gourmet Popcorn 9.88 x 7 x 2.5 10.5 x 16.25 x 10.25 4.8 2.18 1.010 0.029
ROCA® Count Goods
0250 0 41770 02500 8 9/12/35 g DARK ROCA® Retail 3 piece Change Maker 3.25 x 4 x 0.625 10.75 x 12 x 9.625 12 5.44 0.719 0.020
0423 0 41770 04230 2 9/12/35 g ALMOND ROCA® Retail 3 piece Change Maker 3.25 x 4 x 0.625 10.75 x 12 x 9.625 12 5.44 0.719 0.020
0460 0 41770 04600 3 6/48/11.9 g ALMOND ROCA® Retail 1 piece Change Maker 1.375 x 3.625 x 0.75 10.75 x 11.5 x 9.375 11.2 5.08 0.671 0.019
ROCA® Hang Bags
0481 0 41770 04810 6 12/113 g ALMOND ROCA® Hanging/Peg Bags 6.5 x 5.25 x 1 6.25 x 5.375 x 14.375 3.813 1.73 0.279 0.008
0643 0 41770 06430 4 12/113 g DARK ROCA® Hanging/Peg Bags 6.5 x 5.25 x 1 6.25 x 5.375 x 14.375 3.813 1.73 0.279 0.008
0674 0 41770 06740 4 12/113 g Sea Salt CARAMEL ROCA® Hanging/Peg Bags 6.5 x 5.25 x 1 6.25 x 5.375 x 14.375 3.813 1.73 0.279 0.008
ROCA® Gift Boxes
0134 0 41770 01340 1 12/140 g ALMOND ROCA® Gift Box 5.375 x 7.625 x 1.375 5.68 x 7.875 x 16.75 5.875 2.66 0.434 0.012
0602 0 41770 06020 7 12/139 g MACADAMIA ROCA® Gift Box 5.375 x 7.625 x 1.375 5.68 x 7.875 x 16.75 5.875 2.66 0.434 0.012
0662 0 41770 06620 9 12/139 g DARK ROCA® Gift Box 5.375 x 7.625 x 1.375 5.68 x 7.875 x 16.75 5.875 2.66 0.434 0.012
0671 0 41770 06710 7 12/140 g Sea Salt CARAMEL ROCA® Gift Box 5.375 x 7.625 x 1.375 5.68 x 7.875 x 16.75 5.875 2.66 0.434 0.012
0859 0 41770 08590 3 6/173 g ALMOND ROCA® Square Gift Box 7 x 7.75 x 1.94 7.625 x 8 x 7.0 3.21 1.46 0.247 0.010
ROCA® Elegant Gift Tins
0140 0 41770 00006 7 12/340 g ALMOND ROCA® Tin in Gift Box 5.312 x 5.375 x 5.25 11.25 x 11.25 x 10.75 14.4 6.53 0.787 0.022
0260 0 41770 01670 9 8/600 g ALMOND ROCA® Tin in Gift Box 7.375 x 7.375 x 3.25 8 x 15.375 x 13.125 15.87 7.20 0.934 0.026
0329 0 41770 03290 7 12/350 g ALMOND ROCA® Rectangular Gift Tin 6.625 x 9.188 x 1.75 7.375 x 18.625 x 10.935 17.15 7.78 0.869 0.025
0355 0 41770 03550 2 6/396 g ALMOND ROCA® Keepsake Tin 9.188 x 6.625 x 1.75 9.875 x 10.875 x 7 9.28 4.21 0.435 0.012
0389 0 41770 03890 9 8/567 g ALMOND ROCA® Tapered Tin 8.75 x 6.5 x 3.25 9.25 x 13.56 x 13.38 16.06 7.28 0.971 0.027
Pg. 25
Revised: 03/10/2021 - Replaces all earlier dated versions U:\Export Brochure Spec Sheet 3.10.2021 Item Specifications
Winter Holiday Items
Pg. 26 Item Specifications
Winter Holiday Items
Pg. 27 Richard Nicks (International Director) : [email protected] Karina Kellogg (Regional Manager - Greater China): [email protected] 3500-C, 20th Street E., Fife, WA 98424 | 1 + (800) 426-8400 | www.brown-haley.com
2020EX1