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Pricing Based on 500 Lb. Minimum Shipment FOB Destination Dock 1 2021 EVERYDAY

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Pricing Based on 500 Lb. Minimum Shipment FOB Destination Dock 1 2021 EVERYDAY All pricing based on 500 lb. minimum Shipment FOB Destination Dock 1 2021 EVERYDAY All pricing based on 500 lb. minimum Shipment FOB Destination Dock 2 Brown & Haley Sales & Support Team Katherine Phegley Stacy Kadolph Pierson Clair VP of US Sales Sr. Mgr, Customer Services CEO T: (908) 391-6330 T: (253) 620-3085 T: (253) 620-3035 [email protected] [email protected] [email protected] John Melin Mara Mulligan Laura Scheetz President Director of Regional Sales Customer Service T: (253) 620-3036 T: (253) 620-3041 Representative M: (206) 850-3029 M: (480) 225-3636 T: (253) 620-3057 [email protected] [email protected] [email protected] Steve Jaffee Regional Sales Manager Jason Imbruglio Kathi Rennaker T: (952) 945-0577 Transportation Manager Director of Marketing M: (612) 751-1447 T: (253) 620-3084 T: (253) 620-3007 [email protected] [email protected] [email protected] Vicki Knutson Arlene Hodgson Regional Sales Manager Quality Assurance Director Wil Randolph T: (253) 620-3039 T: (253) 620-3062 Senior Graphic Designer [email protected] [email protected] T: (253) 620-3050 [email protected] Frank Prassel Joan Symmons Director of Category Growth Administrative Assistant T: (479) 443-5858 T: (302) 664-2845 [email protected] [email protected] All pricing based on 500 lb. minimum Shipment FOB Destination Dock 3 2020 – 108 Years in Premium Confection…and growing. ALMOND ROCA® Buttercrunch created Significant investment in ROCA® manufacturing and packaging equipment ROCA® Buttercrunch 2003Introduction of ROCA® Bites are evolved into a family of Award Winning Launched with 100% ROCA ® Flavors ROCA® THINS Sustainable Sourced Harry Brown and J.C. ALMOND ROCA® is Cacao to help support Haley found Brown & sealed in the now- MACADAMIA ROCA® Cocoa Horizons Haley in Tacoma, WA famous pink tin, to launched in Hawaii, Foundation. in 1912 extend shelf life Singapore and China 1912 1916 1923 1927 1941-1945 1980s 2000 2003 2009 2012 2015 2016 2017 2020 MOUNTAIN® ® MOUNTAIN® Bar ALMOND ROCA THINS Launch introduced: a chocolate emerges as a favorite 100 YEARS Introduction of and nut confection with treat of soldiers during New Packaging Design Sea Salt a vanilla-cream center WWII New DARK ROCA® CARAMEL ROCA® New DARK CHOCOLATE PEPPERMINT ROCA® Finish-packing established in mainland China for Chinese market 4 SQF – Safe Quality Food Brown & Haley is a Safe Quality Food certified food manufacture. Brown & Haley has maintained the Good Rating for 2021. SQF (Safe Quality Food) is the global food safety initiative used as benchmark for food safety standards. 5 Made from Natural, Premium Ingredients Cacao from Africa and Central America Almonds from California Premium Ingredients Pure Confection Butter from • California almonds • No artificial colors, flavors or Washington • Fresh local butter preservatives • Signature blend of cocoa • Kosher beans • Halal • Artisan-roasted coffee • Gluten Free • Tropical cashew nuts • Sealed in nitrogen for freshness • Pure vanilla • Zero Trans Fat ROCA® Buttercrunch is stocked nationally, across all retail channels. 7 And MANY regional retailers too! ROCA® Exceeding Market Trends • Premium Chocolate continues to outpace Total Chocolate • Total Chocolate saw dollars increase 9.1% in latest 12 weeks, while YTD grew 5.4% • Premium dollars grew 12.1% during the last 12 weeks, while YTD are up 8% • Nationally, Brown & Haley sales are accelerating, with ROCA® outperforming Premium Chocolate • ROCA® MULO had a 13.4% gain in latest 12 weeks, with YTD up 8.5% • ROCA® is expanding rapidly in the DRUG channel, growing 51.2% since January 2020 • Over the last three months, ROCA® DRUG stores sales grew 46.1%, witih ACV up 2.58 • YTD ‘Everyday’ ROCA® items saw a 7% gain over PY and newly refreshed ROCA® Easter SKUs were up tenfold versus the 2019 design. • ROCA® Pouches & Stand Up Box packaging had stand-out gains, growing 35.1% YTD. • While ROCA® Canisters grew a solid 4.1% during the same period • The ALMOND ROCA® flavor increased sales 8.4% YTD, meanwhile the Sea Salt Caramel ROCA® SKUs almost doubled PY sales. 8 All pricing based on 500 lb. minimum Shipment FOB Destination Dock 9 ROCA® Bites are selling at a high rate across the U.S. ROCA® Bites - Drug "X" Regions - Units per Store per Week 1.5 1 0.5 0 Drug "X" Eastern Region Drug "X" Southern Region Drug "X" Western Region • In the Drug “X” Eastern Region, ROCA® Bites averages 1.06 units per selling store per week. • In the Drug “X” Southern Region, ROCA® Bites averages .96 units per selling store per week. • In the Drug “X” Western Region, ROCA® Bites averages 1.12 units per selling store per week. Source: IRI, Large National Drug Chain, Latest 12 wks ending 09/06/2020 ROCA Bites are not cannibalizing ROCA Canister sales ROCA Bites & 10oz Almond ROCA Canister – Drug ‘W’ $80,000 $60,000 $40,000 $20,000 $0 Total ROCA Bites Current YTD 10oz Almond ROCA Canister 4177005680 10oz Almond ROCA Canister 4177005680 LY • Before Bites launch in April, 10oz Almond ROCA Canister reported average gains of 6.8% • After Bites, 10oz Almond ROCA Canister sales remained on trend, up 7.8%. • ROCA Bites appear to be highly incremental, adding $15,500 per week in sales over the last six weeks. IRI large national Drug account, last 12 ending 6/14/2020 DOING THE RIGHT THING TASTES BETTER! ROCA® Bites are made with 100% sustainably sourced cocoa. Together with Cocoa Horizons we are tackling child labor, empowering women and fighting deforestation in cocoa farming communities. Cocoa Horizons is an impact driven program focused on cocoa farmer prosperity and helping build self-sustaining farming communities that protect nature and children. The Cocoa Horizons Foundation is an independent, non-profit organization supervised by the Swiss Federal Foundation Supervisory Authority. Learn more at www.cocoahorizons.org ROCA® Bites Labeling Claims 80.00% Important Labeling for Purchase 70.00% 60.00% 50.00% Socio/environmental responsibility 40.00% matters to fine chocolate 30.00% consumers and confectioners. It is 20.00% our responsibility to protect 10.00% exceptional chocolate for future 0.00% generations, while supporting the cocoa growing communities. Consumers care about clean ingredient label claims. We want to clearly communicate these product attributes. Multiple surveys were conducted, showing a steady rise All Fine Chocolate Importance of Cacao Farming/Production in "clean eating” preferences. Consumers Consumers Practices Nearly 40% of consumers care about these claims. ROCA® BITES 62% 81% Engaging in responsible labor practices fulfill this rapidly ®growing shopper trend. 56% 74% Sustainable sourcing avoiding deforestation ® 54% 74% Traceability of ingredients Just like ALMOND ROCA , Bites are Gluten Free & Kosher. 53% 73% Transparency of production process ROCA® Bites is a great confection 53% 76% Initiatives to reduce product/package waste for consumers who are sensitive to gluten or wheat! 49% 75% Initiatives to reduce water and energy usage % 4+5 on a 5-point scale, where 5=very important Sources: U.S. Nationwide Survey Conducted June 2019 NCA Getting to Know Chocolate Consumers 2019. Food Business News 07.30.2019 ROCA® Bites – “Doing the Right Thing Tastes Better” List Case Cost $20.00 List Unit Cost $2.50 SRP $3.99 Margin 37.3% Penny Profit $1.49 Available To Item # Description Item UPC Case Pack Case UPC Ship 0837 4.4 oz ALMOND ROCA® Bites Stand-up Resealable Pouch 0 41770 08370 1 8 0 41770 10387 4 NOW 0838 4.4 oz Dark Chocolate ROCA® Bites Stand-up Resealable Pouch 0 41770 08380 0 8 0 41770 10388 1 NOW 0839 4.4 oz Milk Chocolate ROCA® Bites Stand-up Resealable Pouch 0 41770 08390 9 8 0 41770 10389 8 NOW All pricing based on 500 lb. minimum Shipment FOB Destination Dock 14 ROCA® Bites – Power Wing Display List Case Cost $67.50 List Unit Cost $2.50 SRP $3.99 Margin 37.3% Penny Profit $1.49 Available To Item # Description Item UPC Case Pack Case UPC Ship 0873 4.4 oz. Assorted ROCA® Bites Power Wing 18 ALMOND & 9 MILK Various 27 0 41770 10287 7 NOW 0872 4.4 oz. Assorted ROCA® Bites Power Wing 18 ALMOND & 9 DARK Various 27 0 41770 10286 0 NOW All pricing based on 500 lb. minimum Shipment FOB Destination Dock 15 ROCA® Bites – Floor Display Small Footprint List Case Cost $160.00 List Unit Cost $2.50 SRP $3.99 Margin 37.3% Penny Profit $1.49 Available To Item # Description Item UPC Case Pack Case UPC Ship 0847 4.4 oz. Asst. ROCA® Bites Shipper 24 ALMOND & 24 MILK & 16 DARK Various 64 0 41770 10398 0 NOW All pricing based on 500 lb. minimum Shipment FOB Destination Dock 16 ROCA® Bites – “Doing the Right Thing Tastes Better” List Case Cost $48.00 Caddy Cost $12.00 List Unit Cost $0.78 SRP $1.29 Margin 39.5% Penny Profit $0.51 Preliminary Design Case Available To Item # Description Item UPC Case UPC Pack Ship 0874 1.3 oz ALMOND ROCA® Bites Instant Consumable 0 41770 08740 2 4/16 0 41770 10288 4 Jan. 15, 2021 0875 1.3 oz Milk Chocolate ROCA® Bites Instant Consumable 0 41770 08750 1 4/16 0 41770 10289 1 Jan. 15, 2021 All pricing based on 500 lb. minimum Shipment FOB Destination Dock 17 All pricing based on 500 lb. minimum Shipment FOB Destination Dock 18 ALMOND ROCA® - A National favorite across the country. 1.4 Almond ROCA® Canister - Drug "X" Units per Store per Week 1.2 1 0.8 0.6 0.4 0.2 0 06-21-20 06-28-20 07-05-20 07-12-20 07-19-20 07-26-20 08-02-20 08-09-20 08-16-20 08-23-20 08-30-20 09-06-20 Drug "X" Eastern Region Drug "X" Southern Region Drug "X" Western Region • In the Drug “X” Eastern Region, Almond ROCA® Canister averages 0.84 units per selling store per week.
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