Holiday 2019 2019 – 107 Years in Premium Confection…And Growing

Holiday 2019 2019 – 107 Years in Premium Confection…and growing.

ALMOND ROCA® Buttercrunch created Significant investment in ROCA® manufacturing and packaging equipment

® Introduction of ROCA Buttercrunch2003 evolved into a family of Award Winning ROCA ® Flavors ROCA® THINS Harry Brown and J.C. ALMOND ROCA® is Haley found Brown & sealed in the now-famous MACADAMIA ROCA® Haley in Tacoma, WA pink tin, to extend shelf life launched in Hawaii, Introduction of in 1912 Singapore and China Sea Salt CARAMEL ROCA®

1912 1916 1923 1927 1941-1945 1980s 2000 2003 2009 2012 2015 2016 2017

MOUNTAIN® Bar ALMOND ROCA® ® introduced: a chocolate emerges as a favorite 100 YEARS MOUNTAIN and nut confection with treat of soldiers during New Packaging Design THINS launch to a vanilla-cream center WWII New DARK ROCA® expand on the New DARK growing Chocolate CHOCOLATE Snacking! PEPPERMINT ROCA®

Finish-packing established in mainland China for Chinese market SQF – Safe Quality Food

Brown & Haley is a Safe Quality Food certified food manufacture. 2018 score 96% Good Rating.

SQF (Safe Quality Food) is the global food safety initiative used as benchmark for food safety standards.

3 2019 Holiday Presentation V2 02/06/2019 ROCA®– The Original Buttercrunch Special Treat

• Distinctive Confection. A special treat that will delight your customers, and those they care about.

• Premium Ingredients. Made with fine, fresh ingredients such as local butter, California Almonds and pure vanilla.

• Sensational Taste. Master Confectioners create an irresistible taste and texture from butter, nuts and a special blend of cacao beans.

• Memorable Packaging. Luxuriously packaged in iconic pink, with formats for gifting, sharing and self-indulgence.

• Meaningful Promotions. Programs to match premium confection category price points, and the best value in ROCA® Buttercrunch premium confection. is a holiday favorite. Customers keep • Gluten Free, No Preservatives, Halal & Kosher Dairy coming back for the irresistible taste. • SQF Level 2 Certified Facility.

4 2019 Holiday Presentation V2 02/06/2019 Made from Natural, Premium Ingredients

Cacao from Africa and Central America

Almonds from California

Butter from Washington Premium Ingredients Pure Confection • California almonds • No artificial colors, flavors or preservatives • Fresh local butter • Kosher • Signature blend of cocoa beans • Halal • Artisan-roasted coffee • Gluten Free • Tropical cashew nuts • Sealed in nitrogen for freshness • Pure vanilla • Zero Trans Fat

5 2019 Holiday Presentation V2 02/06/2019 ROCA® Buttercrunch is stocked nationally, across all retail channels.

And MANY regional retailers too! ALMOND ROCA® Ranks high with US Food Retailers.

ALMOND ROCA® is a top item in the Food Channel nationally, the #7 ranked Premium Chocolate Item in US Food retailers • Based on Sales per Point of Distribution, ALMOND ROCA ® Canister is the #3 Premium Chocolate SKU in MULO • The ROCA ® Brand responds extremely well to promotion, delivering 2.5x category lift when featured and displayed, and outpacing other similar chocolate SKUs Mid-priced and Large Items were very popular with consumers, driving the highest growth in the Premium segment during Holiday 2018. • Gift items averaging a retail of $6.00-$8.00 grew 24.4% Total Chocolate Sales increased .6% for 2018, representing 59% of total candy • Everyday Chocolate category sales were up 1.4% • Seasonal Chocolate, with a 32% share of total chocolate sales, enjoyed growth of 1.3% in the Christmas segment During Holiday 2018, Premium Confection grew 5.6%, representing a 19.3% share of overall Chocolate during the Holiday Season • Milk continues to be the largest Premium Segment at a 43% share, growing 3.8% • Peppermint is a high-demand flavor, up 14.6%

Sources: IRI 52weeks ending 12/30/2018 & 7 IRI 8 weeks ending 12/30/2018 2019 Holiday Presentation V2 02/06/2019 Mid-priced and larger size gifts are up! $26.5 Million over last year!

• The Giftables and Large Gifts categories captured most of the dollar growth • Mid-priced Giftable items (avg retail $6.00 to $8.00), reported the largest growth, at 24.4%. • Large Gifts grew nearly $14 million the largest dollar gain year over year.

Dollar Sales 8 wks Dollar Sales 8 wks Premium Segment Nov Dec 2018 Nov Dec 2017 $ Change % Change $0.00 to $2.00- Count Goods $15,198,551 $16,908,486 -$1,709,934 -10.1% $2.00 to $3.00- Bars $12,816,827 $10,980,893 $1,835,934 16.7% $3.00 to $4.00- Bags and Small Boxes $48,197,542 $47,459,980 $737,562 1.6% $4.00 to $6.00- Low-priced $187,744,959 $192,589,810 -$4,844,851 -2.5% $6.00 to $8.00- Mid-priced $64,203,967 $51,617,984 $12,585,982 24.4% $8.00+ Large Gifts $117,141,832 $103,183,707 $13,958,125 13.5% Premium Grand Total $445,303,678 $422,740,860 $22,562,818 5.3%

ROCA® Large Gifts $9.99 to $15.99 ROCA® Mid-priced $6.00 to $6.99

Source: IRI 8 wks ending 12/30/2018 8 2019 Holiday Presentation V2 02/06/2019 ROCA® The Original Buttercrunch Toffee Top Selling Canister

List Case Cost $37.98 List Unit Cost $4.22 SRP $6.99 All Canisters ship in Margin 39.6% Display Ready Penny Profit $2.77 Corrugate.

Item # Description Item UPC Case Pack Case UPC Available To Ship 0568 10 oz. ALMOND ROCA® Canister 0 41770 05680 4 9 0 41770 10563 2 NOW 0684 10 oz. DARK ROCA® Canister 0 41770 03460 4 9 0 41770 10624 0 NOW 0569 10 oz. CASHEW ROCA® Canister 0 41770 05690 3 9 0 41770 10564 9 NOW 0567 10 oz. MOCHA ROCA® Canister 0 41770 05740 5 9 0 41770 10562 5 NOW 0664 10 oz. SEA SALT CARAMEL ROCA® Canister 0 41770 06640 7 9 0 41770 10618 9 NOW 5859 10 oz. DARK CHOC. PEPPERMINT ROCA® Canister 0 41770 59190 9 9 0 41770 56630 3 8/1/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 9 2019 Holiday Presentation V2 02/06/2019 Nationally, ALMOND ROCA® Canister is ranked #7 in Total FOOD sales.

® • ALMOND ROCA sales grew 8.9% YOY. FOOD • It is a necessary part of any Holiday or Everyday set.

Dollar Avg N- Avg Average Price Sales Promoted Promoted Dollar Sales Unit Sales Weekly ACV per %Change Price Per Price Per Distribution Unit Product vs YA Unit Unit FERRERO ROCHER MILK CHOCOLATE HZLNT BALL HAZELNUT ROUND 5.3 OZ - 0009800000712 $6,665,076 7.1% 1,872,933 77.28 $3.56 $4.54 $3.41 GHIRARDELLI SQUARES CHRISTMAS CHOCOLATE CANDY SQUARE 7.9 OZ - 0747599322191 $3,861,516 -8.8% 708,529 52.15 $5.45 $6.03 $5.29 FERRERO ROCHER MILK CHOCOLATE HZLNT GIFT BOX CHOCOLATE 10.6 OZ - 0009800124011 $3,231,003 8.2% 332,492 40.02 $9.72 $11.43 $9.15 FERRERO ROCHER MILK CHOCOLATE HZLNT BALL HAZELNUT ROUND 1.3 OZ - 0009800123011 $3,230,754 10.5% 2,373,110 82.38 $1.36 $1.49 $1.28 FERRERO COLLECTION ASSORTED CHOCOLATE GIFT BOX ASSORTED 4.6 OZ - 0009800200411 $2,229,839 4.8% 610,554 53.23 $3.65 $4.01 $3.56 LINDT LINDOR MILK CHOCOLATE TRUFL BALL TRUFFLE ROUND 5.1 OZ - 0037466015842 $2,139,165 -18.4% 582,303 55.41 $3.67 $4.12 $3.56 BROWN & HALEY ALMOND ROCA CHCLT BTRC TF ALMN BTTR CRNCH 10OZ 0041770056801 $2,012,389 8.9% 431,541 24.58 $4.66 $5.28 $4.54 LINDT LINDOR ASSORTED CHOCLT TRFL BALL TRUFFLE ROUND 5.1 OZ - 0037466015851 $1,790,915 -15.1% 484,162 51.25 $3.70 $4.13 $3.60 LINDT LINDOR ASSORTED CHOCLT TRFL BALL TRUFFLE ROUND 15.2 OZ - 0009542015191 $1,616,403 52.2% 169,839 42.80 $9.52 $10.25 $9.22 LINDT EXCELLENCE DARK CHOCOLATE BAR RECTANGLE 3.5 OZ - 0037466017631 $1,539,097 9.0% 582,294 70.16 $2.64 $2.93 $2.46 FERRERO ROCHER MILK CHOCOLATE HZLNT GIFT BOX CHOCOLATE 7.9 OZ - 0009800120941 $1,523,370 -2.5% 225,262 35.06 $6.76 $7.54 $6.49 LINDT LINDOR MILK CHOCOLATE BAR RECTANGLE 1.3 OZ - 0037466056251 $1,519,704 11.1% 1,482,174 64.58 $1.03 $1.09 $0.98 GHIRARDELLI SQUARES DRK CHCLT PPRMNT BRK BARK PEPPERMINT SQUARE 7.7 OZ - 0747599322211 $1,512,704 15.3% 277,639 42.50 $5.45 $6.07 $5.17 MERCI CHRISTMAS CHOCOLATE CANDY RECTANGLE 7 OZ - 0072799035572 $1,448,450 10.4% 299,197 40.25 $4.84 $5.18 $4.65 LINDT EXCELLENCE DARK CHOCOLATE S SLT BAR SEA SALT RECTANGLE 3.5 OZ - 0037466039411 $1,394,901 9.8% 519,521 68.59 $2.68 $2.95 $2.51 LINDT LINDOR MILK CHOCOLATE TRUFL BALL TRUFFLE ROUND 15.2 OZ - 0009542015201 $1,387,486 45.9% 149,503 39.78 $9.28 $10.05 $8.95 GHIRARDELLI SQUARES HOLIDAY CHOCOLATE CANDY SQUARE 8.95 OZ - 0747599312401 $1,364,783 -23.5% 252,051 37.13 $5.41 $5.97 $5.25 GHIRARDELLI SQUARES MILK CHOC CARAMEL PIECES CARAMEL SQUARE 5.32 OZ - 0747599306511 $1,359,910 -6.4% 368,133 64.55 $3.69 $4.01 $3.54 FERRERO COLLECTION ASSORTED CHOCOLATE GIFT BOX CHOCOLATE 9.1 OZ - 0009800200511 $1,309,079 7.8% 135,215 30.31 $9.68 $11.09 $8.82 GHIRARDELLI SQUARES HOLIDAY CHOCOLATE GIFT BOX 8.25 OZ - 0747599322281 $1,261,377 -32.0% 235,565 37.36 $5.35 $5.96 $5.16 LINDT LINDOR CHRISTMAS CHOCOLATE CANDY ROUND 8.9 OZ - 0009542037231 $1,258,588 244,475 16.22 $5.15 $5.83 $5.10 LINDT EXCELLENCE DARK CHOCOLATE BAR RECTANGLE 3.5 OZ - 0037466042691 $1,249,250 7.8% 478,824 62.68 $2.61 $2.88 $2.44 LINDT EXCELLENCE EXTRA DARK CHOCOLATE BAR RECTANGLE 3.5 OZ - 0037466016451 $1,219,986 2.6% 470,849 66.85 $2.59 $2.89 $2.41 LINDT LINDOR CHRISTMAS TRUFFLE CHOCOLATE CANDY ROUND 8.5 OZ - 0009542017521 $1,163,837 -48.4% 203,602 23.35 $5.72 $6.07 $5.61 GHIRARDELLI INTENSE DARK DARK CHOCOLATE BAR RECTANGLE 3.5 OZ - 0747599607211 $1,153,529 2.8% 450,069 64.50 $2.56 $2.72 $2.38

Source: IRI 8 weeks ending 12/30/2018 10 2019 Holiday Presentation V2 02/06/2019 ROCA® The Original Buttercrunch Toffee Top Selling Canister Floor Displays

List Display Cost $202.56 List Unit Cost $4.22 SRP $6.99

Margin 39.6% “$1.00 off 2” I.R.C. Penny Profit $2.77 available 24 coupons per shipper

• Item #05750 - 48 ALMOND ROCA® (not pictured) • Item #58640 - 32 ALMOND ROCA®, 8 DARK ROCA®, 8 PEPPERMINT ROCA® • Item #06690 - 24 ALMOND ROCA®, 12 DARK ROCA®, 12 CARAMEL ROCA®

Item # Description Item UPC Case Pack Case UPC Available To Ship

0575 ALMOND ROCA® Canister Shipper (NOT PICTURED) 0 41770 05680 4 48 0 41770 10570 0 NOW 5864 ASSORTED HOL. ROCA® Canister Shipper (AR/DR/DPR) Various 48 0 41770 56638 9 8/1/2019 0669 ASSORTED ROCA® Canister Shipper (AR/DR/SCR) Various 48 0 41770 10625 7 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 11 2019 Holiday Presentation V2 02/06/2019 ALMOND ROCA® Canister Small Footprint 240-Count Modular Unit

• Every Food, Drug and Mass store in the Western US can sell through a quarter pallet during holiday. • Ships full and ready to display

Display Cost $1,012.80 List Unit Cost $4.22

SRP $6.99 “$1.00 off 2” I.R.C. Margin 39.6% available 120 coupons per display Penny Profit $2.77

• Item #5973 - Asst. HOLIDAY ROCA® CANISTER PALLET(120 AR, 60 DR, 60 DPR) • Item #0576 - Straight 240/10 oz. ALMOND ROCA® CANISTER PALLET 58” x 24” x 20” • Item #0777 - Asst. ROCA® CANISTER PALLET(120 AR, 60 DR, 60 SCR) (NEW - not pictured) Standard 1/4 pallet jacks.

Case Item # Description Item UPC Case UPC Available To Ship Pack

0576 10 oz. ALMOND ROCA® Canister Pallet 0 41770 05680 4 240 0 41770 10571 7 NOW

5973 Asst. HOLIDAY ROCA® Canister Pallet (120 AR, 60 DR, 60 DPR) Various 240 0 41770 55898 8 8/1/2019

0777 Asst. ROCA® Canister Pallet (120 AR, 60 DR, 60 SCR) Various 240 0 41770 10709 4 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 12 2019 Holiday Presentation V2 02/06/2019 Peppermint in high demand – Up 14.6%!

• Peppermint continues to be a high demand flavor, up 14.6% • Assorted offerings were also key to growth, up 11% • Milk Chocolate is the Largest Premium Segment, and continued to grow in 2018 • Milk makes up 43% of the Premium category, and grew 3.8%

Premium Chocolate – Flavor Segment Performance

Dollar Sales Unit Sales Premium Chocolate Flavor 8 wks Nov Dec 8 wks Nov Dec 8 wks Nov Dec 8 wks Nov Dec % Item Count 2018 2017 $ Change % Change 2018 2017 Change Change Milk Chocolate $192,703,168 $185,723,824 $6,979,344 3.8% 58,050,293 58,369,358 -0.5% -2.4% Assorted $108,068,661 $97,364,817 $10,703,843 11.0% 17,174,371 16,254,395 5.7% -16.0% Dark Chocolate $84,102,793 $84,553,801 -$451,009 -0.5% 26,841,206 26,953,059 -0.4% -9.1% Peppermint Chocolate $49,110,751 $42,855,998 $6,254,753 14.6% 15,240,156 13,765,590 10.7% 12.7% White Chocolate $10,026,195 $10,686,393 -$660,198 -6.2% 3,645,871 3,840,098 -5.1% -16.7% Other $1,292,110 $1,556,026 -$263,916 -17.0% 508,659 906,226 -43.9% -21.1% TOTAL $445,303,678 $422,740,860 $22,562,818 5.3% 121,460,557 120,088,727 1.1% -7.7%

• Milk - includes Lindor, Ghirardelli Squares (solid, milk & caramel), Ferrero Rocher, ALMOND ROCA®, Dove Milk • Assorted - includes Lindor Ass’t, Lindt Petit Desserts, Ghirardelli Squares Ass’t, Ferrero Collection, ROCA® Collections • Dark - includes Lindor, Ghirardelli Squares, Ferrero Rondnoir. Godiva Gems, Dove, DARK ROCA® • Peppermint - includes Ghirardelli Squares (Ppmt Bark, Mint & Dark) Squares, Dove Bark, DARK CHOCOLATE PEPPERMINT ROCA® • White - includes Lindor (White), Ghirardelli Squares, Godiva Gems • Other - includes Turin, Werthers, MOCHA ROCA®. Ferrero Raffaello

Source: IRI 8 weeks ending 12/30/2018 – 13 2019 Holiday Presentation V2 02/06/2019 Total US Mulit-Outlet ROCA® The Original Buttercrunch Toffee Stand-Up Boxes for the Holidays

List Case Cost $23.36 List Unit Cost $2.92 SRP $4.99 Margin 41.5% Penny Profit $2.07

• Boxes are SFI Certified – Sustainable Forestry Initiative • Foil-wrapped ROCA® pieces, sealed in a pouch for freshness

Case Available To Item # Description Item UPC Case UPC Pack Ship 0581 5 oz. ALMOND ROCA® Stand-Up Box 0 41770 04380 4 8 0 41770 10575 5 NOW 5328 5 oz. ALMOND ROCA® Holiday Stand-Up Box 0 41770 53280 3 8 0 41770 55339 6 8/1/2019 0363 5 oz. DARK ROCA® Stand-Up Box 0 41770 03630 1 8 0 41770 10157 3 NOW 0582 5 oz. CASHEW ROCA® Stand-Up Box 0 41770 04390 3 8 0 41770 10576 2 NOW 0663 5 oz SEA SALT CARAMEL ROCA® Stand-Up Box 0 41770 06630 8 8 0 41770 10617 2 NOW 5943 5 oz. DARK CHOCOLATE PEPPERMINT ROCA® Stand-Up Box 0 41770 59430 6 8 0 41770 55873 5 8/1/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 14 2019 Holiday Presentation V2 02/06/2019 ROCA® The Original Buttercrunch Toffee Stand-Up Box Display Trays

List Case Cost $58.40 List Unit Cost $2.92 SRP $4.99 Margin 41.5% Penny Profit $2.07

Item #5949 - Asst. Holiday ROCA® SUB Tray (10 Hol. AR, 5 DR, 5 PEP) Item #5549 - Asst. ROCA® SUB Tray (10 AR, 5 DR, 5 SCR)

Case Item # Description Item UPC Case UPC Available To Ship Pack 5949 5 oz. ASST. ROCA® Stand-Up Holiday Display Tray VARIOUS 20 0 41770 55879 7 8/1/2019 5549 5 oz. ASST. ROCA® Stand-Up Display Tray (AR/DR/SCR) VARIOUS 20 0 41770 55210 8 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 15 2019 Holiday Presentation V2 02/06/2019 ROCA® The Original Buttercrunch Toffee Stand-Up Box Floor Displays

Item # 58650 Contains: • 32/5 oz. ALMOND ROCA® Holiday Stand-Up • 8/5 oz. DARK ROCA® Stand-Up • 8/5 oz. DARK CHOCOLATE PEPPERMINT ROCA® Stand-Up Item 55470 Contains: • 24/5 oz. ALMOND ROCA® Stand-Up • 12/5 oz. DARK ROCA® Stand-Up • 12/5 oz. SALTED CARAMEL ROCA® Stand-Up

List Case Cost $140.16 List Unit Cost $2.92 SRP $4.99 “$1.00 off 2” I.R.C. available Margin 41.5% 24 coupons per shipper Penny Profit $2.07

Item Case Available Item # Description Case UPC UPC Pack To Ship

5865 5 oz. ASST. ROCA® Stand-Up Holiday Floor Display (AR/DR/DPR) Various 48 0 41770 56639 6 8/1/2019

5547 5 oz. ASST. ROCA® Stand-Up Floor Display (AR/DR/SCR) Various 48 0 41770 55179 8 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 16 2019 Holiday Presentation V2 02/06/2019 20 oz. Assorted ROCA® Stand-up

• Large assorted gift box • Gold foil stamped front • ALMOND ROCA® • DARK ROCA® • Sea Salt CARAMEL ROCA®

List Case Cost $46.80 List Unit Cost $7.80 SRP $12.99 Margin 40% Penny Profit $5.19

Item # Description Item UPC Case Pack Case UPC Available To Ship 0698 6/20 oz. Asst. ROCA® Stand-up Box (AR/DR/SCR) 0 41770 06980 4 6 0 41770 10644 8 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 17 2019 Holiday Presentation V2 02/06/2019 Large ROCA® Stand-up Pouches

• ALMOND ROCA® sharing size - resealable pouch. • Two flavor ALMOND & DARK ROCA® sharing size - resealable pouch.

List Case Cost $35.40 List Unit Cost $5.90 SRP $9.99 Margin 41% Penny Profit $4.09

Item # Description Item UPC Case Pack Case UPC Available To Ship 0755 6/15.9 oz. ALMOND ROCA® Stand-up Pouch 0 41770 07890 5 6 0 41770 10646 2 NOW 0699 6/15.9 oz. Asst. ROCA® Stand-up Pouch 0 41770 07800 4 6 0 41770 10645 5 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 18 2019 Holiday Presentation V2 02/06/2019 ALMOND ROCA® Specialty Tins

• Premium embossed tin set in an ALMOND ROCA® classic gift box. • Carries over to Chinese New Year following standard holiday selling season.

List Case Cost $93.60 List Unit Cost $7.80 SRP $12.99 Margin 40% Penny Profit $5.19

List Case Cost $96.00 List Unit Cost $12.00 SRP $19.99 Margin 40% Penny Profit $7.99

Item # Description Item UPC Case Pack Case UPC Available To Ship 0260 21 oz. ALMOND ROCA® Tin in Gift Box 0 41770 01670 9 8 0 41770 20248 5 NOW 0140 12 oz. ALMOND ROCA® Tin in Gift Box 0 41770 00006 7 12 0 41770 10135 1 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 19 2019 Holiday Presentation V2 02/06/2019 ROCA® Buttercrunch Nutcracker Collectible Tin

• Collectable high quality embossed tin. • Mix of ALMOND & DARK ROCA® Buttercrunch. • Individual pieces foil wrapped and pouch-sealed for freshness.

List Case Cost $29.80 List Unit Cost $7.45 SRP $11.99 Margin 37.9% Penny Profit $4.54

Item # Description Item UPC Case Pack Case UPC Available To Ship 5945 4/11.3 oz. Asst. ROCA® Nutcracker Tin (AR/DR) 0 41770 55450 8 4 0 41770 55875 9 8/1/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 20 2019 Holiday Presentation V2 02/06/2019 Classic ROCA® Holiday Gift Tins

List Case Cost $116.40 List Case Cost $89.40 List Unit Cost $9.70 List Unit Cost $7.45 SRP $15.99 SRP $11.99 Margin 39.3% Margin 37.9% Penny Profit $6.29 Penny Profit $4.54

Item # Description Item UPC Case Pack Case UPC Available To Ship

0389 20 oz. ALMOND ROCA® Tapered Tin 0 41770 03890 9 8 0 41770 10229 7 NOW 0329 12.3 oz. ALMOND ROCA® Gift Tin 0 41770 03290 7 12 0 41770 10164 1 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 21 2019 Holiday Presentation V2 02/06/2019 ALMOND ROCA® Holiday Tree Tin

• Beautifully embossed tree shaped tin • Filled with foil wrapped ALMOND ROCA® sealed in a pouch for freshness • In a shelf ready PDQ

List Case Cost $40.80 List Unit Cost $6.80 SRP $10.99 Margin 38.1% Penny Profit $4.19

Item # Description Item UPC Case Pack Case UPC Available To Ship 5867 11.3 oz. ALMOND ROCA® Holiday Tree Tin 0 41770 58670 7 6 0 41770 56636 5 8/1/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 22 2019 Holiday Presentation V2 02/06/2019 ALMOND ROCA® Pyramid Tree Box

• Ornament style box with gold satin ribbon • Gold foil stamped image • Two (2) facing, shelf ready PDQ

List Case Cost $18.00

List Unit Cost $1.80

SRP $2.79 Margin 35.5% Penny Profit $0.99

Item # Description Item UPC Case Pack Case UPC Available To Ship 5866 2.1 oz. ALMOND ROCA® Pyramid Tree Box 0 41770 58660 8 10 0 41770 56637 2 8/1/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 23 2019 Holiday Presentation V2 02/06/2019 Assorted ROCA® Bells & Bow Holiday Gift Box

• Contains both ALMOND & DARK ROCA®. • Ships in plastic tray for easy merchandising. • Promote to $7.99.

List Case Cost $36.00 List Unit Cost $6.00 SRP $8.99 Margin 33.3% Penny Profit $2.99

Item # Description Item UPC Case Pack Case UPC Available To Ship 5977 8.3 oz. Assorted ROCA® Bells & Bow Gift Box 0 41770 59770 3 6 0 41770 55911 4 8/1/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 24 2019 Holiday Presentation V2 02/06/2019 ROCA® Purse Pack with Distinctive Satin Ribbon Handle

• Impressive shelf appeal, with satin ribbon handle. • Addresses the high-growth segment of assorted flavors, containing ALMOND, DARK & CASHEW ROCA®. • Transitions without a seasonal markdown into Valentine’s. • Promote to $9.99.

List Case Cost $54.40 List Unit Cost $6.80 SRP $10.99 Margin 38.1% Penny Profit $4.19

Item # Description Item UPC Case Pack Case UPC Available To Ship 5970 12 oz. ASSORTED ROCA® Collection Purse Pack 0 41770 59700 0 8 0 41770 55895 7 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 25 2019 Holiday Presentation V2 02/06/2019 ALMOND ROCA® Scenic Holiday Gift Box

• Eye catching holiday motif • 12oz of classic ALMOND ROCA® • Box stands without needing a tray.

List Case Cost $50.00 List Unit Cost $6.25 SRP $10.99 Margin 43.1% Penny Profit $4.74

Item # Description Item UPC Case Pack Case UPC Available To Ship 5857 12 oz. ALMOND ROCA® Scenic Holiday Gift Box 0 41770 58570 0 8 0 41770 56628 0 08/01/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 26 2019 Holiday Presentation V2 02/06/2019 ROCA® Golden Tree Gift Box

• Unique holiday design • Ships in a ready to shelve PDQ

List Case Cost $31.30 List Unit Cost $3.13 SRP $5.29 Margin 40.8% Penny Profit $2.16

Item # Description Item UPC Case Pack Case UPC Available To Ship 5897 5 oz. ALMOND ROCA® Golden Tree Gift Box 0 41770 58970 8 10 0 41770 55848 3 8/1/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 27 2019 Holiday Presentation V2 02/06/2019 ROCA® Gift Boxes – Now in 4 Varieties!

• MACADAMIA ROCA® Now available nation wide • Each box contains 12 tray set pieces of ROCA® Buttercrunch • 12 boxes ship in a shelf ready DRC

List Case Cost $37.56 List Unit Cost $3.13 SRP $5.29 Margin 40.8% Penny Profit $2.16

Item # Description Item UPC Case Pack Case UPC Available To Ship 0134 5 oz. ALMOND ROCA® Gift Box 0 41770 01340 1 12 0 41770 10180 1 NOW 0662 4.9 oz. DARK ROCA® Gift Box 0 41770 06620 9 12 0 41770 10616 5 NOW 0602 4.9 oz. MACADAMIA ROCA® Gift Box 0 41770 06020 7 12 0 41770 10615 8 NOW 0671 5 oz. Sea Salt CARAMEL ROCA® Gift Box 0 41770 06710 7 12 0 41770 10626 4 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 28 2019 Holiday Presentation V2 02/06/2019 ROCA® The Original Buttercrunch Toffee Mini Stand-Up Boxes

List Case Cost $19.68 List Unit Cost $0.82 SRP $1.39 Margin 41% Penny Profit $0.57

• All Items Ship in Display Ready Trays. • Encourage 1st Time ROCA® Trial. • ALMOND & DARK ROCA® can transition into Valentine.

4.375 x 11.5 x 9.75

Case Available Item # Description Item UPC Case UPC Pack To Ship 0259 .84oz. (2 PC) ALMOND ROCA® Mini Stand-up 0 41770 02590 9 24 0 41770 20247 8 NOW 5978 .84oz. (2 PC) ASSORTED ROCA® Mini Stand-up (12 AR, 6 DR, 6 Pep.) VARIOUS 24 0 41770 55912 1 8/1/2019

29 2019 Holiday Presentation V2 02/06/2019 ROCA® The Original Buttercrunch Toffee 3 Piece Retail

List Case Cost $84.24 List Unit Cost $0.78 SRP $1.29 Margin 39.5% Penny Profit $0.51

Item # Description Item UPC Case Pack Case UPC Available To Ship 0423 12 Count ALMOND ROCA® 3 PC Display Tray 0 41770 04230 2 9 0 41770 10478 9 NOW 0250 12 Count DARK ROCA® 3 PC Display Tray 0 41770 02500 8 9 0 41770 10432 1 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 30 2019 Holiday Presentation V2 02/06/2019 ROCA® The Original Buttercrunch Toffee 3 Display Options (Floor Display, Power-wing or Counter Top)

List Case Cost $70.20 List Unit Cost $0.78 SRP $1.29 Margin 39.5% Penny Profit $0.51

Powerwing Unit can be removed and used separately 12.94” x 3.69” x 11.09”

• Versatile display meets any customer display need. • Promote to $0.99.

14.5”w x 13”d x 44.5”h

Item # Description Item UPC Case Pack Case UPC Available To Ship 07410 2/45 count ALMOND ROCA® 3-Piece Shipper 0 41770 04230 2 1 display 0 41770 10790 2 NOW 07720 2/45 count ALMOND & DARK ROCA® 3-Piece Shipper VARIOUS 1 display 0 41770 10727 8 NOW

Pricing based on 500 lb. minimum shipment FOB Destination Dock 31 2019 Holiday Presentation V2 02/06/2019 ROCA® Thins - Amazing Snacking Chocolate Targeting the Growing Snacking Occasion.

• ROCA® Thins make everyday snacking an amazing chocolate experience. • Amazing taste • Thin for more flavor • Re-sealable stand-up pouch • Trusted premium brand

• Each flavor is formulated with the best ingredients: • 70% Extra Dark Chocolate • 45% Dark Chocolate, nib-dutched for bold, rich flavor • Signature Milk Chocolate, specially conged for caramel notes • Sweet Peppermint Candy Pieces • Classic ROCA® Buttercrunch Toffee • No Artificial Flavors, Colors or Preservatives! Most Innovative New Product • Consumers prefer ROCA® Chocolate Thins Award 2015 NCA over other thin bark offerings.

Source: Consumer Focus Groups – Summer 2014 32 2019 Holiday Presentation V2 02/06/2019 AWARD WINNING ROCA® THINS An Amazing Snacking Experience

List Case Cost $22.96 List Unit Cost $2.87 SRP $4.79 Margin 40% Penny Profit $1.92

Case Available T Item # Description Item UPC Case UPC Pack o Ship 3310 5.3 oz. Dark Chocolate ROCA® THINS 0 41770 33150 5 8 0 41770 33004 1 NOW 3311 5.3 oz. Milk Chocolate ROCA® THINS 0 41770 33160 4 8 0 41770 33005 8 NOW 3328 5.3 oz. Extra Dark Chocolate ROCA® THINS W/SEA SALT 0 41770 33280 9 8 0 41770 33019 5 NOW 5884 5.3 oz. Dark Chocolate Peppermint Bark ROCA® THINS 0 41770 58840 4 8 0 41770 55626 7 8/1/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 33 2019 Holiday Presentation V2 02/06/2019 ROCA® THINS – PEPPERMINT BARK Snowman Tin

• Fully embossed holiday tin. • Amazing ROCA® Peppermint THINS.

List Case Cost $37.50 List Unit Cost $6.25 SRP $9.99 Margin 37.4% Penny Profit $3.74

Item # Description Item UPC Case Pack Case UPC Available To Ship 5896 6/10 oz. PEPPERMINT BARK Snowman Tin 0 41770 58960 9 6 0 41770 55849 0 8/1/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 34 2019 Holiday Presentation V2 02/06/2019 Brown & Haley - Holiday Chocolate Boxes

• Rich and creamy milk chocolate over honey sweet graham crackers. • White and dark chocolate peppermint bark squares. • Creamy Mint patties covered in milk chocolate.

List Case Cost $29.60 List Unit Cost $3.70 SRP $5.99 Margin 38.2% Penny Profit $2.29

Item # Description Item UPC Case Pack Case UPC Available To Ship 5858 5.6 oz. Milk Chocolate Graham Cracker Holiday Box 0 41770 58580 9 8 0 41770 56627 3 08/01/2019 5856 5.6 oz. Milk Chocolate Peppermint Cremes Holiday Box 0 41770 58560 1 8 0 41770 56629 7 08/01/2019 5850 5.6 oz. Peppermint Bark Holiday Box 0 41770 58500 7 8 0 41770 56616 7 08/01/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 35 2019 Holiday Presentation V2 02/06/2019 ROCA® Holiday Hot Chocolate Display Tray

• Each box contains one 1 oz. ROCA® Cocoa pouch. • Display tray contains two designs. • Perfect stocking stuffer!

List Case Cost $16.08 List Unit Cost $0.67 SRP $1.19 Margin 43.7% Penny Profit $0.52

Item # Description Item UPC Case Pack Case UPC Available To Ship 8035 24/1 oz. ROCA® Hot Chocolate Holiday Box 0 41770 80350 7 24 0 41770 88081 2 08/01/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 36 2019 Holiday Presentation V2 02/06/2019 Seasonal Markdown Policy & Terms

Seasonal Credit Policy: • A credit of 50% of the net item cost, up to the category sell-through rate may be issued on Brown & Haley Seasonal items that are not backroom stock. • The credit request must be submitted within thirty (30) days following the event. • No other markdown credit will be issued. No other returns or credits will be authorized.

• Seasonal Terms: • Seasonal dating will be available for Christmas 2018 to retail warehouse accounts, wholesalers and distributors only. • Dating for Christmas 2018: 2% 30 days, net 45 from date of invoice. • Seasonal Terms will not be provided unless it is specified on the purchase order.

• Standard Terms of Sale: • Brown & Haley terms are 2% 10 days, net 30 days from date of invoice. Cash discount is calculated on net dollars.

37 2019 Holiday Presentation V2 02/06/2019 IRI & Special Item Slides

Use the following slides to build a presentation based on specific customer needs.

38 2019 Holiday Presentation V2 02/06/2019 ALMOND ROCA® Canister is a top item in Total FOOD Nationally.

® • ALMOND ROCA is the #7 Premium item at food retailers across the country. FOOD • A necessary part of any Holiday or Everyday set.

Source: IRI 8 weeks ending 12/30/2018 39 2019 Holiday Presentation V2 02/06/2019 Nationally, ALMOND ROCA® Canister is the #3 Premium SKU, Based on Sales Per Point of Distribution.

Dollar Sales per Point of Distribution – Top 20 Premium Items $ Sales per 1% ACV MULO

FERRERO ROCHER MILK CHOCOLATE HZLNT BALL HAZELNUT ROUND 5.3 OZ -… GHIRARDELLI SQUARES CHRISTMAS CHOCOLATE CHOCOLATE CANDY… BROWN & HALEY ALMOND ROCA CHCLT BTRC TF ALMN PIECES BTTR CRNCH… FERRERO ROCHER MILK CHOCOLATE HZLNT GIFT BOX CHOCOLATE BALL… FERRERO ROCHER CHRISTMAS CHOCOLATE CHOCOLATE CANDY ROUND 5.3… LINDT LINDOR CHRISTMAS TRUFFLE CHOCOLATE CANDY ROUND 8.5 OZ -… LINDT LINDOR CHRISTMAS TRUFFLE CHOCOLATE CANDY ROUND 8.5 OZ -… LINDT LINDOR MILK CHOCOLATE TRUFL BALL TRUFFLE ROUND 5.1 OZ -… FERRERO ROCHER MILK CHOCOLATE HZLNT BALL HAZELNUT ROUND 1.3 OZ -… LINDT LINDOR ASSORTED CHOCLT TRFL BALL TRUFFLE ROUND 5.1 OZ -… FERRERO COLLECTION ASSORTED CHOCOLATE GIFT BOX CHOCOLATE BALL… GHIRARDELLI SQUARES DRK CHCLT PPRMNT BRK BARK PEPPERMINT SQUARE… LINDT LINDOR ASSORTED CHOCLT TRFL BALL TRUFFLE ROUND 15.2 OZ -… FERRERO COLLECTION ASSORTED CHOCOLATE GIFT BOX CHOCOLATE BALL… FERRERO ROCHER MILK CHOCOLATE HZLNT GIFT BOX CHOCOLATE BALL… FERRERO ROCHER CHOCOLATE HAZELNUT GIFT BOX CHOCOLATE PIECES… MERCI CHRISTMAS CHOCOLATE CHOCOLATE CANDY RECTANGLE 7 OZ -… LINDT LINDOR MILK CHOCOLATE TRUFL BALL TRUFFLE ROUND 15.2 OZ -… GHIRARDELLI SQUARES MILK CHOC CARAMEL PIECES CARAMEL SQUARE 5.32… GRAND FERRERO ROCHER MILK CHOCOLATE HZLNT GIFT BOX CHOCOLATE…

$0 $50,000

Source: IRI Multi-Outlet 8 weeks ending 40 12/30/2018; $ Sales per 1% ACV 2019 Holiday Presentation V2 02/06/2019 At Drug, the ALMOND ROCA® Canister is the #8 Premium SKU, Based on Sales Per Point of Distribution.

Dollar Sales per Point of Distribution – Top 20 Premium Items $ Sales per 1% ACV DRUG

FERRERO ROCHER MILK CHOCOLATE HZLNT BALL HAZELNUT ROUND… LINDT LINDOR ASSORTED CHOCLT TRFL BALL TRUFFLE ROUND 5.1 OZ… LINDT LINDOR MILK CHOCOLATE TRUFL BALL TRUFFLE ROUND 5.1 OZ… FERRERO ROCHER MILK CHOCOLATE HZLNT GIFT BOX CHOCOLATE… GHIRARDELLI SQUARES CHRISTMAS CHOCOLATE CHOCOLATE CANDY… FERRERO COLLECTION ASSORTED CHOCOLATE GIFT BOX CHOCOLATE… FERRERO ROCHER MILK CHOCOLATE HZLNT GIFT BOX CHOCOLATE… BROWN & HALEY ALMOND ROCA CHCLT BTRC TF ALMN PIECES BTTR… FERRERO COLLECTION ASSORTED CHOCOLATE GIFT BOX CHOCOLATE… GHIRARDELLI SQUARES MILK CHOC CARAMEL PIECES CARAMEL… GHIRARDELLI SQUARES HOLIDAY CHOCOLATE GIFT BOX CHOCOLATE… LINDT LINDOR WHITE CHOCOLATE TRFL BALL TRUFFLE ROUND 5.1 OZ… LINDT LINDOR MILK CHOCOLATE TRUFL BALL TRUFFLE ROUND .8 OZ -… MERCI CHRISTMAS CHOCOLATE CHOCOLATE CANDY RECTANGLE 7 OZ… GHIRARDELLI SQUARES HOLIDAY CHOCOLATE CHOCOLATE CANDY… LINDT LINDOR DARK CHOCOLATE TRUFL BALL TRUFFLE ROUND 5.1 OZ… FERRERO ROCHER CHRISTMAS CHOCOLATE CHOCOLATE CANDY… LINDT ASSORTED CHOCLT TRFL GIFT BOX CHOCOLATE BALL ROUND… GHIRARDELLI CHRISTMAS CHOCOLATE CHOCOLATE CANDY SNOWMAN… FERRERO ROCHER MILK CHOCOLATE HZLNT BALL HAZELNUT ROUND…

$0 $50,000

Source: IRI Total Drug 8 weeks ending 41 12/30/2018; $ Sales per 1% ACV 2019 Holiday Presentation V2 02/06/2019 In Food, ALMOND ROCA® Canister is the #2 Premium SKU, Based on Sales Per Point of Distribution.

Dollar Sales per Point of Distribution – Top 20 Premium Items $ Sales per 1% ACV FOOD

FERRERO ROCHER MILK CHOCOLATE HZLNT BALL HAZELNUT ROUND 5.3… BROWN & HALEY ALMOND ROCA CHCLT BTRC TF ALMN PIECES BTTR… GHIRARDELLI SQUARES CHRISTMAS CHOCOLATE CHOCOLATE CANDY… FERRERO ROCHER MILK CHOCOLATE HZLNT GIFT BOX CHOCOLATE BALL… FERRERO ROCHER MILK CHOCOLATE HZLNT BALL HAZELNUT ROUND 1.3… LINDT LINDOR MILK CHOCOLATE TRUFL BALL TRUFFLE ROUND 5.1 OZ -… FERRERO COLLECTION ASSORTED CHOCOLATE GIFT BOX CHOCOLATE… LINDT LINDOR ASSORTED CHOCLT TRFL BALL TRUFFLE ROUND 5.1 OZ -… FERRERO ROCHER MILK CHOCOLATE HZLNT GIFT BOX CHOCOLATE BALL… LINDT LINDOR ASSORTED CHOCLT TRFL BALL TRUFFLE ROUND 15.2 OZ -… MERCI CHRISTMAS CHOCOLATE CHOCOLATE CANDY RECTANGLE 7 OZ -… LINDT LINDOR MILK CHOCOLATE TRUFL BALL TRUFFLE ROUND 15.2 OZ -… GHIRARDELLI SQUARES HOLIDAY CHOCOLATE CHOCOLATE CANDY… FERRERO COLLECTION ASSORTED CHOCOLATE GIFT BOX CHOCOLATE… GHIRARDELLI SQUARES DRK CHCLT PPRMNT BRK BARK PEPPERMINT… GHIRARDELLI SQUARES HOLIDAY CHOCOLATE GIFT BOX CHOCOLATE… LINDT LINDOR MILK CHOCOLATE BAR RECTANGLE 1.3 OZ -… LINDT EXCELLENCE DARK CHOCOLATE BAR RECTANGLE 3.5 OZ -… GHIRARDELLI SQUARES MILK CHOC CARAMEL PIECES CARAMEL SQUARE… LINDT EXCELLENCE DARK CHOCOLATE S SLT BAR SEA SALT RECTANGLE…

$0 $25,000 $50,000 $75,000

Source: IRI Total Food 8 weeks ending 42 12/30/2018; $ Sales per 1% ACV 2019 Holiday Presentation V2 02/06/2019 ROCA® Responds Extremely Well to Promotion.

• The ROCA® delivers 2.5 X Category Lift when promoted on display & feature. Merchandising Lift - % Increase in Volume Total US - Multi Outlet: 52 Weeks Ending Dec 30, 2018 MULO Total Chocolate vs. Premium Chocolate vs. Brown and Haley 800%

700% 719% 600%

500%

400% 371% 300% 286% 285% 200% 218% 170% 162% 100% 131% 114% 94% 89% 96% 0% Display Only Feature Only Feature and Display Price Reduction Only

Total Chocolate Premium Chocolate Brown and Haley

Source: IRI 52 weeks ending 12/30/2018 43 2019 Holiday Presentation V2 02/06/2019 ROCA® Responds Extremely Well to Promotion.

• The ALMOND ROCA® Canister delivers More than Twice the Category Lift when promoted on feature and display. Merchandising Lift - % Increase in Volume DRUG Total US - Drug: 52 Weeks Ending Dec 30, 2018 Total Chocolate vs. Premium Chocolate vs. Brown and Haley

1000.0% 900.0% 915.3% 800.0% 700.0% 600.0% 500.0% 400.0% 460.7%

300.0% 336.8% 338.7% 200.0% 254.9% 218.6% 227.2% 185.1% 100.0% 181.0% 156.2% 140.1% 119.1% 0.0% Display Only Feature Only Feature and Display Price Reduction Only

Total Chocolate Premium Chocolate Brown and Haley

Source: IRI 52 weeks ending 12/30/2018 44 2019 Holiday Presentation V2 02/06/2019 ROCA® Responds Extremely Well to Promotion in FOOD- and even more when on Feature + Display!

• The ALMOND ROCA® Canister delivers Three time the Category Lift when promoted on feature and display.

Merchandising Lift - % Increase in Volume FOOD Total US - Food: 52 Weeks Ending Dec 30, 2018 Total Chocolate vs. Premium Chocolate vs. Brown and Haley 1400%

1200% 1294%

1000%

800%

600%

400% 384% 378% 310% 200% 257% 112% 142% 129% 160% 94% 97% 145% 0% Display Only Feature Only Feature and Display Price Reduction Only

Total Chocolate Premium Chocolate Brown and Haley

Source: IRI 52 weeks ending 12/30/2018 45 2019 Holiday Presentation V2 02/06/2019 ROCA Flanker SKUs add Seasonal Revenue to the Premium Set. IRI Points to Upside for DARK ROCA® Buttercrunch MULO DARK ROCA® Sales Ratio vs. ALMOND ROCA® (IRI)

Western MULO Latest 52 Weeks Ending 12-30-18 8wk Nov Dec 2018 ending 12.30.18 Dollar Avg N- Dollar Avg N- Arizona, California, Colorado, Idaho, Montana, New Mexico, Sales Per Promoted Sales Per Promoted Nevada, Oregon, Utah, Washington, Wyoming ACV Wtd Point of Price Per Dollar ACV Wtd Point of Price Per Dollar Sales Dist Dist Unit Sales Dist Dist Unit BROWN & HALEY ALMOND ROCA CNST 10OZ $5,301,150 78.4% $67,658 $5.47 $2,900,141 75.5% $38,404 $5.26 BROWN & HALEY DARK ROCA CNST 10OZ $1,001,200 59.6% $16,787 $5.30 $541,042 47.9% $11,303 $4.98 DARK ROCA as % of ALMOND ROCA 25% 29%

BROWN & HALEY ALMOND ROCA STNDP BX 5OZ $209,672 16.1% $13,054 $4.01 $56,212 14.2% $3,964 $3.92 BROWN & HALEY DARK ROCA STNDP BX 5OZ $69,972 12.1% $5,780 $3.84 $21,143 7.6% $2,779 $3.93 DARK ROCA as % of ALMOND ROCA 44% 70%

Rest of US MULO Latest 52 Weeks Ending 12-30-18 8wk Nov Dec 2018 ending 12.30.18 Dollar Avg N- Dollar Avg N- Sales Per Promoted Sales Per Promoted All States Excluding "Western US MULO" ACV Wtd Point of Price Per Dollar ACV Wtd Point of Price Per Dollar Sales Dist Dist Unit Sales Dist Dist Unit BROWN & HALEY ALMOND ROCA CNST 10OZ $1,598,043 17.3% $92,194 $5.61 $721,622 15.2% $47,579 $5.36 BROWN & HALEY DARK ROCA CNST 10OZ $121,650 7.9% $15,451 $4.68 $69,234 5.3% $13,093 $4.68 DARK ROCA as % of ALMOND ROCA 17% 28%

BROWN & HALEY ALMOND ROCA STNDP BX 5OZ $151,071 7.2% $20,918 $3.93 $47,382 4.7% $10,160 $3.90 BROWN & HALEY DARK ROCA STNDP BX 5OZ $52,814 3.4% $15,667 $3.86 $14,457 1.3% $10,717 $3.87 DARK ROCA as % of ALMOND ROCA 75% 105%

Dollar Sales per Point of Distribution is a measure provided by IRI. Dollar Sales per Point of Distribution = Dollar Sales / ACV Wtd Dist. ACV Wtd Dist (ACV Weighted Distribution) is a measure of the highest distribution for the entire period.

Source: IRI 12/30/2018 MULO 52wks; 46 IRI 12/30/2018 MULO 8wks 2019 Holiday Presentation V2 02/06/2019 ROCA Flanker SKUs add Seasonal Revenue to the Premium Set. Upside for SEA SALT CARAMEL ROCA® Buttercrunch in East/Central MULO SEA SALT CARAMEL ROCA® Sales Ratio vs. ALMOND ROCA® (IRI)

Western MULO Latest 52 Weeks Ending 12-30-18 8wk Nov Dec 2018 ending 12.30.18 Dollar Avg N- Dollar Avg N- Arizona, California, Colorado, Idaho, Montana, New Mexico, Sales Per Promoted Sales Per Promoted Nevada, Oregon, Utah, Washington, Wyoming ACV Wtd Point of Price Per ACV Wtd Point of Price Per Dollar Sales Dist Dist Unit Dollar Sales Dist Dist Unit BROWN & HALEY ALMOND ROCA CNST 10OZ $5,301,150 78.4% $67,658 $5.47 $2,900,141 75.5% $38,404 $5.26 BROWN & HALEY SEA SALT CARAMEL ROCA CNST 10OZ $420,877 30.9% $13,612 $5.29 $305,133 29.8% $10,251 $5.14 SEA SALT CARAMEL ROCA as % of ALMOND ROCA 20% 27%

BROWN & HALEY ALMOND ROCA STNDP BX 5OZ $209,672 16.1% $13,054 $4.01 $56,212 14.2% $3,964 $3.92 BROWN & HALEY SEA SALT CARAMEL ROCA STNDP 5OZ $30,831 8.6% $3,588 $4.19 $22,044 7.4% $2,959 $4.24 SEA SALT CARAMEL ROCA as % of ALMOND ROCA 27% 75%

Rest of US MULO Latest 52 Weeks Ending 12-30-18 8wk Nov Dec 2018 ending 12.30.18 Dollar Avg N- Dollar Avg N- Sales Per Promoted Sales Per Promoted All States Excluding "Western US MULO" ACV Wtd Point of Price Per ACV Wtd Point of Price Per Dollar Sales Dist Dist Unit Dollar Sales Dist Dist Unit BROWN & HALEY ALMOND ROCA CNST 10OZ $1,598,043 17.3% $92,194 $5.61 $721,622 15.2% $47,579 $5.36 BROWN & HALEY SEA SALT CARAMEL ROCA CNST 10OZ $72,808 3.2% $22,978 $5.29 $40,275 2.5% $16,255 $5.14 SEA SALT CARAMEL ROCA as % of ALMOND ROCA 25% 34%

BROWN & HALEY ALMOND ROCA STNDP BX 5OZ $151,071 7.2% $20,918 $3.93 $47,382 4.7% $10,160 $3.90 BROWN & HALEY SEA SALT CARAMEL ROCA STNDP 5OZ $13,744 0.3% $48,679 $3.90 $10,955 0.2% $44,049 $4.02 SEA SALT CARAMEL ROCA as % of ALMOND ROCA 233% 434%

Source: IRI 12/30/2018 MULO 52wks; 47 IRI 12/30/2018 MULO 8wks 2019 Holiday Presentation V2 02/06/2019 For 2018, consumers chose premium Indulgences more than 2 to 1 over non-chocolate.

• Total Chocolate Sales were up .6% for 2018, representing 59% of total candy. • For 2018 “Everyday Chocolate” category sales were up 1.4%. • In 2018 “Christmas Chocolate” category sales were up 1.3%.

Total US - Multi Outlet Calendar Year 2018 ending Dec 30, 2018 Calendar Year 2018 ending Dec 30, Unit Share 2018 % Chg. $ Share $ Share Sales % Segment $ Sales $ Sales P.Y Pt. Chg. Unit Sales Total Vs. P.Y of TTL P.Y. Chg Vs. P.Y Gum YAG 11% Total Candy $19,275,000,329 $19,084,464,537 1.0% 9,287,825,161 -0.7% Seasonal Chocolate Total Gum $2,049,202,227 $2,005,665,592 2.2% 10.6% 10.5% 1.2% 1,143,525,674 -3.1% 14% Everyday Non Choc Total Non Chocolate $5,424,473,164 $5,297,230,226 2.4% 28.1% 27.8% 1.4% 2,904,345,265 -0.1% 23% Everyday Non Choc $4,381,793,800 $4,316,854,364 1.5% 80.8% 81.5% -0.9% 2,390,128,208 -0.1% Seasonal Non Choc $1,042,679,364 $980,375,862 6.4% 19.2% 18.5% 3.9% 514,217,056 -0.3% Seasonal Christmas Non-Choc $255,864,027 $253,150,165 6.7% 24.5% 25.8% -5.0% 174,198,922 0.6% Non Choc Total Chocolate $11,273,503,737 $11,205,441,941 0.6% 58.5% 58.7% -0.4% 4,980,907,187 0.2% 6% Everyday Chocolate $8,552,768,191 $8,431,645,440 1.4% 76.0% 75.8% 0.2% 3,948,871,273 1.3% Seasonal Chocolate $2,720,735,546 $2,773,796,501 -1.9% 24.0% 24.2% -0.7% 1,032,035,914 -3.8% Everyday Chocolate Christmas Choc $857,651,120 $809,551,695 1.3% 31.5% 29.2% 8.0% 326,888,212 1.6% 46%

PIE CHART OPTIONAL

Source: IRI 52weeks ending 12/30/2018 48 2019 Holiday Presentation V2 02/06/2019 ALMOND & DARK ROCA® Loud & Proud Nutcracker Northwest Exclusive

• Required units: 5000. Equaling 1,250 cases. • High quality embossed tin. • Northwest colors!

List Case Cost $29.80 List Unit Cost $7.45 SRP $11.99 Margin 37.9% Penny Profit $4.54

Case Wt. 4.96 lbs. Case Cube: .280 Product Dimensions: 9.563 x 2.625 x 4 Pallet pattern: 37 x 5 Case Dimensions: 10 x 8.25 x 5.9

Item # Description Item UPC Case Pack Case UPC Available To Ship 5862 11.3 oz. ALMOND & DARK ROCA® Loud & Proud Nutcracker 0 41770 58620 2 4 0 41770 55620 5 08/01/2019

Pricing based on 500 lb. minimum shipment FOB Destination Dock 49 2019 Holiday Presentation V2 02/06/2019