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Produce Business January 2013

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Produce Business January 2013 JAN. 2013 • VOL. 29 • NO. 01 • $9.90 features p. 48 24 FOUR WAYS TO SELL MORE SPECIALTY CITRUS A short availability window and many exciting varieties make specialty citrus a welcome addition to any produce department. 33 RIGID CONTAINERS OFFER FLEXIBLE OPTIONS Innovations and continual improvements of clamshells further all the advances in food safety, while adding to profitability at every level of the supply chain. 38 THINK OUTSIDE THE BOX FOR MERCHANDISING BEFORE THE BIG GAME Score a touchdown for creativity and register rings with creative thinking cover story when it comes to Super Bowl, tailgating or home-gating merchandising. 43 A FRESH LOOK AT CHILEAN EXPORTS 18 SUPERMARKET DIETITIANS ACT New options in products, packaging and marketing programs AS INDUSTRY ALLY IN THE FIGHT will help retailers further boost this important category. AGAINST CHILDHOOD OBESITY A cadre of health professionals helps 48 MEXICO: CONTINUED EVOLUTION OF A TOP SUPPLIER retailers and educators get kids and parents Key developments in Mexico’s export sector promise focused on fresh fruit and vegetables. new and unique sourcing opportunities for the future. 56 MUSHROOMS MAKE THE CUT IN WINTER PRODUCE commentary The word is out that mushrooms are highly nutritious, and with the emergence of a new lineup of varieties, the category has enjoyed steady growth in recent years. 14 THE FRUITS OF THOUGHT Tesco, Fresh & Easy And The Price Of Being Alone departments 86 RETAIL PERSPECTIVE Under Promise, Over Deliver MERCHANDISING REVIEWS 62 Five Ways To Sunny-Up Sales Of Tropicals EUROPEAN MARKET 88 Consumers’ never-ending quest for “something new,”combined with better availability, price Fruit Logistica Announces Candidates and quality, is moving tropical produce up to a more prominent place at the table. For 2013 Innovation Award DRIED FRUIT & NUTS 83 Pay Attention To Peanuts In Produce in this issue A year-round roster of sports to pair with peanuts makes this healthful snack a boon for produce departments. 4 THE QUIZ 6 WASHINGTON GRAPEVINE special features 8 PRODUCE WATCH 16 FROM THE PAGES OF THE PERISHABLE PUNDIT 10 TRADE SHOW CALENDAR Pundit’s Mailbag — Booth Babes Issue Rolls On With Discourse About Beauty, PMA Exhibit Policy, Market- 12 RESEARCH PERSPECTIVES ing Tactics And Proper Attire 67 CELEBRATING FRESH! 13 COMMENTS AND ANALYSIS A post-show review of The New York Produce Show and Conference 90 BLAST FROM THE PAST 90 INFORMATION SHOWCASE p. 67 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. JANUARY 2013 • PRODUCE BUSINESS 3 PRODUCE QUIZ THIS MONTH’S WINNER Tim Green JANUARY 2013 • VOL. 29 • NO. 01 • $9.90 Director of Farming and Marketing P.O. Box 810425 • Boca Raton • FL 33481-0425 Phone: 561-994-1118 • Fax: 561-994-1610 Hollar & Greene Produce Co [email protected] Boone, NC PRESIDENT &EDITOR-IN-CHIEF To say Tim Greene has marketing involves food safety as well as James E. Prevor been working in the pro- sales with major national accounts and [email protected] duce industry for a long organic sales with cabbage and potatoes. PUBLISHER/EDITORIAL DIRECTOR time would be an under- “We are considered category professionals Ken Whitacre statement. “I’ve been in when it comes to cabbage,” says Greene. [email protected] the business since I was born,” he says. Hollar and Greene offers organic and year- Tim’s father and grandfather, Dale and Lige round cabbages. SPECIAL PROJECTS EDITOR Mira Slott Hollar, started Hollar and Greene Produce Greene has always been a fan of PRODUCE [email protected] Company in 1963. Now Greene and his two BUSINESS. “I’ve been reading it for as long as bothers work for the family-owned it’s been out,” he says. His favorite part is edi- ASSOCIATE EDITOR grower/shipper business based in Boone, tor-in-chief Jim Prevor’s columns. “I go straight Jennifer Leslie Kramer NC. “We all participate,” he says. to Jim’s article before reading the rest,” says [email protected] Greene’s job as director of farming and Greene. “I really appreciate his insight.” EXECUTIVE ASSISTANT Fran Gruskin [email protected] How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are simple: Read through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the PRODUCTION DIRECTOR questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a Diana Levine business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from [email protected] the responses received before the publication of our March issue of PRODUCE BUSINESS. The winner must agree to sub- mit a color photo to be published in that issue. PRODUCTION LEADER Jackie Tucker WIN A HEAT AND COLD THERAPY MASSAGER This handheld massager provides both hold and cold therapy, from 113 PRODUCTION DEPARTMENT to 35 degrees Farenheit. The two-speed percussive head generates 2,100- SUNSHINE GORMAN 2,500 rpm that penetrates deep into muscles to relieve tightness and knots. FREDDY PULIDO The cordless unit has a rechargeable battery that provides up to 45 min- TRADE SHOW COORDINATOR utes of massage from a one-hour charge using the included AC adapter. Jackie LoMonte [email protected] EDITORIAL INTERN QUESTIONS FOR THE JANUARY ISSUE Madeline Mesa [email protected] 1) Who started Booth Ranches in 1957? ______________________________________________ CONTRIBUTING EDITORS ______________________________________________________________________________ Carol Bareuther, Bob Johnson, Jodean Robbins, Amy Sawelson 2) What are the two contact numbers for D’Arrigo Bros. of New York? ______________________ ADVERTISING Eric Nieman, Associate Publisher ______________________________________________________________________________ [email protected] 3) What third-pary agency does New Limeco use for its HACCP certification? ________________ Wendy Jones [email protected] ______________________________________________________________________________ Sandy Lee [email protected] 4) What is the website for Paramount Citrus’ Cuties? ____________________________________ Bill Martin ______________________________________________________________________________ [email protected] Ellen Rosenthal 5) What are the two sizes offered by Pom Wonderful in its ready-to-eat arils? _________________ [email protected] ______________________________________________________________________________ Joel Schwartz [email protected] 6) What variety of orange is deemed by Sunkist as “The Power Orange”?_____________________ FLORAL DEPARTMENT MARKETING ______________________________________________________________________________ E. Shaunn Alderman [email protected] Send insertion orders, payments, press releases, This issue was: ❏ Personally addressed to me ❏ Addressed to someone else photos, letters to the editor, etc., to PRODUCE BUSINESS, P.O. Box 810425 Name ______________________________ Position ______________________________ Boca Raton, FL 33481-0425 PH: 561.994.1118 FAX: 561.994.1610 Company __________________________________________________________________ PRODUCE BUSINESS is published by Phoenix Media Network, Inc. James E. Prevor, Chairman of the Board Address ____________________________________________________________________ P.O. Box 810425, Boca Raton, FL 33481-0425. Entire contents © Copyright 2012 City _______________________________________________________________________ Phoenix Media Network, Inc. All rights reserved. Printed in the U.S.A. State _____________________________________ Zip _____________________________ Publication Agreement No. 40047928 Phone ______________________________ Fax __________________________________ Photocopies of this form are acceptable. Please send answers to: JANUARY QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425 4 PRODUCE BUSINESS • JANUARY 2013 New Republicans In House Ag Committee Bode Well For Industry By Julie Manes, director of government relations he fresh fruit and vegetable industry The majority leadership in Congress Tis gaining some allies as the 113th has...[appointed] new members to the House Congress prepares to be sworn in next January. The newly appointed Repub- Agriculture Committee who are well lican members of the House Agriculture Committee hail from California, Florida, Illi- positioned to augment the industry’s nois, Michigan and New York — all states stance with their own appreciation of the with robust agriculture production and economies. contribution that specialty crops make to In the last session of Congress, the Repub- the agriculture and broader economies. licans controlled the House of Representatives, but their House Agriculture Committee presence suffered a lack of sent Florida’s 3rd district, has a long back- and vegetable production. members who represented districts with ground as a veterinarian. Doug LaMalfa, “I am pleased to welcome our new Repub- specialty crop production and interests. To be Congressman-elect for California’s 1st lican Members to the House Agriculture sure, our industry was able to achieve great district, is a rice farmer who was endorsed by Committee. I
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