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A Fresh Approach to the Shopping Experience

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A Fresh Approach to the Shopping Experience A FRESH APPROACH TO THE SHOPPING EXPERIENCE At The Fresh Market, we’re committed to offering our guests premium meal solutions, entertaining essentials and signature products that surprise and delight. Our stores are warm and inviting—encouraging guests to linger, explore and try new flavors—and our service is always friendly, helpful and inspiring. We also carefully curate and create products that help our guests cook with confidence and serve easy, delicious meals, any night of the week. OUR HISTORY After returning from a trip to Europe, Ray Berry and his wife The Fresh Market Company Milestones Beverly were inspired to bring the charm and essence of an 1982 Opened first store in Greensboro, NC open, European-style food market to America. They wanted to offer a more intimate and personalized shopping experience 1983 Opened second store in Asheville, NC than the warehouse-type supermarkets popular at the time. 1985 Opened first store in South Carolina 1996 The Fresh Market grows to 20 Leaving his job at the Southland Co. overseeing 3,600 7-Eleven locations, entering the Florida market stores, Ray Berry and his wife poured their life savings into their for the first time dream: creating a warm and inviting shopping experience filled 1998 Ray’s son, Brett Berry, joins The Fresh with the freshest produce, meats hand-trimmed by butchers Market as a full-time employee in-store, fresh-cut flowers and the finest foods and ingredients from around the world. 2005 The Fresh Market has 53 stores in North Carolina, South Carolina, While searching for the ideal place to make their dream a Florida, Tennessee, Georgia, Kentucky, Alabama, Ohio, Indiana, Louisiana, reality, the Berrys fell in love with the quaint community of Virginia and Illinois Greensboro, North Carolina. On March 5, 1982, the first The Fresh Market store opened in Greensboro on Lawndale Drive, 2007 Brett Berry becomes president and where a store still stands today. Everything about this small CEO, founder Ray Berry remains as specialty grocery store was designed to enhance the food Chairman of the Board shopping experience. 2009 Brett Berry transitions to vice chairman of the board; company has first-ever The initial 14,000-square-foot store differentiated itself from non-family management team conventional supermarkets with a farmer’s market atmosphere, 2010 The Fresh Market’s 100th store opens complete with locally-grown produce, bins of freshly roasted in St. Petersburg, Florida coffee, an old-world style butcher shop and fish market, in- 2010 The Fresh Market files its IPO to be store bakery, fresh cheeses and cured meats and floral stands. listed on NASDAQ The original store became the blueprint for other locations to 2013 The Fresh Market hits 150 stores nationwide follow. Today, with 161 locations in 22 states, The Fresh Market is committed to their original values of inspiring guests with 2016 The Fresh Market is acquired by Apollo the freshest foods to make everyday eating extraordinary. Global Management for $1.36 billion 2017 Larry Appel joins The Fresh Market as President and Chief Executive Officer 2 DEPARTMENTS & OFFERINGS Bakery | PAGE 4 Meat & Seafood | PAGE 11 Our bakery produces more than 30 kinds of freshly baked In-Store Butchers: Our full-service meat counters offer bread, 14 varieties of pies, croissants with over 100 layers all-natural, antibiotic-free chicken; premium hand-trimmed, of buttery goodness and a decadent selection of desserts, aged beef; lamb, veal and fresh-cut pork. Each day, our cookies and cakes. butchers cut and prepare steaks and roasts and grind fresh beef. The ground beef is sold only the day it’s ground. Coffee, Candy & Bulk | PAGE 5 Fish Market: We offer fresh-caught fish and restaurant- The coffee, candy and bulk departments house a wide quality, chef-inspired appetizers and entrées including: variety of everyday snack mixes, nuts, seeds, dried fruits, gourmet crab cakes, steamer bags, cedar planks and kabobs. candies, and of course, java.. Peak-Season Produce | PAGE 12 Dairy | PAGE 6 Our produce department boasts more than 400 items, In our dairy department, you’ll find a combination of natural with an assortment of both traditional and unique items. and organic brands, specialty items and trusted national Seasonal offerings include tree-ripened mangoes, cotton brands. Guests looking to accommodate special diets or candy grapes, jackfruit and purple cauliflower, along with supplement their diet with tasty alternatives to dairy can chef-prepped sides and entrées. find a variety of options, including some of our signature plant-based meat and dairy alternatives. Private Label | PAGE 13 We offer a wide range of private label items—from fresh Deli | PAGE 7 pasta and sauce to popcorn and pretzels—and stand behind The deli is modeled after a European-style delicatessen and each with a promise of 100% satisfaction. features our signature collection deli meats, charcuterie, more than 200 varieties of imported and domestic cheeses, Wine and Beer | PAGE 14 an assortment of prepared gourmet entrées and sides and Many of our stores include an extensive selection of wine, expertly rolled sushi made fresh every day. as well as imported and craft beers. Floral and Gift Center | PAGE 8 Leadership Team | PAGES 15-16 The floral and gift center is the perfect place to pick up a beautiful bouquet or potted plant, including our signature Community Involvment | PAGE 17 orchids and specialty rose selections. We can also assemble a custom gift basket with virtually any item in the store. Our Stores at a Glance Grocery | PAGE 9 • On average, our stores are between 18,000 and Along with carrying pantry staples, The Fresh Market 23,000 square feet. stocks its grocery shelves with unique items from around the globe to complement the wide range of fresh offerings • Each store carries an average of 1,100 organic items, in the store. 1,200 certified non-GMO items and 1,500 certified gluten-free items. Meals Made Easy | PAGE 10 From ready-to-eat, ready-to-heat, ready-to-cook or ready- • We employ more than 11,000 team to-inspire, The Fresh Market offers an assortment of great- members company-wide with an average tasting meal options for all occasions and cooking abilities. of 50 to 65 employees per store. 3 BAKERY Every day, at five o’clock in the morning, our bakers Bakery Highlights begin preparing a variety of fresh baked goods for • Signature, made-from-scratch nut breads our guests. With hundreds of offerings available baked to perfection using only fresh from unique recipes to authentic and imported bananas, zucchini or seasonal pumpkin items including celebratory cakes, signature breads, • Decadent cakes in an assortment of flavors delicious and shareable platters, cannoli and and sizes that sure to meet every taste cookies, The Fresh Market invites guests to indulge • Exquisite fruit tarts containing up to 2lbs of their taste buds with delectable treats. fresh, all-natural fruit • A selection of delicious pies including classic apple that’s brimming with over 1lb of crisp apples • The Fresh Market’s famous Crispie Cookies, available in variety of flavors from chocolate chip to cranberry almond • European cookies including an assortment of macarons and Italian cookies • Baked in-store croissants with over 100 layers of buttery goodness • Classic sourdough bread baked and proofed in-store to ensure every loaf contains that savory sourdough flavor 4 COFFEE, CANDY & BULK The Fresh Market offers a huge assortment of Candy Highlights high quality, specialty and crave-worthy products • Over 100 jars of high quality chocolate in the coffee, candy and bulk departments. covered, gummi and licorice items Each department is a destination for premium • Guest favorites such as dark chocolate entertaining, gifting and snacking featuring covered almonds and an assortment of jelly seasonal offerings from a rotating selection of bean flavors candies to an extensive variety of nuts and healthy • Classic and nostalgic candies such as snack choices. saltwater taffy, gum drops and caramel creams Coffee Highlights • Seasonal candies for gifts, stocking stuffers, or holiday treats • An array of custom roasts and flavors such as molten chocolate, Jamaican Blue Mountain, rich decaffeinated Bulk Highlights blends and our limited-edition seasonal coffees • A broad assortment of premium nuts, seeds, • Daily java, classic blends, flavored coffees and snack mixes, dried fruits and more espressos to satisfy all coffee drinkers • Stations to grind-your-own jar of fresh • Coffee-by-the-cup is available all day, every day. Sample peanut butter or almond butter a 4 oz. cup of our daily featured coffees for free or • Guest favorites like seasonal chocolate or purchase a larger cup to enjoy as you shop through yogurt covered pretzels the store • Customizable quantities to allow guests to purchase only what they want, save money and reduce packaging, food waste and environmental impact 5 DAIRY The Dairy Department offers a combination of Dairy Highlights natural and organic brands, specialty items and • Thousands of fresh dairy options from basic trusted national brands. Guests will always find high to exotic that can be used to create an quality ingredients as well as fair priced milk and exceptional dish eggs to round out their shopping experience. The • Plant based products and dairy alternatives Fresh Market also offers tasty alternatives to dairy to satisfy any dietary limitations or lifestyle to accommodate special diets or restrictions, such as • Refrigerated foods including delicious plant and protein-based beverages and cheeses. snacks and desserts 6 DELI The Deli Department at The Fresh Market provides Deli Highlights guests with the highest quality of chef-inspired, • 200 varieties of imported and domestic cheeses fresh and delicious dining options using custom from aged Wisconsin cheddar to Parmigiano recipes.
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